How Are You Differentiating Yourself? | Systems Audit

Show Notes

What is your unique value proposition? Clay Clark breaks down the need to differentiate yourself as a business in order to stand out in a crowded marketplace.

  1. On a scale of 1 to 10, with 10 being the highest, rank your business in the area of having communicated your core differentiator to your team. _______________________________________________________________
    1. ACTION ITEM – Create Core Differentiator Sheet
    2. AMPLE EXAMPLE – www.eitrlounge.com – The Elephant in the Room Men’s Grooming
      1. Haircuts by appointment only
      2. No phones in stores
      3. Shampoo with hot towel treatment.

 

  1. On a scale of 1 to 10, with 10 being the highest, rank your confidence that all of the people in your organization are the right people for their given job/task?
  2. Do you have an organizational chart?
    1. ACTION ITEM – Create an Organizational Chart
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