How to Sustainably Raise Money for Your Non-Profit Using Both Transparency and Consistency

Show Notes

Clay explains how to sustainably raise money for your non-profit using organization or ministry both transparency and consistency.

Biggest limiting factor:

Fund-raising

Transparency:

1. Website posting on
2. Monthly video post
3. Online financial statements
4. Monthly blog post
5. ECFA
6. Renting the hall to train the pastors
7. 23 instructors / administrative staff
8. Advertising

Billing:

1. Monthly auto billing

Donations:

1. NOTABLE QUOTABLE – The 3% rule – “About 3 percent of potential buyers at any given time are buying now. 7 percent of the population is open to the idea of buying. The remaining 90 percent fall into one of three equal categories. The top third are “not thinking about it.” The next third are “think they’re not interested.” The final third are “definitely not interested.” – Chet Holmes (The best-selling author of The Ultimate Sales Machine)

Step 1 – Commit to Transparency with Your Monthly Reports

1. A monthly blog post featuring:
2. Monthly video post
3. Online financial statements

Step 2 – Focus On Getting People to Give Small Amounts on an Automatically Recurring Basis

Step 3 – Call Businesses to Help Them Get Setup to Allow Their Customers to Give

1. Walgreens
2. Robertson’s Tires (I believe this is correct)

Step 4 – Call Them All Until They Give or Stop to Live

1. Get a list of people to call
2. Use a written and approved script
3. Install a call-recording system for quality assurance

Step 5 – Design an Optimized Schedule of the Future (Schedule Your Rocks Into Your Schedule)

1. NOTABLE QUOTABLE – “Vision without execution is hallucination.” Thomas Edison
2. Call Pastors / Ministries to get lists of people to call – 5 hours per week
3. Call people to solicit small donations – 40 hours peek
4. Call business owners to get automatic / donations setup (see Walgreen’s)
   1. Credit card machine
   2. Set up the systems for business owners or they will not do it
5. Gather 5 Google Reviews Per Week – 1 hour per week
6. Monthly transparency and updates
   1. Blog Page on Website
   2. Video
   3. Monthly line item expenses
7. Weekly Staffing Meeting with 5 Team Members – 1 hour per week

1. 1. Inspire
   2. Accountable
   3. Install REOLink Cameras

1. Enhancing Workflow – 1 hour per week

1. 1. Enhance workflow
   2. Refine checklists
   3. Enhance scripts / listen to calls

Step 6 – Optimize Your Local Google Map

1. EXAMPLE – Transparency – https://www.youtube.com/watch?v=NbnsPAX-NRg
2. Category
3. Hours of Operation
4. Photo Gallery
5. Google.com/MyBusiness

Step 7 – Get 100 Google reviews as soon as possible

1. AMPLE EXAMPLE – Sushi Fork in Tulsa, OK
2. MYSTIC STATISTIC – “88% of consumers trust online reviews.” https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#472b1a391928  
3. You will not get reviews by emailing or texting people

1. 1. 1. https://www.dropbox.com/s/qt5q9ov0bhylri0/Review%20Oxi%20Fresh%20-%20Version%201.mp4?dl=0

Step 8 – Create a Google canonical compliant website

1. AMPLE EXAMPLE –

1. 1. 1. Type in the following to see our businesses and clients
         1. Tulsa Mortgages
         2. Tulsa Cookies
         3. Tulsa Men’s haircuts
         4. Buy Pumpkins in Tulsa
         5. Find pumpkins in Tulsa
         6. Tulsa pumpkins
         7. What is the best place to buy pumpkins in Tulsa

1. Variable #1 – Reviews – Must get to 100 reviews as soon as possible
2. Variable #2 – Canonical Compliance
3. Variable #3 – Most Content  
4. Example of Who Beat – site:www.prestagefarms.com – 518 (need 1,036 to win)
5. Article must be 1,000 words
6. EXAMPLE – This man writes his own articles – https://www.completecarpettulsa.com/
7. Variable #4 – Most Mobile Compliance

1. 1. 1. BOOKS –
         1. Search Engine for Dummies – Bruce Clay

• Retargeting Playbook – Adam Berke, Gregory Fulton, and Lauren Vaccarello
• How Google Works – Eric Schmidt
• The Honest Seduction – Scott Brinker, Anna Talerico, and Justin Talerico
• Get Rich Click – Ostrofsky

Step 9 – Design Retargeting Ads

1. FUN FACT – The average person has to visit your website 4.7 times – The Retargeting Playbook
2. AMPLE EXAMPLE – www.harrys.com
   1. Then pull up www.cnn.com and www.foxnews.com and www.tulsaworld.com

Step 10 – Launch 3 Legged Marketing Stool

1. Gather Objective Google Reviews
2. Search Engine Optimization
   1. Create content via transcribed Weekly Podcast
   2. Article writing
3. Cold Calling Churches to Get Lists of People to Call
4. Cold Calling Individuals to Get Donations
5. Cold Calling Christian Business Owners
6. Retargeting Advertisements

Step 11 – Install Tracking

1. Lead Source
2. Create an Inbound Sales Script
3. Install Clarity Call Recording

Step 12 – Create a Workflow with WOW Experience

1. Sights
2. Sounds
3. Smells
4. Decor
5. https://hbr.org/2003/12/the-one-number-you-need-to-grow

Step 13 – https://www.thrivetimeshow.com/towerofpower