Tristan Wright the “Business Sherpa” on How to Escape the Rat-Race of Running a System-Free Business

Audio Transcription

Hey Andrew, I’ve got a fever and the only cure can be Tristan Wright. It’s time to have a blast again. You see I have my good friend Tristan Wright, He lives in Australia and so we pray column right now at noon. What time is it there for Am and rule number one of print color. There’s never a better time to cal. All right, now here’s the deal. We’re going to cold call. We’re going to prank call. It’s going to be awesome and we’re going to confuse him and they were going to tell him that we don’t like Australia League football it. Then we’re going to hang up and then we’re going to call him back tomorrow. I don’t see how this is going to go over well, where we ask him about how he’s grown, his multimillion-dollar compounds. It’s guide. It’s the ultimate record building trick. I’m telling you, I don’t see this is the Superbowl. This is going to go over like the time I asked my friend if he wanted me to film the birth.

This baby, you did that again. I thought you promised you wouldn’t do that again. Does your mind, I used to throw bags, cop cars from the roof off the bank. Just pretend to be Batman can see him now he’s running for the phone. It’s going to happen.

Hello. Is this Tristan Wright? It is indeed Australian leak pup boss. Crazy. You guys don’t wear helmets, correct? Cause we’re, we’re, we’re not. We don’t need to protect ourselves with helmets. So

and go to his website. Atlantic music recording, star recording artists, Colton dixon.com right there sitting the hooks and bringing the good looks. Now on today’s show, we are interviewing the thunder from down under. We are interviewing a beautiful man who has the business plan. He is known as the Business Sherpa, but I choose to call him the funder from down under Tristan Wright. How are you? I love of the thunder from down under. I’m really good. Thank you. Thank you very much. Well, I want to make sure I really, I really, uh, uh, don’t mess up your nickname here. You’re the business Sherpa, my friend. You, you are known as the Business Sherpa and I think 95% of our listeners are going, what does that mean? Can you tell us what it means to create the Business Sherpa?

So the Business Chopin, uh, I actually had someone accidentally called me that one day and I was like, that actually really works. It works with my backstory and it, and it works with the branding that I, that I want to, to portray to everyone. So it’s actually a, it’s a fancy name for a business coach. I, I’ve been there and done that. I’ve climbed a mountain that was a mock business goal and I’ve fallen off the edge of that mountain. I’ve got back up to the top and Rick achieved goals in business. So now, now what I do is I walk side by side with business owners and help them calm their mounts and allow them to see through the clouds to get to their goal. So

no, my understanding is it a Sherpa is a, um, someone who was renowned for their skill in mountaineering. Do you also have sort of a mountaineering connection in your, in your past if you are you into a spelunking or climbing or hiking or,

I didn’t intend to last year, but last year my partner Aaron and I actually went and climbed Mount Kilimanjaro. So, which is the highest mountain in Africa. What was that like? Okay, so positive. So talking in Celsius, not Fahrenheit positive, 30 degrees, 35 during the day and overnight negative 20, negative 25 so, so hot. So that, that’s probably a hundred degrees Fahrenheit down to down to zero. Um, swing each day. It was, it was difficult. Uh, the, the altitude sickness that you, that you get is really, really bad at the same time as climbing, climbing, and snow. Yeah. But it was amazing. A lot of fun.

Uh, w two more questions about your Mount Kilimanjaro, uh, experience here when you got sick. You know, the altitude sickness for people out there who don’t want what that means. Uh, how do you feel, what kind of a, how do you know if you’re getting high sickness from altitude?

Okay. Uh, I didn’t get it as bad as my partner Aaron, but Aaron, uh, worked at about a month after how to describe it. It’s luck. It’s luck. You’re, you’re hung over from alcohol, from drinking. Okay. You’ve got a pillowcase over your head so you can hardly breathe. Uh, someone’s, someone’s punching you at the same time whilst you try trying to climb up a mountain and you can’t find a bathroom.

Do you know that this, this sounds like a, like a real blast. The blast, right? Yeah.

Oh Man.

Why did you want to climb Mount Kilimanjaro? Did you get confused? Did you think you were going to eat? Next thing you know, you’re calling them. What happened?

Um, Erin and I just loved the outdoors and we were going for a walk one day and he said, why don’t we challenge ourselves? What are we going common the Manson? And we decided on the spot and we did a Facebook law. I’ve been told everyone we’re going to go climb Mount Kilimanjaro later this year. And we couldn’t back out from it after that. So, uh, we didn’t do any research. We just knew it as a highest point in Africa. And, and yeah, we thought before we have children. So, um, we’re actually, we’re actually expecting now before we have tutors and let’s go do something crazy.

Well, congratulations on your new baby to be my wife and I, we have, we have five kids and they have been just a blessing for us. And, uh, I wrote one of them would talk about your pre baby business career here. Um, or maybe you, maybe you’re at your actual figurative baby business career. Where did it, where did it all start for you? I know you’ve had tremendous success now, but I want to go back to the very beginning. [inaudible] was there something in your life that made you want to become an entrepreneur or where did this passion come from?

It’s really interesting. So I, uh, I studied engineering, I studied mechanical engineering and industrial design and even throughout uni, oh, I was, oh, it’s doing, like I didn’t enjoy working for other people. So I, uh, I was doing odd jobs here and there and I’ll set up a little design engineering business on the side. But, uh, what actually started it was whilst I was working full time, I was, uh, I so Lachlan club that I was involved in needed some, some uniforms and being, being on the social committee. I got tasked with finding the uniforms for everyone and I couldn’t find anything that I was happy with. There was a, that product quality or price or, or communication just wasn’t there. So I decided to go direct to manufacturers over in Asia and, and do it myself. So basically cut out the middle man. And, and from there I, I saw an opportunity, I saw that there was a need in, in the market for, for someone to provide good quality product with good quality customer service. And, and over time I ended up building up that brand and, uh, just, just going out to market testing. This was at the start of, um, social media being big in Australia. So, so like 2000 early 2000 and tens. Yeah. Uh, so I was able to start promoting it on social media and, and I had a, the business was doing a quarter of a million per annum before I went full time on it. Wow. And, and then from there, I kept on growing, growing the business.

Can you, can you share with us, with us, with the name of that company wants or anything?

Yes. So, um, it’s pronounced sought as in s as in Sam, as in eyesight, but spelt, s e. I. G. H. T. Ah, so it’s actually still around. I sold that business three years ago. Uh, and predominantly custom SoClean and custom triathlon clothing.

And when you sold the business, are you and I, how old were you when you sold the company? Uh, 29. Okay. Okay. Here we go. Let’s get competitive putting on 30, 90. We have to get competitive at our, our entrepreneurial career. I started a company called Dj connection, which still exists out of my dorm room when I was, you know, 18 years old and I sold it and it was basically the largest wedding entertainment company in America and uh, you know, 4,000 weddings a year of doing, doing really well, Dj connection.com. Um, and I wanted to sell it because I no longer wanted to grow it and a lot of people who work there did, you know, and so I was like, Aye, Aye, Aye I, and to get out of the way, you know, I just want to sell it, move on. But then when I sold it, I don’t, I didn’t, I didn’t regret it and I’m very glad I sold it, but I felt like I sold part of my body. I feel like I sold my baby if I sold part of my soul. Did you feel like that too? Are you, where do you have a different feeling after you sold it?

I, um, I took some time out afterwards. I was relieved for selling it, but, uh, when I would go back to events, I would miss it. So, um, so sometimes I felt regret, but sometimes I was really happy that I sold it. So, uh, I, I drive it through the level I could and if I, I, I couldn’t take it or didn’t want to take it to the next level. So I was, I was very happy to sell it. But, uh, all the positives that came with it, oh, I would miss that.

Now, what was the turning point for you during your career as a business Sherpa where you felt like you were starting to get traction? Because now you know, many people, thousands of people a month are going to your website. They’re checking you out there. They’re going over there too. By the way, thrive nation, it’s evolved to grow.com. Dot. A U, am I correct? It’s evolved to grow.com. Dot EU, correct? Yes. So thousands of people are going to that site. They’re checking it out. When did you feel like you first started to develop traction with this new venture?

Uh, probably when my clients came up to me, a couple of clients came up to me and said, we need to do a case study for you. Why haven’t you asked us to do a case study on, on what you’ve achieved with us? And I was like, wow. Yeah, I ha you guys have grown so much worse working whilst we’ve been working together. Uh, and to get that positive feedback, positive feedback from clients begging you to do a case study for you that doesn’t normally happen. Yeah. When that happened, I was like, Geez, yeah, I’m actually doing all right. Or the businesses doing all right.

You know, you and I, we provide similar services but I think different on opposite sides of the pond and there was a lot of, do you have a certain niche that you focus in on? Like is there a certain kind of business owner where you say that this is my ideal and like this is the kind of person, this is my make and model of the kind of person I like to help.

Yeah, definitely. And as you know, you have in Australia we call it niche, not niche. So, um, just, just the, you call it noise. Nice. Nice. Okay. I’m sorry I have to go off on a slight tangent about this for a second. You call it niche? Yes. Okay. I want to know how to

speak Australian real quick. Okay. So just real quick. Give me like a, teach me to do the accent. Teach me like I have, I said, hey, we’re going to put some shrimp on the Barbie. Tell me how to say it right in Australia and how, what’s the best?

You know what we never say we’re going to put shrimp on the Barbie. That was a TV ad back in the 80s and there was massive uproar from everyone in Australia because we never say that. Okay, you don’t have shrimp. We don’t put shrimp on the Barbie. That’s great. We don’t put shrimp on the Barbie and put that on a shirt. We what? Seriously. I have never put, put a single shrimp on any Bobby. Okay. Okay. So let me, let me know that that one went over like a lead balloon. It’s funny cause no one knows that. Whenever I talk to people in America, they always say that and we’re like, Nah, that doesn’t, that’s not actually, um, it’s not something that actually happens here. So, okay, let’s do another one. Let’s say let’s put some vegemite on that bread. How about that? Is that something you might say? Vision. Mine is very popular here, so, uh, you either love it or hate it. So, uh, how do I say it? Like, cause you can you change your voice? An American, can you change your voice to sound like me? Can you do that? I’m not good at accents. Really. That’s my, that’s my one weakness. I can, I can do

peon really well. I can nail that. I can a good Schwartzenegger I could do Yoda. I’ve got a lot of voices, but the Australian thing, I need help. I need therapy. I need to have more interviews with.

Okay. So one, one tip for new, um, we always shorter names. So Tristin some my nickname, I would try and take it down to one syllable. So, um, for example, my name, uh, with nickname at tetris tri. Yes. Got It. Uh, uh, so William, we would nickname to Billy. Uh, so we typically, we try and shorten the name and then add an o or a y at the end. Okay. I have one more. I’m Australian.

A question I have to ask you this. The, the, I’ve interviewed a lady the other day from Boston and in Boston. These people in Boston, they have a certain intensity to their vote voice, a certain intensity and urgency to every word. And she was explained to me in Boston, like, when something good happens, you would say, that’s freaking wicked awesome. That’s wicked awesome. You know, it’s all, wow, that’s wicked awesome. Or the people from a town, they call them townies. So if you live the town, you don’t leave very much. They call you, that guy’s a wicked townie and they’ve got this whole like, you know, they have their own words for things, their own little nomenclatures. I know our languages are pretty similar the way we speak and the things we do English. But do you have any, uh, colloquialisms there that you say a lot that maybe you could teach us?

So I, I personally say awesome. Awesome. Awesome. Okay, so what other colloquialisms are there, uh,

like are you, are you really, I mean, is there that many Kangaroos? Is that also a man? Is there a lot of Kangaroos? Do you have a pet?

Yeah. Uh, probably about 50 kilometers out of town. You can start seeing Kangaroos. So I’m in Melbourne. If you drove about 50 kilometers at outside, you’ll start seeing kangaroos. But no, they don’t hop down the main street. So rarely they do. I remember about three years ago, maybe four years ago, there was a kangaroo that randomly hopped down the main street and we got on the news. But doesn’t happen very often.

Okay. So we’re going back to case studies. You’ve got case studies, you’re kick, you’re helping people grow their businesses. Who’s a good fit for you?

Yeah, so, uh, so I really love working with businesses that probably hit the second glass ceiling. They’ve, they’ve had a few failures, failures, but they’ve got through that Ip, the second glass ceiling and in business there, nine times out of 10, they’re a digital agency or in the marketing world. So creative. Uh, and I’ve worked out, that ties back to the fact that I studied engineering and industrial design. So I’ve, I’ve got left and right brain thinking. And so most, most of the businesses are in that creative space around between, around 10 to 15 staff and turning over a couple of million in revenue, uh, and that, uh, uh, looking to go to that next level. But they’re very good technically. But the business acumen isn’t quite there.

Okay. So you are helping people in the digital creative marketing agency space who maybe are having some blind spots, you know, some spots where they go, yeah, they may be their, their capacity or skill levels only at a certain point. Can you teach us maybe a few of the core principles that you teach or some of the concepts that you teach these people over and over again.

So it’s really a, and it’s quite interesting because a lot of businesses I’ve worked with or are currently work with a grind quite organically and, and they haven’t actually put in place a proper structures and haven’t, haven’t set goals. They haven’t, they don’t audit where they are and they don’t know exactly where they want to go. And by doing, by doing that, it allows you to find out what, what the weaknesses are, what the blind spots are. But typically your business has got around 10 to 15 staff. They haven’t started. They might have only just started thinking about doing, uh, managing the staff properly, putting in place

KPIs and goals for their staff and, and setting expectations for them. So, uh, I’m, I’m thinking about one business that I’m working with currently and they, they’ve grown so quickly. They’ve gone from zero to 18 staff in the space of two and a half years and, and there was no systems or processes in place to review where they are or to make sure that they’re, they’re actually delivering properly for their clients. So I’ve, I’ve helped them take a step back and look at what’s actually going on under the hood and the ladder to start running a bit more efficiently so we can take it to that, the business to that next level. And all the listeners out there know, I want to make sure that if anybody, like you ever references a phrase that, um, not everybody would know. I like to kind of break it down.

You mentioned KPIs which, which, which stands for key performance indicators. Correct. We’ll make sure that the listeners are getting this. There was a home builder I worked with years ago and interest, and I’m sure you can relate to this. They build new homes, really beautiful homes. And they were at the time doing about $5 million of homes. So in Tulsa that would be about 15 homes a year. And it was really good. Those first five homes they did a year because the owner would take the call, he would manage the project, the ball never got dropped. Well they set up an email for customers to email if they had a concern or a complaint. And the email was something like, I’m making up the name, but it would be like, you know [email protected] or something like that. Right? So every time if you, if your house built, your house is under warranty, you had email it say Sherry at Tulsa homes.

Well it’s really cool except for Sherry no longer works there. Right. So anybody who’s upset or has a question or a concern would email and email addressed. It’s not being responded to, but it’s still open. It’s still living email, but no one’s checking it. So eventually when they hired me, they’re like, we don’t know what’s going on. We’re getting so many bad complaints. I mean, so many bad complaints. This is a company up in the Midwest up north there. And I said, okay, well let’s get into it. So we made a linear workflow with key performance indicators, you know, respond responsibilities for everybody. And I’m going here in this box who responds to the sales leads and they said, this guy’s doing it. Okay, great. Who over here is in charge of, you know, responding to customer issues? And they said, uh, no, nobody. And so I’m not, I am not exaggerating.

Nobody had been following up for years. Wow. I mean years. And so the only way you could get ahold of him is what you’d have to call this, the sales line. Right. And complained to them. And then the sales guy would say, well, I’ll have the HR people are all, have the, you know, warranty people call you. And it was just, it’s this doom loop until the consumer felt they had no other way to, uh, remedy the situation than by just going to online and slamming them, you know? And so I’d like to ask you, um, is this common where companies don’t have a workflow or any linear processes in place? And, and what role do you kind of a serve and helping people make those things?

Yeah, it’s def definitely common. Yeah. Because a lot of businesses a very good, uh, so I deal with businesses less than listen 20 or 30 staff for instance. So typically the business owners still still involved in the operations. I haven’t fully stepped out of the business yet. And that business owner is very good technically at what they do, whether that’s graphic design or building a home or, or or engineering, but they don’t or what they’re not, they don’t necessarily always have the systems and processes or that, that mindset to create systems and processes. It’s still often stuck in their head. So things get missed really easily, especially as the business is growing. So that’s one, one of the reasons why I come in to help, to help extract information out of their head or to, to help them the blind spot basically. Cause, cause you don’t know what you don’t know.

Now when you extract information out of somebody’s head, um, with our company, I work with a lot of, you know, multi, multimillion dollar companies with very complex systems and they have 50 employees and they’re all just in their heads. You know, it’s this tribal knowledge. And so I do the old whiteboard move quite a bit where I’m like, okay step one, how do we generate leads, you know, and we document that and you find out that one guy, literally one guy knows how to do it and nobody else knows how, right? Yep. Then step two, how do we sell something and there’s one guy who knows how to sell and there’s nothing written down and then you get into like how do we fulfill and there’s one guy who knows how to fulfill and he has all the passwords for the entire company. Like if he were to die, no one knows where they are cause they’re all on his laptop. Can you talk to me about the [inaudible] and things like that happen? Talk to me about the dangers of not having a properly documented workflow in system.

So, as you said, if someone dies, let’s say you’re done, let’s say, uh, let’s say your community manager dies or gets hit by a bus, you can’t communicate to, you can’t manage your online presence if you don’t have those systems documented. I, uh, so bookkeeper, my accountant, uh, just resigned yesterday, but, uh, we’ve got all of her processes. Uh, we’ve got all of her processes, uh, documented. Uh, and it’s literally plug and play. I could, I could bring in, I could have her walk out today and bringing in a new new accounts and you know, Monday and they’d be up to speed within 48 hours just by reading all of the documents and processes. The cost to a business, if you don’t have everything documented or systematized, can, can be running to the tens of thousands, if not hundreds of thousands depending on the size of the business. So yes, it takes time to, to create these systems and processes, uh, at the start. But it builds redundancy. It allows you to someone to be off sick for a month and someone else to come in and, and even have a temp come in and fill in.

Well, you know, a, a trust in back to this a builder I was telling you about this guy and the story ends really well. Um, this guy, we’ve got to a place where the, you know, when the phone, when the phone rings, they would say, oh look, thank you for calling, Yadda Yadda. How can I help you? And you know how it goes. Every customer says, well, how much do you charge? And they got it so systematized that the first person would say, you know, that’s a great question and I can tell you that are uh, you know, our designer has all those answers for you and we are one of the most affordable in town. I’m going to email you over some reviews from the last 20 homes we built. You know, happy customers. You can call them into your research. And I’d like to schedule a time today for you to talk to them.

That way I can get them when they’re available. What’s a specific time for you? Well then the sales rep had certain times each day where he was available to do pitches or to do walk through if you were to do so. Now he that the sales, a designer guy, he was able to get all of his time back and he spent literally eight hours a day just doing one presentation after another where before he played phone tag all day, you know? And it was awesome. Yeah. And then that sales guy worked there for a couple of years and went on to take another job for a different business. Actually a competitor, which wasn’t that great of a scenario, but he went on and they were able to replace him real quick, like within like a day. No Egg, no stress, like no big deal, you know? And then they took the guy who had been setting appointments and moved him into that position and they hired some person off the street and Bam, now they’re answering the phone and it didn’t skip a beat. But before this guy built the systems, he never traveled. He never went on vacation. He never went to baseball games. He was a slave to his business in a hostage. He was being held hostage by his employees when I first met him, cause he told me, he said I can’t fire that guy. He’s like the worst employee ever, but I can’t fire him because he has all the passwords. How often do you see where one guy has all the passwords?

It’s sorry, it’s, it’s crazy. You cannot, you cannot allow that to happen. Lucky you have to build redundancy into business at the needs to be, um, processes behind the sand. So yes, like so many of my clients come and it’s dependent on come to me and it’s dependent on one person or one, one function of the business and it’s just, it just holds you back.

Hmm. I now you obviously are good at what you do. Uh, talk to me about the relationship. Is it a contractual relationship with somebody who works with you? Is it a month to month thing? What, what does that relationship look like? Cause I know there’s companies out there that do similar things to what you do. I would argue that they might not have the same results that you have. You guys have a great track record over there with, with mini case studies. But do you, uh, is it month to month as it, is it a yearly thing? How does that work?

Yeah, so I, uh, so I actually work on month to month and I’d deliberately dying contract, um, for six or 12 months because I say to my clients, if we’re not getting results, I don’t deserve to be working with you. Uh, so I do say though, takes time to turn around the ship. Uh, it’s like turning around the titanic, but I’ll work work on a month to month basis and typically particularly engagement is, is nine months plus.

Okay. And I know it’s awesome. Talk to me about the, the, the fees. Well, what’s kind of the fee range or people, is it, I mean, can you feel comfortable talking about that as far as what,

yeah, yeah, sure. It actually, it really, really depends on, on each client and the size of that, isn’t it? Uh, and, and whether it’s just pure coaching or if it’s coaching. And Consulting. So I’ve, I’ve got clients that are paying, paying me up to, um, to eight k a month and I’ve got clients down at the other end of the spectrum that are paying me one, one and a half k a month. So it really real, or sorry, when I say me, it’s the business. Uh, it, it really depends on the level of engagement. It’s really, it’s deliberately customized to make sure that each business is getting the results that they require.

Now, what would be a few of your tips if you’re out, if we have listeners out there that say, listen, I just want Kristin, Kristin, Tris. I just want two or three moves. Just maybe one or two, two or three moves. I want something I can tangibly execute today. Give us, give our listeners some homework. What are some things that they can be doing right now that would make a big improvement in the company?

Biggest thing is, uh, don’t put all the responsibility on your shoulders. Allow, ah, allow yourself to delegate. Uh, yes, yes. You’re the business owner. Your in theory, the best, best at everything. Your staff aren’t going to be able to do everything that you can do, but allow two or three of your staff to do to a couple of the things that you’re really good at and now will excel at that. So you’re not going to be able to replace yourself with one person. You need to replace yourself with two or three other people, uh, and the sooner that you can, you can do that, the quicker that your business will be able to grow. Uh, so find two or three people that you can extract information out of you and get them to take ownership of it.

Now, delegation, I see abdication and delegation being confused, a lot. Advocate meaning like, you know, back in the day with kings and Queens, you know, the whole feudal society. What you would do is if you had a, uh, advocate will be like, I’m the king. And I said, you know, I want to leave. I just want to give my crown away. Um, I, the, the bad guys are attacking and I’m just going to renounce my throne here. Here you go. Here you go. Tris. You just take that I’m out. You know, and a lot of, and a lot of kings would do that right before they got taken over by hostile enemies because they didn’t want to die. You know that that’s what abdicating for you. Here you go, you, you handle it. I’m not going to follow up, but now delegate is where you’ve clearly set expectations and you follow up relentlessly until it’s done. So you’re following up. You know, I might say here, here’s eight hours of work to do, but he go do it. But then I follow up maybe, you know, 15 minutes a day to make sure it’s done. Where do people get it wrong? Where do you see people getting it wrong with delegation?

Did you just hang up on him and drew? I think we hung up on him collectively. Equal blame. It’s your fault. Some of it’s mine. I’m not going to let you run around carrying that plane. I still don’t, I’m not even near the phone or your phone across the room. It’s just like 70% your fault. You’re going to make clear. I’m okay. I’m okay. I’m okay. I’ll be okay. I’ll be fine. I just, it’s a thing where I, I just, I’m having a flashback to where I was having a hard time with my kids. I was following up with them for awhile on certain activities and they didn’t do some of their chores, so I delegated raising their baby bodies. I mean, they were two years old and they couldn’t do the cleaning I wanted. And so I delegate it to someone I just met at a shell gas station. I thought he was credible. And that’s where I made a poor decision. I thought he was credible. Just met him, tick,

he’s calling us together, pushed through the pain, had a mastectomy. I can do this. I’ve had a vasectomy. I can do this. Had of a sec to me. I can,

okay. I guess I got, I got emotional and I just hung up there for a moment and now I’m back. So tell me about that. Where people, I just get so caught up, but people do it. Bad delegation. Tell me about a delegation where you see most people getting wrong, uh,

lead with the expectations and, and, and, uh, just saying, do this but not, not actually, not actually explaining it properly or, or sitting in place a process or a structure for what actually needs to have happen. So the needs to be a lot of clarity around those expectations and understanding that work will be done in a different way. You’re not going to, everyone’s not going to do work the same way that you are.

It’s going to be done in a different way. Give me a little more detail on that because you’re, you’re just a source of wisdom and I want all the listeners to fully understand this. So

at the end of the day, the business owner and the, and the staff, you’ve got the same goal. Uh, you, you, you’re wanting to achieve whatever KPI or APP put it is a person. One would, we’ll go about it in a different way to person too. So, uh, they, they might not have as much knowledge in a component. Oh, that’s so they’ve got to go and do the research and ask questions or they, the, the staff member might need to think about it a bit more than you need to think about it first. So, uh, it doesn’t matter that they’re your staff members doing it in a different way to you as long as, as long as they’re able to get the APP put that that’s the main thing. And as long as there’s that communication through that, after you’ve delegated, um, yeah, that’s, yeah, the people operate in different ways and you can’t expect

as a business owner, you can’t expect your staff members to be clones of you. Now, this is an interesting thing you said you should replace yourself with two or three people and I agree, but I know there’s somebody who’s like, I don’t agree. I don’t agree. This is absolutely cramp. I don’t agree with this business Sherpa. He’s not possible. I’m going to get another guy. I’m going to hire him and I’m going to have him work 90 hours a week like I did because that’s what I’m going to do. Can you please explain the flaw in the thinking that you can replace yourself as an owner with one person? Okay? Biggest thing is you’re the business owner. You’ll, you’re emotionally invested 10 times more than if you stop at that because you’ve got, you’ve got sweat equity, you’ve got equity in the business, uh, and you have been in the business from day one.

So you, you’re, you’re effectively a jack of all trades, right? But someone coming, someone new into the business, you’re hiring them to be a specialist or an expert. And let’s say you’re a jack of all trades in five areas, you’re, you’re a nine out of 10 in those five areas you want, you want your app, the people you hire to be 10 out of tens, right? They can’t be a 10 out of 10 in all five areas. They can only be a 10 out of 10 and maybe two or three. You know why this is Tristan, you know what this says? I have, I, I, I’m giving you a move that I teach over and over. I give it to you for free. Please feel free to use it as much as you want. I call this the bad baby syndrome. Here’s the deal. Okay.

You have a new baby on the way, don’t you? Yes, yes. Yeah. I was flying on an airplane. If you can picture this. Me On an airplane. I’m holding two twins, two twin. I’m flying back from a speaking event in Trinidad, holding twins, babies. The guy next to me is Ryan. Good. Do you know Ryan Good is, I don’t, but I think you’re about to tell me. Okay, here we go. Ryan. Good. Is Justin Bieber’s swagger coach. Okay, true is true. If you Google search, it’s crazy. This is his swagger coach and I don’t know why he’s on this airplane, but I recognize him right away because my wife is a believer, you know, so I’m going, this is your Justin beaver Swire coach. She’s like, yes I am. So we’re talking in this by babies are looking at him like, man, they’re just any little baby things like Mer, Mer, Mer, Mer, Mer, you know there no babies are like four months old.

Babies were at right. And he’s looking at him like, I hate your baby now. He’s a great guy, but he’s, he has the look that says I hate that baby. But he looks at me like he loves these saying cute babies. I love the babies but body language, he’s leaning to the left now he’s on the inside seat closest to the window. I’m in the middle of my wife’s on the right. He’s leaning in my baby, our babies Burp, burp, burping your baby, you’re burping the baby. Hey Baby, you’re going to burp the baby. Here you go babe. We’re going to burn it. And my baby because babies are like on the verge of always vomiting. Always cause they’re babies. And you could tell he was not impressed by the babies and then the babies would make noise like man, cause they were on an airplane, you know, and everyone on the plate, it looks at I my baby and it’s like we hate your baby. You know, everyone said what a cute baby. And I got the evil eye from people. I have found it but people don’t like your baby. People don’t like crying babies on a plane when you’re on an airplane and there’s a crying baby. Are you a big fan of that? And they’re dressed in, do you like that?

No, no, no. I’d rather it be a bit quieter.

So this is what happens. Is it church? A church? By the way, there’s a crying baby at church. People were like, oh my gosh, it would bring a baby to charge. I mean, people get upset about it. So with a business, you’re excited, your business is your baby, but nobody else sees it the way you do. So you’re excited about running back to the office and you’re like, oh, burp that business baby back into, oh, help that baby aisle at vomited. So cute. I look, it’s learning to walk. We actually sold something. I fell down. That’s cool. My baby, we’ll fix it. Look, I’m going to teach my baby had a hit a baseball for 17 hours in a row. Look, I’m going to stand on the surface of the sun and Walt Disney world to watch my baby bike. Expensive things. Other people, they’ll then, they’re not even that excited about your business baby. But I think people are, the owners want people to, I think owners, don’t you agree owners want their employees to love their business, baby?

Yes. It’s actually impossible for them to love it at the same level.

Right? It’s not possible. Why? Why can you explain why

it, it’s it, it’s not their baby. Awesome. Simple as that. It might be your niece or might be someone else’s cue baby, but it’s not your baby. Aww.

That’s it. That’s the thing. That’s the move. And if everybody on every client I’ve worked with, it seemed like at some point I have to go over that discussion with them cause they’re like God Damn Tamra, my front desk lady, she does not answer the phone with passion. I always answered the phone with passion and I’m like, yeah cause you’re paying Tamra $9 an hour to do the same job over and over and over with no hope of improvement while working for your automotive repair shop. Meanwhile, you are living a life of luxury in making crazy time freedom.

And that’s it. It’s quite simply that side. Yes, you can incentivize your, your staff as well, but they’re still not going to be their business.

I think the fact, I think, I think that the, I think the Pharaoh was pretty excited about the pyramids, but I’m not sure if the slaves who built the pyramids were pretty excited about it. I’m not sure. I haven’t done any research on that, but just a thought now. Yeah, I reckon you probably correct. They’re well read, man. I’m looking you up here and I’m going, this guy, well, one Tristan’s got it. Beautiful head. We’d beat up. You’re not cranium. It’s appears to be good at business. He’s business shirt, but he’s got a lot going on. He’s correcting me and saying that he doesn’t put shrimp on the Barbie. He’s a wise guy. He’s a truth teller. You have a couple of books you’d recommend. For all the listeners out there, is there a book or two that you would really recommend?

So, uh, most one of the most recent books I’ve read, our David Goggins can’t hurt me. Uh, have you heard of that? You’ve heard of David Goggins? I have heard of David Goggins, but I have not heard of this newest book. Yeah. So he, he just relates to a book at the end of the year, basically talking, it’s basically his autobiography, but amazing book. So there’s,

I know why I know

of David Goggins. Here’s the deal. David Goggins published his book through, um, a company called Andrew. Do you remember the name of the intro to remember the name of the company? He did? No, no. It’s a scribe, scribe and scribe media. The company that published his book is, uh, was founded by JT McCormick and JT McCormick just spoke at one of our last workshops. Oh Wow. So I know that because he felt tee up to produce the book that have you met David Goggins? Do you like David? Do you like David Goggins? Do you want to meet David Goggins? Yeah, that’d kind of be cool to meet David Coggins

when we get off. I’ll do is I will text you the number of Jt Mccormick who produced his book and perhaps you guys can work it out where he could, he was introduce introducer

that had to be kind of cool. Sweet. David Goggins has got an amazing story. Yeah. Tell us about, just a little bit about his story. What was it, what, what’s kind of going in there a little bit the end of the Diet. So talking about how all the hurdles that he’s had in life and how he, how he was able to overcome them and, and build up his mindset to allow him to believe that he can achieve whatever you wants. Uh, hence the name of the book can’t hurt me. So P sets his mind to do something. He trains himself to be able to do it. There it is

now. Okay. So now is there one more book you’d recommend to the listeners? Just one more where you say, man, that book has helped me a lot.

My career. The, the one will actually listen to listen to an audio book in the moment. And it’s a, it’s actually a rich dad. Poor Dad. So an Oldie but a goodie, listen to it a couple of times. But uh, and it just helps you change your mindset around money and allows you to get money to work for you rather than you work for money.

The lady who cowrote that book with Robert Kiyosaki, uh, Sharon Lechter, we’ve had her on the show to a couple of times, like four times. Oh Wow. She’s great. She’s good. Good people. Now I want to ask you this. You are a proactive dude with a, with a positive attitude on a daily basis. You seem to have that positive, uh, perspective. So how do you organize the first four hours of your day and what time do you typically wake up?

Um, this morning I was up probably just after six. I am so I liked, it sucks. I am, but it’s all about eating that frog. So, and there’s a, there’s a book called eat that frog too. So, uh, Brian Tracy, but doing the hardest, uh, the ugliest task first. So the, the, the one that you would normally procrastinate over, uh, uh, the most. Do that as soon as possible. In the morning because if you’ve done the hardest thing first, everything else you do for the rest of the day will be easy.

Okay. Now my final question for you is we, we, we, we entrepreneurs are kind of, we’re kind of sick, you know, we do some weird stuff. We’re getting up. It’s, I mean, most of most people in the world do not get up at 6:00 AM. There’s a book called habits of the rich by Tom Corley and it shows that over 85% of entrepreneurs surveyed, we’re talking thousands of people. They read books for improvement. You know, they wake up before six or at six. That’s kind of the average, uh, entrepreneurs they carry to do lists, day to day planners. Most people don’t do these kinds of things. So I would like to ask you, what is that weird idiosyncrasy, that weird thing that you do? You know, Steve Jobs where the same thing every day. Barack Obama pledge to not meet any new people while running for office because he wanted to stay focused on developing the relationships you already had. That was kind of weird. Uh, Elon Musk is famous for sleeping up at space x and Tesla, you know, to ensure quality control and to lead the charge. A Zuckerberg wears the same thing all the time. Once you’re weird idiosyncrasy move that you’re comfortable sharing that allows you to do what you do. That’s a, that’s a good question. I actually haven’t thought about that one before. Uh,

I wouldn’t call it a Ui, Chrissy, but, uh, what’s allowed me to progress is I keep refining, refining how I plan my weeks and how I plan my days and actually review, um, at the end of each week what I’m happy with and what, where I think I, I fell down and, and, and we go, I’m living life on my terms and any, if I’m not, why was I not living life on my terms this week?

Okay. That, that, okay. So that’s, that is your, that is your super move. Now, for the listeners out there that want to know more about you, what’s the best website is the best piece of social media? Where do you want the listeners to go right now to grow that business?

Ah, so that can go jump on my website evolved to grow.com. Dot. I, you, uh, Eh, s t o not the number two, uh, or, or find me on linkedin. Uh, Tristan Wright on linkedin.

Well my friend, I’m not going to go throw some shrimp on the Barbie and honor you. I probably am going to throw some shrimp on the Barbie in honor of me. But now I know that’s not a thing in Australia. I know that Kangaroos are 50 miles outside of Australia or outside of Melbourne. And you know, I know vegemite is a national pastime. Is there any other fun factoid you can share about Australia before I let you go?

Uh, that Melbourne is a sporting capitol of the world and I AFL it’s the best sport in the world.

What’s the best sport in the world? It’s driving and football. Talk to us about this to educate us. Tell us why it’s so good. Tell us what somebody out there doesn’t know what this is. Can you tell us what it is?

Um, okay, so we’ve actually got the football team that I follow is called Collingwood. And, and one of our best players at the moment is a guy called Mason Cox. He’s a, he’s come over from the states. He played, played NCAA basketball and didn’t make it to the next level. So right now he’s playing, playing in Australia for Collingwood. But it’s a, it’s, it’s a combination I think. Gridiron um, but with that, without the pads and halfway between gridiron and saw car, but without any padding, you guys are, I’ve watched this by the way. It’s, it is,

uh, it’s scary. I mean I watched the show and I watched him play and I just think, oh, I mean you guys are tackling each other full velocity with no pads.

What’s that all about? Yeah. It’s very physical. Their helmets. Helmets. Correct. Cause we’re wake when we don’t need to protect ourselves with helmets. So. Okay. That’s interesting though. The concussion rights for in, in the NFL are higher than they are in the AFL really? So there’s more concussion that happens in, in, in the NFL in America, even though you’ve got pads and helmets, then what happens in Australia with no pads and helmets?

I did not know that. My friend, thank you for being on this show and I hope you have a wonderful rest of your morning. They’re in Australia.

Thank you very much. All right. You take care. You too. Have a good day.

You’re out there today and you are looking for some specific action steps you can take from today’s show. Action step number one, get it out of your head. Draw your entire workflow on a whiteboard. Andrew, you work with clients all the time. Why is it so helpful for somebody to get all the systems and all the processes out of their mind and onto a linear workflow onto a whiteboard? Why is that so helpful? Uh, multiple reasons. One, it’s very visual. You can see the, where you’re going. You can see where you’ve been to. You’re going to forget some steps at some point if you don’t get it out of your head. And three, uh, it’s great when other people can see what is in your head and see where the path is, where you’re going and where you’ve been. Oh, now now move number two.

I hundred percent agree with what Tristan said. He says, if you’re the owner of the company and you’re working 80 or 90 hours a week, when you hire people to delegate to, to take your spot, you need to hire two or three people at least to replace you because you’re working 90 or a hundred hours a week. You’re not going to find people that are going to do that. I’m consistently cause a lot of entrepreneurs. I mean you’re working a hundred hours a week, so you need to hire at least two to three people to take your spot. I’m actually item number number three stop asking. Stop asking people on your team and acting like people on your team. Care about your beautiful business Pavey the way that you do because no one loves your beautiful business baby. The way that you love your beautiful business, baby. People are just going and stop crying.

Why is your baby crying a charge? What kind of person? What bring the baby to church? Don’t just don’t, don’t have a false sense of, I don’t overestimate people’s curiosity in the growth of your company. Now the next thing you want to do is you want to clearly define the key performance indicators for all staff members. Clearly defined what they’re supposed to do, how they’re supposed to do it, when it’s supposed to be done. And when you delegate something, you have to follow up. You just can’t leave it to chance. You have to follow up. Now, thrive nation, we like to in each and every show where the boom, but before I end today’s show, I want to ask you, uh, for a quick favor. One quick favor. If you’re listening to today’s show and you learned something, ask yourself, who can you share today’s show with?

Is, is it a coworker? Is it a member of your team? Is that your whole team? Is who on your team today? Can you share today’s podcast with, because our goal, the entire reason when we started doing this is to mentor millions of people. And that includes you, yes, but also includes your friends and family and the people out there that have that entrepreneurial mindset. So I encourage you, who could you share today’s podcast with? And, and maybe if you don’t know who specifically you could share the show with, maybe you could surely share the show with a a surely by posting on the share feature on social media. Again, you can surely share the show with Shirley and, uh, using social show actual media today by clicking the share button on today’s podcast. But either way, we’d love for you to share it on Instagram, on Facebook, on Twitter. Let’s go out there and let’s help grow these businesses. My name is Clay Clark. That’s Andrew bloomer. And we’d like to have each and every show with the boom. And so now without any further ado, Andrew, are you psychologically ready? I’m so ready, sir. I have not done a megaphone. Boom before. Ah, are you prepared for a megaphone? Boom. I am very prepared.

Here we go.

You may not feel like you’re living to your highest potential because you’re stuck in a Rut with your head down just trying to survive when people are trying to get out of a Rut. The first impulse is to often dream of a new destination, a new job, a new location, and maybe even a new career. Most people think unlocking ones highest potential requires a new vision or a new destination, and many books actually encourage that type of thinking. However, Carly Fiorina believes that this is where most of us get off track. It’s not a destination. It’s a path and being the type of person who will take that path. You may know Carly Fiorina as the first female CEO of a fortune 50 company, but you may not know that she started out as a secretary and rose to success one step at a time by solving the problems in front of her and empowering those around her per new book. Find your way will help you choose your own path to unleash your highest potential. Start Your journey today. Please visit. Find your way. Thrive time.com it’s find your way, thrive time.com or purchase a copy of find your way wherever books are sold.