Decreasing Your Business’ Reliance Upon You – Part 1

Business Coach | Ask Clay & Z Anything

Audio Transcription

Are you a hard-working business owner who diligently puts in 80 hours per week into your business every week? Have you ever wanted to decrease your business’ reliance upon you and your person efforts. During today’s broadcast of the Thrive Time Business Coach Radio Show  Clay Clark teaches you the 30 actions steps that you need to take to create both time and financial freedom.

1. Begin with the end in mind

NOTABLE QUOTABLE – “Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.” – Michael Gerber (Best-selling author of the E-Myth Revisited)

NOTABLE QUOTABLE – “Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers.” – Gino Wickman (Best-selling author of Traction)

2. Create a weekly calendar that is filled with your F6 Goals
  1. 1. Faith
  2. 2. Family
  3. 3. Finances
  4. 4. Fitness
  5. 5. Friendships
  6. 6. Fun
3. Test then document your proven turn-key marketing system
4. Commit to a consistent advertising budget (we suggest a minimum of 5% of gross revenue)
  1. 1. The goal is to achieve TOMA (top of mind awareness)
5. Create formalized inbound sales scripts
  1. NOTABLE QUOTABLE – “Most people are sitting on their own diamond mines. The surest ways to lose your diamond mine are to get bored, become overambitious, or start thinking that the grass is greener on the other side. Find your core focus, stick to it, and devote your time and resources to excelling at it.” – Gino Wickman (Best-selling author of Traction)

 

6. Create formalized outbound sales scripts

7. Create frequently asked questions scripts
  1. FUN FACT: Ninety-one percent of Millennials (born between 1977-1997) expect to stay in a job for less than three years, according to the Future Workplace Multiple Generations @ Work” survey of 1,189 employees and 150 managers. That means they would have 15 – 20 jobs over the course of their working lives! – https://www.forbes.com/sites/jeannemeister/2012/08/14/the-future-of-work-job-hopping-is-the-new-normal-for-millennials/#62da0d9613b8

 

8. Setup call recording.
9. Setup pre-written emails
10. Create a documented sales presentation system.
 11. Set up a weekly Google reviews quota.
12. Set a weekly time to ask yourself, what is your biggest limiting factor?
  1. NOTABLE QUOTABLE“People around you, constantly under the pull of their emotions, change their ideas by the day or by the hour, depending on their mood. You must never assume that what people say or do in a particular moment is a statement of their permanent desires.” – Robert Green (Best-selling author of Mastery)
13. Formalized up-selling / cross-selling sales presentation script.
14. Systematic customer “wow experience” baked into his workflow.
  1. 1. FUN FACT – LANY was formed in March 2014 when Paul Klein, who had a small solo career, flew to Nashville to meet up with friends Jake Goss and Les Priest. Previously, Goss and Priest had a separate project by the name of WRLDS, but this was discontinued after the formation of LANY.[3] The following month they uploaded two songs, “Hot Lights” and “Walk Away”, to SoundCloud incognito in order to differentiate between their old and new projects. Their debut EP, Acronymns, followed later that year, with the song “ILYSB” generating significant interest online. Singles “Made in Hollywood” and “Bad, Bad, Bad” soon followed, along with the reveal of their identities.
  2. 2. In 2015, LANY embarked on American tours supporting Twin Shadow, Tove Styrke, X Ambassadors, Troye Sivan and Halsey. A second EP was released titled I Loved You. followed, as did festival appearances including Lollapalooza.
  3. 3. ACTION ITEM: Break Your Dream 100 Into the Following 5 Categories:
  4. 1. Apostles
  5. 2. Loyalist
  6. 3. Mercenary
  7. 4. Hostage
  8. 5. Terrorist
Transcription: 

I know you going to dig this broadcasting live from the center of the universe is dr. Robert zoellner with us SBA entrepreneur of the Year clay Clark. Welcome to the Thrive time show on talk. Radio 1170 cut the Box. I showed you with the prop Hub Show on  business coach  your radio it’s about time. So, in a way we go it’s about time to show on your radio and 3-2-1.

Here we go alright to my base and going back to the conversation, it is the Thrive time show on your radio and now typically I’m driving here with dr. Robert zoellner, but out of it today, he’s not expanding his vast entrepreneurial Empire and what I have to Do was I’ve got to carry the weight of the show. I got to try to fill his big shoes.

I’Ve got to try to take this show business coach  to the next level, so my commitment today is to try to make this. The most actionable show we’ve ever done. The most specific Schofield, the Practical knowledge you’re not going to get in college at the business school business coach  without the BS. Since we’re talking about decreasing your businesses, Reliance upon you, how do you decrease your businesses?

Reliance upon you, 30 action steps that you need to take to create both time, freedom and Financial Freedom. I want to start off with a notable quotables coming in hot from Michael Gerber. Now Michael Gerber is the best-selling author of the book called The e-myth Revisited. It’S called the e-myth Revisited by Michael Gerber, and he says that he says most entrepreneurs are merely technicians with entrepreneurial seizure.

Most entrepreneurs fail business coach  because they are working in the business rather than on their business entrepreneurs. Most business coach  entrepreneurs are merely technicians with an entrepreneurial seizure. Fail because you are working in your business rather than on your business.

What does that mean? Well, the first step is you want to begin with the end in mind, you want to know specifically, what will your life look like when you finally get to your goals, and so I’m going to let you into my life into my world into my Cranium and Hopefully, maybe you can relate to some of these business coach  things, or maybe you say wow that really made you’re pretty adorable there, big guy, but I’m just trying to share these specifically what I’m talking about super me. I am clearly defined my goals for my the F6 life. We talk about my F6 goals.

Super Faith want my kids to know Christ in to believe that that Jesus died for their sins, and business coach   I want them to believe in the Bible. That’S that’s my goals for the faith and you say well what about you know sending business coach  them to the church camps or what about you know how them involved in all the kids business coach  programs.

Well, as a kid I didn’t like the the Christian version of Cub Scouts, I don’t care, what’s called A Royale Ranger, there was no range. I did not like getting together with a group of men and talking about how to tie a rope. I didn’t do soap box. Derbies didn’t like that very much didn’t like a lot of things that were not like the music very much.

I did like the business coach  DC Talk album and it’s on being the light. That was a great song, but I is a general rule. The Christian music – I wasn’t a big fan of it, you know – and I know – but I want my kids to know the Lord and believe that Jesus Christ died for their sins and if you don’t believe that that’s okay, the second thing is family.

I want to business coach  have 5 kids and I want to live on acreage with a lot of chickens and turkeys. I have a turkey named time. I want chicken chickens and turkeys business coach   and I want to have dogs and I want to. Basically, I have cats and I want to live behind a wall kind of like you, don’t listen to build the wall.

You know I like our president was going to do, is go to Wal. I want to live behind the wall and it’s not because I don’t like people it’s because I want to be intentional about the people that I’m around. So if you think about this, for a second I mean, if you feel they’ve been living as the guy who founded a company called Evernote, any talks about how you’re the secret of happiness is, who you spend your time with who you spend your time with you? If you think about that, I mean that’s, that’s my opinion. I mean I’ve been to Las Vegas and I hope you’re doing well there.

I hope they’re recovering it to unfortunate business coach   situation. I’Ve been to Las Vegas to the nicest Resorts I’ve been to San Diego, been to New York. I’Ve been to different countries have been to Honduras, have been to Belize, I’ve been to Trinidad to Canada, and the reality is, is the quality of the trip is dictated by the people you’re with not so much where you’re going?

I mean if you were going to a trip I going to trip with somebody who’s, just an awesome business coach  person and you don’t need to go anywhere super exciting, but the person was awesome. You know that the person that you went with the business coach  people you went with, I were great, but didn’t really matter where you win it, just as it was the people, and I think, a lot of times we’re not honest about this, so we tried we go on A family vacation and we bring people on the trip that we don’t like you, no matter where we go they’re going with us and so for me for family.

I just want to have time with my wife and my five kids in the people. I choose to be around and you don’t have to business coach   have the same gold zebra, encouraging they write down your goals for your faith, write down your business coach  goals for your family, don’t finances! I’Ve already achieved pretty much all of my financial goals, and so I’m not business coach  motivated by money when I am motivated business coach  by is two things on a career perspective. On a business business coach  perspective, it’s helping people like you to grow a successful company. I want to help you do that.

I mean elephant in the room, is thriving and Ruby selling franchises soon, and so many people reached out to us about buying one. It’S got a sports clips. Mizza, a country club, Thrive or business coaching program is, is dominating Doctors of Optometry Clinic is doing great.

I mean all the businesses were involved that are doing great, but might my financial goals are business coach  really to live on less than I need, because I don’t need to buy another Hummer I having a Hummer with like four million miles on it as a 200,000 miles on It till the wheels fall off and then we will do fall off I’ll, probably business coach  buy another massive vehicle that consumes a lot of gas, but business coach  I I don’t need to buy more vehicles or more things to validate my existence financially. I just want to continue to live below my means and just to enjoy doing when I like doing, which is I’m reading books.

I’M business business coach  coach  working out spend time with my kids and I are watching the Patriots I just. I love that and then my career perspective. All I want to do and I just want to help you grow a successful company. That’S all I want to do cuz. I see you. People have time freedom and Financial Freedom. Heather life begins to change.

The texture of life is Fitness. You know I’m asking you today: what are your fitness goals for me? I’M a very specific fitness goals and dusted. Today, I’m business coach  doing a running up hills. You know what the trainer Guy Stephen running up and down these Hills. Jogging 2 miles today were doing just incredible amounts of things that hurt everything hurts I’m 36, so you know it isn’t working at 3622.

It’S like I’m pushing myself when your 36. You know I don’t know why business coach   it hurt so bad, but I’m working on working out to get the best shape I possibly can get into. I enjoy automating my diet eating the same thing everyday, seeing the results. That’S what I’m going to do now.

Friendships, my friendship goals, all I’m wanting to do it’s the dive in deeper with sincere relationships and not go wider anymore, I’m so tired of having bogus business coach  acquaintances relationships, I’m so tired of running into people that, were you say we should get together business coach  sometime, but you don’t. I’M so tired of of the false of the false narrative that you know. I, like you and you like you by virtue of being born, I’m so tired of hey he’s a good guy. You know he’s a good guy.

No, I mean business coach   I want to be intentional about the Friendship tonight, the people I spend time with and every time I get a call from from David Robinson, the NBA Hall of Famer or dr. zauner. It’S an honor because they’re great people there are honorable people and I enjoy talking to those people, don’t go deeper with my friendship this year and for fun. I want to do whatever my wife wants to do and I love burning Pinon wood. I love I’m reading books and I love burning, business coach  painting, wood and I love books and I love doing with her.

My wife wants to do, and so you got it. Mixture to 8 days are talking about decreasing. Your business is reliance upon you one. You have to business coach  begin with the end in mind to you got to create a weekly calendar that is filled with your F6. Go she’s going to feel your calendar with the F6 goes and then step number 3.

You got a test, then document business coach   you’re, proving your proven. Turn-Key Marketing System, when you go up there and market, and we all have marketing ideas of things that could work, but you want a document. What does work, and that’s really the value that I see of having an actual business coach is it we already know the no-brainers that work in all the different Industries we already know, and so, if you’re, a cosmetic surgeon, any more patients, we know how to get You more patience if your business coach  dentist and you need more patience, we know how to get you more patience.

If your orthodontist any more patients, we know how to get you more patience. If you’re cutting hair, we know how to get you more clients unless you’re a Men’s Grooming Lounge in Tulsa, because the Raider offer that we’re doing for elephant in the room is not so good to hear buddy else, because we we only work with one company and Every industry we know the deal for your business coach   first pair of stylish glasses in your first exam Works to get a new Optometry client.

We know the proven systems in so, if you’re listening today and you’re saying I don’t I don’t know I don’t I don’t. I don’t know: what’s going to work, all I’m asking you to do is to test and then document your Turn-Key Marketing System was it mean to be Turn-Key.

Turnkey means business coach  it’s a marketing system. It’S not dependent upon your personal labor in every business owner wants to create a three-legged marketing stool. It’S three ways that you can get a new customers, new patients, new clients without personally doing networking doing networking Network something I like to do.

That’S fine! If you want to network, but that’s not a turnkey, it will give you time for you to know, never decrease your business coach   business in Reliance upon you, you personally doing all the marketing so as an example for our dr. Robert zoellner and Associates for 25 years. Almost 26 years he’s been running ads here in Tulsa.

You probably heard him on 106.9 you’ve heard on the radio stations in the ad say what it’s for your first exam and one pair of stylish glasses. They just keep hammering it home. Coca-Cola just keeps hammering home their advertisements a Geico there business coach   and say what 15 minutes could save you, 15 15 % on your car insurance.

You want to document a proven, Turn-Key Marketing System. You have to have a three-legged marketing two or three ways that you acquire new customers when number one for dr. Robert zoellner is what it’s radio ads way number two. Is they reach out to former patients and three they do what mailers from time to time.

They know what they’re doing it’s a system, so it might say you know I want business coach   to try something new, that’s great! If you want to try something new, if you want to be a genius, that’s okay! You can do that, but if you want to grow a business, that’s going to give you time freedom. I can help you do that.

If you want business coach  to be the next Elon Musk, can you want to replace NASA? I mean for that you’re going to replace NASA or to invent a new thing. I can’t help you with that, because that’s that’s genius and I’m not a genius who I am as a business coach, who knows how to build multimillion-dollar companies between doctors and I we built 13 multi-million-dollar businesses and I’m going to tell you specifically how we do it In the book I wrote called the start here book.

The start business coach  here book is free for you to download, but you have to go to thrive time show.com I can just go to drivetime.com and when you go to thrive show.com you can download the start here book for free. What’S the catch, how much is it really? It’S free that you book is absolutely free at all. I would ask is that you give us a review on iTunes and give us a review on Amazon. If you don’t want to do it, it’s okay, but the start here book be proven path, proven systems.

A doctor’s business coach  owner and I have used to build 13 multimillion-dollar businesses is available for you to download. Also we have the podcast you can subscribe at any time when we come back, we’ll talk more about how to decrease your businesses.

Reliance upon you, if you, if you have a belief in a feeling that you can be successful, I want to affirm you and tell you you have what it takes, but you must take the proven. Steps need to be successful. You can’t just wish you business coach  got to take the proven steps you can do it.

Maybe together we can get somewhere. Anyplace is better. Welcome to the DriveTime show a show for the enemies of average sofa, cheerleader Nation. Welcome back to the conversation big shout out to my incredible wife, Vanessa Clark: you are a former Oral Roberts University cheerleader and thank you so much for agreeing to marry me because I I realized that there’s really!

No! It doesn’t make business coach   a whole lot of sense that you would marry me I’m just a man. Manbearpig was kind of an intense work ethic, but today we’re talking about decreasing your businesses. Reliance upon you, the 30 action steps that you need to take to create both time and Financial Freedom. Now the next step is getting you.

You must test then document your proven Turn-Key Marketing System test, all the marketing ideas that you think are going to work and just business coach  measure the results. I spent this much on the ads and this is how many leads came in as a result of it. But specifically, this is how many deals I got as a result of this specific advertisement.

Emotionally, don’t run ads and then say: well, I don’t feel like you need to actually track, so you need to have a track sheet need to hold your team accountable to track, know some people say well, I can’t get my team to business coach  actually you know if I Can’T get my team to track. You know my team were supposed to track, but I can’t get them to track and that’s if that’s your reality, make it no longer your reality.

Hold your team accountable, make them track. What do you say to make him do it? I mean a thing such as: if you don’t do things like here’s the expectation things like you have to do it, you must track the next move. Okay, you must business coach  commit to a consist advertising budget and we suggest we suggest a minimum.

We suggest a minimum of 5 % of your gross revenue. Now I doctors in previous shows that when he was starting dr. Robert Silman Associates he was spending at the peak up to 10 % of his gross revenue on Advertising 10 % of its gross. And I don’t know if you’re aware of this, but Coca-Cola continue to advertise on YouTube their advertising, their new Google devices.

So you know the business coach  new Google device for your talk to it and it turns your TV on that kind of stuff. I got two freaks me out by the way, but there are advertisements right now, they’re running at sand in Coca-Cola ads. I’M pretty sure that we know about Coca-Cola McDonald’s, McDonald’s jingle somebody out there, but I’m loving it. Someone else has no it’s more about up up up up, I’m loving it stuck in her head right right.

I mean to wait and we all know that McDonald’s exist now. Somebody might business coach  say no, no, I don’t I didn’t know it existed information to me. This is new stuff. I didn’t know that McDonald’s. It was around noted that McDonald’s is advertising consistently to do what they’re trying to achieve the goal of my friends, the golf drivers.

The goal is to achieve what the goal is to achieve. Somebody tell the goal is to achieve TOA, which is top of Mind awareness top-of-mind, what awareness TOA it is so important that you achieve top-of-mind awareness of my business coach  top of my taranis or toe. On top of my twins, I don’t care. The point is top of Mind.

Awareness what you want, which even guy Kawasaki the guy who introduced the original Macintosh computers into the marketplace, was Steve Jobs. He was as advertisement Guru and consultant guy Kawasaki. He goes on and on talking about the importance of Tomah or told you want to have that. Top-Of-Mind awareness now, once you start to get leads from people business coach   to reach out to you consistently now you want to create formalized and bound scripts. Formalized and inbound script end bound, but inbound script.

Why the phone rings? You got to say the right stuff to the right. People or it’s not going to work, it doesn’t matter how much you advertise if you don’t convert anything into a sales DeLand, what clothes do it’s not going to business coach  matter, so you must create formalized. Inbound script is a business coach. I want to tell you this is so important.

You have to create those formalized in Bound scripts. If you can’t do it, if you’re unwilling to do it, then it’s not going to work and once you do set up those formalized inbound scripts, number, 7 or number 6 coming in November 6th you got to create a formalized outbound script. Man. I have to do everything I mean somebody saying you know it should be business coach  common sense. I feel like this should be common sense.

I mean: could you possibly not know what to say when the phone rings in or when you’re calling someone out while tell you how most people don’t know what to say that? Oh now and people are getting turn off to learn your system Janet according to Forbes right now, if you look this up, Brianna Forbes,

I would ever want to go to Forbes and what you type in a Google here, Forbes and the average length of employment. I need some  business coach  that you actually a realistic. Can you type in Forbes average length of employment? What turns out it turns out that most people today are what they’re not staying at jobs very long at all, they’re not doing it, and so it’s it’s crazy. But the average tenure the average tenure of somebody I can get somebody else here. What’S the average tenure you think of the average employee today what’s happening?

Is it the average employee today is staying at a job for a less business coach  then three years, so many people live in the two years is the longest right, because what’s happening is that Millennials are used to job hop in there didn’t say it’s a it’s a pattern. There they’re used to move men with the girlfriend to see if they want to get married.

What I was kind of a big hot there now they’re used to moving in with a girlfriend first to see if it’s a good fit. That is not a good fit. It’S not working out, you know, but I’ll test drive for a while I’ll business coach  move in here I’ll see. You know I’ll see how she is. You know I’ll see how he is I’ll. Just kind of move in you business coach  know when, if it doesn’t work out, I will move out right, but what happens employees today or not sticking around very long according according to Forbes the average the average employee?

Today I mean, if you’re talking about just the average, run-of-the-mill person, nobody sticking to the job more than 4.4 years. Nobody nobody’s doing it, and why is that? Why are people so willing to move around? What’S what’s the deal I’ll tell you, what business coach   it is is that that’s just a mindset that most people have a lot of people are actually now looking for a one-year Tour of Duty at their job.

Why am I call Miss so much I’m working on this, because if you are building a business – and it takes you 5 years to teach somebody how to do a sales call or your Apprentice thinks someone that takes him 2 years to wear in the system. They won’t be around long enough to ever benefit from the teaching. Someone should write business coach  that down. You have got to do what you have to do.

You need to make sure you build systems that are scalable so that way when people leave when they leave their tour of Duty. When I decide to leave and move on to other things, your business can move on because, if not you’re never going to build Financial Freedom or time for him to just go to build a job that no one else wants now we come back we’ll talk more About the importance of call recording, you absolutely have to business coach  record your calls for quality assurance Amex. Does it Southwest Airlines? Does it you need to do it?

We’Ll talk about the logistics of how you record calls why your record calls when you record calls how you use recorded calls, but in the meantime I encourage you to go to thrive time. Show.Com dr., encourage you to click on the podcast button. Go to the podcast button and there you can subscribe to our podcast you’ll, never missed an episode or part of a radio show just go to business coach  the show.com today and click on podcast to subscribe to the podcast.

Today my name is Clay Clark. It was with the Thrive time show on your radio stay too and more about how to decrease your business is reliance upon you when we come back and now back to the business coach. Radio show that has a diary call. The Guinness Book of World Records. 7. 3, smoking ribs America. Welcome back to the conversation, is the DriveTime show on your radio?

What is the business coach   purpose of the show? What is the mission of the mission of the show? The bishop is it: we want to produce business school without the BS there’s so much BS out there there’s so much Thai Lopez out there there’s so much.

This is this idea that if you go to school, I just saw this week. If you go to school long enough that you are eventually once you get that in Bamba, that you are all the sudden going to be able to start a successful company, and business coach   I’m going to I’m going to tell you this morning is not an event. It’S a process, it’s a it’s a committee, it’s a commitment to mastering your craft and if you’re going to be a successful entrepreneur, you simply have to get feedback.

You means it if you’re out there working as hard as you can possibly work, but you don’t have anybody giving you the business coach  feedback you need. You probably are going. It’S stuck in that same run over and over and over a year after year after year.

Now because you’re an idiot but is because you don’t know what you don’t know right, you don’t you don’t know where you’re stuck. You don’t even know what you know. You’Re saying my business is growing, but I don’t even know why it’s not growing okay.

So we’re going to teach you the specific move today, where business coach   did you 30 specific steps that you can take to make your business more Reliant upon the systems and not relying upon you because the point of a business from my perspective and doctors on his perspective, is To give you both time, freedom and Financial Freedom, you got to record your calls because your teammates are going to ultimately make calls when the leads come in and a lot of people are going to say that they’re going to do the business coach  right thing.

They’Re going to do the right thing, I will definitely follow your script, but when you set up the cameras to record the video or you set up the cameras to record the audio you’re going to find it according to the US Chamber of Commerce, 75 %, someone Should Google that real, quick, just Google CBS News and a u.s. chamber of commerce you’re going to find it 75 % of employees steal from the workplace and most do so repeatedly repeatedly repeatedly? Are you business coach   repeating the same thing repeatedly bring it back repeatedly bring it back? 75 % of employees are stealing from the workplace and most are doing so repeatedly.

So you’ve got to record the cost if you’re not recording the cause, you’re, not even knowing what you’re not going on the problem is. Is it the jackassery? The jackassery is destroying your business. You’Ve got to set up call recording, so you can get the feedback as a company called RingCentral RingCentral business coach   that can help you as a small business owner record.

Your inbound and outbound calls your teammate, so you can hold him accountable and whatever night you want to set up Rewritten emails, pre-written emails. Why do you want to sit a pre-written emails? It’S because of Murphy’s Law, Murphy’s Law.

Anything that can go wrong will go wrong. It will go wrong, can’t go wrong and I’m telling you what people cannot spell people can’t spell, and even people that business coach  can spell don’t spell check until I encourage you to have a pre-written email that goes out of a customer asks you a question and you’re going To be asked that question ever again, it’s best to provide a pre-written email, so directions to your office. That’S a great question! You know how do I get to my office? That’S?

Why are using the Mickey Mouse voice to ask that question? How do I get to the office? You probably want to write a pre-written business coach  email that describes in great detail how to get out your office so that you do not what so that you do not need to type the email again. It’S a repetitive task.

Automation, automation is doing Building A system that allows you to make the same repeatable task with the same predictable correct result over and over and over again automation set up email. Whatever you want to create a documented sales presentation system, there is a right way to business coach  present and there is a wrong way to Farmers Insurance.

I work with her insurance agents all the time and I want explain this analogy to Farmers uses over and over and over, but basically during the time of Kings. You know the feudal society the medieval time. You know you got that the Lord and a vassal who’s working, the fief, which is a piece of land and what happens is as he wants to protect his land was to protect his gold. He wants to protect business coach  his good.

How does he protect it to the king do back in the day we’re going to do to protect our Storehouse of goods is to just talk about the importance of people. Being ethical know is going to build a freaking wall, he’s going to build a castle wall.

He’S going to hire us skull water skull door guy in Melts down a rubber or whatever they had him in whatever he pours it. On the people trying to climb the wall, Memphis Grizzlies be able to have some funny. Let somebody business coach   can halfway up the wall and he’s called them right. They have flaming arrows, they got a wall, they got a knights in armor.

It’S a big deal. You protect the stuff. Everyone try to take your stuff in the world. Today we live in everyone’s trying to take your stuff. So how do you protect your stuff? You don’t you know if I don’t go to the wall and probably not going to have nights, but what you could do is you could? What could you do? You could business coach   buy insurance. Insurance is more than just a piece of mind in a piece of paper.

Insurance is knowing that you’re going to have a bad day and not a bad life. It’S like a piece of mind on steroids and knows it is letting you know that if you pass away your family will be taking care of her life insurance. Let you know that if you got a car accident you’re not going to have your wages garnished for the rest of your life time, you let you know that if business coach  someone gets injured at your business going to be safe Farmers Insurance at 392-4392 4000. Did you know where the hurricane hit Houston? What percentage of people didn’t have enough Insurance?

Do you know what percentage of people didn’t have insurance when the tornadoes hit Moore Oklahoma? I encourage you to Google search real, quick. I’Ve been USA Today and what percentage of people are underinsured business coach  when the end weenie, when the hurricane hit hit Houston?

The answer is: it’s slow, 30 % of people are properly insured, so maybe it’s time to get a second look. That’S why I encourage you to check out Farmers Insurance at 918-392-4000, I’m 1839 to 4000. That’S also why I encourage you to create a documented sales presentation system and we come back when I talked about in the next episode number 11, which is set up a weekly business coach  Google review quota.

You just simply got to set up a quota. People will not do what they’re supposed to do if you don’t hold them accountable to a set quarter. You trying to get your team to be self motivated motivated is a lot like trying to set fire to the rain. Do you want to learn how to build a successful business, or do you want to live in a red van down by the river, alright twerk Nation? Welcome back to the conversation, my name is Clay Clark.

I am the former ussba entrepreneur of the year of the father of five human kids and it wouldn’t be possible without my incredible wife misses Vanessa Clark’s of an essay about how to decrease your business is reliance upon you, how to decrease your business is reliance upon You why would you want to do that?

Well, so that you can have both time, freedom and Financial Freedom, and so we move on here to move number 11 you’ve got to set up a weekly Google review quota. You got to have a quota for how many Google reviews your team has to get per week. I mean, wherever whatever the number is the minimum standard that you hold your team accountable to.

That is what they’re going to do by default by default. People typically only do what you hold them accountable to do. You know most people out there are motivated by pain and not by gain as an example, I work with a lot of Fitness company has a business coach, so we will get a lot of companies that are stuck electricians, plumbers, home installation, guys that do remodeling custom. Woodworking guys photographers pharmacies are so many people that are that are that have a business and it’s just stuck. They can’t for whatever reason get unstuck.

They want to get unstuck, but they can’t do it and I don’t know what it is because they went to school and they got the degree and then people they just feel like. They should have success, but they’re not getting success. And so when we sit down with them, we break it down.

We build them a proven pass after going through a 13-point assessment with them. We discover that typically, there’s not a quota in place for their key performance indicators for Kia Performance indicators. You must absolutely set up a key performance indicator for every single member of your team.

As an example of the day with my company DJ connection, we would hire people to do sales and I didn’t care if you used to work at Reasor’s or if you had done sales before didn’t do sales before. When I hired you, let you know: Hey, listen. If you work here, you have to bring in at least this amount of sales per week.

Whatever wants you to bring at least this amount of sales per week cuz, you cannot bring it in at least this much sales you’re costing me more money, then I’m sure you know that I’m bringing it so I’m losing money, and I can’t afford to do that. So you have got to bring it at least this much money per week as a sales guy.

You know what I pay you, so I pay you a certain amount and in you need to bring in more business coach  than that it seems the old Prophet game and it seems like I’m all about the prophet man got to make profit. The profit is: what is what drives the business right? You got to have the 3 P’s have a successful business and everyone you got to have a profit. Your business must produce a fair price.

That’S how much another number is. 25. 30 % is a fair profit. You must produce a profit to you got to work with great people. You don’t want to go to business coach  work where you work around a bunch of idiots that you don’t like man. I’Ve done that before, if you’ve done, that, before put your hand up.

Okay, put your hand down real quick, so I don’t want anybody business coach  to have to call you out, but I mean I have built a company where I actually couldn’t stand each and every member of my team. It was an exception of two people. It was ridiculous.

I go to work every day going to have a great prophet great people, and you won’t have a great product or service that you’re proud of its the three-piece okay. But you got a whole day to get a Critic quota for anything that you want to hold. Your team accountable to me – or they will draft and business coach  drifting – is the number one cause of failure. I work with so many Fitness business is so many Fitness business isn’t.

I did told me this over and over again they said that only eight there’s, like a gym Association that does research on I’ve, heard that from multiple owners of Jim’s they said it. Only 8 % of gym members ever show up to the gym 8 %, and I don’t have the data to back that statistic.

That just said it multiple times now I’ve looked at the numbers of multiple Jim’s I’ve worked business coach  with, and I can tell you less than 20 % of people with a gym membership ever show up. We never show up. Why would you not? Why would you go through the hassle of buying a gym membership and not ever show up it’s cuz.

There’S not a daily quota. You’Ve got to have a leak or anything you’re serious about has to be measured. You will measure what you treasure. Somebody needs to write that down. You got to measure what you treasure, You’ve Got A Hold business coach  people accountable, or your goals are insurmountable, accountable. What your goals are insurmountable.

You got to measure what you treasure. Somebody should tell me somebody that look like at 5 people and tell them you have to measure what you treasure. If you want to get better, I can keep going, but I’m not that clever. Okay, so you got to set a weekly time to ask yourself: what is your biggest limiting factor? What is it what’s the thing, that’s keeping you business coach   from going faster if the system works, if you’re able to run advertisements running advertisements in your able to bring in let’s say a new customer for every you spend on ads, why can’t you do it faster and faster?

In Faster, why did the velocity go visit? Emotions always gets in the way of the emotion. The emotions of other people always gets in way gets in the way of the motion, emotion that he gets in front of the motion. That’S a deep thought. So business coach  what you need to understand is that the people this is like a notable quotable from Robert Green, already nice and slow, as we have a chance of going to slowly marinate on it kind of rotisserie-style, and then we can do to break it down to just People around you are constantly under the pole of their emotions.

They change their ideas by the day or by the hour, depending upon their mood. You must never assume that what about that? What most business coach   people say or do in a particular moment, is a statement of their permanent desires. Are people around you constantly under the rule of their emotions, change their ideas by the day or by the hour, depending upon their mood?

You must never assume that what people say or do in a particular month is a statement of their permanent desires. Robert Greene, the best-selling author of Mastery, that’s one thing: that’s with Robert Green continues to be business coach  the best selling author of mastering the people in your organization.

The emotionally they just cannot is a general rule, handle the concept of doing the same thing over and over and over without accountability. You’Ve got a hold yourself and your team account when you must set out time every week in your schedule, to ask yourself what is your biggest limiting factor and it usually comes down to who is your biggest limiting factor?

You should come business coach  down to which? Member of your team is holding up the line and we’ve all we’ve all been to the mall and we’ve all seen this, but I went to for Christmas this year. I am. I move is true about all the Christmas presents for my wife at one time, so I make a list throughout the year. Accoutrements and desires that she has throughout the year and I decided that I’m going to go, buy all of his material possessions and things of Intrinsic value, all at business coach  one time until I go over to Woodland Hills Mall on the first guy there, I’m always on the 23rd. It’S even Christmas Eve.

The Dayton Family business coach  celebrated in the movie of the TV show Seinfeld as Festivus and I go in there and I go into the Bath.

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