Use the F.O.R.C.E. to Grow Your Existing Business by 300% This Year

Audio Transcription

Learn how to grow your business by 300% during this episode of the Thrive Time Business Coach Radio Show. In this business podcast Doctor Robert Zoellner and Clay Clark teach you how to grow your business rapidly this year by implementing proven SUPER MOVES including: Registering your business with Google, optimizing your website for search engines, recording your calls, calling your leads and enforcing your systems.

A. Focus on Registering Your Google Map

Notable Quotable – “Your listing appears right when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.” – Google

FUN FACT: 88 percent of consumers trust online reviews as much as a personal recommendation—which is astounding, considering most online reviews are posted by total strangers. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.

FUN FACT: http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/

• A. Story / Case Study: Score Basketball
• B. Deep Thought: Your resume has now been replaced by your “Google Trail”
• C. Action Item – Google.com/MyBusiness

B. Optimize Your Website

Think about the last 10 things you needed to buy, but weren’t sure where to get them…a cord, a cable, an adapter, kids private lessons, airplane tickets, movie start times, the weather, a new fixture for your kitchen, a new sink, the basketball lessons in Tulsa, a local mortgage company, a business question, a question about God, etc..

• How did you find what you were looking for?
• Did you call your friends and ask them for a recommendation?
• Did you start your search with a Google search?

PENALTY SOUND: BUSINESS COACH FUN FACT: What percentage of websites are Google compliant by default? (from my personal experience as a business coach less than 10% of the websites we have worked with have a canonical compliance score of over 70% by default)

• Step 1 – Switch your website to a WordPress based website
• Step 2 – Optimize your meta title tag
• Step 3 – Optimize your meta description
• Step 4 – Optimize your meta keywords
• Step 5 – Optimize your content per page (1,000 words of content per page)
• Step 6 – Create a no-brainer call to action
• Step 7 – Create a compelling video explaining your story and your no-brainer
• Step 8 – Gather 10 references in text
• Step 9 – Gather 10 references in video
• Step 10 – Create an information exchange / opt-in-form

C. Record Your Calls

• TapeACall.com
• 8×8.com
• RingCentral.com

NOTABLE QUOTABLE – “Trust by verify.” – President Ronald Reagan

NOTABLE QUOTABLE – “Inspect what you expect.” – Carlton Pearson

NOTABLE QUOTABLE – “In God we trust, all others must bring data.” – W. Edwards Deming (He is considered to be the man who helped fix Japan after World War II. Considered by many to be the master of continual quality improvement, Deming is best known for his work in Japan from the early 1950’s, where he taught top managers and engineers the methods for management of quality. As a trusted consultant, Deming significantly contributed to the dramatic turnaround of post-war Japanese industry, and their rise to a world economic power. Dr. Deming’s role as the architect of Japan’s post-World War II industrial transformation is regarded by many Western business schools and economists as one of the most significant achievements of the 20th century (LA Times, 10/25/99.) He is often called the “father of the third wave of the industrial revolution”)

D. Call Your Leads

• “Nothing works unless you do.” – Maya Angelou
• “You can’t build a reputation on what you are going to do.” – Henry Ford
• “Vision without execution is hallucination.” – Thomas Edison

PENALTY SOUND – BUSINESS COACH FUN FACT: What percentage of businesses are effective at converting their inbound leads by default (from my personal experience as a business coach less than 5% of the  clients we have worked with were effective at converting their leads until we taught them the proven conversion system.

• Retargeting Ads
• Use a script
• Call
• Text
• Email
• Call them all until they cry, buy or die

E. Enforce Your Systems

FUN FACT: The U.S. Chamber of Commerce estimates that 75% of employees steal from the workplace and that most do so repeatedly.

You must have a PHD…Pig Headed Discipline – NOTABLE QUOTABLE – “The missing ingredient for nearly all of the 1,000-plus clients I have worked with directly to improve their businesses is pigheaded discipline and determination. We all get good ideas at seminars and from books, radio talk shows and business-building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their businesses.Implementation, not ideas, is the key to real success.”