Entrepreneur | Public Speaking- The Out Of Body Experience With Jim Cathcart + Quality Must Come First With Arthur Greeno

Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to hear what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As a father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now, 3, 2, 1, here we go. We started from the bottom, now we’re here. Started from the bottom, and that’s what we’re about to do. Jim, I appreciate you letting me harass you, my friend. Take your best shot. I’m going to be on this camera just long enough to get out of here, so we’ll improve your viewing experience when I leave here in just a second. But here’s the thing, we’re talking about public speaking. And we’re talking about this out-of-body experience. So as an example, I have a speaking event I’m doing in Canada on Monday, I think it is. And back in the day, let’s go seven, eight years back, I had some business success. I get a call, they say, could you do a speech? Sure, I say. You know, I’m a good business guy, I’ll probably be good at speaking. Then I get there, and it occurs to me that I am now on stage. And for some reason, I start doing this. And I have a disease. And the person says, are you fine? Yeah, yeah, good, yeah, yeah. Yeah, and for some reason, I’m doing a lot of this. And I’m perspiring right here. I never do, but I tear. And I’m starting to get red. I got a red blotch going on here. I got this going on. And then she says, and now our speaker, Mr. Clay Clark, I shake her hand my hand is sweating like I have It’s as unbelievable hyperhidrosis is the condition where your hands sweat I’m just I’ve been there and then I don’t remember saying the words I said and I watched video later and I said I cannot believe I said that I meant to say this Why would I have said that why did I look angry? Why did I look at an ambiguous exit sign in the background? Why was I shaking, why did I not move? And inside, it’s like you’ve stepped outside yourself and you’re watching this guy melt down. Exactly. And so everybody watching this, if you’ve ever been asked to speak before, you don’t know what to do. And so I want to tee it up for you, because I want to let you just dive into this. But here’s the thing is, if you get promoted, you’re going to have to speak in front of people. If you’re managing people, if you’re going to have any success beyond just you personally being really good at something, you’re going to eventually have to perform or lead a group of people, lead a meeting, whatever. And if you get better at it, you’ll be more likely to get promoted. That’s right, because subconsciously we kind of push back against promotion because we know that might lead to us having to speak and we’re just, I just don’t speak. So anyway, I’m going to turn it over to you because this is something that we fear more than death apparently as a human race. We fear public speaking more than death. So I’m going to turn it over to you. I’m just going to walk this way. I’ve created a huge problem. So good luck, my friend. Thank you very much. All right. Do you want to hear the worst experience I ever heard of, of a person doing a speech and having a meltdown? There was a guy that was a colleague of mine, and he said, Jim, I’ve got to tell you. He said, I worked with IBM, and we had a boss that was really intimidating. And we would have to go in each week and make our presentation. And the boss would really put us on the spot and I felt terribly nervous. And this one day I went in and I knew if I didn’t get this right, I was going to lose my job, the world was going to come to an end. And I went in and I was presenting and I looked at the group in a boardroom around a board table and I threw up. The guy did it in the room. That is a career limiting move. I guarantee you there will never be a time in his life he doesn’t remember that and there will never be a time in the audience’s life they don’t have to go to that extreme in our losing control. You can learn to be a good public speaker. You don’t have to aspire to be a professional speaker like I did. You could just say, I want to be better at talking to a group of people. You know, it’s interesting. You think about what is it that causes nervousness? you speak up while you’re seated, most people would say, I don’t have a problem with that. But if someone says, can you please stand? And all of a sudden you stand up, you’ve got the same words to say to the same people in the same setting for the same reason, and here comes the nervousness. Well, what was that? Is it just the fact that your legs are now straightened instead of bent? No, it’s the mental shift. See, the whole thing’s a mind game. The mental shift is, oh my gosh, I’m not just talking to people, I’m giving a speech. And you’re not, you’re just talking, because the speech is just talking to people, right? It is, unless you’re in speech class, then you want to get an A on it, and you do all the things the teacher wants you to do. But that’s not the way it works in the real world. Out in the world, it’s just about communicating. What’s the best way to communicate with a group of people? I don’t know. It depends on the group. Depends on the meaning. Depends on a lot of things, right? So, when I’m looking at speaking, I’m just looking at it as communicating. What matters in a speech is the message, The meaning, the effect. So what about the people? That’s a given. The people, you wouldn’t be communicating if there weren’t people. So you assume the audience is part of it, just like you’re part of it. But what is it you have to say and what does that mean to them? Why should they care? And what are they going to do with it after it’s over? That’s certainly the case in sales, right? You know, what is it that I’m telling you about? So what? In other words, why should you care about that? And how are you going to use that? Right. So any time you’re going to give a speech or do a presentation or or however you want to characterize this, you know, make a report, add a statement, pose a question. Just think, OK, what is it I want to say and why does it matter? Here’s a here’s a way that you can add to that. Just take message meaning and effect and characterize it this way to help you think about it. to you is Okay You might want to write that down and just keep it with you when you’re in a meeting just write it on the edge of your paper or your notes for the meeting and Every once in a while just before you’re about to say something ask yourself to use that phrase. So you say, here’s my idea, you share whatever that idea is, and then you say, because it’s echoing in your mind to remind you to say it, what this means to you is, and what happens when that phrase comes through your mind and out of your mouth, it forces you to think about the effect and the meaning of your message to that person. So what this means to you is to change the way we’re doing this. You know, whatever it happens to be. I’m trying to yank an example out of the air. I didn’t get a quick one. But I think you get the point. It’s all about making whatever your message is meaningful to the person who’s listening. So what should you do before a speech we start breathing real shallow and we get nervous and we get all, you know, in our emotions and concerned about how we’re going to come across. When what we ought to be doing is just relaxing, do a little stomach breathing, you know, to relax your diaphragm. And then when you’re introduced, assuming it’s a formal introduction kind of a setting, make sure that you can see the path between you and where you’re going to stand to speak so that you don’t stumble on steps walking up to a stage or you don’t trip on somebody’s foot as you’re going down the aisle to get to the front of the room. So see your path and just walk to the front. I was going to say casually walk to the front, but sometimes you might want to energetically walk to the front, depending on what you want to bring to that event. And when you get there, look at the people, smile, if that’s appropriate, at that moment, and say what you’ve got to say. But don’t worry about getting an A in speaking. Just get your message across. People say, well, you should stand there and picture the people naked. You know, that’s absurd. And it’s also distracting. You know, look at your audience. Think of them as people. Look them in the eye. And so what if somebody in the audience looks really skeptical and cynical and like they don’t like you? Don’t look at them. Look at somebody else. Find some friendly faces in the audience. Look at those folks. Well, should I look over their heads and just look at the back of their… No. You’re talking to people. Behave like you’re talking to people. And as you do, it’ll feel more natural to you, which will feel more natural to them. You’ll relax. Your message will be better. You’ll be more spontaneous and natural. You’ll succeed more often. So if you’ve got to speak, speak. Speak often, speak in as many settings as you can find, and get comfortable with just reminding yourself this is just communicating. It’s just two people talking. And for every person in the audience, they’re only having a one-to-one conversation. So treat it that way and just talk to people. You’ll be a much more successful speaker. Then if you want to get more advanced in it, we can talk about storytelling, we can talk about staging, we can talk about lighting and controlling the environment, we can talk about timing and all those kind of things. But that’s at first, basically, it’s just talking. So, you know, just look at the audience and say, can we talk? All right, Arthur, today we are talking about quality and why quality must come first. But before we get into it, I just want to thank you for being here. My pleasure. Every time you’re here, I get a little more excited than I should be. And I have to just pull off that excitement a little bit, back off a little bit. I can understand. Yeah, so that way I can relate to most people. I just get euphoria every time I see you. So here we go, Arthur. Now, today we are talking about quality and why it must come first. Now, you own Chick-fil-A restaurants. You own two of these guys. And you guys are producing massive amounts of quality chicken per day. Just real talk for you. Those of you who have been on the planet for a few years might have seen a news story occasionally about people get E. coli and this horrible thing happens. Even one slip up at a restaurant in terms of food quality and food preparation can get on the news. So that’s a big PR tip almost. If you want to get on the news, just serve up some E. coli to some customers and you’ll get famous. Yeah, I don’t think Jack in the Box will feel the same way. Right. So I mean, it’s not a good thing. I want to make sure that we’re hearing this, because if you’re watching this and you’re struggling to keep the quality of your product or service high, nobody can relate to you and the challenges of doing this more than this guy. Because how many customers do you see every day? Around 2,000. 2,000 people. 2,000 people, 2,000 orders coming in, getting the food they want, and it’s awesome. Now with the customers that you see there on a daily basis, I know at Chick-fil-A your goal is to wow. Your goal is to always treat people the way you’d want to be treated. But you guys do it. It’s not just a goal, but you actually do it. Now, Jeff Bezos, this is the founder of Amazon, he says, if you do build a great experience, customers tell each other about that. Word of mouth is very powerful. How have you personally seen the quality of service and food that you provide work to your benefit in terms of like how is the quality of food and the quality of service that you provide day in day out? How have you seen that help you grow your business? Well I think the biggest thing is consistency. Is that people get to where they know when they come to Chick-fil-A that they’re going to get a great sandwich in a great environment and they’re going to be treated right. And I’ve heard stories of people where when they’re going on trips, they will seek out Chick-fil-A’s, because they know what they’re going to walk into. And unfortunately, a lot of restaurants, even some chains, you don’t know what you’re going to walk into. If you’re watching this right now, and you are the kind of person that looks for a Chick-fil-A on a road trip, you can just go and put your hand up. It’s not super weird. But this is huge. People do this. I know ladies who will say, let’s find a Chick-fil-A so I can find a restroom. Correct. So they choose a restroom. Let’s stop at a Chick-fil-A so I can find a clean restroom. That’s huge. Now, I won’t mention the name of the place, but there was one deli located near a place where I used to office. And the lady who owned the place, she was a nice lady, nice, nice lady, hard working lady, I’m sure. But her team never served me something twice in a row. That was good. Meaning like I went there two times. And one of those two times, I would always have bad food. Just something was gross, like the lettuce was old school, or the or the the, the carbonated beverages were wrong, there was just always something wrong one in a two times. So for someone like this, maybe if you’re watching right now and you’re that person, where you’re like, you know what we make great barbecue half the time. 50 percent of the time we are awesome 100 percent of the time. You know if that’s if they were watching this and that’s you, and I know we’ve all been there before, what would you, what advice would you have to give somebody who’s having a hard time keeping their quality control consistency high? Well I would look at what are the systems that you have in place to make sure that the quality control is there. A lot of places, like the deli you mentioned, first of all, some of them don’t even know that it exists. I’ll talk to people, and they’ll share with me, oh, yeah, I never thought about doing something like that. But all the high-end chains, like Quick Trip. We’ve talked about Quick Trip before. Quick Trip has a mystery shopper that will mystery shop their employees to make sure they’re doing what’s right. Then they have a mystery shopper that will mystery shop the mystery shopper to make sure it’s done right. And they just have a built-in built-in system to make sure that the quality is what it’s supposed to be. I would say an action step that anybody watching this right now can do is make sure that whatever your recipe is, whether it’s a restaurant or it’s a call center or an insurance agency or a roofing company, make sure your recipe for what makes your company successful is not just in your head. That’s right. Make sure it’s written down, recorded onto a checklist. That’s one action step that we can all do. Now, Arthur, why is it that at your store, the quality control has stayed high for years? Do you fight on a daily basis with newer employees or employees that aren’t performing? And then can you kind of fight the good fight to keep quality high I mean is it a daily battle to make sure that the old chicken gets tossed out and the new chicken gets put in and is it every day are you fighting to keep the quality high yes really you can do this for how many years 25 years and you know what almost every time I think okay we’re gonna create a new system to make sure this is right and this one will work and this won’t be here forever and it’s not. It’s just you know you’re always dealing with different dynamics, different personalities, different people, different chemistry, new things in the restaurant and so it is it’s going to be a constant thing. Just as an example every, every many days you have new chicken that comes in new chicken is shipped in and then if chicken’s not produced by that date or not you throw it away. Right. There’s expiration dates, things have to be heated to a certain temperature. I mean, is this a daily struggle though? I mean, literally daily do you have to just tell people, hey, make sure you throw away this chicken. Is it ongoing? Is it ever just smooth where you just sit back and you just sit by the pool and say, things are just awesome. There is times when you can get all your systems in place that you can do that for a very short amount of time. Like an hour? Maybe. It’s exactly like spinning plates. Once you get all those, if you’ve ever seen a plate spinner, he gets on there with a big stick and he starts twirling, and then the plates get going. And by the time he gets to the last one, what does the first one start doing? It starts wobbling. And so then you run back over there, you start spinning again, and you go to the next one, you go to the next one. I feel like I could spin maybe one plate. I don’t know if I can do two. You can do one on your head. Your hair is kind of pointy. Yeah, my hair. That’s why I have this haircut. It’s a patented haircutting system that allows me to spin plates on my cranium. That’s right. You know they’re going to put one on your head now in the video. Yeah, I appreciate them, dude. Now, hey, Arjun, the late Steve Jobs, he’s the co-founder of Apple and the guy who helped Pixar. A lot of people don’t know this. He helped Pixar become the company it is today. Pixar was a company that hadn’t made a successful animated film, and Steve Jobs took over and, boom, grew this thing. He says this quote, which blows my mind every time. He says, be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. Arthur, it seems like in situations in business all the time, you as a manager are gonna have this high expectation, this high quality standard, but yet most people don’t have that same standard because if they did, they’d be the manager. So how do you bridge that gap? What do you do on a daily basis when this is the standard, this is what’s being done? Walk me through maybe some of the things you would say to me if this is the standard and this is what I’m doing. Okay, so first I would try to figure out whether it’s you don’t know or you don’t care. And so I would talk to you about maybe the systems that we have in place. So Clay, what are we supposed to be doing here? And if you said, well, we’re supposed to be, okay, let’s talk about chicken sandwich. So you’re making the chicken sandwich and you’re breading the chicken sandwich. And so I would kind of observe what you’re doing. And if you’re not doing it correctly, at that point, we’d go back to the recipe and say, okay, are we in agreement that this is what we need to be doing? What if I act like I don’t know, but I do know? Well, you know, we’re going to give you a little patience. We’re going to train you a few times to make sure we’ve done our job. Then there comes a point when we’re going to have to go ahead and promote you to customer status. Which is your code for? Our code for we’re going to have to let you go. Let me go. But the other part is that sometimes maybe you’re not built for breading. So maybe when we put you in the back, you’re not built to be that person making that sound. You’re built to be the guy out front. I love it that someone can be not built for breading. I just don’t bread. I’m just not a skill I have. I’m not a breader. Let me give you a great example. You’re back there breading, and you want to be talking. And you’re sitting there as you’re breading. You’re talking to all your friends. Well, you know what? There’s probably a better position for somebody who likes to talk than in the breading station. So maybe we’ll put you in the drive-thru. Oh, nice. Where you can talk to people. That’s where you’re passionate. That’s where you get excited. And that may be where you fit. So we need to make sure that we have the right people in the right places. I went to a church back in the day, way back in the day. I’m not going to say the name of the church. If I’m church one day. I can just say it was North. And I went to this church and like the the brochures were never right Never every Sunday would be like June 4th, and it would be like we’re currently on June 20th But the brochure would say June 4th or you call up to the voicemail like thank you for calling such-and-such church Today’s June 4th. What’s not June 4th? It’s June 20th, and the audio guy was terrible It always bit every single time someone hopped to the mic, he’d be like, folks, welcome to such and such church. And today, woo, sorry about that. I mean, every Sunday. And the people who sang during the service were awful. Like, it was awful. And everything about it was just gross. So if the pastor of that place, wherever that place may be, is watching this and has low standards, what would you say to the guy? How do you raise your standards up? Do you spy on other great restaurants? Or how do you get your standards up? I mean, if you, because I don’t think he came to church and said, what I want to do is do a mediocre presentation every Sunday. I want to be consistently mediocre. How do you raise your expectations if for some reason you’re used to having those lower standards? Well, I think what you suggested is going to other churches and visiting. On a regular basis, I actually tell my management, I’ll actually give them money and say, go out for lunch. And I’ll say, but when you go, you need to steal all their ideas and bring them back. And they will go and come back and say, and sometimes there are other Chick-fil-A’s. And they’ll go to other Chick-fil-A’s that maybe have better scores on things than us and say, what are they doing differently than we’re not? Now, I know in your restaurants, you have a very high standard in your restaurants. But some people, some employees, I’ve heard employees say about you, he’s a little over the top about quality. He’s just a little over the top. You know, he’s a little anal, a little anal. Just a little over the top, a little bit, you know, a little bit. And I hear those comments a lot about people who are sticklers for high quality. Does that even bother you anymore when people label you with, well, he’s just a little over the top about quality? Does that bother you? Not at all, not at all. Because one of the things I do know is, if that’s my standard, and I’m over the top on that, and then it goes down to my management, you know, they may not be as anal as I am on it. And so as it kind of trickles down, the expectation is still going to be there. Before you and I met, I want you to know I used to go into Chick-fil-A’s and QuickTrips all the time, and I did go into yours, and I would sit there and I’m like, how are these bathrooms clean? How is all the staff making change properly? How is it so clean in here? What’s going on? I used to watch and see people run around with little checklists sometimes. I’m like, oh they’re writing things down. This must be the key to success. And these are things that like I was not doing for years. And so I think what the one thing that’s great is you’re gonna bless other entrepreneurs when you hold yourself to a high standard because we can all learn from each other. I think it’s awesome. I mean you guys are like the gold standard. I absolutely love it. Now Henry Ford, the famous founder of Ford Motors, he once said, quality means doing it right when no one else is looking. Now, I realize on a practical level, until cloning becomes possible, you really can’t be at both stores. So, what systems do you have in place to make sure that the quality levels stay high, even when you’re not physically present at each store? Well, we follow up with them, as far as the quality goes. We have check systems that we will make sure that people are adhering to. And they’re going to be the same at both stores. Like what does a Chick-fil-A sandwich have to look like? And both stores, the management, we’re all in agreement on it. It’s actually something that’s provided by Chick-fil-A Inc. that will look and say, you know, I mean, all the way down to the point when somebody breads a sandwich, if they’re not pushing down on it right, that sandwich will be a lot thicker than you want it, which is good in some aspects. But from the customer perception, when you look at your sandwich, it looks like a smaller sandwich. So you have the checklists that are the same for each store? Right. On certain things. Okay. So like I have a mall store and a freestand store. Well, obviously, the level of customer service at the mall and the freestander, we want them to say, to greet the customers the same. But yet at the free center, we may go out and visit the tables. At the mall, it’s a little more difficult to do that because all of a sudden we find that we’re serving every guest an entire food court versus just our store. So there are some dynamics that are different. Okay. Yeah. But if you’re watching this and you have multiple locations and you’re struggling to keep the quality high, having standardized checklists is big. Having standardized training is big. Having set follow-up times is big. It’s totally possible. And Vince Lombardi, the Hall of Fame football coach, and I realize you’re not a big sports guy, but bear with me on this. He says the quality of a person’s life is in direct proportion to the commitment of excellence, to their commitment to excellence, regardless of their chosen field of endeavor. Arthur, how does Chick-fil-A corporate demonstrate their commitment to excellence when it comes to managing the actual store owners like yourself? One of the things they do is they provide us a lot of tools to make sure that we’re doing things right. One of the tools that they provide us is a tool that shows how we compare to other stores. So it’s real hard for me because it’s real easy to, when we get in our stores and we’re running it, whether I have this kind of store or a clothing store, whatever it is, for us to justify it, well, our customers just aren’t as smart as other customers. Or, well, they don’t understand our traffic patterns here. But then when you start comparing me to 1,500 other stores and you start looking at some of my numbers and say, well, Arthur, on average, you’re not even at average yet, that really makes us go, hmm. It makes me focus on things. So even though I, as a local Tulsan, have complimented your store numerous times, and I really do enjoy going there, you’re being told from corporate, hey, you’re good here, but someone else is better than you across the country. That’s right. So it kind of keeps you humble, almost. It does. It keeps you focused and keeps you going, OK, what’s the next step? Or what do I need to be focusing on? Or looking for those opportunities? Because no one wants to be at the bottom of the barrel. Now, final question for those who do not want to be at the, I don’t know why you would assume no one wants to be at the bottom of the barrel. I think there’s some carp people out there that would want to be at the bottom of the dam of the Lake of Life. Some catfish. Yeah, some catfish, some carp. Okay, so here we go. So if I’m out there and I’m trying to achieve a level of excellence. What systems do you have in place on a daily basis to keep that standard high? I mean, is it a daily call in with your managers? Is it a daily walk through? You personally inspect the grounds every day. What are some of the daily systems that you use and that thrivers can use? Sure, well, one of the things I kind of pride myself on and my managers kind of tease me about is, I can tell what’s going on in the restaurant by how the outside of the restaurant looks that day. So when I pull in, I’ll kind of make a loop around the restaurant and if I see trash or I can just tell the feeling before I even walk in. And after I get done picking up the parking lot, which is if they see me out picking up the parking lot, they already know. Here it comes. And so I’ll pick up the parking lot and I’m not doing that because I don’t have the staff to do it I’m doing it because I want I want my employees to realize how important that is to me hmm pick up the parking lot come on into the store and And start looking at the the different components But on the tracking forms there are tracking forms that they actually will send me every single night every morning When I get up, there’s a tracking form that’ll come that’ll show different the important things I’m trying to track on a regular basis so I can know what’s going on. And some of it is because I need to know, but some of it’s also the employees need to, you know, sometimes I may not have time to check it. But you know what, in their eyes, they’re sending it to me because they think Arthur’s going to check it every single time. Well, it seems like four action steps that we can all take out of this is, one, I loved your idea about the mystery shopper. You talked about Quick Trip having a mystery shopper. We can all have somebody who shops our company and tells us what we’re doing wrong or more than right Two is we definitely can can compare ourselves with the Jones’s or with the competitors with other businesses and say well I might be doing good at my store But the quick trip gas station over there is cleaning at a higher higher level than I am or you’re kind of benchmarking against really good companies The third is it seems like you having those standardized checklists those standardized systems So it’s the same from each location as much as possible. And then the final one is leading by example, where that means picking up trash in your own parking lot or doing whatever it takes to show your team that you really do care about those small details. Yeah. Arthur, I appreciate you for putting quality first and for not giving me salmonella for 45 consecutive trips to your restaurant. I feel confident that I can go buy some more chicken today and be healthy. So I appreciate you so much. Thank you. Thank you. JT, do you know what time it is? 410. It’s T-Bo time in Tulsa, Oklahoma, baby. Tim Tebow is coming to Tulsa, Oklahoma June 27 and 28. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business, and he’s built over $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. And not only that, he also has, he practices what he teaches so he’s a real teacher. He’s not a fake teacher like business school teachers So you got to come learn from him. Also. Let me tell you this folks I don’t get this wrong because I get it wrong Someone’s gonna say you screwed that up buddy. So Michael Levine. This is Michael Levine. He’s gonna be coming He said who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson Well Prince or Nike for Charlton Heston for Nancy Kerrigan, 34 Grammy Award winners, 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now, people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today. Go to Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to thrivetimeshow.com. Thrive timeshow.com. Again, you just go to thrivetimeshow.com. You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it. And I am super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russia, Oklahoma. It’s Tulsa, Russia. I’m really trying to rebrand Tulsa as Tulsa, Russia, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office and so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come. I’m talking to you. You can just get your tickets right now at thrivetimeshow.com and again you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s Tebow time right here in Tulsa, Russia. Get those tickets today at thrivetimeshow.com. Again, that’s thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies. And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa. Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life changing. And I’m looking forward to seeing you then. I’m Michael Levine, I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine. Have I told you this? You have not told me that. Oh, he’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting up shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Pruitt Hill, Ricoh, to Tulsa, Oklahoma to attend the in-person June 27th and 28th live time show, two-day interactive business workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to get in, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show business workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at Thrivetimeshow.com. James, what website is that? Thrivetimeshow.com James, one more time with more enthusiasm. Thrivetimeshow.com We own it, eh, I’m not to be played with because it could get dangerous. See, these people I ride with, this moment, we own it. Thrivetime Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day, interactive, Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point, New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki, New York State Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say? Well, I have to, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump, but I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there to our bad influencers. Yeah, anyway I’m glad you and I agree so much and thanks for reading my books. Yeah, that’s that’s the greatest thrill for me today not a thrill but Recognition is when people young men, especially come up and say I read your book change my life. I’m doing this. I’m doing this I’m doing this. I learned at the Academy in Kings Point in New York. Acta non verba. Watch what a person does, not what they say. Whoa! Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. I think we have workflows that are kind of all over the place. So the having linear workflow and seeing that mapped out on multiple different boards, it’s pretty awesome, that’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls, figuring out how to make my facility look like this place. This place rocks, it’s invigorating, the walls are super, it’s just very cool. The atmosphere is cool, the people are nice, it’s a pretty cool place to be. Very good learning atmosphere. I literally wanna model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored, you’re awake and alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively. They’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business, whether it’s marketing, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also gives me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things, there’s stuff that everybody knows, but if you don’t do it, nobody else is going to do it for you. I can see the marketing working, and it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun, super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually or try to pick up this tactic, so you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right. This is where we used to live a few years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales which is awesome but Ryan is a really great salesman so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The atmosphere at Faze Office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. I love the environment, I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me, as opposed to me constantly being there for the business. New ways of advertising my business, as well as recruiting new employees. Group interviews, number one. Before, we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on, how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purpose for all those other people that directly affect your business as well. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everybody. Everybody. Everyone. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real.