Bill Belichick’s Number One Fan (Clay Clark) | Learn How to Manage Like Coach Bill Belichick + Clay Clark’s EPIC DEEP DIVE Into the Management Mastery of Coach Belichick | A Look Under the Hoodie & 102 Belichick Facts

Audio Transcription

Today’s show is about Bill Belichick, who in my opinion is the best manager on the planet. I’ve learned more from Bill Belichick about management than almost anybody else except for Jack Welch. Bill Belichick is a phenomenal manager, and everybody listening to this show, if you have a staff, if you have a team, if you have employees, you want to get out a pen and a pad as we enter into the Bill Belichick lab.

Bill Belichick is a phenomenal coach, a phenomenal manager, and we hope this show will inspire you to manage like a Belichick. Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show.

Now, three, two, one, here we go! Started from the bottom, now we’re here. Started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Now Jason, this show has the potential to be the longest show I’ve ever recorded. So far, I believe our July 4th show, I believe that show was 13 hours long.

Yeah, I heard that one was pretty epic. I don’t know if it was 13 hours. It could be less long than that, but I think someone told me it was 13 hours. Your DJ Connection story is up there too. And how long was that? Oh, that one was…

Maybe that one was 13 hours. Yeah. Maybe the 4th of July show was like 6 hours or something. I don’t know. The point is, the great thing about this podcast is that we do a copious amount of research before each and every show. True.

But tell the listeners what you have in your hands there, my friend. How many pages do you think that is? If I had to guess, I would say it’s probably close to a hundred, but it’s like the Bible of Bill Belichick. You have 48 pages of notes about Bill Belichick. Because I am Bill Belichick’s number one fan. I’ve declared it to the universe. And on today’s show, Dr. Breck, we’re going to be talking about management.

Because at its core, that’s what he does. So if you don’t like the Patriots, or you don’t like the Cowboys or the Browns, or whoever you like, it’s not about Bill Belichick and the Patriots. It’s about Bill Belichick, the coach. Before we get into it, I want to ask you, Dr. Breck, would you agree that management is perhaps the hardest aspect of managing a chiropractic clinic?

I would agree, yeah. Jason, you’ve managed thousands of customers at the Elephant in the Room. You don’t have to agree with us. I’m just asking you, do you think that managing people is the hardest aspect of that, or is it marketing or accounting? What do you think is the hardest part of running the Elephant in the Room?

It’s definitely the management of the people and the customers. Systems are easy. Marketing, for most of it, is easy. But managing people takes a special level of care and also just expertise. I think it’s a very very difficult thing to… it’s easy to make an org chart or workflow or checklist, but to get people to operate in those checklists

and in those systems, that is difficult. Super. For most people. And now for me it’s not as hard because I’m missing my amygdala. The amygdala is the emotional processing center, aka your empathy, your area of your head that allows you to have empathy or to feel something. So an employee is late who works for me and I write them up and they say, I can’t believe you’d write me up.

I’ve been here for seven years. I said, I don’t understand how you’re feeling right now because you’re the one who chose to be late. Let’s sign here. And I walk away and people all the time, the other day we brought a couple of employees into a meeting so they could watch me fire somebody.

So we could have a witness. And both ladies were like, oh, wow. But I think they thought that it would be more difficult than it is, but I just pulled them aside. Hey, we’ve written you up I think 28 times. It’s apparently not working out, so you’re gone.

And they’re like, I don’t feel bad about it. But other people on the team are like, but they’ve got babies. What about their families? And I’m going, hey, if you’ve got 28 write-ups, it’s time to go. So I’m going to read you two notable quotables, and then we will begin the Bill Belichick laser show.

Here we go. Notable quotable number one from John B. Rockefeller. Good management consists in showing average people how to do the work of superior people. Good management consists in showing average people how to do the work of superior people. So this week when we watch the Patriots play the Ravens, you’ll see that the Patriots don’t have a lot of number one draft picks.

They’ve got a lot of undrafted guys, lower draft picks who are winning consistently. Dr. Brick, you played football. How is it possible to win a football game when you have a less quote-unquote talented team, less athletic team? Well, I think a lot of that comes down to the coaching, the schemes, the heart. You know, all these guys are very talented, but as you said, I mean, Bill Belichick’s

doing it with guys that other people overlooked, and so that’s really impressive to me. Now John D. Rockefeller also went on to say, John D. Rockefeller, the world’s wealthiest man and the world’s probably best manager ever, said, the ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than for any other under the sun. Again, it’s hard to find people that can manage people.

So Bill Belichick is going to teach us 102 super moves that you can use to manage your people. So fact number one, here we go. Stay in the players box. Look like a military operation and not a bus stop. Let me give you a little context here before Jason reads the article from NBC Sports. If you watch a game this weekend, whoever your favorite team is, there’s a yellow line

where the players are not supposed to go past that line. The players are not supposed to be right against the field. They’re supposed to be behind their head coach. Could you explain logistically, Dr. Breck, why the players should be behind their head coach and not blocking the head coach’s view of the field? Well, I think there’s a number of reasons why they have a set-aside area that they can

be in. I know it doesn’t extend past, I think it’s the 20. They can’t get down near the end zone either. But part of that is to keep a clear path for the referees that have to run along the sidelines, but then also to stay behind the coach where he can see what’s happening and be doing his job. Next time you watch a game, I don’t care who the Patriots are playing against, next time

you watch a Patriots game, look at the opposing sideline and notice jackassery is occurring on the other sidelines. Jason, continue reading the NBC Sports article, my friend. Yep, so this one’s coming at us from NBC Sports in the first quarter of the Patriots undressing of the Cleveland Browns lead official Tony Cornetti Cornetti Oh, there we go announced the Browns sideline had been given a warning their players weren’t staying within the players box The hell was that you ask?

Well, there’s a yellow line in the bench area that’s about six feet away from the sideline Players are supposed to stay behind the line unless they are coming on or off the field field. Coaches can be in the space between the yellow line and the sideline. Nobody’s supposed to stray inside the 30 yard lines or stand on the white sideline paint. It’s a housekeeping thing, a detail. The chain gang shouldn’t have to step around players and coaches while they do their jobs. Coaches shouldn’t have to wade through players to

eyeball what’s happening on the field. Pause. Now check this out. This is what I want to share with you is that you as a business owner, you have these details that matter. Little details. Now if the coach can’t see the field, that is a competitive disadvantage. And the Patriots are the only NFL team that is not at a competitive disadvantage because of a lack of discipline.

It’s crazy! If you watch the Cowboys games, you’ll see a Dez Bryant or a Hardy or a Pac-Man Jones arguing with the coach. On the Patriots, you can’t even get near the man. That’s a next-level thing. That’s a detail.

But, Jason, what happens to the elephant in the room if you allow the staff to skip those checklists where we have to make no… Let’s talk about towels. We have a lot of hot towels. How often do we have to wash those things? We have to wash them every 15 to 30 minutes.

Dr. Breck, at your chiropractic clinic, what are some details that you have to do every hour, maybe every two hours, to make sure that your chiropractic center doesn’t become a chaotic bus stop? Well for us it’s a lot about the paperwork. You know, dotting I’s, crossing T’s, making sure that patient paperwork is filled in, complete. And then the things can get passed on for insurance billing.

So if you don’t have those details in order, then you don’t get paid. Okay, another Patriot fun fact. Fact number two, this just in from the Bill Belichick coaching center, unofficial. The Bill Belichick unofficial coaching center, but Bill, we know you’re going to listen to the whole show. Of course.

I know you’re going to, and when you do, I want you to know, at some point you should allow me to interview you. And I know, I know, I know right now you’re on the verge, you’re kind of going through a dry spell. It’s been about seven years of rejection for me, but I know that you, Bill Belichick, started your coaching career coaching for free.

I know that you did. You started coaching for free after handwriting 250 letters, handwriting 250 letters and mailing it to all of the college coaches you could think of, you got rejected. It’s kind of like me, seven years of nuclear winter

being rejected by you, Bill. But Bill, come to the butthead, come to the butthead. Okay, so fact number two, the Patriot way. Punch the ball out and force fumbles. Dr. Breck, what does it mean to punch the ball out when you’re playing defense?

So when you’re making a tackle, you can just use your arms, your hands to wrap up a player and take them to the ground tackle them But if you’re punching while tackling then you’re actually attacking the ball You’re trying to cause the turnover cause a fumble and then your players have a chance to jump on that ball And you’ve now you possess it and you’re back on offense now if you watch a Patriots game next time you watch it

Well, you’ll watch it again with a renewed like wow I didn’t see that when they tackle people they will grab you and attempt to make you stop your forward progress But once they’ve done that they punch the ball out over and over and over until somebody comes to help tackle you All right, it’s gang tackling. It’s crazy. How many turnovers they cause though? So Jason, please read the NBC article titled bill Belichick gets 300 wins because his team took care of millions of details Yes, so as the game in the rain unfolded, the Browns turned the ball over on its first three possessions.

There were two fumbles. One came when Nick Chubb had the ball kicked out of his hands by a teammate going ass over tea kettle. We’re reading the article. Oh, man. I’ve never even heard that expression before.

I don’t either. The other came… Hey, real quick, real quick. You know what they say. Ass over tea kettle. That’s right.

You know what they say. Ass over tea kettle. You know what they say. See a broad to get that booty, yak him. Leg her down and smack him, yak him. Okay.

The other came at the end of an outstanding chub run when Patriot Jonathan Jones chased him down and punched the ball out. There was an interception shovel pass when a Browns player didn’t execute a block in second year Maverick quarterback Baker Mayfield volleyed the ball into the chest of Patriot Lawrence Guy. Okay, pause real quick. Dr. Breck, I’m not asking you to be a football expert, but you did play football and you’re

also in my mind a business expert because you’ve been self-employed for how long now? Going on 16 years. And everybody should check it out, drbreck.com. He’s been doing this for 16 years. And I’m sure the Browns game plan didn’t involve, okay guys, step one, we’re going to hand the ball to the other team.

They’ll be confused. Typically not. But it happened. And on Bill Velocek’s team, you practice until you can’t get it wrong. And on the other teams, they just sort of practice until they’re done. So Breck, talk to me about how does that happen where somebody misses a blocking assignment?

How does that happen? There are so many plays people forget. What happens? I think it’s a lack of focus is one of the biggest reasons. And so being well prepared is a big part of that. But yeah, if the player is not bought into the scheme, they’re not on point, they’re

not well rested, you know, taking care of the off the field details so that they can really focus when they’re down field. If you ever watch Bill Belichick talk about his teammates, he always talks about how smart they are. And I’ve noticed when you watch an interview with James White, the running back for the Patriots or with the McCourty brothers, there’s twin brothers on the team, by the way.

The McCourty’s are twins. It’s crazy to have twin brothers on the same team. But when you hear their interviews, or I’ll say Matthew Slater or Tom Brady, regardless of their color of their skin, their race, their ethnicity, their background, what position they play, they’re all smart. You don’t get a lot of interviews with Patriot players where you say, so tell me what happened

in the game there? And they go, uh, basically, like, you know, the coach is like, uh. But a lot of teams, you listen to the interviews and you’re like, so tell me about what happened in the last game. Uh. And it’s like, are we talking to a surfer here?

Well, it’s the same thing, too, because they’re like, well, you know, we went out there, we gave it 110 percent. We did our best. But I mean, that’s a typical interview with a lot of players. And when you listen to the Patriots, they’re all very articulate, well-spoken. I don’t think I have the mental capacity to be on the team.

The amount of plays they have to memorize and know, it is tough. If you get a chance to look it up, Troy Brown, former Patriots wide receiver, does a lot of work with the players before the games, helping them to memorize the plays, learn their routes, learn what they’re supposed to do. But Dr. Breck, when somebody calls a play, a quarterback calls a play. How many different plays, maybe even at the college level or high school level, are there

and spinning around in the minds inside an offensive lineman? I mean, how many different plays could a quarterback call? I mean, that varies widely by different teams because you’ll notice some teams will run the same core 10 plays. But then there’s other teams that will run 100 plays. And so, depending on situations, what down and what yardage, where they’re at on the field, the amount of clock left for a

quarter or the half. They have several different schemes and things that they’re trying to run. Some may be a hundred. Let me play the audio clip of the… Again, there’s a lot of smart people in the NFL, but there’s a lot of guys that cannot be in the Patriots. I am definitely one of them, but this is a surfer being interviewed on Fox 11 explaining what it’s like to surf.

So let me cue it up here. But the park is still flooded, so you’ll see kids out there again today. Some of those kids today will be my co-hosts. It’s just like, dude, you got the best barrels ever, dude. Just like, you pull in, and you just get spit right out of them. You just drop in and just smack the lip.

Drop down, snap, and then after that, you just drop in, ride the barrel and get pitted. So pitted. I love the fact that you’re asking about these surfing experiences. This is what he says. Best barrels ever, dude. Just like, you pull in, and you just get spit right out of them.

You just drop in and just smack the lip. Hopa! Drop down, snap, and then after that, you just drop in. Reminds me of that Sean Penn character from Fast Times of Ridgemont High. It’s the bully. Alright, so fun fact number three, the Patriot way.

A penalty-free mindset. I find a lot of teams in the NFL get behind. If you watch the Patriots, they’ll play against a team, they win a lot of games by like seven points, three points. And it’s because they don’t make dumb plays. But a lot of teams are like playing against themselves.

Constant penalties everywhere, everywhere. And Bill Belichick is obsessed about attempting to be penalty free. So Jason, read to us the next article we have here for him. This is from NBC Sports. Bill Belichick gets 300 wins because his teams take care of details. Go ahead and read the excerpt from the article, please. So the Browns took 12 penalties. There was a false start near the end of the first after the Browns had first and 10 at the pass 40.

So that’s at the Patriots 40-yard line for anybody who does no sports like me. Okay. That was followed by a hold on first and 15th. Next thing you know, it’s third and 24. After Cleveland got it to 17-7, the Patriots had a drive in which Cleveland was called for a defensive holding, then an illegal use of hands.

Kitchens challenged a fourth down spot on a completion to Mohamed Sanu. He lost that one. So just so we’re clear, I’m not going to make the listeners suffer through the rating of each and every penalty. All I’m saying is that when you watch the game, they just keep having penalties. And it is so impossible to win when you have penalties.

And most of the teams in the NFL have an insane amount of penalties. So it doesn’t matter how talented your team is, if you can’t be disciplined, it doesn’t work. You’re just beating yourself. Baker Mayfield, the quarterback for the Browns, was asked about the penalties. He says, it’s just non-disciplined.

Guys not being focused on doing their job. It starts first and foremost with me, to be the leader every single down. Get our guys lined up, make sure that we’re set, we’re paying attention because if we can’t use cadence, we’re hurting ourselves. Anytime we try to use a double count, it seems like we’re false starting a bit. But we’ll get the discipline part fixed, the accountability.

And I’m sure you will, Baker Mayfield. The problem is, is we’ve already played eight games. And so the Browns, I mean, it’s like we’re working on the discipline. We want to, we’re going to be good. And that’s great. And I’m excited that you’re going to get better.

The problem is, you’ve only won two games and you’ve lost five. And of the games I’ve watched, the games you’ve lost, or the highlights I’ve seen, are all due to penalties. So Baker Mayfield doesn’t need coaching advice from me. I’m just saying on Bill Belichick’s team, you will not be on the team very long if you keep getting penalties.

Now, in the office environment, let me give an example of what would be a penalty. Not following the scripts. When the phone rings at Elephant in the Room, or any of my other companies, Make Your Life Epic, whatever, if you don’t follow the scripts, it doesn’t work. It’s like a recipe. If you don’t follow it, it doesn’t work.

It’s like building an airplane or a building. If you don’t follow the blueprint, it does not work. Now, in my company, in my business, if you don’t follow them, Jason, what do I do? You get it written up, and if you get it written up enough times, you get fired. There it is! And I don’t feel bad.

Nope. But Dr. Breck, you’ve been on the other side where you’re a nice guy. You’ve got an amygdala. I do. You have compassion. You have empathy.

Sometimes too much. You’re a guy who cares. I do. Talk to me about where it gets hard when you see a member of your team getting penalties figuratively and they just won’t do their job. Talk to me about where that gets hard.

Well, yeah, I think part of it is if you’re taking on too much responsibility for that employee. And so, you know, you’ve laid it out, you have a clear game plan, you have a clear expectation, and then the employee misses that. And so you’ve got to bring it up. And if you don’t, then, you know, it’s now on you as the manager for not having the backbone

to step forward and say, hey, this is how it has to be, because you can start to breathe that environment to where it happens over and over and over again. The first time that you’ve fired someone, did you feel bad? A little bit, yeah. Okay. Jason, did you feel bad?

The first time, yeah. Let’s have all the listeners out there, let’s have a moment for a second. Let’s just pretend that right now, we’re all mentally firing someone for the first time. So Jason, your name for this role play will be Carl. Okay. If you’re out there and your name is Carl, don’t get offended, we’re spelling this with

a Q. It’s Q-A-R-L. Carl. So I’m going to fire you, okay? Okay. And this is how it’s going to go.

We’re going to role play. We’re going to try to keep it true to form, okay? Got it. And we’ve got to create the mood real quick. It’s got to be the mood, because this is what I hear in my mind when it’s firing time. So let me just get the mood, because I want to set the mood right.

Here we go. Hey, Carl, could you come here real quick? Yeah, what do you need? You know how you were late today. Just by a little bit, but yeah. And it just keeps happening.

You’ve had, I think, three write-ups now. Yeah. I think you’re a great guy. I just want you to know, it’s not working out. You’re fired. What?

You’re fired. You’re done. You’re up. You’re done. And then, when you leave, this is how I feel. Because I feel like I cleansed my colon.

There’s a weight lifted? Yeah, because what happens is, there’s some blockage that’s keeping your team from being successful. It’s like a weight carrying your team down. Customers vote with their dollars. They do.

And if you won’t fire the guy who’s perpetually late, the customer will fire you. Just this week I talked to an Elephant in the Room customer, he’s a great guy, who was very, very dissatisfied about his experience. And I talked to him and the core issue is that one person on the team who was late. And I’d asked him about his experiences in the past. He’s been with us for about a year.

And I said, how’s it been every other time? He said, well, the first haircut’s been great. Second, third, I don’t keep track of them all, but I’ve never had a problem. But this last appointment I had, this guy literally started my haircut ten minutes late and never acknowledged he was late. He didn’t even acknowledge me.

Well, that guy’s been fired, now we move on. But the reality is I had to apologize to the guy, I gave him a refund, I invited him to come back, his next haircut’s free as well, and we’re going to make it right. And he thanked us for doing that. But at the end of the day, our marketing could be great, our signage could be great, our packages could be great, our accounting could be great, our business model could be great,

everything could be great, but if we have a bad stylist with a bad attitude, things aren’t great. Dr. Brick, you have a hot take. Well, I was going to ask you, how many times have you had to fire somebody and then your customers tell you their complaints about that person? For us at Elephant in the Room, because we have video cameras installed and we have a

mystery shopper that comes in every day, not so much anymore, but before that, every single time. Because every time I’ve done it, yeah, every time my patients, they’ll come back and say, oh yeah, I’m glad that they’re gone because this was happening, that was happening. And usually people have told 10 other people, before not the owner, before they’ve told

you about the bad employees. So again, fun factoid number four, this just in, the Patriots way, the Bill Belichick way, learning how not to lose. This article from NBC Sports, Belichick gets 300 wins because his team took care of the millions of details. Jason, what say you?

Belichick has said in the past that in order for a team to learn how to win, it first has to figure out how not to lose. There’s a level of organization and attention to detail that players have to understand isn’t hairy high school crap because it creates a level of accountability and stability

that then carries on to preparation and playing. Plenty of coaches come in as hard asses, hammer the little things, and do not get the buy-in because players push back on being treated like kindergartners. To borrow a lament from Adalius Thomas, Greg Sciano probably had a very neat sideline too. He didn’t last because he couldn’t get buy-in and a revolt ended his time. So what they’re talking about is when you’re managing people, you have to hold them accountable.

But in the NFL, a lot of these guys are multi-millionaires, and there starts to be a revolt because they don’t like you. So Bill Belichick has to produce wins in order for the players to buy in. So even if he’s obsessive about checklists and details, but they lose, the players aren’t going to buy in. So it’s this really weird deal of like, Jason, you’ve seen me coach clients for years, and

I’m sure I’ve told you something, to do something that’s controversial. Like one thing I tell our coaches to do is if a client will not do their action items, just tell them it’s time to move on. And then people are going, you fire your customers? Yeah, why? Because I don’t need the money, and I don’t need the headache.

And so that’s crazy. But as a coach, my job is not to be your best friend. My goal is to help you get wins. So the buy-in comes from Dell Rect Research going from $0 up to $100,000 a month of profit. That right there, Google search that. The buy-in comes from Shaw Homes, growing from $37 million of sales to $80 million.

Homies, we’re not in December yet. This is crazy. I mean, when you see… I mean, I’ve worked with chiropractors, dentists, doctors, lawyers. Dr. Morrow growing by 25%. MLKDentistry.com.

When you see companies growing by 20%, 50%, 80%, that’s where the buy-in comes in. But I could be a stickler for details, but you as an implementer and as a coach, if you’re like, well, none of Clay’s clients stick around, I mean, I couldn’t point to the scoreboard. So you’ve got to get the wins and the buy-in. Now, Jason, we’ve got a fun factoid, number five. This is coming in from the Bill Belichick Patriots Play Help Desk.

Totally unofficial, Bill does not endorse this program at all. In fact, Bill would be watching… Bill, no matter what time you’re listening to today’s show, Bill is watching Game Film. Unless he’s coaching a game. No matter what time it is. If you’re listening to this at 3am or 5pm, he’s going to be watching Game Film.

So Bill, I’m telling you, I’m not mad at you. I’m just saying, you and I have a relationship that needs to begin starting right now. You’re gonna hear this show you’re gonna go. You know what this crazy, Oklahoma has spent 40 hours maybe 50 hours researching me reading my books Nah, I won’t do an interview this year, but you know what part of you bill wants to be on the show Okay, you undersold it you’re talking about 40 hours this week, right?

Jason continue Belichick’s gotten the buy-in on the little things so that they are now elementary. And that leaves him to not worry about the order of the sidelines or other housekeeping items and frees him up to worry about other weirdnesses like when the roof will be closed during the Super Bowl or being able to get his eyes on the opposing coach. Just so we’re clear, versus the Falcons, if you watch NFL Mike, the Patriots versus Falcons,

Bill Belichick is freaking out because he wants to know when they’re going to shut the roof. And the officials are like, Coach, we don’t know when they’re going to shut the dome. We don’t know. It’s an indoor-outdoor stadium. He says, you have to know.

Because if it’s shut, then the ball is going to do this, and if it’s not shut, it’s going to do that. I want to know. And they’re like, we never thought about that. So I had to go call upstairs and find out when they’re going to shut the dome. No other coaches are thinking about that stuff.

They’re not. He’s next level. He’s next level. Okay, continue there, Jason. Let’s see. Or, cleat length, officials’ tendencies, or a million other things that a coach who can’t

get his team to stop jumping before the snap never got to. Bill Belichick has 300 wins because he was on the details a long time ago. Jason, you are not in our Tuesday meeting usually for our sales team, but our Tuesday meeting, sales meeting, is at 7 a.m. I think you’ve been in a couple of them, but what am I doing with those recorded calls? It’s like game footage.

You’re listening to them with the team and going through what they did right and what they did wrong. You’re saying I listen to the recorded audio with the team every Tuesday? Every salesperson. Really? Every single time.

What happens if someone’s calls are bad? You address why it’s bad, tell them what they could have done better, and then give them steps to improve. And people tell me all the time, you’re so mean. You would play an employee’s calls in front of the other employees? Oh yeah.

Even the bad ones? Oh, especially the bad ones. Why? Why does that work? I mean, Dr. Breck, when you know that your coach is going to be watching game film of you or your boss is going to be listening to your recorded calls, what do you tend to

do? Well, you’re going to step up your game. There it is. I mean, you know, you don’t want to be the example of what not to do. So you’ve got all this social pressure with your peers that you want to perform. There it is.

Now, fun factoid number six about Bill Belichick, the best coach in the history of professional football. Fun fact number six, the Patriot Way. Organization changes the conversation and leads to domination. I see so many entrepreneurs who are so motivated and so excited, but so disorganized. Jason, please read. Mohammed Sanu has, am I saying his name right?

It’s Mohammed Sanu. Sanu. Mohammed Sanu has been here about 15 minutes. He’s over the moon about being in an organized setting. This guy came from the Falcons. He’s been on the team for 15 minutes.

They traded for him and he loves how organized everything is. Keep going. Even in a short time here in watching over his career being on the outside looking in, I see why he’s successful, said Sanu, because he’s so detailed in work. No stones unturned. Make sure all the guys are so prepared.

Our sideline, it’s got two lines to be back, he said. I’ve never seen it before. Usually, guys are hugging the line, hugging the line, hugging the line in the way. He literally has it so detailed that no one would ever go over the line. This is what you should do, so do it. Keep reading.

It doesn’t matter who we’re playing at what time or where, said linebacker Kyle Van Nooyen. It doesn’t matter whether it’s a preseason game or a regular season game or the Super Bowl, he cares about winning. He’ll do whatever it takes and it shows. Prime example was last week against the Jets when he pulls us in and hones us in on the details of what to not let happen when the Patriots were ahead 24-0.

Real quick, they’re up 24-0 and Bill Belichick pulls the guys in and is hammering them on how to be more effective. Now this is what’s crazy. People don’t understand this. Last year, Bill Belichick lost his defensive coordinator, who went on to become the head coach for the Dolphins.

That’s like your defensive manager. Two years ago, he lost Matt Patricia, his defensive coordinator, to go be the head coach of the Lions. Who is coaching the Patriots defense this year? Is it Bill? Yeah, Bill Belichick.

So he’s coaching the head coach. He’s the head coach and the defensive coach. And he’s the general manager. He chooses the players. Nobody’s at his level. And so far through eight games, the Patriots have allowed 40 points.

The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis. They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens

with Ray Lewis. They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis.

They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis. They gave up 80 points in their first eight games.

I want everyone to understand this. So far, the Patriots are double the best team in the history of professional football as it relates to defense. It starts with all these details. They’re up 24-0 and he is still not happy and or content. How does this relate to your business?

When I ran DJConnection.com, we’d go to a bridal show and we’d book 75 weddings at one show, 100 weddings at one show. And Sunday, the second day of the trade show, we’ve already dominated. We’ve got an hour left. I will not let the guys go leave to get something to eat. I’m like, no, we’re here to win.

Keep booking things. Keep booking things. I don’t take my foot off the gas when I’m working. You have to become that kind of manager. Because Breck, what happens on the day before, let’s say you’re going to give your office the day off the day before Christmas Eve.

So you’re going to say, guys, a lot of patients aren’t scheduled, so we’re going to let you off at 2 o’clock on the 23rd, and you’re off Christmas Eve, the 24th, and the 25th. What happens if you’re going to let your team leave at 2 o’clock on the 23rd by default if you’re not careful? Oh, I mean, they’re going to have already left mentally by 9 o’clock. There it is.

I mean, they’re going to, yeah, there’s no focus. They might as well not have been there at all There we go fun factoid number seven the Patriot way the Bill Belichick way the payoff is in the playoffs Jason Belichick’s created a culture that despite its relentless demands and isolated bouts of pushback players embraced because of the payoff Tom Brady says it’s pretty amazing Brady beamed after the game.

Pretty amazing. 300 wins is pretty spectacular. He likes the word pretty. Oh, he’s the best coach of all time, and it’s a privilege to play for him for as many years as I have.

He’s taught me so much on and off the field. Just been a great mentor for me. Being here 20 years ago, it was his first year. It was my first year. It’s been a great journey. Just proud of him.

Everything he’s accomplished. Amazing to think that he coached for another place, and they didn’t think he was good enough. And then he comes here and does a great job. It’s a great celebration for him. Quick time out.

Bill Belichick was once the head coach of the Browns. And the Browns would not allow him to choose players. So Bill Belichick is the general manager. He chooses the players that are on the team. So he is the head coach of the Browns. And this is a fun fact that will blow your mind.

Their starting quarterback was Bernie Kosar. And Bill Belichick, you said he wasn’t very good as a head coach? What? Actually, the last game that the Browns have ever won in the playoffs was when Bill Belichick was coaching them almost 20 years ago. So they were pretty good.

But he said, I’m going to bench Bernie Kosar. So he benched their favorite player. And so he had to get police security because of the threats. So he had literally police security watching him 24 hours a day surveillance because people were so upset about it. And then the front office sided with the fans and not with him.

So that’s why it didn’t work there, because he didn’t have buy-in from his leadership. Now if you’re out there listening today and you are the owner of something and you undermine your managers if you’ve given them the rules and the autonomy to make decisions and every time they make one you go over their head and change it, that’s a problem. And sometimes you do have to go over their head if they make a bad call, but the teaching moment here is you want to make sure that you’re holding people accountable to implementing

your systems. And you’d better be winning because if you implement your systems and they don’t work, you will not get buy-in. Fun fact number eight from the Bill Belichick Patriot help desk. Consistency is king. Jason, what say you? I say, he’s had a big influence on me, said Brady.

So technically Brady said. He’s taught me about pro football. He’s taught me about leadership and consistency, dependability. All the things I think he really preaches to us as a player is what we get out of him as a coach. His consistency, dependability, trust, confidence, all those things over a long period of time really add up. So, he’s just a very stable figure when he gets up and speaks to us. It’s about trying to win games and I think we all appreciate

that. Shining a light on the sideline to Coram as a symptom of why the Patriots are a good team is bound to cause eye rolls. But anyone thinking that’s the point is either dumb or obtuse. Whoa, keep reading. Being where you’re supposed to be when you’re supposed to be there is a matter of consistency. Can you meet a simple expectation? Yes.

Then how about a more important one like remembering the snap count or blocking the end you’re supposed to block or not getting a ball punched out on one carry and kicked out another. Now this is what’s crazy. If you are a running back, Dr. Breck you played receiver in high school, am I correct? And running back. I was a small school so you had to do multiple jobs.

Okay, but when you get the ball, what should you do with the ball when running? You’ve got to tuck the pointed end up against the ribs and in between the ribs and the elbow, and then you have your hand over the opposite pointed end. And the only time that you would take your hand, your other hand, away from the ball, the only time you’d just be carrying the ball with one hand would be when? Well as a running back, you really shouldn’t be.

If you’re in the open field and you’re really pumping the arms, you’re breaking away. Then you keep it away from the opposing player, so like towards the sideline. And then you’re just in the one arm, but you still have it in that trick point. So you should be running the ball with two hands the whole time. Yeah, if you’re in traffic, you have it covered up with both arms. But then when you break free and you’re looking to get separation to outrun the other guys, you would carry it with one hand. Well,

yeah, with your hand, arm, and body. So there’s supposed to be three points of contact, but you’ll see a lot of times a quarterback will be holding it out in space Yeah, you know like the Statue of Liberty up in the air Which is bad thing which is bad because then you only have one point of contact the hand and it’s much easier to not Just like Odell Beckham. Yeah, he runs the ball like that all the time. It’s flashier It looks exciting, but you’re gonna get the ball knocked out guys. Oh, right. I’m learning so much right now You carry the ball out. You’re gonna get the ball knocked out. So you have to tuck it

Well, I’m saying is on the Patriots on the Patriots if you do not run the ball with three points of contact, if you don’t tuck that ball, you’re coming off the field. Even if you don’t fumble, you’re getting off the field. You’re not allowed to fumble on the Patriots. And they don’t give up fumbles, they just do not fumble the ball. But then, when you are trying to tackle a man, you have to club the ball out.

You grab the guy, you stop him from gaining momentum, and you have to knock out the ball. If you’re on the Patriots and Bill Belichick sees you trying to blast a guy and try to just tackle him as hard as possible and you’re not trying to wrap him up and knock the ball out, you’re coming off the field. Now you as a player could not handle the kind of feedback, that kind of intense coaching from someone who’s not consistent. So this is a call to all of these small business owners out there listening.

Do you skip your meetings? Do you ever skip your own meetings? Do you ever have a thing where you kind of, oh guys, it’s Monday, we go over the same stuff anyway, let’s just cancel the meeting. Do you ever show up to meetings without a printed agenda? Like, we don’t ever have a,

it’s not a typed out or a printed agenda, it’s just you talking esoterically about ideas. Do you ever not follow the systems yourself? Do you, how consistent are you? Because the consistency is king. It’s very hard to give people feedback from Mount Awesome if you are in the bus station

of life not being consistent. So you have to be consistent. It starts with you. Consistency starts with you. Fun factoid number nine, the Patriot Way. Delegate to diligent doers only.

By the way, if you want to read this article, just type in NBC Sports, Bill Belichick gets 300 wins because his team took care of millions of details. Jason, what say you? One of his strengths is his ability to give ownership to the players, McCordy explained. There’s a lot of times for us as defenders,

we get out there and he’ll tell us like, hey, we’ve got five different options right here. Whatever you see best by formation, by personnel, make the call. And he’s told us whether it’s myself, Duren, Pat, who really makes a lot of calls Hightower Jamie bent

E-Rob, that’s a great name. Yep. He tells us all as signal callers nine out of ten times I trust you’re going to make the right decision So I don’t want to tell you what to do and ruin the game as timeout How powerful is that when you’ve coached your guys? So well that when they ask you for advice you say you make the call man. That’s great You’re on the field and I’m not.

That’s like ideal management situation. Oh, it’s beautiful. It’s a biblical principle. You know, if you’ve been trusted with little, you can be trusted with a lot. There it is! Jason, keep reading, please.

As he always says, coaches mess up games more than anything. And I think him allowing us to do that, for one, it makes us want to study and understand the game to take accountability to our coaches, to our teammates. And then I think, two, it allows us to just play free. Go out there, study the game, and do what you think is necessary. I think once you’re able to do that, good or bad, it falls on us and we take that responsibility.

I think that’s why you see us playing so fast as a defense right now, because if something goes wrong on the field, we don’t have to look to the sideline. How does this apply to business owners? Well, if you’re a business owner, you want to role play with your people so well, they can’t get it wrong. So let me give you an example. We have, I don’t know, dozens of people that reach out to me a day to be like, they want coaching. Now Julia or the team members have to vet these people. So if you’re out there listening right now, and you’re going to know if you should fill out the form or not, okay, I’m going to tell you what we’re doing. We’re looking for diligent doers only. So as an example,

if you’re the kind of person who is looking to start something, that’s one point against you if you’re a startup. Now if you’re somebody who already has a business that’s doing more than a million dollars a year of revenue, that’s a point for you. It doesn’t mean you’re excluded, it’s just a point. Because it’s very, very, very, very hard to build a successful company. So again, nine out of ten people in America do not ever start a company.

So every year, only one out of ten people start a company. Okay, so it’s only nine percent of our population actually starts a company. But of those that don’t fail, just ten percent of those who do start a business don’t fail. Because remember, ninety percent of startups fail, and only one out of ten people ever starts a company. So statistically, it’s a.0081 percentage chance that you will be a successful entrepreneur.

That was encouraging. So what happens is, if you’re a startup and you sound like this on the phone call, let me just cue up. This is what, if you sound like this. Just like you pull in and you just get spit right out of them. You just drop in and just smack the… That’s another negative point for you.

So a lot of times, Julia will talk to someone and she’ll say, so tell me about your business idea. And if you’re listening out there, I’m not going to mention your name, but you have to know this is crazy because you know this. If you’re the listener who did this, you know who you are. But this person fills out the form and a member of our team hops on the phone. They said, so what is your business idea? Well what I want to do is like, you know,

basically I want to denuclearize a submarine so that way we can provide fresh water for the Israelis who are being right now under totalitarian regime of the Palestinians. So wait a minute, step one, you want to buy a nuclear submarine and demilitarize it. This is a true story. Yeah, because then they’d have nuclear power and then you could use that to desalinate the water thus providing fresh water for the Israelis. Do you have a background in nuclear energy, military?

No man, I work at Jimmy John’s. True story. I will say, I’ll give him credit for, no offense to Jimmy John’s workers, but in order to understand the desalination process, the only reason why most people can’t desalinate water is it takes a crap load of energy. So I can see why he would need a nuclear submarine, but at the same time like how is that a business? So we’re it wasn’t said we were looking for people have a business model. That is solvent

I’m not going to try to come up with an idea If you’re looking to take your idea and turn it into a business from a startup perspective you need to go to Tony Robbins Yeah, because Tony will talk to you about these things But if you’re looking if you already have a business model like you’re a dentist you’re a doctor you’re a lawyer. Basically, you have a mousetrap, and you’re just trying to make it better than the competition. You’ll like me a lot.

Right. Because I’ll give you proven systems. True. But I can’t teach you. Like the show on Shark Tank? You have a great product.

You don’t have a company. Right. You don’t have a business yet. If you are thinking about being on the Shark Tank, don’t reach out to me, because it’s not a good fit. I’m looking for existing business owners.

Now, you can attend our workshop if you want, but if you’re trying to secure funding to make your business work, again, not a good fit. So if you’re trying to secure funding, you’re in the idea phase, you don’t have a business model, not a good fit. Now, if you’re doing at least $100,000 a year of revenue, then maybe we talk. But her job is, there’s only one of me, and I’m going to do every 13-point assessment. So her job is to vet and to filter to see if you’re a good fit. Now we had somebody I talked to this past weekend who’s a multi-millionaire who wants

to start their next business. That’s fine. I just don’t want to talk to people who are having a hard time with consistency in their life and try to teach them how to run a company. Because Jason, what happens if you’re trying to coach somebody who is having a hard time being consistent and just being on time for a meeting?

If we’re on a fundamental level, we’re having a hard time being on time for our meeting. What happens? Well, the relationship gets weird because as you are trying to teach them consistency, it’s one of the most important things that we can teach is being consistent is going to make your business grow. But if we’re constantly preaching something they’re not doing, they get offended in a

way. And they’re like, well, how, why would you talk to me that way? I’m doing, I’m doing my best. I am showing up for the last 15 or I got some of the items done or you don’t understand it was a, it was a hard week. And you’re like, Hey, it’s okay.

Kemosabe. Like, we just want to make sure we get you on that path. And the more you push them and the more that they don’t want to do it, or with the cognitive dissonance is there’s something wrong. As an example, my dad got Lou Gehrig’s disease and then

passed. I didn’t miss payroll one time. Or I didn’t miss any of my meetings. And you could have. Could have. Most would say I should have, but I didn’t.

Because I have a responsibility to the employees, to the customers, and to the families of the employees to make sure that their paychecks clear. They get paid. As an example, when I’m sick, I have a sick day, I show up to work. I take DayQuil.

I’ve seen it. You’ve seen it? Yeah, because consistency is king. Now, Luke 16.10, Dr. Breck was sharing, says, whoever can be trusted with very little can also be trusted with much. And whoever is dishonest with very little will also be dishonest with much. That’s Luke.

The Bible, it’s from the Bible, it’s the book of Luke, chapter 16, verse 10. Now, fun factoid number 10, this comes to us via the Patriot Way hotline. Not in any way endorsed by the Patriot Nation, but again, the only reason I like the Patriots is because of the Bill Belichick systems. I’m not from New England. I didn’t grow up liking them. My dad didn’t like them. I have no loyalty geographically. I don’t have a family member

who once played for them. And my loyalty extends to that of Bill Belichick. I’m kind of wanting them to, on the back of the jerseys next year, you know, because on the front it says Patriots. From the back, I wish it would just say Belichick on everyone’s jersey. That’d be awesome. So fun factoid number 10, the Patriot way. He was a wild man in college. It’s just incremental philosophy. Please read, Jason. Yep, so from Things You Might Not Know About Bill Belichick.

11 Things You Might Not Know About Bill Belichick. That’s part of the link. 11 Things You Might Not Know About Bill Belichick from the Mental Floss article. Back to you. I’m excited to read this. Before graduating from Wesleyan University in 1975, Belichick was reportedly the polar

opposite of his current reserved persona. Classmates recall that a president of the Kai-Sai fraternity, the son of Navy’s football scout in future NFL Hall of Famer could usually be found in the vicinity of frat guys peeing on rival houses and blasting soda machines with a shotgun Billy bill really so this might have been bill and in college like hey guys Let’s go over to the other fraternity and blow up their soda machine with a shotgun. I could see him doing Guys let’s go pee in the other fraternity house.

But again, people do have the power to change, but people do change seldom. So we all have to start somewhere. But I think that’s pretty incredible where he came from. Fun factoid number 11, the Patriot way. He was once public enemy number one in Cleveland. Tell us more about Bill Belichick from the Mental Floss article.

Jason. Another one of the 11 things. Before moving to the Patriots, Belichick spent four years as head coach of the Cleveland Browns. When he cut popular quarterback Bernie Kosar from the roster, Belichick was so reviled by Cleveland fans that he began to receive death threats. So did Casey Coleman, an area broadcaster who defended Belichick’s decision.

Both men got FBI protection until the furor died down. Okay, Dr. Breck, I know with my team, we have a large number of people. This just happened last week. A member of the team asked me, can I bring another person to the holiday party, Christmas party? I said, what do you mean?

They said, well, I know I get to bring one. It’s me and my date, but can I bring somebody else? And I said, no. I said, why? Well, because it’s $60 a head and I’m paying. They said, well, I’ll just pay myself.

I said, no, you can’t do that because then I have to report it as income. So essentially, I have to pay income tax on your friend attending, and we only have accommodations for about 400 people at the Christmas party, so you can’t bring them. Oh, they were outraged.

Now, they apologized by the end of the day, and I’m glad they did, because they probably wouldn’t be working here anymore, but they were mad. I mean, they were irate about it. They wanted to bring their significant other to the party,

which is fine, and somebody else. Dr. Breck, have you ever had to upset people to hold them accountable at drbreck.com? Sure, yeah. What kind of things upset customers and or employees when you have to be a stickler about a certain thing? Well, you know, we’ve got things that are in writing that people just want to overlook.

And so when it comes… Is being on time a problem? Not typically for my crew now, but it has been in the past. Back in the day. Let’s go back 16 years. When you try to hold people accountable who have never been on time in their life, what

happens? Well, of course they push back. So again, it comes back to that consistency. If I’m doing it, I’m never going to ask somebody to do something that I’m not willing to hold myself accountable to. So I think that’s a big part of where it’s got to start.

But yeah, I mean, if you’ve got something that is clearly delineated, you’ve got the parameters set, and they’re just crossing them here there The only a lot of people who don’t who passively aggressively don’t want to use the checklist the company has right? They just draw a line through all of the things on it and write done. Yep. I see that a lot I get to have a meeting tomorrow with somebody that is is not I think some of that’s happening with the checklist Oh

Unbelievable and then this is what that meetings like So come over here, I want to talk to you about the checklist. See, you got to use the checklist, or you’re going to be sleeping with the fishes. You’re going to be out in the concrete shoes, you’ll be floating around at the bottom of the ocean down there. Uh, boss, why do you have that lead pipe? I got the lead pipe, it’s like a teaching tool.

It’s a pointer, if you will. I’m going to point this lead pipe at your kneecaps. Uh, boss, why are you pointing my kneecaps with a lead pipe. It’s a way to demonstrate to you to see no pain, no gain. I’m here to teach you. No, but seriously, people feel like that, but you don’t do that, but people feel like that’s what it’s like.

Even if you give any correction to a lot of people get irate, so good luck to you there. It’s alright, it’s part of it. Bill Belichick, fun fact number 12. The Patriot Way, the man, the myth, and the nicknames. Jason, what say you for the Mental Floss article? Ooh, since beginning his NFL coaching career in 1975 with the Baltimore Colts, Belichick

has assumed several identities in the league. Stinson, Detroit, and Denver led to the nicknames Boy Genius and Punk. In New York, Bill Parcells called him Doom and Gloom. Bill Parcells. Bill Parcells, sorry. Who, by the way, I’ll show you when we get off the show.

He sent me a text message telling me he won’t be on the show. Bill Parcells. Are you gonna frame it? Huh? Are you gonna frame it? Frame my text? Yeah. I probably should because he, I mean, he was Bill Belichick’s mentor and I got a text directly from Bill Parcells telling me he won’t be on the show. Which is one step closer to him being on the show. And then I said, well maybe in the future and then he ghosted me. So, but he messed up and gave you his number. Well he did not. Somebody, I just say a source Very close to Mr. Parcells.

Now you say, Colleen, how do you book your guests? Oh, through only the most intense naiacal focus. That’s true. I mean, I work my way to get these people on the show, and sometimes, I believe our listeners deserve to have the best guests, and sometimes I get rejected. Let’s go back to this real quick.

The nicknames. Read some of the nicknames again. Yeah, so we’ve got, so students in Detroit and Denver led to nicknames such as Boy Genius and Punk. Is that a good nickname? I think that’s a good name. What’s the next one?

Punk. Is that a good one? It depends. If you’re from Seattle or… That’s Grunge. Oh, okay.

Because maybe this guy’s name is Punk. It seems a little bit opposite. You just get spit right out of him. You call me Punk? You just drop in and just snap it. Whop-a!

Whop-a! All right. Okay, Jason. Continue reading, my friend. Continue. Let’s go on to the next fun factoid here. Next Bill Belichick fun factoid.

This just in from our home office. Now by the way, if you’re out there looking for Bill Belichick fun factoids, you can Google search right now, mental floss, 11 things you need to know about Bill Belichick and you can find them. But Bill Belichick fun fact number 13, the Patriot Way. Bill Belichick has forked over more money in fines from the NFL than any other coach. Jason, back to you. After a Patriots employee was caught videotaping defensive hand signals from the New York Jets in 2007, the NFL slapped Belichick with a $500,000 fine, the largest in league history and roughly 12% of the $4.2 million salary

he reportedly earned that year. But let’s talk about this for a second. Let’s say that Bill Belichick, okay let’s pretend Jason you have a camera, and Dr. Breck calling plays? I would be able to start to see patterns and I could… But only if you watch the footage. Exactly. So this is where it takes it to the next level. Not only did Bill Belichick’s team film the other

coaches talking, but they had somebody who was a professional lip reader who was reading what they meant and then sending it to Bill who then could relay it to the team within 10 seconds so they could actually act on it. See, and I was thinking hand signals, and then they see what is that scheme and setup for the defense.

And so they’re like, you know, reverse engineering it. But yeah, it would take a little bit of time. Now, my understanding, again, you’d have to look this up, is it didn’t say in the rule book that you couldn’t film the other team talking, hire a lip reader to read what the other person is saying and to real-time provide that feedback

to the coach who has memorized the other team’s playbook so he knows what to do. So imagine this, you’re like, guys, come in. Coach, we’re going to be running the ball to the, we’re going to be running the Z42 option, the Z42. And then the coach goes, okay, they’re running the ball to the left. I mean, holy crap.

I mean, that’s like spy level. That’s why it’s called spy gate. But again, that’s, I mean, I don’t think a lot of teams would have the discipline needed to actually pull that off, even if they did film. But Bill Belichick, why is he paying fine? Jason, why did he have to pay a fine?

Because he did something that the league didn’t like, and he owned up to it and said, OK. You showed me that video. I never would have noticed this, but every time the ball is close to him, if it goes on the sideline, he’ll just take it and chuck it. Now, there’s a little bit of entrepreneurship. That’s right, Bill Belichick, when the ball comes out of bounds a lot of times he’ll throw

the ball because it’s hard to hike the ball if you don’t have the ball. So it’s kind of a game stoppage. Now if you look in our ceiling, don’t mention the name of the company. You see that sign right there? Oh, I see it. Oh, I’ve got hundreds of those signs.

Let me explain to you. One of our competitors was stealing the signs for one of our companies. And we caught him on camera doing it. So we confront the guy, hey dude, stop stealing our signs. And he says, well, he’s kind of a redneck-y kind of guy, let me get into it. He says, well, I tell you, it’s just war.

Business is war and you can’t stop me from taking my signs. You can’t prove it. I’m like, well, I got you on video footage, buddy. It’s war. And he’s super mad because his business is just losing. So one day he woke up and discovered that hundreds of his signs were missing.

Now I don’t know where they are. I cannot find them anymore. They used to be available on the road, and now they’re not. It’s probably just the wind. And if he were to ask me what happened to the signs, I would tell you I don’t know after things go in the trash where they go.

Maybe they go to a landfill, maybe they get burned, I don’t know. But I can add one right here as a piece of memorabilia to remind myself that business is war. And I probably would get a fine from whoever if they discovered that I did that. But when you have a business, the goal is to win. To win!

Don’t pick a war you can’t win. Right, don’t steal my signs, buddy, because I’m going to take all your signs. And this was years ago and the signs just keep disappearing. I don’t know how. I don’t know how. It’s like somebody is still thinking about how much that made them upset.

Somebody’s having that thought right now. Who is taking these signs? And I would say, I don’t know. Jason, Bill Belichick. Bill Belichick, fun fact, number 14, the Patriot Way. Outwork everybody regardless of how much you get paid. This comes from the CNBC article, how Bill Belichick got his first NFL job at 23. It paid $25 a week, which is $123.20.

How old are you, Jason? I am 26. Okay, so let’s role-play this. You call Dr. Breck, and you say, Dr. Breck, I want to come work for you. And Dr. Breck says, well, I’m not hiring, buddy. And then Dr. Breck, he offers to work for how much, Jason, per week? $25 a week.

But in today’s money, that would be how much? $123.20. So, Dr. Breck, you hear this guy, who’s pretty sharp, says, I’m willing to work for how much again, Jason, per week? $123.20. Would you take him up on it?

Yeah, I probably would. I could find something for him to do. So Bill Belichick, though, please understand this. He worked for $25 a week? My man! Continue, Jason.

New England Patriots head coach Bill Belichick reportedly earns more than $10 million a year, but he started out at the other extreme. Belichick’s first job in the NFL with the Baltimore Colts paid practically no money. It was 1975 and Belichick, then 23, had just graduated from Wesleyan University after shooting stuff with a shotgun. A college coach of his put in a good word with Ted… Why do you say that name? Marchabrota? Marchabrota, there you go. Nice.

The head coach of the Colts at the time, Bill Belichick, interviewed with Marchabrota and told him he wanted to work 14, 16-hour days and that he’d do anything his boss asked him to do. Ian O’Connor reports in his 2007 book. So he said to the coach, I’m willing to work 14 to 16-hour days for basically free. Okay, continue.

Marchabrota thought the kid sounded sincere enough and took him up on it. The gig, which involved everything from analyzing game film to driving the coaches around and working the Xerox machine, was originally unpaid. Still, Belichick’s eyes, it was a sweet deal. I got three meals, a bed, and a lot of football, he told O’Connor, and that was all I really wanted at the time.

Think about this for a second. If you’re out there today and you’re wanting to start a company, and Dr. Breck, in your case, you’re trying to start a relationship with a potential customer. Tell the listeners about the deal you have going for the first time customers. So for first time customers, you can come in and receive an examination, an x-ray, that first treatment, all at no cost, no obligation.

And you’re a chiropractor. Yes. Why would you offer it for free the first time? Because I know if you allow me the opportunity to essentially interview with you, you’re going to feel better, you’re going to like what we do, you’re going to see that I’m a normal guy and it’s not so scary, and you’re going to want to come back.

You’re going to want to stay. You’re going to want to invite your friends and family. But you had to make a no-brainer deal to get people to try you out. Sure. And have you grown? How big is your waiting list right now?

How far in advance are you booked out? I think right now we’re about seven weeks. Seven weeks booked out. Jason, you should tell a client that. That right there is a bragging story. You’re booked out for 7 weeks in advance?

I think that’s right. Yeah, 7 or 8 weeks right now. Because it’s a hot deal! True. And Bill Belichick was willing to offer a no-brainer, which was, I’m willing to work 14 to 17 hours per day for $25 a week.

Somebody out there should write that down. What are we making an hour? I’m not a mathematician. That’s crazy. That’s crazy. That’s very little something.

It’s like 50 cents an hour. I think in 50 cents it’d be like… It’s less. Yeah, that’s crazy. All I’m saying is if you’re out there today and you are not getting customers, create a no-brainer.

True. A no-brainer offer. Now Jason, where do people push back on the no-brainer? Often times it’s, can I afford it? Is it going to cheapen my brand? What does that mean?

It’s just… A lot of people are afraid to give up a good quality service or good or product for cheap because they feel like it’s worth more. Why? The inverse of that is like, well, I mean, the why is because one, they’re just, they’re scared. But like with Elephant in the Room, we do a great haircut, we have an awesome service,

and I would think it would be dumb for us not to give it away for a dollar. I’ve been to other barber shops that offer something similar, but the only downside is now I’m paying 40 bucks to be unsure, but with us, I’m paying a dollar and I’m wowed. And by the way, I have mystery shops from our competitors in Tulsa that are high end men’s grooming lounges. And one, it was a disaster.

And it was like 50 bucks. Oh yeah. But I tried it. I’m like, whoa. I mean, it was bad. Now I tried another one.

They did a very good job. But they were really late. And again, it was like full price. Now the problem is when you’re bad and it’s full price. Now I went to another one that was great and it was full price, but I would not have gone there.

I’m just not that curious to try out something. If I’m not guaranteed I’m going to like it. I mean, Dr. Brick, you see this all the time. People, you know, you go to a restaurant that might cost $100 a head. Have you ever been to a very expensive restaurant and it’s terrible? Yes, I have.

And how do you feel after you’ve dropped $100 per person on a meal that was terrible? You feel robbed. Yep. Now, what if the first meal was 90% off? Right. Or half off?

That would lessen the blow. Yeah, I think oftentimes you grade the meal on a value scale. So if you pay far less for it, then it doesn’t taste quite so bad if it’s not great. But yeah, if you’ve not had a wonderful experience, not had a great meal, and yet you still paid a premium for it, you really feel dissatisfied. I find that a lot of people are afraid to get learning opportunities.

Let me give you an example. When I started DJing, I would tell people, I’ll DJ your party for a dollar, and you just have to pay me the remaining balance if you’re happy. You can pay me as much of the remaining balance or as little as you want based on your satisfaction. So I’d tell the customer, the average DJ in Tulsa is charging $500 for the show, or $600 or whatever.

I think at the time the average DJ was charging 600. So I’m going to go out there and I’m going to do the best I can, but I’m going to DJ for a dollar. I’ve got a wife, I’ve got a life, I’ve got things, I’ve got obligations. And if you think I’m good, you can pay me whatever you want to pay me. And if I’m not, you can pay me whatever you want to pay me.

How does that, Dr. Breck, free me up to get better as a disc jockey? Well, because you’re going to have more opportunities, because nobody can say no to that. And then you’re going to grow, you’re going to get more experience, you’re going to learn, you’re going to get better and better, you’re going to figure out what the client wants so that you can get the remainder of that paycheck, and the next thing you know, you’re killing it every time.

So, okay, again, so Jason, do you think that Bill Belichick is a better coach now than he was when he was starting out at the age of 20, was it 23? Yeah. Oh, and he absolutely is a much better coach. And I did do the math, and it was less than a quarter an hour. Less than a quarter per hour, Bill Belichick started his career.

Jason, what is our next fun factoid? What’s the next Bill Belichick fun fact? So it’s fun fact number 15. And where do we get this information from? This one is another mentalfloss.com article, part of the 11 things you might not know

about Billy Belichick. Okay, continue reading, my friend. So as a high-profile sports figure, Belichick is often approached by car dealers with offers of free vehicles in the hopes his celebrity will provide them

with greater visibility. While it’s hard to turn down free wheels, Belichick does. He buys his family’s cars only from Ferrell Volvo in Southboro, Massachusetts, a dealership owned by his college friend, Jim Ferrell. By the way, if you look up Bill Belichick, you will discover that he is fiercely loyal. Very, very loyal.

Why does that say a lot about somebody, Dr. Breck? Bill Belichick will not take an endorsement. He won’t take a free car from Mercedes or from Lexus or from Lamborghini. He will only drive a Volvo from his college friend. He buys from his college friend’s dealership. Why does that speak to who Bill Belichick is?

Well I think it comes back to trust. I mean loyalty is such a lost characteristic currently, especially in our current society. And so, yeah, I love that quality. You know, because when you have that loyalty, then you have a greater amount of trust. And the next thing you know, I mean, the sky’s the limit on that relationship. Now I want to tell the listeners a little fun factoid that’s not one of our fun factoids,

Jason, because I know so much about Bill Belichick. It’s just stuck in my head. Bill Belichick’s favorite restaurant is Mission Barbecue. All right? Mission, okay. It’s in Annapolis, which is the home of the Naval Academy, Annapolis, Maryland.

Do you guys know why it’s his favorite restaurant, Mission Barbecue? The food’s good, but why does he like it? It probably… they sing the national anthem every single day at lunch. Wow. They stop the restaurant and they sing the national anthem, and he loves that. Yeah.

Because they’re on a mission, and they’re standing up for what’s right, and for our military. And his father was in the military. Uh-huh. But Bill Belichick did one of his first sit-down interviews, which Dr. Rick, you’d love that interview. But he did that interview at Mission Barbecue to give his friend’s restaurant good PR. So the only sit-down interview he’s done in a long time is at Mission Barbecue.

And Jason, why did he say it has to be there? The first sit-down interview? Yeah. Because it was an environment that he enjoyed, that he was comfortable in? Kind of right. Also, did he want to endorse them?

Yes. He wanted his friend’s business to get a little bit of… So was it his friend ahead of time or did he become his friend because he liked his restaurant my understanding is he became his friend because he liked the restaurant yeah and he liked how patriotic they are but he went out of his way to give his friend good PR and you didn’t get paid to do it

he did not get paid an endorsement that you could hardly afford right now Jason let’s go to our next fun point fun fact to it our next fun bill Belichick fun fact is what fun fact number 16 the Patriots way doing time to help stop crime from the 11 things you might not know about bill belichick article Yeah, belichick uses his offseason time to do humanitarian work And he’s particularly interested in rehabilitation of our incarcerated population Belichick has worked with former NFL great Jim Brown on the a mayor

I can program and leading aid and support to prisoners as well as paying visit or paying visits to gang members for talks on how to avoid violence. Why does he do that and why did you just now discover that he does that? Why is it that nobody knows about that? Why does he do that? What do you think, Jason? I would say, one, he does it because he is a coach at heart.

There it is. He wants to be able to coach people no matter what their situation is. It’s like why he takes in undrafted people. He finds value in them and he is that one source, that one person saying, you can do it, here are the tools to do it, here’s how you can get better, you don’t have to be stuck where you’re at. And the second answer to that is why people don’t know about it, because he doesn’t get

on social media and brag about it, he does it for a good reason. Patriots Fun Factway number 17, Bill Belichick, Fun Fact number 17, the Patriot Way, too busy winning games to be in video games. What do you got here, Jason? Fans of the long-running Madden NFL video game series might be perplexed whenever they call up the Patriots head coach. It’s never Belichick. What?

It’s never Belichick. Okay, continue. But an anonymous character named Josh Moore, sometimes the more generic N.E. coach, is used. For a game officially licensed, it’s a strange decision. While Belichick typically avoids queries as to why, one possible answer might be the fact that he hasn’t joined the NFL Coaches Association. Quick time-out. He’s the only NFL coach who is not a member of the NFL

Coaches Association. Why is that? Now if he was a member he would get paid a percentage of the Madden revenue. Okay. So he’d make a couple hundred thousand dollars a year every year if he would just sign the piece of paper. Mm-hmm. But you know why he’s not a member of the Coaches Association? No. Breck, what do you think? I’m guessing they have certain guidelines he doesn’t agree with, want to follow. He wants to beat you. He doesn’t want to be your friend.

He doesn’t want to share ideas. He doesn’t, he’s not sentimental about being a member of a fraternity of coaches. He wants to beat you. He wants to trip you when you’re walking. He wants to beat you. And that’s what he’s looking to do.

So it wouldn’t make any sense for the head of the Israeli military to hang out with the head of the Palestinian military and go over game plans. Nor does it make sense for me to serve on a board that is run by my competition. So you have a business that’s called a fiduciary duty to not, say you have a partner, okay,

and the two of you team up to start Elephant in the Room together. I, as a partner in the Elephant in the Room hair business, I have a fiduciary, a.k.a. a legal duty, to not compete with myself. To not aid and abet my competition.

So that’s how Bill Belichick views it. He doesn’t feel the need to team up with you if you’re a company. Brick, why do you not sit down with other chiropractors every single day and share with them your plans? Again, I want to win. But could you? I mean, did you ever get calls from other chiropractors like, hey dude, you want to do a luncheon? There’s actually a lot of camaraderie with chiropractors.

So you guys are friendly with them? In medical school, a lot of times you’ve probably heard stories about how it’s really cutthroat and it all depends on, you know, you want to be first in your class and your residency depends on your ranking in the class. In chiropractic school it’s very different. It’s definitely more collaborative. We don’t see one another typically as much as competition because we have a greater mission

to extend chiropractic and the wellness model across the board to a greater amount of the population. So on a nationwide level you’re trying to team up. Right. But the guy across the street, you’re probably not going to give him tips. No.

Now, Bill Belichick, fun fact number 18, the Patriot Way. Bill does not waste time with unnecessary technology. Jason, he does not waste time with unnecessary technology. Read to us the fun fact from the Mental Floss article, please. Having been involved in football since watching his dad in the 1950s, Belichick isn’t one to abandon or isn’t one to abandon what works after trying some tablets to arrange his plays and other data on the sidelines Belichick was seen smashing one to the ground in October 2016. Sorry Common

As you probably noticed I’m done with the tablets. He told media. There’s just two or they’re just too undependable for me I’m going to stick with pictures which several of our other coaches do as well Because there just isn’t enough consistency in the performance of the tablets I just can’t take it anymore. Mmm here we go this is Billy. In seasons recent the NFL has certainly cracked down on any tremendously outward

displays of emotion on the field so what about this you’ll notice Patriots coach Bill Belichick just taking it out on his Microsoft Surface tablet during a recent loss to the Buffalo Bills. See the NFL is in the middle of a four… By the way, if the NFL wants all the coaches to use this technology with Microsoft… The NFL is in the middle of a $400 million five-year deal with Microsoft to exclusively use the tablets on all NFL sidelines.

I’m the same way. I can’t stand watching salespeople use a PowerPoint on their iPad that doesn’t work 100% of the time. Get that crap out of here. I see so many businesses. There’s one business in particular, you know what I’m talking about, that has an online sign-in crap when you go there to cut your hair.

So you’re standing right in front of somebody and they say, do you want to sign in online? No. No, I want to sign in offline because I’m talking to you. Oh, sign in online. And I watch a 45 and a 50 year old man try to sign in and it doesn’t work consistently. It’s just stupid.

When a pen and paper works just fine. Have you been to the Olive Garden recently? No. Oh my gosh, the waiter kept handing me the stupid tablet thing. And I’m like, he goes, will you just swipe your card right here? So I swipe my card, it doesn’t work.

Swipe my card, it doesn’t work. I’m like, hey, can you just take my card and go swipe it? What? What? I mean, seriously, it’s like, instead of asking me what I wanted, he hands me the tablet so that I can choose what I want?

Just make some freaking eye contact. I mean, have you seen that crap? I have not, but that to me is a great way to not get a tiff and live on the technology. Breck, have you seen people hiding behind that freaking technology? Yes, I have. And actually, our last experience at Olive Garden was laughable for our entire family.

The waitress was just doing a terrible job. Just checked out. Olive Garden has been doing it. By the way, if you’re listening right now and you’re a member of the Olive Garden family, I go there a lot for the salad. But I want to tell you something.

That salad versus the poor customer service, it’s like… There’s a tipping point. There’s a tipping point. And what’s happening is I’m seeing these new employees hiding behind these iPads to take my order, and it’s not working. You hit play, and there’s like a video, and it’s like…

You hit play, and it’s like, do you want the… It’s like the taste of Italy lasagna? No, I don’t you hit like play and you can like learn about your food. Have you seen that crap? Get out of here. I don’t learn the tour of Italy you get there. No. I don’t know. I don’t want that I want a human to talk to me Frick unbelievable Jason. What’s a bit? What’s the bill Belichick fun factoid number?

19 I believe 2019 fun factoid at the age of 67, or at the age of 67 years old, Bill will still outwork you. New England Patriots coach Bill Belichick turns 67 today. Quick time out here. He was born on April 16, 1952 in Nashville.

It’s really funny. There’s an interview with Julian Edelman. They’re asking what time Bill Belichick gets to work. Right. And he talks about how as a rookie he used to stay late. So one night he’s there late and he goes into the workout room and Bill’s on the treadmill watching game film at like 11 o’clock

at night. So he’s like, so I’m going to go to the hot tub area. So he goes to the hot tub area and when he goes to the hot tub, Bill’s in there. And he’s like, he never leaves. He’s trying to impress to be the last guy out. So then when he goes to leave, he runs into Bill again, who’s just now finally leaving

at like midnight. But he’s tried to beat him to work, like 5am or 4am, and he’s already there. So they’re trying to figure out when does he actually leave. He didn’t leave to go home, he just went to grab a bite to eat and he’s coming right back. He will outwork you. Now Bill Belichick, fun factoid number 20.

The Patriot Way. Football is in Bill’s blood. Jason, what say you? He is the son of a coach. Belichick’s father, Steve, was an assistant collegiate football coach, primarily at the United States Naval Academy, and taught his son the finer points

of the sports from an eagle eye. Okay, so again it’s a passed down tradition. He watched his father coaching and that’s where he picked it up. Bill Belichick, Fun Factory number 21 in honor of Deion Sanders, number 21, the Patriot Way. Most he has won the most Super Bowl games of any other coach. He has the most Super Bowl wins of any other coach.

Jason, back to you. Yep, so he stands alone with Super Bowl wins. Belichick has led six Patriot teams to Super Bowl titles, the most won by any coach in history. Former Pittsburgh Steelers coach Chuck Knoll is next with four. Okay, think about this for a second. He has the most Super Bowl wins. Dr. Breck, in your mind, when somebody has the most Super Bowl wins, does that make them the best or near the best? What are your thoughts on that? It does.

It makes them the best. But a lot of people, Jason, don’t want to talk about the facts. No. Not at all. This is interesting. This is a coaching moment for the listeners out there. A lot of my businesses, like DJConnection.com back in the day, was the largest wedding entertainment company in Tulsa. And people would like to criticize me all the time at chamber events. They’re like, that company wouldn’t even allow you to meet the DJ before your wedding.

It’s the only company you couldn’t meet the DJ before the wedding. Well, then I’d sit down and explain to somebody, I’d say, hey, Sarcasmo, the only reason you know my name is because I’m dominant. If I was not good, you wouldn’t know my name. But all the DJs back in the day, you’d go to someone’s wedding, if you worked for me, and they knew that at the wedding you do your best job, you follow the systems, you follow

the checklist, you follow everything. At the end of the wedding, I as the owner will call the bride and say, how happy were you with the DJ’s performance on a scale of 1 to 10? And if you rated your DJ a 9 or a 10, the DJ could double his money. The DJ could make a bonus. But if the DJ got a poor review, then they made less money.

So the bride and the groom and I had a relationship. We had a triumvirate. We had a triangle of trust. Where it was, I’m going to do the best I can to train these guys and get them out there. But if you’re not happy, they’re not going to get paid very much. So unless a guy wants to commit paycheck suicide, he’s going to do a great job.

And they did. Right. But people always want to criticize people at the top. Yep. Nobody criticizes somebody at the bottom. So if you’re out there, and you’re a business owner, and you’re not being criticized by

your competition, you’re probably not winning. Nope. All right. So Bill Belichick, fun factoid number two, the Patriot Way. He could not play well, but he can’t coach Jason. Let’s say you yes Although possessed of a precocious football intelligence

He was a limited football player who received no interest from top division colleges and instead played center and tight end at the smaller Wesleyan University Middletown, Connecticut is Wesleyan University a college powerhouse there dr. Breck no not not last I checked. Usually in Division I football you have the Florida Gators, or Oklahoma State, or Alabama, or OU, or Michigan, or Notre Dame, or USC, UCLA. You don’t hear a lot about Wesleyan University.

But he is a great coach. How is it possible you can be a great coach and not a great player? How can it be, Jason, that I can coach our stylists on how to provide a great service, but yet I can’t cut hair? How is that possible? Because a lot of business owners get hung up right there.

They say, I can’t possibly teach my team how to be a great stylist if I can’t cut hair. How do we do it? Well, you understand what it takes to have a good wow experience. I mean, you’ve detailed it in your books. You’ve baked it into my brain, all the other coaches’ brains, your clients’ brains. You understand what is needed for any customer in any industry to enjoy the service or product

or whatever. And then we hire great people like Spencer who know how to cut hair and then they teach our stylists Yeah, yeah You hire people who are already good at it and then also people who are coachable that way you can teach them and then they Can teach the next generation now bill Belichick fun factoid number 23 for the folks scoring at home the Patriot way Bill was an assistant coach for five teams

Jason back to you Yep So he moved on to assistant coaching positions during the Detroit Lions and the Denver Broncos before joining the coaching staff of the New York Giants in 1979. After being fired as the head coach for the Browns, he took the assistant coach position for the Patriots and Jets with Parcells. People don’t know this.

He was an assistant coach for the Patriots and for the Jets underneath Bill Parcells, who has rejected me via text. Dr. Breck, people forget how long Bill Belichick paid his dues before he became a head coach. This guy started coaching. He was an overnight success after 20 years. Right.

It must be nice. But Greg, talk about that. How long have you been a chiropractor? Going on 16 years now. How often do you get approached by a young whippersnapper chiropractor right out of school who wants you to teach them the secrets?

Well I was at a conference last weekend and yeah, there were a few. They approached me. Yeah, they wanted to know the secrets. How did you become a 10-year overnight success? Now I could give everybody out there the proven strategies needed to get to the top of Google.

You’ve got to have the most content, the most reviews, the most canonical compliance, and the most mobile compliance. But Jason, when you know what to do, it’s up to you to actually do it. Yeah, you have to consistently do it. And you have to reconcile in your mind,

like Brett keeps saying, it doesn’t happen overnight. He is a 10 year, 12 year overnight success story. He’s been hammering the same things, knowing what to do for the past decade, and that’s why he’s where he is. That’s why the Oxifresh franchise is so successful for franchisees. You can buy a franchise for under $40,000, and they’re top in Google. So if you type in carpet cleaning quotes right now, do a search for carpet cleaning quotes right now, and you’ll find Oxifresh at the

top of the Google search engine results, because for 12 years they’ve been writing content! Now if you do a search for Berj Najarian, that’s Bill Belichick’s personal assistant and chief of staff, I come up top for that. If you do a search for Bill Belichick’s number one fan, the number sign, I come up top for that in Google. Jason, why?

Because you spent the time and did what you needed to in order to get there. And on today’s show outline, Jaron McKnight and I have collectively worked on, I’ve been reading Bill Belichick books for years. And I had Jaron pull up articles and links, and we’ve been working on this. Jason, there’s 48 pages of outlines here. It looks like even more.

I’ll be honest, it looks like at least 80 pages. It’s a lot. So I’m just saying, as people say, I want to be top in Google for the name Bill Belichick. Well, you’re probably not going to be top if you do like one article. Because you’re going to have to lock yourself in a room for 40 hours. Now, Jason, how much money do I get paid as a result of being top in the world for the

phrase Bill Belichick’s number one fan? I would assume nothing. Right. And why do I do it then? So you can be top. So people can find you.

Why else? Why else? Because you’re a sick freak. And you like the competition. That’s the only reason. It’s just fun.

I love winning. I love it. It’s not even something like, I don’t even know how many people are competing against me. There’s somebody out there who’s saying right now, I’ll tell you what, he’s not even from Boston. I’m the number one Bill Belichick fan.

I’ve got a Bill Belichick tattoo. I’ve got a Bill Belichick poster. I’m the number one. I’ve got the bobble head. I’ve got the hoodies. I dress like this at work.

I get mocked at work because I cut off the hoodie sleeves. Nobody is a bigger fan than me. I’m like, well that might be true, but I’m top in Google. Because of the maniacal amount of research that goes into this Jason What’s the next big belt big bill Belichick fun factoid the Patriot way one small step for the Giants one giant leap for Bill Kind so he served as special teams coach and then linebackers coach before being promoted to defensive coordinator by head coach bill

Parcells in 1985 they would eventually win two Super Bowls for the New York Giants in 1987 and in 1991 with both of them coaching. Dr. Breck, can you explain what a linebacker’s coach does and how it’s maybe different from a defensive coordinator? So the linebacker is kind of like the quarterback on the defense. They are the captain, the one that’s directing traffic for the defense.

And so the linebacker’s coach is responsible for them being in the right place, making sure that the rest of the team is in their correct place, that they’re doing their job. So it’s a more specific role than just the defensive coordinator, which is setting up the scheme for the overall defense. You know, they’re the ones that are crashing heads as the running backs coming through. So if they don’t do their job, the whole thing falls apart.

Okay, Jason, I want you to talk about this for a second. I want you to think about this for a second. Being promoted from an assistant manager to a manager is kind of a big thing. Yeah, it is. And for our listeners to make this actionable, I see a lot of people that won’t promote somebody

from an assistant manager to a manager unless they can cut hair or unless they have the golden resume. But here’s a guy who played football at Wesleyan who got promoted, but a lot of people won’t promote people based upon the merits

of the work they get done. They only promote people based upon their resume. Talk about that for a second because we promote people based upon the results they produce. Most people don’t do that in the world of business. Talk about that.

If you’re somebody out there, you only promote people based upon the size of somebody’s resume. Well, you’re going to be promoting them based off of something that is 85% of the time a lie, so you kind of have to crunch those numbers. But that’s one of my favorite quotes we have in both Elephants and Thrive. Correct me if I’m wrong, it’s Carnegie. He says, as I get older, I watch what men do

and care less about what they say. Yep, so it’s the same thing. It’s like if Breck is our employee and he’s just crushing it, like he’s a stylist and on his resume that he submitted months ago, it might not say he’s had management experience,

but, or like Carly is a really good example. She has just made her way up to master trainer because she started as just a stylist and then you realize she can command the team, she can delegate checklists, she wows her customers every single time, she’s always early, she is driven to do whatever task she needs to do and never once said, hey I want to be a manager. She came in as a stylist and

just got stuff done and now because of that she is being promoted and then eventually will probably… I see a lot of bosses though Jason that only promote people if they’re pretty. I’m being serious though. I see a lot of bosses that only promote pretty women or men with big resumes. A lot of people promote people based upon how they look. I’m not talking about racism. I’m talking about just this weird…

It’s called the halo effect. There it is. Explain what the halo effect is. So the halo effect essentially means that if you find a positive quality about someone, you assume other positive qualities that they possess. So if you think they’re attractive visibly, then you think that they’re also smarter.

You think that they’re also more capable and more responsible or other positive qualities. You just attribute to them without any rationale at all. Which is how Jason got promoted. I was about to say. You’re so pretty. Oh, God.

I don’t know. Oh, well. No. If so, your glasses strength needs to be up to a lot. Right now, I’m like looking through the Hubble space satellite in my right eye right now. I got some thick lenses, so.

Hey, you’re an attractive man. Your wife is very lucky. Okay, fun factoid number 25. The final fun factoid of today is part one of what I believe to be a five-part series about Bill Belichick’s greatness. Bill Belichick’s facts.

Bill Belichick quotes. We’re going to give you so much Bill Belichick knowledge that you cannot get in college. You’re going to become a super manager as a result of implementing these management systems. People from all over the world are going to be sharing this podcast going, hey buddy, we need to become better managers and this podcast teaches the moves. Jason, what’s the next fun factoid?

So it says Bill Belichick had the opportunity to coach under the head coach Bill Parcells. It’s like we talked about before, Bill’s head coach for the Giants, the Jets and the Patriots was Bill Parcells. I want to make sure everybody understands that he was mentored by a great coach. So if you’re listening right now, what does that mean? You need a great coach in your life, and if you have employees, you need to be that great

coach. So if you’re out there listening today, and you’re not getting coaching from somebody, I’m not talking about hiring me, I’m talking about if you’re stuck at the bottom of Google, hire Bruce Clay. Bruceclay.com for $8,000 a month. They’ll help you.

He wrote Search Engine for Dummies. Hire him. Hire him. If you’re stuck with your PR right now and you don’t know what to do with your public relations, hire Michael Levine. He was the PR consultant of choice for Nike, for Prince, for Michael Jackson, for the Clintons,

for the Bushes, for Pizza Hut, for myself. And for four grand a month, he’ll help you. Or you can hire us, but we only have 160 spots. So find somebody, find a neighbor, find a friend. Find somebody who’s had success, somebody who’s gone to the top of the mountain, and have them teach you the path they took to get there.

But don’t take advice from randos. What happens if you get advice from randos? You lose. I’ve watched that with clients that I’ve coached. I’ve watched that with people in my life after I became an implementer and I’ve learned your system.

For me, it’s easy to say, hey, find yourself a Dr. Zellner. Find yourself a Dr. Breck. Ironically, find yourself any doctor, apparently. Find somebody who is winning, not just where you want to be. Find somebody who is winning and has a system, and don’t be afraid to ask them how they got there and take notes, sacrifice time, get up and meet them in the morning, knowing you’re

not going to get paid, but you’re going to get paid in the knowledge, because if you just let a bunch of other people tell you how to run your business, it’s not going anywhere. By the way, I don’t want you to intern for me. I don’t want you to. I’m going to tell you this right now. I’ve got a lot of people reaching out to me, dozens of people a week reaching out to me

about interning. Let me explain this to you. If you want to intern for me, understand I don’t want you to intern for me. If you want to intern for me, just understand I don’t want to. So don’t tell me, this is what’s funny, people say I’m willing to work for free, but how much guaranteed training will there be? What? Could you fill out paperwork that shows to my college what I’ll be doing? What? Could you, I mean is there any position that’s paid?

What? One guy went as far as to say, can you come to my college and meet my professor so he can see whether you’d be approved? No! Make it easy for the person who’s mentoring you. Say you have to do nothing.

I’ll just shadow you. I’ll be a fly on the wall. I’ll pick up the trash. No caveats. Don’t make your mentor do something. They don’t want to mentor you.

Come on now, man. Seriously, be serious about this. Don’t ask the mentor to do a bunch of work in order to qualify to be your mentor. Now, we come back. Part two of the Bill Belichick series, we’ll be talking about fun facts number 26 through 50. And then part three will be 51 through 75. And then part four will be 76 through 100. And then through 102. And then we’re going to get into Bill Belichick quotes. And this could take us weeks, but there’s so much knowledge in here. And I’m telling you, if you struggle with management,

today you can do two things. One, you cannot apply what you’ve learned and just keep going as it is. Or two, you can listen to the show, take notes, and ask yourself, what do I need to do to become a more effective manager? Because once you nail the marketing and the accounting. It comes down to managing people. My name is Clay Clark. I’m a business coach. That’s Dr. Breck. He is a chiropractor and a great chiropractor. Check him out at DrBreck.com. That’s Jason Beasley. And if you were on the video version of today’s show, which

we currently don’t produce, you would see why it’s easy to have promoted him based upon nothing but good looks. Good looks only. Now without any further ado, let’s wrap up today’s show with a boom. Here we go. 3, 2, 1, Boom! Stop what you’re doing and think about this for a second. What would happen if your company was suddenly able to generate exponentially more quality

sales leads? That would be incredible! What would happen if your company came up at the top or near the top of the Google search engine results? Well, I would just feel overwhelmed with all that business. How many thousands of dollars in lost sales or millions of dollars in lost sales are you

missing out on simply because your potential customers can’t find you when they go online to search for the products and services that you offer? I refuse to think that thought because I don’t want any more business. Unless you are a dirty communist that hates money, my new book, Search Engine Domination, will help you grow your business. In my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate the search engine

results. What do you mean by dominate? You see, in my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate search engine results. Download your free e-book copy today at thebestseobook.com. I repeat, that’s thebestseobook.com. My name is Amy Baltimore and I am a CPA in Covington, Tennessee. I’ve been working with the Thrive team now for about a year.

One of the first things that they did was to update my website and my search engine optimization. I prior had a website, but I was not being found on Google. And all of my new business was coming through referrals from friends, family, et cetera. And right away, I started to see results. People were calling and coming in,

saying that they found me on Google. They just Googled CPA near me, and there I was at the top of the page. And so, it’s been a great help to my business. Again, you can download your free e-book copy today at thebestseobook.com. Hey, this is Dustin Huff.

I’m with Keystone Harbor Marina. We joined Thrive back in January and have been working with these guys for about seven months. During that time period, we have moved up our Google rank through reviews and SEO processes that we’ve compiled through these guys. Our leads have gone from about four week to now 165 a week.

So the process works. I will tell you from experience, once you begin, you have to stay with it. As long as you continually do this, week in and week out, month in and month out, you’ll continually grow.

The system works, but nothing works unless you do. You’ve got to take some action. Download the e-book for free today at thebestseobook.com. Hello, my name is Daniel with Daniel’s Heating and Air here in Amarillo, Texas. The way Google has affected my business, we have got a lot of calls from Google. Right now it’s July and we’ve had the best month ever and it took us

about eight to ten months to get on top of Google and I’m glad we did. Remember nothing works unless you do. You have to go to thebestseobook.com today. Download the e-book for free. Just download that e-book for free and you’ll be off to the races. Hi my name is Christina Nemis. I’m the owner and operator of Angels Touch Auto Body and Detailing in Bourne, Massachusetts. We have been working with Thrive and their coaching for, let’s say, eight to nine months. And it took us about six months, five to six months, to get on the top of Google, and with

their help with the website and marketing and the SEO and retargeting ads with Google. And it has been phenomenal. We just have light and day business coming in, phone calls coming in, walk-ins, referrals. It’s just through the roof and we couldn’t be happier. At the moment we are up 50% this year from the previous year and not only is that part of our own hard work and diligence but also with the help of Thrive and what they’ve done for us and getting us on the top of Google and all their knowledge and coaching.

And yeah, so super grateful, super pumped to see what the future holds for all of us. Thank you. This is your year to thrive. Success you will find. Today is your day.

And now is your time. Lazy hands make for poverty, but diligent hands bring wealth. Proverbs 10 4 I’m here to tell you, you can do it if you can just motivate yourself. 12 Damascus had to cut off a few, so on the day D you and I could rendezvous. A misshapen tree that I had to prune, I had to make cuts to be here daily at noon.

So, like a powder wave of knowledge monsoon, I could rain on the parades of those without a U. Are you the next Rockefeller or the next guru, or the next Dr. King who’s changing the rules? When walls are in your way, would you run right through? Like a running back, force the one that’s up to you? I remember my days back in the dorm room Toon to the gloom like the temple of doom

Overwhelmed with the doubts that try to consume I hoped for the future that I could pursue But from the mountain top now, I can conclude That you have what it takes if you want the view to work. This is your year to thrive, success you will find. Today is your day, and now is your time.

It’s your year to thrive, success you will find. Today is your day, and now is your time. This moment is profound, construct above the ground. Your road might have been rough, but what you got now is now We’re here to pick you up and to even show you how But you gotta be resourceful with that old plow plow

Started from the bottom, but I worked my way up Cause by 4am I always been prayed up Rise and grind, now’s your time, don’t give that up You gotta get it, don’t quit it, till your seeds grow up Seriously, it’s your year to thrive Success you will find

Today is your day And now is your time. If you’re here to thrive, you will find. Today is your day, and now is your time. We all have a wish and we all want to win, but we cannot begin without self-discipline. If you fall on your face, get yourself up again.

Teach yourself to close, not fail with a friend When the storm’s getting rough in this God-end game You only be there with yourself and what you believe We believe in you, but not as much as God does If you’re going through hell, he’s got nothing but love Apply what you’ve learned, increase what you’ve earned

And in due time, you got money to burn Apply what you’ve learned, increase what you’ve earned And in due time, you got money to burn Sing it! Apply what you’ve learned, increase what you’ve earned In due time, you got money to burn

In due time you got money to burn With the speaker for miracle, I’d like to shout down the doubters Kill the weeds that be giving you dream flowers Empower you to devour All the obstacles that make your sweet dreams sour As for me, I used to stut stut stutter

But now I’m on the microphone smooth like butter If I can do it, I know you can too But you must stick to it like postage do And while Merton’s on the chorus, singing what he sings I’m encouraging you to dream big dreams Today is your day, and now is your time

This is your year to thrive, success you will find Today is your day. Come on. And now is your time. Sing it, Martin. Today is your day.

Now is your time. I realize I can’t sing like that, but I can talk and play the woodblock. OK, if you guys need me, I’ll just be over here. Dr. Z, on today’s show, we’re doing part two of Bill Belichick’s number one fan 102 Bill Belichick facts and

75 notable quotables my friend. Are you fired up? Yeah? How is that has that been verified that you are the number one fan? I believe I am America’s number one fan There’s somebody out there who’s rocking a Bill Belichick tattoo right now who would disagree with me But the point is he is a management master, and we’re gonna break down his management moves. Oh, let’s do it. Yeah, starting here in about five, four, three, two, one, and… Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses.

Welcome to the Thriving Timeshow. 3, 2, 1, here it is! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here.

We started from the bottom and we’ll show you how to get here. Yes, yes, yes, and yes. Dr. Z, it is ecstasy when you are next to me, and I am fired up about breaking down the Bill Belichick management systems. May I ask you an honest, will you answer honestly? Sure, let’s do it.

Okay. How many hoodies have you cut the arms off of? Zero. Well, how can you even proclaim, I mean, Andrew, follow me up on this. Yep. How can you proclaim to be Bill Belichick’s biggest fan if you don’t said rock the cut off hoodie attire.

Article 2-7 of the Bill Belichick Fan Club states to look for loopholes like Billy B does. Who wrote that? Who wrote that? Okay, well there you go. Okay, so what we’re going to do now is we’re going to be breaking down these fun facts

about Bill Belichick. These are all being taught to you so that you can become a more effective manager. That’s why we’re doing this okay, because he is a phenomenal manager, so bill Belichick fun fact number 26 is coming in hot The Patriot way bill was always able to create one or bill was able to create one of the strongest defenses in the 1980s Luke give us the fun factoids coming at us hot from the encyclopedia Britannica. Yes, so

capitalizing on the presence of future Hall of Fame linebacker Lawrence Taylor, Belichick developed one of the NFL’s most dominant defenses of the 1980s. In four of his six seasons as coordinator, his Giants defenses ranked in the top five of the NFL in yards and points allowed and were integral,

I can’t say that word, integral, integral. You just keep going, we’re just feeling the flow. Oh, we’re riding the ball, we’re good. To the team, two Super Bowl victories during that span. Okay, so Z, let me tee this up for you. Lawrence Taylor was known to be a difficult person.

Some would say that he was on a lot of drugs during the vast majority of his NFL career. He was, especially later on, but yes. And still, Bill Belichick let him play. And there’s somebody out there who has an employee on your team right now who’s a little crazy, but they get it done. Talk to me about the balance of when you decide to punt somebody and when you’ll let a crazy

person still be on your team. That is a balance of a business owner for sure. When you have a rock star, i.e. a Lawrence Taylor on your team, they make twice as many cold calls, they close twice as many deals, they come up creative that’s just over the top like, that’s the one we’re using for this pitch. We all have one of those, or if you don’t that’s important

Maybe you should but a lot of times I come with some quirks and and when I say quirks It may be a little late. They may be a little talk back at e. They may be a little this I may be a little attitude sometimes and and oftentimes you just put up with it because their performance So outweighs that someone asked me one time clay, and I know you’ve been asked this a bunch, too When do you know enough is enough? When do you know and you know what?

You’re the only one that can decide that. And when you wake up, when you go look in the mirror and you say to yourself finally, you know what? I’ve had enough. Then, up until then, you’ll put up with all the jackassery because the performance is really the bottom line.

That’s our scorecard. That is our money in the bank, profit and loss, winning in business. That’s what you’re going for. So like the New York Giants, they had a rock star defensive end, Lawrence Taylor, and he set the new standard for sacks and just dominant defense. But there’s somebody out there that fires somebody in their office the very moment they

irritate them, and then they end up working all the night shifts because they fire people emotionally. They have a very low threshold for Jack Ashry that if it’s the moment of… You know what I mean, though. You know people like that. I do know people like that, and so sometimes you have to swallow your own pride…

Swallow the pride. And put it through the filter. What have I always said, Clay? What’s best for the business. Sometimes it’s not always best for you personally, but what’s best for the business. Now, it can’t get too much, and that’s why the Lawrence’s Taylors eventually move on

down the road. That’s why a lot of those employees that give you grief, they over-deliver, get so entitled that they finally, finally just have to say, see you later alligator. After a while, crocodile. You know what else you say? You always say that you want to do what’s best for the business.

Right. And I have audio of you saying something else you always say. Let me know. I’m curious. I’m curious. You know what they say.

See you broad to get that booty ackle. Lay her down, smack her yackle. I say that a lot, I think. I don’t recall. Apparently I do. Now Bill Belichick, fun fact number 27, this just in from the Patriots way Bill Belichick

help desk here, Bill’s first head coaching position was for the Cleveland Browns. Luke, what say you? As a result of his success with the Giants, Belichick was named the head coach of the Cleveland Browns in 1991. After leading the Browns to just one winning season in five years as head coach, Belichick was fired shortly before the franchise relocated to Baltimore and became the Ravens.

So here’s the difference between the Browns and the Patriots. When he’s coaching on the Patriots, Bob Craft has his back. So Bill Belichick says, you know what, we need to bench Drew Bledsoe, who was an all-pro quarterback. He said, we’re going to replace him with Tom Brady. On the Browns, he said, we need to bench Bernie Kosar.

And the Browns management and ownership got upset with him about it. Well, sure they did. He was their star. So he wanted to bench their best player. And for the Browns, the ownership didn’t back him, but the Patriots do back him. Can you talk about how important it is to not undermine your employees, your managers?

It goes to the org chart. I think one of the things I learned the most when I was in corporate America back a long time ago. Shunda. And that is what not to do. And what not to do is to go against the guys that you’ve paid money and you’ve hired them to make those decisions. You see, what happens is, is that

when you hire someone to make those personal decisions and they come at you and they say, this is the decision we need to make and here’s the reason why, and you don’t let them do it, then you’re effectively saying, I don’t respect you. I hired you for this position, but I’m not going to equip you for this position. And so therefore, it’s just a matter of time before the ways are parted. It does not go well for your organization to put a manager in charge and to undermine them daily.

What happens is that it’s not fair to fire them if you’re not going to give them the tools to succeed. So if you take away the tools, and then you hold them responsible for the decisions you’re making, I mean, where’s the fairness in that? The last time the Browns won a playoff game was when Bill Belichick was the head coach. That’s like 20 years ago.

And the Browns, it doesn’t matter who the Browns hire, they undermine them constantly. There seems to be some of that in the organization. That just starts at the head and goes down. But you know what’s funny is that it’s a new Browns organization. Well, I believe their general manager, their current general manager, hasn’t figured out. I think he’s a good guy, he knows how to bring in quality talent.

Now it is, can we find a coach that can insist on discipline on the field, and can we get everybody rowing in the same direction. And Andrew, I think what’s going on, I think the keyboard has unplugged itself from the USB drive, and that must be fixed immediately, otherwise this Bill Belichick show could be going sideways. Now, while we’re having a little pause here for your keyboard, I’ve got a fun fact for you.

What’s that? Well, every year, at the beginning of November, in the thoroughbred horse industry, we have what we call the Breeders’ Cup. The Breeders’ Cup. The Breeders’ Cup. A cup for breeders.

It’s a series of races for two-year-olds, three-year-olds, four-year-olds, and however old you want to run them, on the dirt and turf, going short and long, age appropriate, age sensitive, so like the three-year-old girls can run against the girls and the two-year-old boys run against the two-year-old boys, right? Right. Well, there was a colt this year that I was baffled at his name.

And he was one of the favorites in the two-year-old boy race. If he were to win, he would be the early morning favorite for the Kentucky Derby, right? So this horse’s name was Eight Rings. Eight Rings? Eight Rings. Named after Billy B?

Named after Billy B. He got two rings with the Giants. Luke just pointed that out earlier on the show. And he got six rings so far. Wouldn’t that be horrible? I mean, you name your horse eight rings, and then Belichick wins the Super Bowl again next year, and now he’s got nine rings, and you go to the Kentucky Brewery, and you’re

like, I’m out. You’ve got to put that horse down. You’ve got to put that horse down. You put it down. I guess you could have been prophetic and called him nine rings, thinking, well, before he’s done running, I’m sure Bill will have another.

I’ve got a little bit of a fun story for you. Isn’t that cool? Eight rings. That’s what I got to get. Can I tell you something about the Breeders’ Cup that you might not know? What’s that?

You know, we have five kids. Yes. And typically before I do what you do to create kids, I’ll go grab this red Solo cup. Oh, yeah. And I’ll take a sip of water or something. Yeah, and I know you’re going to…

This is my breeder’s cup. I did not know that. Unbelievable. Wow, you’re right, I did not know that. The breeder’s cup. And I put on eight rings and get down to business.

You put on eight rings, stretch and just get after it. Okay, alright, so what we’re going to do now is we have time for one more fun fact before we take a quick early break here Bill Belichick fun fact 28 the Patriot way Bill was a proud member of the New York Jets for one day For one day this just in Luke. What say you? Parcells retirement from coaching at the end of the 1999 season Belichick was promoted to the Jets head coach, but he resigned after just one day at the job.

Rather than notoriously doing so by writing, I resign as HC of the New York Jets on a piece of paper shortly before taking the podium at a press conference and announcing his departure, citing discomfort with coaching a team that was up for sale. Yeah, he just did not want to coach. They were up for sale, really? There was a lot of speculation the team was going to be sold, and that’s what was

going on with the Browns. They were talking about moving to the Ravens. The Browns became the Ravens. They were talking about moving the team. He didn’t want to be a part of a team that was a moving target. He didn’t want the leadership changing, the ownership changing, so he was the head coach

for a day. That’s the Jets, right? I don’t know the Jets for themselves, what I’m trying to say. There was a lot of discussion they were going to be sold. I see. He just did not want to be a part of that thing.

That’s kind of crazy. Now, I heard my rumor mill has a little bit different reason. Okay, what do you got? With that he was offered the say-so and personnel, and then they pulled that away from him. Is there nothing to that horrible story? I cannot disagree with what you just said.

All I can say is that the facts that I have been able to gather for today’s show… Don’t waste a good story. What you’re saying, there’s a lot of speculation around that. I cannot hop on a show like this and say you were wrong about that kind of thing. I’m just bringing hard facts that I can prove. Oh, I can just say dirty little rumors then and not worry about it.

Perfect. Yeah, you’d totally fine. Now, Bill Belichick, factoid number 29, the Patriot Way. A day after leaving the Jets, Bill Belichick joined the Patriots. Luke, what say you? After leaving the Jets as head coach for a day, he took the head coaching position at

the Patriots less than a month later. Okay, so think about this. He left the Jets to go coach the Patriots. All right, so Z, let’s talk about this for a second. Let’s make this actionable for the folks out there. Why do you, assuming that Bill Belichick really did not want to coach the Jets because he didn’t want

to work on a team that was moving, why do you as an owner have to decide to set a tone of stability for your team? If you were thinking about selling your business, why do you not want to tell all your employees that you’re thinking about selling your business? It causes a lot of unease. When your employees have unease, I mean, right now, Clay, this is going to sound horrible, but most employees are only working about half

the time they’re there. Oh, get out of here. Yes. And so, when you cause unease, what you’re doing is you’re giving them more things to worry about, to think about, other than the job at hand that they’ve clocked in to do for you.

And so, it starts the rumor mill, and then pretty soon you’ve got more people around the ice cooler talking about things they shouldn’t be talking about, speculating, whispering. And it’s just not good for a team. You want to make sure you know where the business is headed, and how it’s headed, and how it’s going, and that the owner is going to be there, be part of it, and that’s what you signed up for.

And so when someone comes in and says, oh wait, we may be changing things, moving the business, changing what we do, I don’t know, something, selling to somebody, and who knows what they’re going to do. Moving to a new office. I remember we relocated our elephant in the room from 16th in Boston to 17th in Boston. And I can’t tell you how many members called and said they had heard we’re going out of

business. We upgraded to a bigger location after being in business for five years and so many of them were like, yeah, I heard you guys are going into business. That’s the rumor. And it’s because I didn’t get ahead of it. My bad.

I didn’t get ahead of it and put signs up that said, great news, we’re expanding. And apparently, somebody in my meeting started talking to customers, someone who was in my meeting, heard part of the story that we’re moving, and started telling customers, yeah, it looks like we’re moving.

I don’t know what’s going on. I know what’s going on. And that was before I could get the signs up that said, great news, we’re expanding. And so you just, as an owner, to make this actionable, you have to create a culture of stability.

And you also have to have a keyboard that works well. So we’re going to take a brief break. I’m going to fix the keyboard. Then we’re going to come right back. I can’t really wait. Here we go. Oh, I love that transition. Don’t you like that old school Batman transition? Yeah, you know, I love Batman. Oh my God. I am Batman. See, I love this show. We’re now going to talk more about Bill Billichick. Facts. Okay, put your pants on.

What do you think the relationship was that Batman had with Robin? I think it was kind of a… What was that relationship where it’s like, hey, put on your underoos, buddy, follow me around? I’m not sure if it was a father-son or big brother-little brother or maybe uncle-nephew. I’m just saying, at what point were you… If you said to me, Clay, I want you to come over tonight.

Okay, cool, what are we doing? We’re going to be fighting crime. Okay, cool. But step one, I want you to put on some yoga pants, some tights, and then on top of those yoga pants, put on some Speedos, and then meet me. I’ll be in the back wearing my cape.”

I’m like, okay, there’s something going on there. I’ll tell you, to put on a real skin-tight shirt with a big C on the side of it. There’s just something going on. And then, how oblivious were the people of the time where they’re like, is that Bruce Wayne? Bruce, is that you?

No, it’s not me is not me really well you sound you don’t sound like you at all I guess it’s not you it can’t be it’s not me those are just thoughts about Batman that I have but let’s continue here so we’re talking about bill Belichick is any is it a coincidence that you thought about Batman as we’re doing the bill Belichick thing I think you and I have a very non homosexual Batman Robin relationship absolutely you know I think, but at the end of the day…

Is Bill Belichick like a Batman? Is he like a Batman? Is he like a Batman? Is he a boss Batman? I think he is kind of like a Batman. That’s what I’m saying.

Yeah, he’s great. He’s also like a Commissioner Gordon, too. He does everything. Now, Bill Belichick, fun fact number two, the Patriot Way, a day after leaving the Jets, Bill Belichick joined the Patriots. Luke, what say you?

Upon Parcells’ retirement from coaching at the end of the 1999 season, Belichick was promoted to the Jets head coach, but he resigned after just one day at the job, rather notoriously doing so by writing, I resign as head coach of the New York Jets on a piece of paper shortly after he retired. So think about this, he resigns from the Jets, and then he goes and coaches the Patriots. But see, he takes over the Patriots and leads them to a record of five wins and 11 losses.

And he decides to bench their starting quarterback and replace him with Tom Brady. Now I want to make sure the listeners are getting this idea. Most owners would have fired their coach when they go 5-11 after benching their best player. Most owners would do that. This is why I feel bad for Mr. Kitchens, the coach of the Browns right now, because he is leading the Browns right now to a record of two wins and how many losses?

Six, I believe. Two wins and six losses. I don’t care if you’re Bill Belichick or Jimmy Johnson’s first year with the Cowboys. How was that? Jimmy Johnson’s first year. Not good.

So, Z, talk to me about backing the people that you hire to turn the ship around. Well, you have to give them time and the tools to do it. You’ve got to back them. They’re either your guy or they’re not your guy, or gal, for that matter. What happens is that oftentimes you’re hiring somebody new because there’s been some dysfunction and some things that have been done wrong.

That cannot be corrected overnight usually, most of the time. It takes time to do it. As long as you see it headed in the right direction, that’s the key, is it headed in the right direction. A lot of times, I want to know, like in business you want to compare year to year, month to month, you want to compare those numbers.

You may not be where you want to be, but are you headed in the right direction? Jimmy Johnson’s first year as the head coach of the Cowboys, he led the Cowboys to a record of one win and fifteen losses. Oh yeah, that’s when they, did he have Troy, Troy is a rookie his first year, right? I cannot confirm or deny that. You would probably be more accurate.

Luke, Luke, somebody, somebody get in there. But I would say this, think about this for a second. Again, Zeke, so many people right now are calling for Freddie Kitchens to be fired, and I’m just saying that we live in a microwave society and we forgot that even Jimmy Johnson, the great cowboy coach, the next year led the team to a 7-9 record. The third year, they went 11-5.

Right. Calm down! Calm down! Calm down! Calm your jets. Somebody should write this down right now and say, you know what?

I need to give my guys some time. I see business owners that promote someone. Andrew, you see this. They’ll hire someone to be a salesperson. And how many hours do they give the person before they’re fed up with them, they’re tired of them, it’s time to fire them?

A lot of times it’s the first mistake, and then the other bigger thing is that… The first mistake. You see, the first time the sales guy doesn’t close the deal, it’s like, oh. The bigger thing is that there’s never any training, and so they’re not getting anything. So you have to train them, you have to show them what to do. But wait a second, selling’s easy, just get out there and make it happen.

Just go do it. Come on now. Talk to me about, see, how do you… I walk on hot coals. Talk to me about training a salesperson. I mean, this is my process I take people through.

I say, let’s listen to some recorded calls from people who do it well. Then let’s watch footage of someone doing it well. Then let’s have you shadow someone who does it well. And then let’s have you go out there and attempt to do it while somebody is basically shadowing you or auditing. So within a week, you get good.

But I see a lot of owners that just throw in an operations manual, a sales guide, and say, here’s the book on sales. And by the way, if you have any questions, read The Ultimate Sales Machine by Chet Holmes and the Bible. Go get them. And the problem started, though, the problem started before the person was hired.

Here’s what happened. That person came in and sold themselves that they were an awesome salesperson, that they could rock this. They were closing time. One more close makes the money. I close everybody’s face.

Right. So they come in and they pump themselves up. Otherwise, they wouldn’t have gotten the job, right? I mean, you don’t want to hire someone who comes in and says, I know nothing about sales. I have nowhere to even start.

And if you could just teach, you know, take a couple weeks and really teach me, I’m sure I could figure it out. No, they come in and say, hey, listen, I’m your guy. I’m the sales guy of the year. Come on, yeah. I’m the GOAT.

Come on. Oh yeah. So then you go, well, this guy’s got it going on. He’s got it going on. So I’ll just hand him the manual and he’s going to rock on with it, right? Right.

Right? Right. And therein lies the problem. You’ve got to really treat them as if, even though they’ve got the enthusiasm, they sell the right things in the interview, you read the resume and a bunch of them don’t put all the truth on the resume.

Only 85% of the time, according to Inc. Magazine, do people lie on their resumes. 15% of the time. Positive stuff here. They don’t turn one-handed, they just have a real short… Here is Bill Belichick, fun factoid number 31, the Patriot Way, since promoting Tom Brady to the starting quarterback position.

The team has never had a losing season. Luke, what say you? He then turned to little-used second-year quarterback Tom Brady, who proceeded to lead the Patriots to an 11-3 finish in an improbable postseason run that resulted in the team’s first Super Bowl title. Now, a little fun factoid, and I want to have Z break this down.

Bill Belichick is famous for going to these, you know, these combines, NFL combines, and being the only guy not using a stopwatch. And people are like, why are you not clocking the guy’s speed? He’s so fast. Bill’s the only guy who doesn’t really care how many push-ups you can do or how many times you can lift 225 pounds, but he’s looking for character.

And Z, you do the same thing. You look for character and then you train up that skill. Please explain to me why Bill Belichick would bench an all-pro quarterback who completes the ball accurately often, who is going to the Pro Bowl every year but not winning games. Why would he bench him for a little-known guy from Michigan named Tom Brady, who really didn’t play a lot of college football because he was, for the large part, a backup for really

good players in college? Why would Bill do that? Well, I’m not sure exactly why, but may I guess? I’ll guess. Okay. I would think that Bill, with the team not having a very good year before, probably realizing

that Tom was going to be his guy. Tom was going to listen to him. I’m sure if he told Tom, hey Tom, walk over hot coals, Tom’s going to walk over hot coals for him. What happens sometimes is when you inherit someone who’s a superstar, a little entitlement goes with that.

You know, hey, you buy a business and Billy here, he’s the number one salesperson, has been the number one salesperson for years. He’s going to let you know how this thing runs up in here, okay? And so sometimes you go, you know what, Billy, I know you’ve done great. I know you’re an all pro in your position, but you’re not my guy. You’ve demonstrated time and time again, you’re not my guy.

I’m going to give this young man, who seems to in all the meetings and all the being there early, probably staying late, hanging out, putting in the effort, listening to me, nodding and saying, yes sir, yes sir. If you say do it like that, sir, that’s how I’m going to do it. I would imagine that if that kind of energy was around, and I’m imagining, because I have a very active imagination, then he would have said, listen, even though you’re an all-pro, I’m going to show the team, Jack Welch has

in his book, a good public hanging, really. So if every player in the Patriots sees Tom, I mean, sees Bill Belichick, bitch the starting quarterback, the all-pro, the big deal, the big kahuna, for an unknown, and the unknown’s biggest calling card is that he’s Bill’s guy. Now the first year Bill Belichick had Tom Brady holding clipboards. He was a benchwarmer, he was a backup. He demonstrated his work ethic and then he benched Drew Bledsoe.

Now again, how do we make this actionable for our listeners? If you’re out there today and you’ve got somebody on your team with a great resume but they can’t deliver, replace them with the person who has the best work ethic. I agree with that totally. And really to put it in perspective with like what Bill stepped into, it would really be if you bought a business and you inherit employees, you’re going to have some employees in there

that are the rock stars, the all pros, the Drew Bledsoe’s if you will. And so you’ve got to be careful because a lot of times they’ll think you’re working for them. And I’m not sure exactly what Bill’s and Drew’s relationship was, but I do know that Bill was maybe a little desperate to get the thing turned around. And he wasn’t getting whatever he needed to get from his quarterback, he was not getting

from Mr. Bledsoe. It’s interesting, because Drew Bledsoe now comes to most of their games, you’ll see him on the sidelines, and it appears as though he’s realized, perhaps they’ve won a lot of Super Bowls without me. Maybe I should have listened. Yeah, I think there’s a little bit of that going on.

I don’t know, but I feel like there’s a little bit of that going on. But it’s neat to see the relationship has been repaired after all these years. Now there’s another Bill Belichick fun fact, number 32. This one’s going to blow your mind, Dr. Z. Here we go. The Patriot Wet.

Bill Belichick is the only coach in the National Football League who is not a member of the National Football League’s Coaches Association. Thus, he does not receive any money, any monetary compensation for the use of his likeness because he’s not allowing people to use his likeness. So when you play Madden, you know Madden, 2019, 2018, the only guy you’re not going to find in that game who is a coach is Bill Belichick.

Thus, it causes him to lose thousands and thousands and hundreds of thousands of dollars, actually, per year. Currently, the head coach for the Patriots in the Madden game, his name is Josh Moore. He’s also had Hal Offamer, Griffin Murphy, and N.E. Coach. Those are just a few of the names, because Bill Belichick will not let the game use his playbook and he will not let the game use his likeness, and he refuses. He’s the only coach who refuses to network with the other coaches.

He’s not a member of the association, and whenever he’s been asked about it, he’s sort of flirted with the idea that he’s trying to beat the other people, and he doesn’t see a whole lot of value in comparing notes. Z, does that make any sense to you? Do you kind of get his mindset there? I do get his mindset, but I will say this.

I know that’s been his pattern in the past, but there seems like there’s a sneaky good coach coming on, a young man. Josh McDaniels is his boy. That’s his guy. But Sean McVay. Sean McVay, I heard Sean McVay and him were in the Super Bowl last year.

Sean McVay, coached the LA Rams, Los Angeles Rams, and I hear that they had some working together at the draft times, that they’ve had a lot of deep conversations. Let’s say why this is, though. I’ve heard multiple interviews with Bill talk about this, but basically, Sean and McVeigh and Belichick share the same schedule. Those guys both are the first ones to their facilities.

I mean, those guys get there at 3 in the morning, 4 in the morning. They’re maniacally obsessive, and I think Bill Belichick sees in McVeigh a younger version of himself and has decided to help him But I don’t think the other coaches are at anywhere near the level of Belichick Why do you why do you think he’s decided to help him? That’s that’s a big because he competes against him. They were in the Super Bowl against each other I think it’s because he honestly loves the guy’s work ethic bills like fiercely loyal

And I think when he found out how hard that guy works and prepares. I think he just wanted to help him really yeah Huh so a Batman Robin here again? Yeah, I think, again, I don’t think Bill wants to sit down and have a talk with the coach of the Steelers. What’s his name right now, the head coach of the Steelers? Tomlin.

Tomlin. Probably a great guy. I don’t think Bill Belichick has the mental stamina needed to sit there and explain to Tomlin. Okay, step one, don’t pay your stars a bunch of money. Step two, stay off of social media.

Step three, don’t do anything that you want to do. Step four, quit being a players coach. Step five, quit being pals with your teammates. They’re just philosophically not even in the same conversation. I don’t think Bill Belichick could handle mentoring Rex Ryan. Hey, step one, quit talking about how great you are when you lose.

Right? I mean, these other coaches are just so predictably wrong that I think Bill Belichick just couldn’t handle it. I think he and McVeigh are very similar animals. Very similar animals. So, I can understand him not wanting to turn over his playbook to Madden organization.

Or if I was him, I would turn over a playbook that’s not my playbook. Oh, the dirty playbook. The dirty playbook. And, or just a playbook. I mean, come on. They’re all plays are plays, right?

But the idea, though, that he’s leaving all that money on the table because he won’t take advantage of- Living around those other coaches just irritates him. I wonder what they do. So, probably in the game, they have a coach there, kind of face all scrunched up, little cut off hoodie on, and you know, marching up and down the field.

No, it’s like just some dude in his 30s, it appears, and they just basically, because he won’t let them use his likeness. Also Bill doesn’t like video games. I think he’s annoyed by them. I wonder why. Probably the same reason I am.

I think it’s just jackass for you in the highest order. Time wasting. Nothing’s more sad to me than seeing an adult who says, I couldn’t get my accounting done. Why? Because I was playing video games. I’ve heard this.

Because I was playing Madden all night. I’m serious. I’ll often, often, and it’s like, really? You can’t get your homework done and pay your bills because you’re playing video games? You know the number one rule I taught my children, well maybe not the number one, but one of the top rules I taught my children, and they can quote it, they’ll know what I’m going

to say if my kids are listening to this show, they’re going to go, oh yeah, I know what Dad’s going to say. Can I try? Can I try? Yeah. Can I guess?

Sure, please. Work hard, play hard? Work hard, then play hard? Right, work first, then play. Work first, then play. Right.

In other words, get your work done, then play. You don’t mind the end zone dance. It’s not getting your work done because you’re playing. You’ve got it backwards. You don’t mind the end zone dance. You just want to get into the end zone first.

Bingo. There it is. You don’t do the end zone dance on the 10-yard line. Unless you’re Leon Leck. Woo-hoo-hoo! Spiked gloves.

This guy’s dropping the ball for the end zone. I’m like, dude, seriously? You got like two more steps. I mean, it’s crazy. Now, Belichick, fun factoid number 33, the Patriot Way, finding and developing players that nobody else wanted.

I’ve got a big list here, Luke. Go ahead and read the list of people that he has gone after that nobody else wanted who have gone on to be very successful. Randall Gay, Brian Hoyer, Brandon Bolden, Malcolm Butler, David Andrews, Jonathan Jones, Jacob Hollister, JC Jackson, Gunnar Oshevsky, and Jacoby Myers. So, two of our starting wide receivers are undrafted this year.

This year the Patriots picked them up. Gunnar Oshevsky from Division II, Bemidji State. Another example would be our cornerback, JC Jackson. He’s been doing great. Undrafted. He’s one of the shutdown players out there in the NFL.

A great defensive player. And undrafted. Jacob Hollister, we’ve since traded him away, but he did a great job as a tight end. Playing there in 15 games as a rookie for the Patriots. Jonathan Jones, another defensive back. We talked about how we have such a great defensive backfield on the Patriots.

These are all people that no one else wanted. Right. Hey Luke, check out this and see which NFL team has the most undrafted players on their roster. Who do you think is going to be, Clay? I’m going to have to guess the Patriots, but I don’t know. I’m going to guess the Patriots.

I figured you would. Okay, so we move on to Bill Belichick, Fun Factoid number 34 as he looks that up. The Patriot way. The first coach to go undefeated in a 16-game regular season was none other than Bill Belichick. In 2007, behind the record-setting play of Brady and wide receiver Randy Moss, who they acquired for almost nothing, a fourth-round draft pick, nobody thought, everyone thought

Randy Moss had nothing left. And the Patriots pick him up and just win and win and win and win. Z, how is he able to pick up people that nobody else, how can he get production out of Randy Moss when nobody else can? Is it because he’s a good manager or is it luck? Great leadership, great discipline, and everybody else is signed on to those two things.

Have you noticed that when people work for you for a long period of time, they do a great job and a lot of times your competition will try to hire them away and they don’t quite get the same production out of them when they leave your business? If they leave my business. Have you ever seen that before though? You notice that?

Oh, yes. Someone’s like, oh, I’ve got to get Z’s top sales guy in here. It’s going to change the game. Game changer. And then they leave, and they’re not that effective when they leave. The thing about it is they go after the troubled players.

I’m going to say troubled. Is that the right word? Yeah, troubled. And what they do is they bring them in, and they indoctrinate them into the culture. Most of those guys, they’ll put them in the locker next to Tom Brady. And Tom can sit there and school on him.

I mean, that’s what I call schooling. It is. That’s why Josh Gordon’s locker was put right next to Tom Brady there. Josh Gordon is a player who has struggled to stay sober his whole career. And they put his locker right next to Tom Brady, and there he is, performing well. Former Cleveland Brown, who just couldn’t keep it together.

And now he’s done well. They just recently let him go to the Seahawks. And Josh Gordon, I hope you’re doing well, my friend, because he’s turned his life around. Yeah, JG. It’s good to see that. Now, fun fact, number 36, the Patriot Way, a decade of division title domination.

Bill Belichick led New England to the 10th straight division title in 2018. Z, can you talk to me about why, when you’re talking about greatness, you look for consistency? Well, that’s the only way you can measure greatness. You can measure a great year. You can measure a winning season, but when you talk about domination for a decade. Domination.

Domination. I’m going to dominate you. I’m going to dominate you. I’m going to crush you. Crush you. The lamentations of your women.

What happens is that whenever you get rolling in business and you’re doing well, it’s really yours. Once you get to the top, it’s really yours to lose at that point. And so when you become dominant in your sector, in your DMA, your demographic marketing area, so let’s say you have a tire company and you sell more tires than anybody, right? And you’ve worked your way up.

I mean, you started off not number one. You started from the bottom. You started from the bottom and now you’re here. And so what happens is you sell more, you open up more stores, you get more better customer service, you’re marketing, you’ve got a little hook, maybe you’ve got a puppy in your advertisement or maybe your granddaughter with a puppy.

That’s powerful. That’s powerful. Yes, sitting inside of a tire. You have an attractive granddaughter who’s in her mid-20s with a puppy or an attractive baby. I meant like a small child.

You know what I mean though? It’s got to be cute or attractive. She could be small. Right. You can’t go to the middle in a puppy singing a tire. Kim is a hell guy But once you become dominant in your arena, it’s really yours to lose

There it is because you’ve done all the steps, you know what to do, you know how to get there Yeah, and so once you’ve gotten there, it’s it’s it’s easy to lose it But it is but when you hang on to it year after year after year In other words when you sell more tires than anybody else and wherever you are… Robertson Tires! You get rolling with Robertson!

Robertson Tires! I mean, that jingle’s been stuck in my head. Oh yeah, I know. I love it. My good friend’s Ted Robertson, every time he calls me, I always answer the phone. Hibdon Tires, how may I help you?

And he just laughs. By the way, that, you know, entrepreneurship really turns me on. Yeah. If you can tell Ted, I’ve conceived, you know, four of our kids, you know, the twins, so it’s five of the kids, to the jingle of his place there, Robertson Tires. Oh really, his jingle?

I just hit play, and the thing gets going, the pheromones release. Wow. Robertson Tires! I thought you were going to say that you conceived in the backseat of your car while the tires that you got from the road. Well the service is that fast.

See, the problem with the service, the service there is too fast. It only takes like an hour to get the service to Robertson. You need like five hours. You’re just getting warmed up. You’re just lighting a second candle there, baby. Lighting a second candle.

Come on now. Okay now, here we go. Now, Shunda, now fun fact number 37, the Patriot Way. These guys won the lowest scoring Super Bowl game in history. The lowest. Now Z, let’s talk about this for a second.

Why does that speak to the greatness of Bill Belichick when they can win by a lot of points, little points in a big scoring game, low scoring game. Why does that, I mean the versatility of how he wins, why is that so magical? It’s magical because a lot of people are one trick ponies and apparently Mr. Belichick has a lot of ponies in his tricks table. Did that come out right?

I think the whole thing came out great. Yeah, okay, good. So finding different ways to win. Sometimes your granddaughter with the puppy and the tire works, sometimes it doesn’t. Sometimes you need a monk holding a candle with an air horn. And that’ll move the needle.

establishment while playing a saying and saying sir sir I’m tired of walking you help me tires on my and then Joaquin Phoenix walks in and says are you tired of walking why wow that’s what you need while I was at six

you know abrasion is somewhere I’m not sure where we ended up in Phoenix you wanna be on the show in Phoenix he’s a great actor is not yes unbelievable now with your favorite Joaquin Phoenix. He’s a great actor, is he not? Yeah, he is. Unbelievable. Now what’s your favorite Joaquin Phoenix movie? Well, I think Walk the Line was incredible. He’s just a great actor. You like that better than Gladiator? He’s great in Gladiator. He’s

just great. I mean, it’s just a simple question. He’s a method actor, so it freaks me out a little bit. You know, have you seen the new one with the Joker? I haven’t seen it. Have you seen it? No. I have. I’ve seen people. I know people have seen it. And? I don’t think I would like it. Why is that? Because it’s like very, very good acting, but it’s a little dark I don’t like moves. They’re dark. Yeah, I have to end with like a good thing that happens Oh, yeah, like you know like I could add them Sandler video

Film ridiculous 16 no really no Have you seen the Ridiculous 60? No. Really? No. It’s great.

Don’t go to show it to me today. I will throat punch you. I’m sure. It’s a movie where Adam Sandler, basically any stereotype that there is, he plays on that. So there’s stereotypes of every kind of person in the world and he just plays on it.

And so it’s offensive to every single person who watches it. Perfect. You’re describing every Adam Sandler movie ever. But what he does is there’s a scene where there’s this guy, there’s a gang of guys, and they all wear patches.

And so one of the guys is like, well why do you guys all wear patches? Well to be in the gang you have to pluck out one of your eyes. With a spoon. With a dull spoon. And his other eye he can’t use.

use you gotta plug it her hockey world to be in the middle of the world he only has one good heart it it it

no no look at the problem after he does it they point out to her just kidding in the movie the way I’m a who see that’s who I am Sam

I’m a kid that life is so dark see it was me no I don’t know there’s a moment some funny moments I know I know I like to pick on Adam Sandler but it’s his like this every movie it’s the same no it’s the same yeah same is a saying to the manager and the mature man finds a woman that’s unbelievably hot and he has to woo her and wow her

despite being mildly… And yet he’s still stuck in like a junior high locker room doing fart jokes the entire show. And then there’s 80s music. And then all of a sudden he comes to find out she loves fart jokes and this is the one for him. And then there’s 80s music. Oh yeah. And then there’s like cameos from like Shaquille O’Neal or McEnroe or somebody famous they just randomly show up always sings a song in every movie with that That same little silly voice that you know it’s like Okay, if you can’t sing very well, then just don’t think we get it, but you’re that Oh

Okay You sing along with me we’ll sing along. Oh Christmas tree, oh Christmas tree. Yeah, that’s Adam Sandler right there. Here we go, let’s sing along here. Oh nice.

Are you actually playing a song from him? Here we go. I’ll get you medicine when your tummy aches. Build you a fire if the furnace breaks. See, look at this. There we go. Come on, T.

Okay, I take back everything I’ve ever said about Adam Sandler. When a man gives up his remote control, you know that’s love. We’re moving on, we’re moving on. Maybe we need to do a show dedicated to Adam Sandler. Break down Adam Sandler. Who just passed $4 billion of career box office sales.

It’s unbelievable. It’s the same movie every time, it’s so good. I love it. I’m stuck. I can’t get out of it. I’m trapped in the Adam Sandler Film Festival loop.

It’s a film, though. It’s not a movie, Andrew. It’s a film. Well, I promise you have contributed more than I to the $4 billion. I promise you that. Meryl Streep, Daniel Day-Lewis, Joaquin Phoenix, Adam Sandler.

That’s the top four. The Matt Rushmore of actors and actresses. Yes, you’re right. You’re right. Phenomenal. It’s hard to argue with that kind of logic.

Hey, what’d you find out? What team has the most walk-ons. I couldn’t find a current list, but last season the Rams were actually at the top with 20. Undrafted? Undrafted, who were on their roster. But I did find out something very interesting.

The 2019 NFL rosters by original draft slot is made up of 30% undrafted free agents. 30%? 30% of the NFL is made up of undrafted football Just dead now That’s pretty fun factoid the Patriot way Stephen Belichick is now the safeties coach for the New England Patriots Stephen is Bill Belichick son bill has three kids together with his wife. He has Amanda Stephen and Brian and

Stephen attended the River School in Weston, Massachusetts Where he played lacrosse and was an all-league Honorable mention selection in his senior year and then he went on to attend Rutgers University where he played lacrosse as a defensive end and long stick midfielder from 2008 to 2011. Then he was a long snapper for the Rutgers football team under coach Chiano in 2011. On Thursday, May 10, 2012 Steve Belichick was hired to be on the New England coaching staff as a coaching assistant, a position which he would serve in for four seasons before being named as the safeties coach prior to

the start of 2016. And the Patriots now are known to have the best defensive back in football, which is coached by none other than Bill Belichick’s son, Steven, who’s rocking a mullet as of right now. Have you seen his haircut? No, I haven’t.

He’s rocking a mullet. I mean, is it better than our boy at OSU? No, it’s not that good, but it’s a thing where he’s flirting with disaster right now. He’s going, my dad’s got the hoodie. My dad’s got the hoodie thing. I’ve got to figure out my move.

So somebody said, get the Billy Ray going on. So he starts playing that Achy Breaky Heart song in practice or something and all of a sudden it occurs to him, I need a mop. Look at that mop. Look at that wig. Steve Belichick.

Steve Belichick mop. I don’t see it. Oh, it’s worth it. Steve Belichick. Look at that. Oh, you see that lettuce?

Wow. He needs to come to the Elephant in the Room. He needs to come to the elephant in the room. He needs to come to the elephant in the room men’s grooming lounge and get that thing tamed. Chop that mop. Tame that wildebeest.

That’s unbelievable. You see that yeti on his head? A waterfall. First haircut for only a dollar. It’s beautiful. Let me pull it up here.

This is a… Here you go. I’m Googling right now. Steven… Mine’s going slow or something. Belichick.

I got it right here. Here’s Steve Belichick hair. Look at this. This right here. This says to you… This says to you…

He went with the… This was his look. This was his look, this was his look, that was his look, and now it’s C2019. Look at that. He has an interesting kind of a, he’s like an urban ninja almost. He looks like his dad.

Look at him. Look how mad he looks all the time. He looks mad. I want to find his lettuce though. That’s almost beyond a mullet, isn’t it? It’s like beyond a mullet.

I mean, it’s a mullet by definition, I guess. I mean, short up front and long in the back. Yeah, I want you to see the haircut. Is it really short up front? There it is! He just did this. Look at this mop. Look at him. There he is.

You see that mop with that good lettuce right there? And Andrew, by the way, I still can’t type on the notes, but I want to. So I’m going to just do a little copy and paste action here. But we’re going to have to get spiritual about this when we finish up here. The listeners today demand a great show notes. I’m going to give it to you, but I’m going to have to click, copy and paste old school.

It’s a little work today. So here we go. Now, Bill Belichick, fun factoid number 39, the Patriot Way. He trims down the fat to avoid information overload. Z, think about this for a second. Tom Brady has pointed out that Bill Belichick researches, researches, and researches until

he cannot research anymore. But then he breaks down the information into something you can actually do. Is this what Tom Brady says? Tom Brady says, I would always say, sometimes coaches give you so much information

that you can’t retain any of it because it’s so much. I think what he does is he trims the fat. He gets to the meat of what we’re trying to do. He doesn’t confuse you. He doesn’t tell you things that may never come up. It’s not information overload. Belichick has a less is more teaching style.

So you talk about the genius, you know, take a big complicated idea and make it simple. If you’re a manager and you’re an owner, why do you have to take something complicated like how search engines work and make it simple? If you want anybody else on your team to figure it out or to do it, you’ve got to make it simple. They don’t have the enthusiasm, the knowledge, they haven’t spent the hours that you have deep diving into it, just like with Bill Belichick. I mean, deep diving the way he does.

So what he does is he takes out the pertinent information, the information you need to know so that you can succeed and do your job. Do your job. Do your job. Do your job. Right.

That’s all he cares about. He doesn’t care that you know why you’re doing your job. He doesn’t want to talk to you about why the engine, when you put the key in and the fuel does this and the piston does this. Just confusing. It’s like, no, I’m going to teach you how to drive a car. Jump in it, hit it, hit gas, put it in D, go.

That’s the beauty of it. Second and 15. Oh, come on now. The audio I want to play for you. Second and 15. This is Bill Belichick talking to the guys and essentially letting them know what they

need to know. Let me cue it up here. Here we go. Go to Detroit with you in there. I mean that. What do you got? I’m thinking. Got it. Here it is. I’m thinking. Be alert.

Good speed. Concentrate on what we’re doing and be ready for the situations. Okay? And I don’t want to hear about what any of the situations are. You just play them. Got it? Z, he doesn’t want

you to tell him what you think they are, what the situation is, what you think they may be. He just wants you to do it. To play them. Do your job. Do your job.

Unbelievable. I love that. And you know what? He’s a guy that says, listen, I’m going to give you the information that I feel like you need to do your job. I’m not going to overload you with too much other information.

And that’s beautiful. I mean, that really is. Sometimes you can tell your employees too much, get them confused, get them thinking, get them going. Why do you tell me that? I think most of the time, I think most of the time you can tell them too much.

I mean, why did you? Well, let me give you an example of something that would freak out your employees. You are an investor in a bank, am I correct? Yes. And when you would try to explain, I think Regent Bank, now you said you guys are valued at over 700 million, is that correct?

Yes. Okay. If you try to explain to the employees, like a bank teller, that there is not $700 million in the vault, or even $70 million there today, what would happen to the average person when they realize that you don’t keep all of the cash in the bank? The average bank teller, brand new person, not at Regent Bank, but other banks, other fine institutions, not Regent, but what would happen if you sat down and said, listen here

buddy, this is how the banking system works. What would happen to the average person’s mind? One, you might have an exploded brain on your lap. You almost have a run on the bank, too. They would be like, hey, Mr. Cusmer, don’t actually put your money here. By the time you heard the rumor on the street, it would be that your bank is closing, you’re

fraudulent, you are lying, you apparently can’t tell the truth, and it’s all shutting down and the sky is falling. And then if you went on, let’s say you got past that tough meeting. What if you tried to explain to the average bank teller that the Federal Reserve is kind of quasi-federal, and they don’t actually have gold bars anywhere that backs up all of the currency right now.

If you just said, hey, you know, it’s a fiat currency, we are declaring the value of the monetary system. And today our dollar is worth one dollar. What would happen if you sat down every day and you put up the ticker in all your banks that showed the national debt calculator and that just was on all day to encourage people. See kids, that means we’ve got to print more money.

Uh-huh, you get it? Uh-huh. What would happen to the average person if they could try to grasp this idea? You know, that’s a good question. I think it would be a little overwhelming. I think a lot of people, I have a saying, this is one of my, it’s not one of my, eh,

maybe top ten, and that is, ignorance is bliss. I agree with that shunda. Holy crap. I like I hashtag that. We’ve had back to me. Come on now. No, I love I love I love all. This is great. Like this past weekend at some folks over to watch the Patriots

and one guy who’s a nice guy. I’m kinda letting him into my life. I want him to see my life outside of work. Uh oh. He has a perception of me that everything starts on time and it’s intense. That’s true, but there’s a weekend of me where it’s like we’re hanging out, we’re having a good time. You’re like a normal dude.

Yeah, we’re paying check-ins, watching the Patriots. Well, I don’t know that I ever used normal. I’m sorry, that’s just kind of a stretch. He said something that really I could tell he needed to learn on Sunday. He said, how many burning fires are going on right now that are for sure going to be in your inbox when you open it up on Monday.

How many do you think are in there?” And I said, 30. He says, 30? I said, it could be 20. But Andrew, you’ve seen Mondays. I mean, Luke, you’ve seen Mondays.

It could be 30, it could be 50. I don’t know. He says, but how do you not check? How do you not? I go, I don’t want to ruin my weekend. You know what I’m saying?

I want to have some Olive Garden salad. And the breadsticks. Don’t forget the breadsticks. But he was going, you don’t ever check that thing? I’m like, no, because that would ruin my day. I mean, there’s horrible things all the time.

Don’t go in there. So I don’t check it. Ignorance is bliss. Now, Monday, knowledge is not bliss. No. No, no.

Knowledge spells action. And Luke asked me today, he said, is it worth it? You know, all the trade-offs. And I told him, no, it’s a Monday. It’s not worth it on a Monday. It’s not worth it at all.

For me, that’s why I turn my phone off all weekend. I turn that thing on on Monday. It’s a laser show. See, if you ever turn your phone off to have a great trip, and you come back and you turn on that and you just get all those urgent messages floating in, email, text. You get those things?

Yes. And sometimes when you’re out of the country, it turns off automatically. But yeah, it is. But you’ve got to know when to unwind. So many times, it’s so crazy. As you’re listening to your message, you have this barns on fire, dogs and cats sleeping

together, acid rain, it’s the end of the world as you know it on Friday, and by Sunday, it’s all taken care of. Oh wait, never mind. Let me tell you something that happened over the weekend that I thought was hysterical, but weird. I don’t check my voicemails, but I do look at the text messages.

The text message, and I’ll be very vague so no one can guess who this is, but a man who’s not a client, reached out to me and said, via text, do you guys still do XYZ service? I didn’t get the message because it’s Friday. On Sunday, somehow it’s become a, hey, I paid you a lot of money over the years, buddy, I would expect you to be at least responsive. I need to know, and I guess this person wants me to somehow install a massive phone call

center system at their current business. Because back in the day when I ran Make Your Life Epic, when I first started coaching businesses, I would do that. I would come to your office and you could pay me like a thousand bucks a month. We would do IT support for you. You know, making computers work.

Sure. And I did that for like 10 clients for like five years. But that was like a long time ago, you know? But this dude is pissed. And it almost got funny, because it’s just like, really, really wants that answer. And then, you know, again, but I just enjoyed knowing that I didn’t have to experience it

all. So I called the person today, and I act as though I haven’t got the messages. So I’m like, what’s cracking? So I missed your call. Yeah, you missed my call. I’ve been calling, texting, I’ve been finding another vendor that wants my money, okay, that’s going to

do the IT. Okay, I found another vendor. I don’t need you, okay. Okay. Well, you know I don’t do that anymore, right? Huh?

It was just beautiful. Beautiful. But I could have been pissed all weekend. You could have been. You could be trying to find him, voice tag, phone tag, whatever you want to call it. It’s just like, I don’t know, what do you need?

What do you want? Well, I don’t know. What do you want? Put a bid. Give me a bid. I don’t want to do that anymore.

Well, you used to. Yeah, it’s beautiful. It’s beautiful. Now, fun fact, Bill Belichick, fun fact number 40, the Patriot Weg. Bill Belichick chooses the players, balances the budget, and coaches the team. Luke, what say you?

Bill earned a college degree in economics upon his graduation at Wesleyan University in 1975. Bill Belichick is one of the rare NFL power figures who does double duty as both his team’s head coach and its general manager. Andrew, what percentage of the time do you run into somebody who we meet who’s a great, great person, great guy, great great American. They have a great idea and they really don’t feel called to do their accounting. Oh, I would say. You know what I mean. They don’t feel called to do their accounting.

You know, they’re in the sales and market. They just don’t feel called to do their accounting. It’s a good 50 to 75 percent. The offensive is very, very fun, but the defensive is not. Marketing, sales, vision, new ideas, marketing, vision, new ideas, sales, marketing. I’m going to have a new sales idea. A new app.

I’m about vision. Now, talk to me, Z, why a lot of people are not like Belichick, where they don’t know the numbers. Because remember, Belichick graduated with a degree in economics. You, my friend, studied mathematics in college. Why do you have to know the numbers, and why is that part of the Belichick genius? Knowing the numbers, the salary cap, the players on the team.

Well, I tell you what, knowing the numbers are like the bones of what’s going on. Oh, talk to me. This is dirty. Give me some music. Give me some music. I’m talking about numbers.

Come on now. I tell you what, you gotta check that foundation. And if you don’t know what you’re building on, it’s liable not to last. You gotta clean it up, other people can hear. And I thought it was interesting

watching the game between the Patriots and the Ravens. The announcer was so hip. And that was, who’s the guy that used to be the wide receiver for Cincinnati Bengals? Great announcer. Chad Ochocinco?

No, he’s an announcer for NBC now. Bengals receiver? Yeah, he does the Sunday Night Games. Collinsworth? Yeah, Chris Collinsworth. I love that guy.

Great guy. Great guy. But he was talking about that, you know, the percentages of going for it, and the percentages of the chance of winning, and all these breakdowns, all the numbers in the game. He was talking about Harborough, the coach of the Ravens, was a fanatic study of them also and that he goes by it.

If someone said, listen, you have a better chance of doing this and this, then he goes with the better chance, period, every time. He’s just sold out. He’s a stat guy. He’s a stat guy, sold out to it. He’s not this emotional guy, and he relies on that.

You know, it’s… It’s got him a Super Bowl victory. It has. I think it’s got him two Super Bowl victories. And he’s on his way right now. But the point is, is that you have to have a plan, and knowing the numbers…

It’s kind of funny, Clay, but when you do that, it’s just like this peace comes over you, because you go, you know what? The hard decisions are made for you in life. That’s another one of my big sayings, by the way. And a lot of times, let the numbers do the talking. Don’t let emotion get up in you.

Should I go for this on fourth and one? Should I do this in my business? Whatever it is. Can I tell you something that’s dirty? That’s dirty? Oh, wow.

Dirty? Ray Dalio, who if you Google search this guy, Ray Dalio, D-A-L-I-O. I started hearing more about him about probably a decade ago, and I just kept researching this guy, and he’s kind of blowing my mind because he’s very, very, very successful.

I didn’t know who he was, and I’m like, how do I not know who he is? This guy, basically Ray Dalio decided to, make sure you watch that outlet there. This guy, Ray Dalio, he decided to do research because he figured out that there’s certain investments

that work every time, if the math works. There are certain fundamentals. So, you know, when he’s thinking about investing in a business, he would ask people the same questions and then he would have to make the decision. And he thought, you know what? That’s kind of tiring.

So check this guy out, Ray Dalio, with Bridgewater Associates. It’s a large hedge fund company. He turned it into a formula. And you just plug in the data and then he goes yep or no now Warren Buffett I read his book snowball and this is something crazy that Warren Buffett does every day he does not go to Wall Street but yet he controls Wall

Street remember Warren Buffett has the huge stocks in Coca-Cola oh yeah huge stocks in Bank of America this is what Warren does Warren memorizes the value of a hundred companies a day-ish and what they would be worth if they were like, he memorizes the price at which it makes sense, the price where it’s so low they couldn’t possibly lose money on the deal. If the company calls it a cigar butt, but he says a cigar butt, if you pick up a cigar butt from a guy who just smoked it, even though it’s gross, you get maybe one or two more puffs left.

So he finds the cigar butt value of like 100 businesses a day on his own, Warren. He has a little yellow pad. These are his words. These are Warren Buffett’s. Yeah, cigar butt. What he does is he writes it down.

He writes down the value, and then he watches the ticker, and just off of memory, looks at it and goes, he calls Charlie Munger, who by the way is his partner, who gets a small percentage of every sale, Charlie Munger, who’s worth 1.9 billion dollars, he calls Charlie and says, this is who he calls, by the way, he calls Charlie, Charlie, I want to buy this many shares of Bank of America. Now people would say, sir, the Great Recession is occurring, the economy is falling apart,

are you sure you want to buy? Yep. And that’s how he does it. And he says he does not go to Wall Street because he’s not interested in what the herd has to say because they’re all wrong. So he says, I set the trend, I don’t look for the trends.

So Warren, though, knows the price. Well, Ray Dalio is as smart as Warren, probably, but doesn’t have that kind of memory. So Ray thought, let’s make a program that calculates when we should buy. And then there’s no hue. And it’ll be wrong sometimes because certain variables change. But most of the time it won’t be.

And I’m just tired of making that decision. That’s what Bridgewater does. It’s like mathematically certain investments. Right. Crazy. And that takes the emotion, because that’s what it is, the emotion out of it.

Right. But if you make decisions emotionally… Emotion. Now we move on to fun factoid number 41. This is interesting. Bill Belichick has been named the coach of the year three times.

But really he’s the coach of the year every year. I mean, he’s the coach of the year in 2003, 2007, and 2010, but this is the teaching moment. If you need people to clap for you and to give you approval, you can’t be a successful entrepreneur. You can’t be. In my opinion, I mean, if you, as an example, when we hit top of Google for the phrase,

Nobody was excited who’s married to me. You know, so my wife, great lady, I said, babe, I, after five years of doing this, I just hit number one. We type in Bill Belichick’s number one fan with a number sign. I’m number one. And if you type in his personal assistant, Burj Najarian, I’m number one.

And babe, I got a text message from Bill Parcells and he told me he’s not going to be on the show. This is awesome. Bill Parcells, I’ll show the text. He said no to me. Bill Parcells. Him personally? Yes. I wonder why. Because he doesn’t do interviews. He says he’s off the grid.

And I said maybe in the future and he didn’t respond. He ghosted me. But here’s the thing. Wow, he’s really off the grid. I got excited about getting rejected by Bill Parcells. I got a text from greatness, from Bill Belichick’s mentor. And we are top in Google for Burj Najarian. And this is what my wife says. She says, I’m trying to role play, she says, Who’s picking up the kids?

Something like that. And I’m like, do you understand the profundity? There are thousands of websites. There’s millions of people, thousands of people proclaiming they’re the number one fan, but I am top in Google. Now, how do you spell number one?

I mean, how is it? Bill Belichick, and then you hit the number sign, number one fan. Bill Belichick. Number one fan. Bill Belichick’s number one fan, Possessive. So I’ve hit that and I feel good about that.

But if I needed approval from my wife or my friends or anybody, you see that there that came up for you? You see it? Bill Belichick’s number one fan. I’m working on the number where you spell it out right now, but we’ve got to do many, many more great shows before we hit time.

This is one of the most content. Wow! But I’m ahead right now of NESN, that’s the New England Sports Network. I’m ahead of Bleacher Report. I’m ahead of CBS now. I’m ahead of USA Today.

And in Burj Najarian, if you type in, that’s Bill Belichick’s personal assistant. He’s the man who rejects me the most often. Very kindly, by the way. Great guy. I’m now coming up top for him. I’m behind only the Boston Globe.

It’s because I’ve only done 10 hours of show content about him. But when I hit top, nobody, seriously not a single person, was excited about it. I was. But I mean at the time, but if I needed any type of external motivation at all, at all, I couldn’t be self-employed. So today, this is a fun example.

We have a man on our team who works for us. Everyone has different sexual preferences, Z, and you and I are the same way. We’ll hire someone who’s great at their job, we’ll hire them. And this person has a different sexual preference than I have, so we hire the guy, he does a great job, it’s a great job, it’s exciting. We have many people with different, many people in our companies have different sexual preferences

and orientations. I don’t even know my, I don’t ask, I don’t care to know. The only reason I know is because some people will bring it up, okay? So I had a customer call me from one of my companies who said, I want you to know I will not be doing business with you anymore because you refuse to hire members of the gay and lesbian community.

That’s what he said to me. And I said, I just want you to know we have many people of the gay and lesbian community, probably a dozen that work for me. I just don’t talk about it. And you’re in a haircutting place. Of course you’re going to.

But this is what I said to the customer, and this is where it got funny. I said, are you planning on having sex with him? And he goes, what? And I said, I mean, unless you are, it doesn’t matter, right? I mean, what are we talking about here? Now, it’s funny, in the same week, you can ask Daisy and verify, I’ve had another person

complain that I do hire homosexuals. In the same week. So the point is, if I was seeking universal praise from anybody, you couldn’t do it. Do you think Bill Belichick’s crying that he wasn’t the coach of the year last year? Probably. Or the year before?

Probably. No, he just keeps winning, and winning, and winning. No, of course, I’m teasing. Of course he’s not crying. Of course he doesn’t care about all that. But how many people, Z, will come up to you and say, Z, I went to your optometry clinic

two years ago, and I want you to know I had phenomenal service. And I just want you to know because two years ago I had phenomenal service. Or how many people who you barely know want to tell you about maybe a problem they had two years ago? I mean, as a percentage. Is it more people that tend to tell you positive, random things, or people that just tell you

things you could do better, just so you know. Most people are more positive, to be very honest with you. Okay, you’re getting a lot of positive. Well, I think a lot of people maybe don’t want to come up and talk about negative or they don’t want to say it. They’ll go online under a pseudo name.

There we go, that’s what I’m talking about, the Google reviews. Yeah, they’ll go on and they’ll type in, you know, horrible. But more people… They tell me my glasses will be here in a week and they’ll be there in ten days. They suck, they suck, they’ll never go there. Stuff like that, you’re like, really?

Come on. I wish you had to put in parenthesis what gave you the right to say that. You could put, Gregory Smith, unemployed for four consecutive years. Yeah. Nothing else to do. Susan Sanders, haven’t been able to hold a job for a decade.

On those three days that my glasses were late, crushed me. I swear I’m not employed right now. I wish you’d have to put some sort of scorecard behind your name when leaving a review. Your actual full name and your cell phone. Yeah, but then again, you know, then again, we’re acting like a… Signed, drug addicted crazy person who’s never been able to keep a relationship together.

By the way, does anybody have any math? Is this a math networking site? Okay, no, this one’s really funny. There’s a debt collector that I referred to a client, and this one woman, she says she complains about the debt collector saying, they call me all the time and just because I owe north of $40,000 and haven’t called them back, I’ve been busy and I don’t understand.

Why are you sharing with you? You saw those in the meeting, Andrew, I showed those to you. I did. Yeah, they were all upset. What kind of person attacks the debt collector for calling them all the time? They didn’t like their tone or didn’t like.

That’s the debt collector you want to work with. That’s my guy. They’re getting bad reviews. They’re good. Now, Bill Belichick, Fun Factory number 42, the Patriot Way. Bill Belichick has appeared in 34% of all Super Bowls.

Wow! Wow! Now, let’s talk about that for a second. I see a lot of business owners, and Luke, you can speak to this maybe. I see a lot of business owners that say they can’t find good people. Have you ever heard that kind of idea?

Oh, absolutely. Andrew, have you ever heard this idea, people can’t find good people? Yes, sir. I remember back in the 90s. Back in the day. Back before the 90s.

Back before millennials. This was like 1999. 1997, 1998. People would tell me, because I was a DJ, I started a company called DJ Connection, I would go to chamber events to network. And doctors, dentists, lawyers, other wedding vendors would say, you know the biggest issue

right now, Z? What’s that? I can’t find good people. And the year was 1999. So I thought, you know what? I’m going to implement the strategy that Google does, or the strategy that Disney does.

I’m going to start the group interview. I’m going to interview a lot of people at one time. And I haven’t had a hard time finding people since that time. Now, the year 2005, 2006, 2007, 2008, 2010. You remember that time, 2010, when the economy was kind of rough for a while there? Yeah, like 7, 8, 9 I think.

And people said, you know, gosh, the economy right now, it is an employer’s market. It’s easy to find people because there are so many unemployed people. It’s easy to find people. But you know what the problem is? I can’t find good people in my industry. No, of course not.

And then it all changes. Now we go into 2019 and it’s like, now there’s unemployment rates so low, you just can’t find good people. Well, you can, you just don’t even realize you found them. So Bill Belichick, every time he wins the Super Bowl, as a reward, the other teams will poach his coaches and his players.

Because they know he’s a factory for excellence. And you know what he does? He doesn’t do a press release. He doesn’t do a press conference and say, I can’t find any people. All the good people are taken. All my good people have left.

He doesn’t do that. See, talk to me about being able to find great people year after year, whether you’re trying to win a Super Bowl or build your optometry clinic. Talk to me about how you have to get out there and find great people, and it’s easy to do. Inspire somebody. It’s freaking easy.

You’ve got to be proactive, though. You’ve got to want it. You’ve got to go do it. It’s like shopping at TJ Maxx. There’s a good deal in there. Oh, easy.

You’ve got to go rack to rack. Rack to rack. You’ve got to flip a lot of shirts. You’ve got to go try on something. Oh, it’s Miss Martin. You’ve got to look behind those regrettable candles that don’t match

You got to do it do it I promise you go in there you’re gonna find if you look a great deal Oh come on, and that’s why you did the group interview Love the group interview what I would do it. He was there Wednesdays at 5. Yes good and at 5 you guys locked the door That’s true. You’d lock the door if the interviews at five at five you said you’re not in the room guess what you’re out of the room cuz in the room we got it going on see yeah all the listeners out there to do that group interview I want them to do it

until they’re satisfied come on do it do it just do it satisfied come on just do it now come on do it I’m gonna play this for a good minute everyone do my interview schedule that thing I love pulling up that night. There you go now. There was a couple of people that were outside the door with their hands and looking at him like, what’s going on in there?

What’s going on? I think they’re doing it. I think they’re doing it because they’re satisfied. And I walked up to them and said, may I help you? And they said, oh, we were a little bit late. Oh, a little bit late.

Can you let us in? And they thought that you were also applying for a job or something I said well, you’re not gonna be satisfied tonight. Oh Because I’m not letting you know Somebody’s gonna say I did a group interview last week, and I didn’t find anybody good, and I would say Do it

do it oh man this song gets me going do it do it do it I’m gonna reverse my vasectomy come on now pull out that red cup again

where’s that pocket knife let’s reverse my vasectomy right now do it do it is that how that works yeah edgar go boil some water give me some towels

here we go do you remember when you pulled the stitches out of Tim Redman’s back? Oh yeah, it was awesome. Oh my gosh. With scissors. I think we just violated a HIPAA rule or something.

We were in the office and Tim Redman had surgery on his back and he had staples in his back and he’s like, you know, I gotta leave here to remove these staples. And he’s like, well, I’m a doctor, I can get it. Then you removed them with scissors. It’s like an itch. Oh, I can get it.

Oh! You know what? He was satisfied. Whoa! Oh, yeah, now it’s too real. You gotta do it every week. You have to do it. See, you gotta do it every week. Every week? Every week. Some people want to do it like one week.

And then, here’s the deal. It sounds kind of weird as you get bigger and you start growing. You can kind of see it, but even in the early stages, you want to do it. Too satisfied. That’s on my mind. Oh, no, you can’t get up. Too much.

You want to do it, then you say to yourself, well, I don’t have an opening right now. Come on now, preach that good news. But here’s the thing you’ve got to understand. You’re going to have an opening before you even know you have an opening. And now you’re going to have an employee to fill the opening before you even knew you had an opening.

That’s right. And then, Hallelujah, as he preached it. Shout out to Kanye West, Jesus is King album, go buy it now. Oh yeah, that’s great. Oh, there we go. And then, when they walk in your office, and they tell you how much they love you, and

they give you a box of chocolates, and on top of it is a, I’m leaving you letter. I’ve spent the best two weeks of my life. I’m not going to give you two weeks, by the way, but I’ve got to go for this opportunity. You’re competitive, hire me away. It’s been great. You’re the best boss.

I love it when they say, you’re the best boss ever. That’s the kiss of death. That’s the kiss of death. I’m going to go by now. Oh yeah, that’s great. Oh, there we go.

And then, when they walk in your office, and they tell you how much they love you, and they give you a box of chocolates, and on top of it is a, I’m leaving you letter. I’ve spent the best two weeks of my life. I’m not going to give you two weeks, by the way. But I’ve got to go for this opportunity. You’re competitive, hire me away.

It’s been great. You’re the best boss. I love it when they say, you’re the best boss ever. That’s the kiss of death. So then what happens is they leave unexpectedly and then you’ve got the scramble. Now you’re in scramble mode. You’re the best girlfriend ever. That’s why I’m not talking to you ever again.

You know what? The girlfriend line is like, you know honey, you’re just too good for me. You’re just too good to be true. It’s not really you so much. It’s me. I’m working through some things. I’m going to have to say goodbye Now see I have a question for you what uh? Bill Belichick fun factoid number 43 43 when a page into a corner here a little bit

Are you a fan of mystery shopping? Yes, what is mystery shopping explain to the listeners what it is before I tease out this fun factoid number 43 well mystery shopping Is when you actually hire someone to walk into your business and act like they are a customer and they’re taking notes, they’re letting you know later on what their experience was. Do you mystery shop the other guys too? Oh yeah.

Part B in mystery shopping is when you actually, yourself or somebody that’s close to you that you’ve hired or you’ve paid or you’ve given them some form of reimbursement to go in and basically spy on your opposition. So we endorse this move. You and I endorse this move. Oh, absolutely.

We are on the record. We endorse this move. Absolutely. Which is why Bill Belichick is my favorite. Bill Belichick is America’s number one mystery shopper and learner of sports sign language. Yes.

Uh-oh. Luke, please read the good news about Bill Belichick and his ability to mystery shop the competition. Yes. New England Patriots coach Bill Belichick was fined the NFL maximum of $500,000 Thursday and the Patriots were ordered to pay $250,000 for spying on an opponent’s defensive team.

Now please let me explain to you what this means. One, he had to get a guy to film the opposing team. Two, let me tell you how detailed he had to be. Two, the person filming had to understand the sign language and then relay it via microphone into the press box so that the press box could then take that signal and send it to Bill Belichick and so that Bill Belichick could then send it to his linebacker. You know how fast that information is?

It’s in a matter of seconds. This is how it goes down. It’s like the opposing coach might say, like, Blue 32. Say the coach says, Blue 32. So the videographer has to go, they’re calling a Blue 32. And then the press box goes, they’re calling a blue

32, and then Bill Belichick goes, they’re running the ball to the left. That’s how fast that happened. So three different communications, and this kept happening. So what happened is the other team, the Jets, are calling a play, and they would call the play, they cover their mouth, they’re calling the play, and off to the side, someone’s filming, they’re seeing the hand signals, and Bill Belichick knew their playbook so well, he’d

go, they’re running the ball through the three gap to the left and go. And then they would just be there every time. And they’re like, how in the crap does he know what we’re doing? Well, it turns out that Bill Belichick had been doing some research. Some mystery shopping. I mean, think about that.

And the thing is, they actually grabbed, they grabbed the camera. They found the camera, they grabbed the camera, and they watched, and there it was. Bill Belichick paid 12% of his income that year, which by the way was $4.2 million. This is, by the way, $4.2 million before taxes. So after taxes, you only get to keep $2 million. So he just lost a quarter of his income, but that was a good move. That’s some good mystery shopping. Well, and he’s such a fan of the Jets, I can see why he would have enjoyed stroking that check. But here’s the thing about it, folks. If you’re listening out there going,

well, why are you trying to get us to do something illegal? It’s not illegal in business. It’s not illegal in business. You could go mystery shop yourself. If it wasn’t illegal, you’d stop doing it. You could mystery shop your competitors, which I really want you to go do.

Because what happens is you get to see firsthand what they’re doing, and then therefore you can say, hey, is that something I want to defend against? Is that something I want to be proactive against? Is that something I want to even incorporate in my own business? There’s a business in Tulsa right now that I mystery shopped recently that really has a very effective plan for marketing. I just don’t agree with it with my personal ethics,

but it works very well. Can I explain to you the move? Sure. It’s called Booba Maggedon. Booba Maggedon. You walk in there expecting to meet somebody who will greet you and you discover a booby trap. A booby trap?

It is push-up bras and cleavage for all of y’alls. You know what I’m saying? You walk in there and it’s like a buffet. Jerry Seinfeld explains cleavage like looking at the sun. You don’t want to look at it because you just want to look away because you could burn your retina.

Sure. So it’s there for you and it’s peripheral. It’s your peripheral. So you’re kind of like you’re trying to look away but the person, they’re pushing it up, they’re saying, look at our package options. Look at our package options.

Look at what’s on display. I was there like, hey, you’re waiting. This is what I did. The lady says, so your wait will be about 10 minutes. Is there any way you’d like to look through some of the packages? And I’m like, shunda!

Oh, sweet baby Jesus! Jesus, forgive me. And I call my wife, baby, I need to confess. I just looked at a boob buffet. I mean, it was crazy. I felt, I mean, seriously, I felt violated.

I was sexually violated. Wow. Wow. And I realized, that’s an effective strategy. Wow. It was like Hooters meets hair.

And that’s a move. It works. It’s not a move I’m going to do. But now that I know they’re doing that move, I know, okay, that’s the move. You know, in Wall Street, they actually have a name for restaurants that do that. Restaurants.

They call them breast runs. It’s actually, it’s a niche. It is a niche. And it’s an effective niche. It is. And sex sells well.

So I’m just saying, if you’re out there, if that’s your model, if it works, I’m just saying I’m not going to do that model. But I was wondering, because we had certain members that would switch over to this place, and I’m like, I wonder what’s going on over there. And I discovered, look, it’s like Hooters for hair. I get it now.

I get it. I can hear you walking in with all your dude hair cutters like, okay guys, here’s the new game plan. Push-up bras. New game plan, everybody. Passed out the sports bras.

Now, they’re a little uncomfortable, guys. They’re a little uncomfortable. But, you know, you’re going to get used to them, okay? It’s a best practice. It’s a best practice. It’s proven to work.

Two things. You’re going to stretch quite a bit and drink lots of water, and you’ll be fine, okay? Bill Belichick has made 10 incredible moves as a general manager. He’s made hundreds of them, but I wanted to articulate my favorite 10 Bill Belichick moves as a general manager. Really?

Wow. Fun fact number 44. Move number one. Resigning from the Jets the day after becoming the head coach. He was the backup coach for the Jets under Parcells. In his agreement, it stated that when Parcells retired, he had the option to become the head coach. And he’s like, I got to get out of here. He did it for one day. Yeah, one day.

So that was the thing. Bill Parcells was not happy about it. And if you watch Bill vs. Bill, an interview on ESPN, you can see them. And Bill did not like that move. But I think that saved his career. The Jets are a disaster organization. Now move number two. Trading a sixth-round pick for Kyle Van Noy, the Stormin’ Mormon. That’s a big move for a seventh round pick. I mean, trading a sixth round pick for Kyle Van Noy and a seventh round pick.

I mean, he’s picking up a guy who’s great and Kyle Van Noy gets it done and he only lost a sixth and seventh round pick for that. So good job, Bill. Good job, Bill. Darrell Rivas, signing him for one year and paying him a lot of money, $12 million for one year.

That right there produced a Super Bowl win. So good job Bill Belichick. Rivas Island. He doesn’t pay a lot for free agents, but he did sign Stephan Gilmore for $15 million a year to be the mentor of their defensive backfield. So he’s a player and mentor, and that’s why they’re good all of a sudden.

His son’s working with the team, but he doesn’t pay except when he does pay. Now, move number five, trading the second and seventh round pick for Wes Welker in Oklahoma. Remember Wes? Oh yeah. Small little dude. Oh yeah.

He gave hope for a Caucasian, small receivers. They specialize in small white dudes. Move number six. Drafting former Kent State quarterback Julian Edelman in the seventh round with pick 232, who’s now been a great receiver and is now known as Captain Hook. Because of that little finger. You see that finger? I know. That’s crazy.

You’ve got to quit breaking that thing, Jules. Okay, move number seven. Trading a fourth round draft pick to the Raiders for Randy Moss. How did I do that? That’s sick. That’s sick.

Now, move number eight. Trading Tom Brady, or drafting Tom Brady in 2000, in the year 2000, the NFL draft. Drafting Tom Brady in the year 2000, in the sixth round, with 199th pick. Move number nine. Trusting Tom Brady to be the franchise quarterback, and then trading Drew Bledsoe to a rival, the Buffalo Bills.

Oh yeah. In the division. A lot of people wouldn’t do that. And Z, another move, move number 10, is allowing Julian Edelman to throw the ball sometimes. You notice that? He kind of has those little trick plays.

Oh yeah, well he was a quarterback at Kent State, so come on. So my big move, move number 10, is getting guys who are versatile. Guys who can play quarterback, guys who can play offense and defense. That versatility is huge. Give me an example of that in one of your businesses right now. Versatility?

Yeah, versatility. Okay, Jason Beasley drops off coffee to all the stores and makes sure that the emotional state of all the employees in the elephant in the room is good. But he previously… How does he do that? He goes in, he brings a nice coffee, custom order.

And then you show up and you say, hey, Kelly, here’s your beverage. And hey, Rhonda, here’s your beverage. And then, hey, how’s everything going? And you make that eye contact. Sure. And you’re kind of fishing.

Yeah. And you discover, hey, there’s something weird going on. Something weird. Something weird. And it don’t look good. Who are you going to call?

It’s Jason. And then he says, let me talk to you real quick. So he pulls him aside and they go, well, here’s the deal. I’m going to be moving to Michigan, and I just wanted you to know, starting next week. And he finds those things before they hit the fan. But he also works in the call center, when need be.

And he also hops on the show with me when need be. And he also helps with payroll when need be. So when… Versatility. Yeah, so when Marshall decided to move on, we put Jason right there and it didn’t miss a beat.

And Amelia’s been cross-trained, so now Amelia and Jason and my wife can all do payroll. And so we move people around. And so Amelia just announced today she’s having a baby soon. What? And when you have a baby, people tend to leave work for a while. What?

And so she can go have a baby and I’m not going to be upset about it. What? But if you don’t cross-train, what happens my dude? By the way, when she had her baby, do you know it was conceived while she was listening to Ted Robertson’s jingle?

We have not. Robertson, Tedrobertson. We have not and will not ever have that conversation. Oh. Oh. But this song goes out to midsummer.

Come on, here we go. Oh yeah. I’m dead. Remember Danielle. Oh yeah. What was the question you asked me?

Well no, but seriously, versatility in your business is as big as in ours. Yeah, you’ve got to. You’ve got to have versatility. Unfortunately, that leads me to a problem. What’s that? When you think someone’s more versatile than they are, it’s an uh-oh.

Yeah, when you promote them or you think, oh, you do this so well, and you do this so well, you must be able to do this so well. And when you find out they can’t, it sucks. When you promote someone to the level of incompetence, it gets bad. They resent you.

It’s just, it’s one of the, it’s probably one of the hardest things to overcome. The hardest, I think it’s the hardest for me. In business. I feel bad every time it happens. Because you don’t promote someone that you don’t like,

or is not doing a great job, or is not an A player. You don’t promote mediocrity. You take a superstar and you promote them to the next level, and then they fall right on their face. Now what do you do? You can’t ever go back.

You can’t put the toothpaste back. I’ve tried. Oh, we’ve all done it. If you put them back, what happens is either the co-workers are gossipy, rumory, or they have no confidence. They run around with their head down now, they look kind of

depressed. They feel like a loser. Because now you’ve given them more money, now… You’ve got to take it away. Now do you take it away? Or do you say, no wait, I’m going to give you the raise, but you’re going to go back

to doing what you did before. In Forbes reports, the average person has less than $400 saved, and I find when you give someone a bonus, they usually go buy a house right away. And now they can’t make the payments. I remember one guy back in the day, it’s been far enough that he’s still pissed, but let me share the story.

I was running a DJ company and this guy was awesome as a DJ. No, seriously, he was great. And he started making some money, a lot of money. And so I said, let me promote you to a manager. Oh yeah, of course. Well, he went from making like $40,000 a year to about $80,000.

And money just magnifies you. Right. So, somehow in the course of like a six month window of time, he bought a new motorcycle, drove it 100 miles an hour or something, and somehow slowed down, ran into somebody, almost killed himself. Luckily, he made it.

We’re like, wow, that was tragic. You know? Close. You’re kind of driving fast, you know? Right. Then he gets pulled over for a DWI, DUI, then he starts fighting with coworkers.

You’re realizing this guy can handle a job, but when other people are depending on him, he freaks out. It fell apart as a human. I pulled him aside and I said, look, dude, I care about you as a human. I’m going to bring you down back to what you did. Still make your 45 a year-ish, but you just can’t manage.

You’ve got literally no DUIs your whole career, and I’ve got two. Just in a very limited span of time, you thought that one girl you just met was pregnant. You wrecked your motorcycle. Everybody in the office is worried about you. It’s wild. He goes, dude, I already bought a house.

You get those balloon loans where you put some money up front, and you have to refinance later. He said, I can’t afford my house. He’s yelling, I can’t afford my house! I can’t afford it! Just yelling and I was a little wild, you know?

Oh sure, I know. I’ve been there. I’ve been there. So I guess you’re fired too, you know, because you can’t. And that dude, man, he was so mad. And then the other day I was at 16th and Boston.

I was just in that area, the downtown store by the Burnco there. Just checking in on the store and there he was. I thought enough time had passed. So I’m like, what’s going on? Why was he there? Was there some reason?

I believe he was actually at Bernco. But daggers of hate. I’m still paying off that debt because of you. Because he went into bankruptcy and stuff, man. Oh no, that’s unfortunate. I mean, you were talking, you know, seven years on your thing.

Be careful when you promote. I mean, just be careful. Be careful. Be careful. Be careful. Be careful because what will happen sometimes, you’ve got one position being rock-starred

and then you move that person to the next position and now you have two positions that are not good. It’s tough. I’m telling you what, folks, for those of you listening out there that are going to start a business or own a business, you know what I’m talking about. For those of you that are going to start a business, that’s the one little caveat you’re

going to be very careful about. And that is hire fast, but probably promote slow. I’m not a slow. There’s nothing about me that ever spells slow. But you want to promote slowly. Because what happens is, is that when you promote, it’s either really good or really

bad. And I’m just telling you, it hurts because you had to have some sort of bond to promote that person. And when they’re just, and Andrew, you’ve seen this before, but when someone just cannot get it done, everyone in the room knows it. It’s a weird vibe. So homework for you folks.

This is show two, this is part two of the Bill Belichick Management Mastery System. This is years I’ve spent studying Bill Belichick, researching him, listening to podcasts about him. I’m trying to give you everything. It’s a little weird. Let me tell you something about the weirdness here. We also have 78 Bill Belichick quotes after we get through the 102 facts.

That’s all? So what I believe we have here is the Bill Belichick Encyclopedia. I’m talking about, I did the math on this, it’s going to be about 20 hours of content that will be released at whatever times John thinks makes sense. But there’s so much management goodness here. And that’s why we cheer for Bill Belichick.

I’m not from New England, I’m not a big fan of the weather, Tom Brady, or… Do you even like lobster? I do a lot, yeah. I love lobster. I’m going to have a try. There it is.

I’m going to have a try. Frickin’ A, I’m having it right now. I deserve it. Where is the lobster? I’m doing it tonight. Vanessa, where’s the lobster?

Unbelievable. Unbelievable. I have a big fat lobster in front of me. Thrive Nation, I want you to take some notes today. Think about what we learned today and go, how am I being a non-effective manager? Because what if another coach took over the Patriots roster today, same players, do you

think they would do very well? I think it depends on the coach. I don’t know that they would do as well as Mr. Belichick does. Let’s say, for instance, something happened to Mr. Belichick and he could no longer coach and his son stepped in or one of his assistants that had been with him for a long time. I think there would be some continuity.

I think it would probably take maybe a couple of seasons for it to all fall apart. Because you’ve got a lot of guys, like Tom Brady, that have been in the program long enough that they’re going to be around, they say, for a couple more years that have enough of the DNA. That’s really what you want to do. As an employer, as a business owner, you want to do like Bill Belichick does. That is that you want to get your players… If I walked up to Tom Brady right now

and I said, what would Bill Belichick do? He’s got an answer for me. He says, here’s what he’ll do, here’s what he’ll say, and here’s what he’s going to be wearing when he says it to you. Now you’ve duplicated yourself and you can win and win and win. But it’s not about resources, it’s about resourcefulness and building the culture where people can say,

what would Z do? What would Bill Belichick do? What would Mike Boston do? What would Clay do? Right. When you were at DJ Connection, you had 4,000 events a year, so you probably had, that’s

doing the math. All the guys were stealing all my lines, and I wanted them to. I wanted them to steal my lines. Yeah, you had 80 a weekend or something crazy, you know, 100, whatever it was you could be worse So you try to put as much of your DNA into each one of those guys as possible try to dummy down give them what? They need for the show. Here’s what you need for the show. Here’s what you need to do for the show

Here’s your show list. Here’s what you do. I got it all mapped out for you. Here’s what you say Here’s the jokes you even say and when you say them, right? You’ve got it all mapped out. You’re trying to clay clay clay clay Duplicate yourself as much as possible and that’s what Bill’s doing with all of his players He’s trying to get his DNA into them So I think my point is is that if he left

It’d be a year or two and then you’re just and then it’d go down I think there’s enough as DNA in that building that that it survived for a year or two There’s a lot of DNA on the show and we’re gonna make sure we end the show with a boom I want you to know Andrew checked before the recording today. Okay. No one has deflated your mic Are you sure cuz yes, it’s gonna be hot Mike still it seems a little soft I don’t know we’re gonna we’re gonna we’re gonna count to three two one

We’ll do a boom, but it’s Mike still hot. We’re gonna get to the deflate gate. Oh eventually. Oh, yeah Well, here we go. Hang in there folks Late Clark is here somewhere. Where’s my buddy play? Play is the greatest I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa, Russia? Santa Claus? No, that’s March, March 6th and 7th, we’re going to be joined by Robert Kiyosaki, best-selling author of

Rich Dad Poor Dad, possibly one of the best-selling business authors of all time. And he’s going to be joined by Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki. Well, you’ve got billions of dollars of business experience between those two, not to mention

many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now since you won’t brag on yourself I will. You’ve

sold billions of dollars of houses am I correct? That is true. And the book that that kick-started it all for you, Rich Dad Pornhub, the author the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here, he’s gonna be here, I’m umph. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again most people

don’t know this, but the Trump Organization has thousands of employees and while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump.

So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

I mean who else has been able to create a brand like the Trump brand? I mean look at it, and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second.

Would you buy a ticket just to see Robert Kiyosaki, Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy

who invented the carnivore diet. Dr. Sean Baker, he’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time

Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here with the most people we’ve ever had in this building

was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself that there’s no more room. I felt kind of bad that a couple people had VIP seats in The men’s restroom. Oh, no, I’m just kidding. But I took so I thought you know what we should probably add on so we’re adding on What we call the upper deck the D or the top shelf. So the seats are very close to the presenters But we’re actually building right now We’re adding on to the facility to make room to accommodate another 30 attendees or more.

So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com. Go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number.

That’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102.

918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing.

I think you’re attacking me. Now, let’s talk about this. What kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So, let’s talk about it. I’ll tee up the thing, and then you tell me what you’re going to learn here, okay?

Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I’ve got to get my brand known out there, like the Trump

brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that.

You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people?

Well, because first of all, you either have great people or you have people who suck. And so it could be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the

same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?

How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business

workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session?

I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there, and they talk in vague generalities, and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your

business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. This is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just…

You had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. So that, right, we duct taped.

No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around. And I should do that.

We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that identify as being self-employed.

So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default.

By default, you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically

double the size of the company within 24 months. Yeah. Double? And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x.

There’s so many examples. You can see it thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump organization, you add to that Sean Baker. Now you might say, but Clay, is there more? I need more! Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor?

Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. You say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We have we cater to the food and because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and

products. That’s rusticcuff.com. And someone says, I want more! This is not enough. Give me more. Okay, I’m not going to mention their names right now because I’m working on it behind

the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma and nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the, uh, storage

space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience,

you want to learn how to start and grow a company, go to Thrivetimeshow.com, go there right now, Thrivetimeshow.com, request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th, March 6th and 7th, we just got confirmation, Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, he’ll be here, Eric Trump, the man who leads the Trump Organization, it’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now

you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be ten times better than that. Looks like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is… I’ve tried it. Don’t do it. Chain smoking is not a viable… I mean it is life-changing. It is life-changing. If you become a chain smoker it is life-changing. It’s not the best weight loss program though. Right. Not really. If you’re looking to have life-changing

results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

 

Transcribed with CockatooToday’s show is about Bill Belichick, who in my opinion is the best manager on the planet. I’ve learned more from Bill Belichick about management than almost anybody else except for Jack Welch. Bill Belichick is a phenomenal manager, and everybody listening to this show, if you have a staff, if you have a team, if you have employees, you want to get out a pen and a pad as we enter into the Bill Belichick lab.

 

Bill Belichick is a phenomenal coach, a phenomenal manager, and we hope this show will inspire you to manage like a Belichick. Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show.

 

Now, three, two, one, here we go! Started from the bottom, now we’re here. Started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Now Jason, this show has the potential to be the longest show I’ve ever recorded. So far, I believe our July 4th show, I believe that show was 13 hours long.

 

Yeah, I heard that one was pretty epic. I don’t know if it was 13 hours. It could be less long than that, but I think someone told me it was 13 hours. Your DJ Connection story is up there too. And how long was that? Oh, that one was…

 

Maybe that one was 13 hours. Yeah. Maybe the 4th of July show was like 6 hours or something. I don’t know. The point is, the great thing about this podcast is that we do a copious amount of research before each and every show. True.

 

But tell the listeners what you have in your hands there, my friend. How many pages do you think that is? If I had to guess, I would say it’s probably close to a hundred, but it’s like the Bible of Bill Belichick. You have 48 pages of notes about Bill Belichick. Because I am Bill Belichick’s number one fan. I’ve declared it to the universe. And on today’s show, Dr. Breck, we’re going to be talking about management.

 

Because at its core, that’s what he does. So if you don’t like the Patriots, or you don’t like the Cowboys or the Browns, or whoever you like, it’s not about Bill Belichick and the Patriots. It’s about Bill Belichick, the coach. Before we get into it, I want to ask you, Dr. Breck, would you agree that management is perhaps the hardest aspect of managing a chiropractic clinic?

 

I would agree, yeah. Jason, you’ve managed thousands of customers at the Elephant in the Room. You don’t have to agree with us. I’m just asking you, do you think that managing people is the hardest aspect of that, or is it marketing or accounting? What do you think is the hardest part of running the Elephant in the Room?

 

It’s definitely the management of the people and the customers. Systems are easy. Marketing, for most of it, is easy. But managing people takes a special level of care and also just expertise. I think it’s a very very difficult thing to… it’s easy to make an org chart or workflow or checklist, but to get people to operate in those checklists

 

and in those systems, that is difficult. Super. For most people. And now for me it’s not as hard because I’m missing my amygdala. The amygdala is the emotional processing center, aka your empathy, your area of your head that allows you to have empathy or to feel something. So an employee is late who works for me and I write them up and they say, I can’t believe you’d write me up.

 

I’ve been here for seven years. I said, I don’t understand how you’re feeling right now because you’re the one who chose to be late. Let’s sign here. And I walk away and people all the time, the other day we brought a couple of employees into a meeting so they could watch me fire somebody.

 

So we could have a witness. And both ladies were like, oh, wow. But I think they thought that it would be more difficult than it is, but I just pulled them aside. Hey, we’ve written you up I think 28 times. It’s apparently not working out, so you’re gone.

 

And they’re like, I don’t feel bad about it. But other people on the team are like, but they’ve got babies. What about their families? And I’m going, hey, if you’ve got 28 write-ups, it’s time to go. So I’m going to read you two notable quotables, and then we will begin the Bill Belichick laser show.

 

Here we go. Notable quotable number one from John B. Rockefeller. Good management consists in showing average people how to do the work of superior people. Good management consists in showing average people how to do the work of superior people. So this week when we watch the Patriots play the Ravens, you’ll see that the Patriots don’t have a lot of number one draft picks.

 

They’ve got a lot of undrafted guys, lower draft picks who are winning consistently. Dr. Brick, you played football. How is it possible to win a football game when you have a less quote-unquote talented team, less athletic team? Well, I think a lot of that comes down to the coaching, the schemes, the heart. You know, all these guys are very talented, but as you said, I mean, Bill Belichick’s

 

doing it with guys that other people overlooked, and so that’s really impressive to me. Now John D. Rockefeller also went on to say, John D. Rockefeller, the world’s wealthiest man and the world’s probably best manager ever, said, the ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than for any other under the sun. Again, it’s hard to find people that can manage people.

 

So Bill Belichick is going to teach us 102 super moves that you can use to manage your people. So fact number one, here we go. Stay in the players box. Look like a military operation and not a bus stop. Let me give you a little context here before Jason reads the article from NBC Sports. If you watch a game this weekend, whoever your favorite team is, there’s a yellow line

 

where the players are not supposed to go past that line. The players are not supposed to be right against the field. They’re supposed to be behind their head coach. Could you explain logistically, Dr. Breck, why the players should be behind their head coach and not blocking the head coach’s view of the field? Well, I think there’s a number of reasons why they have a set-aside area that they can

 

be in. I know it doesn’t extend past, I think it’s the 20. They can’t get down near the end zone either. But part of that is to keep a clear path for the referees that have to run along the sidelines, but then also to stay behind the coach where he can see what’s happening and be doing his job. Next time you watch a game, I don’t care who the Patriots are playing against, next time

 

you watch a Patriots game, look at the opposing sideline and notice jackassery is occurring on the other sidelines. Jason, continue reading the NBC Sports article, my friend. Yep, so this one’s coming at us from NBC Sports in the first quarter of the Patriots undressing of the Cleveland Browns lead official Tony Cornetti Cornetti Oh, there we go announced the Browns sideline had been given a warning their players weren’t staying within the players box The hell was that you ask?

 

Well, there’s a yellow line in the bench area that’s about six feet away from the sideline Players are supposed to stay behind the line unless they are coming on or off the field field. Coaches can be in the space between the yellow line and the sideline. Nobody’s supposed to stray inside the 30 yard lines or stand on the white sideline paint. It’s a housekeeping thing, a detail. The chain gang shouldn’t have to step around players and coaches while they do their jobs. Coaches shouldn’t have to wade through players to

 

eyeball what’s happening on the field. Pause. Now check this out. This is what I want to share with you is that you as a business owner, you have these details that matter. Little details. Now if the coach can’t see the field, that is a competitive disadvantage. And the Patriots are the only NFL team that is not at a competitive disadvantage because of a lack of discipline.

 

It’s crazy! If you watch the Cowboys games, you’ll see a Dez Bryant or a Hardy or a Pac-Man Jones arguing with the coach. On the Patriots, you can’t even get near the man. That’s a next-level thing. That’s a detail.

 

But, Jason, what happens to the elephant in the room if you allow the staff to skip those checklists where we have to make no… Let’s talk about towels. We have a lot of hot towels. How often do we have to wash those things? We have to wash them every 15 to 30 minutes.

 

Dr. Breck, at your chiropractic clinic, what are some details that you have to do every hour, maybe every two hours, to make sure that your chiropractic center doesn’t become a chaotic bus stop? Well for us it’s a lot about the paperwork. You know, dotting I’s, crossing T’s, making sure that patient paperwork is filled in, complete. And then the things can get passed on for insurance billing.

 

So if you don’t have those details in order, then you don’t get paid. Okay, another Patriot fun fact. Fact number two, this just in from the Bill Belichick coaching center, unofficial. The Bill Belichick unofficial coaching center, but Bill, we know you’re going to listen to the whole show. Of course.

 

I know you’re going to, and when you do, I want you to know, at some point you should allow me to interview you. And I know, I know, I know right now you’re on the verge, you’re kind of going through a dry spell. It’s been about seven years of rejection for me, but I know that you, Bill Belichick, started your coaching career coaching for free.

 

I know that you did. You started coaching for free after handwriting 250 letters, handwriting 250 letters and mailing it to all of the college coaches you could think of, you got rejected. It’s kind of like me, seven years of nuclear winter

 

being rejected by you, Bill. But Bill, come to the butthead, come to the butthead. Okay, so fact number two, the Patriot way. Punch the ball out and force fumbles. Dr. Breck, what does it mean to punch the ball out when you’re playing defense?

 

So when you’re making a tackle, you can just use your arms, your hands to wrap up a player and take them to the ground tackle them But if you’re punching while tackling then you’re actually attacking the ball You’re trying to cause the turnover cause a fumble and then your players have a chance to jump on that ball And you’ve now you possess it and you’re back on offense now if you watch a Patriots game next time you watch it

 

Well, you’ll watch it again with a renewed like wow I didn’t see that when they tackle people they will grab you and attempt to make you stop your forward progress But once they’ve done that they punch the ball out over and over and over until somebody comes to help tackle you All right, it’s gang tackling. It’s crazy. How many turnovers they cause though? So Jason, please read the NBC article titled bill Belichick gets 300 wins because his team took care of millions of details Yes, so as the game in the rain unfolded, the Browns turned the ball over on its first three possessions.

 

There were two fumbles. One came when Nick Chubb had the ball kicked out of his hands by a teammate going ass over tea kettle. We’re reading the article. Oh, man. I’ve never even heard that expression before.

 

I don’t either. The other came… Hey, real quick, real quick. You know what they say. Ass over tea kettle. That’s right.

 

You know what they say. Ass over tea kettle. You know what they say. See a broad to get that booty, yak him. Leg her down and smack him, yak him. Okay.

 

The other came at the end of an outstanding chub run when Patriot Jonathan Jones chased him down and punched the ball out. There was an interception shovel pass when a Browns player didn’t execute a block in second year Maverick quarterback Baker Mayfield volleyed the ball into the chest of Patriot Lawrence Guy. Okay, pause real quick. Dr. Breck, I’m not asking you to be a football expert, but you did play football and you’re

 

also in my mind a business expert because you’ve been self-employed for how long now? Going on 16 years. And everybody should check it out, drbreck.com. He’s been doing this for 16 years. And I’m sure the Browns game plan didn’t involve, okay guys, step one, we’re going to hand the ball to the other team.

 

They’ll be confused. Typically not. But it happened. And on Bill Velocek’s team, you practice until you can’t get it wrong. And on the other teams, they just sort of practice until they’re done. So Breck, talk to me about how does that happen where somebody misses a blocking assignment?

 

How does that happen? There are so many plays people forget. What happens? I think it’s a lack of focus is one of the biggest reasons. And so being well prepared is a big part of that. But yeah, if the player is not bought into the scheme, they’re not on point, they’re

 

not well rested, you know, taking care of the off the field details so that they can really focus when they’re down field. If you ever watch Bill Belichick talk about his teammates, he always talks about how smart they are. And I’ve noticed when you watch an interview with James White, the running back for the Patriots or with the McCourty brothers, there’s twin brothers on the team, by the way.

 

The McCourty’s are twins. It’s crazy to have twin brothers on the same team. But when you hear their interviews, or I’ll say Matthew Slater or Tom Brady, regardless of their color of their skin, their race, their ethnicity, their background, what position they play, they’re all smart. You don’t get a lot of interviews with Patriot players where you say, so tell me what happened

 

in the game there? And they go, uh, basically, like, you know, the coach is like, uh. But a lot of teams, you listen to the interviews and you’re like, so tell me about what happened in the last game. Uh. And it’s like, are we talking to a surfer here?

 

Well, it’s the same thing, too, because they’re like, well, you know, we went out there, we gave it 110 percent. We did our best. But I mean, that’s a typical interview with a lot of players. And when you listen to the Patriots, they’re all very articulate, well-spoken. I don’t think I have the mental capacity to be on the team.

 

The amount of plays they have to memorize and know, it is tough. If you get a chance to look it up, Troy Brown, former Patriots wide receiver, does a lot of work with the players before the games, helping them to memorize the plays, learn their routes, learn what they’re supposed to do. But Dr. Breck, when somebody calls a play, a quarterback calls a play. How many different plays, maybe even at the college level or high school level, are there

 

and spinning around in the minds inside an offensive lineman? I mean, how many different plays could a quarterback call? I mean, that varies widely by different teams because you’ll notice some teams will run the same core 10 plays. But then there’s other teams that will run 100 plays. And so, depending on situations, what down and what yardage, where they’re at on the field, the amount of clock left for a

 

quarter or the half. They have several different schemes and things that they’re trying to run. Some may be a hundred. Let me play the audio clip of the… Again, there’s a lot of smart people in the NFL, but there’s a lot of guys that cannot be in the Patriots. I am definitely one of them, but this is a surfer being interviewed on Fox 11 explaining what it’s like to surf.

 

So let me cue it up here. But the park is still flooded, so you’ll see kids out there again today. Some of those kids today will be my co-hosts. It’s just like, dude, you got the best barrels ever, dude. Just like, you pull in, and you just get spit right out of them. You just drop in and just smack the lip.

 

Drop down, snap, and then after that, you just drop in, ride the barrel and get pitted. So pitted. I love the fact that you’re asking about these surfing experiences. This is what he says. Best barrels ever, dude. Just like, you pull in, and you just get spit right out of them.

 

You just drop in and just smack the lip. Hopa! Drop down, snap, and then after that, you just drop in. Reminds me of that Sean Penn character from Fast Times of Ridgemont High. It’s the bully. Alright, so fun fact number three, the Patriot way.

 

A penalty-free mindset. I find a lot of teams in the NFL get behind. If you watch the Patriots, they’ll play against a team, they win a lot of games by like seven points, three points. And it’s because they don’t make dumb plays. But a lot of teams are like playing against themselves.

 

Constant penalties everywhere, everywhere. And Bill Belichick is obsessed about attempting to be penalty free. So Jason, read to us the next article we have here for him. This is from NBC Sports. Bill Belichick gets 300 wins because his teams take care of details. Go ahead and read the excerpt from the article, please. So the Browns took 12 penalties. There was a false start near the end of the first after the Browns had first and 10 at the pass 40.

 

So that’s at the Patriots 40-yard line for anybody who does no sports like me. Okay. That was followed by a hold on first and 15th. Next thing you know, it’s third and 24. After Cleveland got it to 17-7, the Patriots had a drive in which Cleveland was called for a defensive holding, then an illegal use of hands.

 

Kitchens challenged a fourth down spot on a completion to Mohamed Sanu. He lost that one. So just so we’re clear, I’m not going to make the listeners suffer through the rating of each and every penalty. All I’m saying is that when you watch the game, they just keep having penalties. And it is so impossible to win when you have penalties.

 

And most of the teams in the NFL have an insane amount of penalties. So it doesn’t matter how talented your team is, if you can’t be disciplined, it doesn’t work. You’re just beating yourself. Baker Mayfield, the quarterback for the Browns, was asked about the penalties. He says, it’s just non-disciplined.

 

Guys not being focused on doing their job. It starts first and foremost with me, to be the leader every single down. Get our guys lined up, make sure that we’re set, we’re paying attention because if we can’t use cadence, we’re hurting ourselves. Anytime we try to use a double count, it seems like we’re false starting a bit. But we’ll get the discipline part fixed, the accountability.

 

And I’m sure you will, Baker Mayfield. The problem is, is we’ve already played eight games. And so the Browns, I mean, it’s like we’re working on the discipline. We want to, we’re going to be good. And that’s great. And I’m excited that you’re going to get better.

 

The problem is, you’ve only won two games and you’ve lost five. And of the games I’ve watched, the games you’ve lost, or the highlights I’ve seen, are all due to penalties. So Baker Mayfield doesn’t need coaching advice from me. I’m just saying on Bill Belichick’s team, you will not be on the team very long if you keep getting penalties.

 

Now, in the office environment, let me give an example of what would be a penalty. Not following the scripts. When the phone rings at Elephant in the Room, or any of my other companies, Make Your Life Epic, whatever, if you don’t follow the scripts, it doesn’t work. It’s like a recipe. If you don’t follow it, it doesn’t work.

 

It’s like building an airplane or a building. If you don’t follow the blueprint, it does not work. Now, in my company, in my business, if you don’t follow them, Jason, what do I do? You get it written up, and if you get it written up enough times, you get fired. There it is! And I don’t feel bad.

 

Nope. But Dr. Breck, you’ve been on the other side where you’re a nice guy. You’ve got an amygdala. I do. You have compassion. You have empathy.

 

Sometimes too much. You’re a guy who cares. I do. Talk to me about where it gets hard when you see a member of your team getting penalties figuratively and they just won’t do their job. Talk to me about where that gets hard.

 

Well, yeah, I think part of it is if you’re taking on too much responsibility for that employee. And so, you know, you’ve laid it out, you have a clear game plan, you have a clear expectation, and then the employee misses that. And so you’ve got to bring it up. And if you don’t, then, you know, it’s now on you as the manager for not having the backbone

 

to step forward and say, hey, this is how it has to be, because you can start to breathe that environment to where it happens over and over and over again. The first time that you’ve fired someone, did you feel bad? A little bit, yeah. Okay. Jason, did you feel bad?

 

The first time, yeah. Let’s have all the listeners out there, let’s have a moment for a second. Let’s just pretend that right now, we’re all mentally firing someone for the first time. So Jason, your name for this role play will be Carl. Okay. If you’re out there and your name is Carl, don’t get offended, we’re spelling this with

 

a Q. It’s Q-A-R-L. Carl. So I’m going to fire you, okay? Okay. And this is how it’s going to go.

 

We’re going to role play. We’re going to try to keep it true to form, okay? Got it. And we’ve got to create the mood real quick. It’s got to be the mood, because this is what I hear in my mind when it’s firing time. So let me just get the mood, because I want to set the mood right.

 

Here we go. Hey, Carl, could you come here real quick? Yeah, what do you need? You know how you were late today. Just by a little bit, but yeah. And it just keeps happening.

 

You’ve had, I think, three write-ups now. Yeah. I think you’re a great guy. I just want you to know, it’s not working out. You’re fired. What?

 

You’re fired. You’re done. You’re up. You’re done. And then, when you leave, this is how I feel. Because I feel like I cleansed my colon.

 

There’s a weight lifted? Yeah, because what happens is, there’s some blockage that’s keeping your team from being successful. It’s like a weight carrying your team down. Customers vote with their dollars. They do.

 

And if you won’t fire the guy who’s perpetually late, the customer will fire you. Just this week I talked to an Elephant in the Room customer, he’s a great guy, who was very, very dissatisfied about his experience. And I talked to him and the core issue is that one person on the team who was late. And I’d asked him about his experiences in the past. He’s been with us for about a year.

 

And I said, how’s it been every other time? He said, well, the first haircut’s been great. Second, third, I don’t keep track of them all, but I’ve never had a problem. But this last appointment I had, this guy literally started my haircut ten minutes late and never acknowledged he was late. He didn’t even acknowledge me.

 

Well, that guy’s been fired, now we move on. But the reality is I had to apologize to the guy, I gave him a refund, I invited him to come back, his next haircut’s free as well, and we’re going to make it right. And he thanked us for doing that. But at the end of the day, our marketing could be great, our signage could be great, our packages could be great, our accounting could be great, our business model could be great,

 

everything could be great, but if we have a bad stylist with a bad attitude, things aren’t great. Dr. Brick, you have a hot take. Well, I was going to ask you, how many times have you had to fire somebody and then your customers tell you their complaints about that person? For us at Elephant in the Room, because we have video cameras installed and we have a

 

mystery shopper that comes in every day, not so much anymore, but before that, every single time. Because every time I’ve done it, yeah, every time my patients, they’ll come back and say, oh yeah, I’m glad that they’re gone because this was happening, that was happening. And usually people have told 10 other people, before not the owner, before they’ve told

 

you about the bad employees. So again, fun factoid number four, this just in, the Patriots way, the Bill Belichick way, learning how not to lose. This article from NBC Sports, Belichick gets 300 wins because his team took care of the millions of details. Jason, what say you?

 

Belichick has said in the past that in order for a team to learn how to win, it first has to figure out how not to lose. There’s a level of organization and attention to detail that players have to understand isn’t hairy high school crap because it creates a level of accountability and stability

 

that then carries on to preparation and playing. Plenty of coaches come in as hard asses, hammer the little things, and do not get the buy-in because players push back on being treated like kindergartners. To borrow a lament from Adalius Thomas, Greg Sciano probably had a very neat sideline too. He didn’t last because he couldn’t get buy-in and a revolt ended his time. So what they’re talking about is when you’re managing people, you have to hold them accountable.

 

But in the NFL, a lot of these guys are multi-millionaires, and there starts to be a revolt because they don’t like you. So Bill Belichick has to produce wins in order for the players to buy in. So even if he’s obsessive about checklists and details, but they lose, the players aren’t going to buy in. So it’s this really weird deal of like, Jason, you’ve seen me coach clients for years, and

 

I’m sure I’ve told you something, to do something that’s controversial. Like one thing I tell our coaches to do is if a client will not do their action items, just tell them it’s time to move on. And then people are going, you fire your customers? Yeah, why? Because I don’t need the money, and I don’t need the headache.

 

And so that’s crazy. But as a coach, my job is not to be your best friend. My goal is to help you get wins. So the buy-in comes from Dell Rect Research going from $0 up to $100,000 a month of profit. That right there, Google search that. The buy-in comes from Shaw Homes, growing from $37 million of sales to $80 million.

 

Homies, we’re not in December yet. This is crazy. I mean, when you see… I mean, I’ve worked with chiropractors, dentists, doctors, lawyers. Dr. Morrow growing by 25%. MLKDentistry.com.

 

When you see companies growing by 20%, 50%, 80%, that’s where the buy-in comes in. But I could be a stickler for details, but you as an implementer and as a coach, if you’re like, well, none of Clay’s clients stick around, I mean, I couldn’t point to the scoreboard. So you’ve got to get the wins and the buy-in. Now, Jason, we’ve got a fun factoid, number five. This is coming in from the Bill Belichick Patriots Play Help Desk.

 

Totally unofficial, Bill does not endorse this program at all. In fact, Bill would be watching… Bill, no matter what time you’re listening to today’s show, Bill is watching Game Film. Unless he’s coaching a game. No matter what time it is. If you’re listening to this at 3am or 5pm, he’s going to be watching Game Film.

 

So Bill, I’m telling you, I’m not mad at you. I’m just saying, you and I have a relationship that needs to begin starting right now. You’re gonna hear this show you’re gonna go. You know what this crazy, Oklahoma has spent 40 hours maybe 50 hours researching me reading my books Nah, I won’t do an interview this year, but you know what part of you bill wants to be on the show Okay, you undersold it you’re talking about 40 hours this week, right?

 

Jason continue Belichick’s gotten the buy-in on the little things so that they are now elementary. And that leaves him to not worry about the order of the sidelines or other housekeeping items and frees him up to worry about other weirdnesses like when the roof will be closed during the Super Bowl or being able to get his eyes on the opposing coach. Just so we’re clear, versus the Falcons, if you watch NFL Mike, the Patriots versus Falcons,

 

Bill Belichick is freaking out because he wants to know when they’re going to shut the roof. And the officials are like, Coach, we don’t know when they’re going to shut the dome. We don’t know. It’s an indoor-outdoor stadium. He says, you have to know.

 

Because if it’s shut, then the ball is going to do this, and if it’s not shut, it’s going to do that. I want to know. And they’re like, we never thought about that. So I had to go call upstairs and find out when they’re going to shut the dome. No other coaches are thinking about that stuff.

 

They’re not. He’s next level. He’s next level. Okay, continue there, Jason. Let’s see. Or, cleat length, officials’ tendencies, or a million other things that a coach who can’t

 

get his team to stop jumping before the snap never got to. Bill Belichick has 300 wins because he was on the details a long time ago. Jason, you are not in our Tuesday meeting usually for our sales team, but our Tuesday meeting, sales meeting, is at 7 a.m. I think you’ve been in a couple of them, but what am I doing with those recorded calls? It’s like game footage.

 

You’re listening to them with the team and going through what they did right and what they did wrong. You’re saying I listen to the recorded audio with the team every Tuesday? Every salesperson. Really? Every single time.

 

What happens if someone’s calls are bad? You address why it’s bad, tell them what they could have done better, and then give them steps to improve. And people tell me all the time, you’re so mean. You would play an employee’s calls in front of the other employees? Oh yeah.

 

Even the bad ones? Oh, especially the bad ones. Why? Why does that work? I mean, Dr. Breck, when you know that your coach is going to be watching game film of you or your boss is going to be listening to your recorded calls, what do you tend to

 

do? Well, you’re going to step up your game. There it is. I mean, you know, you don’t want to be the example of what not to do. So you’ve got all this social pressure with your peers that you want to perform. There it is.

 

Now, fun factoid number six about Bill Belichick, the best coach in the history of professional football. Fun fact number six, the Patriot Way. Organization changes the conversation and leads to domination. I see so many entrepreneurs who are so motivated and so excited, but so disorganized. Jason, please read. Mohammed Sanu has, am I saying his name right?

 

It’s Mohammed Sanu. Sanu. Mohammed Sanu has been here about 15 minutes. He’s over the moon about being in an organized setting. This guy came from the Falcons. He’s been on the team for 15 minutes.

 

They traded for him and he loves how organized everything is. Keep going. Even in a short time here in watching over his career being on the outside looking in, I see why he’s successful, said Sanu, because he’s so detailed in work. No stones unturned. Make sure all the guys are so prepared.

 

Our sideline, it’s got two lines to be back, he said. I’ve never seen it before. Usually, guys are hugging the line, hugging the line, hugging the line in the way. He literally has it so detailed that no one would ever go over the line. This is what you should do, so do it. Keep reading.

 

It doesn’t matter who we’re playing at what time or where, said linebacker Kyle Van Nooyen. It doesn’t matter whether it’s a preseason game or a regular season game or the Super Bowl, he cares about winning. He’ll do whatever it takes and it shows. Prime example was last week against the Jets when he pulls us in and hones us in on the details of what to not let happen when the Patriots were ahead 24-0.

 

Real quick, they’re up 24-0 and Bill Belichick pulls the guys in and is hammering them on how to be more effective. Now this is what’s crazy. People don’t understand this. Last year, Bill Belichick lost his defensive coordinator, who went on to become the head coach for the Dolphins.

 

That’s like your defensive manager. Two years ago, he lost Matt Patricia, his defensive coordinator, to go be the head coach of the Lions. Who is coaching the Patriots defense this year? Is it Bill? Yeah, Bill Belichick.

 

So he’s coaching the head coach. He’s the head coach and the defensive coach. And he’s the general manager. He chooses the players. Nobody’s at his level. And so far through eight games, the Patriots have allowed 40 points.

 

The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis. They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens

 

with Ray Lewis. They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis.

 

They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis. They gave up 80 points in their first eight games.

 

I want everyone to understand this. So far, the Patriots are double the best team in the history of professional football as it relates to defense. It starts with all these details. They’re up 24-0 and he is still not happy and or content. How does this relate to your business?

 

When I ran DJConnection.com, we’d go to a bridal show and we’d book 75 weddings at one show, 100 weddings at one show. And Sunday, the second day of the trade show, we’ve already dominated. We’ve got an hour left. I will not let the guys go leave to get something to eat. I’m like, no, we’re here to win.

 

Keep booking things. Keep booking things. I don’t take my foot off the gas when I’m working. You have to become that kind of manager. Because Breck, what happens on the day before, let’s say you’re going to give your office the day off the day before Christmas Eve.

 

So you’re going to say, guys, a lot of patients aren’t scheduled, so we’re going to let you off at 2 o’clock on the 23rd, and you’re off Christmas Eve, the 24th, and the 25th. What happens if you’re going to let your team leave at 2 o’clock on the 23rd by default if you’re not careful? Oh, I mean, they’re going to have already left mentally by 9 o’clock. There it is.

 

I mean, they’re going to, yeah, there’s no focus. They might as well not have been there at all There we go fun factoid number seven the Patriot way the Bill Belichick way the payoff is in the playoffs Jason Belichick’s created a culture that despite its relentless demands and isolated bouts of pushback players embraced because of the payoff Tom Brady says it’s pretty amazing Brady beamed after the game.

 

Pretty amazing. 300 wins is pretty spectacular. He likes the word pretty. Oh, he’s the best coach of all time, and it’s a privilege to play for him for as many years as I have.

 

He’s taught me so much on and off the field. Just been a great mentor for me. Being here 20 years ago, it was his first year. It was my first year. It’s been a great journey. Just proud of him.

 

Everything he’s accomplished. Amazing to think that he coached for another place, and they didn’t think he was good enough. And then he comes here and does a great job. It’s a great celebration for him. Quick time out.

 

Bill Belichick was once the head coach of the Browns. And the Browns would not allow him to choose players. So Bill Belichick is the general manager. He chooses the players that are on the team. So he is the head coach of the Browns. And this is a fun fact that will blow your mind.

 

Their starting quarterback was Bernie Kosar. And Bill Belichick, you said he wasn’t very good as a head coach? What? Actually, the last game that the Browns have ever won in the playoffs was when Bill Belichick was coaching them almost 20 years ago. So they were pretty good.

 

But he said, I’m going to bench Bernie Kosar. So he benched their favorite player. And so he had to get police security because of the threats. So he had literally police security watching him 24 hours a day surveillance because people were so upset about it. And then the front office sided with the fans and not with him.

 

So that’s why it didn’t work there, because he didn’t have buy-in from his leadership. Now if you’re out there listening today and you are the owner of something and you undermine your managers if you’ve given them the rules and the autonomy to make decisions and every time they make one you go over their head and change it, that’s a problem. And sometimes you do have to go over their head if they make a bad call, but the teaching moment here is you want to make sure that you’re holding people accountable to implementing

 

your systems. And you’d better be winning because if you implement your systems and they don’t work, you will not get buy-in. Fun fact number eight from the Bill Belichick Patriot help desk. Consistency is king. Jason, what say you? I say, he’s had a big influence on me, said Brady.

 

So technically Brady said. He’s taught me about pro football. He’s taught me about leadership and consistency, dependability. All the things I think he really preaches to us as a player is what we get out of him as a coach. His consistency, dependability, trust, confidence, all those things over a long period of time really add up. So, he’s just a very stable figure when he gets up and speaks to us. It’s about trying to win games and I think we all appreciate

 

that. Shining a light on the sideline to Coram as a symptom of why the Patriots are a good team is bound to cause eye rolls. But anyone thinking that’s the point is either dumb or obtuse. Whoa, keep reading. Being where you’re supposed to be when you’re supposed to be there is a matter of consistency. Can you meet a simple expectation? Yes.

 

Then how about a more important one like remembering the snap count or blocking the end you’re supposed to block or not getting a ball punched out on one carry and kicked out another. Now this is what’s crazy. If you are a running back, Dr. Breck you played receiver in high school, am I correct? And running back. I was a small school so you had to do multiple jobs.

 

Okay, but when you get the ball, what should you do with the ball when running? You’ve got to tuck the pointed end up against the ribs and in between the ribs and the elbow, and then you have your hand over the opposite pointed end. And the only time that you would take your hand, your other hand, away from the ball, the only time you’d just be carrying the ball with one hand would be when? Well as a running back, you really shouldn’t be.

 

If you’re in the open field and you’re really pumping the arms, you’re breaking away. Then you keep it away from the opposing player, so like towards the sideline. And then you’re just in the one arm, but you still have it in that trick point. So you should be running the ball with two hands the whole time. Yeah, if you’re in traffic, you have it covered up with both arms. But then when you break free and you’re looking to get separation to outrun the other guys, you would carry it with one hand. Well,

 

yeah, with your hand, arm, and body. So there’s supposed to be three points of contact, but you’ll see a lot of times a quarterback will be holding it out in space Yeah, you know like the Statue of Liberty up in the air Which is bad thing which is bad because then you only have one point of contact the hand and it’s much easier to not Just like Odell Beckham. Yeah, he runs the ball like that all the time. It’s flashier It looks exciting, but you’re gonna get the ball knocked out guys. Oh, right. I’m learning so much right now You carry the ball out. You’re gonna get the ball knocked out. So you have to tuck it

 

Well, I’m saying is on the Patriots on the Patriots if you do not run the ball with three points of contact, if you don’t tuck that ball, you’re coming off the field. Even if you don’t fumble, you’re getting off the field. You’re not allowed to fumble on the Patriots. And they don’t give up fumbles, they just do not fumble the ball. But then, when you are trying to tackle a man, you have to club the ball out.

 

You grab the guy, you stop him from gaining momentum, and you have to knock out the ball. If you’re on the Patriots and Bill Belichick sees you trying to blast a guy and try to just tackle him as hard as possible and you’re not trying to wrap him up and knock the ball out, you’re coming off the field. Now you as a player could not handle the kind of feedback, that kind of intense coaching from someone who’s not consistent. So this is a call to all of these small business owners out there listening.

 

Do you skip your meetings? Do you ever skip your own meetings? Do you ever have a thing where you kind of, oh guys, it’s Monday, we go over the same stuff anyway, let’s just cancel the meeting. Do you ever show up to meetings without a printed agenda? Like, we don’t ever have a,

 

it’s not a typed out or a printed agenda, it’s just you talking esoterically about ideas. Do you ever not follow the systems yourself? Do you, how consistent are you? Because the consistency is king. It’s very hard to give people feedback from Mount Awesome if you are in the bus station

 

of life not being consistent. So you have to be consistent. It starts with you. Consistency starts with you. Fun factoid number nine, the Patriot Way. Delegate to diligent doers only.

 

By the way, if you want to read this article, just type in NBC Sports, Bill Belichick gets 300 wins because his team took care of millions of details. Jason, what say you? One of his strengths is his ability to give ownership to the players, McCordy explained. There’s a lot of times for us as defenders,

 

we get out there and he’ll tell us like, hey, we’ve got five different options right here. Whatever you see best by formation, by personnel, make the call. And he’s told us whether it’s myself, Duren, Pat, who really makes a lot of calls Hightower Jamie bent

 

E-Rob, that’s a great name. Yep. He tells us all as signal callers nine out of ten times I trust you’re going to make the right decision So I don’t want to tell you what to do and ruin the game as timeout How powerful is that when you’ve coached your guys? So well that when they ask you for advice you say you make the call man. That’s great You’re on the field and I’m not.

 

That’s like ideal management situation. Oh, it’s beautiful. It’s a biblical principle. You know, if you’ve been trusted with little, you can be trusted with a lot. There it is! Jason, keep reading, please.

 

As he always says, coaches mess up games more than anything. And I think him allowing us to do that, for one, it makes us want to study and understand the game to take accountability to our coaches, to our teammates. And then I think, two, it allows us to just play free. Go out there, study the game, and do what you think is necessary. I think once you’re able to do that, good or bad, it falls on us and we take that responsibility.

 

I think that’s why you see us playing so fast as a defense right now, because if something goes wrong on the field, we don’t have to look to the sideline. How does this apply to business owners? Well, if you’re a business owner, you want to role play with your people so well, they can’t get it wrong. So let me give you an example. We have, I don’t know, dozens of people that reach out to me a day to be like, they want coaching. Now Julia or the team members have to vet these people. So if you’re out there listening right now, and you’re going to know if you should fill out the form or not, okay, I’m going to tell you what we’re doing. We’re looking for diligent doers only. So as an example,

 

if you’re the kind of person who is looking to start something, that’s one point against you if you’re a startup. Now if you’re somebody who already has a business that’s doing more than a million dollars a year of revenue, that’s a point for you. It doesn’t mean you’re excluded, it’s just a point. Because it’s very, very, very, very hard to build a successful company. So again, nine out of ten people in America do not ever start a company.

 

So every year, only one out of ten people start a company. Okay, so it’s only nine percent of our population actually starts a company. But of those that don’t fail, just ten percent of those who do start a business don’t fail. Because remember, ninety percent of startups fail, and only one out of ten people ever starts a company. So statistically, it’s a.0081 percentage chance that you will be a successful entrepreneur.

 

That was encouraging. So what happens is, if you’re a startup and you sound like this on the phone call, let me just cue up. This is what, if you sound like this. Just like you pull in and you just get spit right out of them. You just drop in and just smack the… That’s another negative point for you.

 

So a lot of times, Julia will talk to someone and she’ll say, so tell me about your business idea. And if you’re listening out there, I’m not going to mention your name, but you have to know this is crazy because you know this. If you’re the listener who did this, you know who you are. But this person fills out the form and a member of our team hops on the phone. They said, so what is your business idea? Well what I want to do is like, you know,

 

basically I want to denuclearize a submarine so that way we can provide fresh water for the Israelis who are being right now under totalitarian regime of the Palestinians. So wait a minute, step one, you want to buy a nuclear submarine and demilitarize it. This is a true story. Yeah, because then they’d have nuclear power and then you could use that to desalinate the water thus providing fresh water for the Israelis. Do you have a background in nuclear energy, military?

 

No man, I work at Jimmy John’s. True story. I will say, I’ll give him credit for, no offense to Jimmy John’s workers, but in order to understand the desalination process, the only reason why most people can’t desalinate water is it takes a crap load of energy. So I can see why he would need a nuclear submarine, but at the same time like how is that a business? So we’re it wasn’t said we were looking for people have a business model. That is solvent

 

I’m not going to try to come up with an idea If you’re looking to take your idea and turn it into a business from a startup perspective you need to go to Tony Robbins Yeah, because Tony will talk to you about these things But if you’re looking if you already have a business model like you’re a dentist you’re a doctor you’re a lawyer. Basically, you have a mousetrap, and you’re just trying to make it better than the competition. You’ll like me a lot.

 

Right. Because I’ll give you proven systems. True. But I can’t teach you. Like the show on Shark Tank? You have a great product.

 

You don’t have a company. Right. You don’t have a business yet. If you are thinking about being on the Shark Tank, don’t reach out to me, because it’s not a good fit. I’m looking for existing business owners.

 

Now, you can attend our workshop if you want, but if you’re trying to secure funding to make your business work, again, not a good fit. So if you’re trying to secure funding, you’re in the idea phase, you don’t have a business model, not a good fit. Now, if you’re doing at least $100,000 a year of revenue, then maybe we talk. But her job is, there’s only one of me, and I’m going to do every 13-point assessment. So her job is to vet and to filter to see if you’re a good fit. Now we had somebody I talked to this past weekend who’s a multi-millionaire who wants

 

to start their next business. That’s fine. I just don’t want to talk to people who are having a hard time with consistency in their life and try to teach them how to run a company. Because Jason, what happens if you’re trying to coach somebody who is having a hard time being consistent and just being on time for a meeting?

 

If we’re on a fundamental level, we’re having a hard time being on time for our meeting. What happens? Well, the relationship gets weird because as you are trying to teach them consistency, it’s one of the most important things that we can teach is being consistent is going to make your business grow. But if we’re constantly preaching something they’re not doing, they get offended in a

 

way. And they’re like, well, how, why would you talk to me that way? I’m doing, I’m doing my best. I am showing up for the last 15 or I got some of the items done or you don’t understand it was a, it was a hard week. And you’re like, Hey, it’s okay.

 

Kemosabe. Like, we just want to make sure we get you on that path. And the more you push them and the more that they don’t want to do it, or with the cognitive dissonance is there’s something wrong. As an example, my dad got Lou Gehrig’s disease and then

 

passed. I didn’t miss payroll one time. Or I didn’t miss any of my meetings. And you could have. Could have. Most would say I should have, but I didn’t.

 

Because I have a responsibility to the employees, to the customers, and to the families of the employees to make sure that their paychecks clear. They get paid. As an example, when I’m sick, I have a sick day, I show up to work. I take DayQuil.

 

I’ve seen it. You’ve seen it? Yeah, because consistency is king. Now, Luke 16.10, Dr. Breck was sharing, says, whoever can be trusted with very little can also be trusted with much. And whoever is dishonest with very little will also be dishonest with much. That’s Luke.

 

The Bible, it’s from the Bible, it’s the book of Luke, chapter 16, verse 10. Now, fun factoid number 10, this comes to us via the Patriot Way hotline. Not in any way endorsed by the Patriot Nation, but again, the only reason I like the Patriots is because of the Bill Belichick systems. I’m not from New England. I didn’t grow up liking them. My dad didn’t like them. I have no loyalty geographically. I don’t have a family member

 

who once played for them. And my loyalty extends to that of Bill Belichick. I’m kind of wanting them to, on the back of the jerseys next year, you know, because on the front it says Patriots. From the back, I wish it would just say Belichick on everyone’s jersey. That’d be awesome. So fun factoid number 10, the Patriot way. He was a wild man in college. It’s just incremental philosophy. Please read, Jason. Yep, so from Things You Might Not Know About Bill Belichick.

 

11 Things You Might Not Know About Bill Belichick. That’s part of the link. 11 Things You Might Not Know About Bill Belichick from the Mental Floss article. Back to you. I’m excited to read this. Before graduating from Wesleyan University in 1975, Belichick was reportedly the polar

 

opposite of his current reserved persona. Classmates recall that a president of the Kai-Sai fraternity, the son of Navy’s football scout in future NFL Hall of Famer could usually be found in the vicinity of frat guys peeing on rival houses and blasting soda machines with a shotgun Billy bill really so this might have been bill and in college like hey guys Let’s go over to the other fraternity and blow up their soda machine with a shotgun. I could see him doing Guys let’s go pee in the other fraternity house.

 

But again, people do have the power to change, but people do change seldom. So we all have to start somewhere. But I think that’s pretty incredible where he came from. Fun factoid number 11, the Patriot way. He was once public enemy number one in Cleveland. Tell us more about Bill Belichick from the Mental Floss article.

 

Jason. Another one of the 11 things. Before moving to the Patriots, Belichick spent four years as head coach of the Cleveland Browns. When he cut popular quarterback Bernie Kosar from the roster, Belichick was so reviled by Cleveland fans that he began to receive death threats. So did Casey Coleman, an area broadcaster who defended Belichick’s decision.

 

Both men got FBI protection until the furor died down. Okay, Dr. Breck, I know with my team, we have a large number of people. This just happened last week. A member of the team asked me, can I bring another person to the holiday party, Christmas party? I said, what do you mean?

 

They said, well, I know I get to bring one. It’s me and my date, but can I bring somebody else? And I said, no. I said, why? Well, because it’s $60 a head and I’m paying. They said, well, I’ll just pay myself.

 

I said, no, you can’t do that because then I have to report it as income. So essentially, I have to pay income tax on your friend attending, and we only have accommodations for about 400 people at the Christmas party, so you can’t bring them. Oh, they were outraged.

 

Now, they apologized by the end of the day, and I’m glad they did, because they probably wouldn’t be working here anymore, but they were mad. I mean, they were irate about it. They wanted to bring their significant other to the party,

 

which is fine, and somebody else. Dr. Breck, have you ever had to upset people to hold them accountable at drbreck.com? Sure, yeah. What kind of things upset customers and or employees when you have to be a stickler about a certain thing? Well, you know, we’ve got things that are in writing that people just want to overlook.

 

And so when it comes… Is being on time a problem? Not typically for my crew now, but it has been in the past. Back in the day. Let’s go back 16 years. When you try to hold people accountable who have never been on time in their life, what

 

happens? Well, of course they push back. So again, it comes back to that consistency. If I’m doing it, I’m never going to ask somebody to do something that I’m not willing to hold myself accountable to. So I think that’s a big part of where it’s got to start.

 

But yeah, I mean, if you’ve got something that is clearly delineated, you’ve got the parameters set, and they’re just crossing them here there The only a lot of people who don’t who passively aggressively don’t want to use the checklist the company has right? They just draw a line through all of the things on it and write done. Yep. I see that a lot I get to have a meeting tomorrow with somebody that is is not I think some of that’s happening with the checklist Oh

 

Unbelievable and then this is what that meetings like So come over here, I want to talk to you about the checklist. See, you got to use the checklist, or you’re going to be sleeping with the fishes. You’re going to be out in the concrete shoes, you’ll be floating around at the bottom of the ocean down there. Uh, boss, why do you have that lead pipe? I got the lead pipe, it’s like a teaching tool.

 

It’s a pointer, if you will. I’m going to point this lead pipe at your kneecaps. Uh, boss, why are you pointing my kneecaps with a lead pipe. It’s a way to demonstrate to you to see no pain, no gain. I’m here to teach you. No, but seriously, people feel like that, but you don’t do that, but people feel like that’s what it’s like.

 

Even if you give any correction to a lot of people get irate, so good luck to you there. It’s alright, it’s part of it. Bill Belichick, fun fact number 12. The Patriot Way, the man, the myth, and the nicknames. Jason, what say you for the Mental Floss article? Ooh, since beginning his NFL coaching career in 1975 with the Baltimore Colts, Belichick

 

has assumed several identities in the league. Stinson, Detroit, and Denver led to the nicknames Boy Genius and Punk. In New York, Bill Parcells called him Doom and Gloom. Bill Parcells. Bill Parcells, sorry. Who, by the way, I’ll show you when we get off the show.

 

He sent me a text message telling me he won’t be on the show. Bill Parcells. Are you gonna frame it? Huh? Are you gonna frame it? Frame my text? Yeah. I probably should because he, I mean, he was Bill Belichick’s mentor and I got a text directly from Bill Parcells telling me he won’t be on the show. Which is one step closer to him being on the show. And then I said, well maybe in the future and then he ghosted me. So, but he messed up and gave you his number. Well he did not. Somebody, I just say a source Very close to Mr. Parcells.

 

Now you say, Colleen, how do you book your guests? Oh, through only the most intense naiacal focus. That’s true. I mean, I work my way to get these people on the show, and sometimes, I believe our listeners deserve to have the best guests, and sometimes I get rejected. Let’s go back to this real quick.

 

The nicknames. Read some of the nicknames again. Yeah, so we’ve got, so students in Detroit and Denver led to nicknames such as Boy Genius and Punk. Is that a good nickname? I think that’s a good name. What’s the next one?

 

Punk. Is that a good one? It depends. If you’re from Seattle or… That’s Grunge. Oh, okay.

 

Because maybe this guy’s name is Punk. It seems a little bit opposite. You just get spit right out of him. You call me Punk? You just drop in and just snap it. Whop-a!

 

Whop-a! All right. Okay, Jason. Continue reading, my friend. Continue. Let’s go on to the next fun factoid here. Next Bill Belichick fun factoid.

 

This just in from our home office. Now by the way, if you’re out there looking for Bill Belichick fun factoids, you can Google search right now, mental floss, 11 things you need to know about Bill Belichick and you can find them. But Bill Belichick fun fact number 13, the Patriot Way. Bill Belichick has forked over more money in fines from the NFL than any other coach. Jason, back to you. After a Patriots employee was caught videotaping defensive hand signals from the New York Jets in 2007, the NFL slapped Belichick with a $500,000 fine, the largest in league history and roughly 12% of the $4.2 million salary

 

he reportedly earned that year. But let’s talk about this for a second. Let’s say that Bill Belichick, okay let’s pretend Jason you have a camera, and Dr. Breck calling plays? I would be able to start to see patterns and I could… But only if you watch the footage. Exactly. So this is where it takes it to the next level. Not only did Bill Belichick’s team film the other

 

coaches talking, but they had somebody who was a professional lip reader who was reading what they meant and then sending it to Bill who then could relay it to the team within 10 seconds so they could actually act on it. See, and I was thinking hand signals, and then they see what is that scheme and setup for the defense.

 

And so they’re like, you know, reverse engineering it. But yeah, it would take a little bit of time. Now, my understanding, again, you’d have to look this up, is it didn’t say in the rule book that you couldn’t film the other team talking, hire a lip reader to read what the other person is saying and to real-time provide that feedback

 

to the coach who has memorized the other team’s playbook so he knows what to do. So imagine this, you’re like, guys, come in. Coach, we’re going to be running the ball to the, we’re going to be running the Z42 option, the Z42. And then the coach goes, okay, they’re running the ball to the left. I mean, holy crap.

 

I mean, that’s like spy level. That’s why it’s called spy gate. But again, that’s, I mean, I don’t think a lot of teams would have the discipline needed to actually pull that off, even if they did film. But Bill Belichick, why is he paying fine? Jason, why did he have to pay a fine?

 

Because he did something that the league didn’t like, and he owned up to it and said, OK. You showed me that video. I never would have noticed this, but every time the ball is close to him, if it goes on the sideline, he’ll just take it and chuck it. Now, there’s a little bit of entrepreneurship. That’s right, Bill Belichick, when the ball comes out of bounds a lot of times he’ll throw

 

the ball because it’s hard to hike the ball if you don’t have the ball. So it’s kind of a game stoppage. Now if you look in our ceiling, don’t mention the name of the company. You see that sign right there? Oh, I see it. Oh, I’ve got hundreds of those signs.

 

Let me explain to you. One of our competitors was stealing the signs for one of our companies. And we caught him on camera doing it. So we confront the guy, hey dude, stop stealing our signs. And he says, well, he’s kind of a redneck-y kind of guy, let me get into it. He says, well, I tell you, it’s just war.

 

Business is war and you can’t stop me from taking my signs. You can’t prove it. I’m like, well, I got you on video footage, buddy. It’s war. And he’s super mad because his business is just losing. So one day he woke up and discovered that hundreds of his signs were missing.

 

Now I don’t know where they are. I cannot find them anymore. They used to be available on the road, and now they’re not. It’s probably just the wind. And if he were to ask me what happened to the signs, I would tell you I don’t know after things go in the trash where they go.

 

Maybe they go to a landfill, maybe they get burned, I don’t know. But I can add one right here as a piece of memorabilia to remind myself that business is war. And I probably would get a fine from whoever if they discovered that I did that. But when you have a business, the goal is to win. To win!

 

Don’t pick a war you can’t win. Right, don’t steal my signs, buddy, because I’m going to take all your signs. And this was years ago and the signs just keep disappearing. I don’t know how. I don’t know how. It’s like somebody is still thinking about how much that made them upset.

 

Somebody’s having that thought right now. Who is taking these signs? And I would say, I don’t know. Jason, Bill Belichick. Bill Belichick, fun fact, number 14, the Patriot Way. Outwork everybody regardless of how much you get paid. This comes from the CNBC article, how Bill Belichick got his first NFL job at 23. It paid $25 a week, which is $123.20.

 

How old are you, Jason? I am 26. Okay, so let’s role-play this. You call Dr. Breck, and you say, Dr. Breck, I want to come work for you. And Dr. Breck says, well, I’m not hiring, buddy. And then Dr. Breck, he offers to work for how much, Jason, per week? $25 a week.

 

But in today’s money, that would be how much? $123.20. So, Dr. Breck, you hear this guy, who’s pretty sharp, says, I’m willing to work for how much again, Jason, per week? $123.20. Would you take him up on it?

 

Yeah, I probably would. I could find something for him to do. So Bill Belichick, though, please understand this. He worked for $25 a week? My man! Continue, Jason.

 

New England Patriots head coach Bill Belichick reportedly earns more than $10 million a year, but he started out at the other extreme. Belichick’s first job in the NFL with the Baltimore Colts paid practically no money. It was 1975 and Belichick, then 23, had just graduated from Wesleyan University after shooting stuff with a shotgun. A college coach of his put in a good word with Ted… Why do you say that name? Marchabrota? Marchabrota, there you go. Nice.

 

The head coach of the Colts at the time, Bill Belichick, interviewed with Marchabrota and told him he wanted to work 14, 16-hour days and that he’d do anything his boss asked him to do. Ian O’Connor reports in his 2007 book. So he said to the coach, I’m willing to work 14 to 16-hour days for basically free. Okay, continue.

 

Marchabrota thought the kid sounded sincere enough and took him up on it. The gig, which involved everything from analyzing game film to driving the coaches around and working the Xerox machine, was originally unpaid. Still, Belichick’s eyes, it was a sweet deal. I got three meals, a bed, and a lot of football, he told O’Connor, and that was all I really wanted at the time.

 

Think about this for a second. If you’re out there today and you’re wanting to start a company, and Dr. Breck, in your case, you’re trying to start a relationship with a potential customer. Tell the listeners about the deal you have going for the first time customers. So for first time customers, you can come in and receive an examination, an x-ray, that first treatment, all at no cost, no obligation.

 

And you’re a chiropractor. Yes. Why would you offer it for free the first time? Because I know if you allow me the opportunity to essentially interview with you, you’re going to feel better, you’re going to like what we do, you’re going to see that I’m a normal guy and it’s not so scary, and you’re going to want to come back.

 

You’re going to want to stay. You’re going to want to invite your friends and family. But you had to make a no-brainer deal to get people to try you out. Sure. And have you grown? How big is your waiting list right now?

 

How far in advance are you booked out? I think right now we’re about seven weeks. Seven weeks booked out. Jason, you should tell a client that. That right there is a bragging story. You’re booked out for 7 weeks in advance?

 

I think that’s right. Yeah, 7 or 8 weeks right now. Because it’s a hot deal! True. And Bill Belichick was willing to offer a no-brainer, which was, I’m willing to work 14 to 17 hours per day for $25 a week.

 

Somebody out there should write that down. What are we making an hour? I’m not a mathematician. That’s crazy. That’s crazy. That’s very little something.

 

It’s like 50 cents an hour. I think in 50 cents it’d be like… It’s less. Yeah, that’s crazy. All I’m saying is if you’re out there today and you are not getting customers, create a no-brainer.

 

True. A no-brainer offer. Now Jason, where do people push back on the no-brainer? Often times it’s, can I afford it? Is it going to cheapen my brand? What does that mean?

 

It’s just… A lot of people are afraid to give up a good quality service or good or product for cheap because they feel like it’s worth more. Why? The inverse of that is like, well, I mean, the why is because one, they’re just, they’re scared. But like with Elephant in the Room, we do a great haircut, we have an awesome service,

 

and I would think it would be dumb for us not to give it away for a dollar. I’ve been to other barber shops that offer something similar, but the only downside is now I’m paying 40 bucks to be unsure, but with us, I’m paying a dollar and I’m wowed. And by the way, I have mystery shops from our competitors in Tulsa that are high end men’s grooming lounges. And one, it was a disaster.

 

And it was like 50 bucks. Oh yeah. But I tried it. I’m like, whoa. I mean, it was bad. Now I tried another one.

 

They did a very good job. But they were really late. And again, it was like full price. Now the problem is when you’re bad and it’s full price. Now I went to another one that was great and it was full price, but I would not have gone there.

 

I’m just not that curious to try out something. If I’m not guaranteed I’m going to like it. I mean, Dr. Brick, you see this all the time. People, you know, you go to a restaurant that might cost $100 a head. Have you ever been to a very expensive restaurant and it’s terrible? Yes, I have.

 

And how do you feel after you’ve dropped $100 per person on a meal that was terrible? You feel robbed. Yep. Now, what if the first meal was 90% off? Right. Or half off?

 

That would lessen the blow. Yeah, I think oftentimes you grade the meal on a value scale. So if you pay far less for it, then it doesn’t taste quite so bad if it’s not great. But yeah, if you’ve not had a wonderful experience, not had a great meal, and yet you still paid a premium for it, you really feel dissatisfied. I find that a lot of people are afraid to get learning opportunities.

 

Let me give you an example. When I started DJing, I would tell people, I’ll DJ your party for a dollar, and you just have to pay me the remaining balance if you’re happy. You can pay me as much of the remaining balance or as little as you want based on your satisfaction. So I’d tell the customer, the average DJ in Tulsa is charging $500 for the show, or $600 or whatever.

 

I think at the time the average DJ was charging 600. So I’m going to go out there and I’m going to do the best I can, but I’m going to DJ for a dollar. I’ve got a wife, I’ve got a life, I’ve got things, I’ve got obligations. And if you think I’m good, you can pay me whatever you want to pay me. And if I’m not, you can pay me whatever you want to pay me.

 

How does that, Dr. Breck, free me up to get better as a disc jockey? Well, because you’re going to have more opportunities, because nobody can say no to that. And then you’re going to grow, you’re going to get more experience, you’re going to learn, you’re going to get better and better, you’re going to figure out what the client wants so that you can get the remainder of that paycheck, and the next thing you know, you’re killing it every time.

 

So, okay, again, so Jason, do you think that Bill Belichick is a better coach now than he was when he was starting out at the age of 20, was it 23? Yeah. Oh, and he absolutely is a much better coach. And I did do the math, and it was less than a quarter an hour. Less than a quarter per hour, Bill Belichick started his career.

 

Jason, what is our next fun factoid? What’s the next Bill Belichick fun fact? So it’s fun fact number 15. And where do we get this information from? This one is another mentalfloss.com article, part of the 11 things you might not know

 

about Billy Belichick. Okay, continue reading, my friend. So as a high-profile sports figure, Belichick is often approached by car dealers with offers of free vehicles in the hopes his celebrity will provide them

 

with greater visibility. While it’s hard to turn down free wheels, Belichick does. He buys his family’s cars only from Ferrell Volvo in Southboro, Massachusetts, a dealership owned by his college friend, Jim Ferrell. By the way, if you look up Bill Belichick, you will discover that he is fiercely loyal. Very, very loyal.

 

Why does that say a lot about somebody, Dr. Breck? Bill Belichick will not take an endorsement. He won’t take a free car from Mercedes or from Lexus or from Lamborghini. He will only drive a Volvo from his college friend. He buys from his college friend’s dealership. Why does that speak to who Bill Belichick is?

 

Well I think it comes back to trust. I mean loyalty is such a lost characteristic currently, especially in our current society. And so, yeah, I love that quality. You know, because when you have that loyalty, then you have a greater amount of trust. And the next thing you know, I mean, the sky’s the limit on that relationship. Now I want to tell the listeners a little fun factoid that’s not one of our fun factoids,

 

Jason, because I know so much about Bill Belichick. It’s just stuck in my head. Bill Belichick’s favorite restaurant is Mission Barbecue. All right? Mission, okay. It’s in Annapolis, which is the home of the Naval Academy, Annapolis, Maryland.

 

Do you guys know why it’s his favorite restaurant, Mission Barbecue? The food’s good, but why does he like it? It probably… they sing the national anthem every single day at lunch. Wow. They stop the restaurant and they sing the national anthem, and he loves that. Yeah.

 

Because they’re on a mission, and they’re standing up for what’s right, and for our military. And his father was in the military. Uh-huh. But Bill Belichick did one of his first sit-down interviews, which Dr. Rick, you’d love that interview. But he did that interview at Mission Barbecue to give his friend’s restaurant good PR. So the only sit-down interview he’s done in a long time is at Mission Barbecue.

 

And Jason, why did he say it has to be there? The first sit-down interview? Yeah. Because it was an environment that he enjoyed, that he was comfortable in? Kind of right. Also, did he want to endorse them?

 

Yes. He wanted his friend’s business to get a little bit of… So was it his friend ahead of time or did he become his friend because he liked his restaurant my understanding is he became his friend because he liked the restaurant yeah and he liked how patriotic they are but he went out of his way to give his friend good PR and you didn’t get paid to do it

 

he did not get paid an endorsement that you could hardly afford right now Jason let’s go to our next fun point fun fact to it our next fun bill Belichick fun fact is what fun fact number 16 the Patriots way doing time to help stop crime from the 11 things you might not know about bill belichick article Yeah, belichick uses his offseason time to do humanitarian work And he’s particularly interested in rehabilitation of our incarcerated population Belichick has worked with former NFL great Jim Brown on the a mayor

 

I can program and leading aid and support to prisoners as well as paying visit or paying visits to gang members for talks on how to avoid violence. Why does he do that and why did you just now discover that he does that? Why is it that nobody knows about that? Why does he do that? What do you think, Jason? I would say, one, he does it because he is a coach at heart.

 

There it is. He wants to be able to coach people no matter what their situation is. It’s like why he takes in undrafted people. He finds value in them and he is that one source, that one person saying, you can do it, here are the tools to do it, here’s how you can get better, you don’t have to be stuck where you’re at. And the second answer to that is why people don’t know about it, because he doesn’t get

 

on social media and brag about it, he does it for a good reason. Patriots Fun Factway number 17, Bill Belichick, Fun Fact number 17, the Patriot Way, too busy winning games to be in video games. What do you got here, Jason? Fans of the long-running Madden NFL video game series might be perplexed whenever they call up the Patriots head coach. It’s never Belichick. What?

 

It’s never Belichick. Okay, continue. But an anonymous character named Josh Moore, sometimes the more generic N.E. coach, is used. For a game officially licensed, it’s a strange decision. While Belichick typically avoids queries as to why, one possible answer might be the fact that he hasn’t joined the NFL Coaches Association. Quick time-out. He’s the only NFL coach who is not a member of the NFL

 

Coaches Association. Why is that? Now if he was a member he would get paid a percentage of the Madden revenue. Okay. So he’d make a couple hundred thousand dollars a year every year if he would just sign the piece of paper. Mm-hmm. But you know why he’s not a member of the Coaches Association? No. Breck, what do you think? I’m guessing they have certain guidelines he doesn’t agree with, want to follow. He wants to beat you. He doesn’t want to be your friend.

 

He doesn’t want to share ideas. He doesn’t, he’s not sentimental about being a member of a fraternity of coaches. He wants to beat you. He wants to trip you when you’re walking. He wants to beat you. And that’s what he’s looking to do.

 

So it wouldn’t make any sense for the head of the Israeli military to hang out with the head of the Palestinian military and go over game plans. Nor does it make sense for me to serve on a board that is run by my competition. So you have a business that’s called a fiduciary duty to not, say you have a partner, okay,

 

and the two of you team up to start Elephant in the Room together. I, as a partner in the Elephant in the Room hair business, I have a fiduciary, a.k.a. a legal duty, to not compete with myself. To not aid and abet my competition.

 

So that’s how Bill Belichick views it. He doesn’t feel the need to team up with you if you’re a company. Brick, why do you not sit down with other chiropractors every single day and share with them your plans? Again, I want to win. But could you? I mean, did you ever get calls from other chiropractors like, hey dude, you want to do a luncheon? There’s actually a lot of camaraderie with chiropractors.

 

So you guys are friendly with them? In medical school, a lot of times you’ve probably heard stories about how it’s really cutthroat and it all depends on, you know, you want to be first in your class and your residency depends on your ranking in the class. In chiropractic school it’s very different. It’s definitely more collaborative. We don’t see one another typically as much as competition because we have a greater mission

 

to extend chiropractic and the wellness model across the board to a greater amount of the population. So on a nationwide level you’re trying to team up. Right. But the guy across the street, you’re probably not going to give him tips. No.

 

Now, Bill Belichick, fun fact number 18, the Patriot Way. Bill does not waste time with unnecessary technology. Jason, he does not waste time with unnecessary technology. Read to us the fun fact from the Mental Floss article, please. Having been involved in football since watching his dad in the 1950s, Belichick isn’t one to abandon or isn’t one to abandon what works after trying some tablets to arrange his plays and other data on the sidelines Belichick was seen smashing one to the ground in October 2016. Sorry Common

 

As you probably noticed I’m done with the tablets. He told media. There’s just two or they’re just too undependable for me I’m going to stick with pictures which several of our other coaches do as well Because there just isn’t enough consistency in the performance of the tablets I just can’t take it anymore. Mmm here we go this is Billy. In seasons recent the NFL has certainly cracked down on any tremendously outward

 

displays of emotion on the field so what about this you’ll notice Patriots coach Bill Belichick just taking it out on his Microsoft Surface tablet during a recent loss to the Buffalo Bills. See the NFL is in the middle of a four… By the way, if the NFL wants all the coaches to use this technology with Microsoft… The NFL is in the middle of a $400 million five-year deal with Microsoft to exclusively use the tablets on all NFL sidelines.

 

I’m the same way. I can’t stand watching salespeople use a PowerPoint on their iPad that doesn’t work 100% of the time. Get that crap out of here. I see so many businesses. There’s one business in particular, you know what I’m talking about, that has an online sign-in crap when you go there to cut your hair.

 

So you’re standing right in front of somebody and they say, do you want to sign in online? No. No, I want to sign in offline because I’m talking to you. Oh, sign in online. And I watch a 45 and a 50 year old man try to sign in and it doesn’t work consistently. It’s just stupid.

 

When a pen and paper works just fine. Have you been to the Olive Garden recently? No. Oh my gosh, the waiter kept handing me the stupid tablet thing. And I’m like, he goes, will you just swipe your card right here? So I swipe my card, it doesn’t work.

 

Swipe my card, it doesn’t work. I’m like, hey, can you just take my card and go swipe it? What? What? I mean, seriously, it’s like, instead of asking me what I wanted, he hands me the tablet so that I can choose what I want?

 

Just make some freaking eye contact. I mean, have you seen that crap? I have not, but that to me is a great way to not get a tiff and live on the technology. Breck, have you seen people hiding behind that freaking technology? Yes, I have. And actually, our last experience at Olive Garden was laughable for our entire family.

 

The waitress was just doing a terrible job. Just checked out. Olive Garden has been doing it. By the way, if you’re listening right now and you’re a member of the Olive Garden family, I go there a lot for the salad. But I want to tell you something.

 

That salad versus the poor customer service, it’s like… There’s a tipping point. There’s a tipping point. And what’s happening is I’m seeing these new employees hiding behind these iPads to take my order, and it’s not working. You hit play, and there’s like a video, and it’s like…

 

You hit play, and it’s like, do you want the… It’s like the taste of Italy lasagna? No, I don’t you hit like play and you can like learn about your food. Have you seen that crap? Get out of here. I don’t learn the tour of Italy you get there. No. I don’t know. I don’t want that I want a human to talk to me Frick unbelievable Jason. What’s a bit? What’s the bill Belichick fun factoid number?

 

19 I believe 2019 fun factoid at the age of 67, or at the age of 67 years old, Bill will still outwork you. New England Patriots coach Bill Belichick turns 67 today. Quick time out here. He was born on April 16, 1952 in Nashville.

 

It’s really funny. There’s an interview with Julian Edelman. They’re asking what time Bill Belichick gets to work. Right. And he talks about how as a rookie he used to stay late. So one night he’s there late and he goes into the workout room and Bill’s on the treadmill watching game film at like 11 o’clock

 

at night. So he’s like, so I’m going to go to the hot tub area. So he goes to the hot tub area and when he goes to the hot tub, Bill’s in there. And he’s like, he never leaves. He’s trying to impress to be the last guy out. So then when he goes to leave, he runs into Bill again, who’s just now finally leaving

 

at like midnight. But he’s tried to beat him to work, like 5am or 4am, and he’s already there. So they’re trying to figure out when does he actually leave. He didn’t leave to go home, he just went to grab a bite to eat and he’s coming right back. He will outwork you. Now Bill Belichick, fun factoid number 20.

 

The Patriot Way. Football is in Bill’s blood. Jason, what say you? He is the son of a coach. Belichick’s father, Steve, was an assistant collegiate football coach, primarily at the United States Naval Academy, and taught his son the finer points

 

of the sports from an eagle eye. Okay, so again it’s a passed down tradition. He watched his father coaching and that’s where he picked it up. Bill Belichick, Fun Factory number 21 in honor of Deion Sanders, number 21, the Patriot Way. Most he has won the most Super Bowl games of any other coach. He has the most Super Bowl wins of any other coach.

 

Jason, back to you. Yep, so he stands alone with Super Bowl wins. Belichick has led six Patriot teams to Super Bowl titles, the most won by any coach in history. Former Pittsburgh Steelers coach Chuck Knoll is next with four. Okay, think about this for a second. He has the most Super Bowl wins. Dr. Breck, in your mind, when somebody has the most Super Bowl wins, does that make them the best or near the best? What are your thoughts on that? It does.

 

It makes them the best. But a lot of people, Jason, don’t want to talk about the facts. No. Not at all. This is interesting. This is a coaching moment for the listeners out there. A lot of my businesses, like DJConnection.com back in the day, was the largest wedding entertainment company in Tulsa. And people would like to criticize me all the time at chamber events. They’re like, that company wouldn’t even allow you to meet the DJ before your wedding.

 

It’s the only company you couldn’t meet the DJ before the wedding. Well, then I’d sit down and explain to somebody, I’d say, hey, Sarcasmo, the only reason you know my name is because I’m dominant. If I was not good, you wouldn’t know my name. But all the DJs back in the day, you’d go to someone’s wedding, if you worked for me, and they knew that at the wedding you do your best job, you follow the systems, you follow

 

the checklist, you follow everything. At the end of the wedding, I as the owner will call the bride and say, how happy were you with the DJ’s performance on a scale of 1 to 10? And if you rated your DJ a 9 or a 10, the DJ could double his money. The DJ could make a bonus. But if the DJ got a poor review, then they made less money.

 

So the bride and the groom and I had a relationship. We had a triumvirate. We had a triangle of trust. Where it was, I’m going to do the best I can to train these guys and get them out there. But if you’re not happy, they’re not going to get paid very much. So unless a guy wants to commit paycheck suicide, he’s going to do a great job.

 

And they did. Right. But people always want to criticize people at the top. Yep. Nobody criticizes somebody at the bottom. So if you’re out there, and you’re a business owner, and you’re not being criticized by

 

your competition, you’re probably not winning. Nope. All right. So Bill Belichick, fun factoid number two, the Patriot Way. He could not play well, but he can’t coach Jason. Let’s say you yes Although possessed of a precocious football intelligence

 

He was a limited football player who received no interest from top division colleges and instead played center and tight end at the smaller Wesleyan University Middletown, Connecticut is Wesleyan University a college powerhouse there dr. Breck no not not last I checked. Usually in Division I football you have the Florida Gators, or Oklahoma State, or Alabama, or OU, or Michigan, or Notre Dame, or USC, UCLA. You don’t hear a lot about Wesleyan University.

 

But he is a great coach. How is it possible you can be a great coach and not a great player? How can it be, Jason, that I can coach our stylists on how to provide a great service, but yet I can’t cut hair? How is that possible? Because a lot of business owners get hung up right there.

 

They say, I can’t possibly teach my team how to be a great stylist if I can’t cut hair. How do we do it? Well, you understand what it takes to have a good wow experience. I mean, you’ve detailed it in your books. You’ve baked it into my brain, all the other coaches’ brains, your clients’ brains. You understand what is needed for any customer in any industry to enjoy the service or product

 

or whatever. And then we hire great people like Spencer who know how to cut hair and then they teach our stylists Yeah, yeah You hire people who are already good at it and then also people who are coachable that way you can teach them and then they Can teach the next generation now bill Belichick fun factoid number 23 for the folks scoring at home the Patriot way Bill was an assistant coach for five teams

 

Jason back to you Yep So he moved on to assistant coaching positions during the Detroit Lions and the Denver Broncos before joining the coaching staff of the New York Giants in 1979. After being fired as the head coach for the Browns, he took the assistant coach position for the Patriots and Jets with Parcells. People don’t know this.

 

He was an assistant coach for the Patriots and for the Jets underneath Bill Parcells, who has rejected me via text. Dr. Breck, people forget how long Bill Belichick paid his dues before he became a head coach. This guy started coaching. He was an overnight success after 20 years. Right.

 

It must be nice. But Greg, talk about that. How long have you been a chiropractor? Going on 16 years now. How often do you get approached by a young whippersnapper chiropractor right out of school who wants you to teach them the secrets?

 

Well I was at a conference last weekend and yeah, there were a few. They approached me. Yeah, they wanted to know the secrets. How did you become a 10-year overnight success? Now I could give everybody out there the proven strategies needed to get to the top of Google.

 

You’ve got to have the most content, the most reviews, the most canonical compliance, and the most mobile compliance. But Jason, when you know what to do, it’s up to you to actually do it. Yeah, you have to consistently do it. And you have to reconcile in your mind,

 

like Brett keeps saying, it doesn’t happen overnight. He is a 10 year, 12 year overnight success story. He’s been hammering the same things, knowing what to do for the past decade, and that’s why he’s where he is. That’s why the Oxifresh franchise is so successful for franchisees. You can buy a franchise for under $40,000, and they’re top in Google. So if you type in carpet cleaning quotes right now, do a search for carpet cleaning quotes right now, and you’ll find Oxifresh at the

 

top of the Google search engine results, because for 12 years they’ve been writing content! Now if you do a search for Berj Najarian, that’s Bill Belichick’s personal assistant and chief of staff, I come up top for that. If you do a search for Bill Belichick’s number one fan, the number sign, I come up top for that in Google. Jason, why?

 

Because you spent the time and did what you needed to in order to get there. And on today’s show outline, Jaron McKnight and I have collectively worked on, I’ve been reading Bill Belichick books for years. And I had Jaron pull up articles and links, and we’ve been working on this. Jason, there’s 48 pages of outlines here. It looks like even more.

 

I’ll be honest, it looks like at least 80 pages. It’s a lot. So I’m just saying, as people say, I want to be top in Google for the name Bill Belichick. Well, you’re probably not going to be top if you do like one article. Because you’re going to have to lock yourself in a room for 40 hours. Now, Jason, how much money do I get paid as a result of being top in the world for the

 

phrase Bill Belichick’s number one fan? I would assume nothing. Right. And why do I do it then? So you can be top. So people can find you.

 

Why else? Why else? Because you’re a sick freak. And you like the competition. That’s the only reason. It’s just fun.

 

I love winning. I love it. It’s not even something like, I don’t even know how many people are competing against me. There’s somebody out there who’s saying right now, I’ll tell you what, he’s not even from Boston. I’m the number one Bill Belichick fan.

 

I’ve got a Bill Belichick tattoo. I’ve got a Bill Belichick poster. I’m the number one. I’ve got the bobble head. I’ve got the hoodies. I dress like this at work.

 

I get mocked at work because I cut off the hoodie sleeves. Nobody is a bigger fan than me. I’m like, well that might be true, but I’m top in Google. Because of the maniacal amount of research that goes into this Jason What’s the next big belt big bill Belichick fun factoid the Patriot way one small step for the Giants one giant leap for Bill Kind so he served as special teams coach and then linebackers coach before being promoted to defensive coordinator by head coach bill

 

Parcells in 1985 they would eventually win two Super Bowls for the New York Giants in 1987 and in 1991 with both of them coaching. Dr. Breck, can you explain what a linebacker’s coach does and how it’s maybe different from a defensive coordinator? So the linebacker is kind of like the quarterback on the defense. They are the captain, the one that’s directing traffic for the defense.

 

And so the linebacker’s coach is responsible for them being in the right place, making sure that the rest of the team is in their correct place, that they’re doing their job. So it’s a more specific role than just the defensive coordinator, which is setting up the scheme for the overall defense. You know, they’re the ones that are crashing heads as the running backs coming through. So if they don’t do their job, the whole thing falls apart.

 

Okay, Jason, I want you to talk about this for a second. I want you to think about this for a second. Being promoted from an assistant manager to a manager is kind of a big thing. Yeah, it is. And for our listeners to make this actionable, I see a lot of people that won’t promote somebody

 

from an assistant manager to a manager unless they can cut hair or unless they have the golden resume. But here’s a guy who played football at Wesleyan who got promoted, but a lot of people won’t promote people based upon the merits

 

of the work they get done. They only promote people based upon their resume. Talk about that for a second because we promote people based upon the results they produce. Most people don’t do that in the world of business. Talk about that.

 

If you’re somebody out there, you only promote people based upon the size of somebody’s resume. Well, you’re going to be promoting them based off of something that is 85% of the time a lie, so you kind of have to crunch those numbers. But that’s one of my favorite quotes we have in both Elephants and Thrive. Correct me if I’m wrong, it’s Carnegie. He says, as I get older, I watch what men do

 

and care less about what they say. Yep, so it’s the same thing. It’s like if Breck is our employee and he’s just crushing it, like he’s a stylist and on his resume that he submitted months ago, it might not say he’s had management experience,

 

but, or like Carly is a really good example. She has just made her way up to master trainer because she started as just a stylist and then you realize she can command the team, she can delegate checklists, she wows her customers every single time, she’s always early, she is driven to do whatever task she needs to do and never once said, hey I want to be a manager. She came in as a stylist and

 

just got stuff done and now because of that she is being promoted and then eventually will probably… I see a lot of bosses though Jason that only promote people if they’re pretty. I’m being serious though. I see a lot of bosses that only promote pretty women or men with big resumes. A lot of people promote people based upon how they look. I’m not talking about racism. I’m talking about just this weird…

 

It’s called the halo effect. There it is. Explain what the halo effect is. So the halo effect essentially means that if you find a positive quality about someone, you assume other positive qualities that they possess. So if you think they’re attractive visibly, then you think that they’re also smarter.

 

You think that they’re also more capable and more responsible or other positive qualities. You just attribute to them without any rationale at all. Which is how Jason got promoted. I was about to say. You’re so pretty. Oh, God.

 

I don’t know. Oh, well. No. If so, your glasses strength needs to be up to a lot. Right now, I’m like looking through the Hubble space satellite in my right eye right now. I got some thick lenses, so.

 

Hey, you’re an attractive man. Your wife is very lucky. Okay, fun factoid number 25. The final fun factoid of today is part one of what I believe to be a five-part series about Bill Belichick’s greatness. Bill Belichick’s facts.

 

Bill Belichick quotes. We’re going to give you so much Bill Belichick knowledge that you cannot get in college. You’re going to become a super manager as a result of implementing these management systems. People from all over the world are going to be sharing this podcast going, hey buddy, we need to become better managers and this podcast teaches the moves. Jason, what’s the next fun factoid?

 

So it says Bill Belichick had the opportunity to coach under the head coach Bill Parcells. It’s like we talked about before, Bill’s head coach for the Giants, the Jets and the Patriots was Bill Parcells. I want to make sure everybody understands that he was mentored by a great coach. So if you’re listening right now, what does that mean? You need a great coach in your life, and if you have employees, you need to be that great

 

coach. So if you’re out there listening today, and you’re not getting coaching from somebody, I’m not talking about hiring me, I’m talking about if you’re stuck at the bottom of Google, hire Bruce Clay. Bruceclay.com for $8,000 a month. They’ll help you.

 

He wrote Search Engine for Dummies. Hire him. Hire him. If you’re stuck with your PR right now and you don’t know what to do with your public relations, hire Michael Levine. He was the PR consultant of choice for Nike, for Prince, for Michael Jackson, for the Clintons,

 

for the Bushes, for Pizza Hut, for myself. And for four grand a month, he’ll help you. Or you can hire us, but we only have 160 spots. So find somebody, find a neighbor, find a friend. Find somebody who’s had success, somebody who’s gone to the top of the mountain, and have them teach you the path they took to get there.

 

But don’t take advice from randos. What happens if you get advice from randos? You lose. I’ve watched that with clients that I’ve coached. I’ve watched that with people in my life after I became an implementer and I’ve learned your system.

 

For me, it’s easy to say, hey, find yourself a Dr. Zellner. Find yourself a Dr. Breck. Ironically, find yourself any doctor, apparently. Find somebody who is winning, not just where you want to be. Find somebody who is winning and has a system, and don’t be afraid to ask them how they got there and take notes, sacrifice time, get up and meet them in the morning, knowing you’re

 

not going to get paid, but you’re going to get paid in the knowledge, because if you just let a bunch of other people tell you how to run your business, it’s not going anywhere. By the way, I don’t want you to intern for me. I don’t want you to. I’m going to tell you this right now. I’ve got a lot of people reaching out to me, dozens of people a week reaching out to me

 

about interning. Let me explain this to you. If you want to intern for me, understand I don’t want you to intern for me. If you want to intern for me, just understand I don’t want to. So don’t tell me, this is what’s funny, people say I’m willing to work for free, but how much guaranteed training will there be? What? Could you fill out paperwork that shows to my college what I’ll be doing? What? Could you, I mean is there any position that’s paid?

 

What? One guy went as far as to say, can you come to my college and meet my professor so he can see whether you’d be approved? No! Make it easy for the person who’s mentoring you. Say you have to do nothing.

 

I’ll just shadow you. I’ll be a fly on the wall. I’ll pick up the trash. No caveats. Don’t make your mentor do something. They don’t want to mentor you.

 

Come on now, man. Seriously, be serious about this. Don’t ask the mentor to do a bunch of work in order to qualify to be your mentor. Now, we come back. Part two of the Bill Belichick series, we’ll be talking about fun facts number 26 through 50. And then part three will be 51 through 75. And then part four will be 76 through 100. And then through 102. And then we’re going to get into Bill Belichick quotes. And this could take us weeks, but there’s so much knowledge in here. And I’m telling you, if you struggle with management,

 

today you can do two things. One, you cannot apply what you’ve learned and just keep going as it is. Or two, you can listen to the show, take notes, and ask yourself, what do I need to do to become a more effective manager? Because once you nail the marketing and the accounting. It comes down to managing people. My name is Clay Clark. I’m a business coach. That’s Dr. Breck. He is a chiropractor and a great chiropractor. Check him out at DrBreck.com. That’s Jason Beasley. And if you were on the video version of today’s show, which

 

we currently don’t produce, you would see why it’s easy to have promoted him based upon nothing but good looks. Good looks only. Now without any further ado, let’s wrap up today’s show with a boom. Here we go. 3, 2, 1, Boom! Stop what you’re doing and think about this for a second. What would happen if your company was suddenly able to generate exponentially more quality

 

sales leads? That would be incredible! What would happen if your company came up at the top or near the top of the Google search engine results? Well, I would just feel overwhelmed with all that business. How many thousands of dollars in lost sales or millions of dollars in lost sales are you

 

missing out on simply because your potential customers can’t find you when they go online to search for the products and services that you offer? I refuse to think that thought because I don’t want any more business. Unless you are a dirty communist that hates money, my new book, Search Engine Domination, will help you grow your business. In my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate the search engine

 

results. What do you mean by dominate? You see, in my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate search engine results. Download your free e-book copy today at thebestseobook.com. I repeat, that’s thebestseobook.com. My name is Amy Baltimore and I am a CPA in Covington, Tennessee. I’ve been working with the Thrive team now for about a year.

 

One of the first things that they did was to update my website and my search engine optimization. I prior had a website, but I was not being found on Google. And all of my new business was coming through referrals from friends, family, et cetera. And right away, I started to see results. People were calling and coming in,

 

saying that they found me on Google. They just Googled CPA near me, and there I was at the top of the page. And so, it’s been a great help to my business. Again, you can download your free e-book copy today at thebestseobook.com. Hey, this is Dustin Huff.

 

I’m with Keystone Harbor Marina. We joined Thrive back in January and have been working with these guys for about seven months. During that time period, we have moved up our Google rank through reviews and SEO processes that we’ve compiled through these guys. Our leads have gone from about four week to now 165 a week.

 

So the process works. I will tell you from experience, once you begin, you have to stay with it. As long as you continually do this, week in and week out, month in and month out, you’ll continually grow.

 

The system works, but nothing works unless you do. You’ve got to take some action. Download the e-book for free today at thebestseobook.com. Hello, my name is Daniel with Daniel’s Heating and Air here in Amarillo, Texas. The way Google has affected my business, we have got a lot of calls from Google. Right now it’s July and we’ve had the best month ever and it took us

 

about eight to ten months to get on top of Google and I’m glad we did. Remember nothing works unless you do. You have to go to thebestseobook.com today. Download the e-book for free. Just download that e-book for free and you’ll be off to the races. Hi my name is Christina Nemis. I’m the owner and operator of Angels Touch Auto Body and Detailing in Bourne, Massachusetts. We have been working with Thrive and their coaching for, let’s say, eight to nine months. And it took us about six months, five to six months, to get on the top of Google, and with

 

their help with the website and marketing and the SEO and retargeting ads with Google. And it has been phenomenal. We just have light and day business coming in, phone calls coming in, walk-ins, referrals. It’s just through the roof and we couldn’t be happier. At the moment we are up 50% this year from the previous year and not only is that part of our own hard work and diligence but also with the help of Thrive and what they’ve done for us and getting us on the top of Google and all their knowledge and coaching.

 

And yeah, so super grateful, super pumped to see what the future holds for all of us. Thank you. This is your year to thrive. Success you will find. Today is your day.

 

And now is your time. Lazy hands make for poverty, but diligent hands bring wealth. Proverbs 10 4 I’m here to tell you, you can do it if you can just motivate yourself. 12 Damascus had to cut off a few, so on the day D you and I could rendezvous. A misshapen tree that I had to prune, I had to make cuts to be here daily at noon.

 

So, like a powder wave of knowledge monsoon, I could rain on the parades of those without a U. Are you the next Rockefeller or the next guru, or the next Dr. King who’s changing the rules? When walls are in your way, would you run right through? Like a running back, force the one that’s up to you? I remember my days back in the dorm room Toon to the gloom like the temple of doom

 

Overwhelmed with the doubts that try to consume I hoped for the future that I could pursue But from the mountain top now, I can conclude That you have what it takes if you want the view to work. This is your year to thrive, success you will find. Today is your day, and now is your time.

 

It’s your year to thrive, success you will find. Today is your day, and now is your time. This moment is profound, construct above the ground. Your road might have been rough, but what you got now is now We’re here to pick you up and to even show you how But you gotta be resourceful with that old plow plow

 

Started from the bottom, but I worked my way up Cause by 4am I always been prayed up Rise and grind, now’s your time, don’t give that up You gotta get it, don’t quit it, till your seeds grow up Seriously, it’s your year to thrive Success you will find

 

Today is your day And now is your time. If you’re here to thrive, you will find. Today is your day, and now is your time. We all have a wish and we all want to win, but we cannot begin without self-discipline. If you fall on your face, get yourself up again.

 

Teach yourself to close, not fail with a friend When the storm’s getting rough in this God-end game You only be there with yourself and what you believe We believe in you, but not as much as God does If you’re going through hell, he’s got nothing but love Apply what you’ve learned, increase what you’ve earned

 

And in due time, you got money to burn Apply what you’ve learned, increase what you’ve earned And in due time, you got money to burn Sing it! Apply what you’ve learned, increase what you’ve earned In due time, you got money to burn

 

In due time you got money to burn With the speaker for miracle, I’d like to shout down the doubters Kill the weeds that be giving you dream flowers Empower you to devour All the obstacles that make your sweet dreams sour As for me, I used to stut stut stutter

 

But now I’m on the microphone smooth like butter If I can do it, I know you can too But you must stick to it like postage do And while Merton’s on the chorus, singing what he sings I’m encouraging you to dream big dreams Today is your day, and now is your time

 

This is your year to thrive, success you will find Today is your day. Come on. And now is your time. Sing it, Martin. Today is your day.

 

Now is your time. I realize I can’t sing like that, but I can talk and play the woodblock. OK, if you guys need me, I’ll just be over here. Dr. Z, on today’s show, we’re doing part two of Bill Belichick’s number one fan 102 Bill Belichick facts and

 

75 notable quotables my friend. Are you fired up? Yeah? How is that has that been verified that you are the number one fan? I believe I am America’s number one fan There’s somebody out there who’s rocking a Bill Belichick tattoo right now who would disagree with me But the point is he is a management master, and we’re gonna break down his management moves. Oh, let’s do it. Yeah, starting here in about five, four, three, two, one, and… Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses.

 

Welcome to the Thriving Timeshow. 3, 2, 1, here it is! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here.

 

We started from the bottom and we’ll show you how to get here. Yes, yes, yes, and yes. Dr. Z, it is ecstasy when you are next to me, and I am fired up about breaking down the Bill Belichick management systems. May I ask you an honest, will you answer honestly? Sure, let’s do it.

 

Okay. How many hoodies have you cut the arms off of? Zero. Well, how can you even proclaim, I mean, Andrew, follow me up on this. Yep. How can you proclaim to be Bill Belichick’s biggest fan if you don’t said rock the cut off hoodie attire.

 

Article 2-7 of the Bill Belichick Fan Club states to look for loopholes like Billy B does. Who wrote that? Who wrote that? Okay, well there you go. Okay, so what we’re going to do now is we’re going to be breaking down these fun facts

 

about Bill Belichick. These are all being taught to you so that you can become a more effective manager. That’s why we’re doing this okay, because he is a phenomenal manager, so bill Belichick fun fact number 26 is coming in hot The Patriot way bill was always able to create one or bill was able to create one of the strongest defenses in the 1980s Luke give us the fun factoids coming at us hot from the encyclopedia Britannica. Yes, so

 

capitalizing on the presence of future Hall of Fame linebacker Lawrence Taylor, Belichick developed one of the NFL’s most dominant defenses of the 1980s. In four of his six seasons as coordinator, his Giants defenses ranked in the top five of the NFL in yards and points allowed and were integral,

 

I can’t say that word, integral, integral. You just keep going, we’re just feeling the flow. Oh, we’re riding the ball, we’re good. To the team, two Super Bowl victories during that span. Okay, so Z, let me tee this up for you. Lawrence Taylor was known to be a difficult person.

 

Some would say that he was on a lot of drugs during the vast majority of his NFL career. He was, especially later on, but yes. And still, Bill Belichick let him play. And there’s somebody out there who has an employee on your team right now who’s a little crazy, but they get it done. Talk to me about the balance of when you decide to punt somebody and when you’ll let a crazy

 

person still be on your team. That is a balance of a business owner for sure. When you have a rock star, i.e. a Lawrence Taylor on your team, they make twice as many cold calls, they close twice as many deals, they come up creative that’s just over the top like, that’s the one we’re using for this pitch. We all have one of those, or if you don’t that’s important

 

Maybe you should but a lot of times I come with some quirks and and when I say quirks It may be a little late. They may be a little talk back at e. They may be a little this I may be a little attitude sometimes and and oftentimes you just put up with it because their performance So outweighs that someone asked me one time clay, and I know you’ve been asked this a bunch, too When do you know enough is enough? When do you know and you know what?

 

You’re the only one that can decide that. And when you wake up, when you go look in the mirror and you say to yourself finally, you know what? I’ve had enough. Then, up until then, you’ll put up with all the jackassery because the performance is really the bottom line.

 

That’s our scorecard. That is our money in the bank, profit and loss, winning in business. That’s what you’re going for. So like the New York Giants, they had a rock star defensive end, Lawrence Taylor, and he set the new standard for sacks and just dominant defense. But there’s somebody out there that fires somebody in their office the very moment they

 

irritate them, and then they end up working all the night shifts because they fire people emotionally. They have a very low threshold for Jack Ashry that if it’s the moment of… You know what I mean, though. You know people like that. I do know people like that, and so sometimes you have to swallow your own pride…

 

Swallow the pride. And put it through the filter. What have I always said, Clay? What’s best for the business. Sometimes it’s not always best for you personally, but what’s best for the business. Now, it can’t get too much, and that’s why the Lawrence’s Taylors eventually move on

 

down the road. That’s why a lot of those employees that give you grief, they over-deliver, get so entitled that they finally, finally just have to say, see you later alligator. After a while, crocodile. You know what else you say? You always say that you want to do what’s best for the business.

 

Right. And I have audio of you saying something else you always say. Let me know. I’m curious. I’m curious. You know what they say.

 

See you broad to get that booty ackle. Lay her down, smack her yackle. I say that a lot, I think. I don’t recall. Apparently I do. Now Bill Belichick, fun fact number 27, this just in from the Patriots way Bill Belichick

 

help desk here, Bill’s first head coaching position was for the Cleveland Browns. Luke, what say you? As a result of his success with the Giants, Belichick was named the head coach of the Cleveland Browns in 1991. After leading the Browns to just one winning season in five years as head coach, Belichick was fired shortly before the franchise relocated to Baltimore and became the Ravens.

 

So here’s the difference between the Browns and the Patriots. When he’s coaching on the Patriots, Bob Craft has his back. So Bill Belichick says, you know what, we need to bench Drew Bledsoe, who was an all-pro quarterback. He said, we’re going to replace him with Tom Brady. On the Browns, he said, we need to bench Bernie Kosar.

 

And the Browns management and ownership got upset with him about it. Well, sure they did. He was their star. So he wanted to bench their best player. And for the Browns, the ownership didn’t back him, but the Patriots do back him. Can you talk about how important it is to not undermine your employees, your managers?

 

It goes to the org chart. I think one of the things I learned the most when I was in corporate America back a long time ago. Shunda. And that is what not to do. And what not to do is to go against the guys that you’ve paid money and you’ve hired them to make those decisions. You see, what happens is, is that

 

when you hire someone to make those personal decisions and they come at you and they say, this is the decision we need to make and here’s the reason why, and you don’t let them do it, then you’re effectively saying, I don’t respect you. I hired you for this position, but I’m not going to equip you for this position. And so therefore, it’s just a matter of time before the ways are parted. It does not go well for your organization to put a manager in charge and to undermine them daily.

 

What happens is that it’s not fair to fire them if you’re not going to give them the tools to succeed. So if you take away the tools, and then you hold them responsible for the decisions you’re making, I mean, where’s the fairness in that? The last time the Browns won a playoff game was when Bill Belichick was the head coach. That’s like 20 years ago.

 

And the Browns, it doesn’t matter who the Browns hire, they undermine them constantly. There seems to be some of that in the organization. That just starts at the head and goes down. But you know what’s funny is that it’s a new Browns organization. Well, I believe their general manager, their current general manager, hasn’t figured out. I think he’s a good guy, he knows how to bring in quality talent.

 

Now it is, can we find a coach that can insist on discipline on the field, and can we get everybody rowing in the same direction. And Andrew, I think what’s going on, I think the keyboard has unplugged itself from the USB drive, and that must be fixed immediately, otherwise this Bill Belichick show could be going sideways. Now, while we’re having a little pause here for your keyboard, I’ve got a fun fact for you.

 

What’s that? Well, every year, at the beginning of November, in the thoroughbred horse industry, we have what we call the Breeders’ Cup. The Breeders’ Cup. The Breeders’ Cup. A cup for breeders.

 

It’s a series of races for two-year-olds, three-year-olds, four-year-olds, and however old you want to run them, on the dirt and turf, going short and long, age appropriate, age sensitive, so like the three-year-old girls can run against the girls and the two-year-old boys run against the two-year-old boys, right? Right. Well, there was a colt this year that I was baffled at his name.

 

And he was one of the favorites in the two-year-old boy race. If he were to win, he would be the early morning favorite for the Kentucky Derby, right? So this horse’s name was Eight Rings. Eight Rings? Eight Rings. Named after Billy B?

 

Named after Billy B. He got two rings with the Giants. Luke just pointed that out earlier on the show. And he got six rings so far. Wouldn’t that be horrible? I mean, you name your horse eight rings, and then Belichick wins the Super Bowl again next year, and now he’s got nine rings, and you go to the Kentucky Brewery, and you’re

 

like, I’m out. You’ve got to put that horse down. You’ve got to put that horse down. You put it down. I guess you could have been prophetic and called him nine rings, thinking, well, before he’s done running, I’m sure Bill will have another.

 

I’ve got a little bit of a fun story for you. Isn’t that cool? Eight rings. That’s what I got to get. Can I tell you something about the Breeders’ Cup that you might not know? What’s that?

 

You know, we have five kids. Yes. And typically before I do what you do to create kids, I’ll go grab this red Solo cup. Oh, yeah. And I’ll take a sip of water or something. Yeah, and I know you’re going to…

 

This is my breeder’s cup. I did not know that. Unbelievable. Wow, you’re right, I did not know that. The breeder’s cup. And I put on eight rings and get down to business.

 

You put on eight rings, stretch and just get after it. Okay, alright, so what we’re going to do now is we have time for one more fun fact before we take a quick early break here Bill Belichick fun fact 28 the Patriot way Bill was a proud member of the New York Jets for one day For one day this just in Luke. What say you? Parcells retirement from coaching at the end of the 1999 season Belichick was promoted to the Jets head coach, but he resigned after just one day at the job.

 

Rather than notoriously doing so by writing, I resign as HC of the New York Jets on a piece of paper shortly before taking the podium at a press conference and announcing his departure, citing discomfort with coaching a team that was up for sale. Yeah, he just did not want to coach. They were up for sale, really? There was a lot of speculation the team was going to be sold, and that’s what was

 

going on with the Browns. They were talking about moving to the Ravens. The Browns became the Ravens. They were talking about moving the team. He didn’t want to be a part of a team that was a moving target. He didn’t want the leadership changing, the ownership changing, so he was the head coach

 

for a day. That’s the Jets, right? I don’t know the Jets for themselves, what I’m trying to say. There was a lot of discussion they were going to be sold. I see. He just did not want to be a part of that thing.

 

That’s kind of crazy. Now, I heard my rumor mill has a little bit different reason. Okay, what do you got? With that he was offered the say-so and personnel, and then they pulled that away from him. Is there nothing to that horrible story? I cannot disagree with what you just said.

 

All I can say is that the facts that I have been able to gather for today’s show… Don’t waste a good story. What you’re saying, there’s a lot of speculation around that. I cannot hop on a show like this and say you were wrong about that kind of thing. I’m just bringing hard facts that I can prove. Oh, I can just say dirty little rumors then and not worry about it.

 

Perfect. Yeah, you’d totally fine. Now, Bill Belichick, factoid number 29, the Patriot Way. A day after leaving the Jets, Bill Belichick joined the Patriots. Luke, what say you? After leaving the Jets as head coach for a day, he took the head coaching position at

 

the Patriots less than a month later. Okay, so think about this. He left the Jets to go coach the Patriots. All right, so Z, let’s talk about this for a second. Let’s make this actionable for the folks out there. Why do you, assuming that Bill Belichick really did not want to coach the Jets because he didn’t want

 

to work on a team that was moving, why do you as an owner have to decide to set a tone of stability for your team? If you were thinking about selling your business, why do you not want to tell all your employees that you’re thinking about selling your business? It causes a lot of unease. When your employees have unease, I mean, right now, Clay, this is going to sound horrible, but most employees are only working about half

 

the time they’re there. Oh, get out of here. Yes. And so, when you cause unease, what you’re doing is you’re giving them more things to worry about, to think about, other than the job at hand that they’ve clocked in to do for you.

 

And so, it starts the rumor mill, and then pretty soon you’ve got more people around the ice cooler talking about things they shouldn’t be talking about, speculating, whispering. And it’s just not good for a team. You want to make sure you know where the business is headed, and how it’s headed, and how it’s going, and that the owner is going to be there, be part of it, and that’s what you signed up for.

 

And so when someone comes in and says, oh wait, we may be changing things, moving the business, changing what we do, I don’t know, something, selling to somebody, and who knows what they’re going to do. Moving to a new office. I remember we relocated our elephant in the room from 16th in Boston to 17th in Boston. And I can’t tell you how many members called and said they had heard we’re going out of

 

business. We upgraded to a bigger location after being in business for five years and so many of them were like, yeah, I heard you guys are going into business. That’s the rumor. And it’s because I didn’t get ahead of it. My bad.

 

I didn’t get ahead of it and put signs up that said, great news, we’re expanding. And apparently, somebody in my meeting started talking to customers, someone who was in my meeting, heard part of the story that we’re moving, and started telling customers, yeah, it looks like we’re moving.

 

I don’t know what’s going on. I know what’s going on. And that was before I could get the signs up that said, great news, we’re expanding. And so you just, as an owner, to make this actionable, you have to create a culture of stability.

 

And you also have to have a keyboard that works well. So we’re going to take a brief break. I’m going to fix the keyboard. Then we’re going to come right back. I can’t really wait. Here we go. Oh, I love that transition. Don’t you like that old school Batman transition? Yeah, you know, I love Batman. Oh my God. I am Batman. See, I love this show. We’re now going to talk more about Bill Billichick. Facts. Okay, put your pants on.

 

What do you think the relationship was that Batman had with Robin? I think it was kind of a… What was that relationship where it’s like, hey, put on your underoos, buddy, follow me around? I’m not sure if it was a father-son or big brother-little brother or maybe uncle-nephew. I’m just saying, at what point were you… If you said to me, Clay, I want you to come over tonight.

 

Okay, cool, what are we doing? We’re going to be fighting crime. Okay, cool. But step one, I want you to put on some yoga pants, some tights, and then on top of those yoga pants, put on some Speedos, and then meet me. I’ll be in the back wearing my cape.”

 

I’m like, okay, there’s something going on there. I’ll tell you, to put on a real skin-tight shirt with a big C on the side of it. There’s just something going on. And then, how oblivious were the people of the time where they’re like, is that Bruce Wayne? Bruce, is that you?

 

No, it’s not me is not me really well you sound you don’t sound like you at all I guess it’s not you it can’t be it’s not me those are just thoughts about Batman that I have but let’s continue here so we’re talking about bill Belichick is any is it a coincidence that you thought about Batman as we’re doing the bill Belichick thing I think you and I have a very non homosexual Batman Robin relationship absolutely you know I think, but at the end of the day…

 

Is Bill Belichick like a Batman? Is he like a Batman? Is he like a Batman? Is he a boss Batman? I think he is kind of like a Batman. That’s what I’m saying.

 

Yeah, he’s great. He’s also like a Commissioner Gordon, too. He does everything. Now, Bill Belichick, fun fact number two, the Patriot Way, a day after leaving the Jets, Bill Belichick joined the Patriots. Luke, what say you?

 

Upon Parcells’ retirement from coaching at the end of the 1999 season, Belichick was promoted to the Jets head coach, but he resigned after just one day at the job, rather notoriously doing so by writing, I resign as head coach of the New York Jets on a piece of paper shortly after he retired. So think about this, he resigns from the Jets, and then he goes and coaches the Patriots. But see, he takes over the Patriots and leads them to a record of five wins and 11 losses.

 

And he decides to bench their starting quarterback and replace him with Tom Brady. Now I want to make sure the listeners are getting this idea. Most owners would have fired their coach when they go 5-11 after benching their best player. Most owners would do that. This is why I feel bad for Mr. Kitchens, the coach of the Browns right now, because he is leading the Browns right now to a record of two wins and how many losses?

 

Six, I believe. Two wins and six losses. I don’t care if you’re Bill Belichick or Jimmy Johnson’s first year with the Cowboys. How was that? Jimmy Johnson’s first year. Not good.

 

So, Z, talk to me about backing the people that you hire to turn the ship around. Well, you have to give them time and the tools to do it. You’ve got to back them. They’re either your guy or they’re not your guy, or gal, for that matter. What happens is that oftentimes you’re hiring somebody new because there’s been some dysfunction and some things that have been done wrong.

 

That cannot be corrected overnight usually, most of the time. It takes time to do it. As long as you see it headed in the right direction, that’s the key, is it headed in the right direction. A lot of times, I want to know, like in business you want to compare year to year, month to month, you want to compare those numbers.

 

You may not be where you want to be, but are you headed in the right direction? Jimmy Johnson’s first year as the head coach of the Cowboys, he led the Cowboys to a record of one win and fifteen losses. Oh yeah, that’s when they, did he have Troy, Troy is a rookie his first year, right? I cannot confirm or deny that. You would probably be more accurate.

 

Luke, Luke, somebody, somebody get in there. But I would say this, think about this for a second. Again, Zeke, so many people right now are calling for Freddie Kitchens to be fired, and I’m just saying that we live in a microwave society and we forgot that even Jimmy Johnson, the great cowboy coach, the next year led the team to a 7-9 record. The third year, they went 11-5.

 

Right. Calm down! Calm down! Calm down! Calm your jets. Somebody should write this down right now and say, you know what?

 

I need to give my guys some time. I see business owners that promote someone. Andrew, you see this. They’ll hire someone to be a salesperson. And how many hours do they give the person before they’re fed up with them, they’re tired of them, it’s time to fire them?

 

A lot of times it’s the first mistake, and then the other bigger thing is that… The first mistake. You see, the first time the sales guy doesn’t close the deal, it’s like, oh. The bigger thing is that there’s never any training, and so they’re not getting anything. So you have to train them, you have to show them what to do. But wait a second, selling’s easy, just get out there and make it happen.

 

Just go do it. Come on now. Talk to me about, see, how do you… I walk on hot coals. Talk to me about training a salesperson. I mean, this is my process I take people through.

 

I say, let’s listen to some recorded calls from people who do it well. Then let’s watch footage of someone doing it well. Then let’s have you shadow someone who does it well. And then let’s have you go out there and attempt to do it while somebody is basically shadowing you or auditing. So within a week, you get good.

 

But I see a lot of owners that just throw in an operations manual, a sales guide, and say, here’s the book on sales. And by the way, if you have any questions, read The Ultimate Sales Machine by Chet Holmes and the Bible. Go get them. And the problem started, though, the problem started before the person was hired.

 

Here’s what happened. That person came in and sold themselves that they were an awesome salesperson, that they could rock this. They were closing time. One more close makes the money. I close everybody’s face.

 

Right. So they come in and they pump themselves up. Otherwise, they wouldn’t have gotten the job, right? I mean, you don’t want to hire someone who comes in and says, I know nothing about sales. I have nowhere to even start.

 

And if you could just teach, you know, take a couple weeks and really teach me, I’m sure I could figure it out. No, they come in and say, hey, listen, I’m your guy. I’m the sales guy of the year. Come on, yeah. I’m the GOAT.

 

Come on. Oh yeah. So then you go, well, this guy’s got it going on. He’s got it going on. So I’ll just hand him the manual and he’s going to rock on with it, right? Right.

 

Right? Right. And therein lies the problem. You’ve got to really treat them as if, even though they’ve got the enthusiasm, they sell the right things in the interview, you read the resume and a bunch of them don’t put all the truth on the resume.

 

Only 85% of the time, according to Inc. Magazine, do people lie on their resumes. 15% of the time. Positive stuff here. They don’t turn one-handed, they just have a real short… Here is Bill Belichick, fun factoid number 31, the Patriot Way, since promoting Tom Brady to the starting quarterback position.

 

The team has never had a losing season. Luke, what say you? He then turned to little-used second-year quarterback Tom Brady, who proceeded to lead the Patriots to an 11-3 finish in an improbable postseason run that resulted in the team’s first Super Bowl title. Now, a little fun factoid, and I want to have Z break this down.

 

Bill Belichick is famous for going to these, you know, these combines, NFL combines, and being the only guy not using a stopwatch. And people are like, why are you not clocking the guy’s speed? He’s so fast. Bill’s the only guy who doesn’t really care how many push-ups you can do or how many times you can lift 225 pounds, but he’s looking for character.

 

And Z, you do the same thing. You look for character and then you train up that skill. Please explain to me why Bill Belichick would bench an all-pro quarterback who completes the ball accurately often, who is going to the Pro Bowl every year but not winning games. Why would he bench him for a little-known guy from Michigan named Tom Brady, who really didn’t play a lot of college football because he was, for the large part, a backup for really

 

good players in college? Why would Bill do that? Well, I’m not sure exactly why, but may I guess? I’ll guess. Okay. I would think that Bill, with the team not having a very good year before, probably realizing

 

that Tom was going to be his guy. Tom was going to listen to him. I’m sure if he told Tom, hey Tom, walk over hot coals, Tom’s going to walk over hot coals for him. What happens sometimes is when you inherit someone who’s a superstar, a little entitlement goes with that.

 

You know, hey, you buy a business and Billy here, he’s the number one salesperson, has been the number one salesperson for years. He’s going to let you know how this thing runs up in here, okay? And so sometimes you go, you know what, Billy, I know you’ve done great. I know you’re an all pro in your position, but you’re not my guy. You’ve demonstrated time and time again, you’re not my guy.

 

I’m going to give this young man, who seems to in all the meetings and all the being there early, probably staying late, hanging out, putting in the effort, listening to me, nodding and saying, yes sir, yes sir. If you say do it like that, sir, that’s how I’m going to do it. I would imagine that if that kind of energy was around, and I’m imagining, because I have a very active imagination, then he would have said, listen, even though you’re an all-pro, I’m going to show the team, Jack Welch has

 

in his book, a good public hanging, really. So if every player in the Patriots sees Tom, I mean, sees Bill Belichick, bitch the starting quarterback, the all-pro, the big deal, the big kahuna, for an unknown, and the unknown’s biggest calling card is that he’s Bill’s guy. Now the first year Bill Belichick had Tom Brady holding clipboards. He was a benchwarmer, he was a backup. He demonstrated his work ethic and then he benched Drew Bledsoe.

 

Now again, how do we make this actionable for our listeners? If you’re out there today and you’ve got somebody on your team with a great resume but they can’t deliver, replace them with the person who has the best work ethic. I agree with that totally. And really to put it in perspective with like what Bill stepped into, it would really be if you bought a business and you inherit employees, you’re going to have some employees in there

 

that are the rock stars, the all pros, the Drew Bledsoe’s if you will. And so you’ve got to be careful because a lot of times they’ll think you’re working for them. And I’m not sure exactly what Bill’s and Drew’s relationship was, but I do know that Bill was maybe a little desperate to get the thing turned around. And he wasn’t getting whatever he needed to get from his quarterback, he was not getting

 

from Mr. Bledsoe. It’s interesting, because Drew Bledsoe now comes to most of their games, you’ll see him on the sidelines, and it appears as though he’s realized, perhaps they’ve won a lot of Super Bowls without me. Maybe I should have listened. Yeah, I think there’s a little bit of that going on.

 

I don’t know, but I feel like there’s a little bit of that going on. But it’s neat to see the relationship has been repaired after all these years. Now there’s another Bill Belichick fun fact, number 32. This one’s going to blow your mind, Dr. Z. Here we go. The Patriot Wet.

 

Bill Belichick is the only coach in the National Football League who is not a member of the National Football League’s Coaches Association. Thus, he does not receive any money, any monetary compensation for the use of his likeness because he’s not allowing people to use his likeness. So when you play Madden, you know Madden, 2019, 2018, the only guy you’re not going to find in that game who is a coach is Bill Belichick.

 

Thus, it causes him to lose thousands and thousands and hundreds of thousands of dollars, actually, per year. Currently, the head coach for the Patriots in the Madden game, his name is Josh Moore. He’s also had Hal Offamer, Griffin Murphy, and N.E. Coach. Those are just a few of the names, because Bill Belichick will not let the game use his playbook and he will not let the game use his likeness, and he refuses. He’s the only coach who refuses to network with the other coaches.

 

He’s not a member of the association, and whenever he’s been asked about it, he’s sort of flirted with the idea that he’s trying to beat the other people, and he doesn’t see a whole lot of value in comparing notes. Z, does that make any sense to you? Do you kind of get his mindset there? I do get his mindset, but I will say this.

 

I know that’s been his pattern in the past, but there seems like there’s a sneaky good coach coming on, a young man. Josh McDaniels is his boy. That’s his guy. But Sean McVay. Sean McVay, I heard Sean McVay and him were in the Super Bowl last year.

 

Sean McVay, coached the LA Rams, Los Angeles Rams, and I hear that they had some working together at the draft times, that they’ve had a lot of deep conversations. Let’s say why this is, though. I’ve heard multiple interviews with Bill talk about this, but basically, Sean and McVeigh and Belichick share the same schedule. Those guys both are the first ones to their facilities.

 

I mean, those guys get there at 3 in the morning, 4 in the morning. They’re maniacally obsessive, and I think Bill Belichick sees in McVeigh a younger version of himself and has decided to help him But I don’t think the other coaches are at anywhere near the level of Belichick Why do you why do you think he’s decided to help him? That’s that’s a big because he competes against him. They were in the Super Bowl against each other I think it’s because he honestly loves the guy’s work ethic bills like fiercely loyal

 

And I think when he found out how hard that guy works and prepares. I think he just wanted to help him really yeah Huh so a Batman Robin here again? Yeah, I think, again, I don’t think Bill wants to sit down and have a talk with the coach of the Steelers. What’s his name right now, the head coach of the Steelers? Tomlin.

 

Tomlin. Probably a great guy. I don’t think Bill Belichick has the mental stamina needed to sit there and explain to Tomlin. Okay, step one, don’t pay your stars a bunch of money. Step two, stay off of social media.

 

Step three, don’t do anything that you want to do. Step four, quit being a players coach. Step five, quit being pals with your teammates. They’re just philosophically not even in the same conversation. I don’t think Bill Belichick could handle mentoring Rex Ryan. Hey, step one, quit talking about how great you are when you lose.

 

Right? I mean, these other coaches are just so predictably wrong that I think Bill Belichick just couldn’t handle it. I think he and McVeigh are very similar animals. Very similar animals. So, I can understand him not wanting to turn over his playbook to Madden organization.

 

Or if I was him, I would turn over a playbook that’s not my playbook. Oh, the dirty playbook. The dirty playbook. And, or just a playbook. I mean, come on. They’re all plays are plays, right?

 

But the idea, though, that he’s leaving all that money on the table because he won’t take advantage of- Living around those other coaches just irritates him. I wonder what they do. So, probably in the game, they have a coach there, kind of face all scrunched up, little cut off hoodie on, and you know, marching up and down the field.

 

No, it’s like just some dude in his 30s, it appears, and they just basically, because he won’t let them use his likeness. Also Bill doesn’t like video games. I think he’s annoyed by them. I wonder why. Probably the same reason I am.

 

I think it’s just jackass for you in the highest order. Time wasting. Nothing’s more sad to me than seeing an adult who says, I couldn’t get my accounting done. Why? Because I was playing video games. I’ve heard this.

 

Because I was playing Madden all night. I’m serious. I’ll often, often, and it’s like, really? You can’t get your homework done and pay your bills because you’re playing video games? You know the number one rule I taught my children, well maybe not the number one, but one of the top rules I taught my children, and they can quote it, they’ll know what I’m going

 

to say if my kids are listening to this show, they’re going to go, oh yeah, I know what Dad’s going to say. Can I try? Can I try? Yeah. Can I guess?

 

Sure, please. Work hard, play hard? Work hard, then play hard? Right, work first, then play. Work first, then play. Right.

 

In other words, get your work done, then play. You don’t mind the end zone dance. It’s not getting your work done because you’re playing. You’ve got it backwards. You don’t mind the end zone dance. You just want to get into the end zone first.

 

Bingo. There it is. You don’t do the end zone dance on the 10-yard line. Unless you’re Leon Leck. Woo-hoo-hoo! Spiked gloves.

 

This guy’s dropping the ball for the end zone. I’m like, dude, seriously? You got like two more steps. I mean, it’s crazy. Now, Belichick, fun factoid number 33, the Patriot Way, finding and developing players that nobody else wanted.

 

I’ve got a big list here, Luke. Go ahead and read the list of people that he has gone after that nobody else wanted who have gone on to be very successful. Randall Gay, Brian Hoyer, Brandon Bolden, Malcolm Butler, David Andrews, Jonathan Jones, Jacob Hollister, JC Jackson, Gunnar Oshevsky, and Jacoby Myers. So, two of our starting wide receivers are undrafted this year.

 

This year the Patriots picked them up. Gunnar Oshevsky from Division II, Bemidji State. Another example would be our cornerback, JC Jackson. He’s been doing great. Undrafted. He’s one of the shutdown players out there in the NFL.

 

A great defensive player. And undrafted. Jacob Hollister, we’ve since traded him away, but he did a great job as a tight end. Playing there in 15 games as a rookie for the Patriots. Jonathan Jones, another defensive back. We talked about how we have such a great defensive backfield on the Patriots.

 

These are all people that no one else wanted. Right. Hey Luke, check out this and see which NFL team has the most undrafted players on their roster. Who do you think is going to be, Clay? I’m going to have to guess the Patriots, but I don’t know. I’m going to guess the Patriots.

 

I figured you would. Okay, so we move on to Bill Belichick, Fun Factoid number 34 as he looks that up. The Patriot way. The first coach to go undefeated in a 16-game regular season was none other than Bill Belichick. In 2007, behind the record-setting play of Brady and wide receiver Randy Moss, who they acquired for almost nothing, a fourth-round draft pick, nobody thought, everyone thought

 

Randy Moss had nothing left. And the Patriots pick him up and just win and win and win and win. Z, how is he able to pick up people that nobody else, how can he get production out of Randy Moss when nobody else can? Is it because he’s a good manager or is it luck? Great leadership, great discipline, and everybody else is signed on to those two things.

 

Have you noticed that when people work for you for a long period of time, they do a great job and a lot of times your competition will try to hire them away and they don’t quite get the same production out of them when they leave your business? If they leave my business. Have you ever seen that before though? You notice that?

 

Oh, yes. Someone’s like, oh, I’ve got to get Z’s top sales guy in here. It’s going to change the game. Game changer. And then they leave, and they’re not that effective when they leave. The thing about it is they go after the troubled players.

 

I’m going to say troubled. Is that the right word? Yeah, troubled. And what they do is they bring them in, and they indoctrinate them into the culture. Most of those guys, they’ll put them in the locker next to Tom Brady. And Tom can sit there and school on him.

 

I mean, that’s what I call schooling. It is. That’s why Josh Gordon’s locker was put right next to Tom Brady there. Josh Gordon is a player who has struggled to stay sober his whole career. And they put his locker right next to Tom Brady, and there he is, performing well. Former Cleveland Brown, who just couldn’t keep it together.

 

And now he’s done well. They just recently let him go to the Seahawks. And Josh Gordon, I hope you’re doing well, my friend, because he’s turned his life around. Yeah, JG. It’s good to see that. Now, fun fact, number 36, the Patriot Way, a decade of division title domination.

 

Bill Belichick led New England to the 10th straight division title in 2018. Z, can you talk to me about why, when you’re talking about greatness, you look for consistency? Well, that’s the only way you can measure greatness. You can measure a great year. You can measure a winning season, but when you talk about domination for a decade. Domination.

 

Domination. I’m going to dominate you. I’m going to dominate you. I’m going to crush you. Crush you. The lamentations of your women.

 

What happens is that whenever you get rolling in business and you’re doing well, it’s really yours. Once you get to the top, it’s really yours to lose at that point. And so when you become dominant in your sector, in your DMA, your demographic marketing area, so let’s say you have a tire company and you sell more tires than anybody, right? And you’ve worked your way up.

 

I mean, you started off not number one. You started from the bottom. You started from the bottom and now you’re here. And so what happens is you sell more, you open up more stores, you get more better customer service, you’re marketing, you’ve got a little hook, maybe you’ve got a puppy in your advertisement or maybe your granddaughter with a puppy.

 

That’s powerful. That’s powerful. Yes, sitting inside of a tire. You have an attractive granddaughter who’s in her mid-20s with a puppy or an attractive baby. I meant like a small child.

 

You know what I mean though? It’s got to be cute or attractive. She could be small. Right. You can’t go to the middle in a puppy singing a tire. Kim is a hell guy But once you become dominant in your arena, it’s really yours to lose

 

There it is because you’ve done all the steps, you know what to do, you know how to get there Yeah, and so once you’ve gotten there, it’s it’s it’s easy to lose it But it is but when you hang on to it year after year after year In other words when you sell more tires than anybody else and wherever you are… Robertson Tires! You get rolling with Robertson!

 

Robertson Tires! I mean, that jingle’s been stuck in my head. Oh yeah, I know. I love it. My good friend’s Ted Robertson, every time he calls me, I always answer the phone. Hibdon Tires, how may I help you?

 

And he just laughs. By the way, that, you know, entrepreneurship really turns me on. Yeah. If you can tell Ted, I’ve conceived, you know, four of our kids, you know, the twins, so it’s five of the kids, to the jingle of his place there, Robertson Tires. Oh really, his jingle?

 

I just hit play, and the thing gets going, the pheromones release. Wow. Robertson Tires! I thought you were going to say that you conceived in the backseat of your car while the tires that you got from the road. Well the service is that fast.

 

See, the problem with the service, the service there is too fast. It only takes like an hour to get the service to Robertson. You need like five hours. You’re just getting warmed up. You’re just lighting a second candle there, baby. Lighting a second candle.

 

Come on now. Okay now, here we go. Now, Shunda, now fun fact number 37, the Patriot Way. These guys won the lowest scoring Super Bowl game in history. The lowest. Now Z, let’s talk about this for a second.

 

Why does that speak to the greatness of Bill Belichick when they can win by a lot of points, little points in a big scoring game, low scoring game. Why does that, I mean the versatility of how he wins, why is that so magical? It’s magical because a lot of people are one trick ponies and apparently Mr. Belichick has a lot of ponies in his tricks table. Did that come out right?

 

I think the whole thing came out great. Yeah, okay, good. So finding different ways to win. Sometimes your granddaughter with the puppy and the tire works, sometimes it doesn’t. Sometimes you need a monk holding a candle with an air horn. And that’ll move the needle.

 

establishment while playing a saying and saying sir sir I’m tired of walking you help me tires on my and then Joaquin Phoenix walks in and says are you tired of walking why wow that’s what you need while I was at six

 

you know abrasion is somewhere I’m not sure where we ended up in Phoenix you wanna be on the show in Phoenix he’s a great actor is not yes unbelievable now with your favorite Joaquin Phoenix. He’s a great actor, is he not? Yeah, he is. Unbelievable. Now what’s your favorite Joaquin Phoenix movie? Well, I think Walk the Line was incredible. He’s just a great actor. You like that better than Gladiator? He’s great in Gladiator. He’s

 

just great. I mean, it’s just a simple question. He’s a method actor, so it freaks me out a little bit. You know, have you seen the new one with the Joker? I haven’t seen it. Have you seen it? No. I have. I’ve seen people. I know people have seen it. And? I don’t think I would like it. Why is that? Because it’s like very, very good acting, but it’s a little dark I don’t like moves. They’re dark. Yeah, I have to end with like a good thing that happens Oh, yeah, like you know like I could add them Sandler video

 

Film ridiculous 16 no really no Have you seen the Ridiculous 60? No. Really? No. It’s great.

 

Don’t go to show it to me today. I will throat punch you. I’m sure. It’s a movie where Adam Sandler, basically any stereotype that there is, he plays on that. So there’s stereotypes of every kind of person in the world and he just plays on it.

 

And so it’s offensive to every single person who watches it. Perfect. You’re describing every Adam Sandler movie ever. But what he does is there’s a scene where there’s this guy, there’s a gang of guys, and they all wear patches.

 

And so one of the guys is like, well why do you guys all wear patches? Well to be in the gang you have to pluck out one of your eyes. With a spoon. With a dull spoon. And his other eye he can’t use.

 

use you gotta plug it her hockey world to be in the middle of the world he only has one good heart it it it

 

no no look at the problem after he does it they point out to her just kidding in the movie the way I’m a who see that’s who I am Sam

 

I’m a kid that life is so dark see it was me no I don’t know there’s a moment some funny moments I know I know I like to pick on Adam Sandler but it’s his like this every movie it’s the same no it’s the same yeah same is a saying to the manager and the mature man finds a woman that’s unbelievably hot and he has to woo her and wow her

 

despite being mildly… And yet he’s still stuck in like a junior high locker room doing fart jokes the entire show. And then there’s 80s music. And then all of a sudden he comes to find out she loves fart jokes and this is the one for him. And then there’s 80s music. Oh yeah. And then there’s like cameos from like Shaquille O’Neal or McEnroe or somebody famous they just randomly show up always sings a song in every movie with that That same little silly voice that you know it’s like Okay, if you can’t sing very well, then just don’t think we get it, but you’re that Oh

 

Okay You sing along with me we’ll sing along. Oh Christmas tree, oh Christmas tree. Yeah, that’s Adam Sandler right there. Here we go, let’s sing along here. Oh nice.

 

Are you actually playing a song from him? Here we go. I’ll get you medicine when your tummy aches. Build you a fire if the furnace breaks. See, look at this. There we go. Come on, T.

 

Okay, I take back everything I’ve ever said about Adam Sandler. When a man gives up his remote control, you know that’s love. We’re moving on, we’re moving on. Maybe we need to do a show dedicated to Adam Sandler. Break down Adam Sandler. Who just passed $4 billion of career box office sales.

 

It’s unbelievable. It’s the same movie every time, it’s so good. I love it. I’m stuck. I can’t get out of it. I’m trapped in the Adam Sandler Film Festival loop.

 

It’s a film, though. It’s not a movie, Andrew. It’s a film. Well, I promise you have contributed more than I to the $4 billion. I promise you that. Meryl Streep, Daniel Day-Lewis, Joaquin Phoenix, Adam Sandler.

 

That’s the top four. The Matt Rushmore of actors and actresses. Yes, you’re right. You’re right. Phenomenal. It’s hard to argue with that kind of logic.

 

Hey, what’d you find out? What team has the most walk-ons. I couldn’t find a current list, but last season the Rams were actually at the top with 20. Undrafted? Undrafted, who were on their roster. But I did find out something very interesting.

 

The 2019 NFL rosters by original draft slot is made up of 30% undrafted free agents. 30%? 30% of the NFL is made up of undrafted football Just dead now That’s pretty fun factoid the Patriot way Stephen Belichick is now the safeties coach for the New England Patriots Stephen is Bill Belichick son bill has three kids together with his wife. He has Amanda Stephen and Brian and

 

Stephen attended the River School in Weston, Massachusetts Where he played lacrosse and was an all-league Honorable mention selection in his senior year and then he went on to attend Rutgers University where he played lacrosse as a defensive end and long stick midfielder from 2008 to 2011. Then he was a long snapper for the Rutgers football team under coach Chiano in 2011. On Thursday, May 10, 2012 Steve Belichick was hired to be on the New England coaching staff as a coaching assistant, a position which he would serve in for four seasons before being named as the safeties coach prior to

 

the start of 2016. And the Patriots now are known to have the best defensive back in football, which is coached by none other than Bill Belichick’s son, Steven, who’s rocking a mullet as of right now. Have you seen his haircut? No, I haven’t.

 

He’s rocking a mullet. I mean, is it better than our boy at OSU? No, it’s not that good, but it’s a thing where he’s flirting with disaster right now. He’s going, my dad’s got the hoodie. My dad’s got the hoodie thing. I’ve got to figure out my move.

 

So somebody said, get the Billy Ray going on. So he starts playing that Achy Breaky Heart song in practice or something and all of a sudden it occurs to him, I need a mop. Look at that mop. Look at that wig. Steve Belichick.

 

Steve Belichick mop. I don’t see it. Oh, it’s worth it. Steve Belichick. Look at that. Oh, you see that lettuce?

 

Wow. He needs to come to the Elephant in the Room. He needs to come to the elephant in the room. He needs to come to the elephant in the room men’s grooming lounge and get that thing tamed. Chop that mop. Tame that wildebeest.

 

That’s unbelievable. You see that yeti on his head? A waterfall. First haircut for only a dollar. It’s beautiful. Let me pull it up here.

 

This is a… Here you go. I’m Googling right now. Steven… Mine’s going slow or something. Belichick.

 

I got it right here. Here’s Steve Belichick hair. Look at this. This right here. This says to you… This says to you…

 

He went with the… This was his look. This was his look, this was his look, that was his look, and now it’s C2019. Look at that. He has an interesting kind of a, he’s like an urban ninja almost. He looks like his dad.

 

Look at him. Look how mad he looks all the time. He looks mad. I want to find his lettuce though. That’s almost beyond a mullet, isn’t it? It’s like beyond a mullet.

 

I mean, it’s a mullet by definition, I guess. I mean, short up front and long in the back. Yeah, I want you to see the haircut. Is it really short up front? There it is! He just did this. Look at this mop. Look at him. There he is.

 

You see that mop with that good lettuce right there? And Andrew, by the way, I still can’t type on the notes, but I want to. So I’m going to just do a little copy and paste action here. But we’re going to have to get spiritual about this when we finish up here. The listeners today demand a great show notes. I’m going to give it to you, but I’m going to have to click, copy and paste old school.

 

It’s a little work today. So here we go. Now, Bill Belichick, fun factoid number 39, the Patriot Way. He trims down the fat to avoid information overload. Z, think about this for a second. Tom Brady has pointed out that Bill Belichick researches, researches, and researches until

 

he cannot research anymore. But then he breaks down the information into something you can actually do. Is this what Tom Brady says? Tom Brady says, I would always say, sometimes coaches give you so much information

 

that you can’t retain any of it because it’s so much. I think what he does is he trims the fat. He gets to the meat of what we’re trying to do. He doesn’t confuse you. He doesn’t tell you things that may never come up. It’s not information overload. Belichick has a less is more teaching style.

 

So you talk about the genius, you know, take a big complicated idea and make it simple. If you’re a manager and you’re an owner, why do you have to take something complicated like how search engines work and make it simple? If you want anybody else on your team to figure it out or to do it, you’ve got to make it simple. They don’t have the enthusiasm, the knowledge, they haven’t spent the hours that you have deep diving into it, just like with Bill Belichick. I mean, deep diving the way he does.

 

So what he does is he takes out the pertinent information, the information you need to know so that you can succeed and do your job. Do your job. Do your job. Do your job. Right.

 

That’s all he cares about. He doesn’t care that you know why you’re doing your job. He doesn’t want to talk to you about why the engine, when you put the key in and the fuel does this and the piston does this. Just confusing. It’s like, no, I’m going to teach you how to drive a car. Jump in it, hit it, hit gas, put it in D, go.

 

That’s the beauty of it. Second and 15. Oh, come on now. The audio I want to play for you. Second and 15. This is Bill Belichick talking to the guys and essentially letting them know what they

 

need to know. Let me cue it up here. Here we go. Go to Detroit with you in there. I mean that. What do you got? I’m thinking. Got it. Here it is. I’m thinking. Be alert.

 

Good speed. Concentrate on what we’re doing and be ready for the situations. Okay? And I don’t want to hear about what any of the situations are. You just play them. Got it? Z, he doesn’t want

 

you to tell him what you think they are, what the situation is, what you think they may be. He just wants you to do it. To play them. Do your job. Do your job.

 

Unbelievable. I love that. And you know what? He’s a guy that says, listen, I’m going to give you the information that I feel like you need to do your job. I’m not going to overload you with too much other information.

 

And that’s beautiful. I mean, that really is. Sometimes you can tell your employees too much, get them confused, get them thinking, get them going. Why do you tell me that? I think most of the time, I think most of the time you can tell them too much.

 

I mean, why did you? Well, let me give you an example of something that would freak out your employees. You are an investor in a bank, am I correct? Yes. And when you would try to explain, I think Regent Bank, now you said you guys are valued at over 700 million, is that correct?

 

Yes. Okay. If you try to explain to the employees, like a bank teller, that there is not $700 million in the vault, or even $70 million there today, what would happen to the average person when they realize that you don’t keep all of the cash in the bank? The average bank teller, brand new person, not at Regent Bank, but other banks, other fine institutions, not Regent, but what would happen if you sat down and said, listen here

 

buddy, this is how the banking system works. What would happen to the average person’s mind? One, you might have an exploded brain on your lap. You almost have a run on the bank, too. They would be like, hey, Mr. Cusmer, don’t actually put your money here. By the time you heard the rumor on the street, it would be that your bank is closing, you’re

 

fraudulent, you are lying, you apparently can’t tell the truth, and it’s all shutting down and the sky is falling. And then if you went on, let’s say you got past that tough meeting. What if you tried to explain to the average bank teller that the Federal Reserve is kind of quasi-federal, and they don’t actually have gold bars anywhere that backs up all of the currency right now.

 

If you just said, hey, you know, it’s a fiat currency, we are declaring the value of the monetary system. And today our dollar is worth one dollar. What would happen if you sat down every day and you put up the ticker in all your banks that showed the national debt calculator and that just was on all day to encourage people. See kids, that means we’ve got to print more money.

 

Uh-huh, you get it? Uh-huh. What would happen to the average person if they could try to grasp this idea? You know, that’s a good question. I think it would be a little overwhelming. I think a lot of people, I have a saying, this is one of my, it’s not one of my, eh,

 

maybe top ten, and that is, ignorance is bliss. I agree with that shunda. Holy crap. I like I hashtag that. We’ve had back to me. Come on now. No, I love I love I love all. This is great. Like this past weekend at some folks over to watch the Patriots

 

and one guy who’s a nice guy. I’m kinda letting him into my life. I want him to see my life outside of work. Uh oh. He has a perception of me that everything starts on time and it’s intense. That’s true, but there’s a weekend of me where it’s like we’re hanging out, we’re having a good time. You’re like a normal dude.

 

Yeah, we’re paying check-ins, watching the Patriots. Well, I don’t know that I ever used normal. I’m sorry, that’s just kind of a stretch. He said something that really I could tell he needed to learn on Sunday. He said, how many burning fires are going on right now that are for sure going to be in your inbox when you open it up on Monday.

 

How many do you think are in there?” And I said, 30. He says, 30? I said, it could be 20. But Andrew, you’ve seen Mondays. I mean, Luke, you’ve seen Mondays.

 

It could be 30, it could be 50. I don’t know. He says, but how do you not check? How do you not? I go, I don’t want to ruin my weekend. You know what I’m saying?

 

I want to have some Olive Garden salad. And the breadsticks. Don’t forget the breadsticks. But he was going, you don’t ever check that thing? I’m like, no, because that would ruin my day. I mean, there’s horrible things all the time.

 

Don’t go in there. So I don’t check it. Ignorance is bliss. Now, Monday, knowledge is not bliss. No. No, no.

 

Knowledge spells action. And Luke asked me today, he said, is it worth it? You know, all the trade-offs. And I told him, no, it’s a Monday. It’s not worth it on a Monday. It’s not worth it at all.

 

For me, that’s why I turn my phone off all weekend. I turn that thing on on Monday. It’s a laser show. See, if you ever turn your phone off to have a great trip, and you come back and you turn on that and you just get all those urgent messages floating in, email, text. You get those things?

 

Yes. And sometimes when you’re out of the country, it turns off automatically. But yeah, it is. But you’ve got to know when to unwind. So many times, it’s so crazy. As you’re listening to your message, you have this barns on fire, dogs and cats sleeping

 

together, acid rain, it’s the end of the world as you know it on Friday, and by Sunday, it’s all taken care of. Oh wait, never mind. Let me tell you something that happened over the weekend that I thought was hysterical, but weird. I don’t check my voicemails, but I do look at the text messages.

 

The text message, and I’ll be very vague so no one can guess who this is, but a man who’s not a client, reached out to me and said, via text, do you guys still do XYZ service? I didn’t get the message because it’s Friday. On Sunday, somehow it’s become a, hey, I paid you a lot of money over the years, buddy, I would expect you to be at least responsive. I need to know, and I guess this person wants me to somehow install a massive phone call

 

center system at their current business. Because back in the day when I ran Make Your Life Epic, when I first started coaching businesses, I would do that. I would come to your office and you could pay me like a thousand bucks a month. We would do IT support for you. You know, making computers work.

 

Sure. And I did that for like 10 clients for like five years. But that was like a long time ago, you know? But this dude is pissed. And it almost got funny, because it’s just like, really, really wants that answer. And then, you know, again, but I just enjoyed knowing that I didn’t have to experience it

 

all. So I called the person today, and I act as though I haven’t got the messages. So I’m like, what’s cracking? So I missed your call. Yeah, you missed my call. I’ve been calling, texting, I’ve been finding another vendor that wants my money, okay, that’s going to

 

do the IT. Okay, I found another vendor. I don’t need you, okay. Okay. Well, you know I don’t do that anymore, right? Huh?

 

It was just beautiful. Beautiful. But I could have been pissed all weekend. You could have been. You could be trying to find him, voice tag, phone tag, whatever you want to call it. It’s just like, I don’t know, what do you need?

 

What do you want? Well, I don’t know. What do you want? Put a bid. Give me a bid. I don’t want to do that anymore.

 

Well, you used to. Yeah, it’s beautiful. It’s beautiful. Now, fun fact, Bill Belichick, fun fact number 40, the Patriot Weg. Bill Belichick chooses the players, balances the budget, and coaches the team. Luke, what say you?

 

Bill earned a college degree in economics upon his graduation at Wesleyan University in 1975. Bill Belichick is one of the rare NFL power figures who does double duty as both his team’s head coach and its general manager. Andrew, what percentage of the time do you run into somebody who we meet who’s a great, great person, great guy, great great American. They have a great idea and they really don’t feel called to do their accounting. Oh, I would say. You know what I mean. They don’t feel called to do their accounting.

 

You know, they’re in the sales and market. They just don’t feel called to do their accounting. It’s a good 50 to 75 percent. The offensive is very, very fun, but the defensive is not. Marketing, sales, vision, new ideas, marketing, vision, new ideas, sales, marketing. I’m going to have a new sales idea. A new app.

 

I’m about vision. Now, talk to me, Z, why a lot of people are not like Belichick, where they don’t know the numbers. Because remember, Belichick graduated with a degree in economics. You, my friend, studied mathematics in college. Why do you have to know the numbers, and why is that part of the Belichick genius? Knowing the numbers, the salary cap, the players on the team.

 

Well, I tell you what, knowing the numbers are like the bones of what’s going on. Oh, talk to me. This is dirty. Give me some music. Give me some music. I’m talking about numbers.

 

Come on now. I tell you what, you gotta check that foundation. And if you don’t know what you’re building on, it’s liable not to last. You gotta clean it up, other people can hear. And I thought it was interesting

 

watching the game between the Patriots and the Ravens. The announcer was so hip. And that was, who’s the guy that used to be the wide receiver for Cincinnati Bengals? Great announcer. Chad Ochocinco?

 

No, he’s an announcer for NBC now. Bengals receiver? Yeah, he does the Sunday Night Games. Collinsworth? Yeah, Chris Collinsworth. I love that guy.

 

Great guy. Great guy. But he was talking about that, you know, the percentages of going for it, and the percentages of the chance of winning, and all these breakdowns, all the numbers in the game. He was talking about Harborough, the coach of the Ravens, was a fanatic study of them also and that he goes by it.

 

If someone said, listen, you have a better chance of doing this and this, then he goes with the better chance, period, every time. He’s just sold out. He’s a stat guy. He’s a stat guy, sold out to it. He’s not this emotional guy, and he relies on that.

 

You know, it’s… It’s got him a Super Bowl victory. It has. I think it’s got him two Super Bowl victories. And he’s on his way right now. But the point is, is that you have to have a plan, and knowing the numbers…

 

It’s kind of funny, Clay, but when you do that, it’s just like this peace comes over you, because you go, you know what? The hard decisions are made for you in life. That’s another one of my big sayings, by the way. And a lot of times, let the numbers do the talking. Don’t let emotion get up in you.

 

Should I go for this on fourth and one? Should I do this in my business? Whatever it is. Can I tell you something that’s dirty? That’s dirty? Oh, wow.

 

Dirty? Ray Dalio, who if you Google search this guy, Ray Dalio, D-A-L-I-O. I started hearing more about him about probably a decade ago, and I just kept researching this guy, and he’s kind of blowing my mind because he’s very, very, very successful.

 

I didn’t know who he was, and I’m like, how do I not know who he is? This guy, basically Ray Dalio decided to, make sure you watch that outlet there. This guy, Ray Dalio, he decided to do research because he figured out that there’s certain investments

 

that work every time, if the math works. There are certain fundamentals. So, you know, when he’s thinking about investing in a business, he would ask people the same questions and then he would have to make the decision. And he thought, you know what? That’s kind of tiring.

 

So check this guy out, Ray Dalio, with Bridgewater Associates. It’s a large hedge fund company. He turned it into a formula. And you just plug in the data and then he goes yep or no now Warren Buffett I read his book snowball and this is something crazy that Warren Buffett does every day he does not go to Wall Street but yet he controls Wall

 

Street remember Warren Buffett has the huge stocks in Coca-Cola oh yeah huge stocks in Bank of America this is what Warren does Warren memorizes the value of a hundred companies a day-ish and what they would be worth if they were like, he memorizes the price at which it makes sense, the price where it’s so low they couldn’t possibly lose money on the deal. If the company calls it a cigar butt, but he says a cigar butt, if you pick up a cigar butt from a guy who just smoked it, even though it’s gross, you get maybe one or two more puffs left.

 

So he finds the cigar butt value of like 100 businesses a day on his own, Warren. He has a little yellow pad. These are his words. These are Warren Buffett’s. Yeah, cigar butt. What he does is he writes it down.

 

He writes down the value, and then he watches the ticker, and just off of memory, looks at it and goes, he calls Charlie Munger, who by the way is his partner, who gets a small percentage of every sale, Charlie Munger, who’s worth 1.9 billion dollars, he calls Charlie and says, this is who he calls, by the way, he calls Charlie, Charlie, I want to buy this many shares of Bank of America. Now people would say, sir, the Great Recession is occurring, the economy is falling apart,

 

are you sure you want to buy? Yep. And that’s how he does it. And he says he does not go to Wall Street because he’s not interested in what the herd has to say because they’re all wrong. So he says, I set the trend, I don’t look for the trends.

 

So Warren, though, knows the price. Well, Ray Dalio is as smart as Warren, probably, but doesn’t have that kind of memory. So Ray thought, let’s make a program that calculates when we should buy. And then there’s no hue. And it’ll be wrong sometimes because certain variables change. But most of the time it won’t be.

 

And I’m just tired of making that decision. That’s what Bridgewater does. It’s like mathematically certain investments. Right. Crazy. And that takes the emotion, because that’s what it is, the emotion out of it.

 

Right. But if you make decisions emotionally… Emotion. Now we move on to fun factoid number 41. This is interesting. Bill Belichick has been named the coach of the year three times.

 

But really he’s the coach of the year every year. I mean, he’s the coach of the year in 2003, 2007, and 2010, but this is the teaching moment. If you need people to clap for you and to give you approval, you can’t be a successful entrepreneur. You can’t be. In my opinion, I mean, if you, as an example, when we hit top of Google for the phrase,

 

Nobody was excited who’s married to me. You know, so my wife, great lady, I said, babe, I, after five years of doing this, I just hit number one. We type in Bill Belichick’s number one fan with a number sign. I’m number one. And if you type in his personal assistant, Burj Najarian, I’m number one.

 

And babe, I got a text message from Bill Parcells and he told me he’s not going to be on the show. This is awesome. Bill Parcells, I’ll show the text. He said no to me. Bill Parcells. Him personally? Yes. I wonder why. Because he doesn’t do interviews. He says he’s off the grid.

 

And I said maybe in the future and he didn’t respond. He ghosted me. But here’s the thing. Wow, he’s really off the grid. I got excited about getting rejected by Bill Parcells. I got a text from greatness, from Bill Belichick’s mentor. And we are top in Google for Burj Najarian. And this is what my wife says. She says, I’m trying to role play, she says, Who’s picking up the kids?

 

Something like that. And I’m like, do you understand the profundity? There are thousands of websites. There’s millions of people, thousands of people proclaiming they’re the number one fan, but I am top in Google. Now, how do you spell number one?

 

I mean, how is it? Bill Belichick, and then you hit the number sign, number one fan. Bill Belichick. Number one fan. Bill Belichick’s number one fan, Possessive. So I’ve hit that and I feel good about that.

 

But if I needed approval from my wife or my friends or anybody, you see that there that came up for you? You see it? Bill Belichick’s number one fan. I’m working on the number where you spell it out right now, but we’ve got to do many, many more great shows before we hit time.

 

This is one of the most content. Wow! But I’m ahead right now of NESN, that’s the New England Sports Network. I’m ahead of Bleacher Report. I’m ahead of CBS now. I’m ahead of USA Today.

 

And in Burj Najarian, if you type in, that’s Bill Belichick’s personal assistant. He’s the man who rejects me the most often. Very kindly, by the way. Great guy. I’m now coming up top for him. I’m behind only the Boston Globe.

 

It’s because I’ve only done 10 hours of show content about him. But when I hit top, nobody, seriously not a single person, was excited about it. I was. But I mean at the time, but if I needed any type of external motivation at all, at all, I couldn’t be self-employed. So today, this is a fun example.

 

We have a man on our team who works for us. Everyone has different sexual preferences, Z, and you and I are the same way. We’ll hire someone who’s great at their job, we’ll hire them. And this person has a different sexual preference than I have, so we hire the guy, he does a great job, it’s a great job, it’s exciting. We have many people with different, many people in our companies have different sexual preferences

 

and orientations. I don’t even know my, I don’t ask, I don’t care to know. The only reason I know is because some people will bring it up, okay? So I had a customer call me from one of my companies who said, I want you to know I will not be doing business with you anymore because you refuse to hire members of the gay and lesbian community.

 

That’s what he said to me. And I said, I just want you to know we have many people of the gay and lesbian community, probably a dozen that work for me. I just don’t talk about it. And you’re in a haircutting place. Of course you’re going to.

 

But this is what I said to the customer, and this is where it got funny. I said, are you planning on having sex with him? And he goes, what? And I said, I mean, unless you are, it doesn’t matter, right? I mean, what are we talking about here? Now, it’s funny, in the same week, you can ask Daisy and verify, I’ve had another person

 

complain that I do hire homosexuals. In the same week. So the point is, if I was seeking universal praise from anybody, you couldn’t do it. Do you think Bill Belichick’s crying that he wasn’t the coach of the year last year? Probably. Or the year before?

 

Probably. No, he just keeps winning, and winning, and winning. No, of course, I’m teasing. Of course he’s not crying. Of course he doesn’t care about all that. But how many people, Z, will come up to you and say, Z, I went to your optometry clinic

 

two years ago, and I want you to know I had phenomenal service. And I just want you to know because two years ago I had phenomenal service. Or how many people who you barely know want to tell you about maybe a problem they had two years ago? I mean, as a percentage. Is it more people that tend to tell you positive, random things, or people that just tell you

 

things you could do better, just so you know. Most people are more positive, to be very honest with you. Okay, you’re getting a lot of positive. Well, I think a lot of people maybe don’t want to come up and talk about negative or they don’t want to say it. They’ll go online under a pseudo name.

 

There we go, that’s what I’m talking about, the Google reviews. Yeah, they’ll go on and they’ll type in, you know, horrible. But more people… They tell me my glasses will be here in a week and they’ll be there in ten days. They suck, they suck, they’ll never go there. Stuff like that, you’re like, really?

 

Come on. I wish you had to put in parenthesis what gave you the right to say that. You could put, Gregory Smith, unemployed for four consecutive years. Yeah. Nothing else to do. Susan Sanders, haven’t been able to hold a job for a decade.

 

On those three days that my glasses were late, crushed me. I swear I’m not employed right now. I wish you’d have to put some sort of scorecard behind your name when leaving a review. Your actual full name and your cell phone. Yeah, but then again, you know, then again, we’re acting like a… Signed, drug addicted crazy person who’s never been able to keep a relationship together.

 

By the way, does anybody have any math? Is this a math networking site? Okay, no, this one’s really funny. There’s a debt collector that I referred to a client, and this one woman, she says she complains about the debt collector saying, they call me all the time and just because I owe north of $40,000 and haven’t called them back, I’ve been busy and I don’t understand.

 

Why are you sharing with you? You saw those in the meeting, Andrew, I showed those to you. I did. Yeah, they were all upset. What kind of person attacks the debt collector for calling them all the time? They didn’t like their tone or didn’t like.

 

That’s the debt collector you want to work with. That’s my guy. They’re getting bad reviews. They’re good. Now, Bill Belichick, Fun Factory number 42, the Patriot Way. Bill Belichick has appeared in 34% of all Super Bowls.

 

Wow! Wow! Now, let’s talk about that for a second. I see a lot of business owners, and Luke, you can speak to this maybe. I see a lot of business owners that say they can’t find good people. Have you ever heard that kind of idea?

 

Oh, absolutely. Andrew, have you ever heard this idea, people can’t find good people? Yes, sir. I remember back in the 90s. Back in the day. Back before the 90s.

 

Back before millennials. This was like 1999. 1997, 1998. People would tell me, because I was a DJ, I started a company called DJ Connection, I would go to chamber events to network. And doctors, dentists, lawyers, other wedding vendors would say, you know the biggest issue

 

right now, Z? What’s that? I can’t find good people. And the year was 1999. So I thought, you know what? I’m going to implement the strategy that Google does, or the strategy that Disney does.

 

I’m going to start the group interview. I’m going to interview a lot of people at one time. And I haven’t had a hard time finding people since that time. Now, the year 2005, 2006, 2007, 2008, 2010. You remember that time, 2010, when the economy was kind of rough for a while there? Yeah, like 7, 8, 9 I think.

 

And people said, you know, gosh, the economy right now, it is an employer’s market. It’s easy to find people because there are so many unemployed people. It’s easy to find people. But you know what the problem is? I can’t find good people in my industry. No, of course not.

 

And then it all changes. Now we go into 2019 and it’s like, now there’s unemployment rates so low, you just can’t find good people. Well, you can, you just don’t even realize you found them. So Bill Belichick, every time he wins the Super Bowl, as a reward, the other teams will poach his coaches and his players.

 

Because they know he’s a factory for excellence. And you know what he does? He doesn’t do a press release. He doesn’t do a press conference and say, I can’t find any people. All the good people are taken. All my good people have left.

 

He doesn’t do that. See, talk to me about being able to find great people year after year, whether you’re trying to win a Super Bowl or build your optometry clinic. Talk to me about how you have to get out there and find great people, and it’s easy to do. Inspire somebody. It’s freaking easy.

 

You’ve got to be proactive, though. You’ve got to want it. You’ve got to go do it. It’s like shopping at TJ Maxx. There’s a good deal in there. Oh, easy.

 

You’ve got to go rack to rack. Rack to rack. You’ve got to flip a lot of shirts. You’ve got to go try on something. Oh, it’s Miss Martin. You’ve got to look behind those regrettable candles that don’t match

 

You got to do it do it I promise you go in there you’re gonna find if you look a great deal Oh come on, and that’s why you did the group interview Love the group interview what I would do it. He was there Wednesdays at 5. Yes good and at 5 you guys locked the door That’s true. You’d lock the door if the interviews at five at five you said you’re not in the room guess what you’re out of the room cuz in the room we got it going on see yeah all the listeners out there to do that group interview I want them to do it

 

until they’re satisfied come on do it do it just do it satisfied come on just do it now come on do it I’m gonna play this for a good minute everyone do my interview schedule that thing I love pulling up that night. There you go now. There was a couple of people that were outside the door with their hands and looking at him like, what’s going on in there?

 

What’s going on? I think they’re doing it. I think they’re doing it because they’re satisfied. And I walked up to them and said, may I help you? And they said, oh, we were a little bit late. Oh, a little bit late.

 

Can you let us in? And they thought that you were also applying for a job or something I said well, you’re not gonna be satisfied tonight. Oh Because I’m not letting you know Somebody’s gonna say I did a group interview last week, and I didn’t find anybody good, and I would say Do it

 

do it oh man this song gets me going do it do it do it I’m gonna reverse my vasectomy come on now pull out that red cup again

 

where’s that pocket knife let’s reverse my vasectomy right now do it do it is that how that works yeah edgar go boil some water give me some towels

 

here we go do you remember when you pulled the stitches out of Tim Redman’s back? Oh yeah, it was awesome. Oh my gosh. With scissors. I think we just violated a HIPAA rule or something.

 

We were in the office and Tim Redman had surgery on his back and he had staples in his back and he’s like, you know, I gotta leave here to remove these staples. And he’s like, well, I’m a doctor, I can get it. Then you removed them with scissors. It’s like an itch. Oh, I can get it.

 

Oh! You know what? He was satisfied. Whoa! Oh, yeah, now it’s too real. You gotta do it every week. You have to do it. See, you gotta do it every week. Every week? Every week. Some people want to do it like one week.

 

And then, here’s the deal. It sounds kind of weird as you get bigger and you start growing. You can kind of see it, but even in the early stages, you want to do it. Too satisfied. That’s on my mind. Oh, no, you can’t get up. Too much.

 

You want to do it, then you say to yourself, well, I don’t have an opening right now. Come on now, preach that good news. But here’s the thing you’ve got to understand. You’re going to have an opening before you even know you have an opening. And now you’re going to have an employee to fill the opening before you even knew you had an opening.

 

That’s right. And then, Hallelujah, as he preached it. Shout out to Kanye West, Jesus is King album, go buy it now. Oh yeah, that’s great. Oh, there we go. And then, when they walk in your office, and they tell you how much they love you, and

 

they give you a box of chocolates, and on top of it is a, I’m leaving you letter. I’ve spent the best two weeks of my life. I’m not going to give you two weeks, by the way, but I’ve got to go for this opportunity. You’re competitive, hire me away. It’s been great. You’re the best boss.

 

I love it when they say, you’re the best boss ever. That’s the kiss of death. That’s the kiss of death. I’m going to go by now. Oh yeah, that’s great. Oh, there we go.

 

And then, when they walk in your office, and they tell you how much they love you, and they give you a box of chocolates, and on top of it is a, I’m leaving you letter. I’ve spent the best two weeks of my life. I’m not going to give you two weeks, by the way. But I’ve got to go for this opportunity. You’re competitive, hire me away.

 

It’s been great. You’re the best boss. I love it when they say, you’re the best boss ever. That’s the kiss of death. So then what happens is they leave unexpectedly and then you’ve got the scramble. Now you’re in scramble mode. You’re the best girlfriend ever. That’s why I’m not talking to you ever again.

 

You know what? The girlfriend line is like, you know honey, you’re just too good for me. You’re just too good to be true. It’s not really you so much. It’s me. I’m working through some things. I’m going to have to say goodbye Now see I have a question for you what uh? Bill Belichick fun factoid number 43 43 when a page into a corner here a little bit

 

Are you a fan of mystery shopping? Yes, what is mystery shopping explain to the listeners what it is before I tease out this fun factoid number 43 well mystery shopping Is when you actually hire someone to walk into your business and act like they are a customer and they’re taking notes, they’re letting you know later on what their experience was. Do you mystery shop the other guys too? Oh yeah.

 

Part B in mystery shopping is when you actually, yourself or somebody that’s close to you that you’ve hired or you’ve paid or you’ve given them some form of reimbursement to go in and basically spy on your opposition. So we endorse this move. You and I endorse this move. Oh, absolutely.

 

We are on the record. We endorse this move. Absolutely. Which is why Bill Belichick is my favorite. Bill Belichick is America’s number one mystery shopper and learner of sports sign language. Yes.

 

Uh-oh. Luke, please read the good news about Bill Belichick and his ability to mystery shop the competition. Yes. New England Patriots coach Bill Belichick was fined the NFL maximum of $500,000 Thursday and the Patriots were ordered to pay $250,000 for spying on an opponent’s defensive team.

 

Now please let me explain to you what this means. One, he had to get a guy to film the opposing team. Two, let me tell you how detailed he had to be. Two, the person filming had to understand the sign language and then relay it via microphone into the press box so that the press box could then take that signal and send it to Bill Belichick and so that Bill Belichick could then send it to his linebacker. You know how fast that information is?

 

It’s in a matter of seconds. This is how it goes down. It’s like the opposing coach might say, like, Blue 32. Say the coach says, Blue 32. So the videographer has to go, they’re calling a Blue 32. And then the press box goes, they’re calling a blue

 

32, and then Bill Belichick goes, they’re running the ball to the left. That’s how fast that happened. So three different communications, and this kept happening. So what happened is the other team, the Jets, are calling a play, and they would call the play, they cover their mouth, they’re calling the play, and off to the side, someone’s filming, they’re seeing the hand signals, and Bill Belichick knew their playbook so well, he’d

 

go, they’re running the ball through the three gap to the left and go. And then they would just be there every time. And they’re like, how in the crap does he know what we’re doing? Well, it turns out that Bill Belichick had been doing some research. Some mystery shopping. I mean, think about that.

 

And the thing is, they actually grabbed, they grabbed the camera. They found the camera, they grabbed the camera, and they watched, and there it was. Bill Belichick paid 12% of his income that year, which by the way was $4.2 million. This is, by the way, $4.2 million before taxes. So after taxes, you only get to keep $2 million. So he just lost a quarter of his income, but that was a good move. That’s some good mystery shopping. Well, and he’s such a fan of the Jets, I can see why he would have enjoyed stroking that check. But here’s the thing about it, folks. If you’re listening out there going,

 

well, why are you trying to get us to do something illegal? It’s not illegal in business. It’s not illegal in business. You could go mystery shop yourself. If it wasn’t illegal, you’d stop doing it. You could mystery shop your competitors, which I really want you to go do.

 

Because what happens is you get to see firsthand what they’re doing, and then therefore you can say, hey, is that something I want to defend against? Is that something I want to be proactive against? Is that something I want to even incorporate in my own business? There’s a business in Tulsa right now that I mystery shopped recently that really has a very effective plan for marketing. I just don’t agree with it with my personal ethics,

 

but it works very well. Can I explain to you the move? Sure. It’s called Booba Maggedon. Booba Maggedon. You walk in there expecting to meet somebody who will greet you and you discover a booby trap. A booby trap?

 

It is push-up bras and cleavage for all of y’alls. You know what I’m saying? You walk in there and it’s like a buffet. Jerry Seinfeld explains cleavage like looking at the sun. You don’t want to look at it because you just want to look away because you could burn your retina.

 

Sure. So it’s there for you and it’s peripheral. It’s your peripheral. So you’re kind of like you’re trying to look away but the person, they’re pushing it up, they’re saying, look at our package options. Look at our package options.

 

Look at what’s on display. I was there like, hey, you’re waiting. This is what I did. The lady says, so your wait will be about 10 minutes. Is there any way you’d like to look through some of the packages? And I’m like, shunda!

 

Oh, sweet baby Jesus! Jesus, forgive me. And I call my wife, baby, I need to confess. I just looked at a boob buffet. I mean, it was crazy. I felt, I mean, seriously, I felt violated.

 

I was sexually violated. Wow. Wow. And I realized, that’s an effective strategy. Wow. It was like Hooters meets hair.

 

And that’s a move. It works. It’s not a move I’m going to do. But now that I know they’re doing that move, I know, okay, that’s the move. You know, in Wall Street, they actually have a name for restaurants that do that. Restaurants.

 

They call them breast runs. It’s actually, it’s a niche. It is a niche. And it’s an effective niche. It is. And sex sells well.

 

So I’m just saying, if you’re out there, if that’s your model, if it works, I’m just saying I’m not going to do that model. But I was wondering, because we had certain members that would switch over to this place, and I’m like, I wonder what’s going on over there. And I discovered, look, it’s like Hooters for hair. I get it now.

 

I get it. I can hear you walking in with all your dude hair cutters like, okay guys, here’s the new game plan. Push-up bras. New game plan, everybody. Passed out the sports bras.

 

Now, they’re a little uncomfortable, guys. They’re a little uncomfortable. But, you know, you’re going to get used to them, okay? It’s a best practice. It’s a best practice. It’s proven to work.

 

Two things. You’re going to stretch quite a bit and drink lots of water, and you’ll be fine, okay? Bill Belichick has made 10 incredible moves as a general manager. He’s made hundreds of them, but I wanted to articulate my favorite 10 Bill Belichick moves as a general manager. Really?

 

Wow. Fun fact number 44. Move number one. Resigning from the Jets the day after becoming the head coach. He was the backup coach for the Jets under Parcells. In his agreement, it stated that when Parcells retired, he had the option to become the head coach. And he’s like, I got to get out of here. He did it for one day. Yeah, one day.

 

So that was the thing. Bill Parcells was not happy about it. And if you watch Bill vs. Bill, an interview on ESPN, you can see them. And Bill did not like that move. But I think that saved his career. The Jets are a disaster organization. Now move number two. Trading a sixth-round pick for Kyle Van Noy, the Stormin’ Mormon. That’s a big move for a seventh round pick. I mean, trading a sixth round pick for Kyle Van Noy and a seventh round pick.

 

I mean, he’s picking up a guy who’s great and Kyle Van Noy gets it done and he only lost a sixth and seventh round pick for that. So good job, Bill. Good job, Bill. Darrell Rivas, signing him for one year and paying him a lot of money, $12 million for one year.

 

That right there produced a Super Bowl win. So good job Bill Belichick. Rivas Island. He doesn’t pay a lot for free agents, but he did sign Stephan Gilmore for $15 million a year to be the mentor of their defensive backfield. So he’s a player and mentor, and that’s why they’re good all of a sudden.

 

His son’s working with the team, but he doesn’t pay except when he does pay. Now, move number five, trading the second and seventh round pick for Wes Welker in Oklahoma. Remember Wes? Oh yeah. Small little dude. Oh yeah.

 

He gave hope for a Caucasian, small receivers. They specialize in small white dudes. Move number six. Drafting former Kent State quarterback Julian Edelman in the seventh round with pick 232, who’s now been a great receiver and is now known as Captain Hook. Because of that little finger. You see that finger? I know. That’s crazy.

 

You’ve got to quit breaking that thing, Jules. Okay, move number seven. Trading a fourth round draft pick to the Raiders for Randy Moss. How did I do that? That’s sick. That’s sick.

 

Now, move number eight. Trading Tom Brady, or drafting Tom Brady in 2000, in the year 2000, the NFL draft. Drafting Tom Brady in the year 2000, in the sixth round, with 199th pick. Move number nine. Trusting Tom Brady to be the franchise quarterback, and then trading Drew Bledsoe to a rival, the Buffalo Bills.

 

Oh yeah. In the division. A lot of people wouldn’t do that. And Z, another move, move number 10, is allowing Julian Edelman to throw the ball sometimes. You notice that? He kind of has those little trick plays.

 

Oh yeah, well he was a quarterback at Kent State, so come on. So my big move, move number 10, is getting guys who are versatile. Guys who can play quarterback, guys who can play offense and defense. That versatility is huge. Give me an example of that in one of your businesses right now. Versatility?

 

Yeah, versatility. Okay, Jason Beasley drops off coffee to all the stores and makes sure that the emotional state of all the employees in the elephant in the room is good. But he previously… How does he do that? He goes in, he brings a nice coffee, custom order.

 

And then you show up and you say, hey, Kelly, here’s your beverage. And hey, Rhonda, here’s your beverage. And then, hey, how’s everything going? And you make that eye contact. Sure. And you’re kind of fishing.

 

Yeah. And you discover, hey, there’s something weird going on. Something weird. Something weird. And it don’t look good. Who are you going to call?

 

It’s Jason. And then he says, let me talk to you real quick. So he pulls him aside and they go, well, here’s the deal. I’m going to be moving to Michigan, and I just wanted you to know, starting next week. And he finds those things before they hit the fan. But he also works in the call center, when need be.

 

And he also hops on the show with me when need be. And he also helps with payroll when need be. So when… Versatility. Yeah, so when Marshall decided to move on, we put Jason right there and it didn’t miss a beat.

 

And Amelia’s been cross-trained, so now Amelia and Jason and my wife can all do payroll. And so we move people around. And so Amelia just announced today she’s having a baby soon. What? And when you have a baby, people tend to leave work for a while. What?

 

And so she can go have a baby and I’m not going to be upset about it. What? But if you don’t cross-train, what happens my dude? By the way, when she had her baby, do you know it was conceived while she was listening to Ted Robertson’s jingle?

 

We have not. Robertson, Tedrobertson. We have not and will not ever have that conversation. Oh. Oh. But this song goes out to midsummer.

 

Come on, here we go. Oh yeah. I’m dead. Remember Danielle. Oh yeah. What was the question you asked me?

 

Well no, but seriously, versatility in your business is as big as in ours. Yeah, you’ve got to. You’ve got to have versatility. Unfortunately, that leads me to a problem. What’s that? When you think someone’s more versatile than they are, it’s an uh-oh.

 

Yeah, when you promote them or you think, oh, you do this so well, and you do this so well, you must be able to do this so well. And when you find out they can’t, it sucks. When you promote someone to the level of incompetence, it gets bad. They resent you.

 

It’s just, it’s one of the, it’s probably one of the hardest things to overcome. The hardest, I think it’s the hardest for me. In business. I feel bad every time it happens. Because you don’t promote someone that you don’t like,

 

or is not doing a great job, or is not an A player. You don’t promote mediocrity. You take a superstar and you promote them to the next level, and then they fall right on their face. Now what do you do? You can’t ever go back.

 

You can’t put the toothpaste back. I’ve tried. Oh, we’ve all done it. If you put them back, what happens is either the co-workers are gossipy, rumory, or they have no confidence. They run around with their head down now, they look kind of

 

depressed. They feel like a loser. Because now you’ve given them more money, now… You’ve got to take it away. Now do you take it away? Or do you say, no wait, I’m going to give you the raise, but you’re going to go back

 

to doing what you did before. In Forbes reports, the average person has less than $400 saved, and I find when you give someone a bonus, they usually go buy a house right away. And now they can’t make the payments. I remember one guy back in the day, it’s been far enough that he’s still pissed, but let me share the story.

 

I was running a DJ company and this guy was awesome as a DJ. No, seriously, he was great. And he started making some money, a lot of money. And so I said, let me promote you to a manager. Oh yeah, of course. Well, he went from making like $40,000 a year to about $80,000.

 

And money just magnifies you. Right. So, somehow in the course of like a six month window of time, he bought a new motorcycle, drove it 100 miles an hour or something, and somehow slowed down, ran into somebody, almost killed himself. Luckily, he made it.

 

We’re like, wow, that was tragic. You know? Close. You’re kind of driving fast, you know? Right. Then he gets pulled over for a DWI, DUI, then he starts fighting with coworkers.

 

You’re realizing this guy can handle a job, but when other people are depending on him, he freaks out. It fell apart as a human. I pulled him aside and I said, look, dude, I care about you as a human. I’m going to bring you down back to what you did. Still make your 45 a year-ish, but you just can’t manage.

 

You’ve got literally no DUIs your whole career, and I’ve got two. Just in a very limited span of time, you thought that one girl you just met was pregnant. You wrecked your motorcycle. Everybody in the office is worried about you. It’s wild. He goes, dude, I already bought a house.

 

You get those balloon loans where you put some money up front, and you have to refinance later. He said, I can’t afford my house. He’s yelling, I can’t afford my house! I can’t afford it! Just yelling and I was a little wild, you know?

 

Oh sure, I know. I’ve been there. I’ve been there. So I guess you’re fired too, you know, because you can’t. And that dude, man, he was so mad. And then the other day I was at 16th and Boston.

 

I was just in that area, the downtown store by the Burnco there. Just checking in on the store and there he was. I thought enough time had passed. So I’m like, what’s going on? Why was he there? Was there some reason?

 

I believe he was actually at Bernco. But daggers of hate. I’m still paying off that debt because of you. Because he went into bankruptcy and stuff, man. Oh no, that’s unfortunate. I mean, you were talking, you know, seven years on your thing.

 

Be careful when you promote. I mean, just be careful. Be careful. Be careful. Be careful. Be careful because what will happen sometimes, you’ve got one position being rock-starred

 

and then you move that person to the next position and now you have two positions that are not good. It’s tough. I’m telling you what, folks, for those of you listening out there that are going to start a business or own a business, you know what I’m talking about. For those of you that are going to start a business, that’s the one little caveat you’re

 

going to be very careful about. And that is hire fast, but probably promote slow. I’m not a slow. There’s nothing about me that ever spells slow. But you want to promote slowly. Because what happens is, is that when you promote, it’s either really good or really

 

bad. And I’m just telling you, it hurts because you had to have some sort of bond to promote that person. And when they’re just, and Andrew, you’ve seen this before, but when someone just cannot get it done, everyone in the room knows it. It’s a weird vibe. So homework for you folks.

 

This is show two, this is part two of the Bill Belichick Management Mastery System. This is years I’ve spent studying Bill Belichick, researching him, listening to podcasts about him. I’m trying to give you everything. It’s a little weird. Let me tell you something about the weirdness here. We also have 78 Bill Belichick quotes after we get through the 102 facts.

 

That’s all? So what I believe we have here is the Bill Belichick Encyclopedia. I’m talking about, I did the math on this, it’s going to be about 20 hours of content that will be released at whatever times John thinks makes sense. But there’s so much management goodness here. And that’s why we cheer for Bill Belichick.

 

I’m not from New England, I’m not a big fan of the weather, Tom Brady, or… Do you even like lobster? I do a lot, yeah. I love lobster. I’m going to have a try. There it is.

 

I’m going to have a try. Frickin’ A, I’m having it right now. I deserve it. Where is the lobster? I’m doing it tonight. Vanessa, where’s the lobster?

 

Unbelievable. Unbelievable. I have a big fat lobster in front of me. Thrive Nation, I want you to take some notes today. Think about what we learned today and go, how am I being a non-effective manager? Because what if another coach took over the Patriots roster today, same players, do you

 

think they would do very well? I think it depends on the coach. I don’t know that they would do as well as Mr. Belichick does. Let’s say, for instance, something happened to Mr. Belichick and he could no longer coach and his son stepped in or one of his assistants that had been with him for a long time. I think there would be some continuity.

 

I think it would probably take maybe a couple of seasons for it to all fall apart. Because you’ve got a lot of guys, like Tom Brady, that have been in the program long enough that they’re going to be around, they say, for a couple more years that have enough of the DNA. That’s really what you want to do. As an employer, as a business owner, you want to do like Bill Belichick does. That is that you want to get your players… If I walked up to Tom Brady right now

 

and I said, what would Bill Belichick do? He’s got an answer for me. He says, here’s what he’ll do, here’s what he’ll say, and here’s what he’s going to be wearing when he says it to you. Now you’ve duplicated yourself and you can win and win and win. But it’s not about resources, it’s about resourcefulness and building the culture where people can say,

 

what would Z do? What would Bill Belichick do? What would Mike Boston do? What would Clay do? Right. When you were at DJ Connection, you had 4,000 events a year, so you probably had, that’s

 

doing the math. All the guys were stealing all my lines, and I wanted them to. I wanted them to steal my lines. Yeah, you had 80 a weekend or something crazy, you know, 100, whatever it was you could be worse So you try to put as much of your DNA into each one of those guys as possible try to dummy down give them what? They need for the show. Here’s what you need for the show. Here’s what you need to do for the show

 

Here’s your show list. Here’s what you do. I got it all mapped out for you. Here’s what you say Here’s the jokes you even say and when you say them, right? You’ve got it all mapped out. You’re trying to clay clay clay clay Duplicate yourself as much as possible and that’s what Bill’s doing with all of his players He’s trying to get his DNA into them So I think my point is is that if he left

 

It’d be a year or two and then you’re just and then it’d go down I think there’s enough as DNA in that building that that it survived for a year or two There’s a lot of DNA on the show and we’re gonna make sure we end the show with a boom I want you to know Andrew checked before the recording today. Okay. No one has deflated your mic Are you sure cuz yes, it’s gonna be hot Mike still it seems a little soft I don’t know we’re gonna we’re gonna we’re gonna count to three two one

 

We’ll do a boom, but it’s Mike still hot. We’re gonna get to the deflate gate. Oh eventually. Oh, yeah Well, here we go. Hang in there folks Late Clark is here somewhere. Where’s my buddy play? Play is the greatest I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

 

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa, Russia? Santa Claus? No, that’s March, March 6th and 7th, we’re going to be joined by Robert Kiyosaki, best-selling author of

 

Rich Dad Poor Dad, possibly one of the best-selling business authors of all time. And he’s going to be joined by Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki. Well, you’ve got billions of dollars of business experience between those two, not to mention

 

many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now since you won’t brag on yourself I will. You’ve

 

sold billions of dollars of houses am I correct? That is true. And the book that that kick-started it all for you, Rich Dad Pornhub, the author the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here, he’s gonna be here, I’m umph. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again most people

 

don’t know this, but the Trump Organization has thousands of employees and while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump.

 

So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

 

I mean who else has been able to create a brand like the Trump brand? I mean look at it, and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second.

 

Would you buy a ticket just to see Robert Kiyosaki, Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy

 

who invented the carnivore diet. Dr. Sean Baker, he’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time

 

Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

 

And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here with the most people we’ve ever had in this building

 

was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself that there’s no more room. I felt kind of bad that a couple people had VIP seats in The men’s restroom. Oh, no, I’m just kidding. But I took so I thought you know what we should probably add on so we’re adding on What we call the upper deck the D or the top shelf. So the seats are very close to the presenters But we’re actually building right now We’re adding on to the facility to make room to accommodate another 30 attendees or more.

 

So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com. Go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number.

 

That’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102.

 

918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing.

 

I think you’re attacking me. Now, let’s talk about this. What kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So, let’s talk about it. I’ll tee up the thing, and then you tell me what you’re going to learn here, okay?

 

Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I’ve got to get my brand known out there, like the Trump

 

brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that.

 

You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

 

We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people?

 

Well, because first of all, you either have great people or you have people who suck. And so it could be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

 

But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the

 

same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?

 

How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business

 

workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

 

So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session?

 

I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there, and they talk in vague generalities, and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your

 

business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

 

And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. This is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just…

 

You had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. So that, right, we duct taped.

 

No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around. And I should do that.

 

We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that identify as being self-employed.

 

So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default.

 

By default, you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically

 

double the size of the company within 24 months. Yeah. Double? And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x.

 

There’s so many examples. You can see it thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

 

And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump organization, you add to that Sean Baker. Now you might say, but Clay, is there more? I need more! Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor?

 

Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. You say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We have we cater to the food and because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and

 

products. That’s rusticcuff.com. And someone says, I want more! This is not enough. Give me more. Okay, I’m not going to mention their names right now because I’m working on it behind

 

the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma and nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the, uh, storage

 

space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience,

 

you want to learn how to start and grow a company, go to Thrivetimeshow.com, go there right now, Thrivetimeshow.com, request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th, March 6th and 7th, we just got confirmation, Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, he’ll be here, Eric Trump, the man who leads the Trump Organization, it’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now

 

you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be ten times better than that. Looks like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is… I’ve tried it. Don’t do it. Chain smoking is not a viable… I mean it is life-changing. It is life-changing. If you become a chain smoker it is life-changing. It’s not the best weight loss program though. Right. Not really. If you’re looking to have life-changing

 

results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

 

 

 

 

Transcribed with Cockatoo

Today’s show is about Bill Belichick, who in my opinion is the best manager on the planet. I’ve learned more from Bill Belichick about management than almost anybody else except for Jack Welch. Bill Belichick is a phenomenal manager, and everybody listening to this show, if you have a staff, if you have a team, if you have employees, you want to get out a pen and a pad as we enter into the Bill Belichick lab.

Bill Belichick is a phenomenal coach, a phenomenal manager, and we hope this show will inspire you to manage like a Belichick. Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show.

Now, three, two, one, here we go! Started from the bottom, now we’re here. Started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Now Jason, this show has the potential to be the longest show I’ve ever recorded. So far, I believe our July 4th show, I believe that show was 13 hours long.

Yeah, I heard that one was pretty epic. I don’t know if it was 13 hours. It could be less long than that, but I think someone told me it was 13 hours. Your DJ Connection story is up there too. And how long was that? Oh, that one was…

Maybe that one was 13 hours. Yeah. Maybe the 4th of July show was like 6 hours or something. I don’t know. The point is, the great thing about this podcast is that we do a copious amount of research before each and every show. True.

But tell the listeners what you have in your hands there, my friend. How many pages do you think that is? If I had to guess, I would say it’s probably close to a hundred, but it’s like the Bible of Bill Belichick. You have 48 pages of notes about Bill Belichick. Because I am Bill Belichick’s number one fan. I’ve declared it to the universe. And on today’s show, Dr. Breck, we’re going to be talking about management.

Because at its core, that’s what he does. So if you don’t like the Patriots, or you don’t like the Cowboys or the Browns, or whoever you like, it’s not about Bill Belichick and the Patriots. It’s about Bill Belichick, the coach. Before we get into it, I want to ask you, Dr. Breck, would you agree that management is perhaps the hardest aspect of managing a chiropractic clinic?

I would agree, yeah. Jason, you’ve managed thousands of customers at the Elephant in the Room. You don’t have to agree with us. I’m just asking you, do you think that managing people is the hardest aspect of that, or is it marketing or accounting? What do you think is the hardest part of running the Elephant in the Room?

It’s definitely the management of the people and the customers. Systems are easy. Marketing, for most of it, is easy. But managing people takes a special level of care and also just expertise. I think it’s a very very difficult thing to… it’s easy to make an org chart or workflow or checklist, but to get people to operate in those checklists

and in those systems, that is difficult. Super. For most people. And now for me it’s not as hard because I’m missing my amygdala. The amygdala is the emotional processing center, aka your empathy, your area of your head that allows you to have empathy or to feel something. So an employee is late who works for me and I write them up and they say, I can’t believe you’d write me up.

I’ve been here for seven years. I said, I don’t understand how you’re feeling right now because you’re the one who chose to be late. Let’s sign here. And I walk away and people all the time, the other day we brought a couple of employees into a meeting so they could watch me fire somebody.

So we could have a witness. And both ladies were like, oh, wow. But I think they thought that it would be more difficult than it is, but I just pulled them aside. Hey, we’ve written you up I think 28 times. It’s apparently not working out, so you’re gone.

And they’re like, I don’t feel bad about it. But other people on the team are like, but they’ve got babies. What about their families? And I’m going, hey, if you’ve got 28 write-ups, it’s time to go. So I’m going to read you two notable quotables, and then we will begin the Bill Belichick laser show.

Here we go. Notable quotable number one from John B. Rockefeller. Good management consists in showing average people how to do the work of superior people. Good management consists in showing average people how to do the work of superior people. So this week when we watch the Patriots play the Ravens, you’ll see that the Patriots don’t have a lot of number one draft picks.

They’ve got a lot of undrafted guys, lower draft picks who are winning consistently. Dr. Brick, you played football. How is it possible to win a football game when you have a less quote-unquote talented team, less athletic team? Well, I think a lot of that comes down to the coaching, the schemes, the heart. You know, all these guys are very talented, but as you said, I mean, Bill Belichick’s

doing it with guys that other people overlooked, and so that’s really impressive to me. Now John D. Rockefeller also went on to say, John D. Rockefeller, the world’s wealthiest man and the world’s probably best manager ever, said, the ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability than for any other under the sun. Again, it’s hard to find people that can manage people.

So Bill Belichick is going to teach us 102 super moves that you can use to manage your people. So fact number one, here we go. Stay in the players box. Look like a military operation and not a bus stop. Let me give you a little context here before Jason reads the article from NBC Sports. If you watch a game this weekend, whoever your favorite team is, there’s a yellow line

where the players are not supposed to go past that line. The players are not supposed to be right against the field. They’re supposed to be behind their head coach. Could you explain logistically, Dr. Breck, why the players should be behind their head coach and not blocking the head coach’s view of the field? Well, I think there’s a number of reasons why they have a set-aside area that they can

be in. I know it doesn’t extend past, I think it’s the 20. They can’t get down near the end zone either. But part of that is to keep a clear path for the referees that have to run along the sidelines, but then also to stay behind the coach where he can see what’s happening and be doing his job. Next time you watch a game, I don’t care who the Patriots are playing against, next time

you watch a Patriots game, look at the opposing sideline and notice jackassery is occurring on the other sidelines. Jason, continue reading the NBC Sports article, my friend. Yep, so this one’s coming at us from NBC Sports in the first quarter of the Patriots undressing of the Cleveland Browns lead official Tony Cornetti Cornetti Oh, there we go announced the Browns sideline had been given a warning their players weren’t staying within the players box The hell was that you ask?

Well, there’s a yellow line in the bench area that’s about six feet away from the sideline Players are supposed to stay behind the line unless they are coming on or off the field field. Coaches can be in the space between the yellow line and the sideline. Nobody’s supposed to stray inside the 30 yard lines or stand on the white sideline paint. It’s a housekeeping thing, a detail. The chain gang shouldn’t have to step around players and coaches while they do their jobs. Coaches shouldn’t have to wade through players to

eyeball what’s happening on the field. Pause. Now check this out. This is what I want to share with you is that you as a business owner, you have these details that matter. Little details. Now if the coach can’t see the field, that is a competitive disadvantage. And the Patriots are the only NFL team that is not at a competitive disadvantage because of a lack of discipline.

It’s crazy! If you watch the Cowboys games, you’ll see a Dez Bryant or a Hardy or a Pac-Man Jones arguing with the coach. On the Patriots, you can’t even get near the man. That’s a next-level thing. That’s a detail.

But, Jason, what happens to the elephant in the room if you allow the staff to skip those checklists where we have to make no… Let’s talk about towels. We have a lot of hot towels. How often do we have to wash those things? We have to wash them every 15 to 30 minutes.

Dr. Breck, at your chiropractic clinic, what are some details that you have to do every hour, maybe every two hours, to make sure that your chiropractic center doesn’t become a chaotic bus stop? Well for us it’s a lot about the paperwork. You know, dotting I’s, crossing T’s, making sure that patient paperwork is filled in, complete. And then the things can get passed on for insurance billing.

So if you don’t have those details in order, then you don’t get paid. Okay, another Patriot fun fact. Fact number two, this just in from the Bill Belichick coaching center, unofficial. The Bill Belichick unofficial coaching center, but Bill, we know you’re going to listen to the whole show. Of course.

I know you’re going to, and when you do, I want you to know, at some point you should allow me to interview you. And I know, I know, I know right now you’re on the verge, you’re kind of going through a dry spell. It’s been about seven years of rejection for me, but I know that you, Bill Belichick, started your coaching career coaching for free.

I know that you did. You started coaching for free after handwriting 250 letters, handwriting 250 letters and mailing it to all of the college coaches you could think of, you got rejected. It’s kind of like me, seven years of nuclear winter

being rejected by you, Bill. But Bill, come to the butthead, come to the butthead. Okay, so fact number two, the Patriot way. Punch the ball out and force fumbles. Dr. Breck, what does it mean to punch the ball out when you’re playing defense?

So when you’re making a tackle, you can just use your arms, your hands to wrap up a player and take them to the ground tackle them But if you’re punching while tackling then you’re actually attacking the ball You’re trying to cause the turnover cause a fumble and then your players have a chance to jump on that ball And you’ve now you possess it and you’re back on offense now if you watch a Patriots game next time you watch it

Well, you’ll watch it again with a renewed like wow I didn’t see that when they tackle people they will grab you and attempt to make you stop your forward progress But once they’ve done that they punch the ball out over and over and over until somebody comes to help tackle you All right, it’s gang tackling. It’s crazy. How many turnovers they cause though? So Jason, please read the NBC article titled bill Belichick gets 300 wins because his team took care of millions of details Yes, so as the game in the rain unfolded, the Browns turned the ball over on its first three possessions.

There were two fumbles. One came when Nick Chubb had the ball kicked out of his hands by a teammate going ass over tea kettle. We’re reading the article. Oh, man. I’ve never even heard that expression before.

I don’t either. The other came… Hey, real quick, real quick. You know what they say. Ass over tea kettle. That’s right.

You know what they say. Ass over tea kettle. You know what they say. See a broad to get that booty, yak him. Leg her down and smack him, yak him. Okay.

The other came at the end of an outstanding chub run when Patriot Jonathan Jones chased him down and punched the ball out. There was an interception shovel pass when a Browns player didn’t execute a block in second year Maverick quarterback Baker Mayfield volleyed the ball into the chest of Patriot Lawrence Guy. Okay, pause real quick. Dr. Breck, I’m not asking you to be a football expert, but you did play football and you’re

also in my mind a business expert because you’ve been self-employed for how long now? Going on 16 years. And everybody should check it out, drbreck.com. He’s been doing this for 16 years. And I’m sure the Browns game plan didn’t involve, okay guys, step one, we’re going to hand the ball to the other team.

They’ll be confused. Typically not. But it happened. And on Bill Velocek’s team, you practice until you can’t get it wrong. And on the other teams, they just sort of practice until they’re done. So Breck, talk to me about how does that happen where somebody misses a blocking assignment?

How does that happen? There are so many plays people forget. What happens? I think it’s a lack of focus is one of the biggest reasons. And so being well prepared is a big part of that. But yeah, if the player is not bought into the scheme, they’re not on point, they’re

not well rested, you know, taking care of the off the field details so that they can really focus when they’re down field. If you ever watch Bill Belichick talk about his teammates, he always talks about how smart they are. And I’ve noticed when you watch an interview with James White, the running back for the Patriots or with the McCourty brothers, there’s twin brothers on the team, by the way.

The McCourty’s are twins. It’s crazy to have twin brothers on the same team. But when you hear their interviews, or I’ll say Matthew Slater or Tom Brady, regardless of their color of their skin, their race, their ethnicity, their background, what position they play, they’re all smart. You don’t get a lot of interviews with Patriot players where you say, so tell me what happened

in the game there? And they go, uh, basically, like, you know, the coach is like, uh. But a lot of teams, you listen to the interviews and you’re like, so tell me about what happened in the last game. Uh. And it’s like, are we talking to a surfer here?

Well, it’s the same thing, too, because they’re like, well, you know, we went out there, we gave it 110 percent. We did our best. But I mean, that’s a typical interview with a lot of players. And when you listen to the Patriots, they’re all very articulate, well-spoken. I don’t think I have the mental capacity to be on the team.

The amount of plays they have to memorize and know, it is tough. If you get a chance to look it up, Troy Brown, former Patriots wide receiver, does a lot of work with the players before the games, helping them to memorize the plays, learn their routes, learn what they’re supposed to do. But Dr. Breck, when somebody calls a play, a quarterback calls a play. How many different plays, maybe even at the college level or high school level, are there

and spinning around in the minds inside an offensive lineman? I mean, how many different plays could a quarterback call? I mean, that varies widely by different teams because you’ll notice some teams will run the same core 10 plays. But then there’s other teams that will run 100 plays. And so, depending on situations, what down and what yardage, where they’re at on the field, the amount of clock left for a

quarter or the half. They have several different schemes and things that they’re trying to run. Some may be a hundred. Let me play the audio clip of the… Again, there’s a lot of smart people in the NFL, but there’s a lot of guys that cannot be in the Patriots. I am definitely one of them, but this is a surfer being interviewed on Fox 11 explaining what it’s like to surf.

So let me cue it up here. But the park is still flooded, so you’ll see kids out there again today. Some of those kids today will be my co-hosts. It’s just like, dude, you got the best barrels ever, dude. Just like, you pull in, and you just get spit right out of them. You just drop in and just smack the lip.

Drop down, snap, and then after that, you just drop in, ride the barrel and get pitted. So pitted. I love the fact that you’re asking about these surfing experiences. This is what he says. Best barrels ever, dude. Just like, you pull in, and you just get spit right out of them.

You just drop in and just smack the lip. Hopa! Drop down, snap, and then after that, you just drop in. Reminds me of that Sean Penn character from Fast Times of Ridgemont High. It’s the bully. Alright, so fun fact number three, the Patriot way.

A penalty-free mindset. I find a lot of teams in the NFL get behind. If you watch the Patriots, they’ll play against a team, they win a lot of games by like seven points, three points. And it’s because they don’t make dumb plays. But a lot of teams are like playing against themselves.

Constant penalties everywhere, everywhere. And Bill Belichick is obsessed about attempting to be penalty free. So Jason, read to us the next article we have here for him. This is from NBC Sports. Bill Belichick gets 300 wins because his teams take care of details. Go ahead and read the excerpt from the article, please. So the Browns took 12 penalties. There was a false start near the end of the first after the Browns had first and 10 at the pass 40.

So that’s at the Patriots 40-yard line for anybody who does no sports like me. Okay. That was followed by a hold on first and 15th. Next thing you know, it’s third and 24. After Cleveland got it to 17-7, the Patriots had a drive in which Cleveland was called for a defensive holding, then an illegal use of hands.

Kitchens challenged a fourth down spot on a completion to Mohamed Sanu. He lost that one. So just so we’re clear, I’m not going to make the listeners suffer through the rating of each and every penalty. All I’m saying is that when you watch the game, they just keep having penalties. And it is so impossible to win when you have penalties.

And most of the teams in the NFL have an insane amount of penalties. So it doesn’t matter how talented your team is, if you can’t be disciplined, it doesn’t work. You’re just beating yourself. Baker Mayfield, the quarterback for the Browns, was asked about the penalties. He says, it’s just non-disciplined.

Guys not being focused on doing their job. It starts first and foremost with me, to be the leader every single down. Get our guys lined up, make sure that we’re set, we’re paying attention because if we can’t use cadence, we’re hurting ourselves. Anytime we try to use a double count, it seems like we’re false starting a bit. But we’ll get the discipline part fixed, the accountability.

And I’m sure you will, Baker Mayfield. The problem is, is we’ve already played eight games. And so the Browns, I mean, it’s like we’re working on the discipline. We want to, we’re going to be good. And that’s great. And I’m excited that you’re going to get better.

The problem is, you’ve only won two games and you’ve lost five. And of the games I’ve watched, the games you’ve lost, or the highlights I’ve seen, are all due to penalties. So Baker Mayfield doesn’t need coaching advice from me. I’m just saying on Bill Belichick’s team, you will not be on the team very long if you keep getting penalties.

Now, in the office environment, let me give an example of what would be a penalty. Not following the scripts. When the phone rings at Elephant in the Room, or any of my other companies, Make Your Life Epic, whatever, if you don’t follow the scripts, it doesn’t work. It’s like a recipe. If you don’t follow it, it doesn’t work.

It’s like building an airplane or a building. If you don’t follow the blueprint, it does not work. Now, in my company, in my business, if you don’t follow them, Jason, what do I do? You get it written up, and if you get it written up enough times, you get fired. There it is! And I don’t feel bad.

Nope. But Dr. Breck, you’ve been on the other side where you’re a nice guy. You’ve got an amygdala. I do. You have compassion. You have empathy.

Sometimes too much. You’re a guy who cares. I do. Talk to me about where it gets hard when you see a member of your team getting penalties figuratively and they just won’t do their job. Talk to me about where that gets hard.

Well, yeah, I think part of it is if you’re taking on too much responsibility for that employee. And so, you know, you’ve laid it out, you have a clear game plan, you have a clear expectation, and then the employee misses that. And so you’ve got to bring it up. And if you don’t, then, you know, it’s now on you as the manager for not having the backbone

to step forward and say, hey, this is how it has to be, because you can start to breathe that environment to where it happens over and over and over again. The first time that you’ve fired someone, did you feel bad? A little bit, yeah. Okay. Jason, did you feel bad?

The first time, yeah. Let’s have all the listeners out there, let’s have a moment for a second. Let’s just pretend that right now, we’re all mentally firing someone for the first time. So Jason, your name for this role play will be Carl. Okay. If you’re out there and your name is Carl, don’t get offended, we’re spelling this with

a Q. It’s Q-A-R-L. Carl. So I’m going to fire you, okay? Okay. And this is how it’s going to go.

We’re going to role play. We’re going to try to keep it true to form, okay? Got it. And we’ve got to create the mood real quick. It’s got to be the mood, because this is what I hear in my mind when it’s firing time. So let me just get the mood, because I want to set the mood right.

Here we go. Hey, Carl, could you come here real quick? Yeah, what do you need? You know how you were late today. Just by a little bit, but yeah. And it just keeps happening.

You’ve had, I think, three write-ups now. Yeah. I think you’re a great guy. I just want you to know, it’s not working out. You’re fired. What?

You’re fired. You’re done. You’re up. You’re done. And then, when you leave, this is how I feel. Because I feel like I cleansed my colon.

There’s a weight lifted? Yeah, because what happens is, there’s some blockage that’s keeping your team from being successful. It’s like a weight carrying your team down. Customers vote with their dollars. They do.

And if you won’t fire the guy who’s perpetually late, the customer will fire you. Just this week I talked to an Elephant in the Room customer, he’s a great guy, who was very, very dissatisfied about his experience. And I talked to him and the core issue is that one person on the team who was late. And I’d asked him about his experiences in the past. He’s been with us for about a year.

And I said, how’s it been every other time? He said, well, the first haircut’s been great. Second, third, I don’t keep track of them all, but I’ve never had a problem. But this last appointment I had, this guy literally started my haircut ten minutes late and never acknowledged he was late. He didn’t even acknowledge me.

Well, that guy’s been fired, now we move on. But the reality is I had to apologize to the guy, I gave him a refund, I invited him to come back, his next haircut’s free as well, and we’re going to make it right. And he thanked us for doing that. But at the end of the day, our marketing could be great, our signage could be great, our packages could be great, our accounting could be great, our business model could be great,

everything could be great, but if we have a bad stylist with a bad attitude, things aren’t great. Dr. Brick, you have a hot take. Well, I was going to ask you, how many times have you had to fire somebody and then your customers tell you their complaints about that person? For us at Elephant in the Room, because we have video cameras installed and we have a

mystery shopper that comes in every day, not so much anymore, but before that, every single time. Because every time I’ve done it, yeah, every time my patients, they’ll come back and say, oh yeah, I’m glad that they’re gone because this was happening, that was happening. And usually people have told 10 other people, before not the owner, before they’ve told

you about the bad employees. So again, fun factoid number four, this just in, the Patriots way, the Bill Belichick way, learning how not to lose. This article from NBC Sports, Belichick gets 300 wins because his team took care of the millions of details. Jason, what say you?

Belichick has said in the past that in order for a team to learn how to win, it first has to figure out how not to lose. There’s a level of organization and attention to detail that players have to understand isn’t hairy high school crap because it creates a level of accountability and stability

that then carries on to preparation and playing. Plenty of coaches come in as hard asses, hammer the little things, and do not get the buy-in because players push back on being treated like kindergartners. To borrow a lament from Adalius Thomas, Greg Sciano probably had a very neat sideline too. He didn’t last because he couldn’t get buy-in and a revolt ended his time. So what they’re talking about is when you’re managing people, you have to hold them accountable.

But in the NFL, a lot of these guys are multi-millionaires, and there starts to be a revolt because they don’t like you. So Bill Belichick has to produce wins in order for the players to buy in. So even if he’s obsessive about checklists and details, but they lose, the players aren’t going to buy in. So it’s this really weird deal of like, Jason, you’ve seen me coach clients for years, and

I’m sure I’ve told you something, to do something that’s controversial. Like one thing I tell our coaches to do is if a client will not do their action items, just tell them it’s time to move on. And then people are going, you fire your customers? Yeah, why? Because I don’t need the money, and I don’t need the headache.

And so that’s crazy. But as a coach, my job is not to be your best friend. My goal is to help you get wins. So the buy-in comes from Dell Rect Research going from $0 up to $100,000 a month of profit. That right there, Google search that. The buy-in comes from Shaw Homes, growing from $37 million of sales to $80 million.

Homies, we’re not in December yet. This is crazy. I mean, when you see… I mean, I’ve worked with chiropractors, dentists, doctors, lawyers. Dr. Morrow growing by 25%. MLKDentistry.com.

When you see companies growing by 20%, 50%, 80%, that’s where the buy-in comes in. But I could be a stickler for details, but you as an implementer and as a coach, if you’re like, well, none of Clay’s clients stick around, I mean, I couldn’t point to the scoreboard. So you’ve got to get the wins and the buy-in. Now, Jason, we’ve got a fun factoid, number five. This is coming in from the Bill Belichick Patriots Play Help Desk.

Totally unofficial, Bill does not endorse this program at all. In fact, Bill would be watching… Bill, no matter what time you’re listening to today’s show, Bill is watching Game Film. Unless he’s coaching a game. No matter what time it is. If you’re listening to this at 3am or 5pm, he’s going to be watching Game Film.

So Bill, I’m telling you, I’m not mad at you. I’m just saying, you and I have a relationship that needs to begin starting right now. You’re gonna hear this show you’re gonna go. You know what this crazy, Oklahoma has spent 40 hours maybe 50 hours researching me reading my books Nah, I won’t do an interview this year, but you know what part of you bill wants to be on the show Okay, you undersold it you’re talking about 40 hours this week, right?

Jason continue Belichick’s gotten the buy-in on the little things so that they are now elementary. And that leaves him to not worry about the order of the sidelines or other housekeeping items and frees him up to worry about other weirdnesses like when the roof will be closed during the Super Bowl or being able to get his eyes on the opposing coach. Just so we’re clear, versus the Falcons, if you watch NFL Mike, the Patriots versus Falcons,

Bill Belichick is freaking out because he wants to know when they’re going to shut the roof. And the officials are like, Coach, we don’t know when they’re going to shut the dome. We don’t know. It’s an indoor-outdoor stadium. He says, you have to know.

Because if it’s shut, then the ball is going to do this, and if it’s not shut, it’s going to do that. I want to know. And they’re like, we never thought about that. So I had to go call upstairs and find out when they’re going to shut the dome. No other coaches are thinking about that stuff.

They’re not. He’s next level. He’s next level. Okay, continue there, Jason. Let’s see. Or, cleat length, officials’ tendencies, or a million other things that a coach who can’t

get his team to stop jumping before the snap never got to. Bill Belichick has 300 wins because he was on the details a long time ago. Jason, you are not in our Tuesday meeting usually for our sales team, but our Tuesday meeting, sales meeting, is at 7 a.m. I think you’ve been in a couple of them, but what am I doing with those recorded calls? It’s like game footage.

You’re listening to them with the team and going through what they did right and what they did wrong. You’re saying I listen to the recorded audio with the team every Tuesday? Every salesperson. Really? Every single time.

What happens if someone’s calls are bad? You address why it’s bad, tell them what they could have done better, and then give them steps to improve. And people tell me all the time, you’re so mean. You would play an employee’s calls in front of the other employees? Oh yeah.

Even the bad ones? Oh, especially the bad ones. Why? Why does that work? I mean, Dr. Breck, when you know that your coach is going to be watching game film of you or your boss is going to be listening to your recorded calls, what do you tend to

do? Well, you’re going to step up your game. There it is. I mean, you know, you don’t want to be the example of what not to do. So you’ve got all this social pressure with your peers that you want to perform. There it is.

Now, fun factoid number six about Bill Belichick, the best coach in the history of professional football. Fun fact number six, the Patriot Way. Organization changes the conversation and leads to domination. I see so many entrepreneurs who are so motivated and so excited, but so disorganized. Jason, please read. Mohammed Sanu has, am I saying his name right?

It’s Mohammed Sanu. Sanu. Mohammed Sanu has been here about 15 minutes. He’s over the moon about being in an organized setting. This guy came from the Falcons. He’s been on the team for 15 minutes.

They traded for him and he loves how organized everything is. Keep going. Even in a short time here in watching over his career being on the outside looking in, I see why he’s successful, said Sanu, because he’s so detailed in work. No stones unturned. Make sure all the guys are so prepared.

Our sideline, it’s got two lines to be back, he said. I’ve never seen it before. Usually, guys are hugging the line, hugging the line, hugging the line in the way. He literally has it so detailed that no one would ever go over the line. This is what you should do, so do it. Keep reading.

It doesn’t matter who we’re playing at what time or where, said linebacker Kyle Van Nooyen. It doesn’t matter whether it’s a preseason game or a regular season game or the Super Bowl, he cares about winning. He’ll do whatever it takes and it shows. Prime example was last week against the Jets when he pulls us in and hones us in on the details of what to not let happen when the Patriots were ahead 24-0.

Real quick, they’re up 24-0 and Bill Belichick pulls the guys in and is hammering them on how to be more effective. Now this is what’s crazy. People don’t understand this. Last year, Bill Belichick lost his defensive coordinator, who went on to become the head coach for the Dolphins.

That’s like your defensive manager. Two years ago, he lost Matt Patricia, his defensive coordinator, to go be the head coach of the Lions. Who is coaching the Patriots defense this year? Is it Bill? Yeah, Bill Belichick.

So he’s coaching the head coach. He’s the head coach and the defensive coach. And he’s the general manager. He chooses the players. Nobody’s at his level. And so far through eight games, the Patriots have allowed 40 points.

The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis. They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens

with Ray Lewis. They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis.

They gave up 80 points in their first eight games. I want everyone to understand this. So far, the Patriots have allowed 40 points. The best defense in the history of the NFL, previous to this year, would be the 2000 Ravens with Ray Lewis. They gave up 80 points in their first eight games.

I want everyone to understand this. So far, the Patriots are double the best team in the history of professional football as it relates to defense. It starts with all these details. They’re up 24-0 and he is still not happy and or content. How does this relate to your business?

When I ran DJConnection.com, we’d go to a bridal show and we’d book 75 weddings at one show, 100 weddings at one show. And Sunday, the second day of the trade show, we’ve already dominated. We’ve got an hour left. I will not let the guys go leave to get something to eat. I’m like, no, we’re here to win.

Keep booking things. Keep booking things. I don’t take my foot off the gas when I’m working. You have to become that kind of manager. Because Breck, what happens on the day before, let’s say you’re going to give your office the day off the day before Christmas Eve.

So you’re going to say, guys, a lot of patients aren’t scheduled, so we’re going to let you off at 2 o’clock on the 23rd, and you’re off Christmas Eve, the 24th, and the 25th. What happens if you’re going to let your team leave at 2 o’clock on the 23rd by default if you’re not careful? Oh, I mean, they’re going to have already left mentally by 9 o’clock. There it is.

I mean, they’re going to, yeah, there’s no focus. They might as well not have been there at all There we go fun factoid number seven the Patriot way the Bill Belichick way the payoff is in the playoffs Jason Belichick’s created a culture that despite its relentless demands and isolated bouts of pushback players embraced because of the payoff Tom Brady says it’s pretty amazing Brady beamed after the game.

Pretty amazing. 300 wins is pretty spectacular. He likes the word pretty. Oh, he’s the best coach of all time, and it’s a privilege to play for him for as many years as I have.

He’s taught me so much on and off the field. Just been a great mentor for me. Being here 20 years ago, it was his first year. It was my first year. It’s been a great journey. Just proud of him.

Everything he’s accomplished. Amazing to think that he coached for another place, and they didn’t think he was good enough. And then he comes here and does a great job. It’s a great celebration for him. Quick time out.

Bill Belichick was once the head coach of the Browns. And the Browns would not allow him to choose players. So Bill Belichick is the general manager. He chooses the players that are on the team. So he is the head coach of the Browns. And this is a fun fact that will blow your mind.

Their starting quarterback was Bernie Kosar. And Bill Belichick, you said he wasn’t very good as a head coach? What? Actually, the last game that the Browns have ever won in the playoffs was when Bill Belichick was coaching them almost 20 years ago. So they were pretty good.

But he said, I’m going to bench Bernie Kosar. So he benched their favorite player. And so he had to get police security because of the threats. So he had literally police security watching him 24 hours a day surveillance because people were so upset about it. And then the front office sided with the fans and not with him.

So that’s why it didn’t work there, because he didn’t have buy-in from his leadership. Now if you’re out there listening today and you are the owner of something and you undermine your managers if you’ve given them the rules and the autonomy to make decisions and every time they make one you go over their head and change it, that’s a problem. And sometimes you do have to go over their head if they make a bad call, but the teaching moment here is you want to make sure that you’re holding people accountable to implementing

your systems. And you’d better be winning because if you implement your systems and they don’t work, you will not get buy-in. Fun fact number eight from the Bill Belichick Patriot help desk. Consistency is king. Jason, what say you? I say, he’s had a big influence on me, said Brady.

So technically Brady said. He’s taught me about pro football. He’s taught me about leadership and consistency, dependability. All the things I think he really preaches to us as a player is what we get out of him as a coach. His consistency, dependability, trust, confidence, all those things over a long period of time really add up. So, he’s just a very stable figure when he gets up and speaks to us. It’s about trying to win games and I think we all appreciate

that. Shining a light on the sideline to Coram as a symptom of why the Patriots are a good team is bound to cause eye rolls. But anyone thinking that’s the point is either dumb or obtuse. Whoa, keep reading. Being where you’re supposed to be when you’re supposed to be there is a matter of consistency. Can you meet a simple expectation? Yes.

Then how about a more important one like remembering the snap count or blocking the end you’re supposed to block or not getting a ball punched out on one carry and kicked out another. Now this is what’s crazy. If you are a running back, Dr. Breck you played receiver in high school, am I correct? And running back. I was a small school so you had to do multiple jobs.

Okay, but when you get the ball, what should you do with the ball when running? You’ve got to tuck the pointed end up against the ribs and in between the ribs and the elbow, and then you have your hand over the opposite pointed end. And the only time that you would take your hand, your other hand, away from the ball, the only time you’d just be carrying the ball with one hand would be when? Well as a running back, you really shouldn’t be.

If you’re in the open field and you’re really pumping the arms, you’re breaking away. Then you keep it away from the opposing player, so like towards the sideline. And then you’re just in the one arm, but you still have it in that trick point. So you should be running the ball with two hands the whole time. Yeah, if you’re in traffic, you have it covered up with both arms. But then when you break free and you’re looking to get separation to outrun the other guys, you would carry it with one hand. Well,

yeah, with your hand, arm, and body. So there’s supposed to be three points of contact, but you’ll see a lot of times a quarterback will be holding it out in space Yeah, you know like the Statue of Liberty up in the air Which is bad thing which is bad because then you only have one point of contact the hand and it’s much easier to not Just like Odell Beckham. Yeah, he runs the ball like that all the time. It’s flashier It looks exciting, but you’re gonna get the ball knocked out guys. Oh, right. I’m learning so much right now You carry the ball out. You’re gonna get the ball knocked out. So you have to tuck it

Well, I’m saying is on the Patriots on the Patriots if you do not run the ball with three points of contact, if you don’t tuck that ball, you’re coming off the field. Even if you don’t fumble, you’re getting off the field. You’re not allowed to fumble on the Patriots. And they don’t give up fumbles, they just do not fumble the ball. But then, when you are trying to tackle a man, you have to club the ball out.

You grab the guy, you stop him from gaining momentum, and you have to knock out the ball. If you’re on the Patriots and Bill Belichick sees you trying to blast a guy and try to just tackle him as hard as possible and you’re not trying to wrap him up and knock the ball out, you’re coming off the field. Now you as a player could not handle the kind of feedback, that kind of intense coaching from someone who’s not consistent. So this is a call to all of these small business owners out there listening.

Do you skip your meetings? Do you ever skip your own meetings? Do you ever have a thing where you kind of, oh guys, it’s Monday, we go over the same stuff anyway, let’s just cancel the meeting. Do you ever show up to meetings without a printed agenda? Like, we don’t ever have a,

it’s not a typed out or a printed agenda, it’s just you talking esoterically about ideas. Do you ever not follow the systems yourself? Do you, how consistent are you? Because the consistency is king. It’s very hard to give people feedback from Mount Awesome if you are in the bus station

of life not being consistent. So you have to be consistent. It starts with you. Consistency starts with you. Fun factoid number nine, the Patriot Way. Delegate to diligent doers only.

By the way, if you want to read this article, just type in NBC Sports, Bill Belichick gets 300 wins because his team took care of millions of details. Jason, what say you? One of his strengths is his ability to give ownership to the players, McCordy explained. There’s a lot of times for us as defenders,

we get out there and he’ll tell us like, hey, we’ve got five different options right here. Whatever you see best by formation, by personnel, make the call. And he’s told us whether it’s myself, Duren, Pat, who really makes a lot of calls Hightower Jamie bent

E-Rob, that’s a great name. Yep. He tells us all as signal callers nine out of ten times I trust you’re going to make the right decision So I don’t want to tell you what to do and ruin the game as timeout How powerful is that when you’ve coached your guys? So well that when they ask you for advice you say you make the call man. That’s great You’re on the field and I’m not.

That’s like ideal management situation. Oh, it’s beautiful. It’s a biblical principle. You know, if you’ve been trusted with little, you can be trusted with a lot. There it is! Jason, keep reading, please.

As he always says, coaches mess up games more than anything. And I think him allowing us to do that, for one, it makes us want to study and understand the game to take accountability to our coaches, to our teammates. And then I think, two, it allows us to just play free. Go out there, study the game, and do what you think is necessary. I think once you’re able to do that, good or bad, it falls on us and we take that responsibility.

I think that’s why you see us playing so fast as a defense right now, because if something goes wrong on the field, we don’t have to look to the sideline. How does this apply to business owners? Well, if you’re a business owner, you want to role play with your people so well, they can’t get it wrong. So let me give you an example. We have, I don’t know, dozens of people that reach out to me a day to be like, they want coaching. Now Julia or the team members have to vet these people. So if you’re out there listening right now, and you’re going to know if you should fill out the form or not, okay, I’m going to tell you what we’re doing. We’re looking for diligent doers only. So as an example,

if you’re the kind of person who is looking to start something, that’s one point against you if you’re a startup. Now if you’re somebody who already has a business that’s doing more than a million dollars a year of revenue, that’s a point for you. It doesn’t mean you’re excluded, it’s just a point. Because it’s very, very, very, very hard to build a successful company. So again, nine out of ten people in America do not ever start a company.

So every year, only one out of ten people start a company. Okay, so it’s only nine percent of our population actually starts a company. But of those that don’t fail, just ten percent of those who do start a business don’t fail. Because remember, ninety percent of startups fail, and only one out of ten people ever starts a company. So statistically, it’s a.0081 percentage chance that you will be a successful entrepreneur.

That was encouraging. So what happens is, if you’re a startup and you sound like this on the phone call, let me just cue up. This is what, if you sound like this. Just like you pull in and you just get spit right out of them. You just drop in and just smack the… That’s another negative point for you.

So a lot of times, Julia will talk to someone and she’ll say, so tell me about your business idea. And if you’re listening out there, I’m not going to mention your name, but you have to know this is crazy because you know this. If you’re the listener who did this, you know who you are. But this person fills out the form and a member of our team hops on the phone. They said, so what is your business idea? Well what I want to do is like, you know,

basically I want to denuclearize a submarine so that way we can provide fresh water for the Israelis who are being right now under totalitarian regime of the Palestinians. So wait a minute, step one, you want to buy a nuclear submarine and demilitarize it. This is a true story. Yeah, because then they’d have nuclear power and then you could use that to desalinate the water thus providing fresh water for the Israelis. Do you have a background in nuclear energy, military?

No man, I work at Jimmy John’s. True story. I will say, I’ll give him credit for, no offense to Jimmy John’s workers, but in order to understand the desalination process, the only reason why most people can’t desalinate water is it takes a crap load of energy. So I can see why he would need a nuclear submarine, but at the same time like how is that a business? So we’re it wasn’t said we were looking for people have a business model. That is solvent

I’m not going to try to come up with an idea If you’re looking to take your idea and turn it into a business from a startup perspective you need to go to Tony Robbins Yeah, because Tony will talk to you about these things But if you’re looking if you already have a business model like you’re a dentist you’re a doctor you’re a lawyer. Basically, you have a mousetrap, and you’re just trying to make it better than the competition. You’ll like me a lot.

Right. Because I’ll give you proven systems. True. But I can’t teach you. Like the show on Shark Tank? You have a great product.

You don’t have a company. Right. You don’t have a business yet. If you are thinking about being on the Shark Tank, don’t reach out to me, because it’s not a good fit. I’m looking for existing business owners.

Now, you can attend our workshop if you want, but if you’re trying to secure funding to make your business work, again, not a good fit. So if you’re trying to secure funding, you’re in the idea phase, you don’t have a business model, not a good fit. Now, if you’re doing at least $100,000 a year of revenue, then maybe we talk. But her job is, there’s only one of me, and I’m going to do every 13-point assessment. So her job is to vet and to filter to see if you’re a good fit. Now we had somebody I talked to this past weekend who’s a multi-millionaire who wants

to start their next business. That’s fine. I just don’t want to talk to people who are having a hard time with consistency in their life and try to teach them how to run a company. Because Jason, what happens if you’re trying to coach somebody who is having a hard time being consistent and just being on time for a meeting?

If we’re on a fundamental level, we’re having a hard time being on time for our meeting. What happens? Well, the relationship gets weird because as you are trying to teach them consistency, it’s one of the most important things that we can teach is being consistent is going to make your business grow. But if we’re constantly preaching something they’re not doing, they get offended in a

way. And they’re like, well, how, why would you talk to me that way? I’m doing, I’m doing my best. I am showing up for the last 15 or I got some of the items done or you don’t understand it was a, it was a hard week. And you’re like, Hey, it’s okay.

Kemosabe. Like, we just want to make sure we get you on that path. And the more you push them and the more that they don’t want to do it, or with the cognitive dissonance is there’s something wrong. As an example, my dad got Lou Gehrig’s disease and then

passed. I didn’t miss payroll one time. Or I didn’t miss any of my meetings. And you could have. Could have. Most would say I should have, but I didn’t.

Because I have a responsibility to the employees, to the customers, and to the families of the employees to make sure that their paychecks clear. They get paid. As an example, when I’m sick, I have a sick day, I show up to work. I take DayQuil.

I’ve seen it. You’ve seen it? Yeah, because consistency is king. Now, Luke 16.10, Dr. Breck was sharing, says, whoever can be trusted with very little can also be trusted with much. And whoever is dishonest with very little will also be dishonest with much. That’s Luke.

The Bible, it’s from the Bible, it’s the book of Luke, chapter 16, verse 10. Now, fun factoid number 10, this comes to us via the Patriot Way hotline. Not in any way endorsed by the Patriot Nation, but again, the only reason I like the Patriots is because of the Bill Belichick systems. I’m not from New England. I didn’t grow up liking them. My dad didn’t like them. I have no loyalty geographically. I don’t have a family member

who once played for them. And my loyalty extends to that of Bill Belichick. I’m kind of wanting them to, on the back of the jerseys next year, you know, because on the front it says Patriots. From the back, I wish it would just say Belichick on everyone’s jersey. That’d be awesome. So fun factoid number 10, the Patriot way. He was a wild man in college. It’s just incremental philosophy. Please read, Jason. Yep, so from Things You Might Not Know About Bill Belichick.

11 Things You Might Not Know About Bill Belichick. That’s part of the link. 11 Things You Might Not Know About Bill Belichick from the Mental Floss article. Back to you. I’m excited to read this. Before graduating from Wesleyan University in 1975, Belichick was reportedly the polar

opposite of his current reserved persona. Classmates recall that a president of the Kai-Sai fraternity, the son of Navy’s football scout in future NFL Hall of Famer could usually be found in the vicinity of frat guys peeing on rival houses and blasting soda machines with a shotgun Billy bill really so this might have been bill and in college like hey guys Let’s go over to the other fraternity and blow up their soda machine with a shotgun. I could see him doing Guys let’s go pee in the other fraternity house.

But again, people do have the power to change, but people do change seldom. So we all have to start somewhere. But I think that’s pretty incredible where he came from. Fun factoid number 11, the Patriot way. He was once public enemy number one in Cleveland. Tell us more about Bill Belichick from the Mental Floss article.

Jason. Another one of the 11 things. Before moving to the Patriots, Belichick spent four years as head coach of the Cleveland Browns. When he cut popular quarterback Bernie Kosar from the roster, Belichick was so reviled by Cleveland fans that he began to receive death threats. So did Casey Coleman, an area broadcaster who defended Belichick’s decision.

Both men got FBI protection until the furor died down. Okay, Dr. Breck, I know with my team, we have a large number of people. This just happened last week. A member of the team asked me, can I bring another person to the holiday party, Christmas party? I said, what do you mean?

They said, well, I know I get to bring one. It’s me and my date, but can I bring somebody else? And I said, no. I said, why? Well, because it’s $60 a head and I’m paying. They said, well, I’ll just pay myself.

I said, no, you can’t do that because then I have to report it as income. So essentially, I have to pay income tax on your friend attending, and we only have accommodations for about 400 people at the Christmas party, so you can’t bring them. Oh, they were outraged.

Now, they apologized by the end of the day, and I’m glad they did, because they probably wouldn’t be working here anymore, but they were mad. I mean, they were irate about it. They wanted to bring their significant other to the party,

which is fine, and somebody else. Dr. Breck, have you ever had to upset people to hold them accountable at drbreck.com? Sure, yeah. What kind of things upset customers and or employees when you have to be a stickler about a certain thing? Well, you know, we’ve got things that are in writing that people just want to overlook.

And so when it comes… Is being on time a problem? Not typically for my crew now, but it has been in the past. Back in the day. Let’s go back 16 years. When you try to hold people accountable who have never been on time in their life, what

happens? Well, of course they push back. So again, it comes back to that consistency. If I’m doing it, I’m never going to ask somebody to do something that I’m not willing to hold myself accountable to. So I think that’s a big part of where it’s got to start.

But yeah, I mean, if you’ve got something that is clearly delineated, you’ve got the parameters set, and they’re just crossing them here there The only a lot of people who don’t who passively aggressively don’t want to use the checklist the company has right? They just draw a line through all of the things on it and write done. Yep. I see that a lot I get to have a meeting tomorrow with somebody that is is not I think some of that’s happening with the checklist Oh

Unbelievable and then this is what that meetings like So come over here, I want to talk to you about the checklist. See, you got to use the checklist, or you’re going to be sleeping with the fishes. You’re going to be out in the concrete shoes, you’ll be floating around at the bottom of the ocean down there. Uh, boss, why do you have that lead pipe? I got the lead pipe, it’s like a teaching tool.

It’s a pointer, if you will. I’m going to point this lead pipe at your kneecaps. Uh, boss, why are you pointing my kneecaps with a lead pipe. It’s a way to demonstrate to you to see no pain, no gain. I’m here to teach you. No, but seriously, people feel like that, but you don’t do that, but people feel like that’s what it’s like.

Even if you give any correction to a lot of people get irate, so good luck to you there. It’s alright, it’s part of it. Bill Belichick, fun fact number 12. The Patriot Way, the man, the myth, and the nicknames. Jason, what say you for the Mental Floss article? Ooh, since beginning his NFL coaching career in 1975 with the Baltimore Colts, Belichick

has assumed several identities in the league. Stinson, Detroit, and Denver led to the nicknames Boy Genius and Punk. In New York, Bill Parcells called him Doom and Gloom. Bill Parcells. Bill Parcells, sorry. Who, by the way, I’ll show you when we get off the show.

He sent me a text message telling me he won’t be on the show. Bill Parcells. Are you gonna frame it? Huh? Are you gonna frame it? Frame my text? Yeah. I probably should because he, I mean, he was Bill Belichick’s mentor and I got a text directly from Bill Parcells telling me he won’t be on the show. Which is one step closer to him being on the show. And then I said, well maybe in the future and then he ghosted me. So, but he messed up and gave you his number. Well he did not. Somebody, I just say a source Very close to Mr. Parcells.

Now you say, Colleen, how do you book your guests? Oh, through only the most intense naiacal focus. That’s true. I mean, I work my way to get these people on the show, and sometimes, I believe our listeners deserve to have the best guests, and sometimes I get rejected. Let’s go back to this real quick.

The nicknames. Read some of the nicknames again. Yeah, so we’ve got, so students in Detroit and Denver led to nicknames such as Boy Genius and Punk. Is that a good nickname? I think that’s a good name. What’s the next one?

Punk. Is that a good one? It depends. If you’re from Seattle or… That’s Grunge. Oh, okay.

Because maybe this guy’s name is Punk. It seems a little bit opposite. You just get spit right out of him. You call me Punk? You just drop in and just snap it. Whop-a!

Whop-a! All right. Okay, Jason. Continue reading, my friend. Continue. Let’s go on to the next fun factoid here. Next Bill Belichick fun factoid.

This just in from our home office. Now by the way, if you’re out there looking for Bill Belichick fun factoids, you can Google search right now, mental floss, 11 things you need to know about Bill Belichick and you can find them. But Bill Belichick fun fact number 13, the Patriot Way. Bill Belichick has forked over more money in fines from the NFL than any other coach. Jason, back to you. After a Patriots employee was caught videotaping defensive hand signals from the New York Jets in 2007, the NFL slapped Belichick with a $500,000 fine, the largest in league history and roughly 12% of the $4.2 million salary

he reportedly earned that year. But let’s talk about this for a second. Let’s say that Bill Belichick, okay let’s pretend Jason you have a camera, and Dr. Breck calling plays? I would be able to start to see patterns and I could… But only if you watch the footage. Exactly. So this is where it takes it to the next level. Not only did Bill Belichick’s team film the other

coaches talking, but they had somebody who was a professional lip reader who was reading what they meant and then sending it to Bill who then could relay it to the team within 10 seconds so they could actually act on it. See, and I was thinking hand signals, and then they see what is that scheme and setup for the defense.

And so they’re like, you know, reverse engineering it. But yeah, it would take a little bit of time. Now, my understanding, again, you’d have to look this up, is it didn’t say in the rule book that you couldn’t film the other team talking, hire a lip reader to read what the other person is saying and to real-time provide that feedback

to the coach who has memorized the other team’s playbook so he knows what to do. So imagine this, you’re like, guys, come in. Coach, we’re going to be running the ball to the, we’re going to be running the Z42 option, the Z42. And then the coach goes, okay, they’re running the ball to the left. I mean, holy crap.

I mean, that’s like spy level. That’s why it’s called spy gate. But again, that’s, I mean, I don’t think a lot of teams would have the discipline needed to actually pull that off, even if they did film. But Bill Belichick, why is he paying fine? Jason, why did he have to pay a fine?

Because he did something that the league didn’t like, and he owned up to it and said, OK. You showed me that video. I never would have noticed this, but every time the ball is close to him, if it goes on the sideline, he’ll just take it and chuck it. Now, there’s a little bit of entrepreneurship. That’s right, Bill Belichick, when the ball comes out of bounds a lot of times he’ll throw

the ball because it’s hard to hike the ball if you don’t have the ball. So it’s kind of a game stoppage. Now if you look in our ceiling, don’t mention the name of the company. You see that sign right there? Oh, I see it. Oh, I’ve got hundreds of those signs.

Let me explain to you. One of our competitors was stealing the signs for one of our companies. And we caught him on camera doing it. So we confront the guy, hey dude, stop stealing our signs. And he says, well, he’s kind of a redneck-y kind of guy, let me get into it. He says, well, I tell you, it’s just war.

Business is war and you can’t stop me from taking my signs. You can’t prove it. I’m like, well, I got you on video footage, buddy. It’s war. And he’s super mad because his business is just losing. So one day he woke up and discovered that hundreds of his signs were missing.

Now I don’t know where they are. I cannot find them anymore. They used to be available on the road, and now they’re not. It’s probably just the wind. And if he were to ask me what happened to the signs, I would tell you I don’t know after things go in the trash where they go.

Maybe they go to a landfill, maybe they get burned, I don’t know. But I can add one right here as a piece of memorabilia to remind myself that business is war. And I probably would get a fine from whoever if they discovered that I did that. But when you have a business, the goal is to win. To win!

Don’t pick a war you can’t win. Right, don’t steal my signs, buddy, because I’m going to take all your signs. And this was years ago and the signs just keep disappearing. I don’t know how. I don’t know how. It’s like somebody is still thinking about how much that made them upset.

Somebody’s having that thought right now. Who is taking these signs? And I would say, I don’t know. Jason, Bill Belichick. Bill Belichick, fun fact, number 14, the Patriot Way. Outwork everybody regardless of how much you get paid. This comes from the CNBC article, how Bill Belichick got his first NFL job at 23. It paid $25 a week, which is $123.20.

How old are you, Jason? I am 26. Okay, so let’s role-play this. You call Dr. Breck, and you say, Dr. Breck, I want to come work for you. And Dr. Breck says, well, I’m not hiring, buddy. And then Dr. Breck, he offers to work for how much, Jason, per week? $25 a week.

But in today’s money, that would be how much? $123.20. So, Dr. Breck, you hear this guy, who’s pretty sharp, says, I’m willing to work for how much again, Jason, per week? $123.20. Would you take him up on it?

Yeah, I probably would. I could find something for him to do. So Bill Belichick, though, please understand this. He worked for $25 a week? My man! Continue, Jason.

New England Patriots head coach Bill Belichick reportedly earns more than $10 million a year, but he started out at the other extreme. Belichick’s first job in the NFL with the Baltimore Colts paid practically no money. It was 1975 and Belichick, then 23, had just graduated from Wesleyan University after shooting stuff with a shotgun. A college coach of his put in a good word with Ted… Why do you say that name? Marchabrota? Marchabrota, there you go. Nice.

The head coach of the Colts at the time, Bill Belichick, interviewed with Marchabrota and told him he wanted to work 14, 16-hour days and that he’d do anything his boss asked him to do. Ian O’Connor reports in his 2007 book. So he said to the coach, I’m willing to work 14 to 16-hour days for basically free. Okay, continue.

Marchabrota thought the kid sounded sincere enough and took him up on it. The gig, which involved everything from analyzing game film to driving the coaches around and working the Xerox machine, was originally unpaid. Still, Belichick’s eyes, it was a sweet deal. I got three meals, a bed, and a lot of football, he told O’Connor, and that was all I really wanted at the time.

Think about this for a second. If you’re out there today and you’re wanting to start a company, and Dr. Breck, in your case, you’re trying to start a relationship with a potential customer. Tell the listeners about the deal you have going for the first time customers. So for first time customers, you can come in and receive an examination, an x-ray, that first treatment, all at no cost, no obligation.

And you’re a chiropractor. Yes. Why would you offer it for free the first time? Because I know if you allow me the opportunity to essentially interview with you, you’re going to feel better, you’re going to like what we do, you’re going to see that I’m a normal guy and it’s not so scary, and you’re going to want to come back.

You’re going to want to stay. You’re going to want to invite your friends and family. But you had to make a no-brainer deal to get people to try you out. Sure. And have you grown? How big is your waiting list right now?

How far in advance are you booked out? I think right now we’re about seven weeks. Seven weeks booked out. Jason, you should tell a client that. That right there is a bragging story. You’re booked out for 7 weeks in advance?

I think that’s right. Yeah, 7 or 8 weeks right now. Because it’s a hot deal! True. And Bill Belichick was willing to offer a no-brainer, which was, I’m willing to work 14 to 17 hours per day for $25 a week.

Somebody out there should write that down. What are we making an hour? I’m not a mathematician. That’s crazy. That’s crazy. That’s very little something.

It’s like 50 cents an hour. I think in 50 cents it’d be like… It’s less. Yeah, that’s crazy. All I’m saying is if you’re out there today and you are not getting customers, create a no-brainer.

True. A no-brainer offer. Now Jason, where do people push back on the no-brainer? Often times it’s, can I afford it? Is it going to cheapen my brand? What does that mean?

It’s just… A lot of people are afraid to give up a good quality service or good or product for cheap because they feel like it’s worth more. Why? The inverse of that is like, well, I mean, the why is because one, they’re just, they’re scared. But like with Elephant in the Room, we do a great haircut, we have an awesome service,

and I would think it would be dumb for us not to give it away for a dollar. I’ve been to other barber shops that offer something similar, but the only downside is now I’m paying 40 bucks to be unsure, but with us, I’m paying a dollar and I’m wowed. And by the way, I have mystery shops from our competitors in Tulsa that are high end men’s grooming lounges. And one, it was a disaster.

And it was like 50 bucks. Oh yeah. But I tried it. I’m like, whoa. I mean, it was bad. Now I tried another one.

They did a very good job. But they were really late. And again, it was like full price. Now the problem is when you’re bad and it’s full price. Now I went to another one that was great and it was full price, but I would not have gone there.

I’m just not that curious to try out something. If I’m not guaranteed I’m going to like it. I mean, Dr. Brick, you see this all the time. People, you know, you go to a restaurant that might cost $100 a head. Have you ever been to a very expensive restaurant and it’s terrible? Yes, I have.

And how do you feel after you’ve dropped $100 per person on a meal that was terrible? You feel robbed. Yep. Now, what if the first meal was 90% off? Right. Or half off?

That would lessen the blow. Yeah, I think oftentimes you grade the meal on a value scale. So if you pay far less for it, then it doesn’t taste quite so bad if it’s not great. But yeah, if you’ve not had a wonderful experience, not had a great meal, and yet you still paid a premium for it, you really feel dissatisfied. I find that a lot of people are afraid to get learning opportunities.

Let me give you an example. When I started DJing, I would tell people, I’ll DJ your party for a dollar, and you just have to pay me the remaining balance if you’re happy. You can pay me as much of the remaining balance or as little as you want based on your satisfaction. So I’d tell the customer, the average DJ in Tulsa is charging $500 for the show, or $600 or whatever.

I think at the time the average DJ was charging 600. So I’m going to go out there and I’m going to do the best I can, but I’m going to DJ for a dollar. I’ve got a wife, I’ve got a life, I’ve got things, I’ve got obligations. And if you think I’m good, you can pay me whatever you want to pay me. And if I’m not, you can pay me whatever you want to pay me.

How does that, Dr. Breck, free me up to get better as a disc jockey? Well, because you’re going to have more opportunities, because nobody can say no to that. And then you’re going to grow, you’re going to get more experience, you’re going to learn, you’re going to get better and better, you’re going to figure out what the client wants so that you can get the remainder of that paycheck, and the next thing you know, you’re killing it every time.

So, okay, again, so Jason, do you think that Bill Belichick is a better coach now than he was when he was starting out at the age of 20, was it 23? Yeah. Oh, and he absolutely is a much better coach. And I did do the math, and it was less than a quarter an hour. Less than a quarter per hour, Bill Belichick started his career.

Jason, what is our next fun factoid? What’s the next Bill Belichick fun fact? So it’s fun fact number 15. And where do we get this information from? This one is another mentalfloss.com article, part of the 11 things you might not know

about Billy Belichick. Okay, continue reading, my friend. So as a high-profile sports figure, Belichick is often approached by car dealers with offers of free vehicles in the hopes his celebrity will provide them

with greater visibility. While it’s hard to turn down free wheels, Belichick does. He buys his family’s cars only from Ferrell Volvo in Southboro, Massachusetts, a dealership owned by his college friend, Jim Ferrell. By the way, if you look up Bill Belichick, you will discover that he is fiercely loyal. Very, very loyal.

Why does that say a lot about somebody, Dr. Breck? Bill Belichick will not take an endorsement. He won’t take a free car from Mercedes or from Lexus or from Lamborghini. He will only drive a Volvo from his college friend. He buys from his college friend’s dealership. Why does that speak to who Bill Belichick is?

Well I think it comes back to trust. I mean loyalty is such a lost characteristic currently, especially in our current society. And so, yeah, I love that quality. You know, because when you have that loyalty, then you have a greater amount of trust. And the next thing you know, I mean, the sky’s the limit on that relationship. Now I want to tell the listeners a little fun factoid that’s not one of our fun factoids,

Jason, because I know so much about Bill Belichick. It’s just stuck in my head. Bill Belichick’s favorite restaurant is Mission Barbecue. All right? Mission, okay. It’s in Annapolis, which is the home of the Naval Academy, Annapolis, Maryland.

Do you guys know why it’s his favorite restaurant, Mission Barbecue? The food’s good, but why does he like it? It probably… they sing the national anthem every single day at lunch. Wow. They stop the restaurant and they sing the national anthem, and he loves that. Yeah.

Because they’re on a mission, and they’re standing up for what’s right, and for our military. And his father was in the military. Uh-huh. But Bill Belichick did one of his first sit-down interviews, which Dr. Rick, you’d love that interview. But he did that interview at Mission Barbecue to give his friend’s restaurant good PR. So the only sit-down interview he’s done in a long time is at Mission Barbecue.

And Jason, why did he say it has to be there? The first sit-down interview? Yeah. Because it was an environment that he enjoyed, that he was comfortable in? Kind of right. Also, did he want to endorse them?

Yes. He wanted his friend’s business to get a little bit of… So was it his friend ahead of time or did he become his friend because he liked his restaurant my understanding is he became his friend because he liked the restaurant yeah and he liked how patriotic they are but he went out of his way to give his friend good PR and you didn’t get paid to do it

he did not get paid an endorsement that you could hardly afford right now Jason let’s go to our next fun point fun fact to it our next fun bill Belichick fun fact is what fun fact number 16 the Patriots way doing time to help stop crime from the 11 things you might not know about bill belichick article Yeah, belichick uses his offseason time to do humanitarian work And he’s particularly interested in rehabilitation of our incarcerated population Belichick has worked with former NFL great Jim Brown on the a mayor

I can program and leading aid and support to prisoners as well as paying visit or paying visits to gang members for talks on how to avoid violence. Why does he do that and why did you just now discover that he does that? Why is it that nobody knows about that? Why does he do that? What do you think, Jason? I would say, one, he does it because he is a coach at heart.

There it is. He wants to be able to coach people no matter what their situation is. It’s like why he takes in undrafted people. He finds value in them and he is that one source, that one person saying, you can do it, here are the tools to do it, here’s how you can get better, you don’t have to be stuck where you’re at. And the second answer to that is why people don’t know about it, because he doesn’t get

on social media and brag about it, he does it for a good reason. Patriots Fun Factway number 17, Bill Belichick, Fun Fact number 17, the Patriot Way, too busy winning games to be in video games. What do you got here, Jason? Fans of the long-running Madden NFL video game series might be perplexed whenever they call up the Patriots head coach. It’s never Belichick. What?

It’s never Belichick. Okay, continue. But an anonymous character named Josh Moore, sometimes the more generic N.E. coach, is used. For a game officially licensed, it’s a strange decision. While Belichick typically avoids queries as to why, one possible answer might be the fact that he hasn’t joined the NFL Coaches Association. Quick time-out. He’s the only NFL coach who is not a member of the NFL

Coaches Association. Why is that? Now if he was a member he would get paid a percentage of the Madden revenue. Okay. So he’d make a couple hundred thousand dollars a year every year if he would just sign the piece of paper. Mm-hmm. But you know why he’s not a member of the Coaches Association? No. Breck, what do you think? I’m guessing they have certain guidelines he doesn’t agree with, want to follow. He wants to beat you. He doesn’t want to be your friend.

He doesn’t want to share ideas. He doesn’t, he’s not sentimental about being a member of a fraternity of coaches. He wants to beat you. He wants to trip you when you’re walking. He wants to beat you. And that’s what he’s looking to do.

So it wouldn’t make any sense for the head of the Israeli military to hang out with the head of the Palestinian military and go over game plans. Nor does it make sense for me to serve on a board that is run by my competition. So you have a business that’s called a fiduciary duty to not, say you have a partner, okay,

and the two of you team up to start Elephant in the Room together. I, as a partner in the Elephant in the Room hair business, I have a fiduciary, a.k.a. a legal duty, to not compete with myself. To not aid and abet my competition.

So that’s how Bill Belichick views it. He doesn’t feel the need to team up with you if you’re a company. Brick, why do you not sit down with other chiropractors every single day and share with them your plans? Again, I want to win. But could you? I mean, did you ever get calls from other chiropractors like, hey dude, you want to do a luncheon? There’s actually a lot of camaraderie with chiropractors.

So you guys are friendly with them? In medical school, a lot of times you’ve probably heard stories about how it’s really cutthroat and it all depends on, you know, you want to be first in your class and your residency depends on your ranking in the class. In chiropractic school it’s very different. It’s definitely more collaborative. We don’t see one another typically as much as competition because we have a greater mission

to extend chiropractic and the wellness model across the board to a greater amount of the population. So on a nationwide level you’re trying to team up. Right. But the guy across the street, you’re probably not going to give him tips. No.

Now, Bill Belichick, fun fact number 18, the Patriot Way. Bill does not waste time with unnecessary technology. Jason, he does not waste time with unnecessary technology. Read to us the fun fact from the Mental Floss article, please. Having been involved in football since watching his dad in the 1950s, Belichick isn’t one to abandon or isn’t one to abandon what works after trying some tablets to arrange his plays and other data on the sidelines Belichick was seen smashing one to the ground in October 2016. Sorry Common

As you probably noticed I’m done with the tablets. He told media. There’s just two or they’re just too undependable for me I’m going to stick with pictures which several of our other coaches do as well Because there just isn’t enough consistency in the performance of the tablets I just can’t take it anymore. Mmm here we go this is Billy. In seasons recent the NFL has certainly cracked down on any tremendously outward

displays of emotion on the field so what about this you’ll notice Patriots coach Bill Belichick just taking it out on his Microsoft Surface tablet during a recent loss to the Buffalo Bills. See the NFL is in the middle of a four… By the way, if the NFL wants all the coaches to use this technology with Microsoft… The NFL is in the middle of a $400 million five-year deal with Microsoft to exclusively use the tablets on all NFL sidelines.

I’m the same way. I can’t stand watching salespeople use a PowerPoint on their iPad that doesn’t work 100% of the time. Get that crap out of here. I see so many businesses. There’s one business in particular, you know what I’m talking about, that has an online sign-in crap when you go there to cut your hair.

So you’re standing right in front of somebody and they say, do you want to sign in online? No. No, I want to sign in offline because I’m talking to you. Oh, sign in online. And I watch a 45 and a 50 year old man try to sign in and it doesn’t work consistently. It’s just stupid.

When a pen and paper works just fine. Have you been to the Olive Garden recently? No. Oh my gosh, the waiter kept handing me the stupid tablet thing. And I’m like, he goes, will you just swipe your card right here? So I swipe my card, it doesn’t work.

Swipe my card, it doesn’t work. I’m like, hey, can you just take my card and go swipe it? What? What? I mean, seriously, it’s like, instead of asking me what I wanted, he hands me the tablet so that I can choose what I want?

Just make some freaking eye contact. I mean, have you seen that crap? I have not, but that to me is a great way to not get a tiff and live on the technology. Breck, have you seen people hiding behind that freaking technology? Yes, I have. And actually, our last experience at Olive Garden was laughable for our entire family.

The waitress was just doing a terrible job. Just checked out. Olive Garden has been doing it. By the way, if you’re listening right now and you’re a member of the Olive Garden family, I go there a lot for the salad. But I want to tell you something.

That salad versus the poor customer service, it’s like… There’s a tipping point. There’s a tipping point. And what’s happening is I’m seeing these new employees hiding behind these iPads to take my order, and it’s not working. You hit play, and there’s like a video, and it’s like…

You hit play, and it’s like, do you want the… It’s like the taste of Italy lasagna? No, I don’t you hit like play and you can like learn about your food. Have you seen that crap? Get out of here. I don’t learn the tour of Italy you get there. No. I don’t know. I don’t want that I want a human to talk to me Frick unbelievable Jason. What’s a bit? What’s the bill Belichick fun factoid number?

19 I believe 2019 fun factoid at the age of 67, or at the age of 67 years old, Bill will still outwork you. New England Patriots coach Bill Belichick turns 67 today. Quick time out here. He was born on April 16, 1952 in Nashville.

It’s really funny. There’s an interview with Julian Edelman. They’re asking what time Bill Belichick gets to work. Right. And he talks about how as a rookie he used to stay late. So one night he’s there late and he goes into the workout room and Bill’s on the treadmill watching game film at like 11 o’clock

at night. So he’s like, so I’m going to go to the hot tub area. So he goes to the hot tub area and when he goes to the hot tub, Bill’s in there. And he’s like, he never leaves. He’s trying to impress to be the last guy out. So then when he goes to leave, he runs into Bill again, who’s just now finally leaving

at like midnight. But he’s tried to beat him to work, like 5am or 4am, and he’s already there. So they’re trying to figure out when does he actually leave. He didn’t leave to go home, he just went to grab a bite to eat and he’s coming right back. He will outwork you. Now Bill Belichick, fun factoid number 20.

The Patriot Way. Football is in Bill’s blood. Jason, what say you? He is the son of a coach. Belichick’s father, Steve, was an assistant collegiate football coach, primarily at the United States Naval Academy, and taught his son the finer points

of the sports from an eagle eye. Okay, so again it’s a passed down tradition. He watched his father coaching and that’s where he picked it up. Bill Belichick, Fun Factory number 21 in honor of Deion Sanders, number 21, the Patriot Way. Most he has won the most Super Bowl games of any other coach. He has the most Super Bowl wins of any other coach.

Jason, back to you. Yep, so he stands alone with Super Bowl wins. Belichick has led six Patriot teams to Super Bowl titles, the most won by any coach in history. Former Pittsburgh Steelers coach Chuck Knoll is next with four. Okay, think about this for a second. He has the most Super Bowl wins. Dr. Breck, in your mind, when somebody has the most Super Bowl wins, does that make them the best or near the best? What are your thoughts on that? It does.

It makes them the best. But a lot of people, Jason, don’t want to talk about the facts. No. Not at all. This is interesting. This is a coaching moment for the listeners out there. A lot of my businesses, like DJConnection.com back in the day, was the largest wedding entertainment company in Tulsa. And people would like to criticize me all the time at chamber events. They’re like, that company wouldn’t even allow you to meet the DJ before your wedding.

It’s the only company you couldn’t meet the DJ before the wedding. Well, then I’d sit down and explain to somebody, I’d say, hey, Sarcasmo, the only reason you know my name is because I’m dominant. If I was not good, you wouldn’t know my name. But all the DJs back in the day, you’d go to someone’s wedding, if you worked for me, and they knew that at the wedding you do your best job, you follow the systems, you follow

the checklist, you follow everything. At the end of the wedding, I as the owner will call the bride and say, how happy were you with the DJ’s performance on a scale of 1 to 10? And if you rated your DJ a 9 or a 10, the DJ could double his money. The DJ could make a bonus. But if the DJ got a poor review, then they made less money.

So the bride and the groom and I had a relationship. We had a triumvirate. We had a triangle of trust. Where it was, I’m going to do the best I can to train these guys and get them out there. But if you’re not happy, they’re not going to get paid very much. So unless a guy wants to commit paycheck suicide, he’s going to do a great job.

And they did. Right. But people always want to criticize people at the top. Yep. Nobody criticizes somebody at the bottom. So if you’re out there, and you’re a business owner, and you’re not being criticized by

your competition, you’re probably not winning. Nope. All right. So Bill Belichick, fun factoid number two, the Patriot Way. He could not play well, but he can’t coach Jason. Let’s say you yes Although possessed of a precocious football intelligence

He was a limited football player who received no interest from top division colleges and instead played center and tight end at the smaller Wesleyan University Middletown, Connecticut is Wesleyan University a college powerhouse there dr. Breck no not not last I checked. Usually in Division I football you have the Florida Gators, or Oklahoma State, or Alabama, or OU, or Michigan, or Notre Dame, or USC, UCLA. You don’t hear a lot about Wesleyan University.

But he is a great coach. How is it possible you can be a great coach and not a great player? How can it be, Jason, that I can coach our stylists on how to provide a great service, but yet I can’t cut hair? How is that possible? Because a lot of business owners get hung up right there.

They say, I can’t possibly teach my team how to be a great stylist if I can’t cut hair. How do we do it? Well, you understand what it takes to have a good wow experience. I mean, you’ve detailed it in your books. You’ve baked it into my brain, all the other coaches’ brains, your clients’ brains. You understand what is needed for any customer in any industry to enjoy the service or product

or whatever. And then we hire great people like Spencer who know how to cut hair and then they teach our stylists Yeah, yeah You hire people who are already good at it and then also people who are coachable that way you can teach them and then they Can teach the next generation now bill Belichick fun factoid number 23 for the folks scoring at home the Patriot way Bill was an assistant coach for five teams

Jason back to you Yep So he moved on to assistant coaching positions during the Detroit Lions and the Denver Broncos before joining the coaching staff of the New York Giants in 1979. After being fired as the head coach for the Browns, he took the assistant coach position for the Patriots and Jets with Parcells. People don’t know this.

He was an assistant coach for the Patriots and for the Jets underneath Bill Parcells, who has rejected me via text. Dr. Breck, people forget how long Bill Belichick paid his dues before he became a head coach. This guy started coaching. He was an overnight success after 20 years. Right.

It must be nice. But Greg, talk about that. How long have you been a chiropractor? Going on 16 years now. How often do you get approached by a young whippersnapper chiropractor right out of school who wants you to teach them the secrets?

Well I was at a conference last weekend and yeah, there were a few. They approached me. Yeah, they wanted to know the secrets. How did you become a 10-year overnight success? Now I could give everybody out there the proven strategies needed to get to the top of Google.

You’ve got to have the most content, the most reviews, the most canonical compliance, and the most mobile compliance. But Jason, when you know what to do, it’s up to you to actually do it. Yeah, you have to consistently do it. And you have to reconcile in your mind,

like Brett keeps saying, it doesn’t happen overnight. He is a 10 year, 12 year overnight success story. He’s been hammering the same things, knowing what to do for the past decade, and that’s why he’s where he is. That’s why the Oxifresh franchise is so successful for franchisees. You can buy a franchise for under $40,000, and they’re top in Google. So if you type in carpet cleaning quotes right now, do a search for carpet cleaning quotes right now, and you’ll find Oxifresh at the

top of the Google search engine results, because for 12 years they’ve been writing content! Now if you do a search for Berj Najarian, that’s Bill Belichick’s personal assistant and chief of staff, I come up top for that. If you do a search for Bill Belichick’s number one fan, the number sign, I come up top for that in Google. Jason, why?

Because you spent the time and did what you needed to in order to get there. And on today’s show outline, Jaron McKnight and I have collectively worked on, I’ve been reading Bill Belichick books for years. And I had Jaron pull up articles and links, and we’ve been working on this. Jason, there’s 48 pages of outlines here. It looks like even more.

I’ll be honest, it looks like at least 80 pages. It’s a lot. So I’m just saying, as people say, I want to be top in Google for the name Bill Belichick. Well, you’re probably not going to be top if you do like one article. Because you’re going to have to lock yourself in a room for 40 hours. Now, Jason, how much money do I get paid as a result of being top in the world for the

phrase Bill Belichick’s number one fan? I would assume nothing. Right. And why do I do it then? So you can be top. So people can find you.

Why else? Why else? Because you’re a sick freak. And you like the competition. That’s the only reason. It’s just fun.

I love winning. I love it. It’s not even something like, I don’t even know how many people are competing against me. There’s somebody out there who’s saying right now, I’ll tell you what, he’s not even from Boston. I’m the number one Bill Belichick fan.

I’ve got a Bill Belichick tattoo. I’ve got a Bill Belichick poster. I’m the number one. I’ve got the bobble head. I’ve got the hoodies. I dress like this at work.

I get mocked at work because I cut off the hoodie sleeves. Nobody is a bigger fan than me. I’m like, well that might be true, but I’m top in Google. Because of the maniacal amount of research that goes into this Jason What’s the next big belt big bill Belichick fun factoid the Patriot way one small step for the Giants one giant leap for Bill Kind so he served as special teams coach and then linebackers coach before being promoted to defensive coordinator by head coach bill

Parcells in 1985 they would eventually win two Super Bowls for the New York Giants in 1987 and in 1991 with both of them coaching. Dr. Breck, can you explain what a linebacker’s coach does and how it’s maybe different from a defensive coordinator? So the linebacker is kind of like the quarterback on the defense. They are the captain, the one that’s directing traffic for the defense.

And so the linebacker’s coach is responsible for them being in the right place, making sure that the rest of the team is in their correct place, that they’re doing their job. So it’s a more specific role than just the defensive coordinator, which is setting up the scheme for the overall defense. You know, they’re the ones that are crashing heads as the running backs coming through. So if they don’t do their job, the whole thing falls apart.

Okay, Jason, I want you to talk about this for a second. I want you to think about this for a second. Being promoted from an assistant manager to a manager is kind of a big thing. Yeah, it is. And for our listeners to make this actionable, I see a lot of people that won’t promote somebody

from an assistant manager to a manager unless they can cut hair or unless they have the golden resume. But here’s a guy who played football at Wesleyan who got promoted, but a lot of people won’t promote people based upon the merits

of the work they get done. They only promote people based upon their resume. Talk about that for a second because we promote people based upon the results they produce. Most people don’t do that in the world of business. Talk about that.

If you’re somebody out there, you only promote people based upon the size of somebody’s resume. Well, you’re going to be promoting them based off of something that is 85% of the time a lie, so you kind of have to crunch those numbers. But that’s one of my favorite quotes we have in both Elephants and Thrive. Correct me if I’m wrong, it’s Carnegie. He says, as I get older, I watch what men do

and care less about what they say. Yep, so it’s the same thing. It’s like if Breck is our employee and he’s just crushing it, like he’s a stylist and on his resume that he submitted months ago, it might not say he’s had management experience,

but, or like Carly is a really good example. She has just made her way up to master trainer because she started as just a stylist and then you realize she can command the team, she can delegate checklists, she wows her customers every single time, she’s always early, she is driven to do whatever task she needs to do and never once said, hey I want to be a manager. She came in as a stylist and

just got stuff done and now because of that she is being promoted and then eventually will probably… I see a lot of bosses though Jason that only promote people if they’re pretty. I’m being serious though. I see a lot of bosses that only promote pretty women or men with big resumes. A lot of people promote people based upon how they look. I’m not talking about racism. I’m talking about just this weird…

It’s called the halo effect. There it is. Explain what the halo effect is. So the halo effect essentially means that if you find a positive quality about someone, you assume other positive qualities that they possess. So if you think they’re attractive visibly, then you think that they’re also smarter.

You think that they’re also more capable and more responsible or other positive qualities. You just attribute to them without any rationale at all. Which is how Jason got promoted. I was about to say. You’re so pretty. Oh, God.

I don’t know. Oh, well. No. If so, your glasses strength needs to be up to a lot. Right now, I’m like looking through the Hubble space satellite in my right eye right now. I got some thick lenses, so.

Hey, you’re an attractive man. Your wife is very lucky. Okay, fun factoid number 25. The final fun factoid of today is part one of what I believe to be a five-part series about Bill Belichick’s greatness. Bill Belichick’s facts.

Bill Belichick quotes. We’re going to give you so much Bill Belichick knowledge that you cannot get in college. You’re going to become a super manager as a result of implementing these management systems. People from all over the world are going to be sharing this podcast going, hey buddy, we need to become better managers and this podcast teaches the moves. Jason, what’s the next fun factoid?

So it says Bill Belichick had the opportunity to coach under the head coach Bill Parcells. It’s like we talked about before, Bill’s head coach for the Giants, the Jets and the Patriots was Bill Parcells. I want to make sure everybody understands that he was mentored by a great coach. So if you’re listening right now, what does that mean? You need a great coach in your life, and if you have employees, you need to be that great

coach. So if you’re out there listening today, and you’re not getting coaching from somebody, I’m not talking about hiring me, I’m talking about if you’re stuck at the bottom of Google, hire Bruce Clay. Bruceclay.com for $8,000 a month. They’ll help you.

He wrote Search Engine for Dummies. Hire him. Hire him. If you’re stuck with your PR right now and you don’t know what to do with your public relations, hire Michael Levine. He was the PR consultant of choice for Nike, for Prince, for Michael Jackson, for the Clintons,

for the Bushes, for Pizza Hut, for myself. And for four grand a month, he’ll help you. Or you can hire us, but we only have 160 spots. So find somebody, find a neighbor, find a friend. Find somebody who’s had success, somebody who’s gone to the top of the mountain, and have them teach you the path they took to get there.

But don’t take advice from randos. What happens if you get advice from randos? You lose. I’ve watched that with clients that I’ve coached. I’ve watched that with people in my life after I became an implementer and I’ve learned your system.

For me, it’s easy to say, hey, find yourself a Dr. Zellner. Find yourself a Dr. Breck. Ironically, find yourself any doctor, apparently. Find somebody who is winning, not just where you want to be. Find somebody who is winning and has a system, and don’t be afraid to ask them how they got there and take notes, sacrifice time, get up and meet them in the morning, knowing you’re

not going to get paid, but you’re going to get paid in the knowledge, because if you just let a bunch of other people tell you how to run your business, it’s not going anywhere. By the way, I don’t want you to intern for me. I don’t want you to. I’m going to tell you this right now. I’ve got a lot of people reaching out to me, dozens of people a week reaching out to me

about interning. Let me explain this to you. If you want to intern for me, understand I don’t want you to intern for me. If you want to intern for me, just understand I don’t want to. So don’t tell me, this is what’s funny, people say I’m willing to work for free, but how much guaranteed training will there be? What? Could you fill out paperwork that shows to my college what I’ll be doing? What? Could you, I mean is there any position that’s paid?

What? One guy went as far as to say, can you come to my college and meet my professor so he can see whether you’d be approved? No! Make it easy for the person who’s mentoring you. Say you have to do nothing.

I’ll just shadow you. I’ll be a fly on the wall. I’ll pick up the trash. No caveats. Don’t make your mentor do something. They don’t want to mentor you.

Come on now, man. Seriously, be serious about this. Don’t ask the mentor to do a bunch of work in order to qualify to be your mentor. Now, we come back. Part two of the Bill Belichick series, we’ll be talking about fun facts number 26 through 50. And then part three will be 51 through 75. And then part four will be 76 through 100. And then through 102. And then we’re going to get into Bill Belichick quotes. And this could take us weeks, but there’s so much knowledge in here. And I’m telling you, if you struggle with management,

today you can do two things. One, you cannot apply what you’ve learned and just keep going as it is. Or two, you can listen to the show, take notes, and ask yourself, what do I need to do to become a more effective manager? Because once you nail the marketing and the accounting. It comes down to managing people. My name is Clay Clark. I’m a business coach. That’s Dr. Breck. He is a chiropractor and a great chiropractor. Check him out at DrBreck.com. That’s Jason Beasley. And if you were on the video version of today’s show, which

we currently don’t produce, you would see why it’s easy to have promoted him based upon nothing but good looks. Good looks only. Now without any further ado, let’s wrap up today’s show with a boom. Here we go. 3, 2, 1, Boom! Stop what you’re doing and think about this for a second. What would happen if your company was suddenly able to generate exponentially more quality

sales leads? That would be incredible! What would happen if your company came up at the top or near the top of the Google search engine results? Well, I would just feel overwhelmed with all that business. How many thousands of dollars in lost sales or millions of dollars in lost sales are you

missing out on simply because your potential customers can’t find you when they go online to search for the products and services that you offer? I refuse to think that thought because I don’t want any more business. Unless you are a dirty communist that hates money, my new book, Search Engine Domination, will help you grow your business. In my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate the search engine

results. What do you mean by dominate? You see, in my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate search engine results. Download your free e-book copy today at thebestseobook.com. I repeat, that’s thebestseobook.com. My name is Amy Baltimore and I am a CPA in Covington, Tennessee. I’ve been working with the Thrive team now for about a year.

One of the first things that they did was to update my website and my search engine optimization. I prior had a website, but I was not being found on Google. And all of my new business was coming through referrals from friends, family, et cetera. And right away, I started to see results. People were calling and coming in,

saying that they found me on Google. They just Googled CPA near me, and there I was at the top of the page. And so, it’s been a great help to my business. Again, you can download your free e-book copy today at thebestseobook.com. Hey, this is Dustin Huff.

I’m with Keystone Harbor Marina. We joined Thrive back in January and have been working with these guys for about seven months. During that time period, we have moved up our Google rank through reviews and SEO processes that we’ve compiled through these guys. Our leads have gone from about four week to now 165 a week.

So the process works. I will tell you from experience, once you begin, you have to stay with it. As long as you continually do this, week in and week out, month in and month out, you’ll continually grow.

The system works, but nothing works unless you do. You’ve got to take some action. Download the e-book for free today at thebestseobook.com. Hello, my name is Daniel with Daniel’s Heating and Air here in Amarillo, Texas. The way Google has affected my business, we have got a lot of calls from Google. Right now it’s July and we’ve had the best month ever and it took us

about eight to ten months to get on top of Google and I’m glad we did. Remember nothing works unless you do. You have to go to thebestseobook.com today. Download the e-book for free. Just download that e-book for free and you’ll be off to the races. Hi my name is Christina Nemis. I’m the owner and operator of Angels Touch Auto Body and Detailing in Bourne, Massachusetts. We have been working with Thrive and their coaching for, let’s say, eight to nine months. And it took us about six months, five to six months, to get on the top of Google, and with

their help with the website and marketing and the SEO and retargeting ads with Google. And it has been phenomenal. We just have light and day business coming in, phone calls coming in, walk-ins, referrals. It’s just through the roof and we couldn’t be happier. At the moment we are up 50% this year from the previous year and not only is that part of our own hard work and diligence but also with the help of Thrive and what they’ve done for us and getting us on the top of Google and all their knowledge and coaching.

And yeah, so super grateful, super pumped to see what the future holds for all of us. Thank you. This is your year to thrive. Success you will find. Today is your day.

And now is your time. Lazy hands make for poverty, but diligent hands bring wealth. Proverbs 10 4 I’m here to tell you, you can do it if you can just motivate yourself. 12 Damascus had to cut off a few, so on the day D you and I could rendezvous. A misshapen tree that I had to prune, I had to make cuts to be here daily at noon.

So, like a powder wave of knowledge monsoon, I could rain on the parades of those without a U. Are you the next Rockefeller or the next guru, or the next Dr. King who’s changing the rules? When walls are in your way, would you run right through? Like a running back, force the one that’s up to you? I remember my days back in the dorm room Toon to the gloom like the temple of doom

Overwhelmed with the doubts that try to consume I hoped for the future that I could pursue But from the mountain top now, I can conclude That you have what it takes if you want the view to work. This is your year to thrive, success you will find. Today is your day, and now is your time.

It’s your year to thrive, success you will find. Today is your day, and now is your time. This moment is profound, construct above the ground. Your road might have been rough, but what you got now is now We’re here to pick you up and to even show you how But you gotta be resourceful with that old plow plow

Started from the bottom, but I worked my way up Cause by 4am I always been prayed up Rise and grind, now’s your time, don’t give that up You gotta get it, don’t quit it, till your seeds grow up Seriously, it’s your year to thrive Success you will find

Today is your day And now is your time. If you’re here to thrive, you will find. Today is your day, and now is your time. We all have a wish and we all want to win, but we cannot begin without self-discipline. If you fall on your face, get yourself up again.

Teach yourself to close, not fail with a friend When the storm’s getting rough in this God-end game You only be there with yourself and what you believe We believe in you, but not as much as God does If you’re going through hell, he’s got nothing but love Apply what you’ve learned, increase what you’ve earned

And in due time, you got money to burn Apply what you’ve learned, increase what you’ve earned And in due time, you got money to burn Sing it! Apply what you’ve learned, increase what you’ve earned In due time, you got money to burn

In due time you got money to burn With the speaker for miracle, I’d like to shout down the doubters Kill the weeds that be giving you dream flowers Empower you to devour All the obstacles that make your sweet dreams sour As for me, I used to stut stut stutter

But now I’m on the microphone smooth like butter If I can do it, I know you can too But you must stick to it like postage do And while Merton’s on the chorus, singing what he sings I’m encouraging you to dream big dreams Today is your day, and now is your time

This is your year to thrive, success you will find Today is your day. Come on. And now is your time. Sing it, Martin. Today is your day.

Now is your time. I realize I can’t sing like that, but I can talk and play the woodblock. OK, if you guys need me, I’ll just be over here. Dr. Z, on today’s show, we’re doing part two of Bill Belichick’s number one fan 102 Bill Belichick facts and

75 notable quotables my friend. Are you fired up? Yeah? How is that has that been verified that you are the number one fan? I believe I am America’s number one fan There’s somebody out there who’s rocking a Bill Belichick tattoo right now who would disagree with me But the point is he is a management master, and we’re gonna break down his management moves. Oh, let’s do it. Yeah, starting here in about five, four, three, two, one, and… Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses.

Welcome to the Thriving Timeshow. 3, 2, 1, here it is! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here.

We started from the bottom and we’ll show you how to get here. Yes, yes, yes, and yes. Dr. Z, it is ecstasy when you are next to me, and I am fired up about breaking down the Bill Belichick management systems. May I ask you an honest, will you answer honestly? Sure, let’s do it.

Okay. How many hoodies have you cut the arms off of? Zero. Well, how can you even proclaim, I mean, Andrew, follow me up on this. Yep. How can you proclaim to be Bill Belichick’s biggest fan if you don’t said rock the cut off hoodie attire.

Article 2-7 of the Bill Belichick Fan Club states to look for loopholes like Billy B does. Who wrote that? Who wrote that? Okay, well there you go. Okay, so what we’re going to do now is we’re going to be breaking down these fun facts

about Bill Belichick. These are all being taught to you so that you can become a more effective manager. That’s why we’re doing this okay, because he is a phenomenal manager, so bill Belichick fun fact number 26 is coming in hot The Patriot way bill was always able to create one or bill was able to create one of the strongest defenses in the 1980s Luke give us the fun factoids coming at us hot from the encyclopedia Britannica. Yes, so

capitalizing on the presence of future Hall of Fame linebacker Lawrence Taylor, Belichick developed one of the NFL’s most dominant defenses of the 1980s. In four of his six seasons as coordinator, his Giants defenses ranked in the top five of the NFL in yards and points allowed and were integral,

I can’t say that word, integral, integral. You just keep going, we’re just feeling the flow. Oh, we’re riding the ball, we’re good. To the team, two Super Bowl victories during that span. Okay, so Z, let me tee this up for you. Lawrence Taylor was known to be a difficult person.

Some would say that he was on a lot of drugs during the vast majority of his NFL career. He was, especially later on, but yes. And still, Bill Belichick let him play. And there’s somebody out there who has an employee on your team right now who’s a little crazy, but they get it done. Talk to me about the balance of when you decide to punt somebody and when you’ll let a crazy

person still be on your team. That is a balance of a business owner for sure. When you have a rock star, i.e. a Lawrence Taylor on your team, they make twice as many cold calls, they close twice as many deals, they come up creative that’s just over the top like, that’s the one we’re using for this pitch. We all have one of those, or if you don’t that’s important

Maybe you should but a lot of times I come with some quirks and and when I say quirks It may be a little late. They may be a little talk back at e. They may be a little this I may be a little attitude sometimes and and oftentimes you just put up with it because their performance So outweighs that someone asked me one time clay, and I know you’ve been asked this a bunch, too When do you know enough is enough? When do you know and you know what?

You’re the only one that can decide that. And when you wake up, when you go look in the mirror and you say to yourself finally, you know what? I’ve had enough. Then, up until then, you’ll put up with all the jackassery because the performance is really the bottom line.

That’s our scorecard. That is our money in the bank, profit and loss, winning in business. That’s what you’re going for. So like the New York Giants, they had a rock star defensive end, Lawrence Taylor, and he set the new standard for sacks and just dominant defense. But there’s somebody out there that fires somebody in their office the very moment they

irritate them, and then they end up working all the night shifts because they fire people emotionally. They have a very low threshold for Jack Ashry that if it’s the moment of… You know what I mean, though. You know people like that. I do know people like that, and so sometimes you have to swallow your own pride…

Swallow the pride. And put it through the filter. What have I always said, Clay? What’s best for the business. Sometimes it’s not always best for you personally, but what’s best for the business. Now, it can’t get too much, and that’s why the Lawrence’s Taylors eventually move on

down the road. That’s why a lot of those employees that give you grief, they over-deliver, get so entitled that they finally, finally just have to say, see you later alligator. After a while, crocodile. You know what else you say? You always say that you want to do what’s best for the business.

Right. And I have audio of you saying something else you always say. Let me know. I’m curious. I’m curious. You know what they say.

See you broad to get that booty ackle. Lay her down, smack her yackle. I say that a lot, I think. I don’t recall. Apparently I do. Now Bill Belichick, fun fact number 27, this just in from the Patriots way Bill Belichick

help desk here, Bill’s first head coaching position was for the Cleveland Browns. Luke, what say you? As a result of his success with the Giants, Belichick was named the head coach of the Cleveland Browns in 1991. After leading the Browns to just one winning season in five years as head coach, Belichick was fired shortly before the franchise relocated to Baltimore and became the Ravens.

So here’s the difference between the Browns and the Patriots. When he’s coaching on the Patriots, Bob Craft has his back. So Bill Belichick says, you know what, we need to bench Drew Bledsoe, who was an all-pro quarterback. He said, we’re going to replace him with Tom Brady. On the Browns, he said, we need to bench Bernie Kosar.

And the Browns management and ownership got upset with him about it. Well, sure they did. He was their star. So he wanted to bench their best player. And for the Browns, the ownership didn’t back him, but the Patriots do back him. Can you talk about how important it is to not undermine your employees, your managers?

It goes to the org chart. I think one of the things I learned the most when I was in corporate America back a long time ago. Shunda. And that is what not to do. And what not to do is to go against the guys that you’ve paid money and you’ve hired them to make those decisions. You see, what happens is, is that

when you hire someone to make those personal decisions and they come at you and they say, this is the decision we need to make and here’s the reason why, and you don’t let them do it, then you’re effectively saying, I don’t respect you. I hired you for this position, but I’m not going to equip you for this position. And so therefore, it’s just a matter of time before the ways are parted. It does not go well for your organization to put a manager in charge and to undermine them daily.

What happens is that it’s not fair to fire them if you’re not going to give them the tools to succeed. So if you take away the tools, and then you hold them responsible for the decisions you’re making, I mean, where’s the fairness in that? The last time the Browns won a playoff game was when Bill Belichick was the head coach. That’s like 20 years ago.

And the Browns, it doesn’t matter who the Browns hire, they undermine them constantly. There seems to be some of that in the organization. That just starts at the head and goes down. But you know what’s funny is that it’s a new Browns organization. Well, I believe their general manager, their current general manager, hasn’t figured out. I think he’s a good guy, he knows how to bring in quality talent.

Now it is, can we find a coach that can insist on discipline on the field, and can we get everybody rowing in the same direction. And Andrew, I think what’s going on, I think the keyboard has unplugged itself from the USB drive, and that must be fixed immediately, otherwise this Bill Belichick show could be going sideways. Now, while we’re having a little pause here for your keyboard, I’ve got a fun fact for you.

What’s that? Well, every year, at the beginning of November, in the thoroughbred horse industry, we have what we call the Breeders’ Cup. The Breeders’ Cup. The Breeders’ Cup. A cup for breeders.

It’s a series of races for two-year-olds, three-year-olds, four-year-olds, and however old you want to run them, on the dirt and turf, going short and long, age appropriate, age sensitive, so like the three-year-old girls can run against the girls and the two-year-old boys run against the two-year-old boys, right? Right. Well, there was a colt this year that I was baffled at his name.

And he was one of the favorites in the two-year-old boy race. If he were to win, he would be the early morning favorite for the Kentucky Derby, right? So this horse’s name was Eight Rings. Eight Rings? Eight Rings. Named after Billy B?

Named after Billy B. He got two rings with the Giants. Luke just pointed that out earlier on the show. And he got six rings so far. Wouldn’t that be horrible? I mean, you name your horse eight rings, and then Belichick wins the Super Bowl again next year, and now he’s got nine rings, and you go to the Kentucky Brewery, and you’re

like, I’m out. You’ve got to put that horse down. You’ve got to put that horse down. You put it down. I guess you could have been prophetic and called him nine rings, thinking, well, before he’s done running, I’m sure Bill will have another.

I’ve got a little bit of a fun story for you. Isn’t that cool? Eight rings. That’s what I got to get. Can I tell you something about the Breeders’ Cup that you might not know? What’s that?

You know, we have five kids. Yes. And typically before I do what you do to create kids, I’ll go grab this red Solo cup. Oh, yeah. And I’ll take a sip of water or something. Yeah, and I know you’re going to…

This is my breeder’s cup. I did not know that. Unbelievable. Wow, you’re right, I did not know that. The breeder’s cup. And I put on eight rings and get down to business.

You put on eight rings, stretch and just get after it. Okay, alright, so what we’re going to do now is we have time for one more fun fact before we take a quick early break here Bill Belichick fun fact 28 the Patriot way Bill was a proud member of the New York Jets for one day For one day this just in Luke. What say you? Parcells retirement from coaching at the end of the 1999 season Belichick was promoted to the Jets head coach, but he resigned after just one day at the job.

Rather than notoriously doing so by writing, I resign as HC of the New York Jets on a piece of paper shortly before taking the podium at a press conference and announcing his departure, citing discomfort with coaching a team that was up for sale. Yeah, he just did not want to coach. They were up for sale, really? There was a lot of speculation the team was going to be sold, and that’s what was

going on with the Browns. They were talking about moving to the Ravens. The Browns became the Ravens. They were talking about moving the team. He didn’t want to be a part of a team that was a moving target. He didn’t want the leadership changing, the ownership changing, so he was the head coach

for a day. That’s the Jets, right? I don’t know the Jets for themselves, what I’m trying to say. There was a lot of discussion they were going to be sold. I see. He just did not want to be a part of that thing.

That’s kind of crazy. Now, I heard my rumor mill has a little bit different reason. Okay, what do you got? With that he was offered the say-so and personnel, and then they pulled that away from him. Is there nothing to that horrible story? I cannot disagree with what you just said.

All I can say is that the facts that I have been able to gather for today’s show… Don’t waste a good story. What you’re saying, there’s a lot of speculation around that. I cannot hop on a show like this and say you were wrong about that kind of thing. I’m just bringing hard facts that I can prove. Oh, I can just say dirty little rumors then and not worry about it.

Perfect. Yeah, you’d totally fine. Now, Bill Belichick, factoid number 29, the Patriot Way. A day after leaving the Jets, Bill Belichick joined the Patriots. Luke, what say you? After leaving the Jets as head coach for a day, he took the head coaching position at

the Patriots less than a month later. Okay, so think about this. He left the Jets to go coach the Patriots. All right, so Z, let’s talk about this for a second. Let’s make this actionable for the folks out there. Why do you, assuming that Bill Belichick really did not want to coach the Jets because he didn’t want

to work on a team that was moving, why do you as an owner have to decide to set a tone of stability for your team? If you were thinking about selling your business, why do you not want to tell all your employees that you’re thinking about selling your business? It causes a lot of unease. When your employees have unease, I mean, right now, Clay, this is going to sound horrible, but most employees are only working about half

the time they’re there. Oh, get out of here. Yes. And so, when you cause unease, what you’re doing is you’re giving them more things to worry about, to think about, other than the job at hand that they’ve clocked in to do for you.

And so, it starts the rumor mill, and then pretty soon you’ve got more people around the ice cooler talking about things they shouldn’t be talking about, speculating, whispering. And it’s just not good for a team. You want to make sure you know where the business is headed, and how it’s headed, and how it’s going, and that the owner is going to be there, be part of it, and that’s what you signed up for.

And so when someone comes in and says, oh wait, we may be changing things, moving the business, changing what we do, I don’t know, something, selling to somebody, and who knows what they’re going to do. Moving to a new office. I remember we relocated our elephant in the room from 16th in Boston to 17th in Boston. And I can’t tell you how many members called and said they had heard we’re going out of

business. We upgraded to a bigger location after being in business for five years and so many of them were like, yeah, I heard you guys are going into business. That’s the rumor. And it’s because I didn’t get ahead of it. My bad.

I didn’t get ahead of it and put signs up that said, great news, we’re expanding. And apparently, somebody in my meeting started talking to customers, someone who was in my meeting, heard part of the story that we’re moving, and started telling customers, yeah, it looks like we’re moving.

I don’t know what’s going on. I know what’s going on. And that was before I could get the signs up that said, great news, we’re expanding. And so you just, as an owner, to make this actionable, you have to create a culture of stability.

And you also have to have a keyboard that works well. So we’re going to take a brief break. I’m going to fix the keyboard. Then we’re going to come right back. I can’t really wait. Here we go. Oh, I love that transition. Don’t you like that old school Batman transition? Yeah, you know, I love Batman. Oh my God. I am Batman. See, I love this show. We’re now going to talk more about Bill Billichick. Facts. Okay, put your pants on.

What do you think the relationship was that Batman had with Robin? I think it was kind of a… What was that relationship where it’s like, hey, put on your underoos, buddy, follow me around? I’m not sure if it was a father-son or big brother-little brother or maybe uncle-nephew. I’m just saying, at what point were you… If you said to me, Clay, I want you to come over tonight.

Okay, cool, what are we doing? We’re going to be fighting crime. Okay, cool. But step one, I want you to put on some yoga pants, some tights, and then on top of those yoga pants, put on some Speedos, and then meet me. I’ll be in the back wearing my cape.”

I’m like, okay, there’s something going on there. I’ll tell you, to put on a real skin-tight shirt with a big C on the side of it. There’s just something going on. And then, how oblivious were the people of the time where they’re like, is that Bruce Wayne? Bruce, is that you?

No, it’s not me is not me really well you sound you don’t sound like you at all I guess it’s not you it can’t be it’s not me those are just thoughts about Batman that I have but let’s continue here so we’re talking about bill Belichick is any is it a coincidence that you thought about Batman as we’re doing the bill Belichick thing I think you and I have a very non homosexual Batman Robin relationship absolutely you know I think, but at the end of the day…

Is Bill Belichick like a Batman? Is he like a Batman? Is he like a Batman? Is he a boss Batman? I think he is kind of like a Batman. That’s what I’m saying.

Yeah, he’s great. He’s also like a Commissioner Gordon, too. He does everything. Now, Bill Belichick, fun fact number two, the Patriot Way, a day after leaving the Jets, Bill Belichick joined the Patriots. Luke, what say you?

Upon Parcells’ retirement from coaching at the end of the 1999 season, Belichick was promoted to the Jets head coach, but he resigned after just one day at the job, rather notoriously doing so by writing, I resign as head coach of the New York Jets on a piece of paper shortly after he retired. So think about this, he resigns from the Jets, and then he goes and coaches the Patriots. But see, he takes over the Patriots and leads them to a record of five wins and 11 losses.

And he decides to bench their starting quarterback and replace him with Tom Brady. Now I want to make sure the listeners are getting this idea. Most owners would have fired their coach when they go 5-11 after benching their best player. Most owners would do that. This is why I feel bad for Mr. Kitchens, the coach of the Browns right now, because he is leading the Browns right now to a record of two wins and how many losses?

Six, I believe. Two wins and six losses. I don’t care if you’re Bill Belichick or Jimmy Johnson’s first year with the Cowboys. How was that? Jimmy Johnson’s first year. Not good.

So, Z, talk to me about backing the people that you hire to turn the ship around. Well, you have to give them time and the tools to do it. You’ve got to back them. They’re either your guy or they’re not your guy, or gal, for that matter. What happens is that oftentimes you’re hiring somebody new because there’s been some dysfunction and some things that have been done wrong.

That cannot be corrected overnight usually, most of the time. It takes time to do it. As long as you see it headed in the right direction, that’s the key, is it headed in the right direction. A lot of times, I want to know, like in business you want to compare year to year, month to month, you want to compare those numbers.

You may not be where you want to be, but are you headed in the right direction? Jimmy Johnson’s first year as the head coach of the Cowboys, he led the Cowboys to a record of one win and fifteen losses. Oh yeah, that’s when they, did he have Troy, Troy is a rookie his first year, right? I cannot confirm or deny that. You would probably be more accurate.

Luke, Luke, somebody, somebody get in there. But I would say this, think about this for a second. Again, Zeke, so many people right now are calling for Freddie Kitchens to be fired, and I’m just saying that we live in a microwave society and we forgot that even Jimmy Johnson, the great cowboy coach, the next year led the team to a 7-9 record. The third year, they went 11-5.

Right. Calm down! Calm down! Calm down! Calm your jets. Somebody should write this down right now and say, you know what?

I need to give my guys some time. I see business owners that promote someone. Andrew, you see this. They’ll hire someone to be a salesperson. And how many hours do they give the person before they’re fed up with them, they’re tired of them, it’s time to fire them?

A lot of times it’s the first mistake, and then the other bigger thing is that… The first mistake. You see, the first time the sales guy doesn’t close the deal, it’s like, oh. The bigger thing is that there’s never any training, and so they’re not getting anything. So you have to train them, you have to show them what to do. But wait a second, selling’s easy, just get out there and make it happen.

Just go do it. Come on now. Talk to me about, see, how do you… I walk on hot coals. Talk to me about training a salesperson. I mean, this is my process I take people through.

I say, let’s listen to some recorded calls from people who do it well. Then let’s watch footage of someone doing it well. Then let’s have you shadow someone who does it well. And then let’s have you go out there and attempt to do it while somebody is basically shadowing you or auditing. So within a week, you get good.

But I see a lot of owners that just throw in an operations manual, a sales guide, and say, here’s the book on sales. And by the way, if you have any questions, read The Ultimate Sales Machine by Chet Holmes and the Bible. Go get them. And the problem started, though, the problem started before the person was hired.

Here’s what happened. That person came in and sold themselves that they were an awesome salesperson, that they could rock this. They were closing time. One more close makes the money. I close everybody’s face.

Right. So they come in and they pump themselves up. Otherwise, they wouldn’t have gotten the job, right? I mean, you don’t want to hire someone who comes in and says, I know nothing about sales. I have nowhere to even start.

And if you could just teach, you know, take a couple weeks and really teach me, I’m sure I could figure it out. No, they come in and say, hey, listen, I’m your guy. I’m the sales guy of the year. Come on, yeah. I’m the GOAT.

Come on. Oh yeah. So then you go, well, this guy’s got it going on. He’s got it going on. So I’ll just hand him the manual and he’s going to rock on with it, right? Right.

Right? Right. And therein lies the problem. You’ve got to really treat them as if, even though they’ve got the enthusiasm, they sell the right things in the interview, you read the resume and a bunch of them don’t put all the truth on the resume.

Only 85% of the time, according to Inc. Magazine, do people lie on their resumes. 15% of the time. Positive stuff here. They don’t turn one-handed, they just have a real short… Here is Bill Belichick, fun factoid number 31, the Patriot Way, since promoting Tom Brady to the starting quarterback position.

The team has never had a losing season. Luke, what say you? He then turned to little-used second-year quarterback Tom Brady, who proceeded to lead the Patriots to an 11-3 finish in an improbable postseason run that resulted in the team’s first Super Bowl title. Now, a little fun factoid, and I want to have Z break this down.

Bill Belichick is famous for going to these, you know, these combines, NFL combines, and being the only guy not using a stopwatch. And people are like, why are you not clocking the guy’s speed? He’s so fast. Bill’s the only guy who doesn’t really care how many push-ups you can do or how many times you can lift 225 pounds, but he’s looking for character.

And Z, you do the same thing. You look for character and then you train up that skill. Please explain to me why Bill Belichick would bench an all-pro quarterback who completes the ball accurately often, who is going to the Pro Bowl every year but not winning games. Why would he bench him for a little-known guy from Michigan named Tom Brady, who really didn’t play a lot of college football because he was, for the large part, a backup for really

good players in college? Why would Bill do that? Well, I’m not sure exactly why, but may I guess? I’ll guess. Okay. I would think that Bill, with the team not having a very good year before, probably realizing

that Tom was going to be his guy. Tom was going to listen to him. I’m sure if he told Tom, hey Tom, walk over hot coals, Tom’s going to walk over hot coals for him. What happens sometimes is when you inherit someone who’s a superstar, a little entitlement goes with that.

You know, hey, you buy a business and Billy here, he’s the number one salesperson, has been the number one salesperson for years. He’s going to let you know how this thing runs up in here, okay? And so sometimes you go, you know what, Billy, I know you’ve done great. I know you’re an all pro in your position, but you’re not my guy. You’ve demonstrated time and time again, you’re not my guy.

I’m going to give this young man, who seems to in all the meetings and all the being there early, probably staying late, hanging out, putting in the effort, listening to me, nodding and saying, yes sir, yes sir. If you say do it like that, sir, that’s how I’m going to do it. I would imagine that if that kind of energy was around, and I’m imagining, because I have a very active imagination, then he would have said, listen, even though you’re an all-pro, I’m going to show the team, Jack Welch has

in his book, a good public hanging, really. So if every player in the Patriots sees Tom, I mean, sees Bill Belichick, bitch the starting quarterback, the all-pro, the big deal, the big kahuna, for an unknown, and the unknown’s biggest calling card is that he’s Bill’s guy. Now the first year Bill Belichick had Tom Brady holding clipboards. He was a benchwarmer, he was a backup. He demonstrated his work ethic and then he benched Drew Bledsoe.

Now again, how do we make this actionable for our listeners? If you’re out there today and you’ve got somebody on your team with a great resume but they can’t deliver, replace them with the person who has the best work ethic. I agree with that totally. And really to put it in perspective with like what Bill stepped into, it would really be if you bought a business and you inherit employees, you’re going to have some employees in there

that are the rock stars, the all pros, the Drew Bledsoe’s if you will. And so you’ve got to be careful because a lot of times they’ll think you’re working for them. And I’m not sure exactly what Bill’s and Drew’s relationship was, but I do know that Bill was maybe a little desperate to get the thing turned around. And he wasn’t getting whatever he needed to get from his quarterback, he was not getting

from Mr. Bledsoe. It’s interesting, because Drew Bledsoe now comes to most of their games, you’ll see him on the sidelines, and it appears as though he’s realized, perhaps they’ve won a lot of Super Bowls without me. Maybe I should have listened. Yeah, I think there’s a little bit of that going on.

I don’t know, but I feel like there’s a little bit of that going on. But it’s neat to see the relationship has been repaired after all these years. Now there’s another Bill Belichick fun fact, number 32. This one’s going to blow your mind, Dr. Z. Here we go. The Patriot Wet.

Bill Belichick is the only coach in the National Football League who is not a member of the National Football League’s Coaches Association. Thus, he does not receive any money, any monetary compensation for the use of his likeness because he’s not allowing people to use his likeness. So when you play Madden, you know Madden, 2019, 2018, the only guy you’re not going to find in that game who is a coach is Bill Belichick.

Thus, it causes him to lose thousands and thousands and hundreds of thousands of dollars, actually, per year. Currently, the head coach for the Patriots in the Madden game, his name is Josh Moore. He’s also had Hal Offamer, Griffin Murphy, and N.E. Coach. Those are just a few of the names, because Bill Belichick will not let the game use his playbook and he will not let the game use his likeness, and he refuses. He’s the only coach who refuses to network with the other coaches.

He’s not a member of the association, and whenever he’s been asked about it, he’s sort of flirted with the idea that he’s trying to beat the other people, and he doesn’t see a whole lot of value in comparing notes. Z, does that make any sense to you? Do you kind of get his mindset there? I do get his mindset, but I will say this.

I know that’s been his pattern in the past, but there seems like there’s a sneaky good coach coming on, a young man. Josh McDaniels is his boy. That’s his guy. But Sean McVay. Sean McVay, I heard Sean McVay and him were in the Super Bowl last year.

Sean McVay, coached the LA Rams, Los Angeles Rams, and I hear that they had some working together at the draft times, that they’ve had a lot of deep conversations. Let’s say why this is, though. I’ve heard multiple interviews with Bill talk about this, but basically, Sean and McVeigh and Belichick share the same schedule. Those guys both are the first ones to their facilities.

I mean, those guys get there at 3 in the morning, 4 in the morning. They’re maniacally obsessive, and I think Bill Belichick sees in McVeigh a younger version of himself and has decided to help him But I don’t think the other coaches are at anywhere near the level of Belichick Why do you why do you think he’s decided to help him? That’s that’s a big because he competes against him. They were in the Super Bowl against each other I think it’s because he honestly loves the guy’s work ethic bills like fiercely loyal

And I think when he found out how hard that guy works and prepares. I think he just wanted to help him really yeah Huh so a Batman Robin here again? Yeah, I think, again, I don’t think Bill wants to sit down and have a talk with the coach of the Steelers. What’s his name right now, the head coach of the Steelers? Tomlin.

Tomlin. Probably a great guy. I don’t think Bill Belichick has the mental stamina needed to sit there and explain to Tomlin. Okay, step one, don’t pay your stars a bunch of money. Step two, stay off of social media.

Step three, don’t do anything that you want to do. Step four, quit being a players coach. Step five, quit being pals with your teammates. They’re just philosophically not even in the same conversation. I don’t think Bill Belichick could handle mentoring Rex Ryan. Hey, step one, quit talking about how great you are when you lose.

Right? I mean, these other coaches are just so predictably wrong that I think Bill Belichick just couldn’t handle it. I think he and McVeigh are very similar animals. Very similar animals. So, I can understand him not wanting to turn over his playbook to Madden organization.

Or if I was him, I would turn over a playbook that’s not my playbook. Oh, the dirty playbook. The dirty playbook. And, or just a playbook. I mean, come on. They’re all plays are plays, right?

But the idea, though, that he’s leaving all that money on the table because he won’t take advantage of- Living around those other coaches just irritates him. I wonder what they do. So, probably in the game, they have a coach there, kind of face all scrunched up, little cut off hoodie on, and you know, marching up and down the field.

No, it’s like just some dude in his 30s, it appears, and they just basically, because he won’t let them use his likeness. Also Bill doesn’t like video games. I think he’s annoyed by them. I wonder why. Probably the same reason I am.

I think it’s just jackass for you in the highest order. Time wasting. Nothing’s more sad to me than seeing an adult who says, I couldn’t get my accounting done. Why? Because I was playing video games. I’ve heard this.

Because I was playing Madden all night. I’m serious. I’ll often, often, and it’s like, really? You can’t get your homework done and pay your bills because you’re playing video games? You know the number one rule I taught my children, well maybe not the number one, but one of the top rules I taught my children, and they can quote it, they’ll know what I’m going

to say if my kids are listening to this show, they’re going to go, oh yeah, I know what Dad’s going to say. Can I try? Can I try? Yeah. Can I guess?

Sure, please. Work hard, play hard? Work hard, then play hard? Right, work first, then play. Work first, then play. Right.

In other words, get your work done, then play. You don’t mind the end zone dance. It’s not getting your work done because you’re playing. You’ve got it backwards. You don’t mind the end zone dance. You just want to get into the end zone first.

Bingo. There it is. You don’t do the end zone dance on the 10-yard line. Unless you’re Leon Leck. Woo-hoo-hoo! Spiked gloves.

This guy’s dropping the ball for the end zone. I’m like, dude, seriously? You got like two more steps. I mean, it’s crazy. Now, Belichick, fun factoid number 33, the Patriot Way, finding and developing players that nobody else wanted.

I’ve got a big list here, Luke. Go ahead and read the list of people that he has gone after that nobody else wanted who have gone on to be very successful. Randall Gay, Brian Hoyer, Brandon Bolden, Malcolm Butler, David Andrews, Jonathan Jones, Jacob Hollister, JC Jackson, Gunnar Oshevsky, and Jacoby Myers. So, two of our starting wide receivers are undrafted this year.

This year the Patriots picked them up. Gunnar Oshevsky from Division II, Bemidji State. Another example would be our cornerback, JC Jackson. He’s been doing great. Undrafted. He’s one of the shutdown players out there in the NFL.

A great defensive player. And undrafted. Jacob Hollister, we’ve since traded him away, but he did a great job as a tight end. Playing there in 15 games as a rookie for the Patriots. Jonathan Jones, another defensive back. We talked about how we have such a great defensive backfield on the Patriots.

These are all people that no one else wanted. Right. Hey Luke, check out this and see which NFL team has the most undrafted players on their roster. Who do you think is going to be, Clay? I’m going to have to guess the Patriots, but I don’t know. I’m going to guess the Patriots.

I figured you would. Okay, so we move on to Bill Belichick, Fun Factoid number 34 as he looks that up. The Patriot way. The first coach to go undefeated in a 16-game regular season was none other than Bill Belichick. In 2007, behind the record-setting play of Brady and wide receiver Randy Moss, who they acquired for almost nothing, a fourth-round draft pick, nobody thought, everyone thought

Randy Moss had nothing left. And the Patriots pick him up and just win and win and win and win. Z, how is he able to pick up people that nobody else, how can he get production out of Randy Moss when nobody else can? Is it because he’s a good manager or is it luck? Great leadership, great discipline, and everybody else is signed on to those two things.

Have you noticed that when people work for you for a long period of time, they do a great job and a lot of times your competition will try to hire them away and they don’t quite get the same production out of them when they leave your business? If they leave my business. Have you ever seen that before though? You notice that?

Oh, yes. Someone’s like, oh, I’ve got to get Z’s top sales guy in here. It’s going to change the game. Game changer. And then they leave, and they’re not that effective when they leave. The thing about it is they go after the troubled players.

I’m going to say troubled. Is that the right word? Yeah, troubled. And what they do is they bring them in, and they indoctrinate them into the culture. Most of those guys, they’ll put them in the locker next to Tom Brady. And Tom can sit there and school on him.

I mean, that’s what I call schooling. It is. That’s why Josh Gordon’s locker was put right next to Tom Brady there. Josh Gordon is a player who has struggled to stay sober his whole career. And they put his locker right next to Tom Brady, and there he is, performing well. Former Cleveland Brown, who just couldn’t keep it together.

And now he’s done well. They just recently let him go to the Seahawks. And Josh Gordon, I hope you’re doing well, my friend, because he’s turned his life around. Yeah, JG. It’s good to see that. Now, fun fact, number 36, the Patriot Way, a decade of division title domination.

Bill Belichick led New England to the 10th straight division title in 2018. Z, can you talk to me about why, when you’re talking about greatness, you look for consistency? Well, that’s the only way you can measure greatness. You can measure a great year. You can measure a winning season, but when you talk about domination for a decade. Domination.

Domination. I’m going to dominate you. I’m going to dominate you. I’m going to crush you. Crush you. The lamentations of your women.

What happens is that whenever you get rolling in business and you’re doing well, it’s really yours. Once you get to the top, it’s really yours to lose at that point. And so when you become dominant in your sector, in your DMA, your demographic marketing area, so let’s say you have a tire company and you sell more tires than anybody, right? And you’ve worked your way up.

I mean, you started off not number one. You started from the bottom. You started from the bottom and now you’re here. And so what happens is you sell more, you open up more stores, you get more better customer service, you’re marketing, you’ve got a little hook, maybe you’ve got a puppy in your advertisement or maybe your granddaughter with a puppy.

That’s powerful. That’s powerful. Yes, sitting inside of a tire. You have an attractive granddaughter who’s in her mid-20s with a puppy or an attractive baby. I meant like a small child.

You know what I mean though? It’s got to be cute or attractive. She could be small. Right. You can’t go to the middle in a puppy singing a tire. Kim is a hell guy But once you become dominant in your arena, it’s really yours to lose

There it is because you’ve done all the steps, you know what to do, you know how to get there Yeah, and so once you’ve gotten there, it’s it’s it’s easy to lose it But it is but when you hang on to it year after year after year In other words when you sell more tires than anybody else and wherever you are… Robertson Tires! You get rolling with Robertson!

Robertson Tires! I mean, that jingle’s been stuck in my head. Oh yeah, I know. I love it. My good friend’s Ted Robertson, every time he calls me, I always answer the phone. Hibdon Tires, how may I help you?

And he just laughs. By the way, that, you know, entrepreneurship really turns me on. Yeah. If you can tell Ted, I’ve conceived, you know, four of our kids, you know, the twins, so it’s five of the kids, to the jingle of his place there, Robertson Tires. Oh really, his jingle?

I just hit play, and the thing gets going, the pheromones release. Wow. Robertson Tires! I thought you were going to say that you conceived in the backseat of your car while the tires that you got from the road. Well the service is that fast.

See, the problem with the service, the service there is too fast. It only takes like an hour to get the service to Robertson. You need like five hours. You’re just getting warmed up. You’re just lighting a second candle there, baby. Lighting a second candle.

Come on now. Okay now, here we go. Now, Shunda, now fun fact number 37, the Patriot Way. These guys won the lowest scoring Super Bowl game in history. The lowest. Now Z, let’s talk about this for a second.

Why does that speak to the greatness of Bill Belichick when they can win by a lot of points, little points in a big scoring game, low scoring game. Why does that, I mean the versatility of how he wins, why is that so magical? It’s magical because a lot of people are one trick ponies and apparently Mr. Belichick has a lot of ponies in his tricks table. Did that come out right?

I think the whole thing came out great. Yeah, okay, good. So finding different ways to win. Sometimes your granddaughter with the puppy and the tire works, sometimes it doesn’t. Sometimes you need a monk holding a candle with an air horn. And that’ll move the needle.

establishment while playing a saying and saying sir sir I’m tired of walking you help me tires on my and then Joaquin Phoenix walks in and says are you tired of walking why wow that’s what you need while I was at six

you know abrasion is somewhere I’m not sure where we ended up in Phoenix you wanna be on the show in Phoenix he’s a great actor is not yes unbelievable now with your favorite Joaquin Phoenix. He’s a great actor, is he not? Yeah, he is. Unbelievable. Now what’s your favorite Joaquin Phoenix movie? Well, I think Walk the Line was incredible. He’s just a great actor. You like that better than Gladiator? He’s great in Gladiator. He’s

just great. I mean, it’s just a simple question. He’s a method actor, so it freaks me out a little bit. You know, have you seen the new one with the Joker? I haven’t seen it. Have you seen it? No. I have. I’ve seen people. I know people have seen it. And? I don’t think I would like it. Why is that? Because it’s like very, very good acting, but it’s a little dark I don’t like moves. They’re dark. Yeah, I have to end with like a good thing that happens Oh, yeah, like you know like I could add them Sandler video

Film ridiculous 16 no really no Have you seen the Ridiculous 60? No. Really? No. It’s great.

Don’t go to show it to me today. I will throat punch you. I’m sure. It’s a movie where Adam Sandler, basically any stereotype that there is, he plays on that. So there’s stereotypes of every kind of person in the world and he just plays on it.

And so it’s offensive to every single person who watches it. Perfect. You’re describing every Adam Sandler movie ever. But what he does is there’s a scene where there’s this guy, there’s a gang of guys, and they all wear patches.

And so one of the guys is like, well why do you guys all wear patches? Well to be in the gang you have to pluck out one of your eyes. With a spoon. With a dull spoon. And his other eye he can’t use.

use you gotta plug it her hockey world to be in the middle of the world he only has one good heart it it it

no no look at the problem after he does it they point out to her just kidding in the movie the way I’m a who see that’s who I am Sam

I’m a kid that life is so dark see it was me no I don’t know there’s a moment some funny moments I know I know I like to pick on Adam Sandler but it’s his like this every movie it’s the same no it’s the same yeah same is a saying to the manager and the mature man finds a woman that’s unbelievably hot and he has to woo her and wow her

despite being mildly… And yet he’s still stuck in like a junior high locker room doing fart jokes the entire show. And then there’s 80s music. And then all of a sudden he comes to find out she loves fart jokes and this is the one for him. And then there’s 80s music. Oh yeah. And then there’s like cameos from like Shaquille O’Neal or McEnroe or somebody famous they just randomly show up always sings a song in every movie with that That same little silly voice that you know it’s like Okay, if you can’t sing very well, then just don’t think we get it, but you’re that Oh

Okay You sing along with me we’ll sing along. Oh Christmas tree, oh Christmas tree. Yeah, that’s Adam Sandler right there. Here we go, let’s sing along here. Oh nice.

Are you actually playing a song from him? Here we go. I’ll get you medicine when your tummy aches. Build you a fire if the furnace breaks. See, look at this. There we go. Come on, T.

Okay, I take back everything I’ve ever said about Adam Sandler. When a man gives up his remote control, you know that’s love. We’re moving on, we’re moving on. Maybe we need to do a show dedicated to Adam Sandler. Break down Adam Sandler. Who just passed $4 billion of career box office sales.

It’s unbelievable. It’s the same movie every time, it’s so good. I love it. I’m stuck. I can’t get out of it. I’m trapped in the Adam Sandler Film Festival loop.

It’s a film, though. It’s not a movie, Andrew. It’s a film. Well, I promise you have contributed more than I to the $4 billion. I promise you that. Meryl Streep, Daniel Day-Lewis, Joaquin Phoenix, Adam Sandler.

That’s the top four. The Matt Rushmore of actors and actresses. Yes, you’re right. You’re right. Phenomenal. It’s hard to argue with that kind of logic.

Hey, what’d you find out? What team has the most walk-ons. I couldn’t find a current list, but last season the Rams were actually at the top with 20. Undrafted? Undrafted, who were on their roster. But I did find out something very interesting.

The 2019 NFL rosters by original draft slot is made up of 30% undrafted free agents. 30%? 30% of the NFL is made up of undrafted football Just dead now That’s pretty fun factoid the Patriot way Stephen Belichick is now the safeties coach for the New England Patriots Stephen is Bill Belichick son bill has three kids together with his wife. He has Amanda Stephen and Brian and

Stephen attended the River School in Weston, Massachusetts Where he played lacrosse and was an all-league Honorable mention selection in his senior year and then he went on to attend Rutgers University where he played lacrosse as a defensive end and long stick midfielder from 2008 to 2011. Then he was a long snapper for the Rutgers football team under coach Chiano in 2011. On Thursday, May 10, 2012 Steve Belichick was hired to be on the New England coaching staff as a coaching assistant, a position which he would serve in for four seasons before being named as the safeties coach prior to

the start of 2016. And the Patriots now are known to have the best defensive back in football, which is coached by none other than Bill Belichick’s son, Steven, who’s rocking a mullet as of right now. Have you seen his haircut? No, I haven’t.

He’s rocking a mullet. I mean, is it better than our boy at OSU? No, it’s not that good, but it’s a thing where he’s flirting with disaster right now. He’s going, my dad’s got the hoodie. My dad’s got the hoodie thing. I’ve got to figure out my move.

So somebody said, get the Billy Ray going on. So he starts playing that Achy Breaky Heart song in practice or something and all of a sudden it occurs to him, I need a mop. Look at that mop. Look at that wig. Steve Belichick.

Steve Belichick mop. I don’t see it. Oh, it’s worth it. Steve Belichick. Look at that. Oh, you see that lettuce?

Wow. He needs to come to the Elephant in the Room. He needs to come to the elephant in the room. He needs to come to the elephant in the room men’s grooming lounge and get that thing tamed. Chop that mop. Tame that wildebeest.

That’s unbelievable. You see that yeti on his head? A waterfall. First haircut for only a dollar. It’s beautiful. Let me pull it up here.

This is a… Here you go. I’m Googling right now. Steven… Mine’s going slow or something. Belichick.

I got it right here. Here’s Steve Belichick hair. Look at this. This right here. This says to you… This says to you…

He went with the… This was his look. This was his look, this was his look, that was his look, and now it’s C2019. Look at that. He has an interesting kind of a, he’s like an urban ninja almost. He looks like his dad.

Look at him. Look how mad he looks all the time. He looks mad. I want to find his lettuce though. That’s almost beyond a mullet, isn’t it? It’s like beyond a mullet.

I mean, it’s a mullet by definition, I guess. I mean, short up front and long in the back. Yeah, I want you to see the haircut. Is it really short up front? There it is! He just did this. Look at this mop. Look at him. There he is.

You see that mop with that good lettuce right there? And Andrew, by the way, I still can’t type on the notes, but I want to. So I’m going to just do a little copy and paste action here. But we’re going to have to get spiritual about this when we finish up here. The listeners today demand a great show notes. I’m going to give it to you, but I’m going to have to click, copy and paste old school.

It’s a little work today. So here we go. Now, Bill Belichick, fun factoid number 39, the Patriot Way. He trims down the fat to avoid information overload. Z, think about this for a second. Tom Brady has pointed out that Bill Belichick researches, researches, and researches until

he cannot research anymore. But then he breaks down the information into something you can actually do. Is this what Tom Brady says? Tom Brady says, I would always say, sometimes coaches give you so much information

that you can’t retain any of it because it’s so much. I think what he does is he trims the fat. He gets to the meat of what we’re trying to do. He doesn’t confuse you. He doesn’t tell you things that may never come up. It’s not information overload. Belichick has a less is more teaching style.

So you talk about the genius, you know, take a big complicated idea and make it simple. If you’re a manager and you’re an owner, why do you have to take something complicated like how search engines work and make it simple? If you want anybody else on your team to figure it out or to do it, you’ve got to make it simple. They don’t have the enthusiasm, the knowledge, they haven’t spent the hours that you have deep diving into it, just like with Bill Belichick. I mean, deep diving the way he does.

So what he does is he takes out the pertinent information, the information you need to know so that you can succeed and do your job. Do your job. Do your job. Do your job. Right.

That’s all he cares about. He doesn’t care that you know why you’re doing your job. He doesn’t want to talk to you about why the engine, when you put the key in and the fuel does this and the piston does this. Just confusing. It’s like, no, I’m going to teach you how to drive a car. Jump in it, hit it, hit gas, put it in D, go.

That’s the beauty of it. Second and 15. Oh, come on now. The audio I want to play for you. Second and 15. This is Bill Belichick talking to the guys and essentially letting them know what they

need to know. Let me cue it up here. Here we go. Go to Detroit with you in there. I mean that. What do you got? I’m thinking. Got it. Here it is. I’m thinking. Be alert.

Good speed. Concentrate on what we’re doing and be ready for the situations. Okay? And I don’t want to hear about what any of the situations are. You just play them. Got it? Z, he doesn’t want

you to tell him what you think they are, what the situation is, what you think they may be. He just wants you to do it. To play them. Do your job. Do your job.

Unbelievable. I love that. And you know what? He’s a guy that says, listen, I’m going to give you the information that I feel like you need to do your job. I’m not going to overload you with too much other information.

And that’s beautiful. I mean, that really is. Sometimes you can tell your employees too much, get them confused, get them thinking, get them going. Why do you tell me that? I think most of the time, I think most of the time you can tell them too much.

I mean, why did you? Well, let me give you an example of something that would freak out your employees. You are an investor in a bank, am I correct? Yes. And when you would try to explain, I think Regent Bank, now you said you guys are valued at over 700 million, is that correct?

Yes. Okay. If you try to explain to the employees, like a bank teller, that there is not $700 million in the vault, or even $70 million there today, what would happen to the average person when they realize that you don’t keep all of the cash in the bank? The average bank teller, brand new person, not at Regent Bank, but other banks, other fine institutions, not Regent, but what would happen if you sat down and said, listen here

buddy, this is how the banking system works. What would happen to the average person’s mind? One, you might have an exploded brain on your lap. You almost have a run on the bank, too. They would be like, hey, Mr. Cusmer, don’t actually put your money here. By the time you heard the rumor on the street, it would be that your bank is closing, you’re

fraudulent, you are lying, you apparently can’t tell the truth, and it’s all shutting down and the sky is falling. And then if you went on, let’s say you got past that tough meeting. What if you tried to explain to the average bank teller that the Federal Reserve is kind of quasi-federal, and they don’t actually have gold bars anywhere that backs up all of the currency right now.

If you just said, hey, you know, it’s a fiat currency, we are declaring the value of the monetary system. And today our dollar is worth one dollar. What would happen if you sat down every day and you put up the ticker in all your banks that showed the national debt calculator and that just was on all day to encourage people. See kids, that means we’ve got to print more money.

Uh-huh, you get it? Uh-huh. What would happen to the average person if they could try to grasp this idea? You know, that’s a good question. I think it would be a little overwhelming. I think a lot of people, I have a saying, this is one of my, it’s not one of my, eh,

maybe top ten, and that is, ignorance is bliss. I agree with that shunda. Holy crap. I like I hashtag that. We’ve had back to me. Come on now. No, I love I love I love all. This is great. Like this past weekend at some folks over to watch the Patriots

and one guy who’s a nice guy. I’m kinda letting him into my life. I want him to see my life outside of work. Uh oh. He has a perception of me that everything starts on time and it’s intense. That’s true, but there’s a weekend of me where it’s like we’re hanging out, we’re having a good time. You’re like a normal dude.

Yeah, we’re paying check-ins, watching the Patriots. Well, I don’t know that I ever used normal. I’m sorry, that’s just kind of a stretch. He said something that really I could tell he needed to learn on Sunday. He said, how many burning fires are going on right now that are for sure going to be in your inbox when you open it up on Monday.

How many do you think are in there?” And I said, 30. He says, 30? I said, it could be 20. But Andrew, you’ve seen Mondays. I mean, Luke, you’ve seen Mondays.

It could be 30, it could be 50. I don’t know. He says, but how do you not check? How do you not? I go, I don’t want to ruin my weekend. You know what I’m saying?

I want to have some Olive Garden salad. And the breadsticks. Don’t forget the breadsticks. But he was going, you don’t ever check that thing? I’m like, no, because that would ruin my day. I mean, there’s horrible things all the time.

Don’t go in there. So I don’t check it. Ignorance is bliss. Now, Monday, knowledge is not bliss. No. No, no.

Knowledge spells action. And Luke asked me today, he said, is it worth it? You know, all the trade-offs. And I told him, no, it’s a Monday. It’s not worth it on a Monday. It’s not worth it at all.

For me, that’s why I turn my phone off all weekend. I turn that thing on on Monday. It’s a laser show. See, if you ever turn your phone off to have a great trip, and you come back and you turn on that and you just get all those urgent messages floating in, email, text. You get those things?

Yes. And sometimes when you’re out of the country, it turns off automatically. But yeah, it is. But you’ve got to know when to unwind. So many times, it’s so crazy. As you’re listening to your message, you have this barns on fire, dogs and cats sleeping

together, acid rain, it’s the end of the world as you know it on Friday, and by Sunday, it’s all taken care of. Oh wait, never mind. Let me tell you something that happened over the weekend that I thought was hysterical, but weird. I don’t check my voicemails, but I do look at the text messages.

The text message, and I’ll be very vague so no one can guess who this is, but a man who’s not a client, reached out to me and said, via text, do you guys still do XYZ service? I didn’t get the message because it’s Friday. On Sunday, somehow it’s become a, hey, I paid you a lot of money over the years, buddy, I would expect you to be at least responsive. I need to know, and I guess this person wants me to somehow install a massive phone call

center system at their current business. Because back in the day when I ran Make Your Life Epic, when I first started coaching businesses, I would do that. I would come to your office and you could pay me like a thousand bucks a month. We would do IT support for you. You know, making computers work.

Sure. And I did that for like 10 clients for like five years. But that was like a long time ago, you know? But this dude is pissed. And it almost got funny, because it’s just like, really, really wants that answer. And then, you know, again, but I just enjoyed knowing that I didn’t have to experience it

all. So I called the person today, and I act as though I haven’t got the messages. So I’m like, what’s cracking? So I missed your call. Yeah, you missed my call. I’ve been calling, texting, I’ve been finding another vendor that wants my money, okay, that’s going to

do the IT. Okay, I found another vendor. I don’t need you, okay. Okay. Well, you know I don’t do that anymore, right? Huh?

It was just beautiful. Beautiful. But I could have been pissed all weekend. You could have been. You could be trying to find him, voice tag, phone tag, whatever you want to call it. It’s just like, I don’t know, what do you need?

What do you want? Well, I don’t know. What do you want? Put a bid. Give me a bid. I don’t want to do that anymore.

Well, you used to. Yeah, it’s beautiful. It’s beautiful. Now, fun fact, Bill Belichick, fun fact number 40, the Patriot Weg. Bill Belichick chooses the players, balances the budget, and coaches the team. Luke, what say you?

Bill earned a college degree in economics upon his graduation at Wesleyan University in 1975. Bill Belichick is one of the rare NFL power figures who does double duty as both his team’s head coach and its general manager. Andrew, what percentage of the time do you run into somebody who we meet who’s a great, great person, great guy, great great American. They have a great idea and they really don’t feel called to do their accounting. Oh, I would say. You know what I mean. They don’t feel called to do their accounting.

You know, they’re in the sales and market. They just don’t feel called to do their accounting. It’s a good 50 to 75 percent. The offensive is very, very fun, but the defensive is not. Marketing, sales, vision, new ideas, marketing, vision, new ideas, sales, marketing. I’m going to have a new sales idea. A new app.

I’m about vision. Now, talk to me, Z, why a lot of people are not like Belichick, where they don’t know the numbers. Because remember, Belichick graduated with a degree in economics. You, my friend, studied mathematics in college. Why do you have to know the numbers, and why is that part of the Belichick genius? Knowing the numbers, the salary cap, the players on the team.

Well, I tell you what, knowing the numbers are like the bones of what’s going on. Oh, talk to me. This is dirty. Give me some music. Give me some music. I’m talking about numbers.

Come on now. I tell you what, you gotta check that foundation. And if you don’t know what you’re building on, it’s liable not to last. You gotta clean it up, other people can hear. And I thought it was interesting

watching the game between the Patriots and the Ravens. The announcer was so hip. And that was, who’s the guy that used to be the wide receiver for Cincinnati Bengals? Great announcer. Chad Ochocinco?

No, he’s an announcer for NBC now. Bengals receiver? Yeah, he does the Sunday Night Games. Collinsworth? Yeah, Chris Collinsworth. I love that guy.

Great guy. Great guy. But he was talking about that, you know, the percentages of going for it, and the percentages of the chance of winning, and all these breakdowns, all the numbers in the game. He was talking about Harborough, the coach of the Ravens, was a fanatic study of them also and that he goes by it.

If someone said, listen, you have a better chance of doing this and this, then he goes with the better chance, period, every time. He’s just sold out. He’s a stat guy. He’s a stat guy, sold out to it. He’s not this emotional guy, and he relies on that.

You know, it’s… It’s got him a Super Bowl victory. It has. I think it’s got him two Super Bowl victories. And he’s on his way right now. But the point is, is that you have to have a plan, and knowing the numbers…

It’s kind of funny, Clay, but when you do that, it’s just like this peace comes over you, because you go, you know what? The hard decisions are made for you in life. That’s another one of my big sayings, by the way. And a lot of times, let the numbers do the talking. Don’t let emotion get up in you.

Should I go for this on fourth and one? Should I do this in my business? Whatever it is. Can I tell you something that’s dirty? That’s dirty? Oh, wow.

Dirty? Ray Dalio, who if you Google search this guy, Ray Dalio, D-A-L-I-O. I started hearing more about him about probably a decade ago, and I just kept researching this guy, and he’s kind of blowing my mind because he’s very, very, very successful.

I didn’t know who he was, and I’m like, how do I not know who he is? This guy, basically Ray Dalio decided to, make sure you watch that outlet there. This guy, Ray Dalio, he decided to do research because he figured out that there’s certain investments

that work every time, if the math works. There are certain fundamentals. So, you know, when he’s thinking about investing in a business, he would ask people the same questions and then he would have to make the decision. And he thought, you know what? That’s kind of tiring.

So check this guy out, Ray Dalio, with Bridgewater Associates. It’s a large hedge fund company. He turned it into a formula. And you just plug in the data and then he goes yep or no now Warren Buffett I read his book snowball and this is something crazy that Warren Buffett does every day he does not go to Wall Street but yet he controls Wall

Street remember Warren Buffett has the huge stocks in Coca-Cola oh yeah huge stocks in Bank of America this is what Warren does Warren memorizes the value of a hundred companies a day-ish and what they would be worth if they were like, he memorizes the price at which it makes sense, the price where it’s so low they couldn’t possibly lose money on the deal. If the company calls it a cigar butt, but he says a cigar butt, if you pick up a cigar butt from a guy who just smoked it, even though it’s gross, you get maybe one or two more puffs left.

So he finds the cigar butt value of like 100 businesses a day on his own, Warren. He has a little yellow pad. These are his words. These are Warren Buffett’s. Yeah, cigar butt. What he does is he writes it down.

He writes down the value, and then he watches the ticker, and just off of memory, looks at it and goes, he calls Charlie Munger, who by the way is his partner, who gets a small percentage of every sale, Charlie Munger, who’s worth 1.9 billion dollars, he calls Charlie and says, this is who he calls, by the way, he calls Charlie, Charlie, I want to buy this many shares of Bank of America. Now people would say, sir, the Great Recession is occurring, the economy is falling apart,

are you sure you want to buy? Yep. And that’s how he does it. And he says he does not go to Wall Street because he’s not interested in what the herd has to say because they’re all wrong. So he says, I set the trend, I don’t look for the trends.

So Warren, though, knows the price. Well, Ray Dalio is as smart as Warren, probably, but doesn’t have that kind of memory. So Ray thought, let’s make a program that calculates when we should buy. And then there’s no hue. And it’ll be wrong sometimes because certain variables change. But most of the time it won’t be.

And I’m just tired of making that decision. That’s what Bridgewater does. It’s like mathematically certain investments. Right. Crazy. And that takes the emotion, because that’s what it is, the emotion out of it.

Right. But if you make decisions emotionally… Emotion. Now we move on to fun factoid number 41. This is interesting. Bill Belichick has been named the coach of the year three times.

But really he’s the coach of the year every year. I mean, he’s the coach of the year in 2003, 2007, and 2010, but this is the teaching moment. If you need people to clap for you and to give you approval, you can’t be a successful entrepreneur. You can’t be. In my opinion, I mean, if you, as an example, when we hit top of Google for the phrase,

Nobody was excited who’s married to me. You know, so my wife, great lady, I said, babe, I, after five years of doing this, I just hit number one. We type in Bill Belichick’s number one fan with a number sign. I’m number one. And if you type in his personal assistant, Burj Najarian, I’m number one.

And babe, I got a text message from Bill Parcells and he told me he’s not going to be on the show. This is awesome. Bill Parcells, I’ll show the text. He said no to me. Bill Parcells. Him personally? Yes. I wonder why. Because he doesn’t do interviews. He says he’s off the grid.

And I said maybe in the future and he didn’t respond. He ghosted me. But here’s the thing. Wow, he’s really off the grid. I got excited about getting rejected by Bill Parcells. I got a text from greatness, from Bill Belichick’s mentor. And we are top in Google for Burj Najarian. And this is what my wife says. She says, I’m trying to role play, she says, Who’s picking up the kids?

Something like that. And I’m like, do you understand the profundity? There are thousands of websites. There’s millions of people, thousands of people proclaiming they’re the number one fan, but I am top in Google. Now, how do you spell number one?

I mean, how is it? Bill Belichick, and then you hit the number sign, number one fan. Bill Belichick. Number one fan. Bill Belichick’s number one fan, Possessive. So I’ve hit that and I feel good about that.

But if I needed approval from my wife or my friends or anybody, you see that there that came up for you? You see it? Bill Belichick’s number one fan. I’m working on the number where you spell it out right now, but we’ve got to do many, many more great shows before we hit time.

This is one of the most content. Wow! But I’m ahead right now of NESN, that’s the New England Sports Network. I’m ahead of Bleacher Report. I’m ahead of CBS now. I’m ahead of USA Today.

And in Burj Najarian, if you type in, that’s Bill Belichick’s personal assistant. He’s the man who rejects me the most often. Very kindly, by the way. Great guy. I’m now coming up top for him. I’m behind only the Boston Globe.

It’s because I’ve only done 10 hours of show content about him. But when I hit top, nobody, seriously not a single person, was excited about it. I was. But I mean at the time, but if I needed any type of external motivation at all, at all, I couldn’t be self-employed. So today, this is a fun example.

We have a man on our team who works for us. Everyone has different sexual preferences, Z, and you and I are the same way. We’ll hire someone who’s great at their job, we’ll hire them. And this person has a different sexual preference than I have, so we hire the guy, he does a great job, it’s a great job, it’s exciting. We have many people with different, many people in our companies have different sexual preferences

and orientations. I don’t even know my, I don’t ask, I don’t care to know. The only reason I know is because some people will bring it up, okay? So I had a customer call me from one of my companies who said, I want you to know I will not be doing business with you anymore because you refuse to hire members of the gay and lesbian community.

That’s what he said to me. And I said, I just want you to know we have many people of the gay and lesbian community, probably a dozen that work for me. I just don’t talk about it. And you’re in a haircutting place. Of course you’re going to.

But this is what I said to the customer, and this is where it got funny. I said, are you planning on having sex with him? And he goes, what? And I said, I mean, unless you are, it doesn’t matter, right? I mean, what are we talking about here? Now, it’s funny, in the same week, you can ask Daisy and verify, I’ve had another person

complain that I do hire homosexuals. In the same week. So the point is, if I was seeking universal praise from anybody, you couldn’t do it. Do you think Bill Belichick’s crying that he wasn’t the coach of the year last year? Probably. Or the year before?

Probably. No, he just keeps winning, and winning, and winning. No, of course, I’m teasing. Of course he’s not crying. Of course he doesn’t care about all that. But how many people, Z, will come up to you and say, Z, I went to your optometry clinic

two years ago, and I want you to know I had phenomenal service. And I just want you to know because two years ago I had phenomenal service. Or how many people who you barely know want to tell you about maybe a problem they had two years ago? I mean, as a percentage. Is it more people that tend to tell you positive, random things, or people that just tell you

things you could do better, just so you know. Most people are more positive, to be very honest with you. Okay, you’re getting a lot of positive. Well, I think a lot of people maybe don’t want to come up and talk about negative or they don’t want to say it. They’ll go online under a pseudo name.

There we go, that’s what I’m talking about, the Google reviews. Yeah, they’ll go on and they’ll type in, you know, horrible. But more people… They tell me my glasses will be here in a week and they’ll be there in ten days. They suck, they suck, they’ll never go there. Stuff like that, you’re like, really?

Come on. I wish you had to put in parenthesis what gave you the right to say that. You could put, Gregory Smith, unemployed for four consecutive years. Yeah. Nothing else to do. Susan Sanders, haven’t been able to hold a job for a decade.

On those three days that my glasses were late, crushed me. I swear I’m not employed right now. I wish you’d have to put some sort of scorecard behind your name when leaving a review. Your actual full name and your cell phone. Yeah, but then again, you know, then again, we’re acting like a… Signed, drug addicted crazy person who’s never been able to keep a relationship together.

By the way, does anybody have any math? Is this a math networking site? Okay, no, this one’s really funny. There’s a debt collector that I referred to a client, and this one woman, she says she complains about the debt collector saying, they call me all the time and just because I owe north of $40,000 and haven’t called them back, I’ve been busy and I don’t understand.

Why are you sharing with you? You saw those in the meeting, Andrew, I showed those to you. I did. Yeah, they were all upset. What kind of person attacks the debt collector for calling them all the time? They didn’t like their tone or didn’t like.

That’s the debt collector you want to work with. That’s my guy. They’re getting bad reviews. They’re good. Now, Bill Belichick, Fun Factory number 42, the Patriot Way. Bill Belichick has appeared in 34% of all Super Bowls.

Wow! Wow! Now, let’s talk about that for a second. I see a lot of business owners, and Luke, you can speak to this maybe. I see a lot of business owners that say they can’t find good people. Have you ever heard that kind of idea?

Oh, absolutely. Andrew, have you ever heard this idea, people can’t find good people? Yes, sir. I remember back in the 90s. Back in the day. Back before the 90s.

Back before millennials. This was like 1999. 1997, 1998. People would tell me, because I was a DJ, I started a company called DJ Connection, I would go to chamber events to network. And doctors, dentists, lawyers, other wedding vendors would say, you know the biggest issue

right now, Z? What’s that? I can’t find good people. And the year was 1999. So I thought, you know what? I’m going to implement the strategy that Google does, or the strategy that Disney does.

I’m going to start the group interview. I’m going to interview a lot of people at one time. And I haven’t had a hard time finding people since that time. Now, the year 2005, 2006, 2007, 2008, 2010. You remember that time, 2010, when the economy was kind of rough for a while there? Yeah, like 7, 8, 9 I think.

And people said, you know, gosh, the economy right now, it is an employer’s market. It’s easy to find people because there are so many unemployed people. It’s easy to find people. But you know what the problem is? I can’t find good people in my industry. No, of course not.

And then it all changes. Now we go into 2019 and it’s like, now there’s unemployment rates so low, you just can’t find good people. Well, you can, you just don’t even realize you found them. So Bill Belichick, every time he wins the Super Bowl, as a reward, the other teams will poach his coaches and his players.

Because they know he’s a factory for excellence. And you know what he does? He doesn’t do a press release. He doesn’t do a press conference and say, I can’t find any people. All the good people are taken. All my good people have left.

He doesn’t do that. See, talk to me about being able to find great people year after year, whether you’re trying to win a Super Bowl or build your optometry clinic. Talk to me about how you have to get out there and find great people, and it’s easy to do. Inspire somebody. It’s freaking easy.

You’ve got to be proactive, though. You’ve got to want it. You’ve got to go do it. It’s like shopping at TJ Maxx. There’s a good deal in there. Oh, easy.

You’ve got to go rack to rack. Rack to rack. You’ve got to flip a lot of shirts. You’ve got to go try on something. Oh, it’s Miss Martin. You’ve got to look behind those regrettable candles that don’t match

You got to do it do it I promise you go in there you’re gonna find if you look a great deal Oh come on, and that’s why you did the group interview Love the group interview what I would do it. He was there Wednesdays at 5. Yes good and at 5 you guys locked the door That’s true. You’d lock the door if the interviews at five at five you said you’re not in the room guess what you’re out of the room cuz in the room we got it going on see yeah all the listeners out there to do that group interview I want them to do it

until they’re satisfied come on do it do it just do it satisfied come on just do it now come on do it I’m gonna play this for a good minute everyone do my interview schedule that thing I love pulling up that night. There you go now. There was a couple of people that were outside the door with their hands and looking at him like, what’s going on in there?

What’s going on? I think they’re doing it. I think they’re doing it because they’re satisfied. And I walked up to them and said, may I help you? And they said, oh, we were a little bit late. Oh, a little bit late.

Can you let us in? And they thought that you were also applying for a job or something I said well, you’re not gonna be satisfied tonight. Oh Because I’m not letting you know Somebody’s gonna say I did a group interview last week, and I didn’t find anybody good, and I would say Do it

do it oh man this song gets me going do it do it do it I’m gonna reverse my vasectomy come on now pull out that red cup again

where’s that pocket knife let’s reverse my vasectomy right now do it do it is that how that works yeah edgar go boil some water give me some towels

here we go do you remember when you pulled the stitches out of Tim Redman’s back? Oh yeah, it was awesome. Oh my gosh. With scissors. I think we just violated a HIPAA rule or something.

We were in the office and Tim Redman had surgery on his back and he had staples in his back and he’s like, you know, I gotta leave here to remove these staples. And he’s like, well, I’m a doctor, I can get it. Then you removed them with scissors. It’s like an itch. Oh, I can get it.

Oh! You know what? He was satisfied. Whoa! Oh, yeah, now it’s too real. You gotta do it every week. You have to do it. See, you gotta do it every week. Every week? Every week. Some people want to do it like one week.

And then, here’s the deal. It sounds kind of weird as you get bigger and you start growing. You can kind of see it, but even in the early stages, you want to do it. Too satisfied. That’s on my mind. Oh, no, you can’t get up. Too much.

You want to do it, then you say to yourself, well, I don’t have an opening right now. Come on now, preach that good news. But here’s the thing you’ve got to understand. You’re going to have an opening before you even know you have an opening. And now you’re going to have an employee to fill the opening before you even knew you had an opening.

That’s right. And then, Hallelujah, as he preached it. Shout out to Kanye West, Jesus is King album, go buy it now. Oh yeah, that’s great. Oh, there we go. And then, when they walk in your office, and they tell you how much they love you, and

they give you a box of chocolates, and on top of it is a, I’m leaving you letter. I’ve spent the best two weeks of my life. I’m not going to give you two weeks, by the way, but I’ve got to go for this opportunity. You’re competitive, hire me away. It’s been great. You’re the best boss.

I love it when they say, you’re the best boss ever. That’s the kiss of death. That’s the kiss of death. I’m going to go by now. Oh yeah, that’s great. Oh, there we go.

And then, when they walk in your office, and they tell you how much they love you, and they give you a box of chocolates, and on top of it is a, I’m leaving you letter. I’ve spent the best two weeks of my life. I’m not going to give you two weeks, by the way. But I’ve got to go for this opportunity. You’re competitive, hire me away.

It’s been great. You’re the best boss. I love it when they say, you’re the best boss ever. That’s the kiss of death. So then what happens is they leave unexpectedly and then you’ve got the scramble. Now you’re in scramble mode. You’re the best girlfriend ever. That’s why I’m not talking to you ever again.

You know what? The girlfriend line is like, you know honey, you’re just too good for me. You’re just too good to be true. It’s not really you so much. It’s me. I’m working through some things. I’m going to have to say goodbye Now see I have a question for you what uh? Bill Belichick fun factoid number 43 43 when a page into a corner here a little bit

Are you a fan of mystery shopping? Yes, what is mystery shopping explain to the listeners what it is before I tease out this fun factoid number 43 well mystery shopping Is when you actually hire someone to walk into your business and act like they are a customer and they’re taking notes, they’re letting you know later on what their experience was. Do you mystery shop the other guys too? Oh yeah.

Part B in mystery shopping is when you actually, yourself or somebody that’s close to you that you’ve hired or you’ve paid or you’ve given them some form of reimbursement to go in and basically spy on your opposition. So we endorse this move. You and I endorse this move. Oh, absolutely.

We are on the record. We endorse this move. Absolutely. Which is why Bill Belichick is my favorite. Bill Belichick is America’s number one mystery shopper and learner of sports sign language. Yes.

Uh-oh. Luke, please read the good news about Bill Belichick and his ability to mystery shop the competition. Yes. New England Patriots coach Bill Belichick was fined the NFL maximum of $500,000 Thursday and the Patriots were ordered to pay $250,000 for spying on an opponent’s defensive team.

Now please let me explain to you what this means. One, he had to get a guy to film the opposing team. Two, let me tell you how detailed he had to be. Two, the person filming had to understand the sign language and then relay it via microphone into the press box so that the press box could then take that signal and send it to Bill Belichick and so that Bill Belichick could then send it to his linebacker. You know how fast that information is?

It’s in a matter of seconds. This is how it goes down. It’s like the opposing coach might say, like, Blue 32. Say the coach says, Blue 32. So the videographer has to go, they’re calling a Blue 32. And then the press box goes, they’re calling a blue

32, and then Bill Belichick goes, they’re running the ball to the left. That’s how fast that happened. So three different communications, and this kept happening. So what happened is the other team, the Jets, are calling a play, and they would call the play, they cover their mouth, they’re calling the play, and off to the side, someone’s filming, they’re seeing the hand signals, and Bill Belichick knew their playbook so well, he’d

go, they’re running the ball through the three gap to the left and go. And then they would just be there every time. And they’re like, how in the crap does he know what we’re doing? Well, it turns out that Bill Belichick had been doing some research. Some mystery shopping. I mean, think about that.

And the thing is, they actually grabbed, they grabbed the camera. They found the camera, they grabbed the camera, and they watched, and there it was. Bill Belichick paid 12% of his income that year, which by the way was $4.2 million. This is, by the way, $4.2 million before taxes. So after taxes, you only get to keep $2 million. So he just lost a quarter of his income, but that was a good move. That’s some good mystery shopping. Well, and he’s such a fan of the Jets, I can see why he would have enjoyed stroking that check. But here’s the thing about it, folks. If you’re listening out there going,

well, why are you trying to get us to do something illegal? It’s not illegal in business. It’s not illegal in business. You could go mystery shop yourself. If it wasn’t illegal, you’d stop doing it. You could mystery shop your competitors, which I really want you to go do.

Because what happens is you get to see firsthand what they’re doing, and then therefore you can say, hey, is that something I want to defend against? Is that something I want to be proactive against? Is that something I want to even incorporate in my own business? There’s a business in Tulsa right now that I mystery shopped recently that really has a very effective plan for marketing. I just don’t agree with it with my personal ethics,

but it works very well. Can I explain to you the move? Sure. It’s called Booba Maggedon. Booba Maggedon. You walk in there expecting to meet somebody who will greet you and you discover a booby trap. A booby trap?

It is push-up bras and cleavage for all of y’alls. You know what I’m saying? You walk in there and it’s like a buffet. Jerry Seinfeld explains cleavage like looking at the sun. You don’t want to look at it because you just want to look away because you could burn your retina.

Sure. So it’s there for you and it’s peripheral. It’s your peripheral. So you’re kind of like you’re trying to look away but the person, they’re pushing it up, they’re saying, look at our package options. Look at our package options.

Look at what’s on display. I was there like, hey, you’re waiting. This is what I did. The lady says, so your wait will be about 10 minutes. Is there any way you’d like to look through some of the packages? And I’m like, shunda!

Oh, sweet baby Jesus! Jesus, forgive me. And I call my wife, baby, I need to confess. I just looked at a boob buffet. I mean, it was crazy. I felt, I mean, seriously, I felt violated.

I was sexually violated. Wow. Wow. And I realized, that’s an effective strategy. Wow. It was like Hooters meets hair.

And that’s a move. It works. It’s not a move I’m going to do. But now that I know they’re doing that move, I know, okay, that’s the move. You know, in Wall Street, they actually have a name for restaurants that do that. Restaurants.

They call them breast runs. It’s actually, it’s a niche. It is a niche. And it’s an effective niche. It is. And sex sells well.

So I’m just saying, if you’re out there, if that’s your model, if it works, I’m just saying I’m not going to do that model. But I was wondering, because we had certain members that would switch over to this place, and I’m like, I wonder what’s going on over there. And I discovered, look, it’s like Hooters for hair. I get it now.

I get it. I can hear you walking in with all your dude hair cutters like, okay guys, here’s the new game plan. Push-up bras. New game plan, everybody. Passed out the sports bras.

Now, they’re a little uncomfortable, guys. They’re a little uncomfortable. But, you know, you’re going to get used to them, okay? It’s a best practice. It’s a best practice. It’s proven to work.

Two things. You’re going to stretch quite a bit and drink lots of water, and you’ll be fine, okay? Bill Belichick has made 10 incredible moves as a general manager. He’s made hundreds of them, but I wanted to articulate my favorite 10 Bill Belichick moves as a general manager. Really?

Wow. Fun fact number 44. Move number one. Resigning from the Jets the day after becoming the head coach. He was the backup coach for the Jets under Parcells. In his agreement, it stated that when Parcells retired, he had the option to become the head coach. And he’s like, I got to get out of here. He did it for one day. Yeah, one day.

So that was the thing. Bill Parcells was not happy about it. And if you watch Bill vs. Bill, an interview on ESPN, you can see them. And Bill did not like that move. But I think that saved his career. The Jets are a disaster organization. Now move number two. Trading a sixth-round pick for Kyle Van Noy, the Stormin’ Mormon. That’s a big move for a seventh round pick. I mean, trading a sixth round pick for Kyle Van Noy and a seventh round pick.

I mean, he’s picking up a guy who’s great and Kyle Van Noy gets it done and he only lost a sixth and seventh round pick for that. So good job, Bill. Good job, Bill. Darrell Rivas, signing him for one year and paying him a lot of money, $12 million for one year.

That right there produced a Super Bowl win. So good job Bill Belichick. Rivas Island. He doesn’t pay a lot for free agents, but he did sign Stephan Gilmore for $15 million a year to be the mentor of their defensive backfield. So he’s a player and mentor, and that’s why they’re good all of a sudden.

His son’s working with the team, but he doesn’t pay except when he does pay. Now, move number five, trading the second and seventh round pick for Wes Welker in Oklahoma. Remember Wes? Oh yeah. Small little dude. Oh yeah.

He gave hope for a Caucasian, small receivers. They specialize in small white dudes. Move number six. Drafting former Kent State quarterback Julian Edelman in the seventh round with pick 232, who’s now been a great receiver and is now known as Captain Hook. Because of that little finger. You see that finger? I know. That’s crazy.

You’ve got to quit breaking that thing, Jules. Okay, move number seven. Trading a fourth round draft pick to the Raiders for Randy Moss. How did I do that? That’s sick. That’s sick.

Now, move number eight. Trading Tom Brady, or drafting Tom Brady in 2000, in the year 2000, the NFL draft. Drafting Tom Brady in the year 2000, in the sixth round, with 199th pick. Move number nine. Trusting Tom Brady to be the franchise quarterback, and then trading Drew Bledsoe to a rival, the Buffalo Bills.

Oh yeah. In the division. A lot of people wouldn’t do that. And Z, another move, move number 10, is allowing Julian Edelman to throw the ball sometimes. You notice that? He kind of has those little trick plays.

Oh yeah, well he was a quarterback at Kent State, so come on. So my big move, move number 10, is getting guys who are versatile. Guys who can play quarterback, guys who can play offense and defense. That versatility is huge. Give me an example of that in one of your businesses right now. Versatility?

Yeah, versatility. Okay, Jason Beasley drops off coffee to all the stores and makes sure that the emotional state of all the employees in the elephant in the room is good. But he previously… How does he do that? He goes in, he brings a nice coffee, custom order.

And then you show up and you say, hey, Kelly, here’s your beverage. And hey, Rhonda, here’s your beverage. And then, hey, how’s everything going? And you make that eye contact. Sure. And you’re kind of fishing.

Yeah. And you discover, hey, there’s something weird going on. Something weird. Something weird. And it don’t look good. Who are you going to call?

It’s Jason. And then he says, let me talk to you real quick. So he pulls him aside and they go, well, here’s the deal. I’m going to be moving to Michigan, and I just wanted you to know, starting next week. And he finds those things before they hit the fan. But he also works in the call center, when need be.

And he also hops on the show with me when need be. And he also helps with payroll when need be. So when… Versatility. Yeah, so when Marshall decided to move on, we put Jason right there and it didn’t miss a beat.

And Amelia’s been cross-trained, so now Amelia and Jason and my wife can all do payroll. And so we move people around. And so Amelia just announced today she’s having a baby soon. What? And when you have a baby, people tend to leave work for a while. What?

And so she can go have a baby and I’m not going to be upset about it. What? But if you don’t cross-train, what happens my dude? By the way, when she had her baby, do you know it was conceived while she was listening to Ted Robertson’s jingle?

We have not. Robertson, Tedrobertson. We have not and will not ever have that conversation. Oh. Oh. But this song goes out to midsummer.

Come on, here we go. Oh yeah. I’m dead. Remember Danielle. Oh yeah. What was the question you asked me?

Well no, but seriously, versatility in your business is as big as in ours. Yeah, you’ve got to. You’ve got to have versatility. Unfortunately, that leads me to a problem. What’s that? When you think someone’s more versatile than they are, it’s an uh-oh.

Yeah, when you promote them or you think, oh, you do this so well, and you do this so well, you must be able to do this so well. And when you find out they can’t, it sucks. When you promote someone to the level of incompetence, it gets bad. They resent you.

It’s just, it’s one of the, it’s probably one of the hardest things to overcome. The hardest, I think it’s the hardest for me. In business. I feel bad every time it happens. Because you don’t promote someone that you don’t like,

or is not doing a great job, or is not an A player. You don’t promote mediocrity. You take a superstar and you promote them to the next level, and then they fall right on their face. Now what do you do? You can’t ever go back.

You can’t put the toothpaste back. I’ve tried. Oh, we’ve all done it. If you put them back, what happens is either the co-workers are gossipy, rumory, or they have no confidence. They run around with their head down now, they look kind of

depressed. They feel like a loser. Because now you’ve given them more money, now… You’ve got to take it away. Now do you take it away? Or do you say, no wait, I’m going to give you the raise, but you’re going to go back

to doing what you did before. In Forbes reports, the average person has less than $400 saved, and I find when you give someone a bonus, they usually go buy a house right away. And now they can’t make the payments. I remember one guy back in the day, it’s been far enough that he’s still pissed, but let me share the story.

I was running a DJ company and this guy was awesome as a DJ. No, seriously, he was great. And he started making some money, a lot of money. And so I said, let me promote you to a manager. Oh yeah, of course. Well, he went from making like $40,000 a year to about $80,000.

And money just magnifies you. Right. So, somehow in the course of like a six month window of time, he bought a new motorcycle, drove it 100 miles an hour or something, and somehow slowed down, ran into somebody, almost killed himself. Luckily, he made it.

We’re like, wow, that was tragic. You know? Close. You’re kind of driving fast, you know? Right. Then he gets pulled over for a DWI, DUI, then he starts fighting with coworkers.

You’re realizing this guy can handle a job, but when other people are depending on him, he freaks out. It fell apart as a human. I pulled him aside and I said, look, dude, I care about you as a human. I’m going to bring you down back to what you did. Still make your 45 a year-ish, but you just can’t manage.

You’ve got literally no DUIs your whole career, and I’ve got two. Just in a very limited span of time, you thought that one girl you just met was pregnant. You wrecked your motorcycle. Everybody in the office is worried about you. It’s wild. He goes, dude, I already bought a house.

You get those balloon loans where you put some money up front, and you have to refinance later. He said, I can’t afford my house. He’s yelling, I can’t afford my house! I can’t afford it! Just yelling and I was a little wild, you know?

Oh sure, I know. I’ve been there. I’ve been there. So I guess you’re fired too, you know, because you can’t. And that dude, man, he was so mad. And then the other day I was at 16th and Boston.

I was just in that area, the downtown store by the Burnco there. Just checking in on the store and there he was. I thought enough time had passed. So I’m like, what’s going on? Why was he there? Was there some reason?

I believe he was actually at Bernco. But daggers of hate. I’m still paying off that debt because of you. Because he went into bankruptcy and stuff, man. Oh no, that’s unfortunate. I mean, you were talking, you know, seven years on your thing.

Be careful when you promote. I mean, just be careful. Be careful. Be careful. Be careful. Be careful because what will happen sometimes, you’ve got one position being rock-starred

and then you move that person to the next position and now you have two positions that are not good. It’s tough. I’m telling you what, folks, for those of you listening out there that are going to start a business or own a business, you know what I’m talking about. For those of you that are going to start a business, that’s the one little caveat you’re

going to be very careful about. And that is hire fast, but probably promote slow. I’m not a slow. There’s nothing about me that ever spells slow. But you want to promote slowly. Because what happens is, is that when you promote, it’s either really good or really

bad. And I’m just telling you, it hurts because you had to have some sort of bond to promote that person. And when they’re just, and Andrew, you’ve seen this before, but when someone just cannot get it done, everyone in the room knows it. It’s a weird vibe. So homework for you folks.

This is show two, this is part two of the Bill Belichick Management Mastery System. This is years I’ve spent studying Bill Belichick, researching him, listening to podcasts about him. I’m trying to give you everything. It’s a little weird. Let me tell you something about the weirdness here. We also have 78 Bill Belichick quotes after we get through the 102 facts.

That’s all? So what I believe we have here is the Bill Belichick Encyclopedia. I’m talking about, I did the math on this, it’s going to be about 20 hours of content that will be released at whatever times John thinks makes sense. But there’s so much management goodness here. And that’s why we cheer for Bill Belichick.

I’m not from New England, I’m not a big fan of the weather, Tom Brady, or… Do you even like lobster? I do a lot, yeah. I love lobster. I’m going to have a try. There it is.

I’m going to have a try. Frickin’ A, I’m having it right now. I deserve it. Where is the lobster? I’m doing it tonight. Vanessa, where’s the lobster?

Unbelievable. Unbelievable. I have a big fat lobster in front of me. Thrive Nation, I want you to take some notes today. Think about what we learned today and go, how am I being a non-effective manager? Because what if another coach took over the Patriots roster today, same players, do you

think they would do very well? I think it depends on the coach. I don’t know that they would do as well as Mr. Belichick does. Let’s say, for instance, something happened to Mr. Belichick and he could no longer coach and his son stepped in or one of his assistants that had been with him for a long time. I think there would be some continuity.

I think it would probably take maybe a couple of seasons for it to all fall apart. Because you’ve got a lot of guys, like Tom Brady, that have been in the program long enough that they’re going to be around, they say, for a couple more years that have enough of the DNA. That’s really what you want to do. As an employer, as a business owner, you want to do like Bill Belichick does. That is that you want to get your players… If I walked up to Tom Brady right now

and I said, what would Bill Belichick do? He’s got an answer for me. He says, here’s what he’ll do, here’s what he’ll say, and here’s what he’s going to be wearing when he says it to you. Now you’ve duplicated yourself and you can win and win and win. But it’s not about resources, it’s about resourcefulness and building the culture where people can say,

what would Z do? What would Bill Belichick do? What would Mike Boston do? What would Clay do? Right. When you were at DJ Connection, you had 4,000 events a year, so you probably had, that’s

doing the math. All the guys were stealing all my lines, and I wanted them to. I wanted them to steal my lines. Yeah, you had 80 a weekend or something crazy, you know, 100, whatever it was you could be worse So you try to put as much of your DNA into each one of those guys as possible try to dummy down give them what? They need for the show. Here’s what you need for the show. Here’s what you need to do for the show

Here’s your show list. Here’s what you do. I got it all mapped out for you. Here’s what you say Here’s the jokes you even say and when you say them, right? You’ve got it all mapped out. You’re trying to clay clay clay clay Duplicate yourself as much as possible and that’s what Bill’s doing with all of his players He’s trying to get his DNA into them So I think my point is is that if he left

It’d be a year or two and then you’re just and then it’d go down I think there’s enough as DNA in that building that that it survived for a year or two There’s a lot of DNA on the show and we’re gonna make sure we end the show with a boom I want you to know Andrew checked before the recording today. Okay. No one has deflated your mic Are you sure cuz yes, it’s gonna be hot Mike still it seems a little soft I don’t know we’re gonna we’re gonna we’re gonna count to three two one

We’ll do a boom, but it’s Mike still hot. We’re gonna get to the deflate gate. Oh eventually. Oh, yeah Well, here we go. Hang in there folks Late Clark is here somewhere. Where’s my buddy play? Play is the greatest I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa, Russia? Santa Claus? No, that’s March, March 6th and 7th, we’re going to be joined by Robert Kiyosaki, best-selling author of

Rich Dad Poor Dad, possibly one of the best-selling business authors of all time. And he’s going to be joined by Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki. Well, you’ve got billions of dollars of business experience between those two, not to mention

many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now since you won’t brag on yourself I will. You’ve

sold billions of dollars of houses am I correct? That is true. And the book that that kick-started it all for you, Rich Dad Pornhub, the author the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here, he’s gonna be here, I’m umph. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again most people

don’t know this, but the Trump Organization has thousands of employees and while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump.

So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.

I mean who else has been able to create a brand like the Trump brand? I mean look at it, and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second.

Would you buy a ticket just to see Robert Kiyosaki, Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy

who invented the carnivore diet. Dr. Sean Baker, he’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time

Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here with the most people we’ve ever had in this building

was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself that there’s no more room. I felt kind of bad that a couple people had VIP seats in The men’s restroom. Oh, no, I’m just kidding. But I took so I thought you know what we should probably add on so we’re adding on What we call the upper deck the D or the top shelf. So the seats are very close to the presenters But we’re actually building right now We’re adding on to the facility to make room to accommodate another 30 attendees or more.

So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com. Go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number.

That’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102.

918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing.

I think you’re attacking me. Now, let’s talk about this. What kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So, let’s talk about it. I’ll tee up the thing, and then you tell me what you’re going to learn here, okay?

Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I’ve got to get my brand known out there, like the Trump

brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that.

You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people?

Well, because first of all, you either have great people or you have people who suck. And so it could be a challenge. Learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the

same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?

How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business

workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session?

I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there, and they talk in vague generalities, and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your

business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. This is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just…

You had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. So that, right, we duct taped.

No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around. And I should do that.

We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that identify as being self-employed.

So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default.

By default, you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically

double the size of the company within 24 months. Yeah. Double? And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x.

There’s so many examples. You can see it thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet.

And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump organization, you add to that Sean Baker. Now you might say, but Clay, is there more? I need more! Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor?

Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. You say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We have we cater to the food and because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and

products. That’s rusticcuff.com. And someone says, I want more! This is not enough. Give me more. Okay, I’m not going to mention their names right now because I’m working on it behind

the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma and nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the, uh, storage

space, storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience,

you want to learn how to start and grow a company, go to Thrivetimeshow.com, go there right now, Thrivetimeshow.com, request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th, March 6th and 7th, we just got confirmation, Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, he’ll be here, Eric Trump, the man who leads the Trump Organization, it’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now

you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be ten times better than that. Looks like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is… I’ve tried it. Don’t do it. Chain smoking is not a viable… I mean it is life-changing. It is life-changing. If you become a chain smoker it is life-changing. It’s not the best weight loss program though. Right. Not really. If you’re looking to have life-changing

results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.