Ken Schmidt
The former Director of Communications for Harley-Davidson Motor Company shares how he was able to save the company by listening to what his ideal and likely buyers wanted, why he believes meeting people’s expectations is the path the extension, why social media is not an effective form of marketing for most businesses, why Harley-Davidson does nearly everything different from their competitors and much, much, more.
Ken Schmidt - Podcasts
How They Saved Harley Davidson | Listen to Your Customers & Giving Them What They Want
Is your company in need of a turn-around? In 1985 Harley Davidson Motor Company found itself within just hours of bankruptcy. Overwhelmed by the Japanese competition, the recession that had hit America and the onslaught of management missteps the company needed to change something, if it was going to survive. Harley Davidson hired Ken Schmidt to serve as the Chief Communication Officer and to help turn the company around.
Read More »The Harley-Davidson Turn-Around Story | Why You Must Differentiate Your Product and Create an Experience That Wows
The former Director of Communications for Harley-Davidson Motor Company shares how he was able to save the company by listening to what his ideal and likely buyers wanted, why he believes meeting people’s expectations is the path the extension, why social media is not an effective form of marketing for most businesses and more.
Read More »Former Harley Davidson Chief Communications Officer (Ken Schmidt) Shares How to Move Beyond Being a Reactive Business Owner
Are you finding yourself perpetually putting out burning fires and reactively dealing with daily office and employee drama? On today’s show, Ken Schmidt the former Chief Communications Officer shares why nothing works unless you hire high-quality people. #kenschmidt #smallbusiness #entrepreneur #businesspodcasts
Read More »Harley Davidson’s Former Communications Director Ken Schmidt Answers Thrivers Questions
Ken Schmidt explains: Why great products don’t sell themselves, how to hire and retain great people, what to do when you are running out of money, how to create a community or engaged customers and employees, where most business owners get it wrong when designing a product or service and more. #KenSchmidt #HarleyDavidson
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