Business Podcasts | Why You Must Be Organized to Build Successful Organizations + Why Self-Discipline Is Needed to Implement Best-Practice Systems + Southwest Airlines Systems + 19 Clay Clark Clients Success Stories

Audio Transcription

I have found throughout my life that there’s a certain look, there’s a certain make and model to people who are super successful. They tend to arrive at meetings early, they tend to write things down, they tend to carry a to-do list, they tend to carry a calendar, and then there’s a certain make and model of people who are perpetually late. These are people that refuse to submit to the tyranny of time management. must rise at the break of midday. Let us go and wander downtown looking for things to take pictures of. There is much to do, many seeds to plant. We are farmers, not of corn or maize, what we plant are the seeds of artistry. And we will not rest until our seed is spread throughout the world. We are artists, and we are really important. We will not be labeled, for we are individuals united together in our own group called creatives. We reject the mainstream. We join the millions who don their scarves in defiance of conformity. Our clothes reflect our uniqueness. That’s why we all look the same. We are rebels. We cannot be bound by the shackles of time management. Together we rise up against the tyranny of responsibility and productivity. We must be free. Free to build our own furniture. Free to knit things that no one wants. Free to take pictures of whatever we might be eating at the moment. Calling all artists. Let us carry forth the flag of artsy stuff. Together we’ll do photo shoots in abandoned warehouses. We’ll run with flares in the middle of nowhere. We’ll play musical instruments in the woods. Oh creatives, oh artisans, oh makers of all things handmade, let us run toward the movement. Bring your obscure music, bring your fair-trade coffee, bring your 1880s facial hair. Calling all artists. Join the Be the movement. Have a movement. Yes, yes, yes, and yes. Thrive Nation on today’s show, we’re talking about the power of implementing proven business systems and the necessity of having the self-discipline needed to actually implement best practice business systems that have been proven to work. And so as I was getting ready to record today’s show, I was thinking to myself, I was reflecting to myself about this weekend. This weekend I went to Miami, Florida for a meeting that I consider to be very important. I try not to travel very much for business anymore. And so when I do travel, I try to only travel when it’s absolutely necessary. And so this weekend I felt it was necessary to travel out to meet with a very important contact for a very important business meeting. And so I was in Miami, Florida and as I was in Miami, Florida We’re getting ready to go there. I arrived at the Tulsa, Oklahoma Airport the Tulsa International Airport and as I typically do I get there two hours before my flight takes off so that way I won’t be late and You know, I got there two hours early as I as I normally do and as I was going through the the airport security Process where they have you take off your shoes and take off your belt and these sorts of things. I was looking around and I was discovering there’s a lot of people that were late. I mean, a lot of people that arrived at the airport so late, in fact, that they had to rush through the airport security line. Now, I’m not a big fan of the airport security system and the TSA and the whole thing, but regardless of whether you’re a fan of it or not, I’m really not a fan of the people that are arriving to the airport late because of a series of poor life choices that they have made, and then they impose upon everyone around them this urgent, borderline, hostile, panicked, panicky atmosphere. The people that arrive at the airport late, they begin to act panicky, and then they try to rush everybody else through the airport security process and it creates a really odd, panicky, tension-filled atmosphere for everybody at the airport. I started thinking to myself, what kind of person has the ambition needed to book a ticket to go on a trip but doesn’t have the ambition needed to get to the airport on time. And I don’t know what that is, but I have found this, that the clients that I’m going to celebrate on today’s show, the clients that I’m going to feature on today’s show, the successful clients that we’re going to celebrate on today’s show, these are the kind of people that get to their appointment on time. As a business coaching client, we have a weekly coaching meeting where we meet the client every week at the same time, so it’s a recurring meeting, and in that meeting we do this thing called IDS. We identify, we discuss, and we solve the issues related to implementing the proven best practice business growth systems. I have found this, that the clients that show up to their weekly meeting on time, those are the clients that are super successful. And the clients that can’t seem to remember when the appointment is, and they can’t show up on time, those are the clients that live a life that is perpetually stressful. I repeat, the clients that show up on time are the clients that have a life that is very successful. And the clients that can’t seem to figure out how to get to the weekly coaching call on time, those are the people who live a life that is perpetually stressful. And so as you think about the client success stories on today’s show, and as you listen to the countless success stories that we feature here at Thrivetimeshow.com, please know that you too can have massive success, but you’ve got to have the self-discipline needed to be on time. So if you’re out there today and you say, what do I need to do with this information? Well, we’re gonna get into a lot of details on today’s show about how to grow a successful company. But step one, I would highly recommend that you always are on time. In fact, early. Just make that a thing that you do in your life, that you always arrive early for everything. Step two, make sure you have a to-do list with you at all times. You always want to carry a to-do list so that way when you have new ideas or epiphanies or things that you want to remember to do You write those down So step one always get there early for everything step to always have a to-do list and step three use a calendar because having a calendar will cause you to have to reflect upon how you are using your time and Where you’re going to be and where you’re not going to be. So this weekend back to Miami, back to my Miami trip, I had a very important meeting at 10 a.m. 10 a.m. on Saturday. So guess what I did? I blocked it in my calendar to be there at 10 a.m. Then I had another very important meeting I had to be at 6 p.m. So guess what I did? I blocked it into my calendar to be there at 6 p.m. And so by blocking out the time, I knew where I needed to be, when I needed to be there. And so even though I was in Miami, which is a place filled with a lot of distractions and beautiful beaches and things that we could be doing and maybe should be doing or people want us to be doing, I chose to honor my commitment and to be at my appointment at 10 AM and to be at my appointment at 6 PM. I also had client meetings throughout the day that I blocked out time for. And again, I just encourage everybody out there, be the guy who’s at the airport on time and early. Don’t be the guy who, through maybe lack of planning or a series of poor life choices, who always finds yourself perpetually late to the airport, sprinting through the airport security line, trying to rush your way through and making everybody else’s life stressful due to your failure to plan. to plant. I’m Jerry from Jerry’s Landscape. We do irrigation, tree removal, landscaping. We pretty much do it all. You know, I can landscape the heck out of a property. That’s never really been a game-changer for me. This side of the dash here, this is all the invoices. This side of the dash is going to be expenses. Then I’ve got any miscellaneous receipts or anything like that that goes in the back seat. Then of course anything tax related, you know, I don’t even know what half that stuff is, but anything from IHRS, that’s going to go right here on the passenger side floorboard. I’ve even got a place for customer complaints Right right out here I’m kidding. Actually, it’s not really the best to even open the windows at all Blow everything around is it a perfect system? No, I can’t use it a frost in my truck which sucks You know having passengers that doesn’t always work out so well. But it’s a small price to pay. We’re meticulous. Every transaction matters. Period. Okay, I mean the system that’s what I love about it. It’s virtually foolproof. Oh. Oh yeah, Thrive Nation on today’s show we are interviewing the man, the myth and the legend, the best selling co-author of eight books. He’s a leadership expert, a sought after speaker, he’s the man with the plan and he’s on today’s show. He’s a business leader. Ladies and gentlemen, it’s Kevin Freiberg! Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men. Eight kids. Co-created by two different women. Thirteen multi-million dollar businesses. Ladies and gentlemen, welcome to the Thriving Time Show. Now, three, two, one, here we go! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. Yes, yes, yes, and yes! DriveNation, on today’s show, we are interviewing the legendary, best-selling author, the incredible, the wonderful, the one and only, Mr. Kevin Freiberg. Kevin, how are you, sir? Doing great, Clay, and yourself? Today has been a great day. Today has been a… Every day, I think, as an entrepreneur is an adventure, but we had a lot of wins here, a lot of exciting wins in the Thrive Nation, and you being the pinnacle of the wins, my friend. So thank you for investing part of your time. Thank you. You’re too kind. Well, for those of us out there that aren’t familiar, you do these deep dives into what makes organizations and companies successful that are epic. You and your wife work on these books together. I just want to ask you, when did it occur to you or when did it occur to your wife that you two would team up to become full-time non-fiction business authors? Well, I think a long, long time ago, I hate to say it that way, but I had a passion for being in the speaking business and realized that I didn’t want to just be a motivational speaker. I wanted to do something that had depth and deep background research. Started that and we launched it with a book called Nuts and we just got so busy right away that Jackie left her role at the university and came to work with me. We’ve been doing it really ever since. She just makes me better, so I’m glad she made that choice. When you wrote the book, Nuts, the Southwest Airlines Crazy Recipe for Business and Personal Success, that was I believe in 1997, I believe. And I had just started my first company called DJConnection.com in 1999. And my uncle, John Toon, flew. He was a pilot. He retired a pilot for Southwest Airlines. He was a Navy pilot. And then right after the Navy, went to fly for Southwest. And I saw a book on his shelf, and I thought, I’ve got to read this book. And so as I was reading the book nuts, it blew me away how much access you had to Southwest, and it was so actionable. And I implemented a lot of things I learned in that book. What inspired you to first study Southwest Airlines and to write such an epic deep dive book? You know, you’re insightful in that you realize we had some unprecedented access in that book. As you know, we just lost Herb Kelleher on January 3rd of this year, the founder of Southwest Airlines. Probably no more, there’s no person in the world right now that Jackie and I would say has had a bigger influence on our careers, on our thinking about business and about life really than Herb. And it all started with, I was traveling in and out of Texas from Albuquerque with a Spanish boot manufacturer trying to establish a distribution company here in the U.S. and I flew on Southwest and I knew I was going to go to graduate school and study business and communication. Long story short, I met a flight attendant who said, ìWell, you need to come down to our company and meet Herbie.î And Iím going, ìWho the heck is Herbie? And the more she began to describe the company, the culture, and certainly the personality of Herb Kelleher, I just said, well, I have to go down and see him. And that’s what started it all. It culminated in a doctoral dissertation back in 1987 for me, and four years later, Jackie wrote another one on a broader perspective of the company, but by the time we got to NUTS, we had written two doctoral dissertations and knew them pretty well. We’re just forever grateful that they gave a couple of Greenhorn authors an opportunity. Well, what I’d like to do, because you had such a deep dive access, such an all-access pass into the company, I would love to see if you could break down three Herb Keller notable quotables for me, ones that I have in my office here. First one, Herb Keller talked about, and I’m quoting Herb, he said, treat your employees like customers. Could you explain to the Thrive Nation what that means? Yeah, you know, early on, I actually cornered Herb one day, like you could ever corner him, right? But I cornered him and I said, Herb, who comes first, really, in your mind? The employees or the customers? He didn’t blink an eye. He just said, it’s always our employees because if you treat your employees right and you treat them like the internal customers that they are and give them the same kind of deference and honor and treat them with the same kind of dignity that you would a customer, they’re going to take care of your customers. Guess what? When they do that, shareholders become pretty happy. So he looked at it in a hierarchy of employees, customers, and shareholders, and I think he got that right. Now Herb also went on to say, he says, you don’t hire for skills, you hire for attitude. You can always teach skills. That really impacted my business, DJConnection.com. Helped us grow and scale the company before I sold it. Can you talk about what that means, don’t hire for skills, and train for attitude. Yeah, you know, in that case, you can train people to be a gate agent. You can train people through type ratings to fly a 737 and everything in between, to fix them, be a mechanic, be a res agent. But what you can’t train is the character and the raw personality that someone brings to the business. As you probably know, there are people who multiply, there are people who add, there are people who divide, and there are people who subtract. True, true. And they want entrepreneurial people who are gonna multiply and add to the culture, because culture is their secret weapon. And it’s their secret weapon because it’s hard to replicate, right? We can fly 737s, we can reverse engineer your training process for flight attendants and copy that, but what you can’t copy is the spirit of the joint, the personality of the company and that comes from the kind of people that you bring into the family. So there, Clay, I will tell you, this is statistically true. It’s easier to get into Harvard and Yale than it is to get into Southwest Airlines because they have so many people applying and when you build a what Jackie and I call a branded culture a culture a company where the culture is as famous as the products and services Services that you sell when you have an opportunity to cherry pick, right? Because you have more people knocking on the door than you can let in, and you can afford to be incredibly selective. And that’s what keeps the culture pure. My uncle, who worked for Southwest Airlines as a pilot, he told me that Southwest Airlines, they have the three, these three moves they do. And I said, what are the three moves? He said, if you work at Southwest, you’re funny, or you at least appreciate humor. You like to get stuff done and you want to help lower costs. Could you talk about that? I mean, when they interview people, how do they find these funny, upbeat people that want to lower costs? Well, you know, they start with a psychological contract in the interviewing process, which I think is just the right kind of crazy, if you will. And it goes like this, if you’re interviewing, they would say something to the effect of, play, if you want to come to work here, you are never going to have enough resources to do what we’re going to ask you to do. But that’s who we are. We’re innovators, we’re pioneers, and we take great pride and wear as a badge of honor doing more with less, finding a way to get great things done with limited resources. Now if you don’t like that, no sweat. We will always love you as a customer, you just may not be a fit as an employee. But if that kind of thing turns you on, then you may be a fit for us. And it’s just one way that they can begin to determine, you know, people react to that kind of statement, right? They can start to determine whether or not you have the kind of entrepreneurial spirit that’s going to add value to the company. Well, Kevin, I want to tell you specifically how you impacted my business because I know you wrote this book in 1997 and I sold the company, DJ Connection, in 2007. We grew it to be America’s largest wedding entertainment company. DJs and entertainment sound lights for weddings. So here are the four ways you impacted me because I know you never get a chance to hear this from people who implement your book. But one, you wrote about how Southwest only flies 737s. So I switched to where every system was the same, and it dramatically decreased my maintenance costs. It was awesome. Merit-based pay. Paying people based upon what they do, not based on what they say they’re going to do. So I implemented merit-based pay. Southwest went ticketless. And I thought, how can I go ticketless? I know what I’ll do. I’ll email people receipts, but I’m not going to invoice. Back in the day, the wedding industry, you would invoice the mother of the bride. They would mail you a check. It was this whole process of collecting the checks. And I went ticketless, so to speak. And then the funny overhead announcements. I thought to myself, I need to make our company funny. So we did funny on hold music, funny presentations, and it all worked. So I just want to tell you thank you so much, man, for writing that book. Well thank you for taking it seriously and doing something with it and implementing it. That’s, you know, a lot of people read business books for insult and they don’t do anything with it. It sounds like you got tremendous traction and that’s because you executed it. That book was worth thousands, and I believe I bought the book early this was like I want to say pre-amazonian for me I think I bought this like at Barnes and Noble so I probably if I paid if I bought the book for $25 did you make about a dollar on that or how many that probably oh yeah well I hate to tell you but yeah that’s about right you don’t make a lot of money on a book you have to sell a lot of them you make your money elsewhere. But you know what? We write to have an impact and your music to my ears because you’re the kind of person that we love to hear from. We want to have an impact. We don’t write for our egos or our self-aggrandizement. We really want to deep dive into these companies to say, you know, if we can move the needle for even just a few people in the lifetime legacy, you know, that’s okay. I want to ask you this because the way you write, the way you wrote that book and the way you’ve written your subsequent books is very well researched. What is your process like for researching and preparing to write a book? What does it look like? Walk us through a few of the steps. I just let my wife write them and I’ve added a few words and take credit. There we go! That is the tip! Holy cow! That is the tip! There it is! I’m being facetious, but she plays such a critical role. I think that what differentiates our books maybe from others is we don’t write about anybody that we have not been in, lifted up the hood, pressed the flesh, and really gone deep into the company and been there. This may be a little bit of an aside, but I just attended a lecture by probably the best journalist of our time right now, Bob Woodward. He made a comment in his lecture, he said, ìYou know, one of the keys to investigative journalism is youíve got to show up. We do so much of our work now via the Internet, text and whatnot. He said, there is just no substitute for looking someone in the eye, seeing the emotion in their face, listening to the tone of their voice, watching how other people react to them when you’re on site, in person. And so part of our process has always been to show up and say, we’re not going to write about people that we’ve just researched on Google or whatever. We have to be there and known. And we’ve turned down a lot of books, frankly, over a 20-year period. We just turned down one from a major company just because it just didn’t feel like it was going to be a fit. So part of it is show up. Part of it is you have to get some kind of sense that this company is living a message that you’re passionate about and want to portray out there because, Clay, I’ll tell you, it’s pretty lonely when you’re sitting in your office looking at a blank computer screen that you had to turn into a chapter and then into 14 more chapters. So you better be passionate about what you’re writing about or it’s just not going to come across. So that’s where we start. We start there and then it’s really kind of an evolutionary process to say, OK, what are some of the major themes that are unfolding from this deep background research? And how do we start to craft that into a framework for a book? Where do you write your books? Do you have a man cave? Does your wife have a woman cave? Are you in a cabin? Are you on a boat? Where do you like to write your books? Jackie and I both write in our offices and on airplanes, I would say are the two primary places. You know, it’s interesting, I get more work done on airplanes probably than I do anywhere else, because I can just put the headphones on and put my nose to the grindstone, and you’re not interrupted by phone calls and emails and all those other things that happen to all of us during the course of the day. So we write on airplanes and we write in our offices just because we have at our fingertips a library of probably 3,000 books that we can look at, pull from, and be inspired by. Do you work out of your house or do you have an office that is separate from your home? Not always. We tried working out of our house for a while and just said, ìIím not sure why we are doing that. Our work is outside, even our speaking work, we’re traveling to the client. Long story short, we found a home that had a couple of offices already in it in a beautiful part of San Diego, and that’s what we did. We bought the home based on the offices. That’s awesome. I think that’s an insight. I think there’s a lot of aspiring authors that listen to our show who want to know. They’re curious about where these great literary works come from. Now on page 14 of the book Nuts, I have some things I highlighted there. You wrote, or maybe Jackie wrote, you took the credit for, somebody wrote, Southwest Airlines was the brainchild of Rollin King, a San Antonio entrepreneur who owned a small computer air service and his banker John Parker. Parker had complained to King that it was inconvenient and expensive to travel between Houston, Dallas, and San Antonio, and suggested starting an interstate airline. That right there, I did not know that when I read that. I’d love for you to share more about this story and why these two guys went from just having a conversation about, we should start an airline, to why they actually did it. Yeah, Rollin had the idea, Herb was a very young at the time, brilliant attorney, he had grown up in New York but moved to Texas, and they just said this is a market that isn’t being served and I think it emanated from both of their egalitarian spirits. It was like in those days flying was an elite thing, it was for the people that were wealthy for the most part and they said, ìWhat if we go left on red here and fill a part of the market that isnít being filled?î What your listeners today may not understand is that Herc Kelleher and Corporate, after they had the famous discussion where they drew a triangle on the napkin, which was their first route structure between San Antonio, Dallas, and Houston. Herb was 36 and incorporated Southwest Airlines. And for the next five years, they had 143 judicial and administrative proceedings all the way to the U.S. Supreme Court because three major carriers, Braniff Continental and Texas International, colluded to keep this little upstart from ever getting off the ground. And the more they fought, the harder Kelleher dug in. And it was an affront to his spirit, of his egalitarian spirit. It was an affront to democratizing the skies. And if they’d have just left him alone, I’m pretty sure that the Southwest would have just bled money and gone away. But what they did was they confronted Herb Kelleher’s fierce competitiveness and sense of idealism. And then Southwest Airlines was born. What’s very interesting is those three carriers are gone today, and Southwest is the most successful airline in the world. I am glad they’re gone, too. They were not fun to fly on. Now I will say this because I mean this sincerely. I grew up in Oklahoma and I moved to Minnesota about the age of 12. And I remember saving up all my money, all my money Kevin, when I was 13 years old to fly from Minnesota back to Tulsa to visit my friends. And the tickets then were more than they are now. True story. I have a big appreciation for Southwest because they have dramatically lowered the cost of traveling everywhere. I mean, the prices of flying are so low now. I mean, it used to be something that only the elite could do, and now it’s very, very affordable. Could you share with, from your perspective, looking at it and looking at all the data and spending years researching it, about the impact you think Southwest has made on just the mobility of the average American and lowering the costs of flying? Yeah, it’s one of the things that totally impressed us early on with them. They have really taken that whole cost structure, low cost to create low fares, and made it a cause, a noble, heroic cause. They would call it the business of freedom. And I’ll tell you what that looks like. When we were doing the research for this, we had a 20 something year old ramp agent, probably didn’t have more than a high school education, I don’t remember exactly, but he said, Kevin, we don’t have statistical significance on this. He’s looking at the researcher, right? He says, we don’t have statistical significance on this. But I can tell you on average that about one out of every seven or eight of these little Disney pull-along bags that we put on a belt loader and load into the belly of the airplane comes from a child in a broken home. And if we don’t put these bags on the airplane on time, and we don’t turn this airplane back in those days, it was 10 minutes, now it’s more like 25. If we don’t turn this airplane on time, that means that we’re going to have to put more airplanes in the system, which means we’re going to have to find the money to pay for those airplanes, which is going to come out of ticket increases, the cost in tickets, and that little boy or little girl is not going to be able to fly between mom and dad, who’s geographically separated, and that’s That’s an affront to the business of freedom. I thought, my gosh, if a 20-year-old ramp agent gets it at that level and they create a critical mass of employees who understand the movement and the cause behind the movement, that is their secret sauce. That’s a very powerful concept. The 10-minute turn, one, to get it on a deep, passionate level. That’s one thing. That’s getting a 20-year-old employee to be engaged. I mean, according to Gallup, they say, what, 67% of American employees are not engaged at work. You’ve seen the research. So to get somebody 20 years old to be engaged, that’s powerful. But then to pull it off, can you explain how the 10-minute turn, I don’t think maybe some of the listeners are familiar with that terminology, can you explain about the 10-minute turn and then why today, ultimately, is a 25-minute turn? Yeah, as I said, all these judicial and administrative proceedings all the way to the U.S. Supreme Court let the company dry. They had $143 in the bank. And Herb Teller, who was the lawyer at the time, said to the board, ìLetís go one more round with these SOBs. Iíll do the legal work pro bono because weíre not going to let them get by with this. Well, Lamar Mews, who was the CEO at the time, they were flying four Boeing 737s, and Lamar figured out that if they could sell one of those for an $800,000 profit, it would keep the cash flow going for a few weeks. And so they went out and did that. They sold the airplane, and now they had three 737s, but they went out to their ground crews and they said, guess what? We’re going to maintain the same schedule with three airplanes that we did with four. Oh, yeah. And everybody said, how are we going to do that? They said, well, you’re going to have to figure out how to turn an airplane in ten minutes. The average turn time for an airplane in that time frame in that day was 45 minutes. So plane lands, the plane lands, and you’ve got to refill it. The plane lands, clean it, refuel it, the whole thing, and maintenance check it in 10 minutes? That’s right. Everybody, the person that takes care of the lab, the provisioning, the fuelers, the gate agents who board and deplane passengers, the people that drive the tugs, all that happens, comes into the plane, happens simultaneously. And so they said, yeah, figure out how to turn an airplane in 10 minutes. And everybody said, how are you going to do that? And they said, we don’t know, but we know you’re going to figure it out because if you don’t, we’re going to fire you. And this was in the good old boy days of airlines. They said, if you don’t figure it out, we’re going to fire you and get somebody else in here that can figure it out. But where would you go if you wanted to figure out how to turn an airplane with all that activity in 10 minutes. They went to, they drew inspiration from the pit cruise at Indy. Because what happens at the pit cruise in Indy is the driver comes in, hits a mark, right? And who comes in? The pneumatic wrench person that pops the tires, the Gatorade person who sticks it in the window, the windshield wiper, the people who jack up the car. Boom, boom, boom. It happens in 6.2 seconds and they’re out of that pit and on and the races are won in the pit, not on the track. And so Southwest said, man, if we can station an airplane to hit its mark, the chocks, you know, that hold the wheels on time and all these people can come in simultaneously, the lab, the gate, the fueler, boom, boom, boom, we can turn an airplane in 10 minutes. And that gave birth to the 10-minute turn, which was just a phenomenal innovation at that point in time in the industry. Which by the way gave birth to the DJ Connection 15-minute turn. We had all of our disc jockeys, up to 80 per weekend, loading up their equipment every 15 minutes. I couldn’t get down to 10 because, hey, these guys were just flying airplanes. I’m loading out DJs, right? It’s much more complicated. I’m a DJ. I seriously, I got down to a 15-minute turn. You really did take this to task, man. That’s awesome. No, I did. I implemented everything in the book. Everything. Yeah, the competition for the funniest announcements. We had a competition for the best. The bride who reviewed our DJ as being the funniest guy. I mean, we took the whole, I mean, this was like, this book, I have so many notes. Someday when you come to Tulsa on your next tourist visit to see our sod farms, I will show you the copy of your book that I have desecrated it or edited it or taken so many notes in that book that really it’s kind of unethical what I’ve done to your book. But it helped me so much. It was awesome. We’re going to send you a gold medal for the best implementation of NUTS. I’ve never heard anybody take it to a task like that. Oh, you’re going to love this. At some point you’ve got to come and tell us. I will show it to you. It is the best. The entire company, DJConnection.com, that I no longer own, it’s in all these different cities, probably 75% of it was stolen from that book. Now check this out. In your book, you talked about how the company spent half of their budget, half of their $700,000 budget in the first month. And so they needed to create word of mouth that would really take off. So what I did was after the bride’s wedding, it was highly illegal by the way, Kevin, but But I would send the brides a copy of all the songs I played at their wedding on a CD with an Outback gift certificate that I worked out via trade-out. And I took a photo from the photographer and I put it on the CD. So after your wedding, you get back and you’ve got a $40 gift certificate and a CD of all your music. And brides just would refer me to everybody and it was awesome. Because my wife and I had three jobs. We were working at Target, Applebee’s, and DirecTV. I worked at Applebee’s, Target, and DirecTV. Vanessa’s working at Office Depot and Oral Roberts University, and we turned off the air conditioning to afford advertisement. So I read this, I was like, how’s he gonna do it? How’s he gonna do it? Can you explain how Southwest did this? What kind of outrageous stuff did they do to get people talking? Well, one of the big things they did was, you know, I think it was they had a $19 fare between these three cities, and the major carriers, Brand of Continental, Texas International, all came in and said, ìWeíre going to do it for $15,î thinking that they could create a price war and push them right out of the market. Southwest knew that they had a lot of business travelers flying that were on an expense account, right? Right. So they said, no, buy the ticket from us for $19, but we’ll give you a fifth of whiskey or vodka or whatever your libation of choice is free with your ticket. Well, all these guys are on expense accounts, right? So they’re just going to expense the $19 to their expense budget and go home with a bottle of whiskey. And for, I think, 45 days or thereabouts, Southwest Airlines was the largest liquor distributor in the state of Texas. But like you, it created that, you know, if they had the internet in those days and social media, it would have gone viral in a nanosecond. And it went viral anyway because everybody got excited about it. So that is such a hoot. Talk to me about the outfits worn by the early flight attendants because those were also quite a controversy. Well they would. Today this would just never fly. It would be considered sexist and they’d probably be eaten alive for it. But in those days they had flight attendants that wore hot pants and they hired pretty attractive people. as we talked about hiring for attitude, people with a personality, big personality. And so I think people got on the airplanes and they said, man, these guys are different. You know, most of these other airlines are stuffy and they’re sterile and it’s no fun and it’s all business and these guys are like fun and wearing hot pants, wearing casual wear. And they just, you know, when you get on an airplane like that, it relaxes the whole environment for you. And people who travel a lot, right? I mean, we’re on airplanes every week. We get work done, but let me tell you, it’s a stuffy environment on most airlines. And if you can get on and somebody can say, we want to take the edge off for you, man. We want you to have fun on this flight. Well, who are you going to fly? stuff you want, the airline that sings their safety announcements. I think that was all born in those early days when they allowed flight attendants to wear hot pinks. Now, in your book, if you’re out there at Thrive Nation and you do not invest the $25 to buy a copy of this on Amazon.com, Andrew, buy another one right now as a thank you gift here. Buy another one. Andrew’s going to buy another one right now as we’re doing this show. Andrew, are you buying the book there? Are you getting it right now? I’m buying the book. Okay. If you’re out there listening today and you buy this book and you implement even one fiftieth of what is in this book, I promise you it can dramatically enhance your book. You could have sat there and said, Kevin, I wrote that book. Things are good. I’m just going to sit back in a hammock and just… But no, you moved on, and you guys have written some unbelievable books. I would like for you to kind of steer the conversation for a moment. Of the books that you’ve been writing recently, can you kind of walk us through the books you’ve written since then? And kind of… Most of our listeners are entrepreneurial. They own a business. So the average listener owns a company. What are some of the books you’ve written that you would recommend our listeners check out and why? Thank you for asking. Southwest kind of ruined us, I will tell you, because they tell their own stories so well that we just documented it. But what it did for us is it created a paradigm, if you will, or I think a research agenda that said we want to go after companies that are doing things in the marketplace that everybody else’s can’t be done. So really cool renegade companies that are winning when everybody else thinks there’s no way you can do that. So that’s the theme that rolls through all of our eight books. We’ve written a book called Guts that highlights a whole lot of companies similar to Southwest Airlines, one of which is GSD&M, Southwest Ad Agency, who is every bit as creative and renegade like Southwest. That’s a collage of a number of companies. He rose forward, we wrote a book called Manovation about a company in India that built a car for US $2,500. The cause of the car was, if you travel in India and many of the third world countries, you’ll find that families of four, five and six ride the same motorcycle and the same motor scooter and 100,000 people die every year on two wheelers in India alone. And Ratan Tata, one of the great industrialists, one of the great entrepreneurs of India said, ìWhat if we could build a safe, affordable car for just slightly more than the cost of that motorcycle?î Get out of here. And no one thought they could do it. No one thought. Everybody said, ìIt will be an apology car. It will be a piece of crap. Youíll never get it done.î All the US and global auto CEOs kind of laughed at this project. And long story short, they developed the Tata Nano. It’s a five-seater. Jack and I have driven it on their test track in India. And it sold initially for $2,300 US dollars, got 55 miles to the gallon. Really? And was really an incredible story. The car has since not done very well. So I want to be honest with your listeners. And it has not done well for a variety of reasons that we probably don’t have time to unpack right now, but it was still an incredible engineering feat. So Nanovation talks about that. And then racing forward, I’ll just give you one other. Our most recent book has been with our dear friend Bruce Bochy, who won three World Championships managing the San Francisco Giants, and he is as herb-like as any leader we have met. He cares about his players, doesn’t see them as just tradable commodities, and took a roster that on paper really could not compete with some of the other major league baseball teams Dodgers and the Boston Red Sox and the Yankees and won three world championships in five years. It really is not a book about baseball as much as it is a book about business and team chemistry and how do you get a team to gel because he’s a master at it. That’s a little bit about what we’ve been up to over the last 20 years. Now, there’s another book that you wrote that I have stolen even more ideas out of. In this book, I think you can buy this book, Andrew, again on Amazon. We can buy this book for $20 right now. If you implement even one thing in the book… Do I need to send Andrew a check? No, I’m just… Listen, our listeners, I’m not going to go as far as to say that, hey, if you’re listening today and you’re not a knucklehead, you should buy this book. But I am going to say, I would strongly suggest you go without three Starbucks beverages and purchase this next book, Cause. This book, Cause. Tom’s Shoes, Lululemon, Virgin, Southwest Airlines. Can you explain to the listeners what this book is all about? It does a deep dive case study on so many great companies, but what’s this book about at its core? Again, we went deep and broad with a client group. They are the fastest, most successful growing insurance company in the nation today. You think, insurance, man, is there anything more boring than insurance? Insurance is kind of like a root canal. You know it’s necessary, you need it, but nobody wants it, right? These guys have just done an incredible thing, but the premise of the book, and I think this is true for all of the entrepreneurs that are listening to your show and follow you, if we can, every business we think can be driven by a cause if you dig deep enough to find it. In Southwest’s case, it was the business of freedom. If you can find that cause and get people caught up in it, what follows is a movement. And here’s the thing about movements. People opt in to movements. They don’t have to be hornswoggled, they don’t have to be hogtied, you don’t have to put them in a headlock and get them to quote unquote buy in. They’re already in because their personal values so identify with the values that are driving the cause and ultimately creating the movement. So the question we ask in that book is what if you stop talking about your company as a business and a corporation, what if you could talk about it as a full-blown noble heroic cause that drew people in, opted people into a movement. Think of the competitive advantage of that. You quoted earlier the Gallup statistics. Seventy-five percent of the workforce is either disengaged or actively disengaged, which means they’re sabotaging what’s going on in the business. So our view, Jackie’s and mine, is that over all these years, we really haven’t cracked the code on engagement because the engagement statistics have not really changed in 20 years since Gallup started doing that survey. And I’m not here to tell you that we think we have the silver bullet, but we think it is a silver bullet, and that is when you lay your head on a pillow at the end of the day, don’t you want to know that you moved the needle? Don’t you want to know that you made a contribution to your business? Don’t you want to know that you did something in your work that made the world better? And that might sound like Pollyanna and idealism and apple pie to your listeners, but if you really talk to people, that’s what they want in work. They want meaning, they want significance, they want to lay their head on the pillow and know they moved the needle. Our answer to that is in the book, Cause, is figure out what your cause is. Find a cause that’s worth devoting all the resources of your company too. And people will opt in to a movement and you can kick ass and take names. You know at Elephant in the Room, our men’s grooming lounge, it’s like a country club meets men’s hair. Every time that we cut someone’s hair for the first time, it’s a membership model. So the first time you come in, the haircut, it’s paraffin hand dip, hot towel treatment. People love it. We have four locations. We’re about ready to open up our fifth one. This is seven years into business. But your first haircut is a dollar. And we donate that dollar to a company called, an organization called Compassion International that feeds kids in poor countries and provides them. It’s a wonderful organization. It’s education and food and nourishment and clothing. And then one of the other businesses that we’re involved in from a consultant level is a company called Oxifresh. And Oxifresh is the world’s greenest carpet cleaner. But what John, the founder of Oxifresh decided to do, we discussed it quite a bit, was to every time that you schedule online, as opposed to calling in, they make a donation to Water.org, the organization that’s represented by Matt Damon that drills wells in third world countries. And as a consultancy, I encourage every single business owner I work with, I say, find a give back, find a cause that matters more than just profits, because at the end of the day, what you said is 100% correct out there. I think a lot of our listeners out there are on the fence. They’re going, okay, do I pick up cause? Do I buy Bojiball? Do I buy nuts? I mean, I might say, you should buy all of them and never go to Starbucks for the next month. But somebody says, I’m on a budget and I still need my caffeine, I would say, get instant coffee, get the off-brand it’s okay but someone says no seriously I’m down to my last $25 I’d say turn off the cable but if they were down if they choose one book to buy one but one of your books to purchase to check out what in your mind is the book that all the listeners should check out well that’s a hard thanks for asking the tough question because you devote your life to all of these, but I think I’d have to land where you did. The book that probably has meant the most to us in terms of our philosophy and what we believe, because we think we’re all wired for it, we think we’re created in the image of a creator who’s adventurous and entrepreneurial and innovative and we’re wired for significance, we’re wired for meaning. If you can help people find that cause and build that movement, then you are doing something great, not only for your business and for your employees, but great for the world in which you operate. I would land on cause. Final two questions I have here for you. You are a guy that comes across as very well-read, as your books have done well, and your speaking has done well, and your businesses have taken off. How do you organize? How do you stay on top of it? How do you organize the first four hours of a typical day, and what time do you wake up? We’re usually up by 5.30, I would say. I’ve got a son that commutes 40 minutes to school. We split our time between San Diego and Sundance, and we’re at Sundance during the school year because our son goes to high school 40 minutes away. So we’re usually up getting him out the door. My day begins with reading and prayer. I just… It’s just where I am. I just believe that we’ve been given gifts and talents, and so I start my day by just kind of consecrating it to God and saying, I’d like to just get in sync with you, Agenda, and what you’re doing, where you’re going, and help me figure out what that is. So that’s my first hour or 90 minutes of the day, and then usually we’re either on an airplane going somewhere or we’re hunkered down trying to work on the next project. We write a column for Forbes now, and so that’s a big deal for us. So I would just tell you that most of our day is spent writing and I’m married to a workoutaholic and so somewhere in that day I find a good workout because if I don’t, I’ll never keep up with her. Yeah, your wife stays super fit by the way. That’s unbelievable. Does she eat a diet that consists of just kale and then kale? Well, you know, the Sundance Institute did a film last year in January, and they had the world’s strongest man, the top cyclist, a 39-year-old cyclist who was kicking the butts of every 19 and 20-something, a couple of football players, all these world-class athletes, and the thing they all had in common was they’d gone from carnivore diet to vegetarian to vegan, and my wife became a vegan. And I’ll tell you, it’s been a pain in the butt to go to a restaurant with her because not all restaurants are vegan-friendly, but she does eat pretty healthy. Now I will tell you that that has not bled over into my diet. I’m still a pretty normal guy. Okay, so you try to eat healthy, but you’re not vegan at this point. No, I’m not. And she’s not evangelistic about it. It works for her. But we are people who take care of ourselves because we’d like to be productive for as long as possible. I have no interest in retiring. I would like to, if I could die on a stage somewhere imparting some pieces of wisdom to people and just stick it straight into the wall, I’d be good. I think we’re here to be used and use our gifts and talents, so that’s what I want to do. But to do that, you’ve kind of got to stay healthy, right? Or try to, at least. Now, my final question for you that I’m very curious about is, we’ve interviewed the founder of Ritz-Carlton and Lee Cockerell, who managed Walt Disney World for years, and then Wolfgang Puck. Just so many big names. All of you have these little idiosyncrasies that you do. They’re kind of superpowers, you know, kind of things that you do that no one else does that are kind of, you know, a little bit interesting. You know, like I wear the same clothes every day, the same outfit every single day. You know, and people go, why do you do that? Can I ask you, do you have like an idiosyncrasy that you could share or an interesting belief you have or maybe something you don’t do that everybody else does? Well, man, I don’t want to steal from you, but I learned a long time ago that when you travel as much as we do and you’re in front of as many people as we are, you can just simplify things. I have a signature shirt I wear to go speak in, and I’ve got about four different, five different versions of that shirt, but that is my attire. I don’t make it up a lot because it simplifies my life, and I don’t have to, you know, when you’re thinking about trying to bring a message to people and you want to touch their hearts and get in their heads, I just don’t have time to be thinking about, well, is my attire right and I dressed accordingly, so I just kind of picked a signature attire and that’s what I do. I’m kind of boring in that respect. Well, on this audio-only podcast, I can just say on behalf of the Thrive Nation, you are looking beautiful. Thank you. Well, I’m not sure with all the great people you’ve had on this show, I feel pretty honored that we got thrown in the mix. I don’t feel worthy, but I feel honored. So thank you for all the people that we’ve been interviewed by and get on the radio and podcast with. Man, you are a shaker and mover, and I love that about what you’re doing. Your listeners are fortunate to have you. Well, thank you so much, my friend. I hope you have a great day. Thanks for having me. Great talking to you. If you are out there today and you learned a few things during today’s show, I would encourage you to put them into practice as soon as possible. Take these ideas, catch these ideas, write them down and figure out how you can implement them in your company. One big idea, the simplification of everything. You know, at Southwest Airlines, they only fly and maintain and service 737 Boeing jets. Think about that. They only work with one kind of aircraft. And if you read the book NUTS, it explains to you in that book with great detail why that’s a competitive advantage for them. They’ve also simplified their business model by getting rid of assigned seats. So they no longer have to mess with that. It allows them to be more efficient. They’ve also differentiated themselves in the marketplace by not charging you to load your bags. They have merit-based pay in place. There’s so many things that Southwest Airlines does right, and I would encourage everybody out there to have a copy of the book, Nuts, or to at least implement the following two action items. Simplify, simplify, and simplify. Ask yourself, how can you simplify your business model? Because simplicity scales and complexity fails. And two, introduce merit-based pay, merit-based pay into your company in some capacity. Don’t pay people based upon what they say they’re going to do, pay people based upon their actual performance and you will find that your company will grow. Now, without any further ado, three, two, one, boom. Hello, I’m Wes Carter. I’m one of the shareholders at Winters and King. My favorite thing that Thrive has helped me accomplish here in our firm is thinking a little bit outside the box. They do SEO, they do printing, they help us with a lot of things from the day-to-day marketing for the firm, but they also help us think of things that as attorneys we probably wouldn’t normally think of that help us market our services to our clients. One of the things I love about working with Thrive is that they make it enjoyable to actually do work with them. It’s not dry. It’s usually fun. But it’s always very enjoyable and practical. They give me things and ideas that I can put into place. It’s not just some theoretical spiel that they give me. We get practical steps that we work on together to do my job better. So me personally, I would easily recommend Thrive 15 services to my friends, my families. I recommend them to my clients. I think they do a good job. They’re passionate. They care about their clients. And I think it’s actually a valuable service they provide to people that are in the business world. My name is Jeff Thomas. I’m originally from Atlanta, Georgia. It’s all about getting to the grindstones. It is about putting the, it’s one thing to have a specific vision or a dream, but knowledge without application isn’t knowledge at all. It’s a, that’s nothing. Working for Clay is very upbeat and not tired, not sluggish, not complaining, not whining. They don’t have anything to do with those types of characteristics. It’s all about getting to the grind and having fun while you do it. I haven’t actually been to any conferences in the past, but what I will say from what I’ve seen on YouTube and what from other friends have told me is this isn’t like a motivational kind of thing, such as, you know, hoo-hoo, rah-rah, it gets you motivated. But it’s like practical steps that if you do take them, which most people aren’t willing to do, then you will grow, and you will achieve the specific things that you want. Well, for one thing, I will say that this isn’t necessarily for everyone. So if you’re not willing to work, this isn’t for you. But I will say that if you are willing to work, and you’re just getting started, but you have actually taken a step in that direction, then this will actually help you grow further exponentially than you could ever imagine. My name is Taylor Hall. I’m the general manager of the Tulsa Oilers professional hockey team. Our goal every night here at the BLK Center is to try to fill the seats with lots of people and create an exciting environment so when somebody comes to a game, they want to come back. Working with Clay and the staff at Thrive, they’ve really helped us in many, many ways. Website and graphic design and video production and a lot of things that go along. And a lot of businesses, including ours, doesn’t have a staff or a full-time videographer or graphic designer. But the biggest thing that we noticed was the needle mover. More sales, more attendance, more successes in business. We had a record year last season working with Clay for the first time. Our average attendance is higher than it’s ever been. So there’s a lot of really cool things that we did and they worked. That’s the nice thing about working with Clay and the team over there. It’s just not one person, you get the entire team. If you need video design and editing and production, they’ve got that. If you need graphic design, if you need some coaching, your sales people and call scripts, PR, they offer all that. Clay was instrumental in helping guiding us and getting us on the right track track so that we could really raise the bar and become ultra successful. So it’s been an amazing experience for us. My name is Kaitlyn. I own a tumbling gym called Justice Tumbling Companies. Working with Clay is so helpful. It’s being diligent with everything and making sure we execute our goals and really make things happen. It’s fun, it’s tight, it really gets you energized and going. It just makes you really want to work. To get the momentum going, to really just like get that buzz, to really give you the energy to get up and make it happen. I’m Bob D. Lamp. I’m in the charcoal grilling industry. And the name of my business is Grillblazer. How will I apply what I’m learning at this conference and my regular weekly attendance that it’s helping me establish business and get it off the ground. Clay’s presentation style is just blatant disregard for what anybody wants. He just has fun, it’s him, everything that you see is authentically clay. It’s a great deal of fun. Everybody enjoys it. They know when you walk in, they think they’re coming into a carnival, and frankly they are. It’s just great fun. There’s not another conference like it. You just don’t go to a carnival atmosphere and learn like you do here at the Thrive Conference. It’s great. The reason people should attend at least one of these conferences is because it’s common sense. And everybody’s fed an entire line about the way you should run a business, but until you actually experience running a business, which is candidly what you learn here, how to run a business, you don’t know what you’re doing. My name is Tyler Hastings, and this is my wife, Rachel, and our company is Delrick Research out of New Orleans. During our time working with Thrive, we’ve had numerous successes. When we first started, we were working with one physician. We had one research site, and we were seeing on average between 10 and 15 patients a week. Since working with Thrive in the last 18 months, we now have four research sites. We work with over five physicians, and on average we’re now seeing over 60 patients per week. Recently, we’ve been the top enroller worldwide in seven studies, which is just incredible considering where we were two years ago, 18 months ago. Thrive really differs from the other conferences that we’ve been to and the other kind of programs that we’ve been through because they actually really practice what they preach and they implement the same systems and the processes that they teach you about and they give you real life examples that really work for them and show you with the training how to implement that yourself. For example, Tyler and I actually got the opportunity to come out to Tulsa and we were fortunate enough that the Thrive team took us out to some of the businesses that they own and we really got to see in real life, real time, some of the systems and processes and it was just incredible. A real life example of some of the businesses and the things that they’re implementing. Having a coach is important to us. They act as not only an accountability factor, but they’re someone we can talk to on a daily basis as we go through the problems of running a business that inevitably come up. They always understand what we’re going through and they’re always there to help us or guide us through the problems that we experience. The best part of our experience working with Thrive has just been seeing our relationship grow. So at each step as our business grows, you know, they have something else to provide us with. They’ve got the resources, whether it be marketing, graphic design, website development, or even in accounting practices, maybe we need a new insurance policy. They have someone they can connect us with or, you know, they have the direct resource we need to speak with for any of the problems we face. If someone’s thinking about signing up for the coaching program, I would highly recommend that they call in for a free 30-minute coaching session and see exactly what the team can do for you. Just speak with someone, let them know what you’re going through, and I think you’ll find that regardless of what you need, there’s someone there that can help you. Clay’s presentation style is very real and raw. Like, it just gets real down to the bone of it and the real purpose of it. There’s no, like, fluffy vagueness about it, you know? So, he really gets to the point. I’m always reminded about how important it is to be intentional and to really pay attention to how you schedule your time and really honor it. Because whatever gets scheduled gets done. That’s what he said from Lee Copperl. So just constantly hearing that and getting reminded helps me to reinforce that in my own life. It always helps to get an outside perspective. And especially from a guy that’s grown so many multi-million dollar businesses. It doesn’t hurt. My name is Nick Guajardo. I heard about the Thrive Time Show Workshop through Andy Mathren. He is my, Andy Mathren and Larry Montgomery. They’re my bosses at Restore Home Health. So I work with a home health company called Restore Home Health. And my role is pretty much to bring in business. So I was hoping to learn kind of the sales process on top of just kind of the responsibilities and help understand what it looks like on the SEO side and just kind of an all around what it looks like to own a business, because that’s something I want to do in the future for sure. How I would describe the atmosphere here at Thrive is high energy, great professionalism, great people. It’s just it’s a place you definitely want to visit and be at. Plays delivery style, humorous, professional, hilarious. Just he does it, I haven’t seen someone do it better. So he does a great job. Most valuable thing I’ve learned so far, a lot of it has been extremely valuable So but one one thing that was really stuck out to me is the s learning the SEO stuff I mean that is I think things you don’t Really even think about and then you cure it and you think you know it, but you don’t know it So I feel like that was the most valuable. Well, they’re listening on we are missing out on Just what comes down to just bait basic applications to be a business owner. I mean, I feel like it’s like an absolute necessity to come here and learn the ins and outs and maybe come here once or twice if they take good notes, that kind of thing. Why? So just, it’s the experience here and what you can learn, like absolutely. So marketing and SEO seemed like something that would be very scary, but then in the way that Clay and his team described it, it became very clear and concise and something that’s very accessible to any business owner. I’ve learned a lot about marketing at this conference, a lot about business management and HR, really everything, the key components of anybody’s business, they’re going to give you the best tools to be successful at it. So most workshops or conferences can be really boring, really one-note, or they just seem so theatrical that it’s a joke and it’s not even giving you the tools that you need or that you came there for. But here, it’s still high energy, it’s still fun, everything’s to the point, but it’s very professional and, yeah, you’re missing out on easy steps to use in your business that are very accessible and very clear. My name is Abigail McCarter. The best thing I’ve learned so far is definitely like organization, schedule wise, always keeping a to-do list, keeping your calendar organized. I’m kind of all over the place, so it’s just really great all around. This conference is much different than any other conference I’ve gone to, again because it’s fun. A lot of other conferences, it’s like really quiet, really cold, and you just kind of get bored, but this one you’re like always engaged, you’re always learning something, and the staff is amazing. They’re always super helpful. So, it’s just been really great. My name is Clay Mower. We’re a personal training and fitness training facility. Oh, wow. I’m learning a ton. Like this morning so far has been search engine optimization. So, really just the importance of being at the top of Google, how Google works, and why it’s so important to go out and get video reviews, testimonials, and getting Google reviews. And so all those things we can take back and really apply that immediately. So it’s really cool to see not only how to do it, but really the relevance and importance of a long-term strategy of your business. Now, it’s amazing, actually, the way in this morning and yesterday, I was videoing as I was walking in the front entrance. And actually, me, I go to a lot of seminars, I go to a lot of conferences, masterminds. I’ve been doing that since I was like 22 years old, so gosh, almost 20 years now. And this is by far the most entertaining. Not only the content, their content is amazing, but Clay and you guys do a great job of mixing in entertainment, where it’s fun, it’s fresh, it’s lively, you never get bored. I heard a study one time that the reason that children learn so much quicker is because it’s fun, learning is fun, and so obviously play is nailed after. It’s very fun to be here and it keeps you awake, keeps you energized, so have a blast. Yeah, I think any business owner or someone that wants to own a business or considering owning and starting a business should definitely come. I know that I was referred here by friends of mine and clients of mine and I refer to other people. Again, just to understand what it takes to make a business successful, to have a good time, obviously, you know, like I was just saying, have fun. And that works, there’s a lot of people here you can learn from and there’s a lot of breaks you can talk to other people. So I think this is a must-attend for anybody that owns a business or that wants to start a business. My name’s Jamie Fagel, I’m with Jameson Fine Cabinetry. I heard about the conference through Andrew, he’s the coach that I deal with here at The Thrive. The most valuable piece I found even working with Andrew, but it’s been solidified when it came here, was you got to actually do the things that they’re telling you. With no action, you’re not going to get anything from it. I would highly recommend this to almost anybody in business today. I have recommended to some of my other business partners. It’s phenomenal. It’s really something that if you want to start a business, the old way of doing things is gone. This is what you got to do. It’s the only way it’ll work. Hey, this is Charles and Amber Kola. We’re the owners of Kola Fitness. The way we’re able to do that is working with Clay for the last three years. He has really readjusted our thinking and taught us that our business is here to serve us. And by doing that, we’re able to live the lifestyle we want and take off on a random vacation last minute. We had totally planned on being at the conference so wish we could be there and meet all of you. We know you’re having a great time. Yes, Clay in the last three years has helped us build all the necessary systems, checklists, workflows, task lists, time blocks, audits that are always running and the right capable lieutenants to keep track of all that so that you too can get time freedom, financial freedom. And that’s what we have done and Clay has helped us do. We’ve got multiple companies in multiple states and they’re all doing very well, getting ready to go to two more locations in this next year. And Co-op Fitness has a really big future. We’re teaming up with a couple other groups and we should scale the company here shortly. Hopefully we’ll open like 50 locations in the next 10 years. But yeah, we’re on the way. We’re going to probably more than double our company or maybe triple our company in the next eight to nine months And it’s just awesome. God is working in our business and we’re making Jesus and changing lives We’re a strong Christian company that focuses on making Jesus famous and changing lives in the fitness field And this is Charles and hammer Cola. Thank you thrive hit your action items. We love you guys We wish we were there you guys have a wonderful day. Bye. Bye My name is Jennifer Johnson. I’m in the pest control industry and also weed control fertilization. And my business is Platinum Pest and Lawn. Some of the things that, I’ll be able to apply a lot of the things that I’ve learned in our business because this is not my first conference. And so a lot of the things that we learned, we’ve put into place. And now we’re doing the next level of refining the processes for just a different concept. And so it’s getting better and better. Things that were just big processes before, we have the foundation laid, and now we’re able to make it better and better. And I’m hearing different things now that we’ve implemented things, and so we can just make it even better, implement it in our own instance. A play’s presentation and the atmosphere is very exciting and fun. It keeps you awake. It makes it interesting. You have a lot of information, but if it’s not going to be entertaining, your brain is going to tune it out. But Play makes it just entertaining enough that you retain what you learn. Lots of rhyming and catchy things so that you remember stuff. What makes this conference different than other workshops or conferences that I’ve been to is that there’s a lot of people here in my same situation. We’re all, most of us are pretty small businesses wanting to improve, and we want real life information and something that will work and that’s attainable and not just some crazy magic formula, but actual action items that we can implement in our business and actually see a difference. Everyone should attend a Thrive Tide business conference, whether you’re a business owner or not. A, if you’re a business owner, it has practical applications that you can apply to so many different parts of your business. And then you need to come back for more so that you can keep doing more of the wonderful things that you learn. But secondly, I am also a mom with three kids, and a lot of the concepts can actually be applied to home, like getting routines and getting, setting systems at home has just seriously made a huge difference in my life at home. So I’ve been able to improve our business, but I’ve also been able to improve things at home. And so that’s why everyone should come, no matter what your station is in life. My name is Nolan Kuh. I’m originally from San Francisco, California. The industry that is financial services. I’ve learned a ton so far, but what I can best apply from this conference is the opportunity, that hunger to go out there and make a big difference in my district. Blaise’s presentation style is amazing. He’s got an endless amount of energy. It’s contagious. And yeah, by being here, I really do want to go back and be able to face all the adversity that the industry has. Yeah, this conference, the thing that makes it different is that it’s special because it has a unique set of individuals that all share that same energy. I think he picked it as a dragon energy, but yeah, that’s what we do. Everyone should come to multiple, but their first would be very special. Yeah, you’re welcome with a lot of enthusiasm. That’ll last for a long time. My name is Gabriella Cruz. Our business is PTS Electric. My husband is the owner, but I’m involved with that. So we’re an electric company. Well, here at the conference they talk a lot about consistency. And so just staying consistent with different things in the business. And I feel like applying that to our business model will really help us grow. The atmosphere is very positive, uplifting, and it’s very fun and energetic. And so it gets you pumped and it gets you excited, and it encourages you to do big things. I probably how real they are. They tell you up front what you need to do and what’s like a no-go. And some conferences are, they kind of trigger code things, so I like how real they are here. I think it’ll definitely, if you want your business to grow, I think this will be a great experience. And then not only that, it’ll encourage you and inform you on so many things you don’t think about on a daily basis. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool, the people are nice, it’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot, so the humor definitely helps, it breaks it up. But the content is awesome, off the charts, and it’s very interactive, you can raise your hand, it’s not like you’re just listening to the professor speak. You know, the wizard teaches, but the wizard interacts and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. It’s probably worth a couple thousand dollars. So, you’re missing the thought process of someone who’s already started like nine profitable businesses. So, not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches. Getting in the thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where they upsold, where it was great information and then they upsold us like half the conference and I don’t want to like bang my head into a wall and she’s like banging her head into the chair in front of her. Like it’s good information but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for and that’s not here. There’s no upsells or anything, so that’s awesome. I hate that. Oh, it makes me angry. So, glad that’s not happening. So the cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. The information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get, that you’re going to leave with, is just absolutely worth the price of a little bit of money and a few days worth of your time. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live two years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing. And this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with. We love you guys. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockrell, head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks he’s doing Reawaken America tours. Every six to eight weeks. He’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like the most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. Clay has been an amazing business coach. Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and and he loves it. So anyways this is Charles Kola with Kola Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye-bye. Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career I’ve sold a little over 800 million dollars in real estate. So honestly I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. We’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. When I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years, and my three kids started school, and they were in school full time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clinic. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Oklahoma, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27 and 28. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award-winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now the big question is, JT, how does he do it? Hmm, well, they’re gonna have to come and find out cuz I don’t know Well, I’m just saying tip team is gonna teach us how he organizes his day how he organizes his life How he’s proactive with his faith his family his finances He’s gonna walk us through his mindset that he brings into the gym into business It is gonna be a blasty blast at Tulsa Ruslan Also, this is the first Thrive Time Show event that we’ve had where we’re gonna have a man who has built a $100 million net worth. Wow. Who’ll be presenting. Now we’ve had a couple of presenters that have had a billion dollar net worth in some like a real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind nine round boxing. He’s gonna be here in Tulsa, Russia, Tulsa, Russia, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk and not only that he also has he practices what he teaches so he’s a real teacher he’s not a fake teacher like business school teachers so you got to come learn from him. Also let me tell you this folks I don’t get this wrong because if I get it wrong someone’s gonna say you screwed that up buddy so Michael Levine this is Michael Levine he’s gonna be coming he said who is Michael Levine I don’t get this wrong this is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan, 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes! Colton Dixon’s in the house. So if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today. Go to Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. And some people might be saying, well, how do I do it? How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to Thrivetimeshow.com. Again, you just go to Thrivetimeshow.com. You click on the business conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it. And I am super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton. I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russia, Oklahoma. It’s Tulsa, Russia. I’m really trying to rebrand Tulsa as Tulsa, Russia, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th to 28th. Who? You! You’re going to come! Who? You! I’m talking to you. You can just get your tickets right now at Thrivetimeshow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia. Get those tickets today at thrivetimeshow.com. Again, that’s thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times Best Sellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies. And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA Come to Tulsa because last year I did it and it was damn exciting. Clay Clark has put together an exceptional Presentation really life-changing and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa James did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show Business Workshop. That’s Tim Tebow and that’s Michael Levine. Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military, and he started recording this podcast daily in his home to the point where he started interviewing big time folks like Gary Vaynerchuk, like Tony Robbins and he just kept interviewing bigger and bigger names, putting out shows day after day and now he is the legendary host of the EO Fire podcast and he’s traveling all the way from Cleartail, Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th, Prime Time Show, two-day interactive business workshop. If you’re out there today, folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to get in, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Prime Time Show business workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big time super successful entrepreneurs. It’s going to be life changing. Get your tickets right now at ThriveTimeShow.com. James, what website is that? ThriveTimeShow.com. James, one more time for the four enthusiasts. ThriveTimeShow.com. This moment we own it. I’m not to be played with because it could get dangerous. See these people I ride with. This moment we own it. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. Because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point, New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. As a Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man and there’s so many ways we could take this thing but I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say Well I have to, first of all I have to honor you sir, I want to show you what I did to one of your books here There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said, no. My father, may he rest in peace, he didn’t know these financial principles. I started reading all of your books and really devouring your books. I went from being an employee to self-employed, to the business owner, to the investor. I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much, and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using, and I haven’t been using for the last nine years So what they’re teaching here is actually way Better than what I got at business school, and I went what was actually ranked as a very good business school The linear workflow the linear workflow for us and getting everything out on paper and documented is really important Like we have workflows that are kind of all over the place to the having linear workflow and seeing that mapped out on multiple different boards, it’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re waiting live the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively. They’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are, you know, you want to take a step-by-step approach to your business. Whether it’s marketing, you know, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it’ll be answered. This conference motivates me and also gives me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things, they’re stuff that everybody knows, but if you don’t do it, I can see the marketing working. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you, and really just appreciate how far you’ve taken us. This is our old house. Right. This is where we used to live two years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The Atmosphere Place office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me, as opposed to me constantly being there for the business. New ways of advertising my business, as well as recruiting you in full range. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews completely eliminates that because you’re able to really find the people that would really be the best fit. Hands on how to hire people, how to deal with human resources, a lot about marketing and overall just how to structure the business, how it works for me and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business is real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purpose for all those other people that directly affect your business as well. Everybody. Everybody. Everyone. Everybody. Everybody. Everybody. Everyone needs to attend the conference because you get an opportunity to see that it’s real.