Michael Levine | Branding 101 | The Best-Selling Author & Public Relations Expert of Choice for Prince, Michael Jackson, Nike, George Carlin, Charlton Heston, 58 Academy Award Winners, 36 Grammy Award-Winners

Audio Transcription

You could be anywhere doing a lot of different things, but you chose to be here.

Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multimillion dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use.

Because they believe in you. And they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark. And the entrepreneur trapped inside an optometrist’s body,

Dr. Robert Zunich. Two men, eight kids, co-created by two different women. Thirteen multi-million dollar businesses.

We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here.

We took class, started from the bottom, and now we’re at the top. Teaching you the systems to get what we got Colton Dixon’s on the hoops, I break down the books See, bringing some wisdom and the good looks As the father of five, that’s why I’m alive So if you see my wife and kids, please tell them hi

It’s the CNC up on your radio And now, 3, 2, 1, here we go!

We started from the bottom, now we here We started from the bottom, and we’ll show you how to get there We started from the bottom, now we here We started from the bottom, now we here it michael will be

uh… was the p r consultant of choice i can say for threats for nike for george carlin for michael by missing somebody michael jackson michael jackson

somebody? Michael Jackson. Michael Jackson. David Bowie. David Bowie. Anybody else I’m missing Michael? There’s a bunch. We could do that for about a half hour. How many Grammy award winners or New York Times bestselling authors have you represented? 61 New York Times bestsellers, 36 Grammy award winners, 58 Academy Award winners. So anyway, I just wanted to let you all know that even though I think Michael deserves the opportunity to speak I wanted you to know why he’s here

He is a PR consultant a branding expert and I asked Michael if he would come share his insights on What it takes to become super successful. So that being said Michael, I’m gonna put 30 minutes on the clock I’m gonna give you the floor and I encourage everybody to take notes because the way that Michael communicates, it’s like a precision rifle laser show of implementation. It’s like a precision laser show of action. He’s all about implementation.

That’s the conversation that I’ve asked Michael to have with us today. And it can be uncomfortable to hear this because he’s all about implementation and not just having a lighthearted conversation. With that being said, I believe, let’s make sure Michael’s on the big screen there, guys. Is Michael on the big screen? Okay.

So, Michael, I’m going to turn over the floor to you and I’ll come back for Q&A in 30 minutes.

Okay, sir. Well, first of all, Clay, thank you sincerely for sharing your very valuable audience with me. I’ve spoken, as you know, at some of your live events in Tulsa and now I’m doing this via Zoom, it’s a big honor. The sitting in your room today are a vast number of entrepreneurs who may be the only hope we have for saving this country.

Entrepreneurship is the entrepreneur. I just have the highest, highest respect for you. And the journey that you’re taking is a great one. And Clay Clark is about the best I know in giving people straight talk, actionable ideas. He’s advised me and given me some great wisdom. He is honest. He has integrity. He knows what he’s talking about. And so I think that the people who have chosen to come today to this event, not to hear me, but to hear Clay,

to entrepreneurship and success. Now, I’d like to begin maybe with a little conversation about branding first, and then what are the key elements to success in entrepreneurship, life, business, great success leaves clues and so does failure.

You know, 80% of all new businesses that begin on day one will be out of business by the end of the second year. 60% will be out of business at the end of the first year. And so the odds are stacked against you, but entrepreneurs wouldn’t have it any other way. They’re not looking for participation trophies.

So I think Clay has offered great, great wisdom and counsel to entrepreneurs so that you don’t become one of the death statistics. All right. So here we go. Let’s talk a little bit about branding. The power of branding and key points. First of all, there are probably ten reasons why branding matters. I would encourage you to write it down.

I’m happy to take your questions as Clay goes a little further along in the afternoon. In no order of importance, here we go, why is branding important? Number one, again, no order of importance, it increases recognition and recall. A strong brand creates a visual and emotional recognition

which leads customers to recall. Marketing, dear friends, is not about being seen. Marketing is about being remembered. So, branding is an emotional transportation device. Number two, it builds trust and credibility. Customers tend to trust brands they recognize and perceive as reputable. Pretty obvious, I would think. Strong branding allows company to charge premium prices.

That should be pretty self-evident. Fosters emotional connections. Effective branding creates emotional bonds with customers. Creating loyalty, fostering loyalty. Getting a customer is important. fostering loyalty.

Getting a customer is important.

Keeping a customer is more important. Facilitates market differentiation. Branding helps distinguish products in a saturated market. How many protein bars are there in America? A million. But yet you all know the name of the kind bar. Number six drives customer loyalty. Customers are more likely to return to brands they connect with emotionally and recognize

We haven’t figured this out yet. We make decisions, all kinds of decisions, personal, professional, consumer purchase decisions, for a confluence of both logic and emotion. Next, this is an interesting one I think, attracts and retains top talent. Strong employer brand attracts high quality employees. Pretty important.

Improves marketing effectiveness. Branding provides a cohesive narrative for marketing efforts, making campaigns more effective and impactful. Nine, supports business expansion. A strong brand facilitates easier entry into new markets and product categories.

And number 10,

ads, business value. Brands are valuable assets, often surpassing physical assets in worth. Friends, if I came to visit you today, and I asked you to show me your cell phone. Many of you, not all, but many would have an iPhone.

And you have to ask yourself, as you think about that purchase choice that you made, what kind of emotional relationship do you have with Apple? What kind of emotional relationship does a customer have with Starbucks? And so forth and so on and so forth and so on. Branding is vital. I don’t expect anyone starting a business or running a business,

and it really is, to know all you need to know about branding. But it’s important that you learn about it, that you get assistance with it. Clay will be a great help and his team. I will certainly try to help in any way I can. But I think that I have given you 10 reasons. And maybe I went over them a little quickly for you.

Maybe you’d like to address some of them more fully in the question section, but I will end the branding portion of this talk with asking you to remember the following. emotional transportation device. Branding that effectively is a powerful emotional transportation device. If you just heard that, just that alone, I think you can begin a journey that can be valuable to you

as you go forward as entrepreneurs. Wherever you are on your journey, some of you have just begun, some of you have been doing this a while. Let me also just mention something about the human brain.

Now I’m talking about your brain and the person sitting next to you and the person in front of you and my brain and Clay’s brain. All human brains. Human brains have two sides, if you will, two centers to them. It has a logic center. That’s generally referred to as the left brain. And it has an emotional center. That’s generally referred to as the right brain. Now, we know people who are right brain centered. Those would be more like artists or poets or painters or creative folks.

Those are people who have both sides to their brain, but the dominant side is the creative side, the right side, the emotional side. And then we know people in this world that have a dominant left side. Those are the accountants, bookkeepers,

and the engineers, if you will. Now, what’s interesting about the human brain is that inside yours and mine and everyone else’s that you will ever meet, there is an arm wrestle going on all the bloody time between the logic and emotional side of the brain. It is a titanic arm wrestle.

And it’s going on all the bloody time. Now, generally speaking, about 80% of the time. Except when a human is either hungry, angry, lonely, or tired, the emotional part of the brain wins a hundred times out of a hundred. And since Americans are increasingly hungry, angry, lonely or tired, the importance of the emotional part of the brain has never been more clear, never been more pronounced. Okay, we have

OK. We have now made it through the branding part. I hope it’s given you something to think about. I hope it’s raised some questions in your mind. I hope it’s, yeah, I hope it’s made you think a second time. I hope there’s some new information there for you. Clay’s asked me to speak about what is it that super successful people have by way of personality trait that the red average folks just don’t have.

Now, before I begin responding to Clay’s question or inquiry, I want to mention that there’s a difference between success and super success. Okay? So friends, a regional manager of a local restaurant might be a success. The owner of the restaurant might be a super success. Elon Musk is not a success.

He’s a super success. Jeff Bezos is not a success. He’s a super success. So the qualities that I’m going to talk to you about respond to Clay’s inquiry are about super success, not about success. In fact, in America today, to be successful, you don’t have to do very much of anything except show up sober. Now, why is that? Why is it that in America today, you don’t have to do very much of anything except show up sober? Because you’ve been born into a civilization at exactly the moment in human history in which your competition is overwhelmingly stupid and lazy. By stupid I don’t mean academically stupid, I mean functionally stupid.

Why are they functionally stupid even if they academically may be acceptable? Because they’re so damn distracted with so many damn distractions that they’re functionally working drunk. When you’re distracted, it is as if you’re driving drunk. You’re working drunk. Now, many of you today, I’m not seeing you all. Wish I could.

But many of you, a fair number of you have Apple Watches on your wrist right now. Now, they’re a fun thing, aren’t they?

Certain ways convenient, aren’t they?

Very popular, aren’t they? But the question becomes, do they add or subtract to the distraction of the day? Or the time in which we live? I would argue they add to the distraction. So, Mr. Levine, are you suggesting that super successful people would be wise to take off their damn Apple Watch? I am. Not, but or managing. Be aware of the distraction.

If you’re looking at it 30 times a day because you get text messages that overwhelmingly are nonsensical. Let’s be honest, friends. If I came into this audience right now, grabbed somebody’s cell phone and looked at the last hundred text messages you got in the last two days, you know damn well that 90% of them, 90% would be nonsensical in nature, filled with emojis and fun things, but all distracting.

So we’re going to talk about the three qualities present in all super successful people 100 times out of 100. They were, and I’ll try to do it in a way that’s helpful or memorable by calling them the three magic codes. Number one, all super successful people had, first magic O, obsession. A burning maniacal rage as if their life depended on it.

Friends, I’m trying to use my words carefully. Listen again. Obsession. A burning, maniacal rage as if your life depended on it. Every super successful person, alive or dead, has an obsession. Number two, an optimism.

It was a very, very unusual paradoxical form of optimism, though. It was not like Mr. Rogers. Hey, it’s all good. Everything’s going to work out. It’s all great.

It’s all karma.

Yay.

It wasn’t that kind of optimism, friends. It was a different form. It was an optimism. Born. After. A militant need. To face the brutal facts. Here, dear friends, are the two brutal facts that are super successful. Friends discovered when they peered into the face of destiny.

The game is not easy. All super successful people quickly came to find out or figure out that the game is not easy. That you can’t do it in a 40-hour week. The game is not fair. The game is not easy, and the game is not fair. However, our super successful friends

came to conclude that though the game is not easy, and though the game is not fair, the game is indeed winnable with enough burning maniacal rage that the game is not easy, the game is not fair, but with enough effort and enough determination and enough grit and enough thinking and a reduction, radical reduction in distraction, the game was winnable. Number three, obligation. All super successful people had a very overdeveloped commitment to keeping their word principally to themselves.

Let me.

They did not say.

Next year, I want to lose some weight.

They didn’t say that.

They did not say that. What they said. said was 8 pounds April 8th. You get the difference? You get the specificity? Our super successful friends had a overdeveloped sense

of obligation, principally to themselves. If they said they’d meet you Wednesday at 10 o’clock, it wasn’t Wednesday at 11 15. It was 10 o’clock In fact, they were 15 minutes early great little Phrase from the military if you’re not 15 minutes early, you’re late. So dear friends in the military, which you’re not If you’re 14 minutes early you’re late

Interesting You’re late. Interesting. All right. So now we’ve gone through the three O’s. Obsession, optimism, obligation.

I can’t tell you if these traits are worth acquiring for you. Perhaps. Perhaps not. Life really is a response to one question with two parts. What do you most want? And what are you willing to give up to get it?

Isn’t that a question worth asking? What do you most want? And what are you willing to give up to get it? So with that said, I think it is time maybe for Clay to invite some questions. But I would like to end with one note.

I told Clay I was going to do something special, and I meant it. And I told him that I had a prize for your audience, and I meant it. I’m pretty assiduous about trying to keep my word as well. So here we go. Write it down, write it down, write it down, write it down. Friends, I am going to give

in this audience who write me a note that is long, passionate, and creative. A free half hour, no cost, no obligation, Zoom session.

Individual for you.

To 25 people. That’s it.

Friends, you have till Sunday at 6

p.m. at 6.

So one, the game’s over the first twenty five. That’s it. I will give you and Clay my email.

This is private.

I would like you to write me a long, passionate and creative letter. You know what the word long means. I would like you to write me a long, passionate, and creative letter. You know what the word long means. I know it. You know what the word creative means. I know it.

You know what the word passionate means. I know it. Long, passionate, and creative, no attachment. Start the letter off with your name, your address, your phone number, your e-mail, And then tell me why you want to talk for a half hour about what? About life, about work, about your business, about something you disagree with that I’ve said, something you agree with, something you want more clarity on.

Here we go, friends. I’m going to give this to you. I’m going to repeat it twice. Clay will have it, I presume, for you. I’m going to repeat it twice. Clay will have it, I presume, for you, should he choose to put it up on a screen. It’s only available to 25 people and it’s free for Clay Clark participants only.

I have a very busy schedule. I don’t do this very often. and for his team, I feel you are our only chance to save this country that I love and that I am deeply, deeply concerned about. Friends, if we don’t get our act together, and I mean pronto, tomorrow. I’m concerned for us, but I’m more concerned if any of you have children and I’m completely concerned if any of you have grandchildren. So, here we go. My name is Michael Levine, spelled M-I-C-H-A-E-L, Michael, M-I-C-H-A-E-L, Levine, L-E-V-I-N-E, Michael

You can go on Wikipedia if you choose or look it up or do whatever you’d like. There’s plenty of good YouTube videos too, the Michael Levine success speech, fun stuff. You can look up crazy kind of conversations. The email is mlevine, so it’s like Michael M. Levine,

Time, T-I-M-E, time, T-I-M-E, wire, W-I-R-E,.net, timewire.net, mlevine at timewire.net. This is just for people in this audience. If somebody writes me and you weren’t in that audience, take a walk, pal. This is for Clay, Clay’s team, and I’ve heard from so many that I’ve talked to at these seminars, not only is Clay outstanding, right?

But his team.

And what is his team outstanding at doing? Holding people accountable to their word, keeping them focused, laser focused, like a bullet in flight. That’s tremendously valuable. I’ve heard great things, not only about Clay, I happen to be very fond of Clay, and he’s quite brilliant, but his team, he’s assembled a team who I don’t know, never met, but they’re winners.

They’re winners. So, anyway, with that said, we’re all done. Yeah, well, Michael.

Michael, I’m here.

Your turn. Yes, sorry you’re flying blind there, but that’s kind of the excitement of you being on here via Zoom. So I’ve got a couple of questions, and then I’ll start here. So question number one that I want to ask is, you have been with, mentored with, coached with, consulted with, again, Michael Jackson, Prince, George Carlin, these people that are

iconic, the names, Charlton Heston, et cetera. Can you speak to the coachability of these people or the lack thereof? When you’re sitting down with these people, they say, hey, I wanna be on Saturday Night Live. Hey, I wanna become a best-selling author.

Hey, I wanna become a New York Times best-selling author, because you’re working with these people, a lot of them before they’re becoming super successful. Talk about the coachability of these people.

Clay, it’s such a great question. Damn, you ask good questions. Here’s what I’ve noticed, Blake. When a human being’s desire, passion, is greater than their passion, intensity, desire to self-destruct. They often listen well and achieve well. However, when a human beings desire intensity to self-destruct, drink too much, drugs, any number of things. When their desire to self-destruct is more powerful, if you will, And they are car crashes waiting to happen. So I don’t know.

The you know, the first rule of. Coachability is to show up and then to show up with a humble attitude. Listen, write, learn. It doesn’t mean to accept every notion. But it does not to accept every notion blindly. It is to really engage rather seriously as if your life depended on it.

So now, Michael, I will play if I had to have heart surgery. Right. God forbid I don’t. But if I did and I went in and I saw the best surgeon in the world, best heart surgeon in the world, you think I’d be listening pretty carefully? You think I’d be taking notes or you think I’d be chewing gum and you know playing with my iPhone? I’d be listening real careful.

Michael, the first time I met you in person, I flew out to Santa Barbara, California, I believe, and I came out there and we met. I interviewed you for an afternoon. I learned so much. I remember on the way out, you told me, you said, Clay, you looked at me, you grabbed my wife, you looked me in the eye and you said, and you said this to me, maybe you’ll remember, but you said, do you actually think you can teach people to become successful? That was well over a decade ago and I said yes and you go well I wish you the best of luck in your endeavor that was that conversation was

we’ll call it well over a decade ago. Now we’ve got now thousands of wonderful success stories and people that have implemented what you have taught me through both book form and through verbal and in-person training. Is there a particular book that you have written that you would advise every entrepreneur who’s here? If they’re gonna get one Michael Levine book,

and again, you’ve written multiple bestsellers despite the fact you are dyslexic, which is interesting. So is there a particular book that every entrepreneur should have? Because I really do have read your books and they’ve saved their life

changing for me but is there one every entrepreneur should have? If I were forced to pick one which is a tough assignment I would pick the current book Broken Windows Broken Business and the reason I would do that is because it’s all about little details mattering and the game is not one in the big things nearly as much as it is in the little details. If you go into a restaurant and the bathroom is dirty, you have every reason to believe the kitchen’s not too clean. If you go on an airline and you pull that coffee tray down and there’s a stain on the coffee tray, you have every reason to believe that that damage and maintenance isn’t being done too well.

So broken windows, broken business is what I think I would recommend. But Clay, let me just say, if in fact you have had thousands of people in the last decade, a thousand or thousands, right? And you have helped them greatly achieve success, I would say two things. First, you’re good. And two, you have an exceptional group of listeners, because if a jackass doesn’t want to

listen, there’s nothing I or you or Elon Musk or Jeff Bezos can do with it. Now Michael, you told me this years ago,

we’ve done it partly because you challenged me. You told me, Clay, you might not remember some of this, but you told me, Clay, you’ve gotta document your success stories. You have to document them, you have to archive them. And so we have over 2,000 video testimonials

of clients at drive.show.com forward slash testimonials. And you’re the one who told me to do that. You’re the guy. So you’re the one. So I don’t, when I document a case study, I think of you and I’m like,

hopefully Michael will be impressed. So I got to ask his final two questions. We’ve got Eric Trump and Robert Kiyosaki coming to the March event that we’re doing. Perhaps I could beg, plead, and with a burning maniacal rage,

convince you to travel to Tulsa, Jerusalem to be there, but we’re calling it Make Your Business Great Again. That’s the focus, is to really help people get excited about making their business great again. Yeah, we want to make America great again, but let’s make our business great again. What is the benefit in your mind of being around a keynote like you?

One of the ways you make America great again is by making your business great again.

So, okay.

What’s the benefit in your mind of being in the physical presence of a Robert Kiyosaki or an Eric Trump in your mind? Because I know you’ve been in the physical presence of a lot of great success stories.

First of all, let’s start with a non-traditional answer to your question. If you’re in a room with Eric Trump, who the hell are you in the room with? Well, you’re probably in the room with a bunch of other winners, right? Now, you’re not going to be – if Robert Kiyosaki’s in a room, likely you’re not going to be in a room filled with a bunch of dopes. You’re going to be around winners and being around

people that Share your values similar drives similar inspiration similar mindset is Invaluable, you know, there’s a fun saying clay. I think you probably heard it if you if anyone in this audience has four broke friends, you’ll be the fifth.

See? So being in the physical presence of these people is important both for the knowledge that you can get, but you can get some of that knowledge through their books and videos and so forth. allows you to connect in a way that I think is more life-changing and create a memory, by the way, that is likely to live with you for some time. Final five minutes. Sir, you had a question, is that right, sir?

Who has a question for Michael? Come up here real quick, hop on the mic, that way he can hear you. You got three mics. One is for the live audience and one is for Michael. We got a guy named James. He is one of the hardest working people I’ve ever met.

James, here you go. Michael, what to do, I think that you could be advanced greatly before you begin that journey by saying, let’s begin with what not to do. what not to do. OK, so, Mr. President. As you begin to put piece by piece by piece by piece by piece back together again. Start the journey by don’t do any of the dumb stuff that got moronic stuff that got us in the hole in the first place if you’re in a hole quit digging

so if you’ve had an open border for four years and 10 12 15 Million people have just walked through an open door Do you think it would be a good idea a bad idea or a neutral idea to close the damn door. Then we begin the journey of getting the people that out, out, out. You got 800,000, by conservative estimates, 800,000, that’s almost a million, known criminals in this country illegally.

Good idea to get them out, bad idea to get them out, or neutral. I’m thinking good. I’m thinking pretty good. And yet you have governors of many states, all having just honesty demands it, all blue states

All Democratic outrun states who have said proudly That they’re not only going to not cooperate with the effort to get him out. They are actually going to try to impede it What kind of sick thinking? Sick, this is sick!

So good.

Anyway, James, before you decide what to do, figure out what the hell to stop doing in your life that’s not been serving you.

That would be my answer.

We have time for one final question.

One more. Go! One final question.

You got a woman in there? You got a nice lady in the room? We’ve got Brett, who is definitely masculine in every way, and we’ll see if we can convince him. I think we’ve got some great ladies here. We’ll see if one wants to ask a question.

I’d like to play the game, you know, one man, one woman, that type of thing. But okay, go ahead, Brett, what do you got?

What are the most vital steps a music artist should make to make the most impact in people’s lives and reach as many people as possible?

Produce music that is so good, so original, And I’m going to give you a little bit of music. That is so good, so original, so extraordinary. The world simply cannot ignore you. Now, I understand that that answer is a bit broad. I get that. But I make I’m trying to make you, Brett, think.

Think. How does one create music so extraordinary, so memorable, so unique, that the world simply cannot ignore you? A question for you, Brett. Fifteen years ago, you were sitting around wherever you were, along with the rest of the world. And there was this musical artist, young woman, and her name was Amy Winehouse. Could you ignore her? I don’t think so.

That’s how unique she was. That’s how incredibly compelling she was. Anyway, one more question. One more question. This is coming in from Natalie. Natalie, here you go, Natalie.

Mr. Natalie!

What do you got?

Dearest friend Michael, it’s been a little while since we’ve spoken. I am hopefully going to be meeting you here in person when you, if you decide to come out here and join Kiyosaki and Trump, that would be amazing. amazing But since I am trying to be an industry disruptor and Looking what industry Natalie? I’m sorry in what industry here

So we have a sugar replacement You and I had discussed this over the telephone before yeah, I remember Yeah, wonderful, so we’re making headway, and we’re getting attention and big names are coming.

What do you think, Natalie, if I may ask you a question before you ask me one? What is the – what area do you find yourself most stuck in?

And I would say just getting more yeses than noes when trying to introduce markets to this product. Okay. Fair enough. Now your question, dear friend. So when you’re trying to be an industry disruptor like that and you want to have more voices, more influential voices. What do you think is the best way to engage those people when you see that they have a similar interest, much like yourself, in making America great again, making America healthy again?

How do you get people to really act upon those things if they’re wanting to be a part of that change?

Well, in your particular case, my friend, I believe you’re speaking about something that you believe has health benefit, has a lot of logical reasons to consider your product. So it would sound to me that maybe, as smart as you are, you have the logical side down pretty good. I hope you do. And that’s important. But, dear friend, we also have to speak to the emotional side of the consumer. And, you know, how do you make a product cool? How do you make a product desirable. There are many, many good books on this topic. One that comes to mind, The Tipping Point by Malcolm Gladwell. But getting people who are already in a position of influence to vouch for you. Clay indicated that on his particular website, he’s got over thousand video testimonials. Here’s an obnoxious question for you, Natalie. Do you? Do you?

Building it up as we speak. God bless you. How many you got? How many do you have? Video testimonials, maybe 40-ish. Okay, 40. By what date do you hope to hit your first 100?

By what date?

It has to be before the end of this year.

So you hope by December 31st at 12 midnight to have 100 video testimonials, though you only have 40 now. Is that right?

Am I hearing you correctly? You are hearing me correctly, and I believe I’m surrounded by people who are willing to help me achieve that goal.

First of all, it is up to you, not them, to achieve the goal. It’s not their goal, it’s your goal, Darlene. A hundred, December 31st, 12 midnight. Let me know how it works.

Thank you so much Michael. God bless.

I’m gonna compliment Natalie for asking this question because I remember having a similar conversation with you and You were challenging me you’re like clay I know you’ve been helping people for you know, but this point maybe seven eight years, but are they documented? Can you prove it and I go? Well, yeah, I’ve got these case studies you go Yeah, but can you prove it? And you kept doing that.

And it really caused me to diligently document all the case studies. And it’s been a life-changing thing for so many people. So thank you, Michael Levine. And thank you, Natalie, for the question.

Thank you, friend.

Thank you. Thank you. I look forward to your letters. Thank you, Clay. Thank you, everyone. I wish I could shake your hand.

Thank you, Michael. Have a great day.

God bless.

Bye.

That’s what you want to be.

That’s what you want to be. That’s what you want to be. Yeah.

Business growth is what you want to see. What you want to see. That’s what you want to be.

That’s what you want to be.

Yeah.

You’ve got the big guns, do what she did, do what she did.

Clay Clark is here somewhere. Where’s my buddy Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

I ran from his goats, his chickens, his dogs.

So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is is is marketing

okay Aaron Antis on March 6th and 7th March 6th and 7th guess who’s coming to Tulsa Russel Santa Claus no no that’s March March 6th and 7th you’re gonna be joined by Robert Kiyosaki Robert Kiyosaki best-selling author of Rich Dad Poor Dad possibly the best-selling or one of the best-selling business authors of all time and he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place.

In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well you got billions of dollars of business experience between those two. Not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the

inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Poor Dad, the author, the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s going to be here.

He’s going to be here. I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization

has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from

within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.

You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand. I mean look at it and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge that’s gonna be amazing.

Now think about this for a second you know would you buy a ticket just to see a Robert Kiyosaki, Eric Trump, of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah.

Dr. Sean Baker, he’s been on Joe Rogan multiple times. He’s going to be joining us. You’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time Show.

If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend,

it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people.

And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. So I thought, you know what, we should probably add on, so we’re adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters, but we’re actually building right now, we’re

adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now.

Just text my number. That’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number.

It’s 918-851-0102. 918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102.

That is not actually bilingual. That’s just saying one for a one. It’s not the same thing.

I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here. Okay?

Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand.

Right. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name. You’re going to learn some intricacies of how you can do that. You’re going to learn sales.

So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.

Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors and most people struggle with managing people. Why does everybody have to learn how to manage people? Well because first of all people are either have great people or you have people who suck

and so it could be a challenge you know learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge but if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people.

When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance, we’re going to teach you time management, how do you manage your time, how do you get more done during a typical day, how do you build an organization if you’re not organized, how do you do organization, how do you build an org chart, everything that you need to know to start and grow a business will be taught during this two day interactive business workshop.

Now let me tell you how the format is set up here. This is a two-day interactive 15… Think about this, folks. It’s two days. Each day starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m., two days.

It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So, Aaron, what kind of great stuff happens during that 15-minute question and answer session

after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there, and they talk in vague generalities,

and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we

literally answer every single question that any person asks and it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by

mariachis. There’s gonna probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, you had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy. We lost the crocodile. And we duct taped.

Yeah, duct tape around the mouth so it didn’t bite anybody.

But it was really cool. You can also pass that thing around and pet it. I should do that. I should. We have a small petting zoo that will be assembled. It’s going to be great.

And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed.

So you only have three out of every hundred people in America that are self-employed to begin with, and when Inc. Magazine reports that 96% of businesses fail by default, by default you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size. No

hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a homebuilder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples. You can see it throughout timeshow.com.

But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad, Poor Dad.

You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, Clay, is there more? I need more! Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki.

So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more! Okay, fine.

We’re going to serve you the same meal both days. True story. We cater to food and because I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough.

Give me more.

OK. I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma.

And nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy.

He owns the, what do you call that? The rental, the, uh, storage space? Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer

facing. Most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today, you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience,

you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad.

He’ll be here. Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible.

And there’s somebody out there right now. You’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be ten times better than that.

It’s like I picked the wrong week to quit smoking.

Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing. Not the best weight loss program though.

Right. Not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark.

And reminding you and inviting you to come out to the two day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you, it will be a life changing experience. We can’t wait to see you up right here in Tulsa, Oklahoma.

It will be a life-changing experience. It will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.