Entrepreneur | Part 3 – PR Like The Stars – Learn 14 Steps to PR Mastery With Deedra Determan

Audio Transcription

Get ready to enter the Thrive Time Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems too, kid, what we got coming. Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s why I’m a dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now 3, 2, 1, here we go. Started from the bottom, now we’re here. Started from the bottom, and that’s what we gotta do. Now, one other move that I do a lot is whenever I have a grand opening or something, I like to cater it, like you’re saying, and have the crew or some food or something for the reporters or the crew? Yes. You’re into that? Always feed them. If they are coming to do a story on you for a grand opening or anything like that, make sure they leave with food. Anything else I should do that would be a good idea to follow up? You know, one example that we just did with the Vintage Pearl, they make hand stamped jewelry. They were just on the news for Valentine’s Day and so we found out that the two hosts of the show, it was a lifestyle show, the names of their kids and it was the day before so the guy was talking about how busy he was and he needed to rush up and get his wife something for Valentine’s Day so we had a hand stamped piece made with the kids names so he could go home and we didn’t do it on the air, it wasn’t a you know it wasn’t all about that, we you know do you think they’re gonna book her again when we call? Yeah. You know he had tears in his eyes that we actually had something that had his kids names on it he could go take to his wife. I have found this that and this is just maybe you’re maybe you and I are different I don’t know but when I remember I think back to college I go back to like 99 when things were awesome you know I’m friends with some buddies in college and then I finished college I didn’t graduate I finished college like 2001 or 2002 I The homies that I haven’t seen since then, it’s kind of like when I see them now, I’m like, dude? Is that you? And we don’t have a lot of connection. It takes us a while to kind of stumble and kind of, how are you? Are you married? But I have found the guys that I’ve stayed in touch with over and over. we have that relationship where we’ve seen each other gradually lose athletic ability. We’ve seen each other gradually but we’ve kind of stayed in touch. I feel like with the news you’ve got to stay in touch. Staying in touch and making that connection when you’re there. You know, even before your interview starts, it’s being nice to the crew and saying hi and walking around and you know that’s PR right there where the camera’s not rolling. But you want them to like you. You want them, when they pitch you in a news meeting they’re like yeah we like that guy. We want him back. Step 8 as we move we move on to this this incredible incredible system of PR mastery with Dieter Detterman. Not Dieterman right? Detterman. It’s spelled that way but that’s not how you do it folks. Okay so I call this leveraging the love. Leveraging the love. So huge deal here. You’re on the news. Right. You just did all this time, this energy, you’ve been rejected nine times, you finally got on the news. After you’ve been on the news, how can I leverage the success via social media? What do I do? Well, taking pictures that we talked about, you know, the celebrity factor of getting you with the anchor, the reporter that’s there giving you the interviews, the pictures that you can post on social media. Do you put them on Twitter? Put them on Twitter, put them on Facebook, put them on Instagram. Facebook, Instagram? Put them on your website. Create an in the news section in your website. Oh, website, in the news. Okay, what else do I put it on there, Deidre? You’re just giving me too many ideas. What else do I do? I mean, you could, you know, there’s a ton. YouTube, I mean, if you want to do a, we did this with a client, a behind the scenes video. Everyone is interested in what’s it like when you go on the news? You know, what happens when you get there? You know, so we had a camera crew show up and did a whole behind the scenes. So YouTube’s cool. YouTube is perfect. Now, so if I put on social media, how can I leverage the success of my office decor? I know, like, I’m probably shameless, I guess, but let me see if I have an example over here. Okay, here we go. Here we go. If you can see that one, can you see that one here? That’s a bakery, and I know that, like, we had it so that when she was on the news she made a cake at the South Beach Wine and Food Festival for Martha Stewart. So I made sure there’s a picture of Martha Stewart with that cake. I know that when the brides were meeting with her and talking about whether to book their cake. So if you’re the bride and you’re looking right at me, behind me is Martha Stewart endorsing my cake. Right. How else can I do that? How can I leverage? Well, if they are coming to your location, you want to make sure that everything looks good, it’s not junky and trash and lunch is sitting around. And have your logo in the background. That’s the beautiful spot. Be in front of your location, where people can see where you’re at and make that connection with your logo. So I just want to make sure everybody’s getting this. One, if the media is coming to you, make sure your logo’s in the background. Make sure it looks clean. Also, if you’re in the news, print, media, whatever, get a print of that. Print that newspaper. Get a copy of it. Put it on the wall. Frame it. Frame it. Put it up. And if you are on television or radio, take that actual clip. They usually put it on their website. So put it on your website. And put it on your Facebook and all those same social media outlets so people can actually see you on the news and watch the video. Awesome. And so if I’m in the news, if I’m in any type of publication, if I can just take a picture of that and put it on the wall, how does that help customers? Well, it’s establishing credibility. People are like, wow, if he’s been featured in the news and he has all these stories about him, he must be something big. OK. He must be. What we’re going to do, if it’s cool, we’re going to go downstairs, I think, and we’re just going to walk through. You kind of point through and maybe explain why some things may be mattering to some folks. If you’re watching this and you’re not comfortable with motion sickness, just deal with it. You’re walking past a tree, and now we’re going to be walking down the steps here. Our camera spends… I don’t want to kill you as we’re walking down here you’ll start to see some different news articles and such and Deidre if you can just kind of explain to me or explain to the viewers I guess we’ll just start here. So this business here we’ve got you know some acknowledgments here from Tulsa. What was this the business journal they named us the journal record named us as one of the fastest growing 40 companies in Oklahoma. Why does it matter to a customer? When they walk in, they see that. I think right there, that establishes credibility. I mean, Tulsa’s Fast 40, everyone knows what that is here locally. It’s a credible news source that is naming you as one of the top 40 here in town. Chamber members, important to people, you know, you’re part of the community, you’re helping out Tulsa. Knot.com, that’s like a wedding-only publication. That, down over here, you look at the elephant in the room, this is a men’s grooming lounge. And hey, by the way, just being critical, I’ll just kind of do some of this here. Okay. But they’re here, they were featured as the best men’s haircut place there, best barber in Tulsa. Again, why does that stuff matter? So people like that. They look quickly and go, oh, Tulsa people says they’re number one. Right when they walk in the door they’re seeing that. And that is just that credibility again, you know, establishing them as a well-known business here and somewhere that everyone needs to be. Now this was a letter, a handwritten letter they sent us. They signed it and said congratulations on this award. This was a Tulsa World article. As we work our way over here there’s quite a few other ones here. Right. If, let’s just say that you were consulting me. Right. Do you want, should I put the stuff in the lobby though or should I put it in the back room? Because I see a lot of businesses that put it in their back office. Right. So this is where customers are. This is where potential clients come and they’re waiting and they’re looking around, they’re waiting on you and they’re saying, huh, what’s this all about? Quickly I look and go, former mayor of Tulsa. You’re with the former mayor. Everyone knows her in town. Great philanthropist and here you are with her again. Entrepreneur of the year, you know. Those type of things really just set up the credibility for you and your business. Some other stuff we’ve kind of strategically put up here. We won the US Chamber National, it’s a blue ribbon quality award. It’s kind of tough to get, it’s based on happy customers. But again, having these things up here, what’ll happen is as your customer, they’ll come in here and they’ll walk in, they’ll say, we’ll greet them and say, hey, are you here for your appointment? Right. And they’ll say, yeah, we are. And we’ll say, well, great. We’ll grab your file. If you want to grab a seat, we’ll get you a coffee. We’ll be right back with you. Right. Well, we intentionally have them wait for 60 seconds. Right. While we get them a coffee. And they go, oh, wow. And it just bridges that credibility gap. Yeah. Let’s walk down the hall here and look at a few other people, because there’s quite a few businesses down the hall here that are all different industries. And some of these, Deidre, you’ve worked on, but let’s look at this one here. This one, it’s the Tulsa World Homes. This is the publication where if you have a house to sell, you want to be in this thing. When we were doing real estate, we were in there. Again, why would that help me if I’m a realtor to be in that position? Right. I mean, you’re featured, you’re a real estate company. I mean, it makes you just that source, that go-to source. You have here, this is a lady who started these Zany Vans and Slap Watches. They sold, I think, $60 million of that product. Right. Again, a story about how she did it, how she’s going to do it. Is this something every entrepreneur can do, honestly? Yes, everyone can do it. Even if it’s a small magazine in your town, it’s still framing it, putting it up there. It’s just showing that, you know, we’ve done big things and you’re associating yourself. People want to associate with people that have been successful. I made a mistake of not scanning it. Yeah. And not framing it forever. Right. And now I just do it every time. When I’m in the news, this isn’t in the news, I scan it, frame it, on the wall. Right. But I never did it. And you’ve got a big wall. Yeah. We’ve had some fun stuff in here. We’ve got this was a company who worked with you and I worked on with him together Right. This is a Trinity employment unbelievable staffing company, yeah, and Basically, it says local firm seeks employees for open positions. That’s perfect. It’s doing their job for them This is basically an advertisement, but it’s written in the news You know front page of the business section, right? If you’re looking for a job, that’s pretty credible there. Look at that one, Retaining Shine Nielsen’s. I like it. A little article about how to retain the shine of your silverware and such. Very nice. Elephant in the Room, Tulsa People here. Downtown Makeover. You know, and what I like about this is you have the cover of the magazine, so rather than just framing right here, now I quickly established Tulsa People, that’s very recognizable, and then you put the article in there. And the logo. So that’s great branding. Now, right here, you’ve got Grooming Growth. Grand opening set for Saturday. Right. Now, I can’t believe that this was in the news. Right. Because that was the good ad. Because it seems like an ad, does it not? Right. It does. That’s pretty. That’s pretty good. That was probably your relationship she’d built with that reporter. Now, this one here is a lady, sweet, wonderful lady named Michelle Lewis. Started coming out sweet bottom cookies and this one was really fun because she was at a seminar learned these things Did it? Sends us a thank-you note and sends us a list of the new clients. She got I love that you framed it all together That’s perfect. I was really excited about that one now again. Just a few more here This is a John Connealy a guy that you’ve done a lot of work with coach JC This is the branding we were talking about, you know, really being with Coach JC, all about his brand. He is the driver, he’s on the media every week, he’s very well-known, motivational speaker, and so really making it about him with his website, putting his picture, his name, it’s all about winning, whether it’s fitness, nutrition, life, whatever you’re trying to win in, I think you can quickly see, you know, this is actually his website. And it’s fun because his athletes now have been featured in ESPN and Fox and Sports Illustrated and he personally has been featured in Tulsa World and Tulsa People and Channel 6 and Channel 8. So it’s kind of neat. Nationally his athletes are doing so well. Right. Locally this guy here, Dr. Adkins, he’s a cosmetic surgeon. This beautiful man right here. He’s been featured now in Oklahoma Magazine as being the best, I guess the best cosmetic surgeon there. And again, the cover of the magazine, you know, where the story was featured, and his logo is perfect. Finally here, fastest growing company here, Tulsa’s Fast 40, Trinity Employment again, and we’ve got a lot more, you know, examples. We just kind of ran out of wall space here, but this was another one you worked on. I wanted to see if you could share the story about this one. Yeah, so Elton in the room, this is them on the News on 6, one of the news stations here, and then on Fox 23 as well. So just showing the camera guy there, he shows up at their location, does a little behind the scenes and then also you know establishing them and you know at the news station as well and then here with their products. You know when you’re on the news you want to feature your products and what you’re all about. The real talk, if I want to go to the bathroom, I’m just being real, I’m pretty crass, but if I didn’t go to the bathroom and I’m walking down the hall, you know, and I’m just boop-a-doop-a-doop. Whoa, these guys are all over the news. Right. There’s just something that happens. Yeah, it’s that wow factor. I mean, everybody thinks if you’re on the news, you’re a celebrity, you have something to say. So it’s kind of that status. Now, these are all people just like you. Right. Normal, local businesses. Okay. So no matter where you are and where you’re coming from, I promise this is stuff that you can do and you can apply in your local area right now. Right. Right? Exactly. And we’ll check back in with you in just a minute upstairs. Okay. Okay, now we obviously went downstairs, we saw some neat examples of how to leverage these appearances. A couple other things here. What is the overall impact I should expect? I mean if I’m in the news, I know for Elephant in the Room, full disclosure I’m an investor there, Elephant in the Room, they have at least I’d say five to ten people a day per store. Well, I think it’s 5 to 10 people a week per store. Right. That come in as a result of having heard about the news. We went as far, Deidre, as to take the old Tulsa World articles and the old Tulsa World pictures and the Tulsa Channel 6 pictures and Channel 8, Channel 2, and we actually put them onto the website in the news. Yes. And we also put them into the blog and then we’ve labeled them for search engines. Yes. For the local terms. So we actually, when you type in like Tulsa men’s haircuts, you’re finding all news stories. That’s great. So I mean, is there anything else you would recommend we do? The news stations usually come up really high as well. You’re getting all those link backs from them. So that’s a good thing. What kind of impact should I expect? If I get on your local news story, what should I speak? I think one time, you don’t really expect much. I mean, it depends on if you’re giving great information, you have a great offer, it’s a call to action, then you’ll get some play. But it’s not repetitive. I’m going to say this, though. If I’m on the news, and I’m just saying this now, because I used to run the Tulsa Bridal Association. We used to run the Tulsa Wedding Show. It was, plan your day in a day, the Tulsa Wedding Show. And the whole idea was that I would have this wedding show. We merged it with these guys and we basically booked this wedding show. And girls would come to this whole bridal trade show to book their wedding and everything. And when we’d be on the morning show, we would tell people for more information on how to sign up for the bridal show or to get your discounts, go to TulsaBridalAssociation.org and you can sign up right there. And by doing that, we would drive traffic back to our site. So I’m on the news, I’m actually on the news, I’m constantly telling people, go to our website to download this. Do you encourage that as a PR person? Yes, oh absolutely. So you want to send people to the news, you want to send them to your Facebook page, you know, anywhere they can have a touch point with you is great. So definitely recommend that. Now I’m going to move on here now into step nine. Step nine, I’m trying to do this. It takes like an hour. Okay. Step 9. Step 9. We’re going into the PR kit. Now, a lot of times in media, reporters are, you know, in America we say you’re innocent until proven guilty. Right. Somewhere in our legal system this philosophy exists. Right. Innocent until proven guilty. I feel like reporters sometimes feel like maybe I’m guilty until proven innocent. You know, it’s almost like they have to trust me, but they also have to verify before I can even get there. You know what I mean? It’s like, I’m not going to write a story about you until I know that you’re real. Right. Know that you’re real. They don’t always have time to do all the fact checking, so they need to know what you’re saying is legit. Okay. And if they’ve used you time and time again and you have been that credible source, then they’ll come back. Now, a PR kit, we’re going to make that available for people on Thrive to download one of these so you guys can have an example and see what one looks like. But I’m going to kind of go over the things that are in it. If you can just kind of comment on it, let me know what you think. One is you have a bio. Now with the bio, what kind of things do you talk about? Like I finished third in my gymnastics class back in fourth grade. What do I need to be talking about? Anything relevant to your business. So if you’ve won these awards we talked about. You were named entrepreneur of the year. You were top 20 businesses in your city. Old school. Let’s say that before the success. I’m starting out. Because I remember when I was starting out. I’m in the dorm room. It’s hot. No AC. No AC. I’m sorry, baby. Didn’t have AC for the head. I did have AC for my wife, because I couldn’t afford it. I was buying a yellow page ad. A lot of you can relate to this. Financially, without a lot of money. What kind of things can I put in my bio? Something relevant. What makes you an industry expert or relevant to your industry? So say you’re a doctor. Obviously, you’re going to put all your credentials down and what you’re certified for. So do you know real estate? Are you certified as a realtor? So anything, any credentials, education, titles, education, that kind of thing. Right. Now the next thing here, the next thing we have here is is the pro photo. In this, in this kit, we want a pro photo. Right. You want a professional photo because you want them to be able to take that photo and they can use it in the news. Man, I did crazy stuff. I have a picture, hopefully you guys can get them a camera down there, but I mean I thought, I still think it’s kind of awesome really, but I sent a press release to a local newspaper with a picture of myself, my head, on a, like my over enlarged picture of my head on a small body, and I thought it was awesome. They ran it that way. My wife is like, are you kidding me? It was memorable. I don’t know that everyone can pull that off. But a pro photo. A professional photo. They want to be able to lift it and put it in the story. Not one your mom took. Not one your cousin. Not with your phone. That is something you can even go to the mall and walk into one of those places and get a head shot. But you need one. You need one. And you looking good too. So yeah. You look where you look at your peak. You need to look at your peak. And if it look like you fit the part. So if your industry is conservative, be in a suit. If your industry is more fun and and you know dress the part. Okay. Now also I’m looking for in here, I’m looking for some references in this a little bit. Almost like people who can validate, you know validators that I’m real references, like speaker of choice for Hewlett Packard, or PR consultant of choice for this company or that company. What are some, again, I’m a newer business starting out, maybe I just list some customers that are happy or what do I… You know, definitely testimonials are great, but even references, if you’re just starting out, one good thing to do is go to someone that is maybe a little bit more well-known in town or you know is prominent and say I will do these services for you for free yeah you know for a reference and hopefully you do a good job and you deliver and then they’ll do that you know I’ve been known to do that several times yeah well I think the thing about a PR kit is a lot of people are like well how long is a PR kit? In your mind how big should the PR kit be? Is it 20 pages Deidre? I mean, is it? You know, I mean, it depends on how many references you have that are actually, you know, relevant. I don’t, I don’t think you need 20 pages. They’ll just scan through. But I think it just needs to be relevant. I rock a four page, four pager, and maybe I’m a two page guy. I don’t know. I have a page and my first page is my bio. Right. My next is kind of like in the news examples. And I have awards on the third page. I think I have some testimonials, but you can, you guys can check it out online and look at it. And I think if you have that much information, that’s great. Include it all. If you don’t have all that, don’t make a lot of flus. OK. Just do what is following. Now moving on to step number 10 here. This is PR like the stars. Because the big thing we want to do is we want to, oh, and I just, Spence, I just need a therapist. OK, here we go. So moving on to the next one here. The next thing we want to do is we want to go up and we touched on it a little bit here, but I want to talk about these head shots here. I want to get into it because it is a dangerous thing to do to have some gross head shots. Now, I know of women who are like, I don’t like that photo of me, but that’s my head shot. I know of men that don’t like their head shot. I know of people who are normal people who have a head shot that looks like they’re going through a psychological disorder. Give me some rules for what I can wear and can’t wear. Right, well, and I think your headshot is just you, and I see LinkedIn all the time where there’s a professional and it’s them and their kid, you know, maybe at the recital and they crop that. And, you know, you don’t need your children in there if you’re doing a professional headshot. So headshot is you. It’s you. Okay, so it’s got you right here. You. That’s who’s in it. You. And let’s be honest, when you’re going to be pitching this and you’re going to be on television, they want to see what you look like. You don’t have to be the beauty pageant queen, but they want to see that you look good. You do need to look at your peak though. My wife says this statement, I don’t know if you agree with it, she says there’s women who choose to be ugly. Like everyone can choose to look their best. You know what I mean? As a man, you can choose to dress up or take a shower or look sharp. Do you agree with that? You need to look your best. Yeah, look your best. If you don’t like the way your arms look, you don’t wear something sleeveless. Okay, we want to make sure we have headshots that we’re happy with. Headshots that you’re happy with, that look professional, and you look the part for your industry. I’m gonna assume that, now again, I’m going back to old school, going, going, going. I was working at Target, I’m working at Applebee’s, you know, I remember going to Applebee’s and going to Target, going back, tear on my managers, like, how come you’re running late? I’m like, I’m at Applebee’s, before I’m here, now I’m coming back. Going to West Telecommunication working the call center you can relate you’re a mom trying to start a company how do I afford good headshots? You know I think that’s something that you should definitely invest in I mean do you have a photographer friend is there you know a photographer blogger that you like their stuff and maybe you can trade something out I mean I definitely think it’s one thing that you should invest in. Okay so you’re a big fan of that? Right. Okay now final final couple rules of this is the PR is the 14 moves to PR like the stars here We’re gonna get into this website thing this whole website game Because I’m telling you I know people that have a site that you go on Right. This is what they say Hey, here’s my card. Here’s my card. My name is a Clavis and there’s my card and you know my card I have my website up there, but it’s really, we’re kind of going through a phase right now where my daughter wrote most of the words. She’s nine, and so you really don’t want to go there right now. But how important is it not to have the best site in the world or the most elaborate and most expensive, but just a credible site? Very important. I mean, everybody Googles today before they make a purchase. So especially, you know, women, 25, 54, they’re looking online, they’re searching prices, you know, your website needs to be clean, it needs to have, you know, what message are you trying to get across? There’s three things that you want people to do when they get there. So it’s got to, you know, clean information, you know, what’s your number? Number? Yep, clean, got the phone number on that piece? What are you trying to sell? What are you trying to get them to do? What are you about? Right. All on the website. What are you trying to say to me? Right. And you know, not cluttered. I mean, so many people try to cram too much stuff. And so I think the cleaner… look at Google. I mean, Google is completely playing with the box. Now here’s the thing I’m going to say about the website. I think it’s tough, is that when you build a website, your website really does speak a lot about you. Right. Now let’s get real for a second. I built my DJ business and you started 918 Moms. My DJ site kind of stunk. Right. Like I bought it from the cheapest thing I could buy. I didn’t have any money. Right. And I remember I won’t mention the name of the company, but it looked gross. Right. That was the best I could do. I felt good about it. Yeah. But you know what? Even looking at it, I don’t think it was the best I could do. I think I thought it was the best I could do, but now knowing what I know, I would have traded out. I would have found a college student like you mentioned earlier, and I would have said, hey, could you design this for me as a trade out? There’s so many things I could and would do, but I wouldn’t go out like that. Right. I mean, that’s a first impression. That’s no different than the way you look. Your website is a reflection of that. And today with technology, there’s some great templates out there. WordPress, Blogger, you can go just literally do a blog that functions as your website. It’s free and they have templates so you can pop in your logo. Now, it’s interesting because you sold a business, and when you sold it, you got asked, hey, can you do consulting for me? And rather than putting out a bad site, you kind of chose not to have one until you’re ready to launch a good one. And I totally respect that. And it makes more sense. Hey, I’m building something big. It makes more sense than having something bad. And I think of how many deals I lost over the years from just having a gross looking site. People aren’t very patient online. They want to quickly see what they want and if they can’t see it in the first 10 seconds, they’re gone from your site and they’re going to look at your competitor. So you really want to have all the information they need right there and have it be really clean. Now I’m going to move on to our next point, point number 12. Point number 12, this is one that’s huge, huge right now Deidre. Talk to me about it. Social proof. It’s like me and a celebrity. Right. So you talked about the headshot just being me, but this is like hey this is me and then hey this is me, but this is David Robinson and look at him. He is significantly taller than me. Why do people want to have, you know, a social proof? Why is social proof so important? Why on your side is it so important to have Martha Stewart with your cake, David Robinson with your product. Why is that? So no different than when we were looking downstairs at everything on the wall. You’ve got your customers sitting there. Well your online customers, same thing. They’re going to see that same experience. So when they go and they look at your in the news section, they can quickly see here he is on the news, here he is featured at the chamber, here he is with a celebrity. You know, you’re establishing all of that up front that you are that leader. And this all, when the media, when that reporter, that sweet manly man reporter, or that super sweet reporter, anyway, they are just looking, they’re in a deadline, they Google, and they look, Clay Clark, uh oh, and they look and they go, real or not real? Right. And then they make this quick decision. Not very patient. Right, exactly. And I always send my clients social proof pages along to the reporter. Now let’s look at this real quick. On the social proof, some things I could do. I could have a photo of a celebrity, right? I could also have video. Talk to me about some of the video things I could do to maybe add an element of provable social proof. Right. So say you just did a big event that you had, and you do a kind of a behind the scenes or a highlight reel that shows the event and everything you did and all the people there. That right there, it’s that credibility again. I think also you could upload the article of the news story. Maybe put that up there. So that’s a neat, neat thing. So on your website, I want to challenge everybody watching this, and I don’t know, maybe in the year 2045 this will become obsolete, but there’s a website called 4-Hour Work Week. And there’s a guy named Tim Ferriss. He wrote a book called 4-Hour Work Week. And he was a college student. I think he went to Princeton. And he graduated. He wrote a book called the 4-hour workweek. This is his first book. Think about the insanity of that title. Four hour work week. He used the concept of social proofing to have a testimonial written here by a guy by the name of Phil Town. Have you ever heard of Phil Town, Deidre? I haven’t. Phil Town, no disrespect to Phil Town. Phil Town, I’m sure you’re a beautiful man and I hope I’m not spelling your name wrong. Phil Town is a New York Times bestselling author. Okay. So you went to the site, and it says, best book ever, Phil Town. And I think it’s worth just looking at this real quick, because I think it’ll help some people looking at this. I know when I show this to clients a lot of times, they’re like, are you kidding me? This is awesome. Let me see if I can get this here. Here we go. Go into some Google. Here we go, for an hour. Have I ever shown this to you? I have never seen this. Oh my gosh, this is exciting. It is great. Okay, here we go. Here we go. This site hasn’t been updated since 2007. Whoa, yeah. This guy, he’s actually a venture capitalist now. He’s a best-selling author, but this is how it looked when he launched, basically. Stunning and amazing. From mini-retirements to outsourcing your life, it’s all here. Whether you’re a wage slave or a Fortune 500 CEO, this book will change your life. Phil Town, number one New York Times bestselling author of Rule Number One. Well, all of a sudden, this guy who’s never written a book is all of a sudden like, he’s the boss. Because if this guy says he’s the boss, he must be the boss. Then, here he is, in the news. In the news. Now, real quick, just real talk. I’ve seen entrepreneurs do this. They bought a little ad. This is what he did in Fortune, a little ad in USA Today. I mean, the little ad, like the one that’s like the little, the smallest. You call the person, for $7, what can I buy? Whatever you can get. And you have the smallest ad. But he put in the news, and he had that endorsement. Right. Why does that affect the way people buy? You look at it and you see this every day. Why does that affect people? Right. I think they just quickly look and say, OK, if somebody else is saying it’s good, they’re taking that as value. And if it’s somebody that’s credible and important, and they’re going to believe it as well. I think it’s amazing. So again, I’m just trying to give some people some ideas here. Maybe you have a video. Maybe you have a testimonial, maybe you have photos, but you want to get it on the site and in your PR kit so that people go, well, Phil Town thinks it’s awesome. Maybe it is in fact awesome. All right. We’re going to move on to the next point here. This is all PR. Now Deidre, with the PR, move number 13, this is the whole perception thing. I want to ask you this. People need to go from me to we. I hear this said all the time. When you’re a new business owner, it’s just you. For me, it was me and my wife. So I can say we. We are working on something. If you’re not careful, you call the reporter and you say, well, DJ Connection, I’m doing this great thing. Right. Or you call the reporter and you say, hey, I’m with DJ Connection. I’m actually the owner and CEO. And this month I’m doing a this. And you say, I, I, I. Why is it important to maybe create the perception that it’s we and it’s a larger organization than just one person? You always want to look bigger than you are. I mean, I don’t think anybody ever wants to be the first customer or the first advertiser for you. So looking bigger than you are is very important. One of my mentors, Lori Montag, she’s the lady who helped start the ZanyBands craze, ZanyBands and then Slapwatches. These things sold like, if you Google Lori Montag and CNN money, you can see they sold $60 million of products over a three-year period of time. Unbelievable. She says, fake it until you make it. What is she talking about? Because there’s a lot of business owners out here, Deidre, who are saying, I want to call the media, but I don’t have any customers. Yeah, exactly. And I think just we were showing on the website where you’ve got the picture, the social proof goes right into that. Fake it until you make it. I mean, you know, getting that testimonial, that reference, getting those pictures on the news, getting with people that are prominent in town, the local celebrities, things like that, to really look like you are bigger than you are. I mean, when we started 9118moms.com, it was me and one other person. And you would have thought there were 25 of us. I mean, we’re pitching media. We’re on the news every week. We were pitching media. We just happened to be the person showing up and happened to be customer service. Also, when someone had a problem online, and that looks really great, oh, I’m talking to the owner. Well, there’s no one else, but we don’t say that. We made it like a privilege. How do you mentally kind of get to that point where you can do that? I think the we and even having somebody else call for you in certain situations where you’re not the one calling to be on the news, but I’m representing so-and-so. Have your friend do it. Have your mom do it. You can have somebody else do that. I want to show you a picture over here that I think is fun. This guy over here, Richard Branson. He looks like Austin Powers right here. I don’t know if you can see this there, Birdman. He looks like Austin Powers. And this is what he says. He says, I drew up lists and lists of people to call and slowly worked my way down. And most of them rejected the idea of paying for advertising in an unpublished magazine. But gradually, I began to see ways to attract their attention. I would call up National West Minster Bank and tell them that Lloyds Bank had just taken a full-page advertisement. Would they want to advertise alongside Lloyds Bank? This guy started this business, this newspaper called The Student, when he was in high school. And he, one of his first interviews was Mick Jagger. That’s amazing. And it just, this is out of his parents house. And it’s that sort of, yeah, it’s, I think somebody watching this has to hear that. Right, definitely bigger than you are. Just the whole fake it till you make it thing is huge. Is there any other things that you’d suggest entrepreneurs do to kind of fake it till you make it or at least create this perception that you’re a little bit bigger than you are? Anything else you’d recommend you do? For advertising example, what we did is we gave advertising free to three or four people that we knew were big dogs in town. We said we’re a new site, we’re growing, we’re going after moms, that’s your target, we would love to have you featured on the site. So that as soon as you walk into another person and they see McDonald’s and they see Baby’s R Us and all of these prominent businesses, they want to be there as well. The final point I want to bring up here, and this is the one that is kind of like the, kind of got this gift that your husband bought you. Your husband, Jared, is just a beautiful man. He’s really incredible. But Jared, let’s say he gets you the… but when he gets you something where he goes ahead and puts it in a gift box, you know, where he takes that extra time to really just get in the gift box, he puts the bow on it, you know, makes it extra special. This is the bow that goes on the box. It’s the extra little pizzazz. You have to have enthusiasm. I know a lot of people who do not have enthusiasm, and everything we just said falls apart because the reporter says, tell me about your business. Well, we’re doing pretty good. We’re pretty competitive. We do some good things. Tell me about your grand opening. Well, it should be all right. Tell me about your company. Why? What makes you guys so excited to do this big charity? Well, we’re just trying to be good people in the community. Tell me about the enthusiasm thing. What is that about? Why is it so important? If you’re not excited about your business, how is anyone else going to be excited about your business? So I think I tell my clients all the time, you don’t have to be the front runner. If that’s not your thing, and you’re the accounting guy, and you’re really more into numbers, and hate to be in front of a crowd, or hate to address being in the media, appoint someone on your staff that’s better at that and let them get coached. They can be the spokesperson for your company. It does not have to be you. And some people, naturally, it just does not fall into the realm of their personality. Bill, I’m going to give you some examples. And somebody watching this is going to need some help on this, OK? Russell Simmons, his brother, if you guys have seen Rev Run from Run DMC, his brother could rhyme back, you know, back when like hip hop was just getting going. Run-DMC, the whole thing, Walk This Way, that sort of deal. You know, Rev Run was the outspoken one. Russell had a little bit of a speech impediment. He realized, well, man, I need to have my brother do the rapping, all do the promoting. Switch it up a little bit, you go to Microsoft. Bill Gates, kind of introverted. He had Paul Allen do some selling. Wozniak, Apple, very introverted. Steve Jobs, outspoken salesperson. So even if you cannot personally conjure up the enthusiasm, it’s nothing wrong with you. I can tell you this, Steve Jobs wouldn’t be where he was if Wozniak couldn’t have made the software and made the computers and made the thing. So it takes the ying and the yang, both parts there. So you’re saying, I’m going to make sure I’m not putting words in your mouth, but do you believe that somebody in your company has to be enthusiastic? Somebody has to be enthusiastic. I think you have to be enthusiastic to even start a company, but if you don’t portray that maybe in front of a crowd or a group and that’s not your thing, your first hire should be somebody that can do that. I’ve met people that have businesses that aren’t enthusiastic. Right. It’s hard for them to hire people. Right. It’s hard for them to find people that want to work for them. It’s hard to convince people to invest. It’s hard to start it. It’s hard to sell it. It’s hard. Everything’s hard. Right. And enthusiasm is kind of magic. Right. It makes it all… It’s really for a lot of things. But would you say that PR… I mean you’re probably not going to have a lot of success with a lot of enthusiasm. You’ve got to be enthusiastic. You’ve got to be able… so excited to sell your product or service that everybody else wants to be, jump on that bandwagon. So let’s look around this room real quick. I want to just give us a capstone thought about enthusiasm. We’ll just have some fun with this here. But Ray Kroc, he was fairly excited about hamburgers. You’ve got, over here, you’ve got George Lucas in Star Wars, pretty excited about the Star Wars movie, The Wookiees. You’ve got Steve Martin, he was pretty excited, you know, about the whole, his comedy. You’ve got John Rockefeller. You have Walt Disney. I don’t know if you can see all this, Birdman, but you have Albert Einstein. He was fairly pumped up about his inventions. Schwarzenegger, fairly excited. There’s just… over here, you see Facebook? These guys thought Facebook was the best. Richard Branson thought that Virgin Records is the best. I can’t think of a successful entrepreneur who’s not enthusiastic. Right. I mean, is that true? Well, if you have any questions or you have any more concerns, you’re more than welcome to watch this as much as you want. Play it back. Take some notes. We have some great downloads and outlines here for you. But I want to encourage everybody watching this, read the PR 2.0 book, the Guerrilla PR 2.0 by Levine. Read that. And also, Google this lady. Google yourself some Diedre Detterman. D2 branding. D2 branding. Right. And you can learn a little bit about some of the clients you’re working with. Right. And, you know, some people have more money than time, and they can hire you. Right. And some people have a lot more time than money, and they can kind of get guerrilla themselves and do it. But I appreciate your time. Well, thank you. I know you’ve got a family and a lot of things you can be doing but I appreciate you mentoring people and in final if you’re talking to me on The other side of this camera. Is there anything you want to say to the somebody who’s Watching this who’s really kind of like I think I’m gonna do this Yeah, I don’t know. I mean you can do it. You never know until you try So I think if you’re really passionate about your business, you can make it work Hey, thank you so much. You you’re awesome. Okay? JT do you know what time it is? 410. It’s T-Bo time in Tulsa, Oklahoma, baby! Tim Tebow is coming to Tulsa, Oklahoma, June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present and a lot of people you know if I followed Tim Tebow’s football career on the field and off the field and off the field the guy’s been just as successful as he has been on the field. Now the big question is JT how does he do it? Mmm well they’re gonna have to come and find out because I don’t know. Well I’m just saying Tim Tebow is gonna teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast at Tulsa Ruslim. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a hundred million dollar net worth. Wow. Who’ll be presenting. Now, we’ve had a couple presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. And not only that, he also has, he practices what he teaches. So he’s a real teacher. He’s not a fake teacher like business school teachers. So you’ve got to come learn from him. Also, let me tell you this, folks. I don’t want to get this wrong, because if I get it wrong, someone’s going to say, you screwed that up, buddy. So Michael Levine, this is Michael Levine. He’s going to be coming. You say, who is Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes! Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to thrivetimeshow.com. Again, that’s thrivetimeshow.com. And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to thrivetimeshow.com. Thrivetimeshow.com. Again, you just go to thrivetimeshow.com. You click on the Business Conferences button, and you click on the request tickets button right there The way I do our conferences is we tell people it’s $250 to get a ticket Yep, or whatever price that you could afford and the reason why I do that is I grew up without money JT you’re in the process of building a super successful company Yeah, you start out with a million dollars in the bank account. No, I did not Nope did not get any loans nothing like that did not get an inheritance from parents or anything like that. I had to work for it, and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Tannen, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to Thrivetimeshow.com. You might say, well, when’s it going to be? June 27th and 28th. You might say, well, who’s speaking? We already covered that. You might say, where’s it going to be? It’s going to be in Tulsa, Russia, Oklahoma. It’s Tulsa Ruslim, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th to 28th. Who? You. You’re going to come. Who? I’m talking to you. You can get your tickets right now at thrivetimeshow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical. It’s actionable. And it’s TiVo time right here in Tulsa, Russia. Get those tickets today at Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars, and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was damn exciting. has put together an exceptional presentation. Really life-changing. And I’m looking forward to seeing you then. I’m Michael Levine, I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine will be at, have I told you this? You have not told me that. Oh, he’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military, and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names putting up shows day after day And now he is the legendary host of the EO fire podcast and he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Livetime show two-day interactive business workshop if you’re out there today folks you’ve ever wanted to grow a podcast a broadcast you want to get him you want to improve your marketing if you’ve ever wanted to improve your marketing your branding if you’ve ever wanted to increase your sales you want to come to the two-day interactive June 27th and 28th Thrive Time Show business workshop featuring Tim Tebow, Michael Levine, John Lee Dumas and countless big-time super successful entrepreneurs it’s gonna be life-changing get your tickets right now at thrive timeshow.com James, one more time before you leave the studio. Thrivetimeshow.com I’m shining, everything rides on tonight Even if I got three strikes I’ma go for it This moment, we own it And I’m not to be played with Because it could get dangerous See, these people I ride with this moment Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner, and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever, and we’re gonna give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person two-day interactive business workshop. All you gotta do is go to thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point, New York, octa non verba. Watch what a person does, not what they say. Whoa! Good morning, good morning, good morning. Harvard Kiyosaki Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And we have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say? What was the- Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And then I’ll tell you all about Eric Trump. I just want to tell you, thank you sir for changing my life. Well not only that Clay, thank you but you’ve become an influencer. You know more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, King’s Point in New York, acta non verba. Watch what a person does, not what they say and ryan and the american people support race here i went to a small private liberal arts college and i think this is and i didn’t want anything like they’re teaching here and in learn when your work flows i learned stuff that i’m not using and i have been using for last nine years so what they’re teaching here is actually way better than what I got at business school and I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. We have workflows that are kind of all over the place to the having linear workflow and seeing that mapped out on multiple different boards it’s pretty awesome that’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool, the people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re waiting live the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 in your life and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. Biggest takeaways are you know you want to take a step-by-step approach to your business. Whether it’s marketing, you know what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. He set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also gives me a lot of knowledge and tools. I can see the marketing working. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivated me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood. The sea feels nice, right? So this is my old van and our old school marketing. And this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales which is awesome but Ryan is a really great salesman so we didn’t need that we needed somebody to help us get everything that was in his head out into systems into manuals and scripts and actually build a team so now that we have systems in place we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, tens of thousands. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time workshop, you’re missing out on a great opportunity. The atmosphere at Clay’s office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business. Bottom line. I love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned. Marketing is key. Marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me, as opposed to me constantly being there for the business. New ways of advertising my business, as well as recruiting new employees. Group interviews, number one. Before, we felt like we were held hostage by our employees. Group interviews is completely eliminating that because you’re able to really find the people that would really be the best fit. Hands-on how to hire people, how to deal with human resources, a lot about marketing and overall just how to structure the business, how it works for me and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business is real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purpose for all those other people that directly affect your business as well. Everybody. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everyone needs to attend the conference because you get an opportunity to see that it’s real. you