Clay Clark | Business Growth 101 | Celebrating CurtisMusicAcademy.com Client Success Story + Dr. Z & Clay Clark Share About When He Successfully Tricked His Son Into Believing He Wasn’t Getting a Christmas Present Due to Bad Behavior

Audio Transcription

My name is Ron Curtis. I own Curtis Music Academy. I was having trouble finding instructors to teach music for our company and we were just running out of time for me to teach lessons and so we just kind of plateaued our business at that point. We were able to free up a little bit of time to have other instructors come in and teach. We have implemented a hiring system to hire instructors. And not only that, but also where to find them. And so we’ve hired some really quality instructors. And yeah, so we’re just freeing up time and having ability to continue on to grow new students. They’re awesome. I mean, they know exactly the steps to take. I think through their business model and the steps they’ve taken in the past, growing their own businesses, I mean, you can’t go wrong. They know exactly how to grow a business and it’s awesome to have them help coach me to do the same for mine. I think the reason a lot of people might be skeptical, or maybe not skeptical, just hesitant in hiring a coach is probably just because they might think that they have it all figured out and they’re doing fine. Like, oh yeah, my business is growing, we’re doing great. I think the reason that I would recommend it is because having somebody else as an external perspective looking into the business and how they can grow the business is gonna be really beneficial. So I would absolutely recommend this to anybody who has a business. Hello my name is Charles Colal with Colalaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockwell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours, where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system of critical thinking, document creation, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you and Clay has been an amazing business coach. Through the course of that we became friends. My most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course we were conservative enough that we could afford to To take that on for a period of time, but it was anyways great man. I’m very impressed with him So clay, thank you for everything you’re doing and I encourage you if you haven’t worked with clay work with clay He’s gonna help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does He probably sleeps for maybe six hours a day and literally the rest of the time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank you Clay and anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye bye. And now, a casting from the center of the universe and the Thrive50.com world headquarters. Let’s go! Presenting the world’s only business school without the BS, with optometrist and entrepreneur, Dr. Robert Seldner. And of course, all business administration entrepreneur of the year in your ear, Clay Clark. It’s the Thrive Times Show on talk radio 1170. 3, 2, 1, boom. Boom, boom, boom. Guess who’s on in your room. My name is Clay Clark. I’m the former SBA Entrepreneur of the Year. Sit here on a mission to teach you how to start and grow a successful company. And so in order to do that, we had to bring on the big guns today. So we brought on my co-host with the mo-ost. It’s Dr. Robert Zellner. Sir, how are you? I am fantastic. I’m freshly back from Guatemala City. It is always ecstasy when you are next to me. They do the salsa down there. It’s a big salsa country. Did you do any salsa dancing while you were down there? No, but I thought about salsa dancing. So is that the same? I mean, you know, you think it, then it’s reality, and then you, you know. Well, today we are talking about how to turn your dreams into reality. So maybe if you think about it long enough and make some action steps, maybe your salsa championship dreams can become reality. Now we brought on a guy on the show today. I am certain that on the show today we have Merton. Merton Hoff, this guy is the praise and worship, you can call yourself the praise and worship director or the praise and worship wizard. What’s the official title there at the Metropolitan Baptist? You know what, now that you say that, I like Wizard. I mean, I would probably say Praise and Worship Director, but since you say Wizard, I’m going with Wizard. I’ll just tell you what, what you did this past Sunday during service, it just, it touched me and I’m still riding that emotional, just, it was awesome. It was a Christmas service and there’s some people that come to church on Christmas, that’s their annual trip. Yep, that’s it. And there’s a guy behind me. He left. He was walking out. And he goes, that was, man, that was, and he was talking me on the way out. He is still talking about it. It was like, it was incredible. You do that every Sunday. Yes, sir. Every Sunday, every Wednesday, every Sunday. What church, where can people find out more about you, my friend? www.metropolitanbc.org, or you can go to mertonhuffjr.com in just a few days, and we’ll have the new site up and running. I am super excited. Whoa, that’s pretty cool. This guy can bring it. He can bring it. Now, Dr. Z, we’re talking about how to practically turn your dreams into reality while maintaining life balance. Time out, time out, time out. OK. You’re not going to shortchange me. I’ve been in Guatemala. I’m back. I missed a couple of shows. That is true. We’ve got some stories I need to hear about Christmas. You had a set up with your son. I mean, we’ve got some stuff we’ve got to work through on the show right now. So before you get all big into the thing, about the thing, the thing, so first of all, let’s check the list. Aubrey, your son, you told me about this Christmas, I don’t know what you call it. It’s a Christmas miracle. It’s a Christmas scab to your son. So walk me through that. What happened and how’d that go, by the way? Well, my son, Aubrey, he’s nine, and he’s got landscaping dreams. He wants to start a landscaping company called Motown. I like that. Which the name is beautiful. That’s awesome. I love Motown too, so the whole thing works out. So Aubrey says to me, he says, Dad, I want a 48-inch Husqvarna lawnmower. A 48-inch Husqvarna. So then I said, this is why I said this. This is like a riding lawnmower. Yes, this is like four months ago, and I said, how do you know about this? He goes, oh, I went on YouTube and I’ve been watching these videos. And he goes, but you’ll need to go on Lowe’s and you click down on the products. You click here, then you click here and you scroll down here. And that’s the one. And he knew. OK. So I said, here’s the deal, man, because he does all the janitorial work at the office with his sister. OK, so he’s working up here. Is that legal? Yeah, we’re not breaking any child labor laws, but this just did. So he’s working hard, he’s saving about a hundred bucks a month, and I tell him, if you do that and you’re on very good behavior, you’re going to get the mower. You’re getting the deal. Okay, so, alright. So, here’s the deal. He’s been sort of on, he’s been on great behavior, but Vanessa and I had a speaking event, our final one at Caesars Palace out there in Vegas. Grandmas are texting me, calling me, going, he just did this. Little homie just did this. Oh no. He just did this. Oh no. I’m going, come on, you were so close. Aubrey, no. So, Merton, I don’t know in your family, did you guys as a kid, did they teach you that Santa Claus was a real deal? Well, no, not really. We found out pretty early on that Santa wasn’t real. Really? Yeah. Really? Yeah, probably like five or six. Yeah, isn’t that crazy? That’s what I told my daughter when she went to school. And all the other parents and all the other kids were upset with me. I don’t want to go through first and second grade. So here’s the scam it got so I start teasing I said are we I was in the bathroom at the office in this this elf He comes up and he tells me he says you’re not you’re not you’re not on the good list and he goes an elf came To the office right dad. I’m just saying like and he goes what was his name? Like it’s weird You’re at a urinal. You don’t reach over and say what’s your name? Yeah, man. I’m a guy you don’t yeah I just look straight ahead. You know, I got a book. Yeah. Yeah. Yeah, I got focus on my aim You know, I mean, yeah, so I’m like hey, let’s here’s the deal. So Aubrey, over time, we see, he goes, was he there? I mean, how often, did you see him twice? I saw him twice. He goes, dad, there’s no way. And I said, no, Aubrey, listen. And so Aubrey’s now wanting to get into the lineage of how is he related to Jesus and the Father and the Son and the Holy Ghost? I said, here’s the, he’s not a deity, but he knows him. Yeah. He knows the guys. So anyway, so I said, here’s the deal. I just, I’m worried that you might get a lump of coal. I’m not saying you’re going to, but I’m worried, and I don’t know if this whole Santa thing is real, but if you get a lump of coal, I’m sorry. Okay, that’s fair. That’s fair. Aubrey’s now starting to ask, a couple days before Christmas, what was his name? Did you really talk to him? And I’m like, I’m just saying, I don’t have any control. As a parent, I buy most of your gifts, but there’s certain ones Santa brings those things, and I just have to just tell him, I just plead your case. I said, it’s been good all year. So long story short, he opens up the Christmas gifts. All the kids are opening their gifts. And he opens his, and it is straight coal. Oh, wow. So he looks at me and starts to laugh. And then goes from laughing to crying. We’re gonna put this on thrivetimeshow.com. We’re gonna embed the video so you can see it. So when you go to thrivetimeshow.com. Everybody likes to see a child cry. That’s good, good call. When you go to thrivetimeshow.com and you click on the About section, you will see this video. So you go to Thrivetimeshow.com, click on the About, you’ll see it tomorrow. It’ll be up there on the website. So here’s the thing is, so he opens, he realizes, oh no, I’m not going to get a gift. And he goes from laughing to like crying, and then he’s like, and he runs off. And then so like within 90 seconds, I timed it, Sam the man, one of our producers, he knocks on the door. The lumberjack? Yeah. And Aubrey goes, who is it? And I said, it could be the coal miners. So we take him outside and there is the 48-inch riding Husqvarna mower at the beginning of the Motown landscaping service. Dr. Z, I couldn’t be prouder as a father to see him get it. And he mowed the lawn three times on the Monday after Christmas. That is awesome. I tell you what. Do you have any grass? No, he kept lowering the setting. Down to the nub. Scalped it. You’ll see it, dude. Scalped it. Yeah. That’s an awesome deal. So you only left him crying for 90 seconds. And in Guatemala, do you guys even celebrate Christmas over there? Or were you just like, nah, we’re in Guatemala. Skip it. Boom. Let’s go order a palm tree. It’s always kind of weird, yeah, when you’re in a country that has palm trees and Christmas is going on. So it’s always kind of different to see that. But it was fun. You know my first grandson. What is his name? Sebastian. Wow. Yeah. And he is the most awesome person in the world. Sounds sophisticated, like his grandfather. Very sophisticated. Well, his mom apparently is a gift no but i miss that when i was a devoted i should give it in the husk of our many could be out there when he’s only a month old about their you know more on the park you know now i’m murton you have a you have a child on the way yes sir what is your uh… baby to be his name even amari joy so she has to really listening to this rock time show on talk radio eleven seventy-seven even amari joy what’s the origin of his name so even of course meaning delight or paradise amari meaning miracle from god okay of course joy meaning joy i think you know maria like uh… my style of my you have a thing and you’re going to start my super yeah i think that you’re doing after the the extends legend here but no i can’t make it so amari means joy no one of the miracle miracle even means joy now you need me to have a paradise when i get the word joy? Because that’s her third name. Oh, there it is. See, there it is. I have to get a chart. I need a chart and I can just break this down. Unbelievable. Yeah, you didn’t write it down. That’s why you missed that. That’s unbelievable. See, that just shows you thrivers. Anybody can turn their dreams into reality. Even people like me with no short-term or long-term memory. Now, here’s the thing. If you’re listening right now, and I encourage everyone listening right now, because I want you to write this down. This is something you need to write down. Pull over. Dr. Z and I have personally worked with hundreds and hundreds of entrepreneurs. I’ve worked as a speaker with thousands of entrepreneurs all over the world, and we truly, we know, this isn’t like a guess, we know that you can turn your dreams into reality. You can achieve financial freedom. You can do it in time freedom, but I want to get into see when we say that someone can can achieve Financial freedom and time freedom let’s go into financial freedom when you hear the word financial freedom. What does that mean to you? Cha-ching cha-ching that’s right Martin It means it means enough money that you can do the things that you want to do not the things that you have to do Is in my opinion because one of the things that I found out in life is that you don’t want to aunt Connie anybody. Aunt Connie anybody? Who’s aunt Connie? Aunt Connie, God rest her soul, was my aunt. And one of the things that she said to me early on in my career, she came up to me and she said, Oh Robert, I’m so disappointed in you. And I was like, well, I’m sorry, excuse me, Aunt Connie? And she said, Yeah, you know, I just really thought that you were going to do so much more in your life. And I was like, um, okay. All right. How do you handle that? And she said, well, you know, you were smart enough to be a real doctor. You were smart enough to do this, this, this, this, this, this. And I just, you know, really feel like you’ve settled in your life. And I’m like, well, you know, and Connie, I don’t feel that way. And so I went on to tell her why I felt that way. Hey, I’m doing what I love. I’m successful at it. And I have financial freedom now and time freedom now because of my success in that. And I’m happy. And if I’m happy, you should be cheering for me and saying, well done, instead of sitting there acting like I didn’t hit some mark that you had set for me. So one of the things I say that is, is that your measure of success and your measure of financial freedom and your measure of time freedom may be different than anybody else in your life. Hang on to your dream and let’s make your dream a reality, not somebody else’s dream for your life a reality. I’m going to give you an example of this. I’m going to just read a notable quote from the book, A Scale, that blows my mind. Here we go. He says, the world doesn’t pay you for the hours you put in, it pays you for the value that you create. And he goes on to say, the goal of owning a business is not to be needed, but in fact the opposite, to build a business that doesn’t need you. What does that mean? Well, here’s the thing is, you know, today, your optometry clinic saw many, many patients. Yeah, we were busy today. This is a busy week for us. Elephant in the room, we saw, I’ll say, hundreds of men and we cut their hair today. I did not see a single person. Well, you’re saying a business that you co-own, that you helped market, that you’ve helped build, you didn’t straight razor any dude in there today. I did not for their safety. And you did not see any patients today. That’s correct. But But the thing is, Merton here is a musical talent, and I was touched. I mean it, though. You have a gift. It’s awesome. Thanks, man. I’m glad to have it. I mean, seriously, on Christmas, the Christmas service, there are just hundreds of people packing. They had to bring out extra rows. It was packed. It was like they’re passing out fans. People are sweating and stuff. But the thing is, his gift is to… Merton, how would you describe what your vision for your life is, what your dream for your life is in terms of your career? To share my music, to heal people through music. I think music expresses what cannot be said and it kind of crosses barriers, it kind of reaches outside of what we can actually say. I believe you do heal me with music every Sunday. One person. So we’ll see. People probably don’t share it with you. They probably are like, hey Martin, do you know where the bathroom is? I mean people probably don’t share what you’re doing, but my dream is to teach people how to start and grow a successful company. Our entire mission at Thrive15 is to mentor millions. Dr. Z, what’s your big dream, my friend, in terms of your career? In terms of my career? Yeah. That is to get the things we’re talking about, the financial freedom and the time freedom. I mean, I want to get today to where everything’s on autopilot in my life, and I can wake up in the morning and go, hmm, what do I want to do today? What do I… where do I want to go? Yeah. What do I… who do I want to take to go do the thing with me? I want to take Merton. I want to take Dr. Z, I’ll tell you that. I’m going to take that keyboard too. That way as we’re going, he can give me a little of that. This show is brought to you by Adobe Creative Cloud. If you’re a photographer, graphic designer, video editor, podcaster, business owner, or just creative genius, this is for you. All of your creative tools all in one place. Creative Cloud includes the entire collection of creative apps for desktop, from favorites like Adobe Photoshop and Illustrator, to new tools like Adobe Experience Design. Check this out, you can create podcasts seamlessly in high quality with Adobe Audition. Did you miss the exposure or looking to create a stunning and beautiful photo? You gotta download Lightroom. The latest release of Adobe Creative Cloud is here with incredible new features in Adobe Photoshop, Illustrator, and all of your favorite apps. Plus, millions of Adobe stock assets and new premium images are built right in. So you can turn your brightest ideas into your best work fast. Make sure that you check out Adobe Creative Cloud. It’s at adobe.com. Once again, adobecreativecloud at adobe.com. Live, local, now. You’re listening to the Thrive Time Show on Talk Radio 1170. All right, Thrive Nation, welcome back to your Inspiration Station. And today we are talking about a topic that I could not be more excited to talk about. You see, thousands of you have reached out to us and you’ve said, hey, I’ve got a dream. I have a business idea. I’ve got a business plan. I have a current business, or I’m thinking about starting one, and I’m just trying to figure out, is it possible for everybody to truly turn their dreams into reality while maintaining life balance? That’s the kicker right there. How do you turn your dreams into reality while maintaining life balance? So what Dr. Z and I have done, we’ve got together with a team, we’ve sat down and we have developed what I believe, what many are calling the world’s best business workshops. So we have these workshops and on January 20th and 21st, Tulsi, I want to circle your calendar, January 20th and 21st, we have a Thrive Time two-day intensive workshop. Now here’s the deal. We have a scholarship program. So I don’t care if you have four dollars in your bank or you have four thousand dollars in your bank You can afford to come to this because what happens is this is this is the part that’s a little bit offensive as dr. Z I hope we I’m not super offensive here. Here’s the deal. Well, that’s a shocker Lee Cockrell who is the former executive vice president of Walt Disney World Resorts? He says a quote I encourage you to look this up. He says You can pray and you can hope but you also need to do. Bingo. So, work with me. So you need to do in the natural what you can do and allow God to do what he’s going to do in the supernatural. Those of you who don’t believe in the supernatural, that’s okay, but you have to do what you can do. Now, the thing is, we can get very motivated. We can walk on hot coals. We can walk on hot coals. Ouch, ouch, ouch. That really hurts. We can get motivated. We can bounce a beach ball around and go, we can do it. We can go to an overnight, make millions of dollars with no money down real estate seminar. You can do it, an overnight success story. But at the end of the day, you have to learn how to build a workflow, how to do your accounting, how to do sales, how to make an LLC, how to fire people, how to hire people, how to sell stuff. There’s a lot of details, and Z, that is what our two-day workshops are all about, my friend. How to make a checklist. I’ll tell you what, we’re going to break it out and break it down and you’re going to leave here. I promise you this, we will give you a 100% guarantee that you’re going to leave here smarter than when you showed up here. And you know what, Clay? It’s a little afternoon on hump day, right? Hump day. And you are, I’m going to make your lunch dreams come true. Make my lunch dreams come true. I mean, we’re talking about making dreams come true today. So I’m going to tell you what, you’re in your car, you got the radio on, you’re listening to your Thrive Time show. Thank you very much, Thrivers. Feeling kind of hungry. We love you. We love you. Thank you for listening. Just drive. Just don’t even think about it. Just drive straight to Oklahoma Joe’s Barbecue. Ugh, I’m so hungry. Just do it. If you’re in Broken Arrow, it’s over there by the Bass Pro Shop. South Tulsa, it’s over here at 61st and Sheridan. Downtown, it’s right next to Cain’s. You know, right there next to Cain’s Ballroom, the iconic Cain’s Ballroom. And go in there and get yourself some burnt ends and baked beans. I’ve been talking about them forever, because you know what? They’ll make an impact on you too. I want to challenge Mr. Merton on this. Mr. Merton, how are you? I’m up for a challenge, man. I’m good. How are you? Man, I’m doing awesome. I’ll tell you what, you’re a man of integrity. You’re the praise and worship leader over there at the Metropolitan Baptist Church. Are you perfect? No, but you’re a great guy. You’re a good guy. I think that. Have you been to Oklahoma Joes yet? I’m just asking. I haven’t. Oh, no. Life changer. Life game changer. Here’s the deal. Here’s the deal. If you will go there, not that you need a financial spot, I’m just saying, if you’ll go there, I will promise you I’ll reimburse you next time you’re on the show. You got to go there. OK. Get something. It is, do you like barbecue? Oh, yeah, man. Yeah, I love barbecue. Dude, I’m telling you, you have to go there. It’s going to be a game changer for you. Game changer. In Oklahoma, Joe, you’re going to find the guy, the guy who founded it, is an Oklahomey, and he literally built a business that sold two million smokers, Z. You talk about turning your dreams into reality. Joe Davidson is a great guy. We’ve had him on the show before because we love to highlight local Oklahoma, you know, the Tulsa region particularly, success stories. And so to have him come on and tell his story, it’s just fascinating how he did his marketing, the moves he made, how he got into it, guys that mentored him. I mean, it’s a great story. We’ll have to have him on the show again, because the best part of having Joe Davidson on the show is… He brings that fire. He brings it. It’s so good. I almost cry every time I see him. It’s sort of like he’s like, Clay, quick, give me the weird eye. Quick, give me the weird eye. I’m just bringing barbecue. Calm down. You’re listening to the Throckton Show on Talk Radio 11. Sorry, Joe, I just want to touch those baby back ribs. Sorry. No, but here’s the thing is, I’m going to read you a notable quotable. This comes at you from Napoleon Hill. My son, his name is Aubrey Napoleon Hill. Napoleon Hill was the mentor of Oral Roberts. Oral Roberts? Yeah, Oral Roberts, Oral Roberts University. He’s also the personal assistant apprentice of Andrew Carnegie, the second wealthiest man during his time. Here’s the notable quotable. a Carnegie or a Rockefeller or a James J. Hill or a Marshall Field or anybody, guys, listen, or a Russell Simmons or a Puff Daddy or a, he says, accumulates a fortune through the application of the same principles available to all of us. Someone needs to write that down. But we envy them and their wealth without ever thinking of studying their philosophy and applying it to ourselves. We look at a successful person in the hour of their triumph and wonder how they did it, but we overlook the importance of analyzing their methods, and we forget the price they had to pay and the careful, well-organized preparation that had to be made before they could reap the fruits of their efforts. So I wanna ask you this, Merton, and then I wanna ask you, Z. Merton, think about your music career. Your music career, again, what is your dream? What is your vision with your music career? Share that with Tulsa. My dream is to share my music nationally, internationally, music that heals people, music that crosses barriers, any kind of barrier you can think of, my music will bring people together. And how many hours have you practiced? I mean if you had to just guess, I mean we’re talking, I mean is it, I mean throughout your life are we talking thousands of hours? Oh yeah. Seven hours? Two hours? Seven hours. Two hours in my whole life, man, that would be hard. I would say thousands. Thousands. Hours, yes. So you, give us a little sample. Just give us a little something. Take us to church. Give us a little something. Uh, uh oh, sorry. Here we go. God has not promised me sunshine, but a little rain. Mixed with God’s love and His grace. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little song. I’m gonna sing a little pain makes me appreciate the good time. Oh, boom. Now, here’s the thing is, you’ve practiced, though. So you’ve put that preparation. Z, no one celebrates process. No, I tell you what, I just want to be able to walk over there and do what he just did and sound like he just did without people going, wow, I want the end result. Everybody wants the end result. We are a fast food society. And you drive in, get your thing, order, you talk in the clown’s face, you get your thing, you pay your thing, you drive away from your thing, you pull into the park, you eat your thing, and you go back to work. And here’s the thing is, Thrivers, you need to check it out. Someone needs to write this down. Check it out. You go up to Dr. Robert Zellner and Associates by the mall, and you see this big piece of real estate. You see the successful company. You see the auction. You see the bank you’ve invested in. You come into the thrive15.com headquarters. You see our office. This is spectacular. How’d you homies do that? People want to talk about, now that you have financial freedom, what do you like to do with your time? No, let’s talk about how we got here. And that’s what we’re going to talk about, Z, at our two-day workshops, is the process, the specific, detailed stuff you need to do. Now, it’s January 20th and 21st, Z, and it’s 15 hours, Dr. Z. It’s 15 hours of power over two days. It’s fantastic. You can’t come sooner. They’re sold out. We’ll have some after that that you can get, but the next opportunity is January 2021, and get on our website, Thrivetimeshow.com Thrivetimeshow.com Scroll down and just put things in, I’m interested, boom. You’ll leave overjoyed. You’ll leave overjoyed. I’ll tell you, it’s intense. But you know what? It’s the step you need to take if you want to take it to the next level. Now Thrivers, when we come back, we’re going to teach you about how to take your big dreams and turn them into specific detailed goals. Are you a business owner? You need to ask yourself right now, how are you backing up your files and important documents? Most businesses have no system for the files in their business. If this is you, you got to use Dropbox. At least sign up for one of their 30-day free trials. Real talk, it’s the secure file sharing and storage solution that employees and IT administrators trust. You get as much space as needed at no additional cost. You get unlimited file recovery and versioning, basically creating new versions, and valuable admin controls for secure sharing and collaboration with Dropbox for Business. You got to check this out. After using Dropbox you’ll definitely feel more You’re listening to the Thrive Time Show on Talk Radio 1170. All right, T-Town Oklahomies and people listening to this show, welcome to the audio dojo of Mojo Fosho. My name is Clay Clark. I’m the former SBA Entrepreneur of the Year. In your ear, I am joined here with Dr. Robert Zellner. Sir, welcome back from Guatemala. Welcome back. It’s good to be back in the United States of America. There’s no country like this. You travel a lot. Do you like leaving America? I’m kind of afraid. Every time I leave, I’m kind of afraid. Do you like leaving America? Probably should be. I tell you what. No, I do. I like going to other countries, but I tell you what, my favorite airport in the world is Tulsa International Airport. You know why, don’t you? Very quick, when you land on the plane, you’re almost instantly where the baggage is. Well, okay, that’s true, but the good thing about when I’m going to the airport, I’m either going to a place fun or I’m returning home, and both of those I highly value. Oh, well you know my least favorite airport is LaGuardia in New York. Every time I fly there, it’s like I landed in an old, I say old, an old bus station. And some people are sitting there listening right now, you don’t know what it’s like to travel on a bus. Let me tell you what that’s like. I’ve traveled on some buses. You travel on some buses, anybody, if you’re listening right now and you’ve traveled on a bus, you know what I’m talking about, you’re usually sitting by a guy named Bernie, Mac, or Buddy, something like that, and he has a certain smell to him, and he might or might not brush his teeth, and he’s been living on that bus for about a week. And it gets worse from there. That’s a high point. Merton, have you been on a bus before? Yeah, man, I remember one ride from Atlanta to Pensacola, Florida, which is my hometown, was a four-hour ride. It took me 20 hours to get there. Beautiful. Every station on the way. Oh yeah. Everyone. Now, Merton, if you’re not certain who you’re listening to, he’s a man-angel. But Merton, he has the voice of choice. He is the praise and worship leader for the Metropolitan Baptist Church, blesses me and my family every single Sunday, truly brings joy into us and our family. Just unbelievable, unbelievable voice. You’ve got to, if you’re looking for a church home, you’ve got to go visit the Metropolitan Baptist. We’re honored to have a guy on the show today who is a listener of the Thrive Time show. He’s a guy, he goes by Ted, and is on a talk radio show. So we’re going to call him Ted Talks. It’s Mr. Ted King. He’s an Oklahoma native who graduated from Northeastern State University. He’s worked at the Republican National Committee, the National Right to Work Committee, and he spent some time working on the Hill in Washington D.C. and theater rights for the Federal Page and has been a staff writer at numerous publications. And Ted, you had some questions and so we’re talking about how to turn your dreams, how to practically turn your dreams into reality. So Ted, I’m going to give you the mic, my friend. Welcome to the show. Well, greetings and thank you so much for having me on, Clay. It’s terrific to be here. Well, man, we are excited to have you inside the box that rocks. And it is. It says so on the outside. You can ask. Actually, it’s really true. It really does say it. Now, you can ask Dr. Z. It’s like an ask us anything question. We’re talking about how to turn your dreams into reality. Do you have any questions for Dr. Z about business or startup ideas? Or what kind of questions do you have for the man, the myth, and the legend, Dr. Zellner? Myth. I want to know if you believe an online newspaper for the Tulsa metro area could actually make it financially based on subscribers? That’s an interesting question I mean my thing my first hip from the hip I would say absolutely. Now you know there’s a lot of people come to me with business ideas and I don’t want this to sound wrong, but almost every one of them could succeed. Now, you have to do certain steps. And Ted, one of the things that we’ve learned in business coaching, Clay and I have, Clay and I have been mentoring young entrepreneurs for a while now, is that we have a certain approach. We have steps that they have to follow and do. And we almost, almost guarantee success if they follow those steps with the diligence and a commitment that’s necessary to make it happen. So when you say that that idea I would say absolutely yes but is it going to happen overnight? Is it going to happen easily? Is there going to be some fight? Is there going to be some pushback? Is there going to be some you know we have a 13 when we when we evaluate a business we look at 13 core issues on them. What we’ve done is that we obviously have our thrive15.com, which is our Netflix of business goal. So we encourage people to get on that. But then we also encourage them to come to our in-person workshops. In our in-person workshops, we break it down and we deep dive into all these different moves that people need to do to make their business successful. In fact, our next one that’s available, Clay, when is it? January 20th, right? January 20th and 21st. It’s going to be here at the Riverwalk in beautiful Jinx, America on the left coast of the Arkansas River. Left coast. People are saying, is there water in there right now? Stop judging, Thrivers. It’s a beautiful river when it’s full. It’s at January 20th or 21st. It’s beachfront when it’s not. Yeah, it’s a beachfront property here at beautiful Jinx, America. And you go to Thrivetimeshow.com if you want to attend a workshop, thrivetimeshow.com. And whether you have $7 or $7 million, we have a scholarship program so everyone can afford to be there. And we’re going to walk you through how to specifically start and grow a business. You’re listening to The Thrive Time Show on Talk Radio 1176. And Clay, one of the biggest promises I like is we’re not going to be sitting there upselling you. This isn’t a game to get you out here to try to get in your pocket. At the back of the room, it’s a multi-million dollar secret. For the next 10 people that want to stand up and give me $10,000, we’re going to give them. No, it’s not that. Listen, guys, it’s practical business coaching, business teaching, and the good thing about it is you’re learning from some of the best of the best. We’ve got proven systems and proven ways to do this. You sit there, you catch a show every now and then, thank you for listening to Thrive Time Show. It’s our business show without the BS. All the Thrivers out there, we love our audience, but they say, I want more. Thrive15.com, you can get on and listen to that. You can come into the in-person workshops. We’ve got our next one up with some openings, that is, January 20th and 21st, right here at our headquarters. It’s 15 hours, 45 minutes, and a 15 minute break for two days. And then also, we have one, you see, I want even more. We even have one-on-one business coaching. We do have one-on-one business coaching. And I’m going to give you a little sneak preview of Ted, how he would walk you through this process. Yeah, yeah, let’s walk him through it. Step number one, you want to discover your break-even analysis. So let’s say I’m going to the Met church, and let’s say I’m going there and Merton’s leading praise and worship, and after church, some guy’s like, who is that person? He’s so pale. What is his deal? So if someone pulls me aside and goes, who is that pale male? I think I’ve seen him on a billboard or something. And they were to say, I have a landscaping dream, or I have a dream to make an online publication whatever it is My first question is how many customers do you need to break even so I’m gonna ask you the question How much would you charge per subscriber in your perfect world? I wouldn’t charge a prescription How would you have how would it make money advertisement advertisement? Okay, and I’d have video ads How much ad revenue would you need to break even? No, okay Well, this is great. Well, I’m gonna we’re gonna hop into it. Well, we’re gonna select the super fast business coaching. Let’s say the number is 20,000 because it’s you and a dude and you want to make some good money. Right. So it’s you and a dude and you want to make some good money. So the best example I can give you that relates to this would be 4hourworkweek.com and it’s a Tim Ferriss and a dude and he makes a lot of money, millions of dollars. So that’s an online publication. Then the second step is I would say, what are the number of customers, or in this case advertisers that you would need to land to fund this thing. And Z, you buy advertisement, I buy advertisement, I’m going to say you’re going to need about five advertisers. Here’s the part that’s not fun, but I like it because I’m a sick freak. How many rejections do you need to get five? Oh, come on now. I’d say 20. That’s good. So what I like to do is I like to take the number of yeses you need times 100, and I’m almost certain you’ll sell something. So I would say you need 500 no’s to get five yes’s to get to your successes. I’m going to repeat it one more time. 500 no’s to get to your five yes’s. But I can’t handle rejection. That’s just what you’re setting me up for failure. And I don’t endorse people drinking adult beverages during the work day. Really, I don’t like to endorse it. I’m just going to say you’ve got to get emotionally numb to rejection if you’re going to have some success. So for you specifically, I would say, make a list of 500 companies that you could call to try to sell ads to. And you’re going to typically shoot one for 100, and you’ll close them. That’s what I would do. So many people think that their idea is not good because they get rejected. You’ve got to get rejected to get validation. And we come back, we’re going to get into the specifics of how to make a publication that Tulsa would want to read and want to listen to. Stay tuned, Thrive Time Show. Are you looking to start or grow a business? Then you are definitely going to have problems and questions along the way. You will find the answers to all of your business questions at thrive15.com. Thrive15.com provides online video-based business training taught by millionaires and successful entrepreneurs for less than a dollar per day. That’s less than your daily coffee budget. It’s no classrooms, no get-rich-quick seminars. These are trainings broken into 15-minute segments that get you the answers that you need. It’s business school without the BS. I dare you to try a 7 day free trial, simply go to thrive15.com and the first 100 people will also receive a free downloadable for how to optimize your website. So stop wasting your time and money, go to thrive15.com and get your business questions answered now. You’re listening to the Thrive Time Show. I’m your host, Jeff Fletcher. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. I’m a business consultant. You’re listening to the Thrive Time Show on Talk Radio 1170. Alright Thrive Nation, welcome back to your inspiration station, Green Country. Welcome back, and in fact, inside the box that rocks, we have TED Talks. Dr. Z, we have got one of our incredible Thrive15.com listeners, one of our Thrive Time Show listeners, Z, I’m excited to have him. Are you pumped, Z? I’m extremely pumped because this is Practical Business Coaching 101. He asked a very good question last segment, and that is could an online newspaper, basically, make it in the Tulsa region? And I said, absolutely, if you follow the steps we have outlined for you. And so you went through a couple of the steps. I’m gonna kind of review these real quick here. Okay. One, you wanna figure out what’s your break-even analysis. I’m just making up a number, but I’m going to say we need to find a way to bring in about $10,000 a month so that you and a dude can run this thing. Maybe we have more ambitions than that, but then we can think about number two is how many customers do I need, do you need about five advertisers to get to that number Conservatively in my mind so then it gets down to the product. I mean, you know Merton you live in Tulsa Yes, sir. You live in Tulsa. Oh, yeah, I live in Tulsa Mike are one of our producers lives in Tulsa Sam lives in Tulsa I’m gonna give you what people listen to all around the world and you don’t have to read what they’re interested in and you don’t Have to agree with me But I’m just gonna tell you because one of our thrive15.com mentors, Michael Levine, that book with the blue cover on Z’s desk, is the book he wrote, Guerrilla PR. He is the public relations consultant for Michael Jackson, for Prince, for Nike, and this is coming from him. He says this, people will read newspaper articles about celebrities. We can’t, you know, Hansen’s in town. Okay, Hansen, wow, boom, you know, Hansen. Two is like scandal. You know, people will read about scandal. And whether we want to or not, people love, they love, oh my, did you hear what Donald Trump said? Did you hear what Hillary said? Do you hear what Hillary said about Trump? And it’s almost a news cycle now where it’s like, this person said this about this person. They said this about this, could you believe it? Ah! And then that third is local, local, local. People love to see local names. And so people love to see, oh, I know Merton, he’s in the paper today. Oh, that’s Dr. Z, I know him. Oh that’s Ted, he’s in the… So you’re going to have to find some way to weave them in. So the question I would have for you is, what do you want to talk about? Like what do you want this paper to be about? This publication, this online publication? Local, state, and national news. Some national, most of it local and state. So give me an example of the kind of stories you’d like to cover? A story I did on a website called 46news.com. A man presented me with some federal filings about the new mayor. Federal filings about the new mayor. Here we go. And they were perfectly all above board, but he has worked as a lobbyist. And in the process of discovering that he’s worked as a process, a lobbyist, I also discovered that the Tulsa World had a tax abatement on a building that they own next door to their building. So you’re talking about some deep stuff here. Deep stuff. Stuff that’s not going to be covered by the regular newspaper. So Zee, I have an offensive statement I’ll make over here, and then you can kind of make your own comment over there. Here we go. I’m going to start here. You have to know who your ideal and likely buyer is. Right. So, the elephant in the room, if you’re listening right now, I challenge you, I challenge you, Zee, I challenge the Thrivers to check out the elephant in the room. Here’s my challenge. The first time you get your hair cut, it’s a dollar. Yes, yep, I know you’re… And here’s the deal. Two-thirds of you listening will never come back, because you’re gonna go, I don’t want a paraffin hand dip. I don’t want hot towel treatment. I don’t want to have to pre-book. I don’t want to have a membership. I don’t want to have a straight razor shave. That’s not my deal. I don’t want a men’s grooming lounge. There’s people out there who want to get their hair cut. They go, my appointment canceled. I want to get my hair cut now, and I don’t care who does it. There’s two-thirds of people. But we know who our niche is. Cedar Ridge Country Club knows who their niche is. Merton, your praise and worship music, how would you describe the kind of music style that you bring there on a typical Sunday? So it’s real soulful, kind of. I’ve got a kind of a mix of jazz, but it’s pretty soulful, and people look for that. It’s like music from the soul. If you’re listening right now and you go on to the Facebook live you watch, you will discover that I am your pasty male, okay? There’s nobody more pale than me, okay? And my family growing up, they’re always like, why do you like John Legend? What’s the deal? Why do you listen to Jodeci? What’s the deal with Boyz II Men? I don’t know what it is, but I’m like, two genres, R and B, that’s it. So the thing is, you’re listening to the Thrive Time Show on Talk Radio 11. You have to know your niche. You got to know your niche. And so I’m just saying this right now, you, my advice to you, and I want to hear Z’s feedback on this, but you, Ted, you’re going to have to know your niche and sell out to that niche because the word tax abatement, some people are like, is Justin Bieber in the article? And you’re going, no, no, it’s tax abatements. Justin Bieber? No, tax abatements. I’m not interested. So you’re going to have to decide, are you going to sell to the masses or a specific niche? Z, what mentorship do you have there on finding your niche? When you find your niche, obviously when you make your product, you’re thinking about your niche when you do it. You’re not talking about the passing of Carrie Fisher, which was a very sad thing a few days ago by the way. Or George Michael. Or George Michael. I know I was going to maybe get Merton to play a little bit of Faith or something down maybe next segment or something. We need to do some of that. And obviously as you build your widget, if you don’t have your likely customer in mind, you’re just thinking, well, I’ll just make it for everybody. The worst you can do is when I, when I talk to a young person who’s starting a business and they go, well, my customers, everybody, everybody, I want the world, you know, and that, and I go, no, no, no, no, no, no, no, that’s not the right thing to say. We’ve got to get our most likely customer. I mean, like the one for my optometry is soccer moms. That’s my core target that I target. Yoga pants. They’re not. It’s not just every, you know, not every patient’s a soccer mom, obviously, but they are the most likely because they tell their husbands and boyfriends and children and they drive them in their minivan, not in minivans anymore. I’m kind of dating myself. Their SUVs over to the office. And their wood-trimmed minivans. Their wood-trimmed minivans. So you’ve been in publications, Ted. You’ve done a lot of writing. You kind of know the atmosphere that’s out there. And if you’re, like Clay said, if you’re writing that article that you’re writing about tax abatement and what that means, I mean, most people would look at that and go, what is it? I don’t even know what that means. Well, it’s high information stuff. Yeah, exactly. But there is a likely person for that and to understand them and then also know what else they’re doing in their life, what else, where else they’re going, where you find them, you know, where they’re most likely to be, then that can help you drive the next few points that we have. So, you know, step one is, you know, what’s your break even step two is, you know, how many advertisers are going to take to get there. And I love what Clay said. I mean, for everyone, you’re going to have 100 rejections. That’s excessive. You seem like, oh my gosh, I want to have a 1% strike rate. If you book that in your mind, you end up with a 2% or 3% strike rate, you’ll be like, score! Here’s the thing is, this morning, my playlist, not that you care, but this is what I listen to in the morning when I’m doing paperwork, I listen to John Legend a lot, a lot. And what I do is I listen to an album, I’ll listen to it probably like 20 days in a row to just totally and so track number three right now on his new darkness and light album it’s with us a song he did with a Brittany Howard and it’s called darkness and light there it is and it’s rude and so my kids know that song but most people don’t know what that song is I don’t even know who he is this is what I’m talking about can you play a little John legend could you like we have like together do we can get one of his song you know one of us I don’t know if I know that one okay can you play one you know maybe Martin can you kind of key it up real quick? Here we go, just give us a little little little there we go We’re just ordinary people We don’t know which way to go You know this song? ordinary people. It’s very nice. Here we go, Martin. Baby, we should take it slow. Take it slow. Oh, oh, oh. Ted, this time we’ll take it slow. Okay, so here’s the deal. That’s the deal. That’s a song that I love that you don’t even know about. Right. Abatements. That’s something you love that no one even… So, the thing is, you’ve got to know your niche and do not survey anybody who’s not in that niche. Right. So do not take it as a form of rejection that I’m going, abatement, what’s an abatement? I don’t know. Is that a John Legend song? Is that a new song? The thing is you’ve got to find your niche and scratch it. Right. Yes. That’s the thing. So Z, I mean, you’ve got to know your niche is. I mean, you have to know that. Well, it’s one of the things, otherwise you waste advertising dollars, you spin your wheels and you waste time because here’s the thing about it is we want to get that in front of those high and likely buyers as often and as much as possible. That’s how you’re going to build your base. Once you build your base, then you can sell the product to advertisers because quite frankly, if nobody’s listening to it, no one’s going to advertise, right? So you’ve got to build that. And I love the idea you’re thinking about. I’m just going to give this away, get as many people reading it and looking at it as possible, and then I can sell it. Now I have a product I can sell to my advertisers. Now, when we come back, Thrivers, we’re going to get more into Ted’s specific questions. But before we do that, we’re going to let Mr. Merton Huff scratch his niche right here with demonstrating some of his musical mastery. Mr. Merton, you have the mic. Take us out. Ooh, child, things are gonna get easier. Ooh, child, things will get brighter. Ooh, child, things are gonna get easier. Ooh, child, things will get brighter. Someday, we’ll get it together and we’ll get it all done. Someday when your head is much lighter. For the professional looking man out there, this is for you. Are you tired of waiting for hours in disorganized barber shops around town? Are you maybe looking for an upscale haircut experience instead of being treated like a little kid? If either of these thoughts crossed your mind, then Elephant in the Room Men’s Grooming Lounge is for you. The Elephant in the Room Men’s Grooming Lounge is proud to offer a variety of packages and memberships for discerning men and regular customers who wish to maintain their tailored look while receiving discounts off of services and products. They’re going to bring you in, they’ll offer you a beverage, identify your style that you’re going for, get you a tailored haircut from one of the professional stylists, wash your hair, and then style it afterwards so you could even go back to work. The experience is awesome. They even do cool things for members like a free nape shave on Mondays or a peppermint oil scalp massage on Tuesday. Check out one of the locations near you and book an appointment. You can check them out at eitrlounge.com or just dial 918-877-2219 seriously you’re gonna love it 918-877-2219 or visit eitrlounge.com to book an appointment today Broadcasting from the center of the universe. Featuring optometrist turned entrepreneur, Dr. Robert Zellner, and U.S. SBA Entrepreneur of the Year, Clay Clark. This is the Thrive Time Show on Talk Radio 1170. All right, Thrive Nation, welcome back to your Inspiration Superstation. My name is Clay Clark, and today the conversation is focused on how to practically do this because there’s so much motivational training out there, there’s so much charlatan focused, you know, three steps to get rich or 18 tips to make millions, but there’s very little conversation about the specific steps you need to take to start or grow a business. And so today I am honored, and I say honored, meaning that I sincerely cherish the moment to have Ted King on the show here today. He’s one of our listeners, and so he listens to 1170, and it’s an honor to have you on the show. It’s just fun. It’s fun. So, Ted, for the listeners out there, can you kind of tell the listeners a little bit about your journey or a little bit about your career, kind of your background, I guess? I’ve worked for newspapers in the area. For years I worked in politics. Worked in Washington, D.C. I have always been interested in public policy. And years ago I started working as a newspaper man in Pryor. And I discovered that I said, Ted, you love to write, you are cynical, you’re a suspicious authority, and you like to drink a lot. And I said, I must be a journalist. It just kind of was a niche for me. I wrote a book a few years ago called The War on Smokers and the Rise of the Nanny State. I don’t exactly say that smoking is good for you, but it’s not crack cocaine. And it’s being made illegal pretty much everywhere. Tucker Carlson was kind enough to endorse the book, and I have since written for The Daily Caller, his online site. He has an online site. And you have a vision to turn this into an online publication for Tulsa. Yes, because I think every time any newspaper publishes an obituary, that is one less subscriber they’re ever going to replace. I’m going to give you the power of the pen. I’m giving you this pen right now and I want you to write down these five things and hopefully it will help you because with the show, one of the things that Dr. Zellner and I, one of our frustrations is when people come to our in-person workshops, we have 15 hours. On the show, we have basically an hour and a half in between our great sponsors. So we have an hour and a half to get into it. So Z, I’m going to walk them through these five areas and I’d like for you to kind of help them through these. Okay. One is you have to focus on finding a market as soon as possible. That’s that’s step one. You have to find a market. I basically you can’t sell something you’re not in business so you have to find a market. Step two, you have to know who your market is and who your market is not. Okay. Step three, you just have to know, you just have to know How many customers you need to achieve your financial goals? You just you have to know that you’ve got to know is it three customers for customers For you’ve got to know your life goals Z and I call it the f6 and we’ll get into that in a minute And then the final the final thing and this is this is this is this is a little bit weird. Who are you? Okay With not doing business with who are you? Okay with saying no to who are you understanding that they are not your niche? Who are you understanding that they’re not going to endorse your idea? And I want to kind of go through those. So let’s start with this first one here, Z. Let’s kind of start with the first one. Let’s kind of interrogate Ted here and help him. By the way, you call it, I think that last one, chasing unicorns. It’s a great line. I love that line. Chasing unicorns. Be careful. Be careful when you’re chasing unicorns. Z, we’ll go to you, my friend. Yeah, I call it flying pigs. I mean, it’s an impossibility. And, you know, if you wait till pigs fly, if you wait till, you know, you write something that that person’s going to want to read, I mean, it’s kind of like, you got to pick your team and stick with it. And that’s what he’s saying about the market. You know, you’ve got to find out, you know, who’s going to be your market. And you’ve also got to make sure that what you’re making, people want. I know that sounds crazy, but so many people think well who gosh this is such a great idea and they go out there They’re all gung-ho, and then it’s like just crickets. You know and You’ve got to make sure that the widget you’re building is It’s solving a problem, and that’s the thing we coach about for young people that come up to us and say hey listen I’ve got a great business idea and one of the first things we ask them is what? What problem are you solving, number one? And then number two, can you make any money doing it? Because without those, it’s hard to have a business, Clay. Ted, do you have any questions for Dr. Z about that? I have a few questions for the wizard. Do you have any questions for him? Well, I guess if you know your audience, you know who you’re going for, and you go for people who would fit that niche that you would want to advertise. Alright, there you go. I have something terrible I want to say. Yes. When I first started DJing, and Merton, you tell me how you process this. You’ve been to some weddings. Does the DJ not make or break that wedding? Oh man, they can absolutely break it. Or make it. Absolutely. You’ve been to a wedding where that DJ, he plays. Everyone’s in a groove. They’re in a groove. I’m just kidding. They’re playing like let’s groove tonight Nobody’s earth wind and fire. Okay. Oh, yeah, they’re playing that song and they go to September, you know Oh, yeah, come on And then the guy goes into like rappers delight hip hop Now he plays Billie Jean Brett Michael Jackson. Oh, yeah, he’s in his own and all of a sudden he goes you’re it’s almost like this is like dead silence because it had been forgotten that joe i’ve been married on the middle of a digital and all the sudden the four clear cf and then all these getting calls right now from drivers all over the world’s easier your big deal i’d have never had that vote to turn on the label unbelievable so the thing is that you get you you get the coverage of kills the mojo and i went back home to the gen i went back on a commitment that i said Do not play Cotton Eye Joe ever after these songs. Right, exactly. So over time I made it better, made it better, made it better. So when you go out to the marketplace, this is the one thing about academia versus the marketplace, you have to fail fast in the marketplace. You have to fail. You have to go out there with your song list, the best you can possibly do, and be comfortable with screwing up someone’s wedding. I mean, I remember hopping the mic Z and I remember going, oh, hey folks, whoa, whoa, that was the remix. Let me switch it up.” And I would just change songs immediately, because I’m like, oh, God. And I would write down real quick. But you’ve got to do that. And that’s the one thing I see so much, people who are educated. I’m not putting you in that category, I’m not labeling you, but you’re very educated. Well, I’m wearing a bow tie and a corduroy jacket. How long have you been to school? Four years. I mean, you know, bachelor’s degree. Okay, a bachelor’s degree. So the thing is, I mean this sincerely. If you look at the world’s industry changers, like John D. Rockefeller, Steve Jobs, Bill Gates, Richard Branson. A lot of these people dropped out of school. Not a lot of degrees there. Not a lot of degrees. And the reason why is because these people are not afraid to fail forward. Now, Z over here is a sick freak. He went to school for Z. You went for eight years? How did you get your optometry degree? Did you just get it? It was a long weekend in Puerto Rico. No, it was eight years. I got my undergraduate degree in mathematics, and then I got to my optometry degree from Northeastern State University. Go Riverhawks! Riverhawks? I went there too. Well, very good. But it was Redmond back then. Yes, yes. Very offensive. I don’t like the new name at all. I like the old name. I like Riverhawks. I think it’s kind of cool. Yeah. What about a Redman Riverhawk? Is that a thing? What about a Redhawk? Okay, well anyway, so Tarvis, here’s the deal. So I’m just telling you, you’ve got to go out there to the marketplace and test your idea. Right. You’ve got to attempt to sell it and you’re going to get some serious rejection. Yes. And that’s the part where I see people, they’re just like, I don’t know, maybe my business isn’t a good idea. No, I mean, you’ve got to get rejections. I talked about earlier, but Z, you’ve got to get a hundred rejections per yes at first. Absolutely. And the thing about it is, when people are starting a concept like this, you know, they get 20, 25, 30 rejections. The next thing you know, they’re packed up their bag and they’re on to the next thing. You know, I mean, they’re like, it’s not a good idea anymore. I can tell I had 24 no’s in a row. But I mean, the thing about it is if you buckle up and say, listen, I’m going to go knock on a hundred doors and, and I’m going to be happy if I get one. Yes, that’s a strong statement. And you know what that is? That’s knocking on a lot of doors. And they’re not going to get knocked on by themselves. I love that when Clay was doing, working in a call service, you know, they had to make calls, outgoing calls, sales calls. And you know, he was making his, the minimum that he had required in the day. And there’s a dude over there that was making, just killing the sales. And you know, every day Clay would kind of be looking at him going, his name was Ron, great guy. And he’d be like, how’s he killing it over there? What’s he doing? Is he saying something different? Is he going off script? What’s he doing? Is he bribing people? And so he’s over there, and finally he’s kind of picked on him, and finally Ron was like, listen, Clay, here’s the deal. You’re making 75 calls a day. Yeah, that’s what I’m supposed to make. 75, baby, hit the minimum. Boom. Yeah, that’s what I’m supposed to do. He goes, well, I’ll tell you what. Once you make 200 calls a day, and you’re going to do two and a half times your sales. Two hundred calls a day! A day! And I have to maybe cut my lunch short and I don’t know that I could go on break with all the guys here. So much coffee I can’t drink! So much coffee! I mean think of the coffee I won’t be able to drink. But the thing about it is that you’ve got to do that. And so that’s step one. Market. Make sure your product is solving a problem. Make sure people want it, you know, otherwise, hey, let’s go Let’s next business idea because you know so many times people go out there and they think well, that’s a great idea It’s not solving a problem. Yeah, they’re not selling it for a profit and they wonder why? They’re you know, their business fails. I mean, unfortunately, I hate and clay. I hate this. I hate this number Don’t do why I hate to say the number just because Forbes has reported it as true, in fact, does not mean you need to say it. I know. I hate this. And we’re going to change this number. This is our singular goal with this show. Yeah. I know what this is. Yeah, I know what this is. 80% of all business, startup business out there, fail. 80%. 80%. You know, there’s zero excuse for that. Here’s the deal, Thrivers. Though I have started nine, and so far, none of them have failed. They all do great. Is he a genius? No. Here’s the deal is, we know the 13 point system. We’re going to teach you on January 20th and 21st right here at the thrive15.com world headquarters. Go to thrivetimeshow.com. Literally, if you’re listening right now and you know somebody whose business is in the toilet or you just want to take your business to the next level, you need to come to this because we’re going to teach you how to create financial freedom and time freedom. There’s no upsells. We don’t have anything else to sell you. Okay. And the thing is, we have a scholarship program, so it’s affordable for everybody. Now, Z, we talked, we’re going to skip ahead just for sake of time. I want to kind of skip ahead a little bit. Z, the F6 goals. When you get going with your business, you’ve got to know your F6 goals. You’ve got to know what your goals are for your faith. Oh, yes. For faith. What do you mean? Well, that’s why I don’t do Sunday appointments because I’m at the Met. Okay. The second is family. Okay. Family. You got to think about your family goals. I had a goal to have five kids. Are you Mormon? Human kids? Maybe, I don’t know. I haven’t looked into it, but I just… Are you sure you’re not Mormon? Yes, I’m not Mormon. Okay, the third is fitness. You’ve got to… You know, when are you going to work out? Four, friends. You mean you have to stay in touch with people if you want to get close to them and stay close to them? That’s weird. Five, finances. And six, fun. Z, talk to us, pontificate. Z, tell us, coach us about these F6. Why is it so important to know what you’re all about? You’ve got to be balanced. I’ll tell you what, we’re not here to teach you how to be the soup Nazi. You know, we’re not here to have a successful business, but you be a dude that nobody wants to hang out with. No soup for you! No soup for you! He’s got a line outside the door, but nobody in their right mind is waiting in line. Hopefully they’re going to get their soup for the day, right? We want you to have a successful business and be a balanced person. We want all your dreams to be fulfilled. Let me throw you a few things Clay. In our in-person workshop January 20th and 21st, it’s 15 hours long. This is just a few of the topics we’re going to go over. Branding, marketing. Who needs to know how to do branding and marketing? Not me. Lead generation sales conversion. I could see maybe needing to know that. Well, I just thought I’d hire an outgoing person. I’d take care of all my sales. I’d just outsource it to India, basically. Leadership? No, I don’t need to know that. I’d just leave it to myself. They’re all in India. And a lot of people, you know, you start a business and guess what? All of a sudden they find themselves, if they’re the leader of this organization, they’re like, what do I do? How do I handle it? Financial management. Financial management. Okay, so now you’re starting to make money. Now, what do you do with it? But I’m a praise and worship leader. Why do I need to learn financial management? Everybody needs to learn it. Because you know why? Because we’re going to make sure you have the finances coming in through our 13-step system that you’re going to have to manage it. Now Thrivers, when we come back, we’re going to teach you more about how to turn your dreams into reality. But now I’m going to turn the microphone over to Mr. Merton Huff, praise and worship leader of the Metropolitan Baptist Church. He’s going to sing his dream. Okay, managing your money has not been easier. Mint.com is the solution to ambiguous and blind money management. You can effortlessly create budgets that are easy to stick to, or even use one that they make for you. Design budgets that are appropriate for now, and put you in position to succeed in the future. Get notifications for weird account charges, and receive personalized tips for eliminating fees and saving more money. I’m You’ve got to go check it out, and you can sign up for free. Again, that’s mint.com, M-I-N-T dot com. Go sign up right now. It’s definitely a game changer for money management. You’re listening to The Thrive Time Show on talk radio 1170. All right, Thrive Nation, welcome back. I believe it’s the day the Lord has made. Maybe you go, I don’t believe in that, but it’s a good day. It’s a great day. The thing is Thrivers, it is a great day. We could not be more excited. I’ll tell you what, if you have got two feet and a heart that beats, life is sweet. Maybe you don’t have two feet, but if you have a heart that beats, then your life is sweet. The thing is though, every day is what you make of it. And I was in Las Vegas at Caesars Palace, right out there. Z, what’s the place where they have the fountain that kind of dances? Bellagio. So I’m in front of the Bellagio. And there’s a guy there, and I’m not exaggerating, he is painting caricatures with his teeth. He has no arms, and he’s painting with his teeth. And my wife and I are going, no way. And he’s just painting, and people are paying him line people are lining up and I’m going This guy is he’s living his dream I talked to the guy and I said how long you been doing this is though this a few years He said I just had to get to a place like, you know, Las Vegas where there’s traffic like this This is I’ve this is what I’ve dreamed of and I’m going oh Mike and I just sat there and watched the guy to a point where it’s probably getting disturbing and he’s probably going But he’s living his dream. Then there’s Ryan Tedder, a Tulsa, Oklahoma native who went to college with Oral Roberts University. He’s the front man for OneRepublic. And his dream, he used to say it in college, he goes, I want to write a song for Paul McCartney and for you too. Well, he just wrote a song for you too. So he’s almost there. And this is like he’s writing songs for the big people. I mean, he’s writing songs for Beyonce. He’s writing songs for Adele. I mean, the who’s who of music, you know? That’s his dream. But we all have a different dream. And if you’re listening right now, every single person has a different dream. And I want you to go ahead and get out a sheet of paper. Zeke, is it okay if someone gets out a sheet of paper while they’re at Oklahoma Joe’s having their lunch? Is that acceptable? Absolutely, yes. You can write while you’re eating burnt ends all day long. So here’s the deal, Trevor. Get out a sheet of paper, and I want you to write down these six areas because if you do this, the power of writing this down will change the game for you. One is faith. I want you to write down when are you going to practice your faith? When? Not just like your faith goal in a broad way, but when? Two, family. When are you going to spend time with your family? Three, fitness. When? Little time out, Lee Cockrell, the guy who used to manage Walt Disney World Resorts, one of our partners, he used to manage 40,000 people. He says this, what you schedule gets done. Oh, that doesn’t seem very nice. Four, friends, when will you spend time with friends? Five, finances, when will you look at your checkbook? My checkbook, I’ve got to look at that? I thought I would just… No, you’ve got to look at it. Six, fun, when will you have some fun? So I’m going to pick on Merton over here. Mr. Merton Huff, the Praise and Worship leader of the Metropolitan Baptist. Z, we’re going to interrogate him. You and me, we’re teaming up here. Here we go. Okay, dear. So what are your faith goals, bro? Can you share that on the air? What are your faith goals? What are your goals with your faith? Well, I mean, concerning my faith, man, I just love God and I want to be able to walk this thing out. Faith is believing what you don’t see. I believe it’s just that. It’s believing. So I believe it’s the everyday thing. I don’t know how to find a balance in that yet. I’m learning right now how to balance that out. But I believe it’s an everyday believing what we don’t see. Now family, let’s talk about it. There’s somebody listening right now. I know there’s a guy I’m very good friends with who’s very single. He doesn’t have any kids. He doesn’t want to have any kids. He doesn’t want to get married. He’s just straight up myopic focused. And he just loves that single coding, living by myself, coding, traveling, traveling, coding, single guy. Other people listening go, I want to have a family someday. I want to have kids. Some people go, I already have my kids. I want to go explore my new thing. Talk to me about your family goals. What are your family goals? Do you have any family goals? Yeah. So I guess balancing it all out, I just got married about a year ago. And now I have a new baby girl on the way. Congratulations. Thank you. I have a new daughter on the way in about another four weeks or so. So my life is probably going to change but before all of that probably what what what time out time out time out probably yeah yeah you think you’re probably it’s gonna change but before that you know I’m three sisters growing up in a very musical household my mom dad my parents are you know so even balancing all of that out with spending time with my family and they’re in Florida so I had to find a balance even now being a wife, to have three sisters and they’re all small, now they gotta share their brother. They haven’t had to share him for 35 years. So now they gotta share me with my new wife. They do a great job at it though. Now life starts to get a little complicated when you have two Fs because I’m just gonna tell you, in my life, this is what happened for me, is I remember I’m growing my business, growing djconnection.com. Before we sold it, we were doing 4,000 events a year. And I remember all of a sudden my son is born blind when I’m growing the business. And I remember putting that on my list. I was going, hey, I got my faith goal, got my family goals. None of them were to deal with the handicap of a kid. Right. And then my dad, you know, he got ALS. I remember my dad called me, and see, you’re one of the first people I talked to about it. But my dad calls me and says, son, I’m gonna die soon. And just hearing that, that was, you know, he just passed away four months ago. I mean, it’s just that, that, um, the profundity of trying, because nothing’s gonna be perfect. You can’t put on a piece of paper, Oh faith, this woman, it’s perfect. But what you got to do is you got to define your ideal and you’ve got to begin to adjust to it. Okay. Now fitness, you are a tall man. How tall are you? Six, four, six, four. Yes, sir. Do you have like fitness goals? Do you jog a lot? Do you run a lot? Do you just have this incredible metabolism? What’s your deal? I have fitness goals. I work out about four days a week. I want to do a physique competition one day. Really? That really is, you know, really get my eating together. So when you work out, I mean, do you have like a kind of guy like Mick who’s chasing you going, Mert, come on, Mert. Yeah, I got a trainer. He’s really tough on me. You have a trainer? Yeah. Really? Uh-huh. Okay. You’re listening to the Thrash Time Show on Talk Radio 1170. Now, friends, Z, I’m gonna ask you about friends. You’ve got a lot of people who’ve listened to you over the years. Now here’s the thing, you have a lot of people who’ve listened to you over the years on the radio who you’ve met, customers, and so many people want to get to know you. I’ve seen that where people want to get to know you, take you out to lunch, take you out to dinner. Sure. But you’ve met a lot of great people along the way too that you want to spend time with that you already know. You already know them and you want to stay in fellowship with them. Correct. Talk to me about your boundaries for friendships and how you block out time for family and friends. How are you doing at this age of 52? Well, I’ll tell you what, there’s a word you have to get into your vocabulary, which is going to sound mean. Bacon? Bacon? No, not bacon, which is a fine, fine food by itself. Don’t get me wrong, who doesn’t like a little fried bacon in the morning? No, it’s a word, and it’s a two-letter word. It’s called no. No? No. Obi-Wan Kenobi? No, no, no, no. Listen, if you said yes to every request that came into your email, to your text, your people on the streets, you know, people that want part of your day, part of your time, if you said yes to every one of them, then you would not have time for your other five F’s. Man, I’m gonna tell you what, man, you sound like a mean person, probably a hateful person, probably all, you know, just turning me down. I’m trying to, you know, just shoot you a LinkedIn request, trying to shoot you a Facebook, and it’s like you’re too good for me, man. Just because I don’t wear pants, just because I don’t wear pants doesn’t mean you can judge me Z. No, bro, and I’ll tell you what It’s it’s not a rocket science and sometimes, you know, even I get it wrong And sometimes you get it right and that’s fun when you get it, right But I just kind of it’s kind of a gut feeling I mean as I go through the day and people pull on you people want stuff people want a little piece of your time People want you know, the lunch they want dinner. They want a happy hour meeting whatever it is You know, you’ve got a number one you got a schedule and what you’re gonna do what you schedule. And number two, you’ve also got to figure out how much of your day you’re going to give to that thing. And that thing is friends, that thing is one of the F’s, you know. You can’t give it all, because you’ll run out for the others. Stay tuned to the Raptime Show. This show’s episode is brought to you by Moz.com. If you have ever considered the world wide web as a viable strategy for your business, you got to check out this tool. Online marketing is complicated, but Moz software makes it easy. Companies like 99designs, Otterbox, and Aarons, they all use Moz because it works. Explore organic search keywords for your business, research Bing and Google search results for your targeted keywords, and link up Moz Local and Google My Business. Seriously, this tool is crazy powerful with the clarity it brings to online marketing for your business. Even if you’re just curious, start a 30-day trial with Moz.com today. It’s a game changer for your business. Live, local, now, you’re listening to the Thrive Time Show on Talk Radio 1170. All right, Thrive Nation, check it out. Dan McKenna was just in the studio. You can see him here on Facebook Live. He’s walking by. That’s the unicorn, Dan McKenna, the star of the Hustle Show, co-founder of thrive15.com. Kind of a big deal, kind of Irish, kind of excited. Now Thrivers, today we’re talking about how to turn your dreams into reality, okay? How to turn your dreams into reality. And so many of you, literally thousands of you have emailed us and have said, when are your workshops? When are they? And so, Z and I have all the details together for you. We, the early ones, we have a few more coming up, but they’re already sold out. We keep them small. We’re not talking about 4,000 people bouncing around a beach ball going, how do you feel? No, this is detailed, specific, deep dive. Hey, I’m trying to figure out how to start my business. I have a question, sir. That’s what we’re talking about. It’s a two-day workshop. It’s January 20th through the 21st. All you’ve got to do is go to thrivetimeshow.com. You’ll find all the details there. You can see the agenda. You can see the topics. We teach branding, sales, marketing, search engine optimization, how to raise capital, how to fire people, how to hire people. How can you guys pack it in? It’s two days, and we spend zero of the conference upselling anything. Literally, there’s nothing to upsell. I mean, we literally have a one-on-one business coaching program if you want it, and we have the two-day workshop, and we have a scholarship program so it’s affordable for everybody. It’s affordable for everybody. You will not be turned down due to money, I promise you that. But I think one of the most important breakout sessions that we do is one of the things I hear over and over and over by young entrepreneurs, I say, you know, why are you not getting your stuff done? And they always shrug their shoulders and say, man, I don’t have time. I don’t have time, bro. I don’t have time, bro. Bro, I just don’t have enough time. That is a thing. And we do a whole thing on, a whole thing, we do a whole segment on time management. You might say, what? Time management? Yes. And I tell you what, if you manage your time well, you’ll be able to do all these things. But if you’re not managing your time well, you may know about search engine optimization vis-a-vis our workshop. You may learn about service product delivery. You may learn about marketing. You may learn about all these different things. And you may say, man, I know all this stuff, but how am I going to get it done? I think one of the most important segments we do, it might be, Clay, is the time management one. And we’ve got the guru of gurus that help teach us about time management. That’s Lee Cockrell. He wrote a book. He speaks. He was the former… Executive Vice President of Walt Disney World. Just a little thing called Walt Disney. 40,000 people work there. A million people a week visit. He built the systems and he’s teaching you how to do it. He’s teaching you how to do it. I’ll tell you what, that could be the foundation that we layer all this other stuff on because if you don’t know how to manage your time, you can’t get her done. Now I want to define the finish line. Let’s say that you come to the workshop and you go, okay, crazy guys, I’m going to come out to your workshop. What does the finish line look like? I’m going to read you what I believe the finish line to be. All right, read it. The finish line is when you build a truly scalable and massively successful business that creates time freedom and financial freedom for you. Say that again. Say that again. When you can create a sustainable business that can create, a scalable, a business that can scale, that can create time, freedom, and financial freedom for you, check it out, in exchange for offering value to the customer. Proverbs talks about gaining wealth through folly, not good. We’re not scamming people. We’re not selling a non-real product. We’re talking about making a real product that people really love in exchange for your time and financial freedom. So we’re talking about these F6, these goals that you’re striving for, okay? And the first F we talked about is faith. The second one is family, okay? The third is fitness. The fourth is friends. And now we’re moving on to five, which is finances. And so we have a very special guest, Ted. And Ted, you’re on the show and you’ve obviously been around the block. You’ve written articles for successful publications. You’ve had success as Ted King on the show here today. Ted, when we talk about finances and goals, what questions do you have for Dr. Z about maybe financial goals? Or do you have any questions about financial goals? I do. You’ve told me that I need to figure out how much I need to bring in every month. Every month? No, every week. Or is it every month? I’d really encourage you to break it down to the smallest amount possible. So it would be every week? Yeah. Okay. I would want to know, should I get a loan? Should I not get a loan? Should I offer people sort of a trade? I give them ad space, they give me money. Do I look for a partner? That sort of thing. If I was Merton, I’m going to pick on Merton for a second. Merton has a product that people want. A product! I mean that because I love R&B. I’m an R&B connoisseur and I listen to music. I listen to so much music I can just tell you, that’s good. Or uh-oh. And when you say uh-oh, your friend gets up to sing. Have you all been to church before where the person who’s supposed to sing gets sick? And so your friend’s filling in. Oh yeah. And they’re getting up there and you’re going, uh-oh. You know, and you’re just kind of, uh-oh. So the thing is, once you have a product and I see people I was at church on Sunday Christmas Sunday a guy sitting behind me. He goes you could go to that Kurt Franklin song Can you do that real quick you that up real quick? That was just that And the guy behind me goes, oh something about the name he goes he’s gonna do it he’s gonna do And he’s so you can tell he’s excited I know I don’t know. So you know you’ve got a good product. So because you know that it’s a good product, I would spend copious amounts of money marketing the product. You’re listening to the Thrash Time Show on Talk Radio 117. So if I were Merton, I would record a series of YouTube videos that demonstrates my talent or my skill. And I would, you know, on YouTube, they have those pre-roll videos that play before you can watch the video. So if you’re trying to watch John Legend before he comes up to sing, I’d have to watch the first five seconds of your commercial. And I can’t turn it off because you paid because you’re an advertiser. And if you’re spending like 20 bucks a day on that, I promise you that people are going to hit and they’re going to go to your website and you’re going to get downloads and boom, boom, boom. If you have a product you’re not certain of, I would be hesitant to put out a loan, to get a loan. I would be more intentional and Z, maybe you disagree, I’d be concerned about making sure you have maybe two jobs and you kind of moonlight, which is what I did with my first business, DJ Connection, because I wasn’t sure that people wanted it. And I had to have two jobs, actually had three jobs in addition to DJing. I worked at Applebee’s, Target and DirecTV, and I funded it, I self-funded my business. Does that make sense, Ted? Yes, it does. Do you have any questions about that or do you offer some clarity for me? Well, I had an idea for doing, I’d sell ads, 15 second ads, for really good video stories. And it would be something like Bob’s Garage. We’ve been serving the Tulsa metropolitan area for 15 years. That’s a year for each second of this ad, Bob’s Garage. And then you go to the story. Boom. It’s a captive audience. And the thing is- If it’s something that they would want to see. Right. If it’s a- Like a car wreck or something. If it is a product that people want, I would have no reservation telling anyone, if you know people are already buying your thing and you just need to scale it, I have no reservation to get into small business. Zeke, would you agree to give small business a hand? Absolutely. I mean, you’ve got to believe in it. I mean, the thing about it is a lot of businesses, that 80% market gain that fail, I mean, they’re undercapitalized. So the idea that you’re not going to gamble on your business, so to speak. Oh, gamble’s not a bad word. No, it’s not. Why does he always talk about gambling on the show? I just quit. I know the study. They’re always talking about it. I’ve got to go to the sluts! I gotta go back to Gamers Anonymous and call the 1-800 number. No, I’m just saying, if you don’t believe in it enough that you’re not going to put your own skin in the game, i.e. skin may be, yes, borrowing money, finding investors, getting other people excited about the vision, and make sure you have enough capital behind it because guess what? You’re going to have some failures, you’re going to knock on some doors, people are going to say no. What? This is not a positive show. That’s it. Yeah It’s gonna happen. Sorry, it’s gonna happen, but you’ve got to build You know what you fell fast you go forward you and we’re gonna go for the the next segment We’re gonna go over the four steps You’re gonna need to follow and if you follow these steps and you can you do them religiously I can use that word today Religiously really in other words with determination and commitment you follow these four steps. When we come back for the next break, we’ll go over, Ted. And guess what? That’s going to be part of the keys to success. Get on Thrivetimeshow.com. Thrivetimeshow.com. Check out the conference. Get serious. Be there. Right now, how are you taking credit card payments for your business? It’s never been faster or easier to begin taking credit card payments for your business than with Square. You know the little white square that plugs into your phone’s headphone jack? It’s awesome. This payment app is great for businesses such as food trucks, beauty salons, and retail shops. The users receive a small portable card reader that they can attach to a phone or other mobile device to take fast and convenient payments. The way it works is that it subtracts 2.75% of every time a card is run and it does it automatically. So if you sell a sandwich for $20 you’ll see a net gain of $19.45 in your bank account the next day. If you enter the card by hand it costs 3.5% plus 15 cents on top of that. They encrypt everything so you know you’re secure. They make it super clear to start and even offer bonuses for sharing with friends. So you can learn more at squareup.com. It’s free to download and works on all devices and operating systems. So make sure that you go visit squareup.com. You’re listening to the Thrive Time Show on Talk Radio 1170. All right, Thrivers, welcome back. My name is Clay Clark, former SBA Entrepreneur of the Year in your ear, and I am joined here with the man who’s returned from his diplomatic mission to Guatemala. He has started Dr. Robert Zellner and Associates. He started an auto auction. He’s helped start a bank. When he wasn’t doing those things, when he wasn’t screwing around with those businesses, he started a horse breeding facility. He started A to Z Medical. It’s a durable medical equipment company. He wears soccer jerseys. He’s my friend. He’s my mentor. It’s Dr. Robert Zellner. Sir, how are you? Thrive Nation! It’s hump day. It’s Wednesday. You know, it’s that magical week in between Christmas and New Year’s when, you know, it’s the last week of the year. I have a name for this week. Oh no. I call it the Holla Plagues. Holla Plague. I can’t stand this week. What do you mean you can’t stand this week? I like this day, but here’s what I see. I see so many people who, all their dreams, they just stop them for a week and they just sort of look around looking for something to eat. That’s what I see. I call it the holoplay. They’re like, don’t you guys have any leftover turkey? Can I inject something here? I hate New Year’s Eve. Do you really? I’ll tell you why I hate New Year’s Eve. Why do you hate New Year’s Eve? Well, first of all, it’s a bunch of amateur drinkers. You need more professional types like myself. And the other thing that’s wrong with it is you wait until midnight to say, happy January! The worst month of the year. Sorry to all those who were born in January. Well, kind of a downer there. My mother was born in January. Man, I loved her very much, but I hate January. You do negative, man. Thank you. It’s a cold and dark, horrible month. Oh my goodness. You need to change your perspective. You just need to go to South America. It’s not about the month, it’s about where you are. Well, that’s true. That’s a very good point. It’s probably very nice in South America, but we’re not in South America. Now today we have very special guests on the show. We have Mr. Burton Huff, the praise and worship leader for the Metropolitan Baptist on the show. And we’ve got Mr. Ted. I’m going to call him Mr. Ted Talks on the show. And Ted, you asked me a question off the air. You were looking here in the background. If you’re on Facebook Live, you can see it. And you saw the Elon Musk quote that says you have to work like hell and you have to work 80 hours a week to make things happen. But you said, then also you’ve quoted the four-hour work week and Tim Ferriss. What’s your question? Isn’t there a contradiction time-wise there? Well, I’ll tell you this. Do you know how many hours a week I work right now on the elephant in the room, our men’s grooming lounge? Do you want to guess? This is one of your endeavors. How many hours a week do you think I work on that business? I’m going to say 35. Two. Really? Yeah, never two. Never more than two. Maybe an hour usually. Okay. Because I have the guardrails. You have competent people, you hope. We do group interviews every week. It’s got to call it guardrails. But we do a group interview every week, so if you’re not a good fit, just like the Patriots, I’m going to cut you. No emotions. I just talked to you. I warned you three times, cut you, boom. We have an online marketing campaign that works. We have called it Three Legged Stools. Dr. Z and I call it the Three Legged Stool of the Three Pigs. You can have three marketing systems. We have the online, we’re top in Google. We know how to do that. By the way, at our workshops, we can teach you how to be top in Google. Mark your calendars. January 20th and 21st, we teach you how to get to the top of Google. It’s not luck. We teach you. It’s a system. Two, we do mailers. Three, we do, it’s going to move to online ads. We teach you how to code them up, do that. We have a training system. The thing is, but when we started it, how many hours was I working? Zio, I want to ask you, how many hours were you working when you built your optometry clinic? I mean, really. You’d say the typical, the first year, how many hours were you working? You know, I’m sort of thinking 60 plus, I mean, probably closer to 80. I mean, I know that sounds crazy, but I mean, I’d be working seven days a week and I was working. I mean, you’re trying to build. I mean, there was, you know, why not? I have five kids. I have five kids. I remember getting up at like three, working until five every single day for an elephant in the room for almost a year. I’d say every day but Sunday. So it’s 12 hours a day, 14 hours a day, Friday. So you’ve got to work with the system. And then once you get in orbit, it’s just kind of keeping it up there. It’s kind of keeping that up there. I like your rocket analogy you’ve used before, Clay. That’s really very good. It’s a good way to think about it. You know, when that rocket’s taken off, it requires a lot of fuel, a lot of energy. But once it gets out of the Earth’s gravitational pull, this is just rocket science 101, once it gets out of that gravitational pull, it takes a lot less energy to keep it going. Now, Thrivers, this is the four-step process that you must do to turn your vision into reality. I call it the entrepreneurship rhythm. Wait, wait, wait, before you do it, we’ve got to get to the number six on the F thing. F6. I always try to skip that one. I’m so serious. I’m so serious all the time. All work and no play makes Jack a dull boy. Oh, come on. Always ripping Jack. Jack’s a good guy. I know him. I met him. Or Billy or whoever you want to call him. Yeah, Billy. Rip Billy. He deserves that. Okay, Billy. Okay, rip Billy. No, what I’m saying is, folks, is that, you know, Clay had his five step deal. Every time he goes his five steps, you know, faith, family, finance, fitness, friends and then I go well there’s number six. He’s like what what’s the sixth one? We’re done having the F5. We’re serious. We’re serious about success. We’ve had our F5 and then he interrupts with this. You gotta have some fun. You got to enjoy. You got to enjoy the moment. You got to enjoy the journey and you got to have a little bit of fun along the way. You got to mix that in there okay and with your business. It’s one of my principles you know. You got to know when to cook the pig and you got to know when to celebrate. You got to know when to have a little bit of fun. You gotta have an end zone dance every once in a while. You’ve taught me this. You gotta spike the ball every now and then and do your little do do do do do do dance. But don’t be Leon Lett and spike it before you get into the end zone. Yeah, you can’t do that. Okay, now on to the four steps. Here we go. These are very important. So step one is define. And Thrivers, I want you to write this down, okay? Get out a sheet of paper. I’m gonna give you a second. Here we go. Okay, define, act, measure, refine. So define. So Merton, with your musical career, Merton Huff, praise and worship leader here for the Metropolitan Baptist Church. Yo! Unbelievable. Define for me what success in your career looks like. What success in the music field looks like? Yeah, for you. For me? Yeah. A very broad audience, a very broad audience of listeners, people who download my music, they want to hear it, they’re working, I go get it, they’re online, they’re, you know, I’m streaming, whatever. So what I’m gonna do is we’re gonna break it down into that you want to get really specific into the smallest detailed action, like a daily, you want to break out that calendar so defined, well how are we gonna do that? So for you specifically, you have a product that is very, very good. If you go to the Metropolitan Baptist and you hear them sing, it’s like going to a John Legend concert. It’s unbelievable. But here’s the thing is, you define, well, how am I going to do it? Well, we know people are on YouTube. We know people are on, you know, they’re on websites listening to music right now. We know they’re on Spotify, right? We know they’re on iTunes. We know they’re… So we have to be where the people are. So I believe you’ll do well through YouTube advertising. I believe you’re going to do well through Spotify commercials that interrupt other artists. I believe, I believe these things. I believe SoundCloud will be a good place for you to be, but I don’t know. I guess. We guess. We have to start to act. Exactly. You’ve got to go ahead and step out there and make your best educated guess. Hey, if it was all for certain, it wouldn’t be entrepreneurship. It’d be a job. That’s right. And so you have to take a little bit of a risk and you act. Now here’s the part where people don’t do, they don’t do those, get it wrong. They do not act. They just go now. What is, what was that again? Thrivers, when you come to this conference, I’m going to, I’m going to bless you right now with something. This is huge. This is the notable quotable from Napoleon Hill. He says, action is the real measure of intelligence. I love that quote. Now, Thomas Edison says that vision without execution is hallucination. So, you know, you gotta act. So once you act, now here’s the part where people get it wrong now. Some people are going, I did, I acted, I acted, I’m so busy, I’m acting, I’m acting, I’m acting, but you gotta take a time out, time out, and you gotta measure. Did it work? What were the metrics? Is this ad working? Z, when you ran your first commercials, you had some pretty quick wins. When did you realize, oh, this ad is working? Well, I’ll tell you what, one of the first ads that I had working, I did a coupon, and it was a coupon-driven ad. They had to bring the coupon in. Sounds crazy. I know that’s old school, but you could do the same thing. They print it off the internet. You’re old school, man. They go to the website. They have to have an actual thing. You can also have a phone number that they call on the ad that rings just from that ad. And you can measure that. And then you’ve got to refine. Once you get the data, you’ve got to refine. So Merton, can you kind of, because there’s probably a song that you’ve been working on for a while, okay, where you’ve defined your mind, this song’s going to be this certain way. You’ve probably played it for a few people, and you’ve probably refined it over time. Oh man, I’m working on one right now. It’s kind of a world song, and the lyrics have changed a couple times and the melody trying to make it work. So now you’re kind of getting to a point where you’re starting to measure it a little bit and now you’re starting to refine it to a point where you’re going, hey, this is actually a good piece of music. Yeah. Can you play us, we want to hear your dream on the radio here on the Thrive Time Show. Okay. Question, how do we make the world a better place? Can we move beyond the pain of yesterday? Together we can restore faith in humanity. But it’s gonna take courage to make a difference. And getting tired of the way things are, no time for blame. Let’s be the change we want to see. So that’s a song you’ve been working on for a while, but when you started with that melody or with that hook or with that lyric or with that chord or with that, you started and then you defined it, then you acted, you measured and you refined. See, that’s the rhythm of entrepreneurship. Absolutely. That is a rhythm of entrepreneurship. And I’ll tell you what, folks, we’re giving you a call to act. We’re giving you a call to action. Come to our in-person workshop, January 20th through 21st. You can go to thrive15.com and get information. You can even go to thrivetimeshow.com and get information about it. But there’s no reason for you not to act. If you can’t afford it, we have a scholarship program. Go to thrivetimeshow.com. JT, do you know what time it is? Um, 410. It’s T-Bo time in Tulsa, Roseland, baby. Tim Tebow is coming to Tulsa, Oklahoma during the month of Christmas, December 5th and 6th, 2024. Tim Tebow is coming to Tulsa, Oklahoma in the two-day interactive Thrivetimeshow business growth workshop. Thrive Time Show Business Growth Workshop. Yes, folks, put it in your calendar this December, the month of Christmas, December 5th and 6th. Tim Tebow is coming to Tulsa, Oklahoma in the Thrive Time Show Two-Day Interactive Business Growth Workshop. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, and a lot of people have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Folks, I’m telling you, if you want to learn branding, you want to learn marketing, you want to learn search engine optimization, you want to learn social media marketing, that’s what we teach at the Thrive Time Show two-day interactive workshop. If you want to learn accounting, you want to learn sales systems, you want to learn how to build a linear workflow. You want to learn how to franchise your business. That is what we teach at the two-day interactive Thrive Time Show business workshop. You know, over the years, we’ve had the opportunity to feature Michael Levine, the PR consultant of choice for Nike, for Prince, for Michael Jackson. We’ve had the top PR consultant in the history of the planet has spoken at the Thrive Time Show workshops. We’ve had Jill Donovan, the founder of RusticCup.com, a company that creates apparel worn by celebrities all throughout the world. Jill Donovan, the founder of rusticcuff.com, has spoken at the two-day interactive Thrive Time Show business workshops. We have the guy, we’ve had the man who’s responsible for turning around Harley Davidson, a man by the name of Ken Schmidt. He has spoken at the Thrive Time Show two-day interactive business workshops. Folks, I’m telling you, these events are going to teach you what you need to know to start and grow a successful business. And the way we price the events, the way we do these events, is you can pay $250 for a ticket or whatever price that you can afford. Yes! We’ve designed these events to be affordable for you and we want to see you live and in person at the two-day interactive December 5th and 6th Thrive Time Show business workshop. Everything that you need to succeed will be taught at the two-day interactive Thrive Time Show Business Workshop December 5th and 6th in Tulsa, Oklahoma. And the way we do these events is we teach for 30 minutes and then we open it up for a question and answer session so that wonderful people like you can have your questions answered. Yes, we teach for 30 minutes and then we open it up for a 15-minute question and answer session. It’s interactive. It’s two days. It’s in Tulsa, Oklahoma. We’ve been doing these events since 2005, and I’m telling you, folks, it’s going to blow your mind. Yes, ladies and gentlemen, the Thrive Time Show two-day interactive business workshop is America’s highest-rated and most-reviewed business workshop. See the thousands of video testimonials from real people just like you who have been able to build multi-million dollar companies. Watch those testimonials today at thrivetimeshow.com. Simply by clicking on the testimonials button right there at thrivetimeshow.com, you’re going to see thousands of people just like you who’ve been able to go from just surviving to thriving. Each and every day, we’re going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today. Go to thrivetimeshow.com. Again, that’s thrivetimeshow.com. And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to Thrivetimeshow.com. Again, you just go to Thrivetimeshow.com. You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope. Did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to Thrivetimeshow.com. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. I suppose it’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell, sort of like the Jerusalem of America. But if you type in Thrive Time Show in Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. Who? You. You’re going to come. Who? I’m talking to you. You can get your tickets right now at thrivetimeshow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russell. Get those tickets today at thrivetimeshow.com. Again, that’s thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and all most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford what yes, they’re $250 or whatever price you can afford I grew up without money, and I know what it’s like to live without money So if you’re out there today, and you want to attend our in-person two-day interactive business workshop All you got to do is go to thrive timeshow.com to request those tickets, and if you can’t afford $250 We have scholarship pricing available to make it affordable for you I Learned at the Academy at Kings Point in New York. Acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man. And there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say? Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time, I was 19 years old, working at Faith Highway, I had a job at Applebee’s, Target, and DirecTV, and he said, have you read this book, Rich Dad, Poor Dad, and I said no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books, and I went from being an employee to self-employed, to the business owner, to the investor, and I owe a lot of that to you and I just want to take a moment to tell you thank you so much for allowing me to to achieve success and I’ll tell you all about Eric Trump I just want to tell you thank you sir for changing my life. Well not only that Clay you know thank you but you’ve become an influencer you know more than anything else you’ve evolved into an influencer where your word has more and more power so that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much, and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the academy at King’s Point in New York, acta non verba. acta non verba. Watch what a person does, not what they say.