How Google Works – The Larry Page and Sergey Brin Story (Part 3) – Hour 1

Audio Transcription

How long did it take Google to take off? How does it even work? Get these answers from the business coach team that knows it all at Thrivetimeshow.com

Understanding the 21 Specific Aspects of a Google Canonical Website

Variable #1 – Meta Title Tag – The meta title is the HTML website variable the clarifies the title of the individual web page, like the title of a book. The title tag shows up in search engine results as the headline that you can click when you do an internet search. Unlike a book title, the title tag of a website must be an accurate and specific description of the website’s content if you want your webpage to rank highly in Google search engines. You should make sure that your title tags are under 50 to 60 characters in length.
All title tags must be unique.
All title tags must be 50 to 60 characters.

Variable #2 – Meta Description – The meta descriptions are HTML website variables that should provide a clear summary of what the web page is all about. Look at this content as the inside jacket of a hard bound book that you picked up at the bookstore. These meta descriptions appear underneath the blue clickable links that show up in search engine results. Make sure to include the keyword that you are optimizing for when you are writing your meta descriptions and make sure that you meta description is not more than two sentences in length.
Meta descriptions must not be more than two sentences in length.
Make sure that meta description includes the keywords for your search engine optimization campaign.
All meta descriptions must be unique.

Variable #3 – Meta Keywords – This is the HTML website variable that tells the search engine concisely what the website is about. Thus this meta keyword needs to be the number one focused keyword that you are committed to getting to the top of the search engine results for.

Variable #4 – ALT Tags / Image Naming – Alternative text is also referred to as “alt attributes” or “alt tags.” Basically they tell Google what the image is. They describe the appearance of the image so that visually impaired people can find and understand the content they are experiencing as well.

FUN FACT – Retail giant will pay $6 million to plaintiffs and promises to embed Target.com with code that makes it fully usable by blind visitors, ending a class action suit. The suit against Target was first filed in early 2006 by the Baltimore-based National Federation of the Blind, which claimed Target.com contained thousands of access barriers making it difficult, if not impossible, for blind customers to use.
Bruce Sexton, one of the original named plaintiffs who we talked to in February 2006, expressed frustration with the lack of alt-text on the site that screen-reading software detects in order to vocalize a description of an image.
Variable #5 – .XML Sitemap – This .xml sitemap file is always saved to a website’s server. When correctly done, this file supplies Google with a list of all of the subpages that are a part of the website. These specific files help the search engines to learn more about the overall layout and structure of the website. This will then speed up the crawling process for Google’s bots that are always indexing and crawling the internet to find the most relevant website. .XML sitemaps tell Google how many pages of content you have, how often you are updating your website, how many pages of content you have added, etc.

Variable #6 – .HTML Sitemap – The HTML sitemap is designed for actual internet users to be able to use. This allows actual humans to navigate your website more effectively while the .XML sitemap is designed just for google’s bots. Visitors to your website can go to your sitemap to locate a specific topic if they are unable to find the content by searching the site itself or by working their way through the website’s menus.

Variable #7 – Optimized Permalinks – The word permalink is in reference to a permanent link. As a business owner you should really never change your permalinks once you have initially optimized them because Google views each indexed permalink that is no longer there when the user uses Google as a terrible thing. You should include the keywords that you are optimizing for in the permalinks as you are optimizing your website.

Variable #8 – 404 Errors – Whenever you change the permalink on a website page that is currently indexing in Google you will create a 404 error. This basically means that when someone searches on Google search engines to find something your website now comes up in the search engines, however when the user clicks the page the page is now gone, which makes the user feel like a bait and switch has occurred. Users don’t like 404 errors and Google really does not like them. Do not change your permalinks once you’ve optimized your website.