Culture manages when management is not there.

Culture manages when management is not there.

Do you as a business owner truly understand what it is that makes your business different from any other business in your industry? A lot of the businesses we have worked with with at first struggle with differentiating themselves and making themselves stand out in a crowded marketplace like how Southwest Airlines has branded themselves as the low-fare airline or how Starbucks has branded themselves as a high-end coffee experience and not just coffee being served in a styrofoam cup? Seth Godin who is the author of the best selling book “Purple Cow” says “the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.” So do you know what makes you different from other company’s in your industry? If you can’t say yes, you are not alone in this but it is important that you work to figure it out. When you work with a business coach these are the types of things that they help you figure it out. If you have never thought about working with a business coach now may be the time to look into it. Take a little bit of time and do some research on Thrive15 and the businesses we have been able to help. Clay Clark, founder and former SBA Entrepreneur of the Year teamed up with Dr. Robert Zoellner, CEO and Optometrist turned entrepreneur and business tycoon teamed up to create the worlds best and most affordable business coach program on the planet which is exactly what they have done. Give Thrive15 a call today to get scheduled for your free 13 Point Assessment today.