Business Podcast | “Checklists. Getting Everything Off of My Mind & Onto a Sheet of Paper. I Now Have a World-Class Website (After 10 Years Being In Business). You Name It Clay Clark Has Helped Me Do It.” – Mike Summer

Show Notes

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Business Coach | Ask Clay & Z Anything

Audio Transcription

My name is Mike Sommer. I’m the owner and founder of Hickory Creek Construction. So about a year ago I kind of started looking into how to have a better business. I started listening to a lot of books and kind of heard about podcasts. So I actually Googled what are the best business podcasts and Thrive 15 came up number one on Google. So I gave them a try and within a month of listening to them I was like, hey, I got to be a client these guys rule they know what they’re doing this is going to be great. My coach is the amazing Victoria

some of the wins that we’ve had are you know checklists that’s the big one it’s it’s getting everything off of my mind and onto a sheet of paper it’s no longer wondering hey did I do this did I get this done it’s it’s I can look at the paper and boom boom boom it’s done you know same thing with my team they never have to wonder like hey how would he want this done? It’s on the sheet of paper, this is what’s expected,

this is how it comes out. It kills all the awkward conversations because there was no good communication. I now have a world-class website, which is phenomenal. And 10 years of being in business, I didn’t have a website up until three months ago.

So that is just a gigantic win. It’s not just a halfway done website by my Aunt Marge. It is mobile optimized, it is Google optimized, it is beautiful, there is no comparison. The other things, let’s see, I’ve gotten a to-do list, you name it, Thrive has helped me do it.

I’ve already experienced huge wins in the only three months that I’ve been in the program. So if you are somebody that wants to grow your company and not be run by your company, you actually want to run it, you should give Thrive a call

because they have built so many different brands and so many different companies that they can do it for you. They’ve done so many different industries. Like, I was like, how are they gonna help me, you know, a construction company

when he’s talking about running DJs, running photographers, but they actually work with people in every single industry and they have helped every single industry. There’s no one that they can’t help. So if you want to have a successful business, give them a call. Don’t wait.

Get to a workshop. You name it.

You got to talk to them.

The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now.

Yeah. So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something.

But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts, and staying on top of those podcasts to really help with getting up on what they’re listing and

ranking there with Google.

And also, we’ve been trying to get Google reviews, asking our customers for reviews. And now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year.

Wait, say that again.

How much are we up?

411%.

Okay. So 411% we’re up with our new customers.

Amazing. Right.

So, not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also, we have a script that we follow. And so, when customers call in, they get all the information that they need.

That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we that we followed with Thrive and in the refining process and that has obviously the 411% shows that that

system works. Yeah, so here’s a big one for you. So last week alone our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive.

So again, we booked more deals last week than the first five months of last year. And it’s incredible, but the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with.

Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has

really, really contributed to our success. But that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives. And also, it’s really shown that we’ve gotten a success from following those systems.

So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut, and we didn’t know…

The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either.

Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year.

But we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we’re in a rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline. But that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive.

We wouldn’t be where we’re at now without their help.

I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa

Clark.

Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live, two years ago.

This is our old neighborhood.

See, it’s nice, right?

So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy.

This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into

manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year.

In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful

that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand.

So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with, we love you guys.

Clay Clark is here somewhere, where’s my buddy Clay? Play is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

I ran from his goats, his chickens, his dogs.

So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Play Clark, his entire life is marketing.

Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa, Russia?

Oh, Santa Claus?

No, that’s March. March 6th and 7th, we’re going to be joined by Robert Kiyosaki. Robert Kiyosaki. Best-selling author of Rich Dad, Poor Dad. Probably the best-selling, or one of the best-selling business authors of all time.

And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place.

In the same place.

Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki.

I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true.

And the book that kick-started it all for you, Rich Dad Poor Dad, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kick-started your career, he’s going to be here. He’s going to be here. I’m ump. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump, as he was the 45th president

of the United States and now the 47th president of the United States, is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses all their products the man who manages Billions of dollars of real estate and thousands of employees is here to teach us how to do it You are talking about one of the greatest brands on the planet from a business standpoint

I mean who else has been able to create a brand like the Trump brand? I mean look at it and this is the man behind it. So you’re talking, we’re into nine going into 10 years of him running it, and we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second.

Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh, yeah.

Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time

Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer

came here. The legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people.

Yeah.

And I thought to myself, there’s no more room. I felt kind of bad that a couple of people had VIP seats in the men’s restroom. No, I’m just kidding. But I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck,

or the top shelf. So the seats are very close to the presenters, but we’re actually building right now, we’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com, when you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom.

Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now, just text my number, it’s my cell phone number. My personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private.

And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. 918-851-0102. I know we have a lot of Spanish speaking people

that attend these conferences. And so to be bilingually sensitive, Bilingually sensitive. My cell phone number is 918-851-0102.

That is not actually bilingual. That’s just saying one for a one.

It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these

over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re gonna learn here, okay? Okay. You’re gonna learn marketing, marketing and branding.

What are we going to learn about marketing and branding? Oh yeah, we’re going to dive into, you know, so many people say, oh, you know, I’ve got to get my brand known out there, like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name?

You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization,

how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people.

Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. And so it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people.

When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management.

How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during

this two-day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15… Think about this, folks. It’s two days. Each day it starts at 7 a.m. and it goes until 5 PM.

So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff

happens during that 15-minute question and answer session after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them.

And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business

or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. is going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, you had a crocodile one time.

That was pretty interesting.

You know, I should write that down.

And I think that it’s all right for that one guy that we lost.

The crocodile, we duct taped its face. So that’s right, we duct taped. It was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody.

But it was really cool passing that thing around. I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today.

In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every hundred people in America that are self-employed to begin with and when Inc. Magazine reports that 96% of

businesses fail by default, by default you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months.

Yeah. Double? And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples. You can see it throughout timeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet and then you add to that Robert Kiyosaki the best-selling author of Rich Dad Poor Dad you add to that Eric Trump the man that runs the Trump Organization you add to that Sean Baker now you might say but clay is there more I need more Well, okay, but Tom Wheelwright is the wealth

Advantages right for Robert Kiyosaki. Yes. We’ll say Robert Kiyosaki. Who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. You say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days.

True story. We cater to food and because, I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars

of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more. OK, I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here, and this is a guy who’s one of the wealthiest people in Oklahoma, and nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short, it’s where you’re renting

storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the uh…

Storage space?

Storage units!

That’s what you call it, yeah. This guy owns storage units, he owns railroad cars, he owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility, or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal

that he will be here, and we just continue to add more and more success stories So if you’re out there today, you want to change your life you want to give yourself a Incredible gift you want a life-changing experience You want to learn how to start and grow a company go to thrive time show calm go there right now Drive time show calm request a ticket for the two-day interactive event again. The day here is March 6th and 7th March 6th And 7th, we just got confirmation. Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here.

Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible, and there’s somebody out there right now, you’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life? I promise you this will be ten times better than that.

It’s like I picked the wrong week to quit smoking.

Don’t do the smoke your way to thin conference. That is… I’ve tried it. Don’t do it. Chain smoking is not a viable… I mean it is life changing. It is life changing. If you become a chain smoker it is life changing. It’s not the best weight loss program though. Right. Not really.

If you’re looking to have life changing results in a way that won’t cause you to have a stoma. Get your tickets at thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetime Show workshop right here in Tulsa, Oklahoma.

I promise you, it will be a life-changing experience. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

 

 

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