How Does Business Coaching Help | The Doctor Breck Case Study

Audio Transcription

You have questions. America’s number one business coach has answers. It’s your brought up from Minnesota. Here’s another edition of ask clay, anything on the thrive time business coach radio show.

Welcome back to another special edition of ask me anything here on the thrive time show on your radio and podcast download on today’s show. We’re answering the question that has been emailed a lot lately. People say, Hey, Hey, Hey, I have heard from a friend of mine that you helped their company grow. I or I are. I’ve seen a testimonial online about how you’ve helped a company grow. I’ve heard on social media how you’ve helped a company grow. I know your program is month to month. I know there’s no contract. I get it, but, but I would like to know what actually do you do for your business coaching clients? What do you guys actually do? How do you actually help them have a wins or successes or what? What kind of things do you do? What kind of strategic help, what kind of accountability, what kind of deliverables, what kind of backend support, what do you do to help your clients?

And so I thought what we would do is invite one of my friends and one of our business coaching clients, uh, dr brick onto the show, a doctor, it’s D R B R E C k.com. If you want to look them up here, D R B R E C k.com. Dr Breck and dr Breck Cass Palm is a chiropractor who has had major success in the past year and the guy who has been in business for over 15 years, but he’s been able to double his business in just the past 12 months. So how did he do it? What did we do to help him? All of these things will be answered on today’s show as I interviewed dr Breck about his experience with actual one-on-one business coaching and how we’ve been able to help him double the size of his business in just the past 12 months. Now, dr Breck talked to me about, um, since you’ve worked with Tim the last year and a half, two years a year, but a year over year now, what kind of changes have you made and how has it impacted your overall profitability

or growth? Well, I’m happy to report that, you know, December of 2018 we had our highest grossing month, so I’m super excited about that ever. Uh, ever. Whoa. You know what that deserves.

Dr Rex, I’m writing a sales record here new year.

I know you. How is it possible? He’s a diligent.

So what kind of practical changes have you made? Oh, man. Um, well we had to look at our price structure, so, you know, we have to, we have to be honest with the value and what it costs to deliver services and we can’t continue to give away services, um, you know, for free or, or losing money on them. And so that was one of the big steps. Uh, we also had to get rid of toxic employees, um, or, or even contractors. In our case, the massage therapists are self employed contractors. Um, but a little warning about therapists, by the way, the only difference between the rapist and a therapist is a space. Yeah. Just think about it. Okay. Back to you. That reminds me, Sean Connery on Saturday night live right now. Okay. So other changes you’ve made this year, what other changes you made? [inaudible] was non-existent on, uh, on our SEO. I mean literally was, was, is non-existent. You may have found me if you put my name in exactly spelled correctly, you might’ve found me on like 20 pages back. Got it. But now you’ve got all the content, all the tags or Google reviews. That all started from scratch and we now have like 257 reviews and we’re climbing the Google search engine each day.

So I, I was doing a, a, um, a search for you. Uh, was it yesterday and I think you were over two 50. Me, pull it up real quick. Two 57. You’re right. 257 Google reviews. And so are you, are you having people that are finding you online now? Yes. And that’s, that’s a nice new thing. You know, people come in and I’m like, Hey, I saw your reviews. Are you, are you up 10% more than last year? 20%, what percentage are you up now?

We’re, we’re up. Um, so it fluctuates a little bit, but, but I mean literally from like a year and a half ago to now we’re up

double. Double. Yeah. Now have you, um, have you fixed your, have you changed or improved your sales scripting or your sales processes that we have?

Yeah, we, we very, um, intensely went over a lot of scripting and things. Um, but then also we do, um, we do have a no brainer offer. Yeah. And so the conversion aspect of that to go from, Hey, this is all free too. I do expect you to pay me at some point. I’m getting a better conversion script for me to work from a has also been very helpful.

And then you have, from an HR perspective, hiring people, uh, I’m not gonna put words in your mouth, but most people, most business coaching clients we’ve worked with, most doctors we work with before, uh, business owners before they come into our program. Have a hard time finding good people and then after they’re in the program, that’s usually not a problem anymore. Right. Is that the case with you or are you doing good and finding people or how have you changed your recruitment process?

Just before starting, uh, working with Tim, um, we had to, we had some change up and some, you know, some people left on their own accord and got a, we’re about to have that conversation anyway, so it worked out. Uh, nice timing. Um, but, uh, yeah, so we’ve brought on some great people, um, in the last year and, uh, and now we’re, we’re operating from a totally different way of thinking about that with not being held captive and, and a hostage in my own office.

How do you feel now? I mean, do you and your wife, does it, does it feel better? Do you feel, have more pride about the business now that you’re more profitable? Absolutely. How do I leave my difference in her eyes to really, yeah. I mean, I’ve, I’ve been a doctor for the last 15 years, but, uh, you know, to be a successful doctors kind of a little better. And so I needed actually like tangible action steps, like give me a task to do today that I can, I can put my hands to work, um, on doing that. But I mean, I, I had to borrow money from family members. Thank you. That, um, big shout out to your dad. I owe you. Um, but, uh, yeah, I mean it was tough on my wife. She’s a school teacher and we were, we were living paycheck to paycheck every month.

Uh, trying to Rob Peter to pay Paul. Got it. And not fun. Not fun at all. And you’re a doctor, you’re a chiropractor. Yeah. It’s embarrassing. Your business does not have to be embarrassing and you don’t have to feel stuck. But when you do have to take action, if you want to get unstuck, uh, Thomas Edison has said, and I quote it so many times on the shelf vision without execution is hallucination. So if you feel stuck, you feel overwhelmed, you don’t know what to do. Just reach out to us today. Just reach out to us today. Go to thrive time, show.com and schedule a 13.1 on one assessment with yours truly, and we can see if we can help you. Again, my name is clay Clark. I’m a business coach. Big shout out to dr Breck and it’s always, we like to end each and every show with a boom, three two, one boom.