How Do I Get My Products On Store Shelves
Show Notes
Learn how to get your product on store shelves from America’s #1 business coach, Clay Clark. Clay will teach you the best way to get your product out there.
Audio Transcription
SHOW NOTES:
Ample Example: Slap Watch | Ellen Show – https://www.youtube.com/watch?v=f2Gc8JtLfZw
Ample Example: Slap Watch | Kathie Lee and Hoda – https://www.youtube.com/watch?v=M2M6ZAfm5dc
Ample Example: Slap Watch | https://www.youtube.com/watch?v=ErOnrnyg1to
NOTABLE QUOTABLE – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything– our politicians, our corporate heads, our movie and TV stars, and even our toilet paper.” – Michael Levine (PR Consultant for Michael Jackson, Nike, Pizza Hut, Charlton Heston, etc.)
1. Create World-Class Logo – https://creativestate.com/
2. Create World-Class Website – http://www.rusticcuff.com/
3. Create Branded Email
4. Create Branded Business Card
5. Create Branded Letter Head
6. Determine the Liability Insurance Needed
7. Create Your One Sheet (Core Story | Benefits) – http://www.laurasleanbeef.com/our-story, http://www.toms.com/
8. Create Your Asking Price (Must Factor In Sales Rep Commission)
9. Create Your Dream 100 Board
10. Be Prepared to Travel – http://www.spanx.com/
11. Be Prepared to Buy a Lot of Your Products (Net 60 Payment Determines)
12. Determine the Buyer Shows to Attend
13. Determine Your Daily KPIs (100 Calls Per Day)
14. Commit to 2 Year Process – http://www.fathers.com/statistics-and-research/the-consequences-of-fatherlessness/
15. Make Your Sales Script – https://www.amazon.com/Secrets-Inventors-Notebook-Maurice-Creator/dp/1571780998
16. Make Your Pre-Written Emails
17. Get Started
