7 Steps to Increase Sales by 700% This Year – Pt 2

Audio Transcription

Looking for scalable ways to grow your business? Learn how to grow your sales by branding yourself as world-class and determining your ideal and likely buyers. Join Clay Clark and the best business coach team on how to implement this principle into your business.

STEP 3 – Determine Who Your Ideal and Likely Buyers Are

1. NOTABLE QUOTABLE – “Best buyers buy more, buy faster, and buy more often than other buyers. These are your ideal clients. Have a special effort dedicated to just the dream clients.” – Chet Holmes (The best-selling author of The Ultimate Sales Machine and the former business partner of Charlie Munger)

STEP 4 – Brand Yourself as World-Class | You Have to Fake It Until You Make It

1. NOTABLE QUOTABLE – “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk
2. NOTABLE QUOTABLE – The Tiffany Theory – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.  That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything — our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public Relations is like gift wrapping.” – Michael Levine (The PR consultant of choice for Michael Jackson, Prince, Nike, Pizza Hut, Cameron Diaz, the Clintons and the Bushes, Charlton Heston, etc.)

Attend the business workshops led by america’s number one best business coach for free by subscribing on itunes and leaving us an objective review. Claim your tickets by emailing is proof that you did it and your contact information to info at drivetime, show.Com beatbox introduction today, which box introduction big, big shout-out to the thrive nation welcome back to the school without the bs and e s clark on the former us sba entrepreneur of the year here today, dr. Zoellner will be joining us shortly and say we are breaking down 7 the 7 steps to increase your sales by 700%. If you have an existing business step, want you to block out that time. If you’re, just tuning in step, 1 recapping going to block out one hour per day, you got to block out 1 hour. How long block out one hour per day of med of time to work on your business. If you don’t do it, you can’t win you just can’t do it and you know why you can’t win cuz. She won’t be able to think strategically. So during the day when there’s a problem, you write it down. So is example from today just for me personally disorders, examples of the brands I’m working with tip top k-9 is now the highest reviewed dog training company in oklahoma and they’re on the verge of being the highest rated dog training company in america and so I think their website should say that and so I looked at their site during the meeting. I noticed that it doesn’t say the highest reviewed dog training company america. That epiphany occurred to me during a meeting so because I believe the ideas are, are gifts from god I decided to go and write it down, and you know, I did I went down and I didn’t have to put it right. Then you did you know why? Because it wasn’t the appropriate time to act on it, because I’m going to say that my best business coach meta time so I just wrote that down and then you’re my better time, I think about it and bam example for elephant in the room. I’ve realized that he check out time is too long, because the managers have told me, and so I went to the south tulsa store at 91st and yale and made sure that I talk to the manager and found out what the delay is with the check out. Time and I have come up with a I think I know what the problem isn’t until tomorrow morning, in my med of time, I’m going to try to solve the problem right, so the step to that you have to block out time to actually get it done.

So once you have your epiphanies step to your block it out what time that’s warrior mindset to get stuff done? You got a block at a specific time to get the thing. So tomorrow, I’m going to be watching today, I’m going to be meeting with one of our designers because he’s in the process of optimizing a website for a title, company and I need to make sure that it gets done. Also, we have a mega conference coming up in april and I want to make sure that we’ve adequately prepared for that as the best business coach program and tell me to follow up with the team today about some specific items we recently switched over to imperial coffee. We switch from the keurig cups to imperial coffee because they were great company in tulsa, benjamin I’ve done many. Many people have used imperial coffee for a long, long time or good people, and we really are core competencies. Not making coffee and I want to move beyond. What is I want to just focus on our main thing. I want you to maintain the main things I wrote down there today. We’re out of coffee, so am I met a time. I I thought to myself. What’s a way that I could solve the problem, be out being out of coffee once in forever. Ever ever, you want to solve the problem, so you can you’re made of tiny ideas. You want to go to solve the problem. 1 *, you never have that problem again and I just think a lot of folks. It’s like we don’t ever do it that way. We just react to the burning fire of the moment and we spray it off. We bleed hose it down. We we get out to the fire extinguisher mi’jos it off until we get back to another problem, but the problem is like an employee on your team is example, who is not doing their checklists and always arriving late I’m dealing with that I wrote that down on my to-do list today we have an employee and she just cannot for whatever I don’t know.

What’s going on, I mean, maybe maybe you know what the metaphysical thing I mean? Maybe it’s a it’s a deeper issue than her just choosing not to to be at work on time. Probably not you know it’s probably not that at all, but the radio shows you don’t speak to you know disparagingly about somebody, but I mean. Maybe it is a metaphysical occurrence which is you know it’s hard to describe cuz relating to a transcendent reality. It’s beyond my perception, and maybe that is why you know she can’t be at work on time, but I don’t know what to do, but I’m not too curious to find out either. All I know is that she’s not on time, so I wrote down today, she’s telling time for the third time in her up, so I wrote down it’s time to bring the hammerstein replace and so I’m going to make sure we have a new person and we have a group interview, do every wednesday night and we’re going to find somebody to replace that person’s I’m, not curious as a best business coach partner as to why I don’t know if you can work on time, i, just I really don’t want to figure out why that is because, if I start doing that and figure out, why you’re getting to work late, then I got to become like a life coach and now we’re talking about how you feel all the time and I don’t recall during the life coaching business until I started a haircut business or tography company real estate company I just want to move beyond that crap, and so that’s just what you do step 3 they going to determine who your ideal unlikely buyers are and i.

Don’t think a lot of people have taken the time to think about that, but chet holmes did you know what your help is? The best selling author he’s a best-selling author of a book that everyone should be riding down right now:the best-selling author of the ultimate, sales machine, the red covered book and he’s the former business partner, charlie munger, the former business partner of charlie munger munger, is the warren buffett’s business partner, you’ve never heard of. As of today’s recording, let me type this in real, quick here, charlie munger. As of today, his net worth is:can you guess what his net worth is? Charlie munger, the guy who never heard of he owns here we go and it looks like. Oh okay, it looks like that. Warren buffett has made his buddy charlie munger a3 billionaire. So, however, charlie munger as of june 13th 2013, is donate a lot of his money, but he’s worth 3 billion dollars, 3 billion dollars, so charlie munger I mean he’s doing well he’s having success, charlie, munger, good job, charlie munger. What happened to chet holmes went to work with charlie munger and he began to be curious about how it is that warren buffett has massive success with his company is in control of coca-cola bank of america geico see’s candy, the omaha furniture company. What one way is warren buffett knows who his ideal in likely buyers are for each business, and so he knows that so well, the only market like a laser beam to that person can’t afford to shotgun market to everybody right. You want, unless you buy a business like an optometry clinic where most people need that service, you ready to be more precise, laser beam or rifle marketing in the book, the ultimate, sales, machine, chet holmes, writes best buyers buy more by faster and buy more often than other buyers. These are your ideal. Clients have a special effort dedicated to just these drink. I repeat best buyers buy more day by faster and buy more often than other buyers. These are your ideal clients have a special ever dedicated to just the dream clients so you’re listening to the show right now today we have a special effort dedicated to you cuz. We know who are ideal. Unlikely buyers are your bitter business owners. So if you are a business owner is our way of saying, thank you to you and to all of us have you ever had their business owners. Our best business coach program is going to be doing professional, free, professional headshots in photography, headshot or family photos. Its a $1,000 value from the thrive time show to you, no catch, no catch. All you got to do is an email as your contact information to info at thrive time, show.Com be one of the first 100 people to email us your contact information to info at thrive time show.Com. We will reach out to you and schedule your free photo headshots or your free family shots for all of the business owners in tulsa, the first hundred who take advantage of the offer, but you got to act, quick I think they have a dozen taken so just email today, info at thrivetime, show.Com, Thrive time show, business workshops for free since 5:00 on itunes leave an objective review and send his confirmation at info at thrive time show.Com to claim your tickets.

Want to live in a van down by the river, come by and see us in our best business coach riverwatch offices and will be able to make your dreams come true. I mean we had double the capacity, so we had to really retrofit the the studio’s, the offices, the the the floor plate for entire business, too, everybody. We had a staff up, it was it just. It was exciting to see a great people like you out there really investing in your business and taking your business to the next level and that’s why the engine of the american economy i, mean, if you think about of the statistics out there I mean forbes of showing right now the us chamber of shaolin right now that 65% of the businesses that are being start are being started by small business owners to talk about. Did the government build your business? No doubt to that, but I mean you really I mean entrepreneurship is powerful and it has the power to change people’s lives for the better or for the worse, I mean when they say 8 out of 10 businesses fail and when a business fails, I mean nobody wins i, just not a good thing until we’re teaching today the 7th steps that you can take. If you have an existing company to increase your sales by 700%, have you missed the first three steps go to thrive. Time should I comment, click the best business coach podcasts button and I’ll make sure that you download the podcast titled seven steps to increase sales by 700% this year. So here is the fourth step. You got a brand yourself as world-class you, you have to you, have to fake it until you make it right. You have to you, have to fake it, yet the fake it until you make it and I’ll give you a notable quotable hear about branding. Can we do that I mean of elon musk elon musk? He was landing. A rocket spacex on his company has made in the land of the rockets. Now can land themselves? Have you guys seen that we haven’t got a chance to see that that is, is quite a thing to watch, I mean that’s, so you aren’t muskets creating reusable rockets I mean for all intensive purposes, he’s taking the place of nasa where they come from, and what we did. That I mean he actually basically change the way we pay people online, he’s the guy who started paypal, and then he did tesla and he’s doing solar city, which is changing the way that we do solar powered energy today, so I mean it’s just vasquez, a notable quotable for you, and he says this is what type of brand okay, what type of branding yourself is first class going to fake it until you make it just what he says he says:brand is just a perception and perception will match reality overtime.

Sometimes it will be ahead. Other times it will be behind, but brand is a is simply a collective impression. Some have been a product you’re, getting elon musk right brand is just a perception and perception will match reality overtime. Sometimes it will be ahead. Other times will be behind, but brand is sibley collect the impression that some have about a product to wipe my question I have, for you is on a scale of 1 to 10. How good is your brand I mean if 10 is excellent and one is is terrible. How good is your website on scale 1 to 10 of 10 top and google for all the search terms, and you know you’re doing with steve currington’s doing and one of our clients your top and google you’re done with the phone doctors are doing your top and google you’re being out with barbie cookies. At doing your top and google I mean you’re, topping google, you know that’s at and if you’re not going to want a professional, your print pieces, look on a scale of 1 to 10,. 10 is high quality, high class professional sports teams level. Eight teams worked in the past I want is a terrible. How are your sales I mean if it’s at and is like joel david jewelry, where the boys are growing at joel, david, jewelry or of one is like you’re, shrinking I mean if you think about that brandi? How do you? How do you look when people go to your website and I see your marketing materials? How do you look how you sound? Do you sound good? Does your website sound good, your print pieces? Look good, that you’re on hold music sounds good. If you need help with your branding, please take advantage of this offer. Okay, i, all you got to do. All you got to do is just email info at thrive time. Show.Com, that’s got you email, your best business coach contact information to info at thrive time, show. Com, and we will beat any other marketing companies prices by 50% during your first month with no contract, and they want to keep you every month thereafter, but I’m just telling we can change the game for your business, but you got to be self-aware, give up your bendy like a birthday party or some kind of gathering, and maybe like a wedding reception and they’re serving nice food and the guy you’re sitting next to has something on his face. You know he’s as like shrimp cocktail sauce on his face. He just wearing that cocktail. Sauce on his face. Have you met this guy? Have you not been to a party where somebody is wearing shrimp cocktail stuff on the other face, and everyone knows it, but them it just seems like a weird i. Don’t know if you want to seem like the jerry jones face, I mean jerry jones I mean if you look at jerry jones head coach.

Are these the owner of the dallas cowboys and if you ever get a chance to look at jerry jones-and you maybe ask yourself, you know:has this guy had cosmetic surgery, i, don’t know if you think he has cosmic surgery or not, but his eyes seem to be getting more oriental looking over time. But if you noticed, if you notice a change there, if you don’t have you seen that at all, but all I’m saying is I think everybody believes that his face is looking at differently than it used to i, mean i. Think you remember michael jackson’s face where bless his heart I guess he said he had a skin problem or his skin started losing pigment overtime. Just like everybody else kept wondering. Why is your nose getting more narrow like? Why are you losing your lips like? Why are? Is your hair looking more and more like a big perm as opposed to an afro that used to where I’m at I don’t know? I’m, a maybe maybe I mean if you ever thought about how there’s just certain folks that that they they’re not aware of what’s happening, I mean i. Wear a hat. Everyday now can I use the word a suit for 18 years, I worked out onto the boom and I wear a hoodie, sweatshirt everyday and I’m. Aware of how I look I’m aware of that, I’m aware that people think what’s going on I thought this guy was like I used to dress up guys to wear a suit everyday. What’s true, I used to do it, but my entire goal, with my businesses with bill to live life on my terms and a couple 3 years ago, or certain key performance indicators, my watermark certain best business coach goals, I had and I decided once I hit those goals. I quit dressing up to elon musk says brand is just a perception and perception will match reality overtime. Sometimes it will be ahead.

Other times will be behind, but brand is simply a collective impression that some have about your product from michael levine, the former pr consultant for nike in for pizza hut in for bill clinton and for nancy kerrigan, and for the bushes and charlton heston, and for actually michael jackson and for prince, the best business coach friend one could have. He says if you give someone a present and you give it to them in a tiffany box, it’s likely that they’ll believe that the gift has a higher perceived value. Then, if you gave it to them in a box or a box of us prestige. That’s not because the receiver of the gift is a fool, but instead because we live in a culture in which we gift wrap everything. Our politicians are corporate heads are movie and tv stars and even our toilet paper. Public relations is like gift wrapping. My friends, you got to come to grips with that. How good is our branding on a scale of 1 to 10? If you need help with your branding this email as your contact information to info at drivetime show.Com and will help you fix that stuff for 50% less than you would pay any other marketing firm in tulsa, but we will beat their prices and then after that is no contract, so you don’t have with results you’re getting from your pr, firm or marketing firm. We would love to help you out. If you are happy, then god bless your current marketing firm cuz. Most marketing companies are terrible