The Value Profit Chain | The OXI Fresh Update: Operational Excellence 101

Audio Transcription

Speaker 1:
Satisfied. [inaudible] Trusting and committed customers are the primary driver of company growth and profitability. Important determinants of investor value.

Speaker 2:
Some shows don’t need a celebrity in the writer to introduce the show, but this show dies to may eight kids co-created by two different women. 13 Moke time, million dollar businesses. Ladies and gentlemen, welcome to the thrive time show.

Speaker 1:
[Inaudible]

Speaker 3:
[Inaudible]

Speaker 1:
Yes, yes, yes. And yes. Thrive nation. Welcome back to another exciting edition of the thrive time show on your radio and podcast download. For those of you listening for the first time I am completely right now hopped up on a DayQuil due to having a the, our GS met to the hour. Jeez. Get you in Colorado. I hear Colorado is a great place to go if you have allergies. I hear it’s a, an allergy free place. Is that true or are you completely devastated by the hour? Geez. When the weather changes such as I am.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, I don’t, I don’t think that’s true. We have, we have fields and weeds and cotton trees. Those are my thing. Cotton trees are, are my my nemesis. So we have them. I think you guys just may have different,

Speaker 1:
Where in Colorado is Oxi fresh located

Oxi Fresh Franchise Brand Developer: Matt Kline:
AKI Preston in Lakewood, Colorado. It’s about 10 minutes West of downtown Denver and the foothills very close to evergreen, which is we started getting into the mountains.

Speaker 1:
If the listeners out there wanted to mail you a letter at Oxy fresh, they wanted to send you a nice heartfelt letter. What’s the corporate address? Can we, can we talk about that?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Sure. Our address is one 43 union Boulevard in Lakewood, Colorado. They can just send me as much mail as they want, I guess.

Speaker 1:
Yeah, you gotta Google search that stuff. It’s a beautiful,

Oxi Fresh Franchise Brand Developer: Matt Kline:
You talk about the franchise, that’d be easier.

Speaker 1:
No, it’s better. Bad. Prefers mail correspondence. And when I say mail, I mean both kinds of mail. He prefers males to call him and he prefers to receive mail. So Matt, you want to talk about why you like mail so much?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Well, I hadn’t quite thought of it.

Speaker 1:
Oxy, Oxy Bresh is diverse folks. They have both men and women working at Oxy fresh. This just did not just all male. Now man, let’s, let’s, let’s really get into the, into the, the heart of the issue. On today’s show. We’re talking today from a book we’re reading today from a book called the value profit chain written by James L Heskett, w Earl Sasser, jr Whoa. And littered a Slessinger. Now I this book, because a very rich man, a man who had a company worth over a billion dollars called quick trip said, read this book. And I thought, I got to read this book. But then when I started reading it, Matt, it turns out it’s boring. And then I realized almost everything that I hate is what I need to do. You know what I mean? So it’s like ice cream, sex, drugs. People say, woo, it’s fun. Yeah. I mean, you don’t see a lot of people that find themselves too addicted to working out.

Speaker 1:
You don’t see a ton of people. There are some, but you don’t see people who are like, I’m struggling with addiction to being disciplined and just being on time and being honest. I struggled with an addiction to purity. People struggle with addictions to things. So I think it Oxi fresh. One of the things that John burnt, it’s done well. One of the things that you’ve helped him to do and the team has done is you guys have become kind of addicted to quality. And when I first heard about this book, the value profit tray value profit chain, it’s a Harvard case study. The subtitle is treat employees like customers and customers like employees. I’m going to read from page number. Oh well if you’re in the Roman numerals at home, you do the XVI, right? Just look that up there folks. XVI. Wow.

Speaker 1:
He’s getting deep. Here we go. Satisfied. Loyal, trusting and committed customers are the primary driver of company growth and profitability. Important determinants of investor value. Let me read it again. Satisfied, loyal, trusting and committed customers are the primary driver of company growth and profitability. Important determinants of investor value. It turns out if you’re terrible, it costs a lot of money to be terrible. Matt, let’s dive into it. Oxy fresh. What are some things that you do to create that culture where you guys are now addicted to excellence? Are you perfect? No, but what are some of the things, let’s start with the marketing. What are some of the things that you do at Oxy fresh that help make sure the brand is performing at an excellent level?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, and there’s a lot of different things you could do, but specifically to marketing. What we did was we took a very technology driven stance to marketing and we really kind of, we drilled down and said, what are things that are super difficult for the average person regardless if they own a business or not. In terms of understanding when it comes to technology around marketing. And you know, everyone says, well, you know, you can go on and build a Google page for instance. Anyone can do that, but it’s how you build a Google page, right? And you can go on and build a website with WordPress. Anybody could do that, but it’s how you build that website and the keyword in there and how you drive traffic to those websites and your Google page is so specifically to marketing. There’s one part about that that’s relationships and having, you know, positive relations with your vendors that allow your franchisees to take advantage of better pricing and more integrated programs that go into our scheduling center and our scheduling software so we can track it.

Oxi Fresh Franchise Brand Developer: Matt Kline:
That’s a big one. But also in terms of technology, like I mentioned, we reduce the amount of tech, what I called, you know, tech savviness, if you will, or your ability to actually try to dive into Google or Facebook or Yelp. We’re building these pages to spec for the industry that we’re in and the specific service locations that you’re going to be at or we build them the way they need to be built so that you can focus as a franchisee on getting the reviews and doing a good job on the home or business. Not have to hire a tech team or not have to invest a lot of your time and understanding that the very, very intricate back end of that, that has become a staple of our marketing program. We’re the number one search carpet cleaning company in America over the last 10 years by Google analytics. Even though we have a lot less locations and some of the people that we compete with, it’s because we’ve spent the time in developing these programs for our franchisees locally. That’s a big, big part of how we can really control quality in our marketing on a local level for our franchisees.

Speaker 1:
You know, if I had a dollar for every time that I complimented the intricacies of your backend, Matt, I a lot of dollars. I’ve just never you know what I mean? A lot of times I’m like, Hey Barnett, can I get a dollar every time I compliment Matt Klein’s intricacy of his, of his, the detail, the intricacy of his backend and he’s like, no, you didn’t have too many dollars. We got to make profit here.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Okay.

Speaker 1:
Okay, let that, let that, let that just sink in there. But that’s fine. This is for the listeners at home are going, Whoa, there’s a lot of male conversations. Now we’re complicating the intricacy of the back end. We say, what’s the common denominator? It’s when you get me hopped up on DayQuil that’s where I go. You said it’s, it’s, it’s, it’s top of mind, tip of tongue. It just, it happens. Now, Josh Wilson speaking of intricate intricacies and back ends and Matt preferring to be reached via mail and preferring to work with males. I’m going to ask you here, talk to me about living water irrigation, the, the D, the, the marketing excellence because could you do things better? Sure. Are we getting better? Yeah, but let’s talk about just today and Christmas lights and kind of our coaching meeting today cause we caught some spelling errors and things we’re working through. But talk to the listeners out there about the attention to detail that has to go into actually launching a marketing campaign.

Speaker 5:
Absolutely. So we’ve been working on a number one Google listing. Number two, our retargeting ads, our Facebook ads, our landing page for Christmas lights. Then going out and gathering those organic reviews for those things. So that’s what we worked on to start with was getting those things in place so that now we can go attack the marketplace to go put up a whole bunch of lights.

Speaker 1:
You like logging into ad words and ad roll and Facebook and your landing page and changing text and coding out websites. Josh well the intricacies of my would not would not enjoy doing that on a day to day basis if I had the choice. But ultimately I have learned from y’all and from the doing the day to day monotonous tasks that it works, that if you do these things, they are profitable in the end. Now I want to talk about this Matt. So you’re saying if I buy an Oxy fresh right now, you guys handle the intricacies of your backend,

Oxi Fresh Franchise Brand Developer: Matt Kline:
Our back end, your back end,

Speaker 1:
You handle it though. You do handle it for people.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, we do. And, and that’s an important part. So, you know, again, we try to alleviate those things that we feel like would be mountains too hard to climb on a daily basis. So our team handles that in a very you know, we’ve really targeted our marketing efforts with one part of our marketing team on just local online presences for all of our franchisees across the country. And when I say that, I mean our team is literally going to work with you on the local market, the cities that we’re in there, the competition within those cities where and how we need to build those pages so that you can actually start grabbing market share from all areas of your, your territory, not just one. Right? So it is a multi tiered approach to being able to dominate a local market online. All of our other marketing stats on top back, if that’s the very basis, that’s where we start.

Speaker 1:
So let’s say that I buy an Oxi fresh and now I have marketing excellence. Now we’ve got to go clean some carpets, we’ve got to train some people and on the service profit chain we’re going deep into the book. We’re on page one now. Page one. It reads here most decisions, this is the Harvard case study by the way, on like Walmart, Vanguard, ups, huge companies. How they do it. Well, it says most decisions made by managers either destroy longterm value or don’t create any. So let’s talk about that for a second. How can I screw it up? Let’s say I have a ton of leads coming in. I have, I own an Oxy fresh and I have a lot of leads coming in. Matt, how can I screw it up? Cause I could. People want to apparently according to this book, people by default want to screw it up. Now this book is a deep dive case study into the profitability of home Depot, Southwest airlines, FedEx. It, his book is breaking down the case studies of how they do it. How can I possibly screw up my Oxi fresh through poor management? What, what, what, what, what? What should I not do?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, you shouldn’t him hire someone, give him the equipment, you know, let them see the job on, you know, one time and then send them out on your own. And you want to spend the time with the resources we have available. For instance, our online university, Oxford university. I mean, you got to do that. You’ve got to test out. It’s a, it’s a, it’s a real course that you need to take as a technician to show your knowledge level of what you’re going to be doing and you have to pass it at a 90% before we can open your schedule. Right? But that’s also going to be stacked on top it and least minimum a full week of a full schedule of doing jobs with a professional technician that had the experience and knowledge to be able to train you. Right? It’s not just on the X’s nose of the cleaning, it’s on the customer service. Call ahead. Walk-Throughs. Right. we go by a three while system. You got to why that customer three times while at that point.

Speaker 1:
Oh, real quick. Let’s go, let’s dive into that. I want to dive into that for a second. Sorry to cut you off. It cut off here for me. I want to, I want to dive into the two, the three wows. I want to get into that cause the three wows are so powerful. Break down the three wows and I’m so sorry if I cut you off there. I just had a little, a little glitch.

Oxi Fresh Franchise Brand Developer: Matt Kline:
No, that’s okay. Yeah. The three walls are very important. I would say anybody that runs a business that’s doing a service, right, it’s a little bit harder to wow someone with a product because they’re just used to use their product. I mean, the product itself should well, but with a service you have a lot more options to be able to wow that customer in a variety of ways. Buy the three while system, and there could be a variety of things you do here, but first and foremost, you should wow that customer before you get there, right? If you break down that wall because they’ve never met you before, you do something for them before you’ve ever even been there. Right. Whether it’s taking up a coffee or something for them, picking up a newspaper, right? When you’re walking up to the home, maybe you take that kid’s bicycle that’s on the sidewalk and bring it up.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Right? All you’re doing is something that helps that property or that person without any expectations. Okay? And what you’re trying to do is make the relationship between you and that person when you’re there as positive as possible. That’s a pretty good start, right? So that’s one. The other thing you need to do is you need to go above and beyond in your walkthroughs. So I’m talking specifically about Oxy fresh. You can kind of tailor this to whatever industry you’re in. But for us, we’re going to do a walkthrough. We want to not only just say, okay, we’re here to clean five rooms and that’s it. Great. You’re going to walk through, you’re going to diagnose that property. You’re going to figure out where they’re, what they’re looking to get accomplished, and you’re not going to let them know that you can do it. Maybe what you can’t do, you’re going to maybe look at their property and diagnose in a way says, have you ever thought about this stain right here in the corner?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Right. We can get that out. You know? So you just want to be able to do something for that customer that they didn’t expect you were going to do while you’re there. Right? The cleaning system alone should give them a wow or if it doesn’t, you set unrealistic expectations, right, and then you should find something else on that job that will make that customer’s property better. I use this example, it’s a very good one, so maybe you’re going up the stairs and you see a big piece of string that’s hanging off the carpet. Okay. Instead of just passing that, maybe ask that customer for a pair of scissors. Cut that off hand and decisions on that piece, right? It’s showing that customer that you’re, you’re going to go above and beyond the normal call of duty to help them with their property and the service provided. If you can create a three while system, your likelihood of getting a positive view goes through the group. Your likelihood of getting a tip goes through the roof and your likelihood of getting them in their friend’s back goes up exponentially.

Speaker 1:
Are you say, are you, wait, are you saying that when we over-deliver over time we might just get overpaid? Are you saying the law of reciprocity? Are you saying do unto others as we should want, you know, as we would have them do unto us. Are you trying to talk to me? Are you saying that we shouldn’t just mail it in back to the male theme? You’re saying we should actually show up and not just mail it in. We should actually do a great job. What are, what are you, what, what Matt?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah,

Speaker 1:
What are you saying?

Oxi Fresh Franchise Brand Developer: Matt Kline:
I’m saying exactly that. I mean, these people are hiring you, they trust you. They’ve probably looked at your reviews online and know that you’re a good company already. It would be a travesty if you didn’t live up to those expectations. Right? So you should do that and go above and beyond. And there’s two parts of this. One is the actual technician that I just mentioned. The other one is the owner. You’ve got to give that employee, whoever’s doing the jobs, the the confidence in their cleaning system, the confidence on their approach to be able to allow them to do those things and step beyond their comfort levels and have those open conversations and maybe make that cut in her laugh a little bit. Maybe build a relationship with them. So yes, it’s multi-tier, but if you can do all those steps, your business will be very good hands and your customers are want you back.

Speaker 1:
Now, there’s a lot of steps you said there. Do you have checklists? When I buy an Oxi fresh, are there checklists or is it bunch of a verbal tribal knowledge? I mean, is it like a written down, like do this, do that or is it all just verbal, tribal knowledge?

Oxi Fresh Franchise Brand Developer: Matt Kline:
No, it’s written down. It needs to be not only trained to the owner, pass down to the technician through check checklist and through the training processes. I mean, for us it’s basically a rinse and repeat type of process. That’s one thing that we do in quality control. Our cleaning system doesn’t vary so you can get your carpet cleaned here or,

Speaker 1:
Okay, wait a second. Wait a second. I want to make, I’m going to, Devin is one of our web developers and I’m gonna allow Devin to ask you any questions about the Oxy fresh process. If we’re picturing a timeline from left to right, we start with the marketing, right? We start with generating leads, marketing. We talked about that into into quote you. I’m going to quote you real quick. I want to tell me if this, if this is the right quotes, I feel like I’m quoting you. Hi, I’m Matt Klein. Let us handle your back end and don’t let a new technician handle your equipment.

Speaker 1:
Is that right man? Okay, nice. Okay, so the marketing, you guys handle the marketing and Oxy bread. You got Devin going there. Does he see I got, I got Devin going. So the marketing you guys handle that we hit so I don’t have to mess around with passwords and logins and digital clutter. I don’t have to deal with that. But then the leads come in and we’re talking about cleaning the carpets, but don’t you? You guys had Oxi fresh. He answered the phone too, right? You answered the phone. That’s what, that’s what we do. You answer the phone, right?

Speaker 6:
Okay.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, and let me, let me just be clear on the, we help you with with a lot of marketing, but it’s not fully on the home office, so there’s things you’re going to do locally. There’s vendors that we work with, for instance, like ValPack and paper, click options online and home advisor and bumped back and there’s always companies coming in and go, we build those. Right?

Speaker 7:
You can take advantage of those, but we do build your,

Speaker 1:
That’s totally crap. I can’t believe you make franchisees do anything.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Well unfortunately we do.

Speaker 1:
I just want to buy, I want to give you 60 grand and you give me back 600 grand and that’s where I want to play. I want to play the franchise game as, as, as I see it, which is I would like to do nothing now. Devin, what questions do you have for Matt Klein about either the way the call center runs or the way that marketing is done or their systems they have? Because somebody out there is thinking right now about buying a franchise, whether it be a little Caesars or an Oxy fresh or a sports clips or whatever. And I know they have some questions and I, and you’re a curious man. So what questions do you have for Soso fine. Matt Klein, the man who handles the back end for America and prefers mail.

Speaker 5:
Hey Matt. I guess one of the questions that I’ve always been interested with franchising, like whenever you’re getting into a franchise and you’re getting started and everything like that what are kind of those first steps?

Speaker 1:
Oh, the, for the onboarding checklist, you’re assuming that somebody’s already bought one. You’re talking about after I bought a franchise, what are the first steps? What happens?

Speaker 6:
Wow.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah. So again, so specifically for us, we have franchise coaches. And let’s just talk about Rob. Rob, the head of our franchise coaching department. So the first thing you’re going to do is we’re going to have him, he’s got a whole spreadsheet, checklist items. So what he’s going to do is he’s going to walk through the checklist, like for instance, insurance, right? You want to have your insurance for your business before you get going. You want to set up things like credit card processing, payroll companies.

Speaker 7:
If you’re not doing the job right, they’ll send you that very first step. What we’re going to do is we’re going to build your infrastructure for your business, right? So that you can actually start to take ya it. Hey, real quick, you’re, you’re, you’re talking about some sexy stuff. You’re talking about onboarding checklist, insurance. I mean, wow. People love the Devin continue interrogating mega. This is, this is the hot stuff. I’m going to let this play out for a minute here. Oh man, I like the ambiance we have here on this male theme show. Yeah. So so we’re up and going. We get, we get all the, all the onboarding taken care of. So did leads just start pouring in? How does, how does that work? Do the lead start pouring in. Matt Klein, go ahead. Color.

Oxi Fresh Franchise Brand Developer: Matt Kline:
They do not just start pouring in. The next step you’re going to do, once your actual infrastructure is set up, we’re going to start building your Google page. It’s your Facebook pages, your Yelp pages, your local websites tailored to the franchisee, their backstories. So somebody could put a face to the ownership of that actual company, right? And then what you’re going to do is we’re going to start establishing the relationships with the vendors that we have marketing wise. Cause as soon as you actually get your equipment, which is about a week and a half, and when you pay, you can actually start doing jobs with friends and family and really getting the hang of it. Whoever’s going to be your technician. So part of that checklist is going to be building in establishing your marketing program locally and customized to where you’re at, right? And you’re going to have launch points on that.

Oxi Fresh Franchise Brand Developer: Matt Kline:
You’re going to complete the online university in some point within the first week of becoming a franchise. Whoever’s going to have managerial power or whoever’s going to be in the field, you need to complete that online university. Okay. And then you’re going to get a vehicle, right? There’s gotta be a vehicle somewhere to get you to the, to to the jobs. So you can pick and choose. You have flexibility. We have a fleet program, so if you choose to go to the fruit fleet program, Rob and his team are going to help you bridge that gap between that vendor and getting a nice vehicle that’s wrapped logoed. If you don’t, you get a different type of vehicle. We wrapped that. So the GABAA vehicle, they have the equipment, the vehicle, you have the experience and training to be able to do the job. The marketing plan is created and built, right? And then we’re going to start seeing customers calling in. You’re going to start looking at your schedule about every 14 seconds.

Speaker 1:
Okay. Real quick, real quick, real quick. Matt. Matt, sorry. Yeah, no, that franchising is regulated by the federal government. So on the franchise disclosure document, everything you’re saying has to be vetted. And, and I, I want to make sure you’re not saying to inaccurate. I, I watch you, I want, and you said you can start to watch the calls come in. Do you do, is the franchisee, do they just sit there and like watch the phones ring the w tell me what do we have to do? He say watch, I want to make sure we’re not misleading because some people are thinking I have to go to the call sir. On a watch the phone ring. I mean please educate us. There’s a lot of confusion there. A lot of people very upset right now,

Oxi Fresh Franchise Brand Developer: Matt Kline:
Sorry, sorry to confuse you. But also as customers start finding you, whether it’s on Google or through a mailer or whether you’re going out and getting jobs through business development, right? They’re going to have a number to call. It goes through our scheduling center. Once they actually answer those phone calls, give accurate quotes, explain the cleaning system and find a time that works for that customer. They booked that job. It goes automatically right into the schedule for the time. And that’s when you as an owner get to start reaping the benefits. Since seeing the jobs coming in, you start using the tools to see where those customers are coming from. Right? And then you have your employee or yourself, whoever’s doing the jobs out there, doing the jobs, closing out the work orders, getting paid, right. So it’s just natural. When you first get a business, you just look at your schedule.

Speaker 1:
Hey, speaking of natural, are you still doing the whole a no shampoo thing?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Not doing it.

Speaker 1:
Really. You’re so you’re, you’re back on the shampoo train.

Oxi Fresh Franchise Brand Developer: Matt Kline:
No shampoo chain.

Speaker 1:
Seriously.

Speaker 8:
No shampoo ever.

Speaker 1:
Do you use a body? Do you use like a body wash, a scrub toothpaste? What are you using?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Well yeah, wash my body. I just don’t wash my hands.

Speaker 1:
No, please explain this to listeners. This is powerful. This is powerful. It’s powerful. Very power and these words, power in these words, it Oxy pressure. If I ride on my hands with a Sharpie marker, I read on my hands, I’m a doofus on my hands with a Sharpie. I can put my hands in a non wet cleaning solution that you guys have created. It’s dry. It almost feels like, I’m like a, I dunno, it feels like maybe sawdust or something. And I put my head in and I rotate it and the marker comes off. Is this true?

Oxi Fresh Franchise Brand Developer: Matt Kline:
It is true free will pig out oil oils and greases and things like that made specifically for that. Your hand got a lot of grease oil. You can Mark as much as you want with the markers. Put that on there, rub it and it’ll come right up.

Speaker 1:
Do you wash your hair with us? That’s it. That’s what you’re doing. Cause they use our products.

Speaker 7:
So I met Klein and I just, I just prefer to wash my hair with the dry. It’s a odor free. It’s dry. We use 10 times less water than Stanley steamer. And I washed my hair. I love Oxford so much. Not only do I own a franchise, but I sell the franchises and I used my carpet cleaning service to clean,

Speaker 1:
To clean my mob mad. I mean you’re all in buddy. You’re all in. I’m all in. Okay, so now,

Oxi Fresh Franchise Brand Developer: Matt Kline:
Okay, drinking the Koolaid. I say I’m just using the formula.

Speaker 1:
So here we go. So you’re talking about right now we did the marketing turnkey. You handle it, the call center, you guys handle it. But now there are things we have to do with the marketing. We have to get Google reviews. We have to spend some money on advertising as a franchisee. But you guys handle all the technical crap. Then the phones ring. You answer the phone, then I clean. You provide the systems. Now it’s getting to that, that hot stuff. Josh, people want to talk. People are saying to me, clay, let’s talk about accounting. Oh, sexy woo. People are wanting to talk about accounting. I get usually a, an email a year from somebody saying, can we talk about accounting? That’s not crashing. The server accounting is not. I mean it’s one email, man. It’s crazy. We just get one email a year.

Speaker 1:
Someone says, can we talk about accounting? Now it turns out that if your habit, if you have a business and you’re keeping score, the money is the score. The scoreboard is the truth. And the scoreboard is the money in the bank. If we, if we were playing a game, then the money in the bank is the score. Matt, let’s talk about accounting because I think people are a little bit at bursts to, they’re, they’re a little bit you know, people don’t want to talk about accounting, but what kind of accounting do I have to do as an Oxy fresh, I’ll tell you about accounting it, let’s really go off the deep end. Let’s get into insurance and accounting, legal, legal, insurance, accounting. I’m sorry to kill all the listeners simultaneously, but what legal requirements, accounting requirements. Talk to me about what do I have to do as an Oxy fresh owner?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, so when you first start, obviously going to have to have a business entity, depending on how you purchase that franchise can dictate how you need to build that. Whether it’s a LLC or an escorp or a C Corp. And we can explain all of that. Some people will get legal counsel on the SDD just cause it’s a large legal document. Typically, if you do that, you want to have a franchise attorney read it because the language is a little bit different. But all that stuff now you’re a franchise, you’ve done all that and Jaeger had been sentency. In terms of just ongoing we don’t have a whole bunch of moving parts, but you’re going to want to have an accountant either on staff, always just doing you know, quarterly checks with you. Or just that day you’re having accounting.

Oxi Fresh Franchise Brand Developer: Matt Kline:
If your books are in order on RN, in our CRM platforms, our customer relationship management software, or you actually have your schedule and all of your customers and your sales numbers. Yup. You’ll have access to that all the time to give to your actual accountant. The nice thing about technology now with QuickBooks for instance, it’s all online. Everything kind of plays with itself. So as long as again, cause you have your chart of accounts in order, right? There’s not a whole bunch of moving parts. As soon as you’re categorized, you know, whether it’s, you know, marketing, it automatically gets categorized in the marketing department, whether in sales. So all that happened. Okay. legal in terms of lawyers, there’s not a whole bunch of people that keep lawyers on it. Right?

Speaker 1:
Come on. I want to pay a lawyer. I want to spend a ton of money on legal fees and logos and LLC. What kind of legal fees can I pay? What? Give me, what can I expect to pay? Cause I know the listeners out there want to spend a lot of their money on legal fees.

Oxi Fresh Franchise Brand Developer: Matt Kline:
Well, most people want to spend absolutely nothing on legal fees if they have to. The only thing I typically see, again, unless you’re in a corporation where you have multiple companies working for you with AKI, freshmen typically, typically the only thing I see for a legal fee is in the beginning for someone to review that FTD and make you feel comfortable with the language and answering any questions that you may have with the FDD, the franchise disclosure document. I rarely see any type of legal fees on an ongoing basis with any of our companies. Again, it’s not typically required unless you have something going on that that that suggests you need legal counsel. The accounting, most people have some sort of accounting budget, whether it’s some having an accountant, checking your books consistently, or having an accountant do your accounting services at the end of the year.

Speaker 1:
Now, man, we have enough time. We have enough time for one more question and if the listeners out there to go to thrive time, show.com forward slash Oxy fresh, that’s thrive time show.com forward slash Oxy fresh. You can learn everything you need to know about getting in contact with Oxi fresh or you can make it difficult to track and go to Oxy fresh.com directly. Either way, Oxy, fresh.com or thrive time show.com forward slash Oxi fresh and the team will answer your questions and they’ll see if it’s a good fit for you. It’s a great opportunity for you for 60 grand or less, $60,000. You could buy a business vehicle that has the opportunity to create time freedom and financial freedom for your family. Or you could go out and buy a big vehicle, like a big, like a suburban or something. But man, I’ve got this audio clip of you coaching one of your friends who typically coaches the franchises right now. Is it Rob?

Oxi Fresh Franchise Brand Developer: Matt Kline:
Yeah, Robin. His coaches will do the coaching program. There’s also specific people from each department that will help you with, yes.

Speaker 1:
Kind of embarrassing here, Josh. But this is Rob. I’m on a coaching call with one of the new franchisees. Make sure he hears this. Okay. This is Robin. I apologize. I mean, again, in a lot of times Devin, I mean there’s a lot of you and I mean where we work, I’m usually 30 feet apart, right? So there’s a lot of miscommunication that can happen. So Devin, a lot of times I say Devin load up the sound clips for the show and then he has headphones on. And sometimes I’d find that he didn’t even hear me. Sometimes I find that I clicked the wrong button. And you know, there’s a lot of mistakes that can happen, but this is what I believe to be Rob’s last coaching call with a franchisee. I just, once you explained what is happening here, cause I think listeners want to know what does it look like when I’m getting coached you as an, as a new franchisee. So let me, let me keep the audio here. This is Rob.

Speaker 9:
Yeah, that’s good. That’s good. Very nice posture. Yes. Encouragement. So I will transfer you my energy. I wouldn’t transfer my karma. Here is my karma on you. Jason. You have a great hour. Yes. Courage, man. Yes. This is a great way to stretch. You see, you can do this with your partner at home. Let’s ride this energy out. Yes. This fire has just started and we will not put it out. What is, what is he doing? I don’t really know that.

Speaker 1:
Matt, what? What was, what was Rob talking about there?

Oxi Fresh Franchise Brand Developer: Matt Kline:
I think that was more so of a motivational call. Oh my bad. Maybe an operational call, which they’re good at too. So he’ll get it. He’ll get into it with [inaudible].

Speaker 1:
I don’t want the listeners to think that your coaching calls with Oxi fresh are weird. So I’m glad we cleared that up because somebody could think, wow, that coaching could get weird. So now that we’ve, well, we’ve queued up that audio and played that. I feel good. Then we can leave it there. So, Matt, thank you so much for putting up with me. I’m going to go take some more sips of DayQuil and I will talk to you next week.

Oxi Fresh Franchise Brand Developer: Matt Kline:
All right, awesome. I appreciate everyone’s time and I hope everyone has a good day. Thank you.

Speaker 1:
Take care. Bye. And now without need further ed too. [inaudible].